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Customer Ratings & Reviews

Your price for this item is $849.99
The comparable value price is $1,199.99

Customer reviews

Rating 4.8 out of 5 stars with 1755 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

Pros mentioned filter

Cons mentioned filter

95%would recommend to a friend

Customers are saying

Customers have good things to say about the 65" Class BRAVIA XR X90L LED 4K UHD Smart Google TV's picture quality, color accuracy, and ease of setup. Many appreciate the excellent value for the price and the impressive refresh rate, resulting in a positive overall experience. However, some users have noted issues with the remote control's design and occasional reliability concerns. A few also mentioned minor drawbacks such as glare and blooming in certain viewing conditions.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 19 Showing 361-380 of 1,755 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Television

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love the picture and all the easy apps The sound is great. Easy to install, only because my husband knows how to hang them on a wall. I wasn't sure id like having such a big screen, but i love that i can see it from all sides of living room and kitchen Great choice!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi LisaS, we're glad you love the picture quality of our product. Thanks for choosing Sony. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    New Living Room TV

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    Posted . Owned for 4 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love this new TV in my living room. Paired with Klipsch Home Theater

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Tyron,

      Thanks for sharing your feedback on the X90L. We're so glad to hear that you love your new TV! Pairing it with a high-quality home theater system like yours is a fantastic way to get the most out of your entertainment setup.

      Thanks for sharing this experience, and for choosing Sony!

      Sincerely,
      Jenn | Sony North America. Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Content

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The picture is very clear, coloring just right and the Sony soundbar makes it the perfect setup for enjoying tv.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Rosebud

      Thanks for sharing your positive experience!

      We're thrilled to hear you're enjoying the clear picture and just-right coloring on your new X90L TV—Pairing it with a Sony soundbar truly creates a seamless and immersive viewing experience!

      Thanks for choosing Sony.

      Sincerely,
      Jenn | Sony Social Media Team. Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV. I got it for just under 1k and it has been a huge upgrade. Very bright and color accurate with all the ports you need for a modern media hookup.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi WesL, that's awesome! We are thrilled to hear that you've got a great deal on your XR65X90L. Thank you very much for sharing your excellent experience and for choosing Sony! - Romeo Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony in bedroom

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    TV is great to watch,pictures are smooth and colorful, sound is ok. Will add a sound bar,tv is in bedroom so doesn't need to be that dramatic. Overall I'm getting another Sony.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello RobertK, thanks for the five stars!

      That's fantastic to hear you're loving your X90L and you find the picture quality to be smooth and colorful, making it great to watch. It's also wonderful that the built-in sound is serving you well, and we're sure adding a soundbar will elevate your audio experience even further.

      Thank you for considering get another Sony TV; we truly appreciate it!

      Sincerely,
      Jenn. Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Must Buy for Avid TV Watchers

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV! Beautiful picture and awesome OS. Easy to use, control from your phone and runs very smooth. Never had a TV as slick as this one.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Evan,

      Amazing! We're glad that you like the picture quality, Google software, and user-friendly functions of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony tv

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    Posted . Owned for 10 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The picture is amazing and well built also the sound is pretty good

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi John,

      That's great to hear! We're so glad you're enjoying the amazing picture, solid build, and excellent sound on your BRAVIA XR X90L TV. We appreciate you taking the time to share your positive experience with us.

      Thanks for choosing Sony.

      Best regards,
      Eliab sony-global

  • Pros mentioned:
    Picture quality
    Cons mentioned:
    Blooming

    Rated 4 out of 5 stars

    Worth it

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv. Processing and motion is smooth. Plenty of adjustable settings. Only negative is slight blooming but can be easily overlooked by how great the picture looks. Best packaging of a tv, very well protected and it just provides piece of mine. Easy to set up and easy remote. Nice looking tv with the stand it comes with.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Smooth and beautiful

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Bought this t.v. to replace an older bravia 65 inch. Very happy with this purchase. It has two 120 hz 4k hdmi ports and two 60hz 4k hdmi ports. Since i game on ps5 and on pc its perfect. Pc gaming on this tv is great, getting the full 120hz smooth gameplay. Also using my older sony str-dh770 amp with this as well. Full sorround with a klipsch 10 inch sub, its amazing,ing submersion into any content. All the sony products work together seamlessly. Turn on the ps5 and the t.v and amp turn on as well.....boom ready to go. Great picture quality and plenty of useful features. Well worth the money.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JeffW, Thank you for upgrading to your new Sony X90L! We're thrilled to hear you're enjoying the HDMI 2.1 features of the two HDMI ports, smooth gameplay experience, great picture quality, and it works seamlessly with your Sony receiver. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Awesome tv

