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Customer Ratings & Reviews

Your price for this item is $849.99
The comparable value price is $1,199.99

Customer reviews

Rating 4.8 out of 5 stars with 1755 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

Pros mentioned filter

Cons mentioned filter

95%would recommend to a friend

Customers are saying

Customers have good things to say about the 65" Class BRAVIA XR X90L LED 4K UHD Smart Google TV's picture quality, color accuracy, and ease of setup. Many appreciate the excellent value for the price and the impressive refresh rate, resulting in a positive overall experience. However, some users have noted issues with the remote control's design and occasional reliability concerns. A few also mentioned minor drawbacks such as glare and blooming in certain viewing conditions.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 15 Showing 281-300 of 1,755 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV Price / performance

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    100% Satisfied. Wanted a great picture at a not too expensive price. At $950 for 65 in at BB this fit the bill. No, it's not an OLED but picture is great, it's energy cost is comparatively low, and no risk of OLED screen burn in. Wanted to keep all TVs in the house on the great Google Android easy use and fast interface.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for your positive review of the Sony XR65X90L, RalphV. We are delighted to hear that you are 100% satisfied with the picture quality, especially at the $950 price point at BB. The XR65X90L offers excellent picture quality, low energy consumption, and eliminates the risk of OLED screen burn-in. Additionally, the TV supports the great Google Android interface, ensuring ease of use and fast performance, which makes it convenient to keep all your TVs in the house on the same user-friendly system

      Your feedback is greatly appreciated and will help other customers make informed decisions. Enjoy your new television and thanks for choosing us!
      Gus Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Incredible Picture!

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I had originally bought a TCL as a budget TV and returned it 24 hours later. I exchanged it for this Sony and I am loving it. I would highly recommend to anyone looking for a good TV who isnt trying to break the bank. I watched Guardians of the Galaxy and I was blown away by the quality. I watch a lot of sports and this TV handles fast motion extremely well. I am used to a Roku interface and this TV uses Google which is very user friendly as well.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Tyler, we're glad you love your new TV! Thanks for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Just what I wanted.

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    While I've only had it for a few weeks, I am pleased with the quality of the picture and the sound.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SusanH,

      That's wonderful to hear! We're beyond pleased to hear you're already enjoying the Sony BRAVIA X90L. We take pride in delivering exceptional visual and audio experiences, so we're thrilled that the picture quality and sound have impressed you right out of the box.

      Thank you for choosing Sony!

      Regards,
      Dominick Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Satisfied customer

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Just purchased and a great upgrade from our previous TV. Clear picture and we are able to navigate between apps quickly.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Marissa, we're glad you like the picture quality of our product! Thanks for choosing Sony. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Tv satisfied

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Awesome product for tv. We enjoy it very much. I recımmend it everyone who wants to buy a tv.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SebnemK,

      We are delighted that you are enjoying the Sony BRAVIA X90L so much and consider it an excellent choice for a television. We are proud of the features that make this TV stand out, including the Full Array LED backlight for incredible contrast and brightness, and the Cognitive Processor XR which delivers a realistic picture with vibrant colors and deep blacks!

      We truly appreciate you being part of the Sony family and enjoy every moment with your new TV!

      Regards,
      Dominick Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Love this Tv

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Was always a Samsung kinda guy, but I decided to try something new, and boy, oh boy, I don't regret that decision. Love both brands, but Sony was easier to use and easier to set up, not to mention my Ps5 and Xbox Series X. It never looked so crisp and clean. Grand Turismo is a beauty, and Starfield is just eye candy with VRR and more, no regrets.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Lovemyps5, Thanks for sharing your awesome experience. We are glad that you like your new Sony BRAVIA 4K smart Google TV. We always strive to deliver the best picture and sound quality with our TVs. With our BRAVIA X90L, you will see a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. It has Sound positioning tweeters, in additional to the TV speakers, which elevates the sound so what you hear matches the picture you see. It also supports Google TV, which brings your favorite content from across your apps and subscriptions and organizes them just for you. Thank you for your purchase. Enjoy your games! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Sony Bravia LED Smart TV 65"

