Customer Ratings & Reviews
- Model:
- XR65X90L
- SKU:
- 6544733
Rating by feature
- Picture Quality
Rating 4.9 out of 5 stars
- Sound Quality
Rating 4.6 out of 5 stars
- Brightness
Rating 4.9 out of 5 stars
Customers are saying
Customers have good things to say about the 65" Class BRAVIA XR X90L LED 4K UHD Smart Google TV's picture quality, color accuracy, and ease of setup. Many appreciate the excellent value for the price and the impressive refresh rate, resulting in a positive overall experience. However, some users have noted issues with the remote control's design and occasional reliability concerns. A few also mentioned minor drawbacks such as glare and blooming in certain viewing conditions.
This summary was generated by AI based on customer reviews.
- Pros mentioned:Ease of use, Picture quality
Sony 65in smart tv
||Posted . Owned for 2 months when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Oh how I love this tv it’s like my Samsung but bigger I love coming home to watch a great movie on this tv perfect size for my home and I love the quality of the picture great sound and super easy to mount and put the legs on and off love the fact that it’s a smart tv and also connected to google and the fact that it saves all my shows for when I just want to resume watching
I would recommend this to a friendBrand response from SonyListens
Posted .Hi AnnaleeC,
You made the right choice upgrading to the Sony X90L! We're glad that you like the size, picture quality, sound, Google software, and user-friendly functions of the TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!
-Ralph
- Pros mentioned:Picture quality
Sony Bravia "Bravo!!!"
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Incredible picture, easy setup, My football season has been escalated to a new level.
I would recommend this to a friendBrand response from SonyListens
Posted .Thank you for your fantastic review, BobRoz!
We are absolutely thrilled to hear that your XR65X90L television is delivering an incredible picture and that the easy setup allowed you to jump straight into enjoying your content!
It's particularly rewarding to know that the TV has "escalated your football season to a new level." The combination of our Cognitive Processor XR™ and a high-refresh panel is designed to make fast-paced sports look incredibly smooth, detailed, and immersive.
Thank you again for choosing Sony!
Best regards, Gus, Sony Social Media Team
- Pros mentioned:Color, Picture quality
BRAVIA XR X90L
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Excellent picture. Both color and motion are on par with sore of the higher end models I researched. Pretty good sound, much better than my 3 year old XBR, but still needs a soundbar to get clear, crisp conversations at low volume. Overall great buy.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi DanielC,
Many thanks for the 5-star rating! Glad to hear you like the excellent picture and sound quality of your X90L TV. We always strive to deliver the best quality with our products. Thanks for choosing Sony! - Kris
- Pros mentioned:Color, Picture quality
As close to OLED picture without being an OLED
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Absolutely stunning picture quality. Sony is well renowned for having the best video processors in their tvs. My wife and i watched several of our favorite, older movies (Alien, Terminator, etc) and they all looked like newer films. Very bright and natural. About as good as it hets without being an OLED. I am very particular about audio and video quality.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Pauly01,
You made the right choice with the Sony X90L! We're glad that you and your wife are enjoying the picture quality of the TV. Thank you for choosing Sony!
-Ralph
- Pros mentioned:Color, Ease of use, Picture quality
New tv
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Great clear picture, super bright colors. Super easy setup
I would recommend this to a friendBrand response from SonyListens
Posted .Hi EarlG,
Awesome! We're thrilled that you are enjoying the picture quality and user-friendly functions of the TV. Thank you for choosing Sony!
-Ralph
- Pros mentioned:Picture quality
Great Replacement….
||Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.Got this tv bcuz my last Sony went out and wouldn’t turn on. But it was covered under the warranty. So i this one as a free replacement. Great tv. Good sound. Great picture.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Vincent,
Thanks so much for sharing this! We're sorry to hear about the issue with your previous TV, but we are genuinely thrilled to hear the warranty process was able to get you back up and running with a new one. It's great to know you're so happy with the great picture and sound on your new X90L.
We appreciate your continued support of the Sony brand.
Sincerely,
Jenn | Sony North America.
- Pros mentioned:Picture quality
Sony quality
||Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.Great Sony quality with a better picture and speaker system than the Bravia 3 models. Worth paying a little more for the better quality.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Jamie,
That is excellent feedback! We are so glad to hear you are satisfied with the great Sony quality and that you recognize the superior picture and improved speaker system of the BRAVIA XR X90L. We agree that the step up in quality is certainly worth the investment.
Thanks for choosing Sony.
