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Customer Ratings & Reviews

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Customer reviews

Rating 4.8 out of 5 stars with 1894 reviews

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Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

Pros mentioned filter

Cons mentioned filter

95%would recommend to a friend

Customers are saying

Customers love the excellent picture quality, realistic color, and ease of setup. Many also find it to be a good TV at a reasonable price. However, some customers have noted that the remote control lacks a number pad, and there are occasional mentions of slight blooming or contrast issues.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 17 Showing 321-340 of 1,894 reviews
  • Pros mentioned:
    Picture quality
    Cons mentioned:
    Glare

    Rated 5 out of 5 stars

    Great tv, good price point

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv for the price. Picture is clear, bright, and has some good features. Obviously not the top of the line tv but it works great for my bright room. Glare could be better but overall I’d buy this tv again

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DustinF,

      You made the right choice! We're glad that you are enjoying the picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    The best of the Mid Tiered TV's

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The best picture quality and brightness you are going to get in the mid tier price point. If you prefer Google TV over fire stick this TV is perfect as the interface is great and eliminates the need for a Chromecast addon. Overall very pleased with the purchase

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Mike,

      Amazing! We're glad that you like the picture quality, Google software, and Chromecast built-in of the TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony Bravia 65"

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Extremely nice picture. Easy to set up. Sony provided written documentation as well as online help. The speakers are great. I no longer need my sound bar. Many features yet to explore. I'm happy with the purchase. Worth it.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Awesome, DanT! Thank you for taking the time to write such a wonderful review of your experience with your X90L Sony Full Array LED 4K TV! We are extremely pleased to hear you appreciate everything about this TV, especially the exceptional 4K HDR picture and sound quality. Good to know your investment is worth it and you find it easy to setup. Get the most out of your TV through the Help Guide or BRAVIA usage tips page and easily find functions that is available on your TV. In no time, you’ll be able to configure how to install apps, configure Wi-Fi, Cast, AirPlay, Adjust Picture Mode and many more. For more details, please visit the link below.

      https://www.sony.com/electronics/support/articles/00291490

      Thank your for the 5-star rating and for choosing Sony!
      -Jess Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Great bedroom tv for a bright room

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Was looking for a 65” tv for a bright toom and thr Sony doesnt disappoint. Picture quality is great and art TV features and apps easy to use. I have Lg Oleds in my main rooms and still satisfied with the picture quality and ease of use of this TV.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi John,

      You made the right choice with the Sony X90L! We're thrilled that you are enjoying the picture quality and user-friendly functions of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 4 out of 5 stars

    Sony tv

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Tv is bright an has good color. Vary surprised by this product.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello JakeW,

      Thank you for choosing Sony!

      We’re excited to hear that your XR65X90L TV delivers bright visuals and vibrant colors. It’s wonderful to know the product has pleasantly surprised you, and we appreciate you sharing your experience with us.

      Best regards,
      -Fred Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    65 Inch Sony Bravia

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Our new Sony Bravia is fantastic, the colors are bright and the picture is really clear. We watch a lot of sports and it seems like we're almost on the field (or ice). We had a smaller Bravia for almost 12 years, and our new Sony doesn't dissapoint

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Gordie9,

      You made the right choice upgrading to the Sony X90L! We're glad that you are enjoying the picture quality of the TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Good picture, value, and checked all my requiremen

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Easy to unbox and setup. Product feels solid. Picture is what I expected, but wish it were better regarding window and light reflections. I do think you need a soundbar which I have. Really improves sound quality. Purchased on sale price which helped on value.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Skip,

      Thanks for sharing your 5-star review and experience with the X90L. We're glad that you like the picture quality and user-friendly functions of the TV. Your feedback about the sound and viewing in bright conditions is greatly appreciated. You do have the option to adjust the sound and picture settings of the TV depending on your needs.

      See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    SONY BRAVIA

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    An amazing buy we love the picture and the color is amazing. We upgraded from a 55 inch to a 65 inch SONY. We are very happy with our purchase

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi FrankA,

      Thank you for sharing your experience! We’re thrilled to hear that you’re loving the amazing picture and color of your Sony BRAVIA XR X90L. Upgrading to a 65-inch sounds like a fantastic choice, and we’re glad it’s made you happy. Thank you for choosing Sony! Enjoy your upgrade! -Maria Sony_US

  • Pros mentioned:
    Picture quality
    Cons mentioned:
    Remote control

    Rated 5 out of 5 stars

    Great 65” Sony Bravia TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture and sound. Easy to attach to my VESA swivel mount. Setup was easy and quick. Only drawback is the remote is very limited so I am using the old Sony TV remote that has all the options and even works to control my surround system.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Dondi,

      Thanks for sharing your review and experience with the X90L. We're glad that you like the sound, picture quality, and user-friendly functions of the TV. Your feedback about the remote is greatly appreciated. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Color
    Cons mentioned:
    Contrast

    Rated 5 out of 5 stars

    Great tv.

