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Customer reviews

Rating 4.8 out of 5 stars with 1894 reviews

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Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

Pros mentioned filter

Cons mentioned filter

95%would recommend to a friend

Customers are saying

Customers love the excellent picture quality, realistic color, and ease of setup. Many also find it to be a good TV at a reasonable price. However, some customers have noted that the remote control lacks a number pad, and there are occasional mentions of slight blooming or contrast issues.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 18 Showing 341-360 of 1,894 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    New Awesome TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Really enjoy my new TV. Very easy to navigate and if I come across any problems the information is quickly given to me to assist with any problems I may have. Clear and such a wonderful array of color. Definitely a good Purchase.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RichardM,

      That’s wonderful to hear! We're ecstatic to learn you are so happy with your new BRAVIA X90L. We specifically designed the Google TV interface for easy navigation and quick access to information, so we're glad it's making your life simpler. Your appreciation for the clear picture and wonderful array of color validates the power of our Cognitive Processor XR™ and XR Triluminos Pro™ technology, which work together to produce those vibrant, lifelike visuals.

      Thank you for choosing Sony!

      Regards,
      Dominick Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Really good tv

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Easy set up, love that the legs just snap into the bottom. We switched from a TCL for sports viewing and this TV is perfect for that.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi nhdad, Awesome! We're glad to hear you like the ease of setup and you love the ease of setup of the TV leg stand. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Get it No regrets

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Awesome Tv Perfect integration with the Playstation 5 its a great tv for everything picture quality is top notch

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for the fantastic review, Dcatchem!

      We are absolutely thrilled to hear that your XR-65X90L is delivering that "top-notch" picture quality we strive for! It’s especially great to know you’re enjoying the perfect integration with your PlayStation 5.

      We specifically designed our TVs with features like Auto HDR Tone Mapping and Auto Genre Picture Mode to ensure gamers get the absolute most out of their consoles, and it sounds like that synergy is really hitting the mark for you. Whether you're gaming or watching your favorite movies, we’re so glad to be part of your home entertainment setup!

      Thank you for choosing Sony and for sharing your experience!

      Best regards,

      Gus,
      Sony Social Media Team Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Satisfied customer

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Just purchased and a great upgrade from our previous TV. Clear picture and we are able to navigate between apps quickly.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Marissa, we're glad you like the picture quality of our product! Thanks for choosing Sony. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture is great and sound is very acceptable even without a sound bar etc. I also like the integration of my streaming apps

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Jeff,

      We’re happy to hear you're enjoying the impressive picture quality and clear sound of your new BRAVIA X90L! It’s great to know the Google TV integration is making it easy for you to access all your favorite streaming apps in one place.

      Thanks for choosing Sony.

      Best regards,

      Eliab Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Bravia XR rocks!

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Really pleased with the picture quality and brightness. Colors are really great... even blacks. It's definitely a step above the Samsung Crystal it replaced, and was about 25-30% less than an equivalent Samsung version.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JSPeterson,

      You made the right choice upgrading to the Sony X90L! We're glad that you are enjoying the picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality, Price

    Rated 5 out of 5 stars

    Satisfaction and more

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    So far I'm really happy about this TV. Spent a few hundred more than my original plan, but to tell you the truth, it's well worth it. I can think of at least 5 things that were better than my previous one.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi stfromli, That's awesome! We are glad to hear that you are really happy with your Sony BRAVIA 4K smart Google TV. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Incredible Picture!

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I had originally bought a TCL as a budget TV and returned it 24 hours later. I exchanged it for this Sony and I am loving it. I would highly recommend to anyone looking for a good TV who isnt trying to break the bank. I watched Guardians of the Galaxy and I was blown away by the quality. I watch a lot of sports and this TV handles fast motion extremely well. I am used to a Roku interface and this TV uses Google which is very user friendly as well.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Tyler, we're glad you love your new TV! Thanks for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Best for us!

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture and purchased because of the brand loyalty. My last TV was a Sony and I gave it to another and they report that it's still going strong. That TV is from 2008, so they last.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi StiffsGarage!
      Thank you so much for sharing your comments about the XR-65X90L.
      We are honored to hear that your brand loyalty brought you back to Sony and it's truly wonderful to know that your TV from 2008 is still going strong!

