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Customer Ratings & Reviews

$849.99
Save $350
Comp. Value: $1,199.99

Customer reviews

Rating 4.8 out of 5 stars with 1837 reviews

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Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

Pros mentioned filter

Cons mentioned filter

95%would recommend to a friend

Customers are saying

Customers regard the 65" Class BRAVIA XR X90L LED 4K UHD Smart Google TV (2023) highly for its excellent picture quality, realistic color, and ease of use. Many find the setup process straightforward and appreciate the overall TV quality, especially considering the reasonable price. Some customers have noted minor drawbacks such as the remote control lacking a number pad, minimal glare, and occasional slight blooming. A few have also mentioned concerns about contrast and occasional lag when opening apps.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 17 Showing 321-340 of 1,837 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Service

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent picture and quality for the price, customer service was knowledgeable and helpful

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ScottL,

      We are pleased to hear that you are enjoying the excellent picture quality and value of your new X90L! It is also great to know that you had a positive experience with the customer service team during your purchase. Thanks for choosing Sony.

      Best regards, Eliab Sony_US

  • Pros mentioned:
    Ease of use

    Rated 5 out of 5 stars

    Great Product but with Ads

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Product looks great. Works really well. We lost our remote and setting up a remote with our cellphone was nice and easy. It was easy because its a google tv, but what comes with google tv also? Sponsored ads on the home screen of the tv. Not a fan of that, but its the future we are heading towards. It was only a matter of time.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Chuck, thank you for the 5-star review. We're glad to hear your X90L looks great and delivers an outstanding experience.

      It's great to know the Google TV setup with your phone made things easy, especially when replacing the remote. We understand your thoughts on the sponsored content on the Home screen–this is part of the broader Google TV platform experience, and your feedback is important.

      We appreciate you taking the time to share it and for choosing Sony!

      Sincerely,
      -Jenn. Sony_US

  • Pros mentioned:
    Picture quality
    Cons mentioned:
    Glare

    Rated 5 out of 5 stars

    Great tv, good price point

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv for the price. Picture is clear, bright, and has some good features. Obviously not the top of the line tv but it works great for my bright room. Glare could be better but overall I’d buy this tv again

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DustinF,

      You made the right choice! We're glad that you are enjoying the picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Satisfied customer

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Just purchased and a great upgrade from our previous TV. Clear picture and we are able to navigate between apps quickly.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Marissa, we're glad you like the picture quality of our product! Thanks for choosing Sony. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Incredible Picture!

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I had originally bought a TCL as a budget TV and returned it 24 hours later. I exchanged it for this Sony and I am loving it. I would highly recommend to anyone looking for a good TV who isnt trying to break the bank. I watched Guardians of the Galaxy and I was blown away by the quality. I watch a lot of sports and this TV handles fast motion extremely well. I am used to a Roku interface and this TV uses Google which is very user friendly as well.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Tyler, we're glad you love your new TV! Thanks for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Really good tv

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Easy set up, love that the legs just snap into the bottom. We switched from a TCL for sports viewing and this TV is perfect for that.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi nhdad, Awesome! We're glad to hear you like the ease of setup and you love the ease of setup of the TV leg stand. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Awesome TV.

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love Sony TV’s and this is a great TV. Picture is amazing. Everything looks really lifelike.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Neal,

      We are happy to hear you love Sony TVs and consider your 65" BRAVIA XR X90L a great one! It's fantastic that the picture is amazing and that content looks really lifelike, which is what our Cognitive Processor XR and Full Array LED technology are designed to deliver. Thanks for choosing Sony!

      Best regards, Eliab Sony_US

  • Pros mentioned:
    Picture quality, Setup

    Rated 5 out of 5 stars

    Sony Bravia 65"

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Extremely nice picture. Easy to set up. Sony provided written documentation as well as online help. The speakers are great. I no longer need my sound bar. Many features yet to explore. I'm happy with the purchase. Worth it.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Awesome, DanT! Thank you for taking the time to write such a wonderful review of your experience with your X90L Sony Full Array LED 4K TV! We are extremely pleased to hear you appreciate everything about this TV, especially the exceptional 4K HDR picture and sound quality. Good to know your investment is worth it and you find it easy to setup. Get the most out of your TV through the Help Guide or BRAVIA usage tips page and easily find functions that is available on your TV. In no time, you’ll be able to configure how to install apps, configure Wi-Fi, Cast, AirPlay, Adjust Picture Mode and many more. For more details, please visit the link below.

      https://www.sony.com/electronics/support/articles/00291490

      Thank your for the 5-star rating and for choosing Sony!
      -Jess Sony_US

  • Cons mentioned:
    App performance

    Rated 5 out of 5 stars

    TV is great, Google TV is ok, setup guide is bad

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The instructions were really bad and made no sense, but other than that, the TV is excellent. You might experience some app glitches with Google TV, but overall I don't mind it and it works.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DolphinCat,
      Thanks for the feedback! We're glad you're enjoying the XR-65X90L and think it's an excellent TV. We really appreciate you sharing that with us.

      We're so sorry to hear that the instructions were confusing and made no sense. That's definitely not the experience we want for our customers and we'll be sure to pass your comments along to our team to help us improve. We appreciate you also letting us know about the app glitches you've experienced.

      Thanks again for the honest feedback and for choosing Sony! It helps us make our products and services better for everyone.
      All the best,
      Estefany Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Very satisfied

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    Posted . Owned for 8 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great image.... we enjoyed the the movies and the shows

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SamiraD!
      It is fantastic to know that you are having such a great time watching movies and shows on your XR-65X90L. We love hearing that the picture quality is making your favorite content come to life!

