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Customer reviews

Rating 4.8 out of 5 stars with 1893 reviews

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Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

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Cons mentioned filter

95%would recommend to a friend

Customers are saying

Customers love the excellent picture quality, realistic color, and ease of setup. Many also find it to be a good TV at a reasonable price. However, some customers have noted that the remote control lacks a number pad, and there are occasional mentions of slight blooming or contrast issues.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 13 Showing 241-260 of 1,893 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony 65" Class BRAVIA XR X90L LED 4K UHD Smart Goo

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The Sony 65" Class BRAVIA XR X90L LED 4K UHD Smart Google TV has redefined my home entertainment experience. From its sleek design to its cutting-edge technology, every aspect of this TV has left me thoroughly impressed. The 4K UHD display is nothing short of breathtaking. The XR Cognitive Processor provides an unrivaled level of detail, and the colors are vivid and true to life. Whether I'm watching movies, gaming, or streaming my favorite shows, the clarity and depth of the visuals are consistently outstanding. The integration of Google TV elevates the smart features to a whole new level. The interface is intuitive, and the vast array of apps and streaming services at my fingertips ensures that I never run out of content to enjoy. The Google Assistant functionality adds a layer of convenience, allowing me to control the TV with simple voice commands. The audio quality is equally impressive, thanks to the Acoustic Multi-Audio technology. The sound is immersive, clear, and well-balanced, enhancing the overall viewing experience. Whether it's a quiet dialogue or an action-packed scene, the audio reproduction is top-notch. The build quality of the Sony Bravia XR X90L is exceptional. The slim bezels and premium materials not only contribute to its aesthetic appeal but also showcase Sony's commitment to quality craftsmanship. The TV feels sturdy and durable, reflecting the brand's reputation for reliability. Connectivity options are abundant, accommodating all my devices seamlessly. The inclusion of HDMI ports, USB slots, and Bluetooth capabilities ensures that I can effortlessly connect and enjoy content from various sources. In summary, the Sony 65" Class BRAVIA XR X90L LED 4K UHD Smart Google TV is a masterpiece of television technology. Its combination of stunning visuals, user-friendly interface, immersive audio, and robust build quality make it a standout choice for those seeking a premium home entertainment solution. Sony has once again set the bar high, delivering a TV that exceeds expectations on every front.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Jayzeefernandes,

      Thanks for sharing your in-depth review and experience with the X90L. We're glad that you like the design, sound, picture quality, Google software, and supported connections of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Color, Ease of use, Picture quality

    Rated 5 out of 5 stars

    Sony Bravia XR

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    the picture, sound and brightness qualify is great . we love it and it was easy to install as well.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi VictoriaD, fantastic! We're truly delighted to know that you're satisfied with the ease of installation, amazing picture, and exceptional sound quality of your XR65X90L. Thank you so much for the love and for choosing the best brand, Sony! - Romeo Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great Sony TV

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Easy pick up at local Best buy for an online purchase! Well packaged! Easy installation and setup! Very satisfied with this tv, it replaces a 22 year old Sony Bravia, so it is quite the upgrade! Very pleased! Thanks !!!

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Sony XR X90XL 65" Television great, But

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Recommended with reservations. This Sony XR X90XL had an amazing picture right from the moment I unboxed and set it up. The sales staff at my local Best Buy are amazing. Now the bad news. The TV worked for one week. Sony support performed a remote diagnostic and we were temporarily able to reset the TV. But, once again the set went out in 1 day. Best Buy scheduled a replacement to be delivered in 2 days. Unfortunately due to problems with the weather and the contracted delivery service, the set never arrived. This was on a Saturday, the Best Buy phone repeatedly disconnected me. On Sunday I went back to the store. The Customer Service personnel were anxious to help, but could not schedule delivery for another 5 days. Not acceptable! It was originally delivered on September 27. It's now October 17 and the replacement was just delivered. With the state of the electronics industry today, I highly recommend an extended warranty

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Alan,

      It brings us great satisfaction to hear that you experienced the amazing picture quality of the Sony BRAVIA X90L immediately upon setup!

      However, we sincerely apologize for the initial failure of the unit after only one week and the inconvenience this caused. We understand that this is a frustrating experience and appreciate your patience.

      We are pleased that your replacement has now been delivered and hope it provides you with the reliable performance and stunning viewing experience you deserve.