      Thank you for choosing Sony!
      Best regards,
      Estefany Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Amazing tv

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Works just like it should awsome for movies and gaming

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ANTHONYS,

      We are beyond pleased to hear that your BRAVIA X90L is delivering an awesome experience for both your movie nights and gaming sessions! We designed this model with our Cognitive Processor XR to ensure that every frame and every frame rate performs exactly as it should for maximum immersion.

      Thank you for choosing Sony to be the centerpiece of your entertainment setup.

      Regards,
      Dominick Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV for smaller living room

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I have had this TV for several years now. Zero issues and easy to operate.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Ickydog,

      We are honored to hear that your BRAVIA X90L has provided such a reliable and user-friendly experience over several years! It is fantastic to know that you've had zero issues and continue to find the interface easy to operate for all your favorite content.

      We really appreciate you being part of the Sony family.

      Regards,
      Dominick Sony_US

  • Pros mentioned:
    Picture quality
    Cons mentioned:
    Remote control

    Rated 5 out of 5 stars

    Good picture.

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent picture. The remote is missing some buttons our old one had that made it more useful. But it's a good tv set.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DouglasF,
      Thank you for your feedback! We're thrilled you’re enjoying the excellent picture quality of your Sony BRAVIA XR X90L. We appreciate your thoughts about the remote and will share your input with our team as we strive to improve.
      Thank you for choosing Sony, and enjoy your new TV! -Maria Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Customer

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The instore Sony Representative that helped me with the purchase was excellent. The best help in all of the Best Buy stores stores. I have never been approached by store employees and asked if I could be helped. I walked in was not approached.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BettyJ,

      Thank you for choosing Sony!

      We're honored to hear that you had an excellent experience with the in-store Sony representative while purchasing your XR65X90L TV. We appreciate your feedback regarding store assistance and will strive to improve our customer approach. Thank you for sharing!

      Best regards,
      -Fred Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Great tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent picture, VERY bright. Had to turn the brightness way down. Pairs very well with my x-800 4k player. Great upscaling of bot discs and tv.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DavidH, thank you for the 5 Star. We appreciate you sharing your experience with your Sony BRAVIA XR TV! It's great that you find your new TV's picture quality excellent. Thank you for choosing Sony, and here's to more enjoyable viewing experience! - Maria Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Best Tv for PS5

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Fantastic picture and great features that work with a Playstation 5. Set up was simple and the perfect size for an apartment.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JimKar, Thank you for your positive review of the Sony X90L! We're thrilled to hear that you are enjoying the fantastic picture quality and great features, especially with your PlayStation 5. It's wonderful to know that the setup was simple and that the TV is the perfect size for your apartment. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Review

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    Posted . Owned for 1.5 years when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Perfect size and picture quality. Best tv in this price range.

    I would recommend this to a friend
  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Great picture for the price

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Was going back and forth between the full LED or OLED and ultimately decided to save on the TV to go big on sound and very glad i did. The picture quality is grat and the full LED really makes for a bright, clear picture.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi flipmode,

      You made the right choice with the Sony X90L! We're glad that you like the sound and picture quality of the TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality, Tv quality

    Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love this tv. After looking for a mid range tv, I found this one and the overall size and quality is fantastic. Google TV works great and it is easy to use. Sound quality is satisfactory.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Samuel,

      You made the right choice with the Sony X90L! We're glad that you like the size, sound, picture quality, Google software, and user-friendly functions of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Sony Bravia X90L

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Incredible picture! So much better than our 7 year old Samsung was. It had a nice picture, but this is so much better. Bigger, deeper colors. Everything is more lifelike. Highly recommend it!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi PassportHD, We are glad that you like the picture quality of your Sony BRAVIA X90L 4K smart Google TV. Thank you for trusting Sony! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great tv for the price!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Television is an excellent product. It is user-friendly to configure, boasts exceptional image and sound quality, and offers a competitive price point.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for the fantastic review, TimeLord2020!

      We’re thrilled to hear that the X90L is ticking all the boxes for you! It’s great to know you found it easy to configure and are enjoying that combination of exceptional image and sound quality. We strive to provide premium performance at a competitive price point, and we’re so glad you feel you've found an excellent product.

      Thank you for choosing Sony!

      Best regards,

      Gus, Sony Social Media Team sony-global