Customer Ratings & Reviews
- Model:
- XR65X90L
- SKU:
- 6544733
Rating by feature
- Picture Quality
Rating 4.9 out of 5 stars
- Sound Quality
Rating 4.6 out of 5 stars
- Brightness
Rating 4.9 out of 5 stars
Customers are saying
Customers love the excellent picture quality, realistic color, and ease of setup. Many also find it to be a good TV at a reasonable price. However, some customers have noted that the remote control lacks a number pad, and there are occasional mentions of slight blooming or contrast issues.
This summary was generated by AI based on customer reviews.
- Pros mentioned:Color
A great TV for multi formats and gaming!
||Posted . Owned for 2 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Just moved into my first home purchase and upgraded to 4k! This tv has been amazing so far. The only hiccup ive found that it has frozen up completely on me twice ever. This mostly seems to happen if i switch from an input other than the tv itself, such as a ps5 connected via hdmi, to bravia core app that comes with the tv. It may be user error, but still seemed a little odd to me as nothing would unfreeze the screen and id have to unplug the tv in order to reset everything. EARC is a must and i never dont want it again after experiencing it. Audio delay is almost non existent once hou get things working together properly. The tv includes 5 free movies of your choice to own on the bravia core app, and they look great on this display. Ive had no issues getting components to work together. Ps5 to the tv, and earc port to the A/V receiver. The display looks amazing and gets incredibly bright. The built in speakers are some of the best ive heard in a tv and will work with the ps5 3d sound settings. I did opt to use the surround sound home theater though. If youve used a chromecast then youll be right at home with the user interface and its one of the better UI's that ive used on a smart TV. Also plays well with the smart home things with google home. I would highly reccomend this TV if you use your tv for multiple things such as a pc monitor, if you own a ps5 or even other consoles as well (the switch looks great with the tv's upscaling), and also movies obviously are great with all the features of hdr10 and dolby vision, imax experience etc. I would give it 4.5 stars if that was an option and 5 if i didnt experience that freezing issue a couple times.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi DianneG, That's amazing! Thank you so much for sharing your experience so far with your X90L Full Array LED 4K Ultra HD Smart Google TV! While we are happy to hear you are pleased with the overall superb picture quality, we're sorry you've been running into occasional freezing of the TV. One of the possible solutions to the issue is by updating the firmware of the TV for optimum performance. Doing so may resolve the issue. Thanks again for choosing Sony! If you need further assistance regarding your concern, feel free to contact us directly at 239-245-6354 or email the below information to socialsupport@am.sony.com.
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Best Buy Username:
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Sony's commitment to customer satisfaction is our top priority. -Jess Sony Social Support
- Pros mentioned:Color, Picture quality
The Way Television Was Meant To Be Experienced
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Seriously love this tv! OLED is worth the money. It’s uses a curser for navigating making selections easy. Images are vibrant and intense. If you’re watching a favorite movie for the second or third time this tv will intensify your experience. The color is amazing, beyond impressive. One of my best purchases!
I would recommend this to a friendBrand response from SonyListens
Posted .Hi MALM,
You made the right choice! We're glad that you like the picture quality and user-friendly functions of the TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!
-Ralph
- Pros mentioned:Picture quality
My Little Sony
||Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.I ordered the Sony as my Samsung was outdated and wouldn’t download apps. The picture on here is great and it works well with DirectTV streaming. The techs hung it on my wall and helped me get it started. Professional and came a few days after I ordered.
I would recommend this to a friendBrand response from SonyListens
Posted .Thank you for sharing your fantastic review, Janice22!
We are delighted to hear that you chose the XR-65X90L as an upgrade from your previous TV and that you are enjoying the great picture quality! It is wonderful that the TV is working seamlessly with your DirecTV streaming service.
We also appreciate you highlighting the excellent service from the retailer's technicians who hung the TV on your wall and assisted with the setup. It is encouraging to know they were professional and prompt, providing a great start to your new viewing experience.
