Customer Ratings & Reviews
- Model:
- XR65X90L
- SKU:
- 6544733
Rating by feature
- Picture Quality
Rating 4.9 out of 5 stars
- Sound Quality
Rating 4.6 out of 5 stars
- Brightness
Rating 4.9 out of 5 stars
Customers are saying
Customers regard the 65" Class BRAVIA XR X90L LED 4K UHD Smart Google TV (2023) highly for its excellent picture quality, realistic color, and ease of use. Many find the setup process straightforward and appreciate the overall TV quality, especially considering the reasonable price. Some customers have noted minor drawbacks such as the remote control lacking a number pad, minimal glare, and occasional slight blooming. A few have also mentioned concerns about contrast and occasional lag when opening apps.
This summary was generated by AI based on customer reviews.
- Pros mentioned:Ease of use
Home entertainment
||Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.Great products for the price. The set up was so easy.
I would recommend this to a friendBrand response from SonyListens
Posted .Thank you for sharing your positive experience with the XR-65X90L, RudyM! We are really happy to hear that you find it to be a great product for the price and that the setup was so easy.
We designed our TVs to offer a fantastic balance of quality and value, along with a user-friendly experience from the moment you take it out of the box. Your feedback confirms that we've succeeded in both regards.
Thanks again for choosing Sony!
Best regards,
Gus
Sony Social Media Team
- Pros mentioned:Picture quality
We lover our first 65"er.
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Our first 65" Sony TV is well worth the price. Picture quality is terrific; color is outstanding; user friendly input selection, etc. Happy with our purchase. The Best Buy installer was great.
I would recommend this to a friendBrand response from SonyListens
Posted .Thank you for your wonderful review, ThomasjC!
We are absolutely thrilled to hear that you are happy with your purchase and that your first 65" Sony TV, the XR-65X90L, is well worth the price!
It's incredibly rewarding to know that you find the picture quality terrific and the color outstanding. We designed this TV with the Cognitive Processor XR™ to deliver that exceptionally realistic and vibrant image, and your feedback is a great validation of that effort. We're also glad to hear you find the input selection user-friendly.
Thank you again for choosing Sony for your home entertainment!
Best regards, Gus, Sony Social Media Team
- Pros mentioned:Picture quality
Best TV!
||Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.This is by far the best tv I have EVER purchased! The color is amazing, the sound is amazing, everything about it is amazing. Highly recommend! Sticking with Sony for TVs forever now!
I would recommend this to a friendBrand response from SonyListens
Posted .Hi AdrianF!
Thank you so much for taking the time to share your review of the XR-65X90L TV!
It brings us great satisfaction to hear that this is the best TV you have ever purchased and that the color and sound have completely blown you away.
The XR-65X90L features a Full Array LED panel with XR Contrast Booster for deep blacks and impressive brightness. For that amazing sound, it uses our Acoustic Multi-Audio technology, which features sound-positioning tweeters to ensure the audio perfectly matches the action on the screen, truly putting you in the center of the entertainment.
We appreciate your decision to go with Sony!
Warm regards,
Estefany
- Pros mentioned:Color, Picture quality
BRAVIA XR X90L
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Excellent picture. Both color and motion are on par with sore of the higher end models I researched. Pretty good sound, much better than my 3 year old XBR, but still needs a soundbar to get clear, crisp conversations at low volume. Overall great buy.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi DanielC,
Many thanks for the 5-star rating! Glad to hear you like the excellent picture and sound quality of your X90L TV. We always strive to deliver the best quality with our products. Thanks for choosing Sony! - Kris
- Pros mentioned:Picture qualityCons mentioned:Blooming
Great and affordable
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.I wanted this primarily for gaming and I haven't had any issues. Everything looks great, even comparable to OLED in some situations. Google integration works seamlessly with our current smart home ecosystem. Only "complaint" would be some blooming but I use bias lighting so I never noticed it. Powerhouse of a TV at this price point.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Wyatt, We appreciate your feedback and we are glad to hear that everything looks great with your new Sony BRAVIA smart Google TV. Thank you for your purchase. Enjoy! Vincent
- Pros mentioned:Picture quality
Sony 65
||Posted . Owned for 2 months when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Great TV clear picture. You cant go wrong with a Sony
I would recommend this to a friendBrand response from SonyListens
Posted .Hi LonnieK,
We are thrilled to hear you're enjoying the clear picture quality of your X90L! There really is nothing like the Sony BRAVIA experience.
Thanks for choosing Sony.
Best regards,
Eliab
- Pros mentioned:Picture quality
Fast and fancy
||Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.No problems out of this TV. Had it for over a year now. Great quality in sound and picture. Fast computing power
I would recommend this to a friendBrand response from SonyListens
Posted .Hi JoshuaW,
It’s great to hear that your BRAVIA XR X90L is delivering such high-quality performance and speed after over a year of use! We're thrilled that you're enjoying the picture and sound quality. Thanks for choosing Sony.
