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Customer Ratings & Reviews

$849.99
Save $350
Comp. Value: $1,199.99

Customer reviews

Rating 4.8 out of 5 stars with 1837 reviews

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Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

Pros mentioned filter

Cons mentioned filter

95%would recommend to a friend

Customers are saying

Customers regard the 65" Class BRAVIA XR X90L LED 4K UHD Smart Google TV (2023) highly for its excellent picture quality, realistic color, and ease of use. Many find the setup process straightforward and appreciate the overall TV quality, especially considering the reasonable price. Some customers have noted minor drawbacks such as the remote control lacking a number pad, minimal glare, and occasional slight blooming. A few have also mentioned concerns about contrast and occasional lag when opening apps.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 18 Showing 341-360 of 1,837 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sony TVs have always been good to me and this one is no different. I’ve had it for a year plus now and it’s still performing as good as it did when I bought it.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Smitherz,

      We are delighted to hear that your BRAVIA XR X90L is still performing as good as new after over a year of use. We truly value your continued loyalty to Sony TVs and appreciate you sharing your positive experience!

      Thanks for choosing Sony.

      Best regards,
      Eliab sony-global

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV Price / performance

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    100% Satisfied. Wanted a great picture at a not too expensive price. At $950 for 65 in at BB this fit the bill. No, it's not an OLED but picture is great, it's energy cost is comparatively low, and no risk of OLED screen burn in. Wanted to keep all TVs in the house on the great Google Android easy use and fast interface.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for your positive review of the Sony XR65X90L, RalphV. We are delighted to hear that you are 100% satisfied with the picture quality, especially at the $950 price point at BB. The XR65X90L offers excellent picture quality, low energy consumption, and eliminates the risk of OLED screen burn-in. Additionally, the TV supports the great Google Android interface, ensuring ease of use and fast performance, which makes it convenient to keep all your TVs in the house on the same user-friendly system

      Your feedback is greatly appreciated and will help other customers make informed decisions. Enjoy your new television and thanks for choosing us!
      Gus Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Good picture, value, and checked all my requiremen

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Easy to unbox and setup. Product feels solid. Picture is what I expected, but wish it were better regarding window and light reflections. I do think you need a soundbar which I have. Really improves sound quality. Purchased on sale price which helped on value.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Skip,

      Thanks for sharing your 5-star review and experience with the X90L. We're glad that you like the picture quality and user-friendly functions of the TV. Your feedback about the sound and viewing in bright conditions is greatly appreciated. You do have the option to adjust the sound and picture settings of the TV depending on your needs.

      See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Amazing TV and Top-Notch Customer Support

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    Posted . Owned for 7 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I absolutely love my TV, the picture quality is outstanding and everything looks super crisp and vibrant. On top of that, the customer service I received when I bought it was excellent. They were helpful, patient, and made the whole process really smooth. Great overall experience

    I would recommend this to a friend
  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Only Sony

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love Sony TVs. This is my second. The picture quality in my opinion is the best. Deeper blacks and vivid colors. I've always felt Sony products were quality products. This goes all the back to when I couldn't afford them.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Rick,

      You made the right choice! We're thrilled that you are enjoying the picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Great tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent picture, VERY bright. Had to turn the brightness way down. Pairs very well with my x-800 4k player. Great upscaling of bot discs and tv.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DavidH, thank you for the 5 Star. We appreciate you sharing your experience with your Sony BRAVIA XR TV! It's great that you find your new TV's picture quality excellent. Thank you for choosing Sony, and here's to more enjoyable viewing experience! - Maria Sony_US

  • Pros mentioned:
    Picture quality
    Cons mentioned:
    Remote control

    Rated 5 out of 5 stars

    Great 65” Sony Bravia TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture and sound. Easy to attach to my VESA swivel mount. Setup was easy and quick. Only drawback is the remote is very limited so I am using the old Sony TV remote that has all the options and even works to control my surround system.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Dondi,

      Thanks for sharing your review and experience with the X90L. We're glad that you like the sound, picture quality, and user-friendly functions of the TV. Your feedback about the remote is greatly appreciated. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    great tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I really like this tv, the colors looks so vivid and the sound is good. My only issue is that it get stuck sometimes and I have to disconnect the plug to restart it

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello NelsonC, We are happy to hear that you really like your Sony BRAVIA X90L smart Google TV. We always strive to deliver the best picture and sound quality with our TVs. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great purchase

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    Posted . Owned for 7 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Bought this TV a few months ago and I absolutely love it. Great visual quality! Super sleek!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ShriyaK,

      We couldn't be happier to hear that you absolutely love your Sony BRAVIA X90L and its great visual quality. Thank you for sharing your positive experience and for choosing Sony! Enjoy every moment with it!

