Best Buy Tech Fest SaleEnds Sunday. Limited quantities. No rainchecks.Shop now

Skip to contentGo to Product Search
Main Content

Customer Ratings & Reviews

$849.99
Save $350
Comp. Value: $1,199.99

Customer reviews

Rating 4.8 out of 5 stars with 1837 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

Pros mentioned filter

Cons mentioned filter

95%would recommend to a friend

Customers are saying

Customers regard the 65" Class BRAVIA XR X90L LED 4K UHD Smart Google TV (2023) highly for its excellent picture quality, realistic color, and ease of use. Many find the setup process straightforward and appreciate the overall TV quality, especially considering the reasonable price. Some customers have noted minor drawbacks such as the remote control lacking a number pad, minimal glare, and occasional slight blooming. A few have also mentioned concerns about contrast and occasional lag when opening apps.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 20 Showing 381-400 of 1,837 reviews
  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Great TV

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Wow!! What a picture. It is unbelievable how great this color and quality of picture is. You can look at this TV at an angle and still have great picture. I'm still learning the attributes of this TV.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi mick1945,
      That's awesome! It's nice to hear your satisfaction on the picture quality of our Sony TV. See a vivid, crisp picture while you watch and game, all powered by the intelligent Cognitive Processor XR™. Full Array LED and XR Contrast Booster precisely controls zones of LEDs expanding the contrast range for deep, detailed blacks and increased peak brightness. HDMI 2.1 VRR, 4K120, and ALLM support lets you unlock the full potential of your favorite games for smooth and clear gameplay. Thank you for choosing Sony! - Marco Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Must Buy for Avid TV Watchers

    |
    |
    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV! Beautiful picture and awesome OS. Easy to use, control from your phone and runs very smooth. Never had a TV as slick as this one.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Evan,

      Amazing! We're glad that you like the picture quality, Google software, and user-friendly functions of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony Bravia "Bravo!!!"

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Incredible picture, easy setup, My football season has been escalated to a new level.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for your fantastic review, BobRoz!

      We are absolutely thrilled to hear that your XR65X90L television is delivering an incredible picture and that the easy setup allowed you to jump straight into enjoying your content!

      It's particularly rewarding to know that the TV has "escalated your football season to a new level." The combination of our Cognitive Processor XR™ and a high-refresh panel is designed to make fast-paced sports look incredibly smooth, detailed, and immersive.

      Thank you again for choosing Sony!

      Best regards, Gus, Sony Social Media Team sony-global

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    AMAZING 4K TV!!

    |
    |
    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Unbelievable Picture and Quality!!-Wouldnt expect any less from Sony!!-Top of the charts!!-Setup was quick and easy and the APPS are awesome!!-Highly recommend!-Replaced a 40” Toshiba that died after 13 years..And the Geek Squad did an outstanding job wall mounting it and making sure all my other devices were connected properly!!-100% Awesome!!-Best Buy,You guys Rock!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Paulie, Thanks for the 5-star rating! We're glad you like your new TV. Enjoy and thanks for choosing Sony. -Craig Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Awesome TV

    |
    |
    Posted . Owned for 3 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love this tv because the colors are incredible for my movies and video games. Even the upscale for dvds is impressive. My only complaint would be that the smart hub isnt the greatest. It freezes a lot and i have to restart the tv.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi there!
      Thanks for taking the time to share your review of the X90L!
      It is great to hear that you're loving the picture quality, especially the vibrant colors for your movies and video games. We also appreciate you mentioning the impressive upscaling for DVDs.

