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Customer Ratings & Reviews

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Customer reviews

Rating 4.8 out of 5 stars with 1894 reviews

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Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

Pros mentioned filter

Cons mentioned filter

95%would recommend to a friend

Customers are saying

Customers love the excellent picture quality, realistic color, and ease of setup. Many also find it to be a good TV at a reasonable price. However, some customers have noted that the remote control lacks a number pad, and there are occasional mentions of slight blooming or contrast issues.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 20 Showing 381-400 of 1,894 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Smooth and beautiful

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Bought this t.v. to replace an older bravia 65 inch. Very happy with this purchase. It has two 120 hz 4k hdmi ports and two 60hz 4k hdmi ports. Since i game on ps5 and on pc its perfect. Pc gaming on this tv is great, getting the full 120hz smooth gameplay. Also using my older sony str-dh770 amp with this as well. Full sorround with a klipsch 10 inch sub, its amazing,ing submersion into any content. All the sony products work together seamlessly. Turn on the ps5 and the t.v and amp turn on as well.....boom ready to go. Great picture quality and plenty of useful features. Well worth the money.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JeffW, Thank you for upgrading to your new Sony X90L! We're thrilled to hear you're enjoying the HDMI 2.1 features of the two HDMI ports, smooth gameplay experience, great picture quality, and it works seamlessly with your Sony receiver. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Bravia x90l

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    Posted . Owned for 1.5 years when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I didn’t want a cheap clunker tv so I did some research and for the price point this x90l fights above its weight class. A year later and we are still in love with it!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DustinO,

      We are honored to hear that after a year, you are still completely in love with your BRAVIA X90L TV! It’s fantastic to know that your research paid off and that you feel its performance and features are fighting above its price point. We aim to deliver incredible value and long-term satisfaction, so thank you for sharing your five-star experience with us and for choosing Sony!

      Regards,
      Dominick Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV Price / performance

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    100% Satisfied. Wanted a great picture at a not too expensive price. At $950 for 65 in at BB this fit the bill. No, it's not an OLED but picture is great, it's energy cost is comparatively low, and no risk of OLED screen burn in. Wanted to keep all TVs in the house on the great Google Android easy use and fast interface.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for your positive review of the Sony XR65X90L, RalphV. We are delighted to hear that you are 100% satisfied with the picture quality, especially at the $950 price point at BB. The XR65X90L offers excellent picture quality, low energy consumption, and eliminates the risk of OLED screen burn-in. Additionally, the TV supports the great Google Android interface, ensuring ease of use and fast performance, which makes it convenient to keep all your TVs in the house on the same user-friendly system

      Your feedback is greatly appreciated and will help other customers make informed decisions. Enjoy your new television and thanks for choosing us!
      Gus Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Amazing tv

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    You won’t be disappointed with this tv. Great picture and sound. Using it for a master bedroom tv.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Nate!
      We are immensely pleased to hear that your new XR-65X90L TV is working out so well in your bedroom. It is great to know that the picture and sound quality have made it a worthwhile addition to your home!

      We really appreciate you choosing Sony and for the recommendation!
      Warm regards,
      Estefany Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Best TV!

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is by far the best tv I have EVER purchased! The color is amazing, the sound is amazing, everything about it is amazing. Highly recommend! Sticking with Sony for TVs forever now!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AdrianF!
      Thank you so much for taking the time to share your review of the XR-65X90L TV!
      It brings us great satisfaction to hear that this is the best TV you have ever purchased and that the color and sound have completely blown you away.

      The XR-65X90L features a Full Array LED panel with XR Contrast Booster for deep blacks and impressive brightness. For that amazing sound, it uses our Acoustic Multi-Audio technology, which features sound-positioning tweeters to ensure the audio perfectly matches the action on the screen, truly putting you in the center of the entertainment.

