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Customer Ratings & Reviews

Your price for this item is $849.99
The comparable value price is $1,199.99

Customer reviews

Rating 4.8 out of 5 stars with 1753 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

Pros mentioned filter

Cons mentioned filter

95%would recommend to a friend

Customers are saying

Customers have good things to say about the 65" Class BRAVIA XR X90L LED 4K UHD Smart Google TV's picture quality, color accuracy, and ease of setup. Many appreciate the excellent value for the price and the impressive refresh rate, resulting in a positive overall experience. However, some users have noted issues with the remote control's design and occasional reliability concerns. A few also mentioned minor drawbacks such as glare and blooming in certain viewing conditions.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 13 Showing 241-260 of 1,753 reviews
  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Great Picture Quality

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    Posted . Owned for 3 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture is fantastic but speakers suck. Definitely need to purchase a soundbar or external speakers. This replaced my 17 year-old Sony Bravia flat screen which works still and ended up gifting to a friend. Hoping this model will last just as long.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Chefzman,

      Thank you for sharing your feedback on the Sony BRAVIA X90L. We are very pleased to hear that you find the picture quality fantastic, and it is wonderful that you were able to gift your older, still-working 17-year-old Sony to a friend—that speaks volumes about the longevity we build into our products!

      We understand your feelings about the built-in speakers. To potentially customize and enhance the audio settings before you purchase external speakers, please try adjusting the sound modes and settings using our guide. You can personalize the sound to your preference, which may improve your current experience:

      https://www.sony.com/electronics/support/articles/00302857

      Thank you for your loyalty to Sony. We certainly hope this new model provides you with many years of fantastic viewing!

      Regards,
      Dominick Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Very nice TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Beautiful picture, great size for family room. Installing the legs to the bottom of television set was cumbersome and confusing. Once the legs were correctly installed, we found that the TV tilted forward significantly; we rigged shims under the front on both sides to tilt the TV back and level it out. We configured settings to bring up last device viewed; however, the set sporadically goes to the Home Screen instead of cable box HDMI 1 when we turn it on after turning off from watching cable box. This necessitates using the TV remote along with our universal remote, which is confusing and inconvenient,

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ShellieM, we're glad you like our product. Thanks for choosing Sony. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Beautiful picture

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Beautiful picture is one of the reasons I bought this tv. I have another one in my basement that has been going for over 15 years. Built to last.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for your wonderful review, AngieH!

      We are delighted to hear that you love the beautiful picture on your new XR-65X90L! That stunning visual quality is exactly what we strive to deliver.

      Your feedback about your older TV in the basement is truly fantastic—it’s incredibly rewarding to know that a Sony television has been "going for over 15 years"! We are committed to building products that are reliable and "built to last," and your long-term experience is a great testament to that quality.

      Thank you again for your loyalty and for choosing Sony for your home entertainment needs!

      Best regards, Gus, Sony Social Media Team sony-global

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Bought for built in sound = simplicity

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    TV has a beautiful picture, the streaming apps are robust and do not flake out, crash like apps on my old LG TV. I bought this for the built in sound. I don't need a sound bar, and did not want the extra device, remote and clutter. The sound is even/level across all streaming apps on the TV, which we did NOT get on several previous sound bars. where the sound would vary greatly. No, it does not give theater sound, but is great for all the streaming apps and live TV. Very happy with this purchase.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi GaryF, thanks for sharing your fantastic review on the Sony - 65" Class BRAVIA XR X90L! We are thrilled to hear you're enjoying the excellent picture quality and the well-balanced sound of this TV. With Acoustic Multi-Audio, support for Dolby Atmos, and sound positioning tweeters, this set produces wider and elevated sound that matches the picture you see. We really thank you for choosing Sony, and enjoy your viewing experience! Regards, -Dominick Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Good tv

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Replaced this due to software issues on a 7 series samsung. Couldn't get disney Plus, and netflix would crash. Solid tv. Good picture. Easy access to apps and screen casting. Have had it for a few weeks. But seems decent. Was told the picture quality would be better than the samsung i replaced it with. But it seems comparible.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi 2007, Thanks for sharing your 5-star review and impressive experience with your new X90L TV. We're truly happy to hear you are enjoying everything about this TV, especially the excellent picture, amazing performance as well as huge range of apps and various video streaming services from Google Play Store that make your life more fun and entertaining. Thank you for your feedback and offering a fantastic rating on the product! -Jess Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Best non-OLED TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Exceptional Picture Quality: The Sony Bravia XR series delivers stunning visuals, boasting vibrant colors, deep blacks, and sharp details. The incorporation of [specific technology, e.g., OLED, XR processor] contributes to an immersive and lifelike viewing experience. Impressive Contrast and HDR Performance: The TV excels in handling high dynamic range (HDR) content, providing striking contrast and highlighting details in both dark and bright scenes. This is particularly noticeable when watching content with Dolby Vision or HDR10 support. Innovative XR Processor: The cutting-edge XR processor enhances overall performance, enabling smooth and fluid motion, quick response times, and upscaling lower-resolution content remarkably well. Intuitive Smart Features: Sony's user-friendly interface and smart TV platform make navigating through apps, streaming services, and settings a breeze. [Mention specific features, such as voice control, app selection, etc.] Immersive Audio: The built-in sound system produces clear and immersive audio. The integration of [specific audio technology, e.g., Dolby Atmos] enhances the overall audio experience, making it suitable for a variety of content.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi GovanniA, Thanks for sharing your feedback. We are glad to know that your new Sony BRAVIA X90L is the best LED TV for you. We always strive to deliver the best picture and sound quality with our TVs. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    This is the one !