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    My only reason for not giving this 4 stars is because of the height based on the stand/legs on the TV. It was so low, that with having a sound bar in front of the TV, the remote wouldn't work. The overall interface of the TV works great. The setup was fairly easy and straight forward. Having a smart TV with all the apps already there is very helpful and makes it pretty easy to find what you are looking for. The menu and recently watched/continue watching feature is great as well. Picture quality is phenomenal and you can see from various angles around a room.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Jillian,

      Thanks for sharing your review and experience with the X90L TV. We're glad that you like the Google software, picture quality, and user-friendly functions of the TV. Your feedback about the stand is greatly appreciated. The stand can be install in a soundbar position. This allows you to place a soundbar in front of the TV without issues. Please refer to the "Startup guide" of the TV. Additionally, you can wall-mount the TV if the soundbar position doesn't fit your soundbar. You can also visit our support website for more information.

      See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    10/10 would recommend

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is the first TV I bought after graduating school and I living every second of it!!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DarianS,

      You made the right choice! We're thrilled that you are enjoying this amazing TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Amazing TV

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    you get what you pay for amazing quality overall I will buy it again if you had to

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello MartinR,

      Thank you for choosing Sony!

      We're excited to hear that you’re enjoying the exceptional quality of your XR65X90L TV and that it has become a valued part of your home. Your confidence in choosing it again means a great deal to us, and we sincerely appreciate you sharing your experience.

      Best regards,
      -Fred Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Love it!

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    Posted . Owned for 6 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love our TV! Very good pricing and easy to install as well.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for the fantastic review, ThanhB!

      We are absolutely thrilled to hear that you love your XR65X90L TV! It's rewarding to know that you found the pricing very good and the installation process easy. We design our TVs for both premium performance and user-friendly setup, and your feedback is a wonderful validation of that effort.

      Thank you again for choosing Sony!

      Best regards, Gus, Sony Social Media Team sony-global

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Really good tv

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Easy set up, love that the legs just snap into the bottom. We switched from a TCL for sports viewing and this TV is perfect for that.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi nhdad, Awesome! We're glad to hear you like the ease of setup and you love the ease of setup of the TV leg stand. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    quality TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    great picture and brightness, representative was very helpful

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RandCH,

      We are excited to hear that you are enjoying the great picture and brightness of your X90L TV! We really appreciate your positive feedback on the visual quality. Thank you for being a Sony customer!

      Regards,
      Dominick Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Good deal for the price.

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    Posted . Owned for 8 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    For watching sports there is a huge difference in quality. I never really bought Sony before but you can see a difference in football and baseball. So awesome product.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Lerchcon,

      We're thrilled to hear that you're seeing a huge difference in quality on your BRAVIA XR X90L TV, especially when watching sports like football and baseball. We design our TVs with features like XR Motion Clarity to ensure fast-paced action looks incredibly smooth and clear. We're so glad you chose Sony and are happy with your purchase!

      Thanks for choosing Sony.

      Best regards,
      Eliab sony-global

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Nice TV with great picture

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture is crisp and clear, set up was easy and navigation of our first smart TV was not difficult. We do have quite a bit of light in our TV room on a sunny day and you do get reflection from the windows in the picture but it is not terrible. Otherwise, I have nothing negative to say about the TV

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi NannynursePam,

      You made the right choice! We're glad that you like the picture quality and user-friendly functions of the TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    My Little Sony

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I ordered the Sony as my Samsung was outdated and wouldn’t download apps. The picture on here is great and it works well with DirectTV streaming. The techs hung it on my wall and helped me get it started. Professional and came a few days after I ordered.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for sharing your fantastic review, Janice22!

      We are delighted to hear that you chose the XR-65X90L as an upgrade from your previous TV and that you are enjoying the great picture quality! It is wonderful that the TV is working seamlessly with your DirecTV streaming service.

      We also appreciate you highlighting the excellent service from the retailer's technicians who hung the TV on your wall and assisted with the setup. It is encouraging to know they were professional and prompt, providing a great start to your new viewing experience.

      Thank you again for choosing Sony!

