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Customer reviews

Rating 4.8 out of 5 stars with 1894 reviews

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Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

Pros mentioned filter

Cons mentioned filter

95%would recommend to a friend

Customers are saying

Customers love the excellent picture quality, realistic color, and ease of setup. Many also find it to be a good TV at a reasonable price. However, some customers have noted that the remote control lacks a number pad, and there are occasional mentions of slight blooming or contrast issues.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 19 Showing 361-380 of 1,894 reviews
  • Pros mentioned:
    Picture quality
    Cons mentioned:
    Remote control

    Rated 4 out of 5 stars

    Great picture but terrible remote

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I bought the XR65X90L TV. The picture is excellent (5 stars). The remote is terrible (1 star). They've obsessed trying to reduce its size to the point where now it's not practical. Go back to what worked! There is a small buy annoying LED light that comes on at the bottom edge of the frame and just stays on even when power is off. What's the purpose of that? Please remove it.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Honest, You've made an amazing choice! We're thrilled to hear you like the excellent picture quality of your new Sony X90L. At Sony, we are always looking to improve our product quality and features. We have noted your input about the remote control and will be sure to forward this feedback to the appropriate department. If you have any specific suggestions or features you'd like to see with the supplied remote, feel free to share them and chat with us through this link: https://us.esupport.sony.com/support/s/service?language=en_US. Your insights are important to us as we work to meet and exceed your expectations.
      You can use the settings on the link below to turn off the LED indicator. https://helpguide.sony.net/tv/kusltn1/v1/en-003/08-13_03.html?utm_source=glean

      Hope this helps and thank you for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Sony TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture, easy to navigate, loving it. Great improvement. Looking for this one to last as long as the last - and it's still running after 10 years.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Perfect, Fantastic! We're so happy to hear you like the great picture quality, ease of use, and improved performance of your Sony X90L. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Great Decision

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    It's a beautiful picture; it's very easy to maneuver among apps. I'm hoping for a sound bar from Santa but if that doesn.t happen, I'll be back. I switched from Samsung to Sony and couldn't be more pleased.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi PamelaD,

      You made the right choice upgrading to the Sony X90L! We're glad that you like the picture quality and user-friendly functions of the TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality
    Cons mentioned:
    Blooming

    Rated 4 out of 5 stars

    Worth it

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv. Processing and motion is smooth. Plenty of adjustable settings. Only negative is slight blooming but can be easily overlooked by how great the picture looks. Best packaging of a tv, very well protected and it just provides piece of mine. Easy to set up and easy remote. Nice looking tv with the stand it comes with.

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Great Tv, Great price

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv for the price! Fantastic picture and HDR. Features are great, easy to use, etc. Sony never disappoints! Someday I’ll get the soundbar to complete the setup, but as of right now I have no need for it.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi KevinS,
      Thank you for the 5-star rating! We're delighted to hear your enjoyable experience with the amazing picture quality, HDR and 4K features, ease of use and overall performance of your new Sony TV. Adding a Sony soundbar is a great idea for an immersive surround sound experience. You may want to check our soundbar lineup by visiting our Sony website at https://electronics.sony.com/

      With our BRAVIA X90L, you will see a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. It has Sound positioning tweeters, in additional to the TV speakers, which elevates the sound so what you hear matches the picture you see. It also supports Google TV, which brings your favorite content from across your apps and subscriptions and organizes them just for you. Thank you for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Sony TV

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I have this tv for a while now and I have never had any problems with it. It is perfect to play PlayStation.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AlissonD,

      We feel privileged to know that your BRAVIA X90L has been performing flawlessly for you. We take great pride in the reliability of our displays, and hearing that it has provided a seamless experience is exactly what we strive for.

      Since the X90L is packed with "Perfect for PlayStation 5" features—like Auto HDR Tone Mapping and Auto Genre Picture Mode—it is the ideal partner for your console. We are glad that you’re enjoying the low input lag and vibrant contrast that make gaming truly immersive.

      Thank you for choosing Sony to power your PlayStation adventures.

      Regards,
      Dominick Sony_US

  • Pros mentioned:
    Ease of use

    Rated 5 out of 5 stars

    Great Product but with Ads

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Product looks great. Works really well. We lost our remote and setting up a remote with our cellphone was nice and easy. It was easy because its a google tv, but what comes with google tv also? Sponsored ads on the home screen of the tv. Not a fan of that, but its the future we are heading towards. It was only a matter of time.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Chuck, thank you for the 5-star review. We're glad to hear your X90L looks great and delivers an outstanding experience.

      It's great to know the Google TV setup with your phone made things easy, especially when replacing the remote. We understand your thoughts on the sponsored content on the Home screen–this is part of the broader Google TV platform experience, and your feedback is important.

      We appreciate you taking the time to share it and for choosing Sony!

      Sincerely,
      -Jenn. Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Awesome tv

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    What can I say, it’s awesome. This tv is an absolute must have. This tv delivers incredible picture quality in any viewing environment. The sound is so good. The set up was fast and easy. I just love it.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JillianE,

      Amazing! We're glad that you like the sound, picture quality, and user-friendly functions of the TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    PS5 Worthy

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Bright screen and deep colors. Does have halo effect, but I have my settings on high and vivid.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello VegasBourne,

      Thank you for choosing Sony!

