Customer Ratings & Reviews

I absolutely love my TV, but the time I had to wait just for someone to acknowledge me was insane. I was by the TV that I wanted to purchase. 3 Best Buy people walked by me as if I was glass. I finally got in line at the checkout counter, then the cashier looked up and said oh I will send someone to assist you. It took another 15 minutes, but I was patient. I have waited 8 months since my other TV went out. I had my other Sony TV for 17 years. The rep came and even though she was not able to get the TV to come on I appreciated her effort and response. I feel that I made an excellent choice.

Umm WOW. If you're like me and have researched like crazy which TV to get you have seen that this TV edges out TCL/Hisense options which all seem pretty great as well. Don't let the the lack of mini led sway you away this tv is plenty bright and the colors are very accurate due to it's better processor. Yes, you pay a bit more but you get a great viewing experience and the Sony build reputation which is worth the small bump in price. Sony color science is amazing and is Sony itself is deeply rooted in the motion picture industry so if you want the closest to industry standard at this price range ..this one is for you.

Great TV! This unit can hold its own or even beat some newer tv's in its category. I chose this TV because of the Sony picture quality. It gets used most of the day, so OLED was out. The picture is smooth and natural, not over-saturated.

I am very satisfied with the TV. I had done some research trying to figure out what I should upgrade to coming from a 2016 mid range model. This Sony tech is INCREDIBLE. Started watching the Copa America soccer tournament, it's sharp as hell! The Reality Creation is amazing at making things look 4k! And probably my most favorite thing is that the Sony is appreciably brighter ( my living room has 6 windows, so a lot of natural sunlight ) and I have no problem watching anything on it. If you're not totally sold on OLED, and want something colorful, sharp and bright, this is a solid option.

I picked up the Sony 65" BRAVIA XR X90L and I’m honestly blown away. Setup was so quick and painless that I had it up and running before the popcorn was done. It connected seamlessly with my Klipsch speakers and Denon receiver, so now my living room doubles as a mini theater. The picture quality is stunning. Sports feel like I’m right in the stadium, movies pull me straight into the story, and gaming is smooth and crystal clear. The size makes everything immersive, but the clarity really steals the show. Navigation is simple and intuitive. Whether I’m streaming the latest series or flipping over to my digital antenna for live TV, everything works flawlessly. It’s easy to use, easy to enjoy, and hard to turn off. This TV makes every night feel like an event. If you’re on the fence, don’t be, this is the upgrade that turns your living room into the best seat in the house.

Great picture and sound quality. Easy set up, I dont like how cheaply made the remote is, besides that its a great deal.

This TV is the best thing since the creation of the automobile. I have had LG and Samsung and this Sony blows them out of the water. Got a great deal on it and paired it with the Sony soundbar. Looks and sounds amazing, will purchase again.

Superb picture rivaling recent new releases. Brightness is a bit light but we found using the "Vivid" setting is excellent in all aspects.

Our 5 year old Sony was sometimes struggling on its own (no Apple or Google TV dongle) with 4k streaming. Since I don’t like extra remotes for dongles, I decided to update to a newer model instead. Since most of my smart devices are associated with Google, I limited my search to that OS and went with another Sony. Since it was the same brand and size, the physical replacement went quite well. Once in place, I realized how much better the picture was. The full array backlighting really is noticeable - with much blacker blacks. This is a great TV that I would highly recommend.

Sony products by and large are remarkably amazing. This current Sony Bravia purchased is for the living room, but I also have another Sony television, that I moved to the bedroom. That one I have owned for well over a decade and the quality remains outstanding (unheard of). The Sony Bravia's quality gives the experience of going to the movies. It is reasonably priced and the effort placed it production shows the buyer that it is not solely about selling a product for profit, but ensuring the customer receives a long lasting and high quality product.