Thank you again for choosing Sony!
Best regards, Gus, Sony Social Media Team
- Pros mentioned:Picture quality
10/10 would recommend
Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.This is the first TV I bought after graduating school and I living every second of it!!!
I would recommend this to a friendBrand response from SonyListens
Posted .Hi DarianS,
You made the right choice! We're thrilled that you are enjoying this amazing TV. Thank you for choosing Sony!
-Ralph
- Pros mentioned:Picture quality
Can't go wrong!
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.This is a fantastic TV at a reasonable price point. I love the Google TV interface - just sign in with your Google account, and the homescreen provides helpful recommendations, allows you to pick up anything where you left off smoothly, and is just enjoyable to use. Picture quality leaves nothing to be desired. Can't go wrong with this TV.
I would recommend this to a friendBrand response from SonyListens
Posted .Thank you for your fantastic review, CameronF!
We are so pleased to hear that you love your XR65X90L TV and that you feel it's a great value. It's truly rewarding to know that you are enjoying the Google TV interface, and that the helpful recommendations and seamless "continue watching" feature are making your experience so enjoyable. We designed the interface to be user-friendly and intuitive, so it's great to know we've succeeded.
It's also wonderful to hear that the picture quality is everything you hoped for. We designed this TV with features like the Cognitive Processor XR™ to deliver a picture that feels incredibly real and immersive, and your feedback is a great validation of that effort.
Thank you again for your strong recommendation and for choosing Sony.
Best regards, Gus, Sony Social Media Team
- Pros mentioned:Picture quality
Openbox - Excellent and still perfect
||Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.Purchased this unit (03/2025) after reading many reviews that this model has held up it's own since its release. Even though I purchased through open box, it has not had any issues so far. Colors and picture look amazing and paired well with my sony surround sound setup. Movie nights are wonderful with this tv
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Alex,
We are thrilled to hear you're enjoying the amazing picture quality and wonderful movie nights with your BRAVIA XR X90L, especially how well it integrates with your Sony sound system! Thanks for choosing Sony.
Best regards,
Eliab
- Pros mentioned:Picture quality
Television
||Posted . Owned for 8 months when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.I love my tv it’s great size and picture and easy to install
I would recommend this to a friendBrand response from SonyListens
Posted .Hi EmineE,
We are beyond pleased to hear how much you are loving your BRAVIA X90L! We always aim to make the setup process as smooth as possible, so it is wonderful to know that the installation was easy and that you are now fully enjoying the impressive size and stunning picture quality.
Thank you for making Sony the star of your home entertainment!
Regards,
Dominick
- Pros mentioned:Picture quality
Exceptional tv
||Posted . Owned for 1.5 years when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Thankful an employee decided to stop and go over the differences in resolution and explain the actual difference in prices. Beautiful colors and lighting for movies and games(ps5)
I would recommend this to a friendBrand response from SonyListens
Posted .Hello AaronO,
Thank you for choosing Sony!
We're elated to hear that our employee could provide helpful guidance on resolution differences and pricing, making your experience smoother. It’s fantastic to know your XR65X90L TV delivers beautiful colors and lighting, enhancing both movies and PS5 gaming. Your thoughtful words inspire us to continue offering attentive service and quality products.
