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Customer Ratings & Reviews

Your price for this item is $799.99
The comparable value price is $1,199.99

Customer reviews

Rating 4.8 out of 5 stars with 1740 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

Pros mentioned filter

Cons mentioned filter

95%would recommend to a friend

Customers are saying

Customers have good things to say about the 65" Class BRAVIA XR X90L LED 4K UHD Smart Google TV's picture quality, color accuracy, and ease of setup. Many appreciate the excellent value for the price and the impressive refresh rate, resulting in a positive overall experience. However, some users have noted issues with the remote control's design and occasional reliability concerns. A few also mentioned minor drawbacks such as glare and blooming in certain viewing conditions.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 2 Showing 21-40 of 1,740 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great Sonny Tv

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love the tv. The quality is very good for the price. I would recommend this to anyone looking for a tv. Also it's a smart tv so you do not need a fire stick

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for your fantastic review, Rodney!

      We are so pleased to hear how much you love your XR-65X90L television and that you feel it offers great quality for the price. It's truly rewarding to know that you would recommend it to others. We also appreciate you mentioning the built-in smart TV features, which we designed to provide a seamless and convenient entertainment experience right out of the box.

      Thank you again for being a Sony customer and for sharing your experience.

      Best regards, Gus, Sony Social Media Team sony-global

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    New Bravia TV.

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I decided to upgrade from my 15 yr old Bravia and couldn’t be happier. The Geek Squad installed and set it up. The process was very smooth. They were her maybe 20 minutes. Everything integrated easily. I’ve had the tv for a month now. The tv is easy to use and the picture quality is amazing. It integrates easily with all my other device.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SharonA, That's great to hear! We are happy that you are happy with your new Sony BRAVIA 4K smart Google TV. We always strive to deliver the best picture and sound quality with our TVs. With our BRAVIA X90L, you will see a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. It has Sound positioning tweeters, in additional to the TV speakers, which elevates the sound so what you hear matches the picture you see. It also supports Google TV, which brings your favorite content from across your apps and subscriptions and organizes them just for you. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony tv

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    Posted . Owned for 1.5 years when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Tv is awesome had it for two years it’s great for ps5 and blu ray movies streaming is great we use Hulu and Disney plus and YouTube great picture on it

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi CraigR,

      Thank you for your amazing review! We're very glad to hear you're loving your Sony - X90L TV and that it's been an awesome part of your home entertainment for the past two years.

      It's great to know that you're getting a great picture for both your PS5 and Blu-ray movies, as well as your favorite streaming apps like Hulu and Disney+. We designed the X90L to deliver incredible picture quality across all types of content, and it's wonderful to hear that it's living up to the task.

      Enjoy your movies, games, and shows, and thanks again for choosing Sony!

      Best regards,
      Dominick Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Can’t complain picture is def there for it to be a 2023 the sound is alright .

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DanielL,

      Thank you for the five-star review! It's wonderful to know that you are enjoying the BRAVIA X90L. We're immensely pleased that you recognize the outstanding picture quality! The X90L, with its Full Array LED panel and XR Processor, is designed to deliver a truly immersive visual experience—offering incredible contrast, vibrant color, and stunning clarity.

      We really appreciate you choosing Sony!

      Best regards
      Dominick Sony_US

  • Pros mentioned:
    Picture quality
    Cons mentioned:
    Glare

    Rated 5 out of 5 stars

    65” Sony X90L

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great colors, darks & black are very good. No problems with glare or low light in room. Remote is adequate and work well with Comcast equipment (TV Box). The sound a very good compared to most flat screens the front facing speakers make a huge difference

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi mart,

      Amazing! We're glad that you like the sound, picture quality, and remote functions of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 1.5 years when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great Tv, pictures are crystal clear! Love the smart tv features.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi P0llyp0cket,

      We couldn't be happier to hear that you love the Sony - BRAVIA X90L and find the pictures to be crystal clear! That exceptional clarity is driven by the precision of our Full Array LED backlight technology and the intelligent processing of the Cognitive Processor XR, which brings every detail to life.

      It's also great to hear you are enjoying the smart TV features, which make it so easy to access all your favorite streaming content.

      Enjoy your fantastic viewing experience! Thank you for choosing Sony.