      Regards,
      Dominick Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    great picture

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    incredible picture, sounds good, blindingly bright.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Aaron,

      We are immensely pleased to hear that you are enjoying the incredible picture and impressive brightness of your BRAVIA X90L! To deliver that "blindingly bright" performance, this model features Full Array LED backlighting, which controls zones of LEDs to provide peak brightness and deep blacks simultaneously. Additionally, the XR Processor™ utilizes XR Triluminos Pro technology to precisely balance light output across the entire screen, ensuring that every scene is vivid and full of lifelike detail.

      Thank you for making Sony part of your daily viewing.

      Regards,
      Dominick Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great Replacement….

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Got this tv bcuz my last Sony went out and wouldn’t turn on. But it was covered under the warranty. So i this one as a free replacement. Great tv. Good sound. Great picture.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Vincent,

      Thanks so much for sharing this! We're sorry to hear about the issue with your previous TV, but we are genuinely thrilled to hear the warranty process was able to get you back up and running with a new one. It's great to know you're so happy with the great picture and sound on your new X90L.

      We appreciate your continued support of the Sony brand.

      Sincerely,
      Jenn | Sony North America. Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great Picture Quality

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture quality. Excellent for regular use cases like streaming, news, live sports etc.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Saurabhk,

      It brings us great satisfaction to hear that you are enjoying the great picture quality of the BRAVIA X90L, and that it is excellent for your regular viewing needs like streaming, news, and live sports! We aim to deliver exceptional performance across all use cases.

      Thank you for your fantastic review and for choosing Sony.

      Regards,
      Dominick Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Sony tv

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    Posted . Owned for 9 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Good quality, good sound brightness and clear screen

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JuderobinsanP, thank you for the five-star review! We're glad to hear you're enjoying the X90L brightness, sound, and clear picture quality. It's great to know the TV is adapting perfectly to your needs. Thank you for choosing Sony. Best regards, -Jenn. Sony_US

  • Rated 5 out of 5 stars

    Great TV, Chase was very helpful

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    Posted . Owned for 5 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The TV is great for shows and gaming. We were helped by Chase at the Pensacola location. He's very knowledgeable and helped us find the right TV for us. If you go to the best buy off N 9th Ave and Airport, get help from Chase.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JoshuaJ,
      Thanks for sharing your experience with us!
      We are thrilled to hear that your new XR-65X90L is a hit for both your shows and gaming sessions.

      We appreciate you choosing Sony!
      Best regards,
      Estefany Sony_US

  • Pros mentioned:
    Picture quality, Price

    Rated 5 out of 5 stars

    Satisfaction and more

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    So far I'm really happy about this TV. Spent a few hundred more than my original plan, but to tell you the truth, it's well worth it. I can think of at least 5 things that were better than my previous one.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi stfromli, That's awesome! We are glad to hear that you are really happy with your Sony BRAVIA 4K smart Google TV. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Sony Bravia

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing TV! Clarity and brightness is amazing! The colors explode of the screen and defined. I love this TV

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi PawelM,

      Thank you for sharing your enthusiasm about the Sony BRAVIA XR X90L! It’s fantastic to hear that the clarity, brightness, and vibrant colors have made such an impression. Thank you for choosing Sony! Enjoy every moment with your stunning new TV! -Maria Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Bravia XR rocks!

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Really pleased with the picture quality and brightness. Colors are really great... even blacks. It's definitely a step above the Samsung Crystal it replaced, and was about 25-30% less than an equivalent Samsung version.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JSPeterson,

      You made the right choice upgrading to the Sony X90L! We're glad that you are enjoying the picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Sony TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture, easy to navigate, loving it. Great improvement. Looking for this one to last as long as the last - and it's still running after 10 years.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Perfect, Fantastic! We're so happy to hear you like the great picture quality, ease of use, and improved performance of your Sony X90L. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Top tier performance at a more reasonable price.

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Brightness, color and clarity out of this TV is excellent. Sound is excellent as well. Could not beat the price with the current sale going on. Build quality is great and the number of inputs is excellent. It may not be the newest technology but it absolutely keeps up with the new stuff.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello WayneR, thank you for taking the time to share such a detailed review! We are honored to hear that the X90L's brightness, color, clarity, and sound are exceeding your expectations. It's great to know the build quality and variety of inputs are working well for you too. While it may not be the latest model, we're proud that the X90L still delivers a top-tier experience that holds its own against the newest tech. Thanks for choosing Sony! Sincerely, -Jenn. Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great Tv!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The tv is outstanding with a great LED display and in fact way better than an oled in person! The oled model was dim and non-colorful while this is brighter and much more vibrant! Totally recommend this tv for bright houses!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello SMITHA,

      Thank you for choosing Sony!

      We're immensely pleased to hear that you find the XR65X90L TV outstanding! It's truly wonderful to know that you appreciate the vibrant LED display, especially in comparison to the OLED model. Your recommendation for bright homes is invaluable, and we're grateful for your feedback. Thank you for sharing your experience!

      Best regards,
      -Fred Sony_US