      Best regards, Gus, Sony Social Media Team sony-global

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Sony tv

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    Posted . Owned for 9 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Good quality, good sound brightness and clear screen

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JuderobinsanP, thank you for the five-star review! We're glad to hear you're enjoying the X90L brightness, sound, and clear picture quality. It's great to know the TV is adapting perfectly to your needs. Thank you for choosing Sony. Best regards, -Jenn. Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Top tier performance at a more reasonable price.

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Brightness, color and clarity out of this TV is excellent. Sound is excellent as well. Could not beat the price with the current sale going on. Build quality is great and the number of inputs is excellent. It may not be the newest technology but it absolutely keeps up with the new stuff.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello WayneR, thank you for taking the time to share such a detailed review! We are honored to hear that the X90L's brightness, color, clarity, and sound are exceeding your expectations. It's great to know the build quality and variety of inputs are working well for you too. While it may not be the latest model, we're proud that the X90L still delivers a top-tier experience that holds its own against the newest tech. Thanks for choosing Sony! Sincerely, -Jenn. Sony_US

  • Pros mentioned:
    Picture quality
    Cons mentioned:
    Remote control

    Rated 5 out of 5 stars

    Good picture.

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent picture. The remote is missing some buttons our old one had that made it more useful. But it's a good tv set.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DouglasF,
      Thank you for your feedback! We're thrilled you’re enjoying the excellent picture quality of your Sony BRAVIA XR X90L. We appreciate your thoughts about the remote and will share your input with our team as we strive to improve.
      Thank you for choosing Sony, and enjoy your new TV! -Maria Sony_US

  • Pros mentioned:
    Color

    Rated 4 out of 5 stars

    A great TV for multi formats and gaming!

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Just moved into my first home purchase and upgraded to 4k! This tv has been amazing so far. The only hiccup ive found that it has frozen up completely on me twice ever. This mostly seems to happen if i switch from an input other than the tv itself, such as a ps5 connected via hdmi, to bravia core app that comes with the tv. It may be user error, but still seemed a little odd to me as nothing would unfreeze the screen and id have to unplug the tv in order to reset everything. EARC is a must and i never dont want it again after experiencing it. Audio delay is almost non existent once hou get things working together properly. The tv includes 5 free movies of your choice to own on the bravia core app, and they look great on this display. Ive had no issues getting components to work together. Ps5 to the tv, and earc port to the A/V receiver. The display looks amazing and gets incredibly bright. The built in speakers are some of the best ive heard in a tv and will work with the ps5 3d sound settings. I did opt to use the surround sound home theater though. If youve used a chromecast then youll be right at home with the user interface and its one of the better UI's that ive used on a smart TV. Also plays well with the smart home things with google home. I would highly reccomend this TV if you use your tv for multiple things such as a pc monitor, if you own a ps5 or even other consoles as well (the switch looks great with the tv's upscaling), and also movies obviously are great with all the features of hdr10 and dolby vision, imax experience etc. I would give it 4.5 stars if that was an option and 5 if i didnt experience that freezing issue a couple times.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DianneG, That's amazing! Thank you so much for sharing your experience so far with your X90L Full Array LED 4K Ultra HD Smart Google TV! While we are happy to hear you are pleased with the overall superb picture quality, we're sorry you've been running into occasional freezing of the TV. One of the possible solutions to the issue is by updating the firmware of the TV for optimum performance. Doing so may resolve the issue. Thanks again for choosing Sony! If you need further assistance regarding your concern, feel free to contact us directly at 239-245-6354 or email the below information to socialsupport@am.sony.com.

      Name:
      Best Buy Username:
      Model Number:
      Issue:
      Telephone Number:

      Sony's commitment to customer satisfaction is our top priority. -Jess Sony Social Support Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    The Way Television Was Meant To Be Experienced

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Seriously love this tv! OLED is worth the money. It’s uses a curser for navigating making selections easy. Images are vibrant and intense. If you’re watching a favorite movie for the second or third time this tv will intensify your experience. The color is amazing, beyond impressive. One of my best purchases!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MALM,

      You made the right choice! We're glad that you like the picture quality and user-friendly functions of the TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US