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Customer Ratings & Reviews

Your price for this item is $849.99
The comparable value price is $1,199.99

Customer reviews

Rating 4.8 out of 5 stars with 1755 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

Pros mentioned filter

Cons mentioned filter

95%would recommend to a friend

Customers are saying

Customers have good things to say about the 65" Class BRAVIA XR X90L LED 4K UHD Smart Google TV's picture quality, color accuracy, and ease of setup. Many appreciate the excellent value for the price and the impressive refresh rate, resulting in a positive overall experience. However, some users have noted issues with the remote control's design and occasional reliability concerns. A few also mentioned minor drawbacks such as glare and blooming in certain viewing conditions.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 20 Showing 381-400 of 1,755 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The x90l is a great tv. With a few adjustments to the settings the picture pops.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Chuck,

      Thank you for your wonderful review! We are so glad to hear that you love the picture quality of your BRAVIA X90L, and that a few adjustments have made the picture really pop for you.

      The XR Clear Image technology is what helps make the picture so clear and vibrant. This feature works to reduce noise and motion blur, ensuring you get a crisp image with excellent clarity and detail, even in fast-paced scenes.

      Thanks for choosing Sony, and have a marvelous day!
      DiegoV Sony_US

  • Pros mentioned:
    Color

    Rated 5 out of 5 stars

    Samsung tv

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv for the price. Got it for a bedroom nice and bright for the space

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      HI LaBrecque,

      That's wonderful to hear! We are so glad you're enjoying your new BRAVIA XR X90L TV and that its brightness and size are a perfect fit for your bedroom. We appreciate you sharing your positive feedback.

      Thanks for choosing Sony.

      Best regards,
      Eliab sony-global

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Sony Bravia tv

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great color and picture. The geek squad was great with installing and very informative. I would recommend them to anyone that is making a purchase from Best Buy.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Rick, astonishing! We're glad you like the picture quality of our product! See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA™, gives the TV an extremely slim, sophisticated look. Thanks for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Beautiful picture and great sound

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Best TV I've owned. BestBuy staff was super helpful in talking through all the options. Originally I planned on a different make/model that was more expensive but I got all the features I needed/wanted for $500 cheaper. This actually makes me want to go back and upgrade other TVs that I hadn't planned on upgrading. This TV Very has a very fast app movement and amazing picture! Black colors are dark and not much light bleeding. Sounds is good enough to not need a sound bar.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Jason, We are thrilled to hear that your new Sony BRAVIA X90L is the best TV you have owned. It's also great to hear that you were assisted well by our local dealer. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Crisp, vibrant images without the high cost

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The picture quality is excellent. Colors have perfect saturation. Looks attractive hung up on the wall without the high cost of a lot of thinner TV's. It's a beautiful product from a reliable brand. Sound quality is great too. We got a sound system, but even without, no complains.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Estefania19,

      Thank you for the 5-star rating and we're glad to hear that you like the picture and sound quality of the TV. Thank you for choosing Sony and have a nice day!

      -David Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony TV

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent picture quality! Excellent color quality! Easy to use…

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DustinM!
      It is great to hear you are so happy with the BRAVIA X90L TV. We're especially glad to know that you're finding the picture and color quality to be excellent and that it's easy to use.

      Thanks for choosing Sony!
      Best regards,
      Estefany Sony_US

  • Pros mentioned:
    Picture quality
    Cons mentioned:
    Remote control

    Rated 5 out of 5 stars

    Small Remote

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love the TV, but we HATE the remote. It is very small, and my Dad has big fingers. He is constantly pressing two buttons at once. He won't use the voice feature because he doesn't want to!! lol

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Club334me2, Thanks for the 5-star rating! We're glad that you are enjoying the picture quality of the X90L TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. We apologize if you are not impressed with the design and size of the remote. We'll take this as feedback as it can help us improve in the future. Thanks for choosing Sony! -Craig Sony_US

  • Rated 5 out of 5 stars

    New Sony same model

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very nice TV I really like Sony TV'S this is the second one of this model I bought one 2.5 years ago and damaged the screen.. really liked it so when I went to Best buy they still had the same model and it was 400 less so bought it again! 5

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi GaryS!
      Thanks so much for taking the time to share your feedback about the XR-65X90L television.
      It is great to hear that you were so pleased with your original TV that you decided to get the same model again, especially since you found such a great deal!

      We appreciate your continued loyalty to Sony TVs!
      Best regards,
      Estefany Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Sony

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture. Easy navigating apps i recommend checking it out

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Creolekidd01, Thank you so much for sharing your awesome experience! It's our pleasure to hear that you're having the best experience with the great picture and user-friendly interface of your Sony BRAVIA XR X90L TV. Thank you for recommending and choosing Sony! Enjoy! -Maria Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Awesome Quality TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We are happy & satisfied with our TV. It was very easy to setup with google. The picture is so clear, vivid and sharp; the sound is outstanding. This TV has amazing features plus the remote control is very easy to use. Our experience at BestBuy has been the best; easy and stress-free transaction with sales associate whom was very knowledgeable & helped us to choose the right TV for us, as we wanted to invest in a good quality tv that is still affordable. We're very pleased with the prompt & good communication delivery service; the delivery guys were nice and respectful. Would definitely recommend BestBuy for purchasing a new TV!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi WillyF, incredible! We're glad you like your new TV! Thanks for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We love this TV. The picture is very crisp. It was also easy to mount.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Satisfied

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv. Happy with it. Sticking with Sony because of the ps5. Looks great

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Zlink123,

      Thank you for your fantastic review! We are so glad to hear you are happy with your new Sony BRAVIA TV, especially how great it looks with your PS5. We truly appreciate your loyalty!