      Thanks for choosing Sony!

      Regards,
      Dominick Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Amazing TV. Must buy for PS5 gamers.

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing tv. Everything looks great on it. I play COD, Fortnite, and Madden on PS5. It all works great. Very minimal input lag. I cannot even notice it. The sound is great too. I airplay music from my iPhone.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Tua2Miami,

      Great! We're thrilled that you are enjoying the sound and picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    My Best Buy

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    Posted . Owned for 7 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The **Sony - 65" Class BRAVIA XR X90L LED 4K UHD Smart Google TV** is an outstanding television that offers a premium viewing experience. The 4K UHD resolution, combined with BRAVIA XR technology, delivers incredibly sharp and vibrant visuals. The colors are rich, and the contrast is impressive, making both movies and regular TV shows look phenomenal. The integration of Google TV is seamless, providing easy access to a wide array of apps and streaming services. The user interface is intuitive, and the voice search feature is a convenient addition. The smart home integration with Google Assistant enhances the overall user experience, allowing for easy control of other smart devices in your home. Additionally, the LED display offers bright and dynamic visuals, which are especially noticeable in brightly lit rooms. The sound quality is also quite good, with clear audio and good bass response. Overall, the Sony BRAVIA XR X90L is a top-tier television that combines excellent picture quality, smart features, and user-friendly design. It's a great choice for anyone looking to upgrade their home entertainment setup.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AlejandrocesarM, Awesome! Thank you for this amazing and detailed review of your 65" X90L Full Array LED 4K HDR Google TV. We're glad to hear you like the stunning picture quality and you are having an enjoyable watching experience with this TV. It's fantastic to know you appreciate the smart Google TV features and huge range of apps from Google Play Store that make your life more fun and entertaining. You chose the best TV brand! Thank you for choosing Sony! -Jess Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    New big beautifful TV.

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    Posted . Owned for 3 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I have had Sony products in the past. I purchased this particular model because of it's size and my spouses failing eyesight. Upgraded from an eight year old non LED Sony that was 48 inches and worked well. This television is amazing. Clear picture, streaming is seamless, have been able to easily add aps and use the ones loaded at the factory. Love the features provided and it works flawlessly and seamlessly. But it didn't fix vision problems my spouse has experienced, she has cateracts, so now we get to fix that, too. True color of this set is amazing, and connecting to external soundbar seamless.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi EricR,
      We are immensely pleased to hear how much you're loving your new TV and we really appreciate you being a loyal customer all these years. It's awesome that the TV's smooth streaming and easy app access are working so well for you. It's also great that the TV's incredible picture quality with its deep blacks and bright highlights has been a great improvement for you both.

      We are truly sorry to hear about your spouse's vision problems. We're sending you both our very best wishes for a smooth and successful procedure.

      We appreciate you choosing Sony!
      Sincerely,
      Estefany Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    I want another one, or two

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Had it since Super Bowl Sunday and have no complaints. The picture is very nice, the interface is user-friendly, and the sound is clear. I now have two Sony TVs that I love and two LG TVs that I want to replace with Sonys.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AnonymousInSC,

      We’re delighted to hear that you’re enjoying the picture quality and user-friendly interface of your new BRAVIA XR X90L. It’s wonderful to know that Sony has become your preferred choice for your home entertainment setup.

      Thanks for choosing Sony.

      Best regards,
      Eliab Sony_US

  • Rated 5 out of 5 stars

    Great TV

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I was told this is a good TV for highlight rooms can see it in the middle of the day perfect at night.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MarkO!
      Thank you for sharing your experience with the Sony XR-65X90L TV. We are thrilled to hear that it performs well in both bright and dark environments.

      Thanks for choosing Sony!
      Best regards,
      Estefany Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    SONY TV

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    Posted . Owned for 1.5 years when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I absolutely love this TV. Its been almost two years and still amazing. I get complimented all the time. It was open box too so what a deal.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RubenT,

      We are beyond pleased to hear that your BRAVIA X90L is still blowing you and your guests away after nearly two years! It is fantastic to know that you found such an incredible deal on an open-box unit and that it continues to be a centerpiece of conversation in your home.

      The enduring quality and premium picture of the X90L are designed to stand the test of time, and we are so glad it has provided you with such lasting enjoyment.

      Thank you for being a loyal member of the Sony family.

