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Customer reviews

Rating 4.8 out of 5 stars with 1893 reviews

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Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

Pros mentioned filter

Cons mentioned filter

95%would recommend to a friend

Customers are saying

Customers love the excellent picture quality, realistic color, and ease of setup. Many also find it to be a good TV at a reasonable price. However, some customers have noted that the remote control lacks a number pad, and there are occasional mentions of slight blooming or contrast issues.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 2 Showing 21-40 of 1,893 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony XR X90

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    An amazing Sony product .. there is something about Sony tv .. vibrant colors , Dolby sound is just too good .. you can easily get more advanced specifications like quantum or min LED tv at this price range with TCL or Hisense but trust me those won’t have the experience as compared to the Sony TV , the software which Sony has makes it seamless , it’s so fast .

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AbhishekR,

      Thank you for your fantastic review! We are delighted to hear you're enjoying your new XR65X90L and that it's living up to your expectations.

      It is wonderful to know that you're experiencing the vibrant colors and incredible Dolby sound. We know that other brands may offer different specs, but we focus on delivering a truly immersive viewing experience. Our Cognitive Processor XR is designed to provide you with a stunning, lifelike picture, and we're thrilled that you can see the difference.

      We're also glad to hear that you appreciate the seamless and fast software experience. We work hard to ensure our user interface is intuitive and responsive, making it easy to enjoy your favorite content without any hassle.

      Thank you so much for choosing Sony again and for sharing why you trust our brand. We appreciate your feedback and hope you continue to enjoy your amazing TV for years to come!

      Best regards,

      Gus, Sony Social Media Team Sony_US

  • Pros mentioned:
    Picture quality
    Cons mentioned:
    Glare

    Rated 5 out of 5 stars

    65” Sony X90L

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great colors, darks & black are very good. No problems with glare or low light in room. Remote is adequate and work well with Comcast equipment (TV Box). The sound a very good compared to most flat screens the front facing speakers make a huge difference

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi mart,

      Amazing! We're glad that you like the sound, picture quality, and remote functions of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    AMAZING

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great purchase, reps were awesome the way they showed me everything and found the best deal!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi EduardoU,

      We feel privileged to know that you had such a seamless experience from the moment you started browsing to the moment you brought your X90L home. It is wonderful to hear that our team was able to help you navigate the features and secure a great deal!

      We hope you’re enjoying the incredible contrast and brightness of your new TV.

      Thank you for trusting Sony and for being a valued part of the Sony family.

      Best regards,
      Dominick Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony bravia 65"

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    Posted . Owned for 11 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love the features, especially the gaming feature which helps my gaming experience. I love that it has VRR which helps the gameplay a lot and the custom crosshair which is amazing. The picture quality is spectacular it is so clear that it looks like the characters can come out of the tv screen. I would like to also mention the S2000 3.1ch soundbar the audio is the sound is crisp and it feels so real

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi LemuelA, we're glad you love your new TV! Thanks for choosing Sony. ~Earl Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Sony BRAVIA X90L 65 inch.

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The picture quality is amazing. Coming from a Vizio TV that was 5 years old. This Sony is by far a much better quality TV. The colors are vibrant the layout of the apps on the main screen is easy to use. I would recommend this TV to anyone.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JulioU,

      You made the right choice upgrading to the Sony X90L! We're glad that you like the picture quality and user-friendly functions of the TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV for the price.

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The television is mounted on my basement wall over a fireplace. Has been a very nice television. The picture and the sound have been good for the room it’s in. I’m very happy with my purchase.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RayW,

      We are ecstatic to learn that your Sony X90L television is performing so well in your basement setup!

      We are thrilled to hear that the picture and sound are delivering a great experience for the room it's in. The X90L is engineered with our Full Array LED technology, making it fantastic at controlling contrast and brightness, which ensures a good picture quality even in varying light conditions.

      We appreciate you choosing Sony and are very happy you are pleased with your purchase!

      Regards,
      Dominick Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    This is the one.

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    Posted . Owned for 11 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Its literally the best TV I've ever had. I was once a Samsung guy. No more. Best picture period.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Lazerus009,

      We are thrilled to hear that the BRAVIA XR X90L has won you over with its picture quality. Welcome to the Sony family!

      Thanks for choosing Sony.