      Regards,
      Dominick Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony bravia 65"

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    Posted . Owned for 11 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love the features, especially the gaming feature which helps my gaming experience. I love that it has VRR which helps the gameplay a lot and the custom crosshair which is amazing. The picture quality is spectacular it is so clear that it looks like the characters can come out of the tv screen. I would like to also mention the S2000 3.1ch soundbar the audio is the sound is crisp and it feels so real

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi LemuelA, we're glad you love your new TV! Thanks for choosing Sony. ~Earl Sony_US

  • Rated 5 out of 5 stars

    Sticking with Sony forever!!!

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Upgraded from a LG 55” which was doing me justice with 120hz for gaming. I wanted to upgrade but was nervous a larger tv wouldn’t fit on my dresser (which it barely fit) but i didn’t care. I immediately fell in love with this tv after not so much liking that it was a google tv and expect it to be pure Sony in and out, the tv of course paired with the PS5 as expected and it auto syncs to any device once plugged into a hdmi. With 4 hdmi port (2 of which are 4K earc) 2 usb ports and so much more, this tv is everything i could want in a tv. So many different picture modes depending on which hdmi and device you’re using, you’ll get certain presets if you’re using streaming services, when you’re in game mode, using a firestick etc. speaking of game mode there are so many features in game mode to help with getting everything precisely how you want it (VRR, Blacklight, reticle on/off, etc.) I will be looking into the new lineup Sony just rolled out thanks to this tv.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hey DarrellR, thank you for your enthusiastic review of the Sony XR65X90L TV!

      We're thrilled to hear about your positive experience and how the TV has enhanced your gaming setup. We understand your concern about it being a Google TV rather than a pure Sony TV. However, we'd love to share a few benefits of Google TV to help ease your concerns:

      Google TV offers a seamless experience by integrating your favorite apps, movies, shows, and live TV, all organized just for you based on your viewing habits. It allows you to discover new content easily and provides recommendations tailored to your preferences. The built-in Google Assistant can help you find movies, answer questions, control smart home devices, and more, providing convenience right at your fingertips.

      As you mentioned, the TV pairs effortlessly with the PS5, automatically activating the Auto Low Latency Mode (ALLM) which ensures a smooth and responsive gaming experience. Additionally, features such as VRR (Variable Refresh Rate) and various picture modes enhance your visual experience, keeping everything precisely how you want it during gameplay.

      Thank you for considering exploring the new Sony lineup. We are confident that you'll find more models that meet your high expectations. If you need further assistance or information, please don't hesitate to reach out.

      Enjoy your new TV, happy gaming and thank you for choosing Sony!
      Gus Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Excellent TV HIGHLY recommend Sony for life.

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This was my first Sony purchase. Needless to say I am very happy with purchase. If you aren’t able to grab an Oled or Qled, this is the one to get. Color, brightness, sound, everything is perfect. In due time I plan to purchase another in a smaller size for bedroom. This is also a Google TV which is a plus and is best software. Do not pass on this TV.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ElijahS,

      Awesome! We're happy to hear that you like the picture color quality and sound of the TV. We're glad to hear that you're happy with your purchase and thank you for choosing Sony!

      -David Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent entry level TV! Picture quality and brightness are really good. I like how all the HDMI port are in like, unlike the OLED that have some facing down and some facing to the side. Also very easy to wall mount.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi CarlosT, Thank you for the amazing review! Glad you appreciate the excellent picture quality, brightness level, accessible HDMI ports, and ease of installation of your Sony X90L. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Sony BRAVIA X90L 65 inch.

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The picture quality is amazing. Coming from a Vizio TV that was 5 years old. This Sony is by far a much better quality TV. The colors are vibrant the layout of the apps on the main screen is easy to use. I would recommend this TV to anyone.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JulioU,

      You made the right choice upgrading to the Sony X90L! We're glad that you like the picture quality and user-friendly functions of the TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Love Sony FALD TV!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We needed to upgrade our 12 year old family room Sony Bravia TV, Naturally, I decided on a Sony. Since the old one served us well (now occupies a spare bedroom), I decided on another FALD (Full Array Local Dimming) led Sony. It’s great, and at $999 on sale the value can’t be beat. I cannot comment much regarding the sound as it is hooked up to a 9 channel surround system.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi FunDaddy,

      Thank you for your thoughtful review!

      We’re delighted to hear that your new Sony BRAVIA XR X90L LED TV has exceeded your expectations and that you’ve continued to trust Sony for your home entertainment needs.

      Thank you for your loyalty to Sony—enjoy your new TV! -Maria Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony 65” Bravia XLR

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Crisp vibrant color with solid blacks. Definitely needs a sound bar. Easy set up.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for your feedback, SALane!