In early December 2023, two Geek Squad agents installed my new 65 inch Sony X90L TV. I've had the TV for a little more than a week and, so far, it is fantastic. It is situated in a fairly large very bright room yet still produces a great picture even on the brightest days. The picture quality is even more impressive during night time viewing. From my perspective, the picture is perfect right out of the box. TV programs, movies and sports, whether from cable or streamed, are all flawlessly processed and displayed by this TV. (As a side note: I have Xfinity cable. Mainly for esthetic reasons, I wanted to avoid having any cable or streaming set-top box, hoping to use a native app on Sony to stream Xfinity. I searched both Sony and Xfinity websites as well as various online articles and conversations. These presented contradictory claims regarding the availability of the Xfinity app for download on this Google TV. For anyone who may have this same question, I can say that it is NOT  available.  I had to retain the set-top box.) The Geek Squad techs were knowledgeable and courteous, and they did a very professional job mounting and setting up the TV,  connecting it to the HT devices, and hauling away the old TV for recycling. Unfortunately, I failed to have them demonstrate fully how to use the interconnected devices and their remotes. After they left, I encountered the consequences of this failure, when I couldn't access the AVR setup menu, and some other AVR functions. Since this appeared to be a connection or setup issue, I contacted BB the next day and after a very long trip through the chat options, I was able to speak to a living  person. The agent offered various unworkable suggestions, before finally agreeing to send the Geek Squad to the house the following week to resolve the issue. Over the following few days, I continued trying to access the AVR settings. I  ultimately found a partial solution from a Google search. I was able to reach and use the AVR setup menues, while other functions that I used to access from the AVR remote before the new TV was installed were no longer available.  After attempting various methods to correct this issue, I concluded that these options were probably no longer available because the devices were now connected directly to the TV (as I wanted) and not through the 13 year old HD AVR, as they had been previously. I decided that nothing more could or needed to be done, and made several failed attempts to cancel the scheduled service call. Therefore, on the morning of the scheduled appointment, the service tech telephoned to say that he would arrive in 30 minutes or so.  I told him that I thought I had resolved the main issues, and that I didn't want to waste his time by having him come to the house. I apologized for any inconvenience that I may have caused, and canceled the appointment.  He was very understanding, saying that if I needed help in the future, I could always make a new appointment. That same day I realized that I could not operate the radio from the AVR remote. I rescheduled a trouble shooting in-home service, which took place today. All issues, mostly due to my ignorance of how to work through some new settings, were resolved. I highly recommend the Sony X90L, and the excellent work done by Best Buy's Geek Squad.

Great choice, great television. Picture quality if tops. Best Buy salesman helped me make other great choices in a high end surge protector and a high quality audio receiver. BestBuy will now be my go to for audio and video components!

By far the best television I’ve ever owned. I am absolutely blown away and stunned by the color. Many of my friends are as well. I had no idea that 65 inches would fill up a living room to the extent that does. it’s almost too big for my room. The 65 inch screen is also great for viewing wide screen, format, movies. The only minor drawback that I have with this TV is that without a sound bar or home theater the voices get mixed in too much with the other background sound. This may be a problem you need to me because I’m 67 years old, and my hearing is starting to go sadly due to too much loud rock ‘n’ roll in the 70’s

It's been over a year since I bought this but this is like best Full Array Sony TV ever purchased nice huge upgrade over X90K huge brightness booster, better colors then X90K, slightly better local dimming for better contrast, and awesome gaming performance,

Great TV! Initially purchased the 65" but my girlfriend accidentally challenged my manhood saying that it didn't look bigger than the last TV I had, so as any man would do, i returned this one and got the 75" to really show her. I am now blind due to the extreme brightness this TV puts out in my too small for a 75" room but man do I love it. Great picture and classic shows like Head of the Class and Mr. Belvedere never looked better. I would highly recommend this TV especially considering its price point compared to OLED tvs.