      We understand your frustration with the smart hub freezing. Dealing with glitches can definitely take away from the experience, and we want to help sort that out. Please contact our support team at your convenience. They can walk you through some troubleshooting steps or explore other options to get that freezing issue resolved.
      You can locate their contact information here: https://us.esupport.sony.com/support/s/support-contact?language=en_US&category=tv

      Thanks for choosing Sony and for letting us know about this issue.
      Best regards,
      Estefany Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    SONY TV

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    incredible picture quality and very easy to set up and connect to a sound bar

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thanks for the feedback, Davis! We're glad you like your new TV. Enjoy and thanks for choosing Sony. -Craig Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    EXCEEDS EXPECTATIONS

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    After a month of use this TV is exceptional for picture quality, speed, no. of ports, and a nice sound without having to have a sound bar. My previous VIZIO Smart TV can't hold a candle to it when changing channels, freezing up and having to be rebooted as well as the time it took just to start. Well worth the money my sons & daughters invested to gift it to me as a Christmas gift.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AllTrue,
      Thank you so much for sharing your positive experience with your new Sony BRAVIA XR X90L! We're thrilled to hear that it has exceeded your expectations in terms of picture quality, speed, and overall performance. It's wonderful to know that the sound is great too.
      Thank you for choosing Sony, and we hope you continue to enjoy your TV for years to come! -Maria Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Good deal for the price.

    |
    |
    Posted . Owned for 8 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    For watching sports there is a huge difference in quality. I never really bought Sony before but you can see a difference in football and baseball. So awesome product.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Lerchcon,

      We're thrilled to hear that you're seeing a huge difference in quality on your BRAVIA XR X90L TV, especially when watching sports like football and baseball. We design our TVs with features like XR Motion Clarity to ensure fast-paced action looks incredibly smooth and clear. We're so glad you chose Sony and are happy with your purchase!

      Thanks for choosing Sony.

      Best regards,
      Eliab sony-global

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Can't go wrong with Sony with cinematic experience

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Seamless navigation and connections with my Bose external sound bar, the IMAX enhanced setting just adds magic to HD movies. I have kept it (65 inch TV) on a 70 inch length table on the stand which comes by default with the TV. Be careful setting it up and transporting, you need two people to dissemble it from box and moving to table top. The brightness is really good, I needed that since my room has huge windows on two sides. I was deciding among LG, Samsung and this. I am happy after using it for few weeks.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Nikhil,

      Very nice! We're happy to hear that you like the smart features and picture quality of the TV. We appreciate the 5-star rating and thank you for choosing Sony!

      -David Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Smooth and beautiful

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Bought this t.v. to replace an older bravia 65 inch. Very happy with this purchase. It has two 120 hz 4k hdmi ports and two 60hz 4k hdmi ports. Since i game on ps5 and on pc its perfect. Pc gaming on this tv is great, getting the full 120hz smooth gameplay. Also using my older sony str-dh770 amp with this as well. Full sorround with a klipsch 10 inch sub, its amazing,ing submersion into any content. All the sony products work together seamlessly. Turn on the ps5 and the t.v and amp turn on as well.....boom ready to go. Great picture quality and plenty of useful features. Well worth the money.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JeffW, Thank you for upgrading to your new Sony X90L! We're thrilled to hear you're enjoying the HDMI 2.1 features of the two HDMI ports, smooth gameplay experience, great picture quality, and it works seamlessly with your Sony receiver. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Great TV

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV. I got it for just under 1k and it has been a huge upgrade. Very bright and color accurate with all the ports you need for a modern media hookup.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi WesL, that's awesome! We are thrilled to hear that you've got a great deal on your XR65X90L. Thank you very much for sharing your excellent experience and for choosing Sony! - Romeo Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Perfect replacement TV!

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV is awesome! I love to play my PS5 on it. Love the picture and sound when watching movies and streaming. Easy enough to change things around to your liking. I love all the features including the new ones. And I love making it a photo album for standby

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello MiguelM,

      Thank you for choosing Sony!

      We’re honored to hear your positive feedback on the TV XR65X90L! It’s wonderful that you’re enjoying the exceptional picture and sound quality while playing your PS5 and watching movies and streaming content. The ease of customization to your liking and the new features, including the photo album standby mode, truly make it a versatile and user-friendly TV. Enjoy your viewing and gaming experiences!

