Customer Ratings & Reviews

Love this TV - the clarity and brightness is spot on. We initially bought the 65 inch mini LED'S and the screen with scenes with a lot of light was blinding and had to be toned down. The contrast was too dark for our liking and white was too bright. But you cannot go wrong with the full array LED. Second one we've owned. Again, tried the more expensive Bravia XR mini led's but needed sunglasses to watch in dark room due to brightness of some scenes.

Came from a Vizio M55-E0 and was surprised with the brightness and clarity of this tv. It’s a solid performer for a midrange tv from Sony. There is some blooming and vertical banding but I don’t think it’s a deal breaker or that bad at all. It’s a balancing act for tv manufacturers. If they try to cut down on the blooming then you get black crush and loss of detail. If you prioritize detail you get blooming. The tv looks great on my stand and I really like the low profile look of the feet. The tv has a premium look as well. I cannot comment on how helpful Best Buy staff was to my purchase since I already knew what I wanted when I walked in. I have been researching tvs for the better part of a year. Their staff did locate the tv and seemed professional and willing to help.

I managed to snag this beauty as on open box item for a very significant $400 discount; no damage whatsoever and runs like its brand new out of the box. The picture quality despite it being a full-array LED is stunning, and a night and day upgrade from a non-HDR Vizio LCD that was almost 10 years old. This TV is located in a moderately sunny location, so there is ample ambient and natural light, and this thing gets plenty bright without even having to max out the brightness. Which really aides in minimizing light reflection. Once I had it calibrated to my liking from a variety of tech sites, I went right into testing all sorts of content to put it through its paces. Dolby Vision and HDR 4K content look absolutely stunning. I haven't encountered much of anything that this TV struggles to make look amazing; including video games. While this may not be the best TV money can buy, it is the best all around picture quality you can purchase at this price point compared to Hisense U8K or TCL QM8. Much of this due to Sony's image processing engine, which stands second to none. I can't speak to the sound quality as I use a soundbar. The Google OS is suitable and responsive, but I use an Apple TV 4K steaming box which in my opinion compliments the TV's picture quality even more. The only regret I have is that I didn't get a 75" size, but for the discount I got on this open-box item, I can't complain.

Great TV, even for an open box. I was looking for one of the top-tier TVs from Sony from 2025, but then I saw this 2023 Bravia XR Full Array only, not the Mini LED I was looking for. I took it home and put it side by side with the Bravia 5 that we had earlier, and believe it or not, this 2023 older model works the same or better than the new model. The contrast is exceptional, not as bright as the Bravia 5, but it does not need to be because the colors are just that good. The Bravia 5 is a little bit brighter because of the mini LED, but the 2023 model has nothing to envy the new model. When Sony made the XR full array, they made that good, and I guess that is the reason the 2023 model is still in the 2025 lineup (it is good). The picture quality is great for both TVs, especially when sitting in front of the TV, but the viewing angle from the sides is better for the 2023 XR. On the Bravia 5, the picture quality from the sides is not good, maybe because it has more dimming zones, so the change in picture quality is more noticeable. The Bravia 5 should be the best choice because it is a newer model, but after looking at both TVs side by side, I think I'll try to find another 2023 model if available, since they are cheaper than the 2025 model and work pretty much the same. Don't take me wrong, if you get the Bravia 5, it's fine, but if you still can get a hold of one of the 2023 models, you should give it a try, and at a lower price.

⭐⭐⭐⭐⭐ Absolutely Outstanding TV – 10/10! The Sony 65” Class BRAVIA XR X90L is one of the best TVs I’ve ever owned. The picture quality is incredible, with bright, vibrant colors, deep blacks, and amazing detail whether I’m watching movies, sports, or playing video games. The Cognitive Processor XR does an excellent job making everything look smooth and lifelike, and the 4K HDR performance is simply stunning. Google TV is fast and easy to navigate, giving me quick access to all my favorite streaming apps. The built-in sound is surprisingly clear, and the TV’s motion handling makes fast-paced action and sports look fantastic. Gaming is also excellent thanks to the 120Hz refresh rate, HDMI 2.1 features, and low input lag. Setup was simple, the build quality feels premium, and every time I turn it on I’m impressed. If you’re looking for a high-quality 65-inch TV that delivers exceptional performance for movies, gaming, and everyday viewing, the Sony BRAVIA XR X90L is an easy recommendation. My last Sony Bravia is till going 13yrs later and now serves as garage queen for football. 5 out of 5 stars. Highly recommended!

I purchased this product open box from Best Buy. My guess is someone purchased this tv and for whatever reason they returned it. The protective film was still on the screen. Perfect condition. The picture is great and the speed of the apps is amazing. I’m a lifelong LG fan but I am now a Sony tv guy all the way.

Setup was very simple and the picture quality was noticeably better than my previous TV. Colors look natural, blacks are pretty deep, and it gets bright enough even during the day. I mainly use it for streaming and gaming and everything runs smooth with no issues. The built-in apps work well and the remote is straightforward. Only reason I didn’t give 5 stars is the sound is just average, but with a soundbar it’s perfect.

The picture quality on this television is truly exceptional, offering vibrant colors and deep contrasts. Watching movies and shows feels like an immersive experience, with every detail rendered beautifully. The sound quality is also impressive, providing a rich and clear audio output. Navigating the smart features is intuitive and user-friendly, making it easy to access a wide range of content. The sleek design complements any living space, adding a touch of modern elegance. Furthermore, the responsiveness of the interface ensures a smooth and enjoyable user experience. It's a device that genuinely enhances entertainment at home.

2023 model. Looked at a number of televisions. Clear picture with bright screen at half the price.