      We appreciate your decision to go with Sony!
      Warm regards,
      Estefany Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Great Quality, Reasonable Price

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing quality, crystal clear pictures with bright and vibrant color. Can see so many little details in TV scenes. Definitely one of our best purchases to date.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi KatherineK,

      You made the right choice! We're thrilled that you are enjoying the picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV. I got it for just under 1k and it has been a huge upgrade. Very bright and color accurate with all the ports you need for a modern media hookup.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi WesL, that's awesome! We are thrilled to hear that you've got a great deal on your XR65X90L. Thank you very much for sharing your excellent experience and for choosing Sony! - Romeo Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV has a beautiful and clear picture and enjoying the ease of using all of the other features. Very pleased to say the least.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Weezie, Amazing! We're thrilled to hear you like the beautiful and clear picture quality and ease of use of your new Sony X90L. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony TV

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great customer service and great product. Purchase, pickup and setup was great

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for the fantastic review, ClaireB!

      We are so glad to hear that your experience with the XR-65X90L was great from start to finish! From the purchase and pickup to the final setup, it’s wonderful to know everything went smoothly. We take a lot of pride in the Full Array LED picture quality of the X90L, and we're thrilled it’s now the centerpiece of your home.

      Thank you for choosing Sony!

      Best regards,

      Gus,
      Sony Social Media Team Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Huge Upgrade!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We tried three tv's and this one is a night and day difference between the other budget brands we bought. The picture and sound are great and the settings features are vast. Great TV!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ElizabethK!
      Thanks so much for taking the time to share your feedback on the XR-65X90L. It's wonderful that you are already noticing the superior picture and sound quality, as well as the depth of the available settings.

      The X90L is a powerhouse, driven by our Cognitive Processor XR, which works to analyze and enhance the picture to replicate how humans see and hear the real world.

      We're genuinely thankful you decided on Sony!
      Best regards,
      Estefany Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great Tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love this tv. Picture and colors are amazing. Would buy again.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for the fantastic review, Lann!

      We are absolutely thrilled to hear that the picture and colors on your XR-65X90L are amazing! Knowing that you would buy it again is the ultimate compliment for us.

      Thank you for choosing Sony and for being part of the family!

      Best regards,

      Gus, Sony Social Media Team Sony_US

  • Rated 5 out of 5 stars

    New TV and soundbar

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I was shopping for a new TV and soundbar. After looking for a while, I had questions. I was then helped helped by the Sony specialist at the Best buy store. He was very knowledgeable and answered all my questions. I learned some things about what these new TVs can really do. So far I'm really happy with the purchase of the 65 in Sony TV and soundbar.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AaronB,

      We are thrilled to hear that you are enjoying your new BRAVIA X90L and soundbar! It is great to know that our Sony specialist at Best Buy was able to provide the expert knowledge needed to help you find the perfect setup for your home.

      Thanks for choosing Sony.

      Best regards,
      Eliab Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Operation television

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sony tvs have clear pictures that seem to adapt to the ps5 seamlessly. The menu is awesome and provides a wide variety of well organized streaming choices. The remote is compatable well the tv so that the bravia is easy to navigate. Finally, it is affordable and has beautiful colors.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ANDRE, thanks for the fantastic 5-star review! It is most rewarding to hear you're loving the Sony - XR65X90L. This TV is an excellent choice for any home entertainment setup. It brings stunning 4K picture quality to life with the Cognitive Processor XR, while Full Array LED ensures deep contrast and smooth motion across all your content such as movies, sports, or games. Crucially for gamers, its support for 4K/120fps, Variable Refresh Rate, and Auto Low Latency Mode make it a perfect option for your PlayStation 5. Thank you so much for choosing Sony! Best regards, -Dominick Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    It's the best TV I've ever had in my life, very good image and sound quality.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AbrahamS,

      We are beyond pleased to hear that the X90L is the best television you have ever owned! We take great pride in our Full Array LED technology and our Cognitive Processor XR, which work together to deliver that lifelike image and immersive sound quality you're enjoying. Knowing that this TV has set a new standard for your viewing experience is incredibly rewarding for our team.