      Best regards,
      Eliab Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent entry level TV! Picture quality and brightness are really good. I like how all the HDMI port are in like, unlike the OLED that have some facing down and some facing to the side. Also very easy to wall mount.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi CarlosT, Thank you for the amazing review! Glad you appreciate the excellent picture quality, brightness level, accessible HDMI ports, and ease of installation of your Sony X90L. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality, Price

    Rated 5 out of 5 stars

    Worth for price

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Good pucture quality, movies on bravia core with imax enabled are treat to watch. If you are looking for a good tv at reasonable price , its definitely good choice than buying expensive oled tv

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Ananda, Amazing! We're thrilled to hear that you like the picture quality of your TV. Our amazing 4K Full Array LED TV powered by Cognitive Processor XR™ delivers realistic depth and intense contrast. A newly designed local dimming structure brings scenes vividly to life. What you hear matches what you see. With Acoustic Multi Audio, it feels as though the sound is coming from the right place in the scene, precisely matching the visuals. Thank you for choosing Sony. Erin Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great purchase

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    Posted . Owned for 1.5 years when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Beautiful picture, great sound. TV has a lot of features, like an alarm clock that we use daily. Definitely worth the purchase. Highly recommended.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Mayra!
      Thank you for your wonderful feedback! It is fantastic to know you’re enjoying the picture quality and sound of the XR-65X90L.

      This TV comes packed with smart features like the daily-use alarm clock, voice control and the Cognitive Processor XR that enhances every detail for an immersive experience.

      Thank you for selecting Sony. We appreciate your recommendation!
      Best regards,
      Estefany Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great Product Recommend to anyone.

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great quality all around. I could be more amazed with the response time and picture quality. Sony truly outdid themselves with this product. Has great sound just with the tv but I paired mine with the Sony sound bar and It made it feel like an IMAX theater experience.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DarriusP, thank you for sharing your experience! We're delighted to know the Sony X90L is exceeding your expectations with its exceptional picture quality and swift response time. It's also great to hear that even the TV's built-in sound is strong, and that your Sony soundbar truly completed that immersive IMAX theater feel. We appreciate your detailed feedback, and thank you for choosing Sony! Regards, -Dominick Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Love My New Sony

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Best picture on a television I’ve ever owned! Definitely recommend this Television.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi HowardF,

      We are ecstatic to learn that the BRAVIA X90L is providing the best picture quality you’ve ever experienced in a television! It is truly rewarding to hear such a high recommendation from someone who appreciates the visual depth our displays provide.

      A major part of that stunning experience comes from our Full Array LED technology. By placing LEDs across the entire screen and utilizing local dimming zones, the X90L can precisely control light in specific areas. This allows for brilliant highlights and deep, rich blacks to exist simultaneously, creating a sense of realism and contrast that really makes your favorite content pop.

      Thank you for choosing Sony.

      Regards,
      Dominick Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Fantastic picture - easy setup!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We were set on getting an LG but the picture on this Sony is so much better than the LG. Our first smart tv and only connected wirelessly thru satellite. Very easy to setup and also mount.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Cjnewk, We are happy that you like the picture quality of your new Sony BRAVIA 4K smart Google TV. You chose the best TV brand. With our BRAVIA X90L, you will see a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. It has Sound positioning tweeters, in additional to the TV speakers, which elevates the sound so what you hear matches the picture you see. It also supports Google TV, which brings your favorite content from across your apps and subscriptions and organizes them just for you. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Excellent TV HIGHLY recommend Sony for life.

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This was my first Sony purchase. Needless to say I am very happy with purchase. If you aren’t able to grab an Oled or Qled, this is the one to get. Color, brightness, sound, everything is perfect. In due time I plan to purchase another in a smaller size for bedroom. This is also a Google TV which is a plus and is best software. Do not pass on this TV.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ElijahS,

      Awesome! We're happy to hear that you like the picture color quality and sound of the TV. We're glad to hear that you're happy with your purchase and thank you for choosing Sony!

