Customer Ratings & Reviews
- Model:
- XR65X90L
- |
- SKU:
- 6544733
Customer reviews
Rating 4.8 out of 5 stars with 1837 reviews
(1,837 customer reviews)Rating by feature
- Picture Quality4.9
Rating 4.9 out of 5 stars
- Sound Quality4.6
Rating 4.6 out of 5 stars
- Brightness4.9
Rating 4.9 out of 5 stars
Customers are saying
Customers regard the 65" Class BRAVIA XR X90L LED 4K UHD Smart Google TV (2023) highly for its excellent picture quality, realistic color, and ease of use. Many find the setup process straightforward and appreciate the overall TV quality, especially considering the reasonable price. Some customers have noted minor drawbacks such as the remote control lacking a number pad, minimal glare, and occasional slight blooming. A few have also mentioned concerns about contrast and occasional lag when opening apps.
This summary was generated by AI based on customer reviews.
- Pros mentioned:Picture quality
Rated 5 out of 5 stars
Sony Bravia is a Solid Choice
||Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.I chose a Sony for the sound quality and it does not disappoint. I do not use a sound bar and can clearly hear. I was warned that newer TV’s almost required a sound bar. The image, colors and ease of use made it a great choice.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi EllenR,
It is most rewarding to hear that the sound quality of your new BRAVIA X90L has exceeded your expectations! We are thrilled to know that you are enjoying clear, immersive audio right out of the box without the need for additional equipment. It is also wonderful that the vibrant colors and user-friendly interface are making your viewing experience so enjoyable.
Thank you for choosing Sony!
Regards,
Dominick
- Pros mentioned:Picture quality
Rated 5 out of 5 stars
An Immersive Entertainment Experience with the Son
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.I recently had the pleasure of experiencing the Sony 65" Class BRAVIA XR X90L LED 4K UHD Smart Google TV, and it's safe to say that this television offers a truly impressive combination of cutting-edge technology and stunning visuals. First and foremost, the 65-inch display boasts 4K UHD resolution, delivering crystal-clear images with vibrant colors and exceptional clarity. The XR X90L features Sony's latest BRAVIA XR technology, which uses cognitive intelligence to enhance picture quality and create a more lifelike viewing experience. The result is a display that brings your favorite movies, TV shows, and games to life with incredible detail and realism. The inclusion of Google TV as the smart platform is a standout feature. The seamless integration of Google TV provides a user-friendly interface that makes navigation a breeze. The Google Assistant built into the TV allows for hands-free control, making it easy to search for content, control smart home devices, and even get answers to your questions with just your voice. The vast array of available apps and streaming services ensures that you'll never run out of entertainment options. One of the key highlights of the BRAVIA XR X90L is its audio performance. The TV incorporates Sony's Acoustic Multi-Audio technology, which places speakers strategically around the screen for a more immersive sound experience. The result is clear, dynamic audio that complements the stunning visuals, whether you're watching a thrilling action movie or a quiet drama. Design-wise, the slim and minimalist profile of the BRAVIA XR X90L adds a touch of elegance to any living space. The narrow bezels and premium build quality further enhance the overall aesthetic appeal of this television. The inclusion of HDMI 2.1 ports is a welcome addition for gamers, ensuring compatibility with the latest gaming consoles and supporting features like high refresh rates and variable refresh rate (VRR). This makes the BRAVIA XR X90L a fantastic choice for gaming enthusiasts who demand top-notch performance. In conclusion, the Sony 65" Class BRAVIA XR X90L LED 4K UHD Smart Google TV delivers a truly immersive and feature-rich entertainment experience. With its stunning visuals, powerful audio, and smart features, this television sets a high standard for what modern TVs can achieve. Whether you're a cinephile, a gamer, or simply someone who appreciates a top-tier viewing experience, the BRAVIA XR X90L is sure to impress.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi HubertM, Amazing! We're thrilled that you are enjoying the sound and picture quality of the X90L TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony! -Craig
- Pros mentioned:Picture quality
Rated 5 out of 5 stars
Get it No regrets
||Posted . Owned for 1 year when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Awesome Tv Perfect integration with the Playstation 5 its a great tv for everything picture quality is top notch
I would recommend this to a friendBrand response from SonyListens
Posted .Thank you for the fantastic review, Dcatchem!