      We couldn't be happier to hear that you appreciate the bright screen and deep colors of your XR65X90L TV. Your insight about the halo effect and how your settings influence the viewing experience is valuable. We truly appreciate you sharing your perspective and hope your TV continues to bring vibrant entertainment to your home.

      Best regards,
      -Fred Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Wow!! What a picture. It is unbelievable how great this color and quality of picture is. You can look at this TV at an angle and still have great picture. I'm still learning the attributes of this TV.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi mick1945,
      That's awesome! It's nice to hear your satisfaction on the picture quality of our Sony TV. See a vivid, crisp picture while you watch and game, all powered by the intelligent Cognitive Processor XR™. Full Array LED and XR Contrast Booster precisely controls zones of LEDs expanding the contrast range for deep, detailed blacks and increased peak brightness. HDMI 2.1 VRR, 4K120, and ALLM support lets you unlock the full potential of your favorite games for smooth and clear gameplay. Thank you for choosing Sony! - Marco Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    My Gaming experience got a whole lot better!

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love this TV. Its an amazing product! Appart from watching movies, my gaming experience became absolutely amazing. Graphics are a whole lot better from the previous 6 year old Bravía TV model I own. Excellent purchase!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi CarlosT,

      Thank you for choosing Sony!

      We’re elated to hear that you love the XR65X90L TV and that it has significantly enhanced your movie viewing and gaming experiences. It’s a true pleasure to know the graphics outperform your previous Bravia model. Thank you for sharing your positive feedback on this excellent purchase.

      Best regards,
      -Fred Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Sony Bravia

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing TV! Clarity and brightness is amazing! The colors explode of the screen and defined. I love this TV

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi PawelM,

      Thank you for sharing your enthusiasm about the Sony BRAVIA XR X90L! It’s fantastic to hear that the clarity, brightness, and vibrant colors have made such an impression. Thank you for choosing Sony! Enjoy every moment with your stunning new TV! -Maria Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony 65”

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Beautiful tv. Works great no issues. Packed well also

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Richard,

      Thank you for choosing Sony!

      We couldn't be happier to hear that your XR65X90L TV is working perfectly and that you were pleased with the careful packaging. It’s wonderful to know you’re enjoying both the quality and the care we put into delivering your product safely. Your positive experience means a lot to us.

      Best regards,
      -Fred Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Must Buy for Avid TV Watchers

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV! Beautiful picture and awesome OS. Easy to use, control from your phone and runs very smooth. Never had a TV as slick as this one.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Evan,

      Amazing! We're glad that you like the picture quality, Google software, and user-friendly functions of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Sony Bravia tv

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great color and picture. The geek squad was great with installing and very informative. I would recommend them to anyone that is making a purchase from Best Buy.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Rick, astonishing! We're glad you like the picture quality of our product! See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA™, gives the TV an extremely slim, sophisticated look. Thanks for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    We lover our first 65"er.

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Our first 65" Sony TV is well worth the price. Picture quality is terrific; color is outstanding; user friendly input selection, etc. Happy with our purchase. The Best Buy installer was great.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for your wonderful review, ThomasjC!

      We are absolutely thrilled to hear that you are happy with your purchase and that your first 65" Sony TV, the XR-65X90L, is well worth the price!

      It's incredibly rewarding to know that you find the picture quality terrific and the color outstanding. We designed this TV with the Cognitive Processor XR™ to deliver that exceptionally realistic and vibrant image, and your feedback is a great validation of that effort. We're also glad to hear you find the input selection user-friendly.

      Thank you again for choosing Sony for your home entertainment!

      Best regards, Gus, Sony Social Media Team sony-global

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Sony Bravia XR

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    Posted . Owned for 3 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Color and image is crisp and clear! The Google integration makes it super easy to connect with all devices and access to the Playstore for TV apps makes it very easy to remotely install applications

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JustinG,

      Amazing! We're thrilled that you like the picture quality and Google software of the TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony Bravia yes please

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Big,bold and bright. I love my Sony Bravia 65' tv. Watching movies and shows at home is just like seeing it in a theater. Playing my Xbox on it awesome.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi XAVIER,

      We're thrilled to hear you are loving your 65" BRAVIA XR X90L TV! It sounds like the big, bright picture is giving you a spectacular, theater-like experience for movies and shows, and we're glad it's performing so well for your Xbox gaming.

      Thanks for choosing Sony.

      Best regards, Eliab sony-global

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent Picture love the size easy to set up added enjoyment to my bedroom

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JimmyDBroylesKennedy,

      Thank you for the excellent review! We are thrilled to hear that you are enjoying the picture quality and easy setup of your new BRAVIA XR X90L in your bedroom.

      Thanks for choosing Sony.

      Best regards,
      Eliab Sony_US

  • Pros mentioned:
    Picture quality
    Cons mentioned:
    Remote control

    Rated 5 out of 5 stars

    Small Remote

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love the TV, but we HATE the remote. It is very small, and my Dad has big fingers. He is constantly pressing two buttons at once. He won't use the voice feature because he doesn't want to!! lol

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Club334me2, Thanks for the 5-star rating! We're glad that you are enjoying the picture quality of the X90L TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. We apologize if you are not impressed with the design and size of the remote. We'll take this as feedback as it can help us improve in the future. Thanks for choosing Sony! -Craig Sony_US