      -David Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    A gamer’s TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Best choice I could make! My buddy is pretty smart when it comes to TVs. This was his recommendation to me. I do a lot of gaming and some occasional streaming. This TV supports 120fps and at 4K resolution. And that HDR full array, the colors are bright, clear, and so distinct! I could see enemies on this TV twice as far as I could compared to my last TV (also a Sony but about 6-10 years old now). The colors couldn’t be more vibrant and true to their intended color. My games have never looked to beautiful and I likely will by buying Sony again next time too.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi CoolChicken,

      You made the right choice with the Sony X90L! We're thrilled that you are enjoying the picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Love Sony FALD TV!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We needed to upgrade our 12 year old family room Sony Bravia TV, Naturally, I decided on a Sony. Since the old one served us well (now occupies a spare bedroom), I decided on another FALD (Full Array Local Dimming) led Sony. It’s great, and at $999 on sale the value can’t be beat. I cannot comment much regarding the sound as it is hooked up to a 9 channel surround system.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi FunDaddy,

      Thank you for your thoughtful review!

      We’re delighted to hear that your new Sony BRAVIA XR X90L LED TV has exceeded your expectations and that you’ve continued to trust Sony for your home entertainment needs.

      Thank you for your loyalty to Sony—enjoy your new TV! -Maria Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Very impressive

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very great tv. Never had a Sony tv before, and with all the great reviews I have seen, I took a chance. I could not be anymore happier or more impressed with this product. It has a really, really great picture quality, a lifelike and realistic looking display for movies and gaming. Anyone looking at this product it is worth it. I would recommend this TV to anyone looking.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Vincent, Congratulations on your new TV! We're thrilled to hear that the Sony BRAVIA XR X90L is delivering a lifelike and immersive experience for both movies and gaming, meeting your expectations. Thank you for choosing Sony and for your recommendation! -Maria Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    It's a Sony

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is a Awesome TV for the price. The set up is easy with Google Home and the TV works beautifully in all types of light situations in the room

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi OmkarO,

      You made the right choice! We're thrilled that you are enjoying the picture quality and user-friendly functions of the TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Television

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Live the picture quality and speed. It’s in my living room and a great addition to the room.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi CindyA,
      Thanks for the great feedback! It brings us great joy to hear that your new XR-65X90L TV is a perfect fit for your living room and that you're loving the performance.

      We appreciate you choosing Sony!
      Best regards,
      Estefany Sony_US

  • Rated 5 out of 5 stars

    Sticking with Sony forever!!!

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Upgraded from a LG 55” which was doing me justice with 120hz for gaming. I wanted to upgrade but was nervous a larger tv wouldn’t fit on my dresser (which it barely fit) but i didn’t care. I immediately fell in love with this tv after not so much liking that it was a google tv and expect it to be pure Sony in and out, the tv of course paired with the PS5 as expected and it auto syncs to any device once plugged into a hdmi. With 4 hdmi port (2 of which are 4K earc) 2 usb ports and so much more, this tv is everything i could want in a tv. So many different picture modes depending on which hdmi and device you’re using, you’ll get certain presets if you’re using streaming services, when you’re in game mode, using a firestick etc. speaking of game mode there are so many features in game mode to help with getting everything precisely how you want it (VRR, Blacklight, reticle on/off, etc.) I will be looking into the new lineup Sony just rolled out thanks to this tv.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hey DarrellR, thank you for your enthusiastic review of the Sony XR65X90L TV!

      We're thrilled to hear about your positive experience and how the TV has enhanced your gaming setup. We understand your concern about it being a Google TV rather than a pure Sony TV. However, we'd love to share a few benefits of Google TV to help ease your concerns:

      Google TV offers a seamless experience by integrating your favorite apps, movies, shows, and live TV, all organized just for you based on your viewing habits. It allows you to discover new content easily and provides recommendations tailored to your preferences. The built-in Google Assistant can help you find movies, answer questions, control smart home devices, and more, providing convenience right at your fingertips.

      As you mentioned, the TV pairs effortlessly with the PS5, automatically activating the Auto Low Latency Mode (ALLM) which ensures a smooth and responsive gaming experience. Additionally, features such as VRR (Variable Refresh Rate) and various picture modes enhance your visual experience, keeping everything precisely how you want it during gameplay.

      Thank you for considering exploring the new Sony lineup. We are confident that you'll find more models that meet your high expectations. If you need further assistance or information, please don't hesitate to reach out.

      Enjoy your new TV, happy gaming and thank you for choosing Sony!
      Gus Sony_US