Customer Ratings & Reviews

Yes this, Sony Bravia 65" XR-X90L is Every bit as good as the expert reviews say and by the ones that have Professionally tested this Heavyweight midrange 4K TV but not heavy in price. I won't get into no more than what has already been stated in the comments that other owners who have already stated. This wasn't a compromised purchase for me, I was originally going to purchase the Sony 65" A80L or their 65" X93L. After 3 + months of diligent research comparing all the tradeoffs between the three models I came to the conclusion, anything more is just diminishing returns. I used, (Gene DellaSala's) article (Audioholics) of Professional recommended settings to dial in my Sony Bravia XR-X90L. Yes I do recommend this Sony model it punches above its class. BestBuy's service made my Purchase even easier with their holiday sales they're running.

In my opinion, this is an excellent TV. The picture is superb, and the sound is amazing. I am 65 years old. It was quite heavy to mount to a wall bracket by myself, so I would suggest finding a second person to help. The setup was very easy, and the remote works nicely. It should be noted that the remote does not light up. Brightness seems to be fine.

9/10 tv. Great brightness and picture but my only minor complaint is the halo you get when theres white letters or images against a black background. Coming from an older tv though this was breathtaking to say the least. The airplay works really great and the apps all work flawlessly. If you can look past that minor issue then this is for you.

Excellent TV - Sony 65” Class BRAVIA XR X90L LED 4K UHD Smart Google TV I am very pleased with the purchase of this TV. The colors are incredibly vibrant and rich, creating an amazing visual experience. The brightness is top-notch, allowing you to enjoy high-quality images even in daylight. The functionality of the TV is also excellent – Smart Google TV offers a wealth of possibilities for using various apps and services. The interface is user-friendly and intuitive, making the device very comfortable to use. I recommend this TV to anyone looking for a combination of high-quality picture and modern features.

It's awesome and SO easy to get to what I want. I would recommend it for sure. The color is great and the ease of watching what I want and getting to it is super simple. I know there are more features that I have yet to figure out yet, I just need to take the time to do it! Over all, it was easy to set up also. I did it all by myself!

WOW! We can't believe how clear the picture is! It lights up our entire, mostly dark living room! Set up was so easy and it has so many available features/functions. Can't wait to explore them all. GREAT product for the price too! Arrived at BB at 4:00 (just to look) and had the new TV home, set up and playing by 5:30!

We had a bargain television from another company that started having issues after only two years of ownership. After some research, I checked out the Sony Bravia XR X90L. The difference between the Sony and the former brand TV is night and day. The X90L's picture quality is much brighter with more definition, more color and more accuracy overall. We used Goggle TV on the previous TV and it works the same on the Sony. Very easy to access apps. In fact, the apps are much faster to boot up now. Both movies on Ultra 4K discs and streaming look excellent on the Sony. What came across right away, to my eyes, was how much more depth there was to the picture. Actors and local newscasters on the X90L appear more dimensional and lifelike. Another surprise I discovered was the difference in sound quality in my home theater/stereo system. My preamplifier works like a 5.1 channel preamp. I use the optical output from the preamp to the Sony's optical input for surround and stereo sound. The X90L audio passthrough is a lot cleaner than the previous TV's optical jack. I don't use the Sony's speakers for sound, in other words. The X90L is an excellent television.

I picked up the Sony 65" BRAVIA XR X90L and I’m honestly blown away. Setup was so quick and painless that I had it up and running before the popcorn was done. It connected seamlessly with my Klipsch speakers and Denon receiver, so now my living room doubles as a mini theater. The picture quality is stunning. Sports feel like I’m right in the stadium, movies pull me straight into the story, and gaming is smooth and crystal clear. The size makes everything immersive, but the clarity really steals the show. Navigation is simple and intuitive. Whether I’m streaming the latest series or flipping over to my digital antenna for live TV, everything works flawlessly. It’s easy to use, easy to enjoy, and hard to turn off. This TV makes every night feel like an event. If you’re on the fence, don’t be, this is the upgrade that turns your living room into the best seat in the house.

I managed to snag this beauty as on open box item for a very significant $400 discount; no damage whatsoever and runs like its brand new out of the box. The picture quality despite it being a full-array LED is stunning, and a night and day upgrade from a non-HDR Vizio LCD that was almost 10 years old. This TV is located in a moderately sunny location, so there is ample ambient and natural light, and this thing gets plenty bright without even having to max out the brightness. Which really aides in minimizing light reflection. Once I had it calibrated to my liking from a variety of tech sites, I went right into testing all sorts of content to put it through its paces. Dolby Vision and HDR 4K content look absolutely stunning. I haven't encountered much of anything that this TV struggles to make look amazing; including video games. While this may not be the best TV money can buy, it is the best all around picture quality you can purchase at this price point compared to Hisense U8K or TCL QM8. Much of this due to Sony's image processing engine, which stands second to none. I can't speak to the sound quality as I use a soundbar. The Google OS is suitable and responsive, but I use an Apple TV 4K steaming box which in my opinion compliments the TV's picture quality even more. The only regret I have is that I didn't get a 75" size, but for the discount I got on this open-box item, I can't complain.

after a month of contemplating watching TV reviews on YouTube" along with countless visits to the stores to figure out which TV we finally wanted at the best price available, I'm beyond thrilled that we chose the Sony X90L Bravia TV 65 Inch, not only did it end up showing so much better at our home which is in itself something I was concerned about , but should be no surprise since we had a Sony before and it was our favorite TV and showed just perfect and just right " gorgeous colors as always, sharp, impressive, and why would I look anywhere else ""

