Customer Ratings & Reviews

Purchased this unit (03/2025) after reading many reviews that this model has held up it's own since its release. Even though I purchased through open box, it has not had any issues so far. Colors and picture look amazing and paired well with my sony surround sound setup. Movie nights are wonderful with this tv

It's the best TV I've ever had in my life, very good image and sound quality.

One of the best tv so far that I’ve owned! Recently moved into an apartment and needed a new tv. Wanted a good Sony TV and decided to get the Sony Bravia XR X90L. So far I am loving it! For the price it is super crisp! It is also my first Sony Tv reason for getting a Sony Tv is so I can have a good quality while gaming on my Ps5. Def made the right purchase! Also the Tv does come with Sony Bravia basically you can purchase movies on their and it will give you crystal clear 4K LED while watching the movies! And not to mention they will also give you 10 free movies if you sign up! Amazing! I even pair the TV with a song Sound bar from Best Buy it is amazing! Also I want to give the Best Buy team a shout out for mounting my tv to the wall professionally! They made sure the tv is leveled as well! They even showed me how to navigate my tv and walked me through something! Overall though 10/10 for the Sony Bravia XR X90L def recommended for the price of the TV! I promise you will have no regrets!

Beautiful television with sharp visuals. I've had this for about a year and I've had no issues with it whatsoever. From my observation when buying this TV, there were TVs with better visuals than this one, but they were thousands of dollars more. This is a better value. Also, this TV had better visuals than a bit more expensive TVs, and noticeably better visuals than TVs with supposedly better visuals as ranked by experts. However, you may want to buy a sound bar or speakers for improved sound, as the sound isn't great.

My old TV finally gave out after almost 10 years. While this is not a top of the line TV it was a great option for me regarding price and specs. A definite upgrade in picture quality, i use a sound bar and bass so i cannot comment on the built in speak. Overall easy to use if you had a smart TV prior. I can tell what people mean with them being disappointed with the remote as it's basically a streaming/smart app remote with no actual buttons. I just use it for streaming so i had no problem with this.

This is a fantastic TV at a reasonable price point. I love the Google TV interface - just sign in with your Google account, and the homescreen provides helpful recommendations, allows you to pick up anything where you left off smoothly, and is just enjoyable to use. Picture quality leaves nothing to be desired. Can't go wrong with this TV.

Exceptional Picture Quality: The Sony Bravia XR series delivers stunning visuals, boasting vibrant colors, deep blacks, and sharp details. The incorporation of [specific technology, e.g., OLED, XR processor] contributes to an immersive and lifelike viewing experience. Impressive Contrast and HDR Performance: The TV excels in handling high dynamic range (HDR) content, providing striking contrast and highlighting details in both dark and bright scenes. This is particularly noticeable when watching content with Dolby Vision or HDR10 support. Innovative XR Processor: The cutting-edge XR processor enhances overall performance, enabling smooth and fluid motion, quick response times, and upscaling lower-resolution content remarkably well. Intuitive Smart Features: Sony's user-friendly interface and smart TV platform make navigating through apps, streaming services, and settings a breeze. [Mention specific features, such as voice control, app selection, etc.] Immersive Audio: The built-in sound system produces clear and immersive audio. The integration of [specific audio technology, e.g., Dolby Atmos] enhances the overall audio experience, making it suitable for a variety of content.

You won’t be disappointed with this tv. Great picture and sound. Using it for a master bedroom tv.

I researched a lot of TV 's before settling on this one and I am very pleased with it , Google TV is a breeze to set up and the sound and color are perfect .

Replaced this due to software issues on a 7 series samsung. Couldn't get disney Plus, and netflix would crash. Solid tv. Good picture. Easy access to apps and screen casting. Have had it for a few weeks. But seems decent. Was told the picture quality would be better than the samsung i replaced it with. But it seems comparible.

The picture is crisp and clear and the colors are vivid. I love the setting options, there are so many! My partner can easily switch to his gaming system from watching TV and there is no issue. It was even easy to set up our old sound bar. Love this TV, definitely prefer it to our old TCL. Best Buys protection plan, their customer service, the Geek Squad and the technicians that installed and hauld away our last TV were all fantastic. Thank you all so much!

Works Perfectly! The sound quality, the brightness, the picture quality all works very great. I’ve had this for six months now, and I have not had any problems. It connects with all of my applications that I use regularly.

Excellent product. Great picture. Great Value for the money.

We've owned Sony TVs for a number of years, so this is a brand of choice for us. We also purchased this TV for a short-term rental condo in Myrtle Beach. Specifically, what I really like about this TV is its integration with various apps, such as YouTubeTV, YouTube, AcornTV, and BritBox. In particular, the ability to fast-forward through commercials within YouTubeTV is far superior to the same operation on an AppleTV box. As you might expect, each app handles the individual operations slightly different, but in general, the operation is very intuitive. Going back to one remote is also very convenient and provides more options than the AppleTV remote did. Size is great. My son commented on how much clearer the box displays were during the SuperBowl. The screen saver collection is much better than what we had on our AppleTV, though I must admit that it is a bit annoying that it keeps displaying the temperature in Myrtle Beach instead of our local temperature. The time is correct, but the temperature is wrong. This is a bug in ChromeCast, though I haven't been able to correct it. I suspect that it is related to using the same account and it is possible that most users will not experience the same problem. Finally, appreciated the simple integration with the Sony SoundBar. Plug in two cables and your done.

Great picture and purchased because of the brand loyalty. My last TV was a Sony and I gave it to another and they report that it's still going strong. That TV is from 2008, so they last.

Great TV for the price. I got it on sale for $1099. I got this for my master bedroom, but I didn’t want to spend a lot of money for a bedroom. So I went with this one. It exceeded my expectations by a lot. Way better picture and brighter than I thought it would be. Now I want to get a 83” for my living room.

This is the second Sony Bravia TV I've had here, loved the first one, and love this second one even more! The pircture is even better and brighter than I expected, and the features are easy to access and use. I also added the matching sound bar which provides quality sound like I've never had before.

Forget OLED. They’re dim and get dimmer with age. The also have an image burn-in problem, a relic of plasma and projection TVs. The Full Array LED picture is bright, stunning, and ultra sharp. If your viewing area is light and bright, this is a total entertainment center. Auto dimmngnwt night option. Be sure to get a good sound bar and subwooer.

I looked at many tvs for months before making the choice to go with the Sony Bravia, so glad that I took the time to research, and decided on the Sony Bravia! Great picture, love the smart features, direct internet access. Very easy setup and easy to customize settings to your preference. Another high quality Sony product, and great price from Best Buy! I’m very happy with this purchase!

Superb picture rivaling recent new releases. Brightness is a bit light but we found using the "Vivid" setting is excellent in all aspects.