      Regards,
      Dominick Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Best non-OLED TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Exceptional Picture Quality: The Sony Bravia XR series delivers stunning visuals, boasting vibrant colors, deep blacks, and sharp details. The incorporation of [specific technology, e.g., OLED, XR processor] contributes to an immersive and lifelike viewing experience. Impressive Contrast and HDR Performance: The TV excels in handling high dynamic range (HDR) content, providing striking contrast and highlighting details in both dark and bright scenes. This is particularly noticeable when watching content with Dolby Vision or HDR10 support. Innovative XR Processor: The cutting-edge XR processor enhances overall performance, enabling smooth and fluid motion, quick response times, and upscaling lower-resolution content remarkably well. Intuitive Smart Features: Sony's user-friendly interface and smart TV platform make navigating through apps, streaming services, and settings a breeze. [Mention specific features, such as voice control, app selection, etc.] Immersive Audio: The built-in sound system produces clear and immersive audio. The integration of [specific audio technology, e.g., Dolby Atmos] enhances the overall audio experience, making it suitable for a variety of content.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi GovanniA, Thanks for sharing your feedback. We are glad to know that your new Sony BRAVIA X90L is the best LED TV for you. We always strive to deliver the best picture and sound quality with our TVs. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    great picture

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    incredible picture, sounds good, blindingly bright.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Aaron,

      We are immensely pleased to hear that you are enjoying the incredible picture and impressive brightness of your BRAVIA X90L! To deliver that "blindingly bright" performance, this model features Full Array LED backlighting, which controls zones of LEDs to provide peak brightness and deep blacks simultaneously. Additionally, the XR Processor™ utilizes XR Triluminos Pro technology to precisely balance light output across the entire screen, ensuring that every scene is vivid and full of lifelike detail.

      Thank you for making Sony part of your daily viewing.

      Regards,
      Dominick Sony_US

  • Pros mentioned:
    Picture quality, Tv quality

    Rated 5 out of 5 stars

    Low tech girl, high expectations, Bravia triumphs.

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The picture is crisp and clear and the colors are vivid. I love the setting options, there are so many! My partner can easily switch to his gaming system from watching TV and there is no issue. It was even easy to set up our old sound bar. Love this TV, definitely prefer it to our old TCL. Best Buys protection plan, their customer service, the Geek Squad and the technicians that installed and hauld away our last TV were all fantastic. Thank you all so much!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Windrose, Thanks for sharing your awesome experience with your new Sony BRAVIA 4K smart Google TV. We are thrilled to hear that you love your new Sony TV. We always strive to deliver the best picture and sound quality with our TVs. With our BRAVIA X90L, you will see a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. It has Sound positioning tweeters, in additional to the TV speakers, which elevates the sound so what you hear matches the picture you see. It also supports Google TV, which brings your favorite content from across your apps and subscriptions and organizes them just for you. It's great to hear that you were assisted well by our local dealer. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Nice TV!

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Had some reservations buying a plain old LED TV with newer tech out these days like OLED and mini-LED. But I leaned toward the Sony for it's processing and ability to just handle all types of sources thrown at it since this is just a general use TV for us. Overall, been very happy with the purchase. To my eyes, the TV picture looked great out of the box and it's just been plug and play. I also appreciate the google TV interface. I've generally used Roku's in the past but so far haven't felt the need to use one with this TV.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi TravisS,

      Thanks for sharing such a detailed and thoughtful review of your BRAVIA X90L!

      We completely understand your initial reservations when considering the different display technologies on the market. We're so glad to hear that you chose Sony, and that the TV's processing power and ability to handle various sources has lived up to your expectations—that's exactly what we design our TVs to do!

      It's also wonderful to hear you're so happy with the picture right out of the box and that the Google TV interface is working so well for you.

      Enjoy your new TV, and thanks again for choosing Sony!

      Sincerely,
      Jenn | Sony Social Media Team. Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    This is the one !

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I researched a lot of TV 's before settling on this one and I am very pleased with it , Google TV is a breeze to set up and the sound and color are perfect .

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi LindaT, You have found the right TV and we are glad to hear that you are very pleased with your new Sony BRAVIA X90L 4K smart Google TV. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Perfect for the money

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We got the 98in. Without spending huge money this is the best bang for the buck for giant screens. Little slow software but most Sonys are. Screen quality is nice for the price. Happy with purchase. It won’t replace an oled but unless your a hifi expert this with fit the bill. Pic quality is way above avg and extremely bright.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Jy1921,
      Thanks for the review and for choosing such a massive screen!
      It is most rewarding to hear that you feel you got the best bang for your buck with this model. We're glad the brightness and overall picture quality are hitting that sweet spot for you, especially at that impressive 98-inch size.