      The 4K Processor X1 is what makes the picture so clear and vibrant. This processor works to produce a wide range of colors and excellent clarity, ensuring that every play is displayed with lifelike detail and smooth motion.

      Thanks for choosing Sony, and have an excellent day!
      DiegoV Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Gorgeous Picture

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This Sony Bravia has the most breathtaking colors & clarity! We love it! It's remote is easy to use and it partners well with our Sony receiver. The sound is amazing.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DarlaB,

      Amazing! We're glad that you like the picture quality and user-friendly functions of the X90L. It's also great that the TV works well with your Sony receiver. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Full Array LED is Fine

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is a great TV with a great picture. A lot less money that the QLED/OLEDs. Easy to view from all angles of the room. Lot's of features, like surround sound. Easy to set up and use.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Buzz,

      Perfect! We're thrilled that you like the sound, picture quality, and user-friendly functions of the TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Best in class buy far

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love the picture quality of my new tv! I have been a fan of Sony tvs for years. Cinema Forever!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DOUGLASB,

      It's great to hear you're enjoying the picture quality of your new BRAVIA XR X90L TV. We're thrilled to have you as a longtime fan and appreciate your loyalty to Sony!

      Thanks for choosing Sony.

      Best regards,
      Eliab Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    The Best On Market

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV bought it for the bedroom, Sony lights out the best on the market. Bought a Brava 9 for the TV Room. Stands out above them all. You get what you pay for.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi LutherW, thanks so much for the fantastic 5-star review. We're elated to hear you're enjoying both the Sony - X90L in your bedroom and the Sony - Bravia 9 in your TV room, what a great combo! It means a lot to know that Sony stands out for you as the best on the market. We couldn't agree more: with premium picture quality and performance, you really do get what you pay for. Thanks again for choosing Sony! Best regards, -Dominick Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Excellent picture. Ads in home screen suck.

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    Posted . Owned for 4 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent picture on this Bravia TV. Very bright, I actually turn down brightness to 35 (max of 50) in a room that gets sunlight. Nice colors. Feet can raise TV if you have a thin soundbar, but it isn't enough for a real center channel speaker as part of a full surround system. The built-in speakers are better than expected (of course can't compare to a real surround system). I have to knock off a star for two reasons: the home screen has ads you CANNOT remove. Inexcusable on a $1,500 TV. And the HDMI control misbehaves badly: for several minutes after the TV is TURNED OFF, it randomly turns my Onkyo receiver on and off, and mutes it. When I turn the TV off, it will also turn off the receiver and my blu-ray player. These cannot be disabled in the TV settings! I have to disable HDMI control in my AVR itself to block it.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Marc, Thank you for the feedback on your experience with your Sony X90L. While we're glad you like the peak brightness, vibrant colors, excellent built-in speaker sound of this TV, we regret to hear about the Home screen ads and HDMI control issue you're experiencing.

      For advertisement/ads, there are certain applications like YouTube and others that will run ads depending on your viewing habits. This is not a feature you can turn off when it comes to those applications. During the initial setup process of the tv, you can opt-out of certain features and that is up to the user to decide what is best for their experience.

      At Sony, we are always looking to improve our product quality and features. We have noted your input about the advertisement/ads and will be sure to forward this feedback to the appropriate department.

      For "Bravia Sync/Control for HDMI" issues, please make sure to update the firmware version of the TV. If you are unable to resolve your concern, please email us at socialsupport@am.sony.com with the following details:

      Name:
      Username:
      Model Number:
      Issue:
      Telephone Number:

      Hope this helps and thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Highly recommend this Sony tv.

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    Posted . Owned for 7 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    So far this has been a very good tv and it meets all of my expectations of picture quality as well as color accuracy. If you are on Comcast or similar signal try to get a 4k signal box. I previously had the 55” version of this tv. The sound on this tv is much improved over last years version. It may be due to the 10” difference allowing for better speakers. If you watch a lot of movies on Netflix etc. then you might want to purchase a soundbar but if you watch mostly regular tv shows then you won’t be disappointed in the tv speakers. Make sure you make sure the stand fits on your stand.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi David, Thanks for sharing your experience. We are thrilled to hear that you now have very good smart TV and it meets all of your expectations. We always strive to deliver the best picture and sound quality with our TVs. Thank you for choosing Sony! Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    A title new TV

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing TV amazing picture great value, but with the current and recent a 17 flaw of the iPhone and hacks on my network, I cannot fully enjoy it, but it is one of the best TVs I’ve ever owned and would buy again and I’m usually a Samsung guy and it totally turned me onto Sony.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JaredM, It's incredible to hear that this TV has not only met but exceeded your expectations, even coming from a background of Samsung preference. The picture quality and value seem to be top-notch, making it one of the best you've owned. Sorry to hear about the external issues with your iPhone and network security, hopefully, those can be resolved so you can enjoy your TV to the fullest. Thanks for sharing your experience, and for being open to switching brands. It's a strong endorsement for Sony! -Jess Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Sony Tv

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture , sound, ease of operation are all excellent!! Easy choice!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DuaneO, Thank you for the 5-star review. It's wonderful to hear that you find your Sony BRAVIA XR X90L TV's pictures, sound, and user interface excellent. Thank you for choosing Sony! -Maria Sony_US