Customer Ratings & Reviews
- Model:
- XR65X90L
- SKU:
- 6544733
Rating by feature
- Picture Quality
Rating 4.9 out of 5 stars
- Sound Quality
Rating 4.6 out of 5 stars
- Brightness
Rating 4.9 out of 5 stars
Customers are saying
Customers regard the 65" Class BRAVIA XR X90L LED 4K UHD Smart Google TV (2023) highly for its excellent picture quality, realistic color, and ease of use. Many find the setup process straightforward and appreciate the overall TV quality, especially considering the reasonable price. Some customers have noted minor drawbacks such as the remote control lacking a number pad, minimal glare, and occasional slight blooming. A few have also mentioned concerns about contrast and occasional lag when opening apps.
This summary was generated by AI based on customer reviews.
- Pros mentioned:Picture quality
We lover our first 65"er.
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Our first 65" Sony TV is well worth the price. Picture quality is terrific; color is outstanding; user friendly input selection, etc. Happy with our purchase. The Best Buy installer was great.
I would recommend this to a friendBrand response from SonyListens
Posted .Thank you for your wonderful review, ThomasjC!
We are absolutely thrilled to hear that you are happy with your purchase and that your first 65" Sony TV, the XR-65X90L, is well worth the price!
It's incredibly rewarding to know that you find the picture quality terrific and the color outstanding. We designed this TV with the Cognitive Processor XR™ to deliver that exceptionally realistic and vibrant image, and your feedback is a great validation of that effort. We're also glad to hear you find the input selection user-friendly.
Thank you again for choosing Sony for your home entertainment!
Best regards, Gus, Sony Social Media Team
- Pros mentioned:Picture quality
Best TV!
||Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.This is by far the best tv I have EVER purchased! The color is amazing, the sound is amazing, everything about it is amazing. Highly recommend! Sticking with Sony for TVs forever now!
I would recommend this to a friendBrand response from SonyListens
Posted .Hi AdrianF!
Thank you so much for taking the time to share your review of the XR-65X90L TV!
It brings us great satisfaction to hear that this is the best TV you have ever purchased and that the color and sound have completely blown you away.
The XR-65X90L features a Full Array LED panel with XR Contrast Booster for deep blacks and impressive brightness. For that amazing sound, it uses our Acoustic Multi-Audio technology, which features sound-positioning tweeters to ensure the audio perfectly matches the action on the screen, truly putting you in the center of the entertainment.
We appreciate your decision to go with Sony!
Warm regards,
Estefany
- Pros mentioned:Picture quality
Great TV
||Posted . Owned for 10 months when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Great quality and sound. This TV enhances every show and movie. TV speed is quick and apps load quick as well.
I would recommend this to a friendBrand response from SonyListens
Posted .Hello Diego,
Thank you for choosing Sony!
We’re excited to hear that the XR65X90L TV delivers great quality and sound, enhancing your viewing experience for every show and movie. It’s wonderful to know that the fast performance and quick app loading add to your enjoyment.
Best regards,
-Fred
- Pros mentioned:Picture quality
My Gaming experience got a whole lot better!
||Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.I love this TV. Its an amazing product! Appart from watching movies, my gaming experience became absolutely amazing. Graphics are a whole lot better from the previous 6 year old Bravía TV model I own. Excellent purchase!
I would recommend this to a friendBrand response from SonyListens
Posted .Hi CarlosT,
Thank you for choosing Sony!
We’re elated to hear that you love the XR65X90L TV and that it has significantly enhanced your movie viewing and gaming experiences. It’s a true pleasure to know the graphics outperform your previous Bravia model. Thank you for sharing your positive feedback on this excellent purchase.
Best regards,
-Fred
- Pros mentioned:Picture quality
Huge Upgrade!
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.We tried three tv's and this one is a night and day difference between the other budget brands we bought. The picture and sound are great and the settings features are vast. Great TV!
I would recommend this to a friendBrand response from SonyListens
Posted .Hi ElizabethK!
Thanks so much for taking the time to share your feedback on the XR-65X90L. It's wonderful that you are already noticing the superior picture and sound quality, as well as the depth of the available settings.
The X90L is a powerhouse, driven by our Cognitive Processor XR, which works to analyze and enhance the picture to replicate how humans see and hear the real world.
We're genuinely thankful you decided on Sony!
Best regards,
Estefany
- Pros mentioned:Ease of use, Picture quality
Love this Tv
||Posted . Owned for 2 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Was always a Samsung kinda guy, but I decided to try something new, and boy, oh boy, I don't regret that decision. Love both brands, but Sony was easier to use and easier to set up, not to mention my Ps5 and Xbox Series X. It never looked so crisp and clean. Grand Turismo is a beauty, and Starfield is just eye candy with VRR and more, no regrets.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Lovemyps5, Thanks for sharing your awesome experience. We are glad that you like your new Sony BRAVIA 4K smart Google TV. We always strive to deliver the best picture and sound quality with our TVs. With our BRAVIA X90L, you will see a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. It has Sound positioning tweeters, in additional to the TV speakers, which elevates the sound so what you hear matches the picture you see. It also supports Google TV, which brings your favorite content from across your apps and subscriptions and organizes them just for you. Thank you for your purchase. Enjoy your games! Vincent
- Pros mentioned:Ease of use, Picture quality
Great installation experience and love the Sony!