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    What can I say, it’s awesome. This tv is an absolute must have. This tv delivers incredible picture quality in any viewing environment. The sound is so good. The set up was fast and easy. I just love it.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JillianE,

      Amazing! We're glad that you like the sound, picture quality, and user-friendly functions of the TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Wow!! What a picture. It is unbelievable how great this color and quality of picture is. You can look at this TV at an angle and still have great picture. I'm still learning the attributes of this TV.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi mick1945,
      That's awesome! It's nice to hear your satisfaction on the picture quality of our Sony TV. See a vivid, crisp picture while you watch and game, all powered by the intelligent Cognitive Processor XR™. Full Array LED and XR Contrast Booster precisely controls zones of LEDs expanding the contrast range for deep, detailed blacks and increased peak brightness. HDMI 2.1 VRR, 4K120, and ALLM support lets you unlock the full potential of your favorite games for smooth and clear gameplay. Thank you for choosing Sony! - Marco Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Brought the product and picked up at the store. The curb side pickup is seamless and associates did a great job. Coming to the TV it was amazing I was eyeing on this for couple of years and finally found great. I brought an open box with excellent condition and to my surprise it looks brand new when I opened the box came with all original packaging. I am very happy with purchase

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Prabhu, Thank you for sharing your experience! We're thrilled to hear that you had an excellent experience in purchasing your Sony BRAVIA XR X90L. It's fantastic that your Sony TV exceeded your expectations. It sounds like it was well worth the wait!

      We’re delighted you’re happy with your new TV. Thank you for choosing Sony, and enjoy every moment of your stunning viewing experience! -Maria Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Great Quality, Reasonable Price

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing quality, crystal clear pictures with bright and vibrant color. Can see so many little details in TV scenes. Definitely one of our best purchases to date.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi KatherineK,

      You made the right choice! We're thrilled that you are enjoying the picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The TV has been amazing these last couple of months. It runs smoothly when transitions from different apps and the picture quality has been great.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello JayJay,

      Thank you for choosing Sony!

      It's truly a pleasure to hear that you’ve been enjoying your XR65X90L TV over the last couple of months! We’re excited to know that it runs smoothly when transitioning between different apps and that the picture quality has exceeded your expectations. We appreciate your feedback and hope you continue to have an amazing viewing experience!

      Best regards,
      -Fred Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Great picture quality

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture quality. East to set up and start enjoying. Nice sound even when we do not use the sound bar we added. Would recommend

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Casey,

      Great! We're glad that you like the sound, picture quality, and user-friendly functions of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Tv quality

    Rated 5 out of 5 stars

    Better than your normal smart TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing smart TV. I have around 4 other items i've attached to the TV and they all work well

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi NorrisD,

      Thank you so much for your review! We're thrilled to hear that you are enjoying the smart features of your BRAVIA XR X90L TV and that it works so well with all your connected devices. We appreciate you taking the time to share your positive experience!

      Thanks for choosing Sony.

      Best regards,
      Eliab sony-global

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Excellent TV

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent quality and picture clarity. Really noticed the difference, especially in a living room with a ceiling light over the TV. Most darker scenes with shadows were not an issue, with apps and videos loading fast and no crashes as of yet.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello RileyS70, thank you for giving the BRAVIA X90L such an great score! We are delighted to hear that it fits in your living room perfectly, letting you enjoy hours of entertainment with an excellent picture and no issues. Thank you for choosing Sony! Regards. -Jenn Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Best TV

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Never had a telegision this nice before in my life. Inceedible quality for anime and vide games

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BigBurgerB!
      Thanks for your positive review.
      It's fantastic to know you're enjoying your new XR-65X90L! We're so happy to hear that it's delivering an incredible experience for your anime and video games.

      The Cognitive Processor XR is designed to bring out lifelike colors and contrast making every detail pop, so it's great to hear that's making a difference for you.

      We appreciate you choosing Sony!
      Best regards,
      Estefany Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Sony Bravia XR

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    Posted . Owned for 3 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Color and image is crisp and clear! The Google integration makes it super easy to connect with all devices and access to the Playstore for TV apps makes it very easy to remotely install applications

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JustinG,

      Amazing! We're thrilled that you like the picture quality and Google software of the TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    10/10 Would highly recommend

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture and colors. Definitely go with this model over the cheaper one. The colors truely show. Sony never misses with these tvs.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Adam,

      You made the right choice! We're glad that you are enjoying the picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US