      We appreciate your decision to go with Sony!
      Best regards,
      Estefany Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Beautiful picture

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Beautiful picture is one of the reasons I bought this tv. I have another one in my basement that has been going for over 15 years. Built to last.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for your wonderful review, AngieH!

      We are delighted to hear that you love the beautiful picture on your new XR-65X90L! That stunning visual quality is exactly what we strive to deliver.

      Your feedback about your older TV in the basement is truly fantastic—it’s incredibly rewarding to know that a Sony television has been "going for over 15 years"! We are committed to building products that are reliable and "built to last," and your long-term experience is a great testament to that quality.

      Thank you again for your loyalty and for choosing Sony for your home entertainment needs!

      Best regards, Gus, Sony Social Media Team sony-global

  • Pros mentioned:
    Picture quality
    Cons mentioned:
    Remote control

    Rated 5 out of 5 stars

    Good picture.

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent picture. The remote is missing some buttons our old one had that made it more useful. But it's a good tv set.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DouglasF,
      Thank you for your feedback! We're thrilled you’re enjoying the excellent picture quality of your Sony BRAVIA XR X90L. We appreciate your thoughts about the remote and will share your input with our team as we strive to improve.
      Thank you for choosing Sony, and enjoy your new TV! -Maria Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    The best of the Mid Tiered TV's

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The best picture quality and brightness you are going to get in the mid tier price point. If you prefer Google TV over fire stick this TV is perfect as the interface is great and eliminates the need for a Chromecast addon. Overall very pleased with the purchase

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Mike,

      Amazing! We're glad that you like the picture quality, Google software, and Chromecast built-in of the TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Operation television

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sony tvs have clear pictures that seem to adapt to the ps5 seamlessly. The menu is awesome and provides a wide variety of well organized streaming choices. The remote is compatable well the tv so that the bravia is easy to navigate. Finally, it is affordable and has beautiful colors.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ANDRE, thanks for the fantastic 5-star review! It is most rewarding to hear you're loving the Sony - XR65X90L. This TV is an excellent choice for any home entertainment setup. It brings stunning 4K picture quality to life with the Cognitive Processor XR, while Full Array LED ensures deep contrast and smooth motion across all your content such as movies, sports, or games. Crucially for gamers, its support for 4K/120fps, Variable Refresh Rate, and Auto Low Latency Mode make it a perfect option for your PlayStation 5. Thank you so much for choosing Sony! Best regards, -Dominick Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Great bedroom tv for a bright room

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Was looking for a 65” tv for a bright toom and thr Sony doesnt disappoint. Picture quality is great and art TV features and apps easy to use. I have Lg Oleds in my main rooms and still satisfied with the picture quality and ease of use of this TV.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi John,

      You made the right choice with the Sony X90L! We're thrilled that you are enjoying the picture quality and user-friendly functions of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality, Setup

    Rated 5 out of 5 stars

    Best Tv for PS5

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Fantastic picture and great features that work with a Playstation 5. Set up was simple and the perfect size for an apartment.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JimKar, Thank you for your positive review of the Sony X90L! We're thrilled to hear that you are enjoying the fantastic picture quality and great features, especially with your PlayStation 5. It's wonderful to know that the setup was simple and that the TV is the perfect size for your apartment. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Beautiful TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This tv is a must buy! The picture quality and the sound quality are so crisp. We’re still getting used to the size but it’s been a great addition to our living room. Plus perfect for football season!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SarahS,

      We're so glad to hear that your Sony BRAVIA TV has made such a fantastic addition to your living room, especially with its crisp picture and sound quality. Thank you for your wonderful 5-star rating—it’s great to know the immersive viewing experience is perfect for football season and beyond. The XR65X90L’s advanced image and audio technologies truly bring your favorite moments to life.

      Thank you for choosing Sony—wishing you an outstanding day!
      DiegoV. Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Great Picture Quality

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    Posted . Owned for 3 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture is fantastic but speakers suck. Definitely need to purchase a soundbar or external speakers. This replaced my 17 year-old Sony Bravia flat screen which works still and ended up gifting to a friend. Hoping this model will last just as long.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Chefzman,

      Thank you for sharing your feedback on the Sony BRAVIA X90L. We are very pleased to hear that you find the picture quality fantastic, and it is wonderful that you were able to gift your older, still-working 17-year-old Sony to a friend—that speaks volumes about the longevity we build into our products!

      We understand your feelings about the built-in speakers. To potentially customize and enhance the audio settings before you purchase external speakers, please try adjusting the sound modes and settings using our guide. You can personalize the sound to your preference, which may improve your current experience:

      https://www.sony.com/electronics/support/articles/00302857

      Thank you for your loyalty to Sony. We certainly hope this new model provides you with many years of fantastic viewing!

      Regards,
      Dominick Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    65 Inch Sony Bravia

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Our new Sony Bravia is fantastic, the colors are bright and the picture is really clear. We watch a lot of sports and it seems like we're almost on the field (or ice). We had a smaller Bravia for almost 12 years, and our new Sony doesn't dissapoint

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Gordie9,

      You made the right choice upgrading to the Sony X90L! We're glad that you are enjoying the picture quality of the TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Color
    Cons mentioned:
    Contrast

    Rated 5 out of 5 stars

    Great tv.

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    So far so good. Screen is clear and colors are vibrant. It does get a little off contrast looking at it from an angle, but nothing horrible. I only purchase Sony electronics and have for years. Never any problems.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Fsmith,

      You made the right choice! We're glad that you like the picture quality of the TV. Your feedback about the viewing angle is greatly appreciated. Thank you for always choosing Sony!

      -Ralph Sony_US