      Thank you for trusting Sony to be the centerpiece of your home.

      Regards,
      Dominick Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Subpar

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    Posted . Owned for 5 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The software for this TV is incredible. It uses Google TV and it has almost any feature available to any smart television or streaming device out there. My particular model is suffering from some light leakage around the left corner, so I’m hoping Sony’s manufacturer warranty can fix that. Besides that, the TV has performed everything well. Streaming through WiFi and Ethernet has been stable. Picture quality is top notch but not the best. Controls are very simple and the Sony remote can also perform as a media remote for the PS5. The 120hz refresh rate also works very well but is only for one of the HDMI ports. For AV enthusiasts, the LG G3 or perhaps Sony’s higher models may likely be more preferred, but this certainly get a lot of bang for your buck.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Jericho, Thank you for your thorough review. We're delighted to hear that you are enjoying your new Sony BRAVIA XR X90L TV and its features. However, we sincerely apologize for the inconvenience you are facing with your other Sony product. This is not the experience we strive to provide, and we would appreciate more information so we can work towards improving your experience. may we contact you to help and get more information? If so, please email the following information to socialsupport@am.sony, Apologies if you've already shared this information with customer service — we just want to ensure we have your most accurate details:

      Full Name:
      Best Buy Username:
      Telephone Number:
      Additional Information regarding your experience.

      Thank you for your patience, and we look forward to improving your experience!

      Sincerely,
      Maria Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Full Array LED is Fine

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is a great TV with a great picture. A lot less money that the QLED/OLEDs. Easy to view from all angles of the room. Lot's of features, like surround sound. Easy to set up and use.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Buzz,

      Perfect! We're thrilled that you like the sound, picture quality, and user-friendly functions of the TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Can't go wrong with Sony with cinematic experience

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Seamless navigation and connections with my Bose external sound bar, the IMAX enhanced setting just adds magic to HD movies. I have kept it (65 inch TV) on a 70 inch length table on the stand which comes by default with the TV. Be careful setting it up and transporting, you need two people to dissemble it from box and moving to table top. The brightness is really good, I needed that since my room has huge windows on two sides. I was deciding among LG, Samsung and this. I am happy after using it for few weeks.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Nikhil,

      Very nice! We're happy to hear that you like the smart features and picture quality of the TV. We appreciate the 5-star rating and thank you for choosing Sony!

      -David Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Awesome Quality TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We are happy & satisfied with our TV. It was very easy to setup with google. The picture is so clear, vivid and sharp; the sound is outstanding. This TV has amazing features plus the remote control is very easy to use. Our experience at BestBuy has been the best; easy and stress-free transaction with sales associate whom was very knowledgeable & helped us to choose the right TV for us, as we wanted to invest in a good quality tv that is still affordable. We're very pleased with the prompt & good communication delivery service; the delivery guys were nice and respectful. Would definitely recommend BestBuy for purchasing a new TV!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi WillyF, incredible! We're glad you like your new TV! Thanks for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Sony tv

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    Posted . Owned for 9 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Good quality, good sound brightness and clear screen

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JuderobinsanP, thank you for the five-star review! We're glad to hear you're enjoying the X90L brightness, sound, and clear picture quality. It's great to know the TV is adapting perfectly to your needs. Thank you for choosing Sony. Best regards, -Jenn. Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Beautiful picture and great sound

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Best TV I've owned. BestBuy staff was super helpful in talking through all the options. Originally I planned on a different make/model that was more expensive but I got all the features I needed/wanted for $500 cheaper. This actually makes me want to go back and upgrade other TVs that I hadn't planned on upgrading. This TV Very has a very fast app movement and amazing picture! Black colors are dark and not much light bleeding. Sounds is good enough to not need a sound bar.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Jason, We are thrilled to hear that your new Sony BRAVIA X90L is the best TV you have owned. It's also great to hear that you were assisted well by our local dealer. Thank you for your purchase. Enjoy! Vincent Sony_US