Best regards, Eliab
- Pros mentioned:Picture quality
Huge Upgrade!
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.We tried three tv's and this one is a night and day difference between the other budget brands we bought. The picture and sound are great and the settings features are vast. Great TV!
I would recommend this to a friendBrand response from SonyListens
Posted .Hi ElizabethK!
Thanks so much for taking the time to share your feedback on the XR-65X90L. It's wonderful that you are already noticing the superior picture and sound quality, as well as the depth of the available settings.
The X90L is a powerhouse, driven by our Cognitive Processor XR, which works to analyze and enhance the picture to replicate how humans see and hear the real world.
We're genuinely thankful you decided on Sony!
Best regards,
Estefany
Great TV
||Posted . Owned for more than 2 years when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.The TV is great and easy to use. It has a clear picture and connects well to my home theatre for sound. The only detractions for this TV is that the built in speakers don't sound all that good, and I wish there was more control over the picture quality. It's has great picture quality, but I like to be able to adjust every little thing, and it somethings I just can't, even if I can on my other Google TV. Otherwise though, it's excellent.
I would recommend this to a friend- Pros mentioned:Picture quality
My Gaming experience got a whole lot better!
||Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.I love this TV. Its an amazing product! Appart from watching movies, my gaming experience became absolutely amazing. Graphics are a whole lot better from the previous 6 year old Bravía TV model I own. Excellent purchase!
I would recommend this to a friendBrand response from SonyListens
Posted .Hi CarlosT,
Thank you for choosing Sony!
We’re elated to hear that you love the XR65X90L TV and that it has significantly enhanced your movie viewing and gaming experiences. It’s a true pleasure to know the graphics outperform your previous Bravia model. Thank you for sharing your positive feedback on this excellent purchase.
Best regards,
-Fred
- Pros mentioned:Picture qualityCons mentioned:Glare
Good TV for the price.
||Posted . Owned for 11 months when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Excellent TV so far. Amazing picture. Apps were a bit glitchy at first (Jan-mar 2024) but the Google os updates seemed to have fixed freezing /hanging up app issues. Only thing that can use improvement is the glare, reflections, from lighting, windows when the TV brightness is not maxed out. Finally Sound quality is way better than any other TV I’ve owned.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi EddieH,
Thank you for sharing your thoughts! We're glad to hear you're enjoying the amazing picture quality and improved app performance of your Sony BRAVIA XR X90L. It's great to know the sound quality has exceeded your expectations as well.
For addressing glare and reflections, adjusting brightness or experimenting with your TV’s picture settings can enhance your viewing experience. You can explore more customization options with this guide: https://www.sony.com/electronics/support/articles/00190409?utm_source.
Thank you so much for choosing Sony! We hope your TV continues to provide excellent entertainment for years to come! -Maria
- Pros mentioned:Picture quality
Title: Stunning Picture Quality
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.I recently purchased the Sony 65" Class BRAVIA XR X90L, and I couldn’t be happier! The picture quality is absolutely stunning, with deep blacks, vibrant colors, and incredible clarity. The XR processing truly enhances the viewing experience, making everything look lifelike. Motion handling is excellent, perfect for sports and action-packed movies. The built-in speakers are decent, but pairing it with a soundbar takes it to another level. Overall, this TV is a fantastic choice for anyone looking for premium quality at a great price! Highly recommended!
I would recommend this to a friendBrand response from SonyListens
Posted .Hi DynexUser, great! We're glad you like our product! Thanks for choosing Sony. ~Earl
Great picture and color, easy setup
||Posted . Owned for more than 2 years when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Setup was very simple and the picture quality was noticeably better than my previous TV. Colors look natural, blacks are pretty deep, and it gets bright enough even during the day. I mainly use it for streaming and gaming and everything runs smooth with no issues. The built-in apps work well and the remote is straightforward. Only reason I didn’t give 5 stars is the sound is just average, but with a soundbar it’s perfect.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi BB93,
We are thrilled to hear you are enjoying the natural colors and bright picture quality of your BRAVIA XR X90L! It is great to know the streaming and gaming performance have been smooth for you. While we appreciate the feedback on the built-in audio, we are glad to hear your soundbar has helped create the perfect setup.
Thanks for choosing Sony.