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Fantastic picture quality, I found it to have easy access to all the apps I needed and I'd like to add that Best Buys' installers were fantastic -- happily walked me through the basics and gave me "the courage'" to explore on my own. Much appreciated!
I would recommend this to a friendBrand response from SonyListens
Posted .Hi KateR,
Amazing! We're glad that you like the picture quality and user-friendly functions of the TV. It's also great that you were assisted professionally. Thank you for choosing Sony!
-Ralph
- Pros mentioned:Picture quality, Setup
Sony Bravia LED Smart TV 65"
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.My only reason for not giving this 4 stars is because of the height based on the stand/legs on the TV. It was so low, that with having a sound bar in front of the TV, the remote wouldn't work. The overall interface of the TV works great. The setup was fairly easy and straight forward. Having a smart TV with all the apps already there is very helpful and makes it pretty easy to find what you are looking for. The menu and recently watched/continue watching feature is great as well. Picture quality is phenomenal and you can see from various angles around a room.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Jillian,
Thanks for sharing your review and experience with the X90L TV. We're glad that you like the Google software, picture quality, and user-friendly functions of the TV. Your feedback about the stand is greatly appreciated. The stand can be install in a soundbar position. This allows you to place a soundbar in front of the TV without issues. Please refer to the "Startup guide" of the TV. Additionally, you can wall-mount the TV if the soundbar position doesn't fit your soundbar. You can also visit our support website for more information.
See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!
-Ralph
- Pros mentioned:Picture quality
It’s a family thing.
||Posted . Owned for 3 months when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.I grew up with my father always buying a Sony TV for the family. He always told me they were quality TVs. Well-built and had very few problems. We still have still a Sony TV in my parents’ house as we speak. It is a Bravia bought back in 2004. So, when I had the chance to buy my own TV, it was a no brainer. I wanted a Sony Bravia. I love the look and I can’t wait to keep it for 21 years like my parents.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Run31, thank you so much for your wonderful 5-star review! It's truly heartwarming to hear how Sony has been a part of your family's story for long. Your father clearly had great taste. We're honored that you chose the Sony - Bravia XR65X90L to continue the tradition. We take pride in building products that combine performance, reliability, and timeless design, and your experience is a testament of that legacy. Thank you so much for trusting Sony and we wish you many great moments of entertainment ahead! Regards, -Dominick
- Pros mentioned:Picture quality
Fast and fancy
||Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.No problems out of this TV. Had it for over a year now. Great quality in sound and picture. Fast computing power
I would recommend this to a friendBrand response from SonyListens
Posted .Hi JoshuaW,
It’s great to hear that your BRAVIA XR X90L is delivering such high-quality performance and speed after over a year of use! We're thrilled that you're enjoying the picture and sound quality. Thanks for choosing Sony.
Best regards, Eliab
- Pros mentioned:Picture quality
10/10 would recommend
Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.This is the first TV I bought after graduating school and I living every second of it!!!
I would recommend this to a friendBrand response from SonyListens
Posted .Hi DarianS,
You made the right choice! We're thrilled that you are enjoying this amazing TV. Thank you for choosing Sony!
-Ralph
- Pros mentioned:Picture quality, Setup
Nice TV with great picture
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Picture is crisp and clear, set up was easy and navigation of our first smart TV was not difficult. We do have quite a bit of light in our TV room on a sunny day and you do get reflection from the windows in the picture but it is not terrible. Otherwise, I have nothing negative to say about the TV
I would recommend this to a friendBrand response from SonyListens
Posted .Hi NannynursePam,
You made the right choice! We're glad that you like the picture quality and user-friendly functions of the TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!
-Ralph
- Pros mentioned:Picture quality
Sony 65
||Posted . Owned for 2 months when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Great TV clear picture. You cant go wrong with a Sony
I would recommend this to a friendBrand response from SonyListens
Posted .Hi LonnieK,
We are thrilled to hear you're enjoying the clear picture quality of your X90L! There really is nothing like the Sony BRAVIA experience.
Thanks for choosing Sony.
Best regards,
Eliab
- Pros mentioned:Picture quality
Would recommend
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Really happy with it so far. This is my first Sony tv and am very happy with the customization it offers as well as not being hit with adds in the Home Screen as soon as I’m trying to watch something. Performs well for gaming on Xbox series x. Sound is good but would think about getting a sound bar if there’s a lot of open space where you plan on having it. Picture quality is really great in my eyes and design is sleek. Set up is pretty straightforward. Only con I have is if you plan on watching shows or movies with subtitles often there is noticeable light from that bleeding into darker areas of the screen but otherwise very happy with my purchase.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Sunny, we're glad you are enjoying our newest product! See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA™, gives the TV an extremely slim, sophisticated look. Thanks for choosing SONY. ~Earl
- Pros mentioned:Color
A great TV for multi formats and gaming!