I recently had the pleasure of experiencing the Sony 65" Class BRAVIA XR X90L LED 4K UHD Smart Google TV, and it's safe to say that this television offers a truly impressive combination of cutting-edge technology and stunning visuals. First and foremost, the 65-inch display boasts 4K UHD resolution, delivering crystal-clear images with vibrant colors and exceptional clarity. The XR X90L features Sony's latest BRAVIA XR technology, which uses cognitive intelligence to enhance picture quality and create a more lifelike viewing experience. The result is a display that brings your favorite movies, TV shows, and games to life with incredible detail and realism. The inclusion of Google TV as the smart platform is a standout feature. The seamless integration of Google TV provides a user-friendly interface that makes navigation a breeze. The Google Assistant built into the TV allows for hands-free control, making it easy to search for content, control smart home devices, and even get answers to your questions with just your voice. The vast array of available apps and streaming services ensures that you'll never run out of entertainment options. One of the key highlights of the BRAVIA XR X90L is its audio performance. The TV incorporates Sony's Acoustic Multi-Audio technology, which places speakers strategically around the screen for a more immersive sound experience. The result is clear, dynamic audio that complements the stunning visuals, whether you're watching a thrilling action movie or a quiet drama. Design-wise, the slim and minimalist profile of the BRAVIA XR X90L adds a touch of elegance to any living space. The narrow bezels and premium build quality further enhance the overall aesthetic appeal of this television. The inclusion of HDMI 2.1 ports is a welcome addition for gamers, ensuring compatibility with the latest gaming consoles and supporting features like high refresh rates and variable refresh rate (VRR). This makes the BRAVIA XR X90L a fantastic choice for gaming enthusiasts who demand top-notch performance. In conclusion, the Sony 65" Class BRAVIA XR X90L LED 4K UHD Smart Google TV delivers a truly immersive and feature-rich entertainment experience. With its stunning visuals, powerful audio, and smart features, this television sets a high standard for what modern TVs can achieve. Whether you're a cinephile, a gamer, or simply someone who appreciates a top-tier viewing experience, the BRAVIA XR X90L is sure to impress.

after a month of contemplating watching TV reviews on YouTube" along with countless visits to the stores to figure out which TV we finally wanted at the best price available, I'm beyond thrilled that we chose the Sony X90L Bravia TV 65 Inch, not only did it end up showing so much better at our home which is in itself something I was concerned about , but should be no surprise since we had a Sony before and it was our favorite TV and showed just perfect and just right " gorgeous colors as always, sharp, impressive, and why would I look anywhere else ""

This TV blew me away even after the research I did the last 2 days. I watched a lot of YouTube video reviews, checked ratings and it was down to this or the A80L. I came from a 2017 55 in TCL. It began to dim and washed out, we had a good run. Since it is now Black Friday, time to check the sales. I went into the store and narrowed it between this and the A80L Mini Led. The A80L is gorgeous but even on sale would break my budget adding a protection plan. The XR90L Led hit all the marks for me. Gaming, good black with minimal blooming, 65 inch, looks amazing and most of all affordable with the protection plan. 1500 out the door with a 5 year protection plan. The box is huge so you need a truck or van, a 55 boxed would fit in my accord. This thing is heavy, so you best 2 man this. It took a while to tinker with the tv settings for color and brightness, hitting the right marks for TV watching vs gaming. I use a sound system but the audio is ok shouild you need it. The remote feels sleek and operating system is great, no issues, got my updates and it works smooth. I highly recommend this tv, even if you go 55 inch but I went 65 to view further from my couch, no need to bring up a chair on a 55 inch, plus its less eye strain for me laying down watching football. Gaming is BEAUTIFUL, and this is an LED! I didn’t break the bank and got 24-month financing on my BB card. I will eventually get an Mini LED or OLED down the road, maybe one for the bedroom next year, but for now this thing was a no brainer Don’t hesitate, if you are in the market, don’t think about it, run don’t walk and grab this thing. Pictures do not to this TV any justice, so I would not doubt this will be out of stock as the word gets out.

This is my first Sony tv I have owned. My last tv, a nice Vizio started to fail, and initially wanted an OLED but couldn't justify the extra cost. In the store, the X90L looked great, but at home in a proper room, the picture is consistently awesome. The blacks are very good. I would say close to what I see on a family member's OLED. The colors are punchy and realistic and the brightness is enough for me. I rarely take it out of cinema mode. The X90 competes very well with other TV's that are sold as higher end models. Very happy with this purchase.

Been using this television for a year now regularly. The picture quality is great. My husband uses this tv tk play PS as well and havent heard any complaints from him. Haven't had any issues with it. I minus one point cause of finicking nature with alexa or even google home connection. Both device fail to detect it for multiple day sometimes.