We are absolutely thrilled to hear that your XR-65X90L is delivering that "top-notch" picture quality we strive for! It’s especially great to know you’re enjoying the perfect integration with your PlayStation 5.
We specifically designed our TVs with features like Auto HDR Tone Mapping and Auto Genre Picture Mode to ensure gamers get the absolute most out of their consoles, and it sounds like that synergy is really hitting the mark for you. Whether you're gaming or watching your favorite movies, we’re so glad to be part of your home entertainment setup!
Thank you for choosing Sony and for sharing your experience!
Best regards,
Gus,
Sony Social Media Team
- Pros mentioned:Picture quality
Rated 5 out of 5 stars
Very happy with my purchase
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Initially I was looking at a few other brands and Sony wasn’t really on the list. In speaking with the sales associate in the Rockaway NJ store, he gave me all of the pros and cons of brands I was looking at and recommended that I check out the Sony X90L model. This model hit every checkbox I was looking for, picture quality, size, refresh rate, hdmi connections, everting. Very happy with this purchase, and although it was slightly over my planned budget I knew I had to spend a little extra to meet the specifications I wanted and this TV has it.
I would recommend this to a friendBrand response from SonyListens
Posted .Hello jb29,
Thank you for choosing Sony!
We're truly pleased to know that you had such a positive experience with our Sony XR65X90L TV! It's great to hear that our sales associate at Best Buy was able to provide you with valuable insights that helped you make an informed decision. We're delighted that the TV exceeds all your expectations, from picture quality to HDMI connections. Investing a little extra for the specifications you desired is always a wise choice, and we’re so pleased that you’re enjoying your purchase!
Best regards,
-Fred
- Pros mentioned:Picture quality
Rated 5 out of 5 stars
No Brainer! just get this TV you will thank me!
||Posted . Owned for less than 1 week when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.This TV blew me away even after the research I did the last 2 days. I watched a lot of YouTube video reviews, checked ratings and it was down to this or the A80L. I came from a 2017 55 in TCL. It began to dim and washed out, we had a good run. Since it is now Black Friday, time to check the sales. I went into the store and narrowed it between this and the A80L Mini Led. The A80L is gorgeous but even on sale would break my budget adding a protection plan. The XR90L Led hit all the marks for me. Gaming, good black with minimal blooming, 65 inch, looks amazing and most of all affordable with the protection plan. 1500 out the door with a 5 year protection plan. The box is huge so you need a truck or van, a 55 boxed would fit in my accord. This thing is heavy, so you best 2 man this. It took a while to tinker with the tv settings for color and brightness, hitting the right marks for TV watching vs gaming. I use a sound system but the audio is ok shouild you need it. The remote feels sleek and operating system is great, no issues, got my updates and it works smooth. I highly recommend this tv, even if you go 55 inch but I went 65 to view further from my couch, no need to bring up a chair on a 55 inch, plus its less eye strain for me laying down watching football. Gaming is BEAUTIFUL, and this is an LED! I didn’t break the bank and got 24-month financing on my BB card. I will eventually get an Mini LED or OLED down the road, maybe one for the bedroom next year, but for now this thing was a no brainer Don’t hesitate, if you are in the market, don’t think about it, run don’t walk and grab this thing. Pictures do not to this TV any justice, so I would not doubt this will be out of stock as the word gets out.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi James818,
Thanks for sharing your in-depth review and experience with the X90L. We're glad that you like the sound, picture quality, remote, and Google software of the TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!