Best regards,
-Fred
- Pros mentioned:Picture quality
Bought for built in sound = simplicity
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.TV has a beautiful picture, the streaming apps are robust and do not flake out, crash like apps on my old LG TV. I bought this for the built in sound. I don't need a sound bar, and did not want the extra device, remote and clutter. The sound is even/level across all streaming apps on the TV, which we did NOT get on several previous sound bars. where the sound would vary greatly. No, it does not give theater sound, but is great for all the streaming apps and live TV. Very happy with this purchase.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi GaryF, thanks for sharing your fantastic review on the Sony - 65" Class BRAVIA XR X90L! We are thrilled to hear you're enjoying the excellent picture quality and the well-balanced sound of this TV. With Acoustic Multi-Audio, support for Dolby Atmos, and sound positioning tweeters, this set produces wider and elevated sound that matches the picture you see. We really thank you for choosing Sony, and enjoy your viewing experience! Regards, -Dominick
- Pros mentioned:Picture quality
Title: Stunning Picture Quality
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.I recently purchased the Sony 65" Class BRAVIA XR X90L, and I couldn’t be happier! The picture quality is absolutely stunning, with deep blacks, vibrant colors, and incredible clarity. The XR processing truly enhances the viewing experience, making everything look lifelike. Motion handling is excellent, perfect for sports and action-packed movies. The built-in speakers are decent, but pairing it with a soundbar takes it to another level. Overall, this TV is a fantastic choice for anyone looking for premium quality at a great price! Highly recommended!
I would recommend this to a friendBrand response from SonyListens
Posted .Hi DynexUser, great! We're glad you like our product! Thanks for choosing Sony. ~Earl
- Pros mentioned:ColorCons mentioned:Blooming
Sony x90l
||Posted . Owned for 1 week when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Was in the market to replace my Hisense u8h and the 65 inch Sony x90l checked all of the boxes. The upscaling, color and clarity are phenomenal. There is some blooming but it is minimal especially when viewing head on. Looking forward to purchasing the 85 inch for my home theater.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Vipersmash,
You made the right choice with the Sony X90L! We're glad that you like the picture quality of the TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!
-Ralph
- Pros mentioned:Picture quality, Price
BRAVIA
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.This is an excellent LED TV at a substantially lower price point than most OLEDS. It has high peak brightness that combats glare well, and provides an exceptionally clear picture consistently. It has minimal input lag, making it a top choice for gaming
I would recommend this to a friendBrand response from SonyListens
Posted .Hi JeremyS,
Awesome! We're glad to hear that we were able to give you a good match for your viewing and gaming needs. Your satisfaction with the brightness, exceptional picture quality, features, and performance of your X90L TV are greatly appreciated. Thanks for choosing Sony! - Kris
- Pros mentioned:Picture quality
Sony- 65" Class BRAVIA XR X90L LED 4K UHD Smart TV
||Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.The picture is amazing. Never chugs while streaming, and when playing on my PS5 the frame rate and picture quality is great. For being an older model you can't beat the quality or the price.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi JacobB!
It brings us great joy to hear that your XR-65X90L is delivering such a smooth experience, whether you're binging your favorite shows or gaming on your PS5.
Thanks for choosing Sony!
Best regards,
Estefany
- Pros mentioned:Picture quality
Sony Fan
||Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.I'm really enjoying this tv. I've always been a Sony fan and I know the audio visual world is insane with quality just dreamed of not long ago...but these old eyes are happy with a great tv and in my budget!
I would recommend this to a friendBrand response from SonyListens
Posted .Thank you for the wonderful review, RobertM!
We are so glad to hear that you’re a long-time Sony fan and that the X90L is making those "old eyes" happy! It’s true that the audio-visual world has evolved incredibly fast, but we designed this model to ensure that premium features—like the lifelike clarity of our Cognitive Processor XR—stay accessible and easy to enjoy.
Welcome back to the Sony family, and thank you for choosing us!
Best regards, Gus, Sony Social Media Team
- Pros mentioned:Picture quality
Great TV
||Posted . Owned for 2 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Great tv. Beautiful picture. No concerns. Easy to install on the stands.
I would recommend this to a friendBrand response from SonyListens
Posted .Thank you for the fantastic review, MilesM!
We are so glad to hear that you are enjoying the beautiful picture quality of your XR65X90L. It’s great to know that the setup was a breeze and that the TV is meeting all your expectations. We appreciate you choosing Sony for your home entertainment!