      We are so pleased to hear that you are happy with the crisp, vibrant color and solid blacks on your new XR65X90L television. We designed our TVs to deliver a wonderful picture, and it brings us great satisfaction to know that we have succeeded. It's also great to hear that you found the setup easy.

      We also appreciate your honest feedback about the sound and your recommendation for a sound bar. We will be sure to share this with our product development team.

      Thank you again for choosing Sony and for sharing your experience.

      Best regards, Gus, Sony Social Media Team Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Nice picture and adequate sound for a good price

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    So far so good. Beautiful tv on sale . Great picture and decent sound quality although I will add a sound bar and subwoofer

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for sharing your positive feedback on the XR-65X90L, RobertM! We are very glad to hear that it's "so far so good" and that you found it on sale.

      It's wonderful to know that you are enjoying the beautiful picture quality. We designed this TV with our Cognitive Processor XR to deliver a stunning and lifelike image, and we are pleased that you are appreciating the result. We also appreciate your comment on the decent sound quality and your plan to add a soundbar and subwoofer. This is a great way to elevate your audio experience to match the incredible picture.

      Thank you for choosing Sony! We hope you continue to enjoy your new TV.

      Best regards,

      Gus
      Sony Social Media Team Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    My experience

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Nice, durable and the picture quality is perfect.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for your fantastic feedback, AkoredeB!

      We are thrilled to hear that you love your XR-65X90L TV and that you find both the quality and durability excellent. Knowing that the picture quality is perfect is the ultimate compliment, as we design the Cognitive Processor XR™ to deliver that precise level of realism and detail.

      Thanks again for choosing Sony!

      Best regards, Gus, Sony Social Media Team Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Very impressive

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very great tv. Never had a Sony tv before, and with all the great reviews I have seen, I took a chance. I could not be anymore happier or more impressed with this product. It has a really, really great picture quality, a lifelike and realistic looking display for movies and gaming. Anyone looking at this product it is worth it. I would recommend this TV to anyone looking.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Vincent, Congratulations on your new TV! We're thrilled to hear that the Sony BRAVIA XR X90L is delivering a lifelike and immersive experience for both movies and gaming, meeting your expectations. Thank you for choosing Sony and for your recommendation! -Maria Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Picture quality is great.

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The quality on this TV is great. We have a smaller living room and one of the chairs sits a little closer to the tv and off to the side; we have had multiple guests comment on the fact that even at that angle there is no distortion and the picture is still great. We bought a sound bar so I have not listened to the tv speakers but we are thrilled with the Sony tv.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Barb, Thank you so much for the 5 stars! We're glad that you and your guests have enjoyed your Sony BRAVIA XR X90L TV and its awesome picture quality. It's also great to hear that you were able to add a soundbar that will enhance your experience. Thank you for choosing Sony! Enjoy! -Maria Sony_US

  • Pros mentioned:
    Picture quality, Price

    Rated 5 out of 5 stars

    Worth for price

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Good pucture quality, movies on bravia core with imax enabled are treat to watch. If you are looking for a good tv at reasonable price , its definitely good choice than buying expensive oled tv

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Ananda, Amazing! We're thrilled to hear that you like the picture quality of your TV. Our amazing 4K Full Array LED TV powered by Cognitive Processor XR™ delivers realistic depth and intense contrast. A newly designed local dimming structure brings scenes vividly to life. What you hear matches what you see. With Acoustic Multi Audio, it feels as though the sound is coming from the right place in the scene, precisely matching the visuals. Thank you for choosing Sony. Erin Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Love it

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    Posted . Owned for 8 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing for my 4k collection. It really handles DV wonderfully. Paired with my panny UB820, is chef’s kiss.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi 4k4life,

      That's fantastic to hear! It's excellent that your 65" BRAVIA XR X90L is amazing for your 4K collection and handles Dolby Vision so wonderfully, especially paired with your B820. Enjoy your cinematic experience!
      Thanks for choosing Sony.
      -Eliab Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    A gamer’s TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Best choice I could make! My buddy is pretty smart when it comes to TVs. This was his recommendation to me. I do a lot of gaming and some occasional streaming. This TV supports 120fps and at 4K resolution. And that HDR full array, the colors are bright, clear, and so distinct! I could see enemies on this TV twice as far as I could compared to my last TV (also a Sony but about 6-10 years old now). The colors couldn’t be more vibrant and true to their intended color. My games have never looked to beautiful and I likely will by buying Sony again next time too.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi CoolChicken,

      You made the right choice with the Sony X90L! We're thrilled that you are enjoying the picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US