-Ralph
- Pros mentioned:Color, Picture quality
Rated 5 out of 5 stars
Fantastic!
||Posted . Owned for 1 week when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.This is my first Sony tv I have owned. My last tv, a nice Vizio started to fail, and initially wanted an OLED but couldn't justify the extra cost. In the store, the X90L looked great, but at home in a proper room, the picture is consistently awesome. The blacks are very good. I would say close to what I see on a family member's OLED. The colors are punchy and realistic and the brightness is enough for me. I rarely take it out of cinema mode. The X90 competes very well with other TV's that are sold as higher end models. Very happy with this purchase.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Crewchimp,
You made the right choice upgrading to the Sony X90L! We're thrilled that you are enjoying the picture quality of the TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!
-Ralph
- Pros mentioned:Picture quality
Rated 5 out of 5 stars
Sony- 65" Class BRAVIA XR X90L LED 4K UHD Smart TV
||Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.The picture is amazing. Never chugs while streaming, and when playing on my PS5 the frame rate and picture quality is great. For being an older model you can't beat the quality or the price.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi JacobB!
It brings us great joy to hear that your XR-65X90L is delivering such a smooth experience, whether you're binging your favorite shows or gaming on your PS5.
Thanks for choosing Sony!
Best regards,
Estefany
- Pros mentioned:Color, Ease of use, Picture quality
Rated 5 out of 5 stars
Sony Bravia XR
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.the picture, sound and brightness qualify is great . we love it and it was easy to install as well.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi VictoriaD, fantastic! We're truly delighted to know that you're satisfied with the ease of installation, amazing picture, and exceptional sound quality of your XR65X90L. Thank you so much for the love and for choosing the best brand, Sony! - Romeo
- Pros mentioned:Picture quality
Rated 5 out of 5 stars
Great bright clear picture
||Posted . Owned for 1 week when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.The full array is really nice to project a beautiful bright, but also clear picture. So happy with this tv purchase! You can never go wrong with a Sony product! Highly recommend!
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Ron!
Thank you so much for the wonderful feedback and for recommending us!
It brings us great joy to hear that you are so happy with your XR-65X90L.
We truly appreciate your loyalty to the Sony family!
Best regards,
Estefany
- Pros mentioned:Picture quality
Rated 5 out of 5 stars
My Little Sony
||Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.I ordered the Sony as my Samsung was outdated and wouldn’t download apps. The picture on here is great and it works well with DirectTV streaming. The techs hung it on my wall and helped me get it started. Professional and came a few days after I ordered.
I would recommend this to a friendBrand response from SonyListens
Posted .Thank you for sharing your fantastic review, Janice22!
We are delighted to hear that you chose the XR-65X90L as an upgrade from your previous TV and that you are enjoying the great picture quality! It is wonderful that the TV is working seamlessly with your DirecTV streaming service.
We also appreciate you highlighting the excellent service from the retailer's technicians who hung the TV on your wall and assisted with the setup. It is encouraging to know they were professional and prompt, providing a great start to your new viewing experience.
Thank you again for choosing Sony!
Best regards, Gus, Sony Social Media Team
- Pros mentioned:Picture quality
Rated 5 out of 5 stars
Great
||Posted . Owned for 2 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Picture is great and sound is very acceptable even without a sound bar etc. I also like the integration of my streaming apps
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Jeff,
We’re happy to hear you're enjoying the impressive picture quality and clear sound of your new BRAVIA X90L! It’s great to know the Google TV integration is making it easy for you to access all your favorite streaming apps in one place.
Thanks for choosing Sony.