      Best regards,
      -Fred Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Great Quality, Reasonable Price

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing quality, crystal clear pictures with bright and vibrant color. Can see so many little details in TV scenes. Definitely one of our best purchases to date.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi KatherineK,

      You made the right choice! We're thrilled that you are enjoying the picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Sony Bravia tv

    |
    |
    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great color and picture. The geek squad was great with installing and very informative. I would recommend them to anyone that is making a purchase from Best Buy.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Rick, astonishing! We're glad you like the picture quality of our product! See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA™, gives the TV an extremely slim, sophisticated look. Thanks for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Sony Bravia XR

    |
    |
    Posted . Owned for 3 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Color and image is crisp and clear! The Google integration makes it super easy to connect with all devices and access to the Playstore for TV apps makes it very easy to remotely install applications

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JustinG,

      Amazing! We're thrilled that you like the picture quality and Google software of the TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Really nice tv

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love this tv mounting system worked great with my stand picture is outstanding and dont know magic they are doing with sd content but everything I view on it looks great. Not to mention they it make my ps5 games look amazing would definitely buy another one when the time comes

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ChristopherM, thank you for your wonderful review of the XR65X90L!

      We're thrilled to hear that you're enjoying the TV mounting system and that it integrates well with your stand. We take immense pride in the picture quality of our TVs, and it's great to know that our efforts in upscaling SD content are making a noticeable difference in your viewing experience. Additionally, we're excited that our TV enhances your PS5 gaming experience, delivering the visuals and performance you've come to expect. Your satisfaction means a lot to us, and we look forward to providing you with more exceptional products in the future.

      Thank you so much for choosing us!
      Gus Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Best tv I’ve ever had

    |
    |
    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Super clear high quality tv. It is the best the I’ve ever had.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Marcus,

      We are immensely pleased to hear that you are enjoying the super clear, high-quality picture of the BRAVIA X90L! Knowing that it is the best TV you've ever had is fantastic praise. Thank you for your five-star review and for choosing Sony!

      Regards,
      Dominick Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Recent Purchase

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I purchased this TV for my livingroom. I recently moved and needed a bigger TV for my livingroom room. I love the picture & quality. This is the 2nd Bravia TV that I have in my home

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DeashiaP,

      We're excited to hear how much you love the picture and quality of your new BRAVIA X90L TV and that it fits great on your living room! It's especially rewarding to know that this is your second BRAVIA TV, as your continued trust in our brand means a great deal to us.

      Thanks for choosing Sony!

      Sincerely,
      Jenn | Sony Social Media Team. Sony_US

  • Pros mentioned:
    Picture quality
    Cons mentioned:
    Remote control

    Rated 5 out of 5 stars

    Small Remote

    |
    |
    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love the TV, but we HATE the remote. It is very small, and my Dad has big fingers. He is constantly pressing two buttons at once. He won't use the voice feature because he doesn't want to!! lol

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Club334me2, Thanks for the 5-star rating! We're glad that you are enjoying the picture quality of the X90L TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. We apologize if you are not impressed with the design and size of the remote. We'll take this as feedback as it can help us improve in the future. Thanks for choosing Sony! -Craig Sony_US

  • Pros mentioned:
    Picture quality
    Cons mentioned:
    App performance

    Rated 5 out of 5 stars

    65" Sony

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Easy to use, great picture. On lag when opening apps.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi WilliamW, we're glad you like our product. We're sorry to hear that you have an issue with lag when opening apps. Please isolate the issue by following this link:

      https://www.sony.com/electronics/support/articles/00108468?utm_source

      If you require any additional support with regard to this product, please email us at socialsupport@am.sony.com with the following details: Name: Username: Model Number: Issue: Telephone Number:

      Thanks for choosing Sony. ~Earl Sony_US