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I researched a lot of TV 's before settling on this one and I am very pleased with it , Google TV is a breeze to set up and the sound and color are perfect .

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi LindaT, You have found the right TV and we are glad to hear that you are very pleased with your new Sony BRAVIA X90L 4K smart Google TV. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Above expectations

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV for the price. I got it on sale for $1099. I got this for my master bedroom, but I didn’t want to spend a lot of money for a bedroom. So I went with this one. It exceeded my expectations by a lot. Way better picture and brighter than I thought it would be. Now I want to get a 83” for my living room.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi LVMK,

      You made the right choice! We're thrilled that you are enjoying the picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Cons mentioned:
    App performance

    Rated 5 out of 5 stars

    TV is great, Google TV is ok, setup guide is bad

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The instructions were really bad and made no sense, but other than that, the TV is excellent. You might experience some app glitches with Google TV, but overall I don't mind it and it works.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DolphinCat,
      Thanks for the feedback! We're glad you're enjoying the XR-65X90L and think it's an excellent TV. We really appreciate you sharing that with us.

      We're so sorry to hear that the instructions were confusing and made no sense. That's definitely not the experience we want for our customers and we'll be sure to pass your comments along to our team to help us improve. We appreciate you also letting us know about the app glitches you've experienced.

      Thanks again for the honest feedback and for choosing Sony! It helps us make our products and services better for everyone.
      All the best,
      Estefany Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sony TVs have always been good to me and this one is no different. I’ve had it for a year plus now and it’s still performing as good as it did when I bought it.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Smitherz,

      We are delighted to hear that your BRAVIA XR X90L is still performing as good as new after over a year of use. We truly value your continued loyalty to Sony TVs and appreciate you sharing your positive experience!

      Thanks for choosing Sony.

      Best regards,
      Eliab sony-global

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Amazing vivid picture, vibrant colors and detail

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Forget OLED. They’re dim and get dimmer with age. The also have an image burn-in problem, a relic of plasma and projection TVs. The Full Array LED picture is bright, stunning, and ultra sharp. If your viewing area is light and bright, this is a total entertainment center. Auto dimmngnwt night option. Be sure to get a good sound bar and subwooer.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi rrsltx,

      Thanks for sharing your 5-star review and experience with the X90L. We're thrilled that you are enjoying the picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Good Picture and sound. Solid App integration

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We've owned Sony TVs for a number of years, so this is a brand of choice for us. We also purchased this TV for a short-term rental condo in Myrtle Beach. Specifically, what I really like about this TV is its integration with various apps, such as YouTubeTV, YouTube, AcornTV, and BritBox. In particular, the ability to fast-forward through commercials within YouTubeTV is far superior to the same operation on an AppleTV box. As you might expect, each app handles the individual operations slightly different, but in general, the operation is very intuitive. Going back to one remote is also very convenient and provides more options than the AppleTV remote did. Size is great. My son commented on how much clearer the box displays were during the SuperBowl. The screen saver collection is much better than what we had on our AppleTV, though I must admit that it is a bit annoying that it keeps displaying the temperature in Myrtle Beach instead of our local temperature. The time is correct, but the temperature is wrong. This is a bug in ChromeCast, though I haven't been able to correct it. I suspect that it is related to using the same account and it is possible that most users will not experience the same problem. Finally, appreciated the simple integration with the Sony SoundBar. Plug in two cables and your done.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RogerB, Thank you for sharing your wonderful experience with your new Sony X90L! You've definitely made an excellent choice. We're glad to hear that you like the integration of various apps such as YouTubeTV, YouTube, AcornTV, and BritBox, ease of use, great size, superb picture clarity, and overall performance of your Sony X90L. For issues with the built-in chromecast, please make sure that the firmware version of the TV is up to date. Should you need further assistance, please email us at socialsupport@am.sony.com with the following details:

      Name:
      Username:
      Model Number:
      Issue:
      Telephone Number:

      Hope this helps and thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality, Tv quality

    Rated 5 out of 5 stars

    Low tech girl, high expectations, Bravia triumphs.