Best regards,
Eliab
- Pros mentioned:Picture quality
Excellent image quality.
||Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.Excellent image quality. Mediocre audio. OS could use some refinement.
I would recommend this to a friendBrand response from SonyListens
Posted .Hello Scotto!
Thanks so much for sharing your feedback on the XR-65X90L. We're really happy to hear you're enjoying the image quality.
We appreciate you letting us know about the audio and the OS. Your comments are valuable, and we're always working to refine the user experience.
Regarding the audio, if you're looking for an immediate and significant upgrade to complement that great picture, we would definitely recommend checking out one of our Sony soundbars. Something like the HT-A3000 or the HT-A5000 is designed to integrate seamlessly with the X90L.
And for the OS, we take all feedback on board for future updates and development.
Thanks for being a Sony customer!
Warm regards,
Estefany
- Pros mentioned:Picture quality
More than expecting
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.This Sony is everything I'd hoped it would be. I've been holding off on getting a new TV for a long time when this one came on sale and as an open box, I jumped on it I'm so glad I did. The colors are amazing and the picture crystal clear. The remote is a bit basic, but it does the job. As long as it's reliable (my Panasonic this is replacing is 15 years old and still doing OK), I will be happy to recommend this to others.
I would recommend this to a friendBrand response from SonyListens
Posted .Hello JKMA,
Thank you for sharing your experience with the Sony XR65X90L! We're thrilled to hear that the TV has met your expectations and that you're enjoying the vibrant colors and crystal-clear picture quality. It's designed to be straightforward and user-friendly, ensuring easy navigation for all users. We're confident that the XR65X90L will continue to deliver outstanding performance and reliability for years to come.
Thank you for choosing Sony!
Best regards,
-Fred
- Pros mentioned:Picture qualityCons mentioned:Blooming
Great and affordable
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.I wanted this primarily for gaming and I haven't had any issues. Everything looks great, even comparable to OLED in some situations. Google integration works seamlessly with our current smart home ecosystem. Only "complaint" would be some blooming but I use bias lighting so I never noticed it. Powerhouse of a TV at this price point.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Wyatt, We appreciate your feedback and we are glad to hear that everything looks great with your new Sony BRAVIA smart Google TV. Thank you for your purchase. Enjoy! Vincent
Upgraded my TV
||Posted . Owned for 2 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.The picture on this TV is awesome, and the screen actually looks black when there is nothing on the screen. I always hated how I could see light in the corners etc on my other LED TV. When I'm watching something where there is a light bulb or light source in the show or movie it actually looks real, really impressive. Hands down the best TV I've ever had.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi JasonK,
That is truly outstanding feedback! We are thrilled to hear you find the picture on your 65" BRAVIA XR X90L TV awesome, and we are especially glad you are experiencing the deep blacks and phenomenal local dimming that eliminate the light-in-the-corners effect you disliked on previous LED TVs. The fact that light sources in content look "real" highlights the impressive contrast and processing—we are delighted this is hands down the best TV you've ever owned!
Thanks for choosing Sony.
Best regards, Eliab
- Pros mentioned:Ease of use
Great Product but with Ads
||Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.Product looks great. Works really well. We lost our remote and setting up a remote with our cellphone was nice and easy. It was easy because its a google tv, but what comes with google tv also? Sponsored ads on the home screen of the tv. Not a fan of that, but its the future we are heading towards. It was only a matter of time.
I would recommend this to a friendBrand response from SonyListens
Posted .Hello Chuck, thank you for the 5-star review. We're glad to hear your X90L looks great and delivers an outstanding experience.
It's great to know the Google TV setup with your phone made things easy, especially when replacing the remote. We understand your thoughts on the sponsored content on the Home screen–this is part of the broader Google TV platform experience, and your feedback is important.
We appreciate you taking the time to share it and for choosing Sony!
Sincerely,
-Jenn.
- Pros mentioned:Picture quality
Awesome TV
||Posted . Owned for 3 months when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.I love this tv because the colors are incredible for my movies and video games. Even the upscale for dvds is impressive. My only complaint would be that the smart hub isnt the greatest. It freezes a lot and i have to restart the tv.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi there!
Thanks for taking the time to share your review of the X90L!
It is great to hear that you're loving the picture quality, especially the vibrant colors for your movies and video games. We also appreciate you mentioning the impressive upscaling for DVDs.
We understand your frustration with the smart hub freezing. Dealing with glitches can definitely take away from the experience, and we want to help sort that out. Please contact our support team at your convenience. They can walk you through some troubleshooting steps or explore other options to get that freezing issue resolved.