The Sony BRAVIA XR X90L LED 4K UHD Smart Google TV offers an immersive viewing experience. The 65" screen delivers stunning clarity, vibrant colors, and deep blacks, enhancing every movie night or gaming session. What sets this TV apart is its intuitive interface powered by Google TV. Navigating through apps, streaming services, and settings is seamless, thanks to the user-friendly design and voice command capabilities. The XR Cognitive Processor ensures smooth performance, reducing motion blur and enhancing picture quality. Plus, with HDMI 2.1 compatibility, gamers can enjoy responsive gameplay and high frame rates. One drawback is the lack of local dimming zones compared to higher-end models, resulting in slightly less precise contrast control in dark scenes. However, this is a minor flaw considering the overall exceptional picture quality. In conclusion, the Sony X90L is a top-tier choice for anyone seeking a premium 4K Smart TV experience. Its combination of stunning visuals, user-friendly interface, and advanced processing technology make it a standout option in the market.

In my opinion, this is an excellent TV. The picture is superb, and the sound is amazing. I am 65 years old. It was quite heavy to mount to a wall bracket by myself, so I would suggest finding a second person to help. The setup was very easy, and the remote works nicely. It should be noted that the remote does not light up. Brightness seems to be fine.

Title: Cinema at Home, Nailed I’m genuinely impressed with my Sony Bravia TV. From the moment I set it up, it felt like a premium product. The sleek, modern design looks elegant and blends perfectly into my living room without screaming for attention. The picture quality is outstanding—crisp, vibrant, and incredibly detailed. Colors look natural, blacks are deep, and everything from movies to sports feels immersive. The sound quality is just as impressive. It’s rich, clear, and powerful enough that I often don’t feel the need for external speakers. Watching movies honestly feels like being in a theatre. Overall, this TV delivers exactly what it promises: style, performance, and an immersive viewing experience. I’m extremely satisfied with this purchase and would highly recommend it to anyone looking for a true home-theatre feel without the hassle.

9/10 tv. Great brightness and picture but my only minor complaint is the halo you get when theres white letters or images against a black background. Coming from an older tv though this was breathtaking to say the least. The airplay works really great and the apps all work flawlessly. If you can look past that minor issue then this is for you.

I researched the various models and sizes out there before zeroing in on the Sony X90L. I already own a Sony and a Samsung. For me, Sony delivers a better picture and a much better operating system. I needed a bright display for my sunroom, and a medium sized picture that wouldn't obscure much of the lake view that my room has. The 65 inch X90L fit all of my needs, while still staying within my budget. Although it was released in 2023, the X90L has a brilliant display. The sound from its speakers is not bad, although I have it hooked up to a soundbar. I highly recommend this television.

This sony has a rich, realistic picture quality that is fantastic! The colors are vibrant, skin-tones are realistic, details are sharp, the viewing angle is more than adequate for a small group, and the brightness is there when you need it. It surpassed my expectations and is way better than the Samsung QLEDS that I was previously looking at. The sound is pretty decent without a soundbar - but if you're looking for a little more power, then go with a soundbar. I couldn't be happier with this tv - my tv viewing experience has rocketed to a whole new level - and at this Black Friday deal price, you can't go wrong!

We had a bargain television from another company that started having issues after only two years of ownership. After some research, I checked out the Sony Bravia XR X90L. The difference between the Sony and the former brand TV is night and day. The X90L's picture quality is much brighter with more definition, more color and more accuracy overall. We used Goggle TV on the previous TV and it works the same on the Sony. Very easy to access apps. In fact, the apps are much faster to boot up now. Both movies on Ultra 4K discs and streaming look excellent on the Sony. What came across right away, to my eyes, was how much more depth there was to the picture. Actors and local newscasters on the X90L appear more dimensional and lifelike. Another surprise I discovered was the difference in sound quality in my home theater/stereo system. My preamplifier works like a 5.1 channel preamp. I use the optical output from the preamp to the Sony's optical input for surround and stereo sound. The X90L audio passthrough is a lot cleaner than the previous TV's optical jack. I don't use the Sony's speakers for sound, in other words. The X90L is an excellent television.

I bought this TV 2 days ago and just set it up so I don’t have a lot of experience and viewing time with it yet. I have 3 Sony X85K TVs which I really like but this one has an even better picture. Have bought several Samsungs in the past but have switched to Sony over the last 5 years and so far am satisfied and happy with these TVs.

Outstanding flatscreen at a very affordable price. The 65" class is a perfect size for a family room. Colors are sharp and clear. The only negative is the remote, which has limited features for such an excellent Smart TV.

I purchased a 55” Samsung QLED from Sam’s Club over Black Friday for around $650 and the picture quality wasn’t great and it was extremely slow/unresponsive to the commands of the remote. I returned it and looked elsewhere and I’m very glad I did because this SONY is 100x better than the Samsung. The picture is awesome. The 65” screen size is also much better than the 55”. I really love the Google home in contrast to the Samsung home. My only slight complaint is occasional lagginess of the TV in response to a command given on the remote. It’s not the internet connection, and the TV is up to date, so not sure what it is. It’s rare. Overall, 10/10. The sound is surprisingly really loud and clear for TV speakers and the brightness of the picture is almost too good on the “Vivid” setting.

Picture quality is great and google interface is faster than a Chromecast/Google TV. The Sound is good and could be used without a sound bar/system. I would prefer a subwoofer to further enhance. Applying a mount was super easy with the flat back. The overall thickness of the TV however is slightly larger than my previous 10+year-old Samsung LED. Overall, it's great. This is my second Sony, similar tv even. Sony continues to impress.