      The X90L stands out because of its Full Array LED backlighting, which keeps the contrast sharp and the highlights bright across that giant display.

      We appreciate you choosing Sony!
      Best regards,
      Estefany Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Great TV

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    Posted . Owned for more than 2 years when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The TV is great and easy to use. It has a clear picture and connects well to my home theatre for sound. The only detractions for this TV is that the built in speakers don't sound all that good, and I wish there was more control over the picture quality. It's has great picture quality, but I like to be able to adjust every little thing, and it somethings I just can't, even if I can on my other Google TV. Otherwise though, it's excellent.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello V710,

      Thank you for choosing Sony!

      We're elated to hear that you are enjoying the clear picture and seamless home theatre integration of your XR65X90L. Please accept our apologies for the limitations you’ve experienced with the built-in speakers and the level of picture customization available; we understand how important it is for enthusiasts to have total control over every detail. To help improve your audio experience, we recommend following the steps in this article for adjusting sound quality: https://www.sony.com/electronics/support/articles/00302857.

      Best regards,
      -Fred Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony Bravia XR X90L

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    One of the best tv so far that I’ve owned! Recently moved into an apartment and needed a new tv. Wanted a good Sony TV and decided to get the Sony Bravia XR X90L. So far I am loving it! For the price it is super crisp! It is also my first Sony Tv reason for getting a Sony Tv is so I can have a good quality while gaming on my Ps5. Def made the right purchase! Also the Tv does come with Sony Bravia basically you can purchase movies on their and it will give you crystal clear 4K LED while watching the movies! And not to mention they will also give you 10 free movies if you sign up! Amazing! I even pair the TV with a song Sound bar from Best Buy it is amazing! Also I want to give the Best Buy team a shout out for mounting my tv to the wall professionally! They made sure the tv is leveled as well! They even showed me how to navigate my tv and walked me through something! Overall though 10/10 for the Sony Bravia XR X90L def recommended for the price of the TV! I promise you will have no regrets!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Nextbase, Thank you for the fantastic review! We're thrilled to hear that you’re enjoying your first Sony TV, the BRAVIA XR X90L, especially for gaming on your PS5 and enjoying crystal-clear 4K movies. It sounds like you’ve set up an amazing entertainment space, especially with the Sony soundbar! We’re also glad to hear about your positive experience with the Best Buy team’s support.
      Thank you for choosing Sony—we’re honored to be part of your new setup. Enjoy every moment! -Maria Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Very happy with my purchase

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Initially I was looking at a few other brands and Sony wasn’t really on the list. In speaking with the sales associate in the Rockaway NJ store, he gave me all of the pros and cons of brands I was looking at and recommended that I check out the Sony X90L model. This model hit every checkbox I was looking for, picture quality, size, refresh rate, hdmi connections, everting. Very happy with this purchase, and although it was slightly over my planned budget I knew I had to spend a little extra to meet the specifications I wanted and this TV has it.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello jb29,

      Thank you for choosing Sony!

      We're truly pleased to know that you had such a positive experience with our Sony XR65X90L TV! It's great to hear that our sales associate at Best Buy was able to provide you with valuable insights that helped you make an informed decision. We're delighted that the TV exceeds all your expectations, from picture quality to HDMI connections. Investing a little extra for the specifications you desired is always a wise choice, and we’re so pleased that you’re enjoying your purchase!

      Best regards,
      -Fred Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Good tv

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Replaced this due to software issues on a 7 series samsung. Couldn't get disney Plus, and netflix would crash. Solid tv. Good picture. Easy access to apps and screen casting. Have had it for a few weeks. But seems decent. Was told the picture quality would be better than the samsung i replaced it with. But it seems comparible.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi 2007, Thanks for sharing your 5-star review and impressive experience with your new X90L TV. We're truly happy to hear you are enjoying everything about this TV, especially the excellent picture, amazing performance as well as huge range of apps and various video streaming services from Google Play Store that make your life more fun and entertaining. Thank you for your feedback and offering a fantastic rating on the product! -Jess Sony_US