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    So far so good. Screen is clear and colors are vibrant. It does get a little off contrast looking at it from an angle, but nothing horrible. I only purchase Sony electronics and have for years. Never any problems.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Fsmith,

      You made the right choice! We're glad that you like the picture quality of the TV. Your feedback about the viewing angle is greatly appreciated. Thank you for always choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    It’s a family thing.

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    Posted . Owned for 3 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I grew up with my father always buying a Sony TV for the family. He always told me they were quality TVs. Well-built and had very few problems. We still have still a Sony TV in my parents’ house as we speak. It is a Bravia bought back in 2004. So, when I had the chance to buy my own TV, it was a no brainer. I wanted a Sony Bravia. I love the look and I can’t wait to keep it for 21 years like my parents.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Run31, thank you so much for your wonderful 5-star review! It's truly heartwarming to hear how Sony has been a part of your family's story for long. Your father clearly had great taste. We're honored that you chose the Sony - Bravia XR65X90L to continue the tradition. We take pride in building products that combine performance, reliability, and timeless design, and your experience is a testament of that legacy. Thank you so much for trusting Sony and we wish you many great moments of entertainment ahead! Regards, -Dominick Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Only Sony

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love Sony TVs. This is my second. The picture quality in my opinion is the best. Deeper blacks and vivid colors. I've always felt Sony products were quality products. This goes all the back to when I couldn't afford them.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Rick,

      You made the right choice! We're thrilled that you are enjoying the picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony television

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Works great no issues. Great picture highly recommend Sony. Color is good sound is good. Just a very nice TV.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi CharlesN!
      Thanks so much for the recommendation and for sharing your experience with us.

      We are really happy to hear that your XR-65X90L is working great and that you are loving the picture and sound quality!

      This model uses our Cognitive Processor XR to cross analyze images just like the human eye, ensuring every scene looks incredibly natural and deep.

      Thank you for selecting Sony!
      Best regards,
      Estefany Sony_US

  • Pros mentioned:
    Ease of use

    Rated 5 out of 5 stars

    Home entertainment

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great products for the price. The set up was so easy.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for sharing your positive experience with the XR-65X90L, RudyM! We are really happy to hear that you find it to be a great product for the price and that the setup was so easy.

      We designed our TVs to offer a fantastic balance of quality and value, along with a user-friendly experience from the moment you take it out of the box. Your feedback confirms that we've succeeded in both regards.

      Thanks again for choosing Sony!

      Best regards,
      Gus
      Sony Social Media Team Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    65 inch Sony tv

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    Posted . Owned for 7 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love all the new features like sound pictures and brightness

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV!

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV is awesome. The picture quality is very nice and vibrant. The response of it is quick. I got this tv to connect my PS5 to and I’m happy I did it.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello TerranceW,

      Thank you for choosing Sony!

      We couldn't be happier to hear that the XR65X90L TV delivers vibrant picture quality and quick response times. It's great to know that it enhances your PS5 experience and brings you enjoyment.

      Best regards,
      -Fred Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Another nice Sony TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I've always been a fan of Sony TV's and this one did not let me down. Sound quality is really good and the picture crystal clear. You won't go wrong with this one. Enjoy it!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello BrendaB,

      Thank you for choosing Sony!

      We're elated to hear that your experience with the XR65X90L TV continues your long-standing appreciation for Sony. It’s wonderful to know the sound quality and crystal-clear picture are delivering the enjoyment you expect. Your recommendation means a lot to us.

      Best regards,
      -Fred Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    great tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I really like this tv, the colors looks so vivid and the sound is good. My only issue is that it get stuck sometimes and I have to disconnect the plug to restart it

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello NelsonC, We are happy to hear that you really like your Sony BRAVIA X90L smart Google TV. We always strive to deliver the best picture and sound quality with our TVs. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Rated 5 out of 5 stars

    Beautiful Quality

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    Posted . Owned for 8 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture quality is great! Way better than I expected. Colors are vibrant and the settings are super easy to navigate through

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    More than expecting

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This Sony is everything I'd hoped it would be. I've been holding off on getting a new TV for a long time when this one came on sale and as an open box, I jumped on it I'm so glad I did. The colors are amazing and the picture crystal clear. The remote is a bit basic, but it does the job. As long as it's reliable (my Panasonic this is replacing is 15 years old and still doing OK), I will be happy to recommend this to others.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello JKMA,

      Thank you for sharing your experience with the Sony XR65X90L! We're thrilled to hear that the TV has met your expectations and that you're enjoying the vibrant colors and crystal-clear picture quality. It's designed to be straightforward and user-friendly, ensuring easy navigation for all users. We're confident that the XR65X90L will continue to deliver outstanding performance and reliability for years to come.

      Thank you for choosing Sony!
      Best regards,
      -Fred Sony_US