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Customer Ratings & Reviews

Your price for this item is $849.99
The comparable value price is $1,199.99

Customer reviews

Rating 4.8 out of 5 stars with 1755 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

Pros mentioned filter

Cons mentioned filter

95%would recommend to a friend

Customers are saying

Customers have good things to say about the 65" Class BRAVIA XR X90L LED 4K UHD Smart Google TV's picture quality, color accuracy, and ease of setup. Many appreciate the excellent value for the price and the impressive refresh rate, resulting in a positive overall experience. However, some users have noted issues with the remote control's design and occasional reliability concerns. A few also mentioned minor drawbacks such as glare and blooming in certain viewing conditions.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 17 Showing 321-340 of 1,755 reviews
  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    65 Inch Sony Bravia

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Our new Sony Bravia is fantastic, the colors are bright and the picture is really clear. We watch a lot of sports and it seems like we're almost on the field (or ice). We had a smaller Bravia for almost 12 years, and our new Sony doesn't dissapoint

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Gordie9,

      You made the right choice upgrading to the Sony X90L! We're glad that you are enjoying the picture quality of the TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Only Sony

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love Sony TVs. This is my second. The picture quality in my opinion is the best. Deeper blacks and vivid colors. I've always felt Sony products were quality products. This goes all the back to when I couldn't afford them.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Rick,

      You made the right choice! We're thrilled that you are enjoying the picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    65" tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We were looking for the best 65" tv for the best price. This the best we have ever had and the price was good. The picture is clear and the funtions are easy to use.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello RobertS,

      Thank you for your fantastic review of the Sony X90L 65" TV! We're absolutely thrilled to hear that you found the perfect balance of quality and price, and that you consider it the best television you've ever had!

      It's wonderful to know that you're experiencing such a clear picture and finding the functions easy to use. We designed the X90L to ensure a truly stunning visual experience that's also intuitive and user-friendly, even for those who aren't tech-savvy!

      Thanks for choosing Sony!

      Sincerely,
      Jenn | Sony Social Media Team. sony-global

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Really nice tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love this tv mounting system worked great with my stand picture is outstanding and dont know magic they are doing with sd content but everything I view on it looks great. Not to mention they it make my ps5 games look amazing would definitely buy another one when the time comes

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ChristopherM, thank you for your wonderful review of the XR65X90L!

      We're thrilled to hear that you're enjoying the TV mounting system and that it integrates well with your stand. We take immense pride in the picture quality of our TVs, and it's great to know that our efforts in upscaling SD content are making a noticeable difference in your viewing experience. Additionally, we're excited that our TV enhances your PS5 gaming experience, delivering the visuals and performance you've come to expect. Your satisfaction means a lot to us, and we look forward to providing you with more exceptional products in the future.

      Thank you so much for choosing us!
      Gus Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    I Love This TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    My Sony 65X90L is outstanding. I’m very happy with the quality of the picture and sound. This is my first Sony tv and I love it. I was thinking about getting an OLED tv, but I’m so happy that I got the X90L instead. I was so worried about burn in with an OLED and I’m relieved to not have to worry about that. I’m extremely happy with this tv.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RonaldG, we're glad you are happy with your new TV! Thanks for choosing Sony. ~Earl Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Good picture, value, and checked all my requiremen

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Easy to unbox and setup. Product feels solid. Picture is what I expected, but wish it were better regarding window and light reflections. I do think you need a soundbar which I have. Really improves sound quality. Purchased on sale price which helped on value.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Skip,

      Thanks for sharing your 5-star review and experience with the X90L. We're glad that you like the picture quality and user-friendly functions of the TV. Your feedback about the sound and viewing in bright conditions is greatly appreciated. You do have the option to adjust the sound and picture settings of the TV depending on your needs.

      See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    great tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I really like this tv, the colors looks so vivid and the sound is good. My only issue is that it get stuck sometimes and I have to disconnect the plug to restart it

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello NelsonC, We are happy to hear that you really like your Sony BRAVIA X90L smart Google TV. We always strive to deliver the best picture and sound quality with our TVs. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality
    Cons mentioned:
    Remote control

    Rated 5 out of 5 stars

    Great 65” Sony Bravia TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture and sound. Easy to attach to my VESA swivel mount. Setup was easy and quick. Only drawback is the remote is very limited so I am using the old Sony TV remote that has all the options and even works to control my surround system.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Dondi,

      Thanks for sharing your review and experience with the X90L. We're glad that you like the sound, picture quality, and user-friendly functions of the TV. Your feedback about the remote is greatly appreciated. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Sony TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture, easy to navigate, loving it. Great improvement. Looking for this one to last as long as the last - and it's still running after 10 years.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Perfect, Fantastic! We're so happy to hear you like the great picture quality, ease of use, and improved performance of your Sony X90L. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Excellent picture for the price

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    You could spend a lot more and not get a much better picture for the $$'s spent, Great value!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JamesV,

      We're really happy to hear that your Sony BRAVIA TV delivers such outstanding picture quality and great value for your investment. Thank you for awarding it a fantastic 5-star rating—the vibrant displays and impressive clarity truly set it apart, making every viewing experience enjoyable without breaking the bank.