Best regards,
Eliab
- Pros mentioned:Picture quality
Rated 5 out of 5 stars
Sony 65" Class BRAVIA XR X90L LED 4K UHD Smart Goo
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.The Sony 65" Class BRAVIA XR X90L LED 4K UHD Smart Google TV has redefined my home entertainment experience. From its sleek design to its cutting-edge technology, every aspect of this TV has left me thoroughly impressed. The 4K UHD display is nothing short of breathtaking. The XR Cognitive Processor provides an unrivaled level of detail, and the colors are vivid and true to life. Whether I'm watching movies, gaming, or streaming my favorite shows, the clarity and depth of the visuals are consistently outstanding. The integration of Google TV elevates the smart features to a whole new level. The interface is intuitive, and the vast array of apps and streaming services at my fingertips ensures that I never run out of content to enjoy. The Google Assistant functionality adds a layer of convenience, allowing me to control the TV with simple voice commands. The audio quality is equally impressive, thanks to the Acoustic Multi-Audio technology. The sound is immersive, clear, and well-balanced, enhancing the overall viewing experience. Whether it's a quiet dialogue or an action-packed scene, the audio reproduction is top-notch. The build quality of the Sony Bravia XR X90L is exceptional. The slim bezels and premium materials not only contribute to its aesthetic appeal but also showcase Sony's commitment to quality craftsmanship. The TV feels sturdy and durable, reflecting the brand's reputation for reliability. Connectivity options are abundant, accommodating all my devices seamlessly. The inclusion of HDMI ports, USB slots, and Bluetooth capabilities ensures that I can effortlessly connect and enjoy content from various sources. In summary, the Sony 65" Class BRAVIA XR X90L LED 4K UHD Smart Google TV is a masterpiece of television technology. Its combination of stunning visuals, user-friendly interface, immersive audio, and robust build quality make it a standout choice for those seeking a premium home entertainment solution. Sony has once again set the bar high, delivering a TV that exceeds expectations on every front.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Jayzeefernandes,
Thanks for sharing your in-depth review and experience with the X90L. We're glad that you like the design, sound, picture quality, Google software, and supported connections of the TV. Thank you for choosing Sony!
-Ralph
- Pros mentioned:Picture quality
Rated 5 out of 5 stars
My Best Buy
||Posted . Owned for 7 months when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.The **Sony - 65" Class BRAVIA XR X90L LED 4K UHD Smart Google TV** is an outstanding television that offers a premium viewing experience. The 4K UHD resolution, combined with BRAVIA XR technology, delivers incredibly sharp and vibrant visuals. The colors are rich, and the contrast is impressive, making both movies and regular TV shows look phenomenal. The integration of Google TV is seamless, providing easy access to a wide array of apps and streaming services. The user interface is intuitive, and the voice search feature is a convenient addition. The smart home integration with Google Assistant enhances the overall user experience, allowing for easy control of other smart devices in your home. Additionally, the LED display offers bright and dynamic visuals, which are especially noticeable in brightly lit rooms. The sound quality is also quite good, with clear audio and good bass response. Overall, the Sony BRAVIA XR X90L is a top-tier television that combines excellent picture quality, smart features, and user-friendly design. It's a great choice for anyone looking to upgrade their home entertainment setup.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi AlejandrocesarM, Awesome! Thank you for this amazing and detailed review of your 65" X90L Full Array LED 4K HDR Google TV. We're glad to hear you like the stunning picture quality and you are having an enjoyable watching experience with this TV. It's fantastic to know you appreciate the smart Google TV features and huge range of apps from Google Play Store that make your life more fun and entertaining. You chose the best TV brand! Thank you for choosing Sony! -Jess
Rated 5 out of 5 stars
New TV and soundbar
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.I was shopping for a new TV and soundbar. After looking for a while, I had questions. I was then helped helped by the Sony specialist at the Best buy store. He was very knowledgeable and answered all my questions. I learned some things about what these new TVs can really do. So far I'm really happy with the purchase of the 65 in Sony TV and soundbar.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi AaronB,
We are thrilled to hear that you are enjoying your new BRAVIA X90L and soundbar! It is great to know that our Sony specialist at Best Buy was able to provide the expert knowledge needed to help you find the perfect setup for your home.
Thanks for choosing Sony.
Best regards,
Eliab
- Pros mentioned:Picture quality
Rated 5 out of 5 stars
Amazing TV. Must buy for PS5 gamers.
Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.Amazing tv. Everything looks great on it. I play COD, Fortnite, and Madden on PS5. It all works great. Very minimal input lag. I cannot even notice it. The sound is great too. I airplay music from my iPhone.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Tua2Miami,
Great! We're thrilled that you are enjoying the sound and picture quality of the TV. Thank you for choosing Sony!