||Posted . Owned for 2 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Just moved into my first home purchase and upgraded to 4k! This tv has been amazing so far. The only hiccup ive found that it has frozen up completely on me twice ever. This mostly seems to happen if i switch from an input other than the tv itself, such as a ps5 connected via hdmi, to bravia core app that comes with the tv. It may be user error, but still seemed a little odd to me as nothing would unfreeze the screen and id have to unplug the tv in order to reset everything. EARC is a must and i never dont want it again after experiencing it. Audio delay is almost non existent once hou get things working together properly. The tv includes 5 free movies of your choice to own on the bravia core app, and they look great on this display. Ive had no issues getting components to work together. Ps5 to the tv, and earc port to the A/V receiver. The display looks amazing and gets incredibly bright. The built in speakers are some of the best ive heard in a tv and will work with the ps5 3d sound settings. I did opt to use the surround sound home theater though. If youve used a chromecast then youll be right at home with the user interface and its one of the better UI's that ive used on a smart TV. Also plays well with the smart home things with google home. I would highly reccomend this TV if you use your tv for multiple things such as a pc monitor, if you own a ps5 or even other consoles as well (the switch looks great with the tv's upscaling), and also movies obviously are great with all the features of hdr10 and dolby vision, imax experience etc. I would give it 4.5 stars if that was an option and 5 if i didnt experience that freezing issue a couple times.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi DianneG, That's amazing! Thank you so much for sharing your experience so far with your X90L Full Array LED 4K Ultra HD Smart Google TV! While we are happy to hear you are pleased with the overall superb picture quality, we're sorry you've been running into occasional freezing of the TV. One of the possible solutions to the issue is by updating the firmware of the TV for optimum performance. Doing so may resolve the issue. Thanks again for choosing Sony! If you need further assistance regarding your concern, feel free to contact us directly at 239-245-6354 or email the below information to socialsupport@am.sony.com.
Name:
Best Buy Username:
Model Number:
Issue:
Telephone Number:
Sony's commitment to customer satisfaction is our top priority. -Jess Sony Social Support
- Pros mentioned:Color, Picture quality
The Way Television Was Meant To Be Experienced
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Seriously love this tv! OLED is worth the money. It’s uses a curser for navigating making selections easy. Images are vibrant and intense. If you’re watching a favorite movie for the second or third time this tv will intensify your experience. The color is amazing, beyond impressive. One of my best purchases!
I would recommend this to a friendBrand response from SonyListens
Posted .Hi MALM,
You made the right choice! We're glad that you like the picture quality and user-friendly functions of the TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!
-Ralph
- Pros mentioned:Picture quality
More than expecting
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.This Sony is everything I'd hoped it would be. I've been holding off on getting a new TV for a long time when this one came on sale and as an open box, I jumped on it I'm so glad I did. The colors are amazing and the picture crystal clear. The remote is a bit basic, but it does the job. As long as it's reliable (my Panasonic this is replacing is 15 years old and still doing OK), I will be happy to recommend this to others.
I would recommend this to a friendBrand response from SonyListens
Posted .Hello JKMA,
Thank you for sharing your experience with the Sony XR65X90L! We're thrilled to hear that the TV has met your expectations and that you're enjoying the vibrant colors and crystal-clear picture quality. It's designed to be straightforward and user-friendly, ensuring easy navigation for all users. We're confident that the XR65X90L will continue to deliver outstanding performance and reliability for years to come.
Thank you for choosing Sony!
Best regards,
-Fred
- Pros mentioned:Color, Picture quality
SONY BRAVIA
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.An amazing buy we love the picture and the color is amazing. We upgraded from a 55 inch to a 65 inch SONY. We are very happy with our purchase
I would recommend this to a friendBrand response from SonyListens
Posted .Hi FrankA,
Thank you for sharing your experience! We’re thrilled to hear that you’re loving the amazing picture and color of your Sony BRAVIA XR X90L. Upgrading to a 65-inch sounds like a fantastic choice, and we’re glad it’s made you happy. Thank you for choosing Sony! Enjoy your upgrade! -Maria
- Pros mentioned:Picture quality, Price
BRAVIA
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.This is an excellent LED TV at a substantially lower price point than most OLEDS. It has high peak brightness that combats glare well, and provides an exceptionally clear picture consistently. It has minimal input lag, making it a top choice for gaming
I would recommend this to a friendBrand response from SonyListens
Posted .Hi JeremyS,
Awesome! We're glad to hear that we were able to give you a good match for your viewing and gaming needs. Your satisfaction with the brightness, exceptional picture quality, features, and performance of your X90L TV are greatly appreciated. Thanks for choosing Sony! - Kris
- Pros mentioned:ColorCons mentioned:Blooming
Sony x90l
||Posted . Owned for 1 week when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Was in the market to replace my Hisense u8h and the 65 inch Sony x90l checked all of the boxes. The upscaling, color and clarity are phenomenal. There is some blooming but it is minimal especially when viewing head on. Looking forward to purchasing the 85 inch for my home theater.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Vipersmash,
You made the right choice with the Sony X90L! We're glad that you like the picture quality of the TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!
-Ralph