      Thank you for choosing Sony—wishing you a spectacular day!
      DiegoV. Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Subpar

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    Posted . Owned for 5 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The software for this TV is incredible. It uses Google TV and it has almost any feature available to any smart television or streaming device out there. My particular model is suffering from some light leakage around the left corner, so I’m hoping Sony’s manufacturer warranty can fix that. Besides that, the TV has performed everything well. Streaming through WiFi and Ethernet has been stable. Picture quality is top notch but not the best. Controls are very simple and the Sony remote can also perform as a media remote for the PS5. The 120hz refresh rate also works very well but is only for one of the HDMI ports. For AV enthusiasts, the LG G3 or perhaps Sony’s higher models may likely be more preferred, but this certainly get a lot of bang for your buck.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Jericho, Thank you for your thorough review. We're delighted to hear that you are enjoying your new Sony BRAVIA XR X90L TV and its features. However, we sincerely apologize for the inconvenience you are facing with your other Sony product. This is not the experience we strive to provide, and we would appreciate more information so we can work towards improving your experience. may we contact you to help and get more information? If so, please email the following information to socialsupport@am.sony, Apologies if you've already shared this information with customer service — we just want to ensure we have your most accurate details:

      Full Name:
      Best Buy Username:
      Telephone Number:
      Additional Information regarding your experience.

      Thank you for your patience, and we look forward to improving your experience!

      Sincerely,
      Maria Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Bravia

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I had the unit delivered but opted to install it myself. It arrived in good condition but was kind of heavy for an old geezer like me but I managed. The picture quality is terrific. I also bought the Sony sound bar and it sounds great.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JonathanE, we're honored to hear that you're enjoying the wonderful picture quality with vibrant contrast and vivid colors of the Sony - XR65X90L! The addition of a Sony soundbar is such an excellent complement to create a truly cinematic experience at home! Thanks for trusting Sony. Best regards, -Dominick Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    AMAZING 4K TV!!

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Unbelievable Picture and Quality!!-Wouldnt expect any less from Sony!!-Top of the charts!!-Setup was quick and easy and the APPS are awesome!!-Highly recommend!-Replaced a 40” Toshiba that died after 13 years..And the Geek Squad did an outstanding job wall mounting it and making sure all my other devices were connected properly!!-100% Awesome!!-Best Buy,You guys Rock!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Paulie, Thanks for the 5-star rating! We're glad you like your new TV. Enjoy and thanks for choosing Sony. -Craig Sony_US

  • Pros mentioned:
    Picture quality, Price

    Rated 5 out of 5 stars

    Satisfaction and more

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    So far I'm really happy about this TV. Spent a few hundred more than my original plan, but to tell you the truth, it's well worth it. I can think of at least 5 things that were better than my previous one.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi stfromli, That's awesome! We are glad to hear that you are really happy with your Sony BRAVIA 4K smart Google TV. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Amazing TV

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Bought this TV for gaming on my PS5 and the quality is absolutly amazing games like god of war look crazy nice on them.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Eduardo,

      Thank you for your fantastic 5-star review of the XR65X90L television! We are so glad to hear that you are having an amazing gaming experience and that games like God of War look so impressive. We've designed this TV to be "Perfect for PlayStation 5," and a key feature is Auto HDR Tone Mapping, which automatically optimizes the TV's HDR settings to match the PS5, ensuring you get the best possible picture quality and a truly immersive experience right out of the box.

      Thanks for choosing Sony, have a great gaming day!
      DiegoV Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    SONY TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    incredible picture quality and very easy to set up and connect to a sound bar

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thanks for the feedback, Davis! We're glad you like your new TV. Enjoy and thanks for choosing Sony. -Craig Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Balance of price and quality

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Wonderful picture at an exceptional price! Good balance for everyday use especially sports fans

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RussellC,

      Thanks for this fantastic five-stars score!

      We're thrilled to hear you're enjoying the picture quality of your X90L. We designed it to offer that great balance of performance for everything from movies to fast-paced sports, making it perfect for you!

      Thanks for sharing your positive feedback and for choosing Sony!

      Sincerely,
      Jenn | Sony North America. Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Bravia XR rocks!

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Really pleased with the picture quality and brightness. Colors are really great... even blacks. It's definitely a step above the Samsung Crystal it replaced, and was about 25-30% less than an equivalent Samsung version.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JSPeterson,

      You made the right choice upgrading to the Sony X90L! We're glad that you are enjoying the picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    EXCEEDS EXPECTATIONS

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    After a month of use this TV is exceptional for picture quality, speed, no. of ports, and a nice sound without having to have a sound bar. My previous VIZIO Smart TV can't hold a candle to it when changing channels, freezing up and having to be rebooted as well as the time it took just to start. Well worth the money my sons & daughters invested to gift it to me as a Christmas gift.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AllTrue,
      Thank you so much for sharing your positive experience with your new Sony BRAVIA XR X90L! We're thrilled to hear that it has exceeded your expectations in terms of picture quality, speed, and overall performance. It's wonderful to know that the sound is great too.
      Thank you for choosing Sony, and we hope you continue to enjoy your TV for years to come! -Maria Sony_US

  • Pros mentioned:
    Picture quality, Tv quality

    Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love this tv. After looking for a mid range tv, I found this one and the overall size and quality is fantastic. Google TV works great and it is easy to use. Sound quality is satisfactory.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Samuel,

      You made the right choice with the Sony X90L! We're glad that you like the size, sound, picture quality, Google software, and user-friendly functions of the TV. Thank you for choosing Sony!

      -Ralph Sony_US