You can locate their contact information here: https://us.esupport.sony.com/support/s/support-contact?language=en_US&category=tv
Thanks for choosing Sony and for letting us know about this issue.
Best regards,
Estefany
- Pros mentioned:Picture quality
Operation television
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Sony tvs have clear pictures that seem to adapt to the ps5 seamlessly. The menu is awesome and provides a wide variety of well organized streaming choices. The remote is compatable well the tv so that the bravia is easy to navigate. Finally, it is affordable and has beautiful colors.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi ANDRE, thanks for the fantastic 5-star review! It is most rewarding to hear you're loving the Sony - XR65X90L. This TV is an excellent choice for any home entertainment setup. It brings stunning 4K picture quality to life with the Cognitive Processor XR, while Full Array LED ensures deep contrast and smooth motion across all your content such as movies, sports, or games. Crucially for gamers, its support for 4K/120fps, Variable Refresh Rate, and Auto Low Latency Mode make it a perfect option for your PlayStation 5. Thank you so much for choosing Sony! Best regards, -Dominick
- Pros mentioned:Picture quality
Review on 65" Song Bravia TV
||Posted . Owned for 2 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.We love our new 65" Sony Bravia tv! Good clear picture & not too big!
I would recommend this to a friendBrand response from SonyListens
Posted .Thank you for your lovely review, Mapenguin!
We are so pleased to hear that you love your new XR65X90L TV! It's rewarding to know that you are enjoying the good, clear picture and that the size is a perfect fit for your space.
Thanks for choosing Sony!
Best regards, Gus, Sony Social Media Team
- Pros mentioned:Picture quality
Amazing TV and Top-Notch Customer Support
||Posted . Owned for 7 months when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.I absolutely love my TV, the picture quality is outstanding and everything looks super crisp and vibrant. On top of that, the customer service I received when I bought it was excellent. They were helpful, patient, and made the whole process really smooth. Great overall experience
I would recommend this to a friend - Pros mentioned:Picture quality
Family Movie Nights Leveled Up
||Posted . Owned for 8 months when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Everyone fights for the best seat now, and honestly, I don’t blame them. Amazing clarity, vibrant colors, and the sound pairs perfectly with our subwoofer.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi CaseyV,
We’re so glad to hear that your Sony BRAVIA TV brings everyone together with its amazing clarity, vibrant colors, and sound that pairs perfectly with your subwoofer. Thank you so much for the 5-star rating—it’s fantastic to know the viewing experience makes every seat in the house the best one.
Thank you for choosing Sony—wishing you a fantastic day!
DiegoV.
- Pros mentioned:Ease of use, Picture quality
Great installation experience and love the Sony!
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Fantastic picture quality, I found it to have easy access to all the apps I needed and I'd like to add that Best Buys' installers were fantastic -- happily walked me through the basics and gave me "the courage'" to explore on my own. Much appreciated!
I would recommend this to a friendBrand response from SonyListens
Posted .Hi KateR,
Amazing! We're glad that you like the picture quality and user-friendly functions of the TV. It's also great that you were assisted professionally. Thank you for choosing Sony!
-Ralph
- Pros mentioned:Color, Picture quality
SONY BRAVIA
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.An amazing buy we love the picture and the color is amazing. We upgraded from a 55 inch to a 65 inch SONY. We are very happy with our purchase
I would recommend this to a friendBrand response from SonyListens
Posted .Hi FrankA,
Thank you for sharing your experience! We’re thrilled to hear that you’re loving the amazing picture and color of your Sony BRAVIA XR X90L. Upgrading to a 65-inch sounds like a fantastic choice, and we’re glad it’s made you happy. Thank you for choosing Sony! Enjoy your upgrade! -Maria
- Pros mentioned:Picture quality
Great Tv!
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.The tv is outstanding with a great LED display and in fact way better than an oled in person! The oled model was dim and non-colorful while this is brighter and much more vibrant! Totally recommend this tv for bright houses!
I would recommend this to a friendBrand response from SonyListens
Posted .Hello SMITHA,
Thank you for choosing Sony!
We're immensely pleased to hear that you find the XR65X90L TV outstanding! It's truly wonderful to know that you appreciate the vibrant LED display, especially in comparison to the OLED model. Your recommendation for bright homes is invaluable, and we're grateful for your feedback. Thank you for sharing your experience!
Best regards,
-Fred