Best regards, Gus, Sony Social Media Team
- Pros mentioned:Picture quality
Satisfied customer
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Tv kept showing green screen without picture with sound at least 4or 5 times in 3 weeks i had to factory reset the tv to correct the problem but when the tv was working the picture and brightness was excellent i returned the tv to the store if you purchase the best buy plus from best buy store they stand behind their products and the give you 60 days instead of 14 days to return to the store the best buy suscription to best buy plus is well worth the small price and with the best buy plus subscription best buy will pick up and deliver your tv exchange for 60 days free of charge a valuble service for an electronics store purchase without this best buy plus sbuscription i would have had to return the tv to the company myself the best buy electronics company is the best place to buy electronics and they also do the manufacturer warranty work " BEST BUY IS THE BEST"
I would recommend this to a friendBrand response from SonyListens
Posted .Hi RichardC, we're glad to hear that you had a great experience with your dealer. We hope you are enjoying your new TV. Thanks for choosing Sony. ~Earl
- Pros mentioned:Picture quality
Great TV!
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.This is the second Sony Bravia TV I've had here, loved the first one, and love this second one even more! The pircture is even better and brighter than I expected, and the features are easy to access and use. I also added the matching sound bar which provides quality sound like I've never had before.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi HowardH,
We are absolutely thrilled to hear that you love your new 65" BRAVIA XR X90L TV and that it's hitting the mark for you in picture quality and brightness! It’s fantastic to know the combination of the Cognitive Processor XR and the matching Sony sound bar is delivering an incredible, immersive entertainment experience. Your continued loyalty and enthusiastic feedback are highly valued by the entire Sony team.
Thanks for choosing Sony. Best regards, Eliab
- Pros mentioned:Picture quality
Great bright clear picture
||Posted . Owned for 1 week when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.The full array is really nice to project a beautiful bright, but also clear picture. So happy with this tv purchase! You can never go wrong with a Sony product! Highly recommend!
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Ron!
Thank you so much for the wonderful feedback and for recommending us!
It brings us great joy to hear that you are so happy with your XR-65X90L.
We truly appreciate your loyalty to the Sony family!
Best regards,
Estefany
New tv very happy!!!!
||Posted . Owned for 2 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Very pleased thus far. My last was so old. Like playing with all aspects. So tired of having to pay more and more for the apps.setup was great fast and informative, that 7-7 possible wait is stupid.person doing work very goodddddddd . Hope yours is just as good. Got a Sony always use there products for all tech stuff.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi JamesY,
Thank you so much for this amazing 5-star review and for being a loyal Sony customer!
We're thrilled to hear that you're so pleased with your new BRAVIA X90L and that it's a great upgrade from your old TV. It's fantastic to know you're enjoying exploring all its aspects and that the setup was fast and informative.
Thank you again for choosing Sony for all your tech needs. We hope you continue to love your new TV!
Regards,
Dominick
- Pros mentioned:Picture quality
Great picture, great sound, great purchase!
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.This tv is awesome!! I bought it originally for the picture quality, but I’ve been loving the sound quality!! It’s very clear dialogue and volumes are great. The picture quality is crisp and bright, does pretty well in a bright room with minimal glare. Dark room the color really stands out. Great tv!! Look forward to buying more Sony products to build on my setup.
I would recommend this to a friendBrand response from SonyListens
Posted .Hello TaylorJ,
Thank you so much for this fantastic review of your BRAVIA X90L!
We're thrilled to hear how much you're loving the picture quality with its crispness, brightness, and impressive performance in both bright and dark room environments, showcasing those vibrant colors. We're especially delighted that the sound quality has been such a pleasant surprise, with clear dialogue and great volume levels.
We're incredibly excited to hear you're looking forward to building your setup with more Sony products. We appreciate your support and hope your BRAVIA X90L continues to bring you incredible entertainment!
Thanks for choosing Sony!
Sincerely,
Jenn.