-Ralph
- Pros mentioned:Picture quality
Rated 5 out of 5 stars
SO Nice, I Bought It TWICE
||Posted . Owned for 6 months when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.I purchased the Sony 65" Bravia XR X9OL LED 4K TV back in December 2024 as an early Holiday Gift to myself for being such a good boy that year. Everything from delivery, setup, ease of use was super smooth, quick and efficient. The image quality on this TV series by Sony is phenomenal. The crystal clear display and fantastic sound quality are the perfect match for watching any type of movie or playing any type of game. I was SO thrilled with this purchase that I just recently (today) purchased another one for my home office. Love this TV model!
I would recommend this to a friendBrand response from SonyListens
Posted .Hello JOSHUAB,
Thank you for choosing Sony!
We're truly delighted to receive such exceptional feedback! It brings us immense joy to learn that your experience with the Sony XR65X90L TV has been so positive. We're glad to hear that the delivery and setup processes were seamless and efficient for you. Your insights on the image quality and sound are greatly appreciated, and we're thrilled that they enhance your movie watching and gaming experiences. Thank you for your enthusiasm for the product; we are particularly excited to hear that you’ve chosen to purchase a second one for your home office! Enjoy your new TV, and thank you for being a loyal Sony customer!
Best regards,
-Fred
- Pros mentioned:Picture quality
Rated 5 out of 5 stars
Great TV!
||Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.This TV is awesome. The picture quality is very nice and vibrant. The response of it is quick. I got this tv to connect my PS5 to and I’m happy I did it.
I would recommend this to a friendBrand response from SonyListens
Posted .Hello TerranceW,
Thank you for choosing Sony!
We couldn't be happier to hear that the XR65X90L TV delivers vibrant picture quality and quick response times. It's great to know that it enhances your PS5 experience and brings you enjoyment.
Best regards,
-Fred
- Pros mentioned:Color, Picture quality
Rated 4 out of 5 stars
Sony tv
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Tv is bright an has good color. Vary surprised by this product.
I would recommend this to a friendBrand response from SonyListens
Posted .Hello JakeW,
Thank you for choosing Sony!
We’re excited to hear that your XR65X90L TV delivers bright visuals and vibrant colors. It’s wonderful to know the product has pleasantly surprised you, and we appreciate you sharing your experience with us.
Best regards,
-Fred
- Pros mentioned:Picture quality
Rated 5 out of 5 stars
TIME FOR AN UPGRADE
||Posted . Owned for 10 months when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Was time for an upgrade, my old TV I had for about 15 years. It finally stopped working so when i was in the market...I had no clue about all these new TVs that were better quality. I am so glad I went with this one! The image quality I love! Connects to my amazon box, bose speakers good! Don't really have a negative thing to say but the size. I probably could of went with something smaller but that was on me.
I would recommend this to a friendBrand response from SonyListens
Posted .HI AbrilM,
That's a fantastic upgrade, and we're so glad you chose Sony! We're thrilled that you love the image quality and how well the BRAVIA XR X90L integrates with your other devices. Thank you for sharing your experience and for choosing Sony.
Thanks for choosing Sony.
Best regards,
Eliab
- Pros mentioned:Picture quality
Rated 5 out of 5 stars
Another nice Sony TV
||Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.I've always been a fan of Sony TV's and this one did not let me down. Sound quality is really good and the picture crystal clear. You won't go wrong with this one. Enjoy it!
I would recommend this to a friendBrand response from SonyListens
Posted .Hello BrendaB,
Thank you for choosing Sony!
We're elated to hear that your experience with the XR65X90L TV continues your long-standing appreciation for Sony. It’s wonderful to know the sound quality and crystal-clear picture are delivering the enjoyment you expect. Your recommendation means a lot to us.
Best regards,
-Fred




