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The picture is crisp and clear and the colors are vivid. I love the setting options, there are so many! My partner can easily switch to his gaming system from watching TV and there is no issue. It was even easy to set up our old sound bar. Love this TV, definitely prefer it to our old TCL. Best Buys protection plan, their customer service, the Geek Squad and the technicians that installed and hauld away our last TV were all fantastic. Thank you all so much!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Windrose, Thanks for sharing your awesome experience with your new Sony BRAVIA 4K smart Google TV. We are thrilled to hear that you love your new Sony TV. We always strive to deliver the best picture and sound quality with our TVs. With our BRAVIA X90L, you will see a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. It has Sound positioning tweeters, in additional to the TV speakers, which elevates the sound so what you hear matches the picture you see. It also supports Google TV, which brings your favorite content from across your apps and subscriptions and organizes them just for you. It's great to hear that you were assisted well by our local dealer. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    High quality from Sony!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I looked at many tvs for months before making the choice to go with the Sony Bravia, so glad that I took the time to research, and decided on the Sony Bravia! Great picture, love the smart features, direct internet access. Very easy setup and easy to customize settings to your preference. Another high quality Sony product, and great price from Best Buy! I’m very happy with this purchase!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Kathy,
      Nice! Good decision in checking what you want and need first before purchasing the right TV for you. We're glad that you chose Sony over other brands. We are truly happy to hear that you are pleased with the picture quality and other features of our XR65X90L. Thank you for choosing Sony and enjoy your new TV! - Marco Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    It’s a family thing.

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    Posted . Owned for 3 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I grew up with my father always buying a Sony TV for the family. He always told me they were quality TVs. Well-built and had very few problems. We still have still a Sony TV in my parents’ house as we speak. It is a Bravia bought back in 2004. So, when I had the chance to buy my own TV, it was a no brainer. I wanted a Sony Bravia. I love the look and I can’t wait to keep it for 21 years like my parents.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Run31, thank you so much for your wonderful 5-star review! It's truly heartwarming to hear how Sony has been a part of your family's story for long. Your father clearly had great taste. We're honored that you chose the Sony - Bravia XR65X90L to continue the tradition. We take pride in building products that combine performance, reliability, and timeless design, and your experience is a testament of that legacy. Thank you so much for trusting Sony and we wish you many great moments of entertainment ahead! Regards, -Dominick Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Satisfied customer

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Tv kept showing green screen without picture with sound at least 4or 5 times in 3 weeks i had to factory reset the tv to correct the problem but when the tv was working the picture and brightness was excellent i returned the tv to the store if you purchase the best buy plus from best buy store they stand behind their products and the give you 60 days instead of 14 days to return to the store the best buy suscription to best buy plus is well worth the small price and with the best buy plus subscription best buy will pick up and deliver your tv exchange for 60 days free of charge a valuble service for an electronics store purchase without this best buy plus sbuscription i would have had to return the tv to the company myself the best buy electronics company is the best place to buy electronics and they also do the manufacturer warranty work " BEST BUY IS THE BEST"

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RichardC, we're glad to hear that you had a great experience with your dealer. We hope you are enjoying your new TV. Thanks for choosing Sony. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Beautiful TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This tv is a must buy! The picture quality and the sound quality are so crisp. We’re still getting used to the size but it’s been a great addition to our living room. Plus perfect for football season!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SarahS,

      We're so glad to hear that your Sony BRAVIA TV has made such a fantastic addition to your living room, especially with its crisp picture and sound quality. Thank you for your wonderful 5-star rating—it’s great to know the immersive viewing experience is perfect for football season and beyond. The XR65X90L’s advanced image and audio technologies truly bring your favorite moments to life.

      Thank you for choosing Sony—wishing you an outstanding day!
      DiegoV. Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Title: Stunning Picture Quality

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I recently purchased the Sony 65" Class BRAVIA XR X90L, and I couldn’t be happier! The picture quality is absolutely stunning, with deep blacks, vibrant colors, and incredible clarity. The XR processing truly enhances the viewing experience, making everything look lifelike. Motion handling is excellent, perfect for sports and action-packed movies. The built-in speakers are decent, but pairing it with a soundbar takes it to another level. Overall, this TV is a fantastic choice for anyone looking for premium quality at a great price! Highly recommended!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DynexUser, great! We're glad you like our product! Thanks for choosing Sony. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony Bravia "Bravo!!!"

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Incredible picture, easy setup, My football season has been escalated to a new level.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for your fantastic review, BobRoz!

      We are absolutely thrilled to hear that your XR65X90L television is delivering an incredible picture and that the easy setup allowed you to jump straight into enjoying your content!

      It's particularly rewarding to know that the TV has "escalated your football season to a new level." The combination of our Cognitive Processor XR™ and a high-refresh panel is designed to make fast-paced sports look incredibly smooth, detailed, and immersive.

      Thank you again for choosing Sony!

      Best regards, Gus, Sony Social Media Team sony-global

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Best TV for an affordable price.

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I have done way too much research on TVs and this is by far the best TV. Sony is pricey but for good reason. Their TV’s last forever, their quality is unmatched, this TV’s refresh rate makes water falls seem real and the brightness and definition will have you feeling like you are in a theater. By far the best bang for your buck.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi IanA,

      You made the right choice! We're thrilled that you are enjoying the picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US