Great TV, even for an open box. I was looking for one of the top-tier TVs from Sony from 2025, but then I saw this 2023 Bravia XR Full Array only, not the Mini LED I was looking for. I took it home and put it side by side with the Bravia 5 that we had earlier, and believe it or not, this 2023 older model works the same or better than the new model. The contrast is exceptional, not as bright as the Bravia 5, but it does not need to be because the colors are just that good. The Bravia 5 is a little bit brighter because of the mini LED, but the 2023 model has nothing to envy the new model. When Sony made the XR full array, they made that good, and I guess that is the reason the 2023 model is still in the 2025 lineup (it is good). The picture quality is great for both TVs, especially when sitting in front of the TV, but the viewing angle from the sides is better for the 2023 XR. On the Bravia 5, the picture quality from the sides is not good, maybe because it has more dimming zones, so the change in picture quality is more noticeable. The Bravia 5 should be the best choice because it is a newer model, but after looking at both TVs side by side, I think I'll try to find another 2023 model if available, since they are cheaper than the 2025 model and work pretty much the same. Don't take me wrong, if you get the Bravia 5, it's fine, but if you still can get a hold of one of the 2023 models, you should give it a try, and at a lower price.

Love this TV - the clarity and brightness is spot on. We initially bought the 65 inch mini LED'S and the screen with scenes with a lot of light was blinding and had to be toned down. The contrast was too dark for our liking and white was too bright. But you cannot go wrong with the full array LED. Second one we've owned. Again, tried the more expensive Bravia XR mini led's but needed sunglasses to watch in dark room due to brightness of some scenes.

Came from a Vizio M55-E0 and was surprised with the brightness and clarity of this tv. It’s a solid performer for a midrange tv from Sony. There is some blooming and vertical banding but I don’t think it’s a deal breaker or that bad at all. It’s a balancing act for tv manufacturers. If they try to cut down on the blooming then you get black crush and loss of detail. If you prioritize detail you get blooming. The tv looks great on my stand and I really like the low profile look of the feet. The tv has a premium look as well. I cannot comment on how helpful Best Buy staff was to my purchase since I already knew what I wanted when I walked in. I have been researching tvs for the better part of a year. Their staff did locate the tv and seemed professional and willing to help.

Recommended with reservations. This Sony XR X90XL had an amazing picture right from the moment I unboxed and set it up. The sales staff at my local Best Buy are amazing. Now the bad news. The TV worked for one week. Sony support performed a remote diagnostic and we were temporarily able to reset the TV. But, once again the set went out in 1 day. Best Buy scheduled a replacement to be delivered in 2 days. Unfortunately due to problems with the weather and the contracted delivery service, the set never arrived. This was on a Saturday, the Best Buy phone repeatedly disconnected me. On Sunday I went back to the store. The Customer Service personnel were anxious to help, but could not schedule delivery for another 5 days. Not acceptable! It was originally delivered on September 27. It's now October 17 and the replacement was just delivered. With the state of the electronics industry today, I highly recommend an extended warranty

The Sony BRAVIA XR X90L LED 4K UHD Smart Google TV offers an immersive viewing experience. The 65" screen delivers stunning clarity, vibrant colors, and deep blacks, enhancing every movie night or gaming session. What sets this TV apart is its intuitive interface powered by Google TV. Navigating through apps, streaming services, and settings is seamless, thanks to the user-friendly design and voice command capabilities. The XR Cognitive Processor ensures smooth performance, reducing motion blur and enhancing picture quality. Plus, with HDMI 2.1 compatibility, gamers can enjoy responsive gameplay and high frame rates. One drawback is the lack of local dimming zones compared to higher-end models, resulting in slightly less precise contrast control in dark scenes. However, this is a minor flaw considering the overall exceptional picture quality. In conclusion, the Sony X90L is a top-tier choice for anyone seeking a premium 4K Smart TV experience. Its combination of stunning visuals, user-friendly interface, and advanced processing technology make it a standout option in the market.

This sony has a rich, realistic picture quality that is fantastic! The colors are vibrant, skin-tones are realistic, details are sharp, the viewing angle is more than adequate for a small group, and the brightness is there when you need it. It surpassed my expectations and is way better than the Samsung QLEDS that I was previously looking at. The sound is pretty decent without a soundbar - but if you're looking for a little more power, then go with a soundbar. I couldn't be happier with this tv - my tv viewing experience has rocketed to a whole new level - and at this Black Friday deal price, you can't go wrong!

This is probably the best bang for the buck in the Bravia line. Good color control across the screen and fine in a room with a variety of light conditions. I do note the VESA pattern is offset low on the set, which means that you may need to do some work to get things perfect if you have a replacement from a more centered VESA mount.

It's been over a year since I bought this but this is like best Full Array Sony TV ever purchased nice huge upgrade over X90K huge brightness booster, better colors then X90K, slightly better local dimming for better contrast, and awesome gaming performance,

I couldnt be happier with this tv, the picture is fantastic and the price was even better! Ive always thought all 4k tvs were the same, just gives a 4k image, but boy was I wrong. I bought a hisense U8 about a year ago for the same price and the picture on this tv just blows it out of the water. I know this isnt sonys top model but its a step above any other tv ive ever purchased. I am now a sony lifer!

I have had Sony products in the past. I purchased this particular model because of it's size and my spouses failing eyesight. Upgraded from an eight year old non LED Sony that was 48 inches and worked well. This television is amazing. Clear picture, streaming is seamless, have been able to easily add aps and use the ones loaded at the factory. Love the features provided and it works flawlessly and seamlessly. But it didn't fix vision problems my spouse has experienced, she has cateracts, so now we get to fix that, too. True color of this set is amazing, and connecting to external soundbar seamless.