Best regards,
Eliab
- Pros mentioned:Picture quality
Satisfied customer
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Tv kept showing green screen without picture with sound at least 4or 5 times in 3 weeks i had to factory reset the tv to correct the problem but when the tv was working the picture and brightness was excellent i returned the tv to the store if you purchase the best buy plus from best buy store they stand behind their products and the give you 60 days instead of 14 days to return to the store the best buy suscription to best buy plus is well worth the small price and with the best buy plus subscription best buy will pick up and deliver your tv exchange for 60 days free of charge a valuble service for an electronics store purchase without this best buy plus sbuscription i would have had to return the tv to the company myself the best buy electronics company is the best place to buy electronics and they also do the manufacturer warranty work " BEST BUY IS THE BEST"
I would recommend this to a friendBrand response from SonyListens
Posted .Hi RichardC, we're glad to hear that you had a great experience with your dealer. We hope you are enjoying your new TV. Thanks for choosing Sony. ~Earl
- Pros mentioned:Picture quality
It’s a family thing.
||Posted . Owned for 3 months when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.I grew up with my father always buying a Sony TV for the family. He always told me they were quality TVs. Well-built and had very few problems. We still have still a Sony TV in my parents’ house as we speak. It is a Bravia bought back in 2004. So, when I had the chance to buy my own TV, it was a no brainer. I wanted a Sony Bravia. I love the look and I can’t wait to keep it for 21 years like my parents.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Run31, thank you so much for your wonderful 5-star review! It's truly heartwarming to hear how Sony has been a part of your family's story for long. Your father clearly had great taste. We're honored that you chose the Sony - Bravia XR65X90L to continue the tradition. We take pride in building products that combine performance, reliability, and timeless design, and your experience is a testament of that legacy. Thank you so much for trusting Sony and we wish you many great moments of entertainment ahead! Regards, -Dominick
- Pros mentioned:Ease of use, Picture quality
Great installation experience and love the Sony!
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Fantastic picture quality, I found it to have easy access to all the apps I needed and I'd like to add that Best Buys' installers were fantastic -- happily walked me through the basics and gave me "the courage'" to explore on my own. Much appreciated!
I would recommend this to a friendBrand response from SonyListens
Posted .Hi KateR,
Amazing! We're glad that you like the picture quality and user-friendly functions of the TV. It's also great that you were assisted professionally. Thank you for choosing Sony!
-Ralph
- Pros mentioned:Picture quality
Service
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Excellent picture and quality for the price, customer service was knowledgeable and helpful
I would recommend this to a friendBrand response from SonyListens
Posted .Hi ScottL,
We are pleased to hear that you are enjoying the excellent picture quality and value of your new X90L! It is also great to know that you had a positive experience with the customer service team during your purchase. Thanks for choosing Sony.
Best regards, Eliab
- Pros mentioned:Ease of use, Picture quality
Love this Tv
||Posted . Owned for 2 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Was always a Samsung kinda guy, but I decided to try something new, and boy, oh boy, I don't regret that decision. Love both brands, but Sony was easier to use and easier to set up, not to mention my Ps5 and Xbox Series X. It never looked so crisp and clean. Grand Turismo is a beauty, and Starfield is just eye candy with VRR and more, no regrets.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Lovemyps5, Thanks for sharing your awesome experience. We are glad that you like your new Sony BRAVIA 4K smart Google TV. We always strive to deliver the best picture and sound quality with our TVs. With our BRAVIA X90L, you will see a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. It has Sound positioning tweeters, in additional to the TV speakers, which elevates the sound so what you hear matches the picture you see. It also supports Google TV, which brings your favorite content from across your apps and subscriptions and organizes them just for you. Thank you for your purchase. Enjoy your games! Vincent
- Pros mentioned:Picture quality
Sony Bravia LED Smart TV 65"
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.My only reason for not giving this 4 stars is because of the height based on the stand/legs on the TV. It was so low, that with having a sound bar in front of the TV, the remote wouldn't work. The overall interface of the TV works great. The setup was fairly easy and straight forward. Having a smart TV with all the apps already there is very helpful and makes it pretty easy to find what you are looking for. The menu and recently watched/continue watching feature is great as well. Picture quality is phenomenal and you can see from various angles around a room.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Jillian,
Thanks for sharing your review and experience with the X90L TV. We're glad that you like the Google software, picture quality, and user-friendly functions of the TV. Your feedback about the stand is greatly appreciated. The stand can be install in a soundbar position. This allows you to place a soundbar in front of the TV without issues. Please refer to the "Startup guide" of the TV. Additionally, you can wall-mount the TV if the soundbar position doesn't fit your soundbar. You can also visit our support website for more information.
See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!
-Ralph
- Pros mentioned:Picture quality
Very satisfied
||Posted . Owned for 8 months when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Great image.... we enjoyed the the movies and the shows
I would recommend this to a friendBrand response from SonyListens
Posted .Hi SamiraD!
It is fantastic to know that you are having such a great time watching movies and shows on your XR-65X90L. We love hearing that the picture quality is making your favorite content come to life!
We appreciate your decision to go with Sony!
Best regards,
Estefany
