Customer Ratings & Reviews
- Model:
- XR65X90L
- |
- SKU:
- 6544733
Customer reviews
Rating 4.8 out of 5 stars with 1837 reviews
(1,837 customer reviews)Rating by feature
- Picture Quality4.9
Rating 4.9 out of 5 stars
- Sound Quality4.6
Rating 4.6 out of 5 stars
- Brightness4.9
Rating 4.9 out of 5 stars
Customers are saying
Customers regard the 65" Class BRAVIA XR X90L LED 4K UHD Smart Google TV (2023) highly for its excellent picture quality, realistic color, and ease of use. Many find the setup process straightforward and appreciate the overall TV quality, especially considering the reasonable price. Some customers have noted minor drawbacks such as the remote control lacking a number pad, minimal glare, and occasional slight blooming. A few have also mentioned concerns about contrast and occasional lag when opening apps.
This summary was generated by AI based on customer reviews.
- Pros mentioned:Picture quality
Rated 5 out of 5 stars
Excellent image quality.
||Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.Excellent image quality. Mediocre audio. OS could use some refinement.
I would recommend this to a friendBrand response from SonyListens
Posted .Hello Scotto!
Thanks so much for sharing your feedback on the XR-65X90L. We're really happy to hear you're enjoying the image quality.
We appreciate you letting us know about the audio and the OS. Your comments are valuable, and we're always working to refine the user experience.
Regarding the audio, if you're looking for an immediate and significant upgrade to complement that great picture, we would definitely recommend checking out one of our Sony soundbars. Something like the HT-A3000 or the HT-A5000 is designed to integrate seamlessly with the X90L.
And for the OS, we take all feedback on board for future updates and development.
Thanks for being a Sony customer!
Warm regards,
Estefany
- Pros mentioned:Picture quality, Setup
Rated 5 out of 5 stars
Great TV. Worth the money
||Posted . Owned for less than 1 week when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Picture is supurb. Setup was easy. Amazing upgrade from standard hd
I would recommend this to a friendBrand response from SonyListens
Posted .Hi ChristienB,
Thank you for your review! It’s wonderful to hear that the Sony BRAVIA XR X90L has exceeded your expectations with its superb picture quality. Congratulations on your upgrade and thank you for choosing Sony! Enjoy! -Maria
- Pros mentioned:Picture quality
Rated 5 out of 5 stars
Beautiful picture and great sound
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Best TV I've owned. BestBuy staff was super helpful in talking through all the options. Originally I planned on a different make/model that was more expensive but I got all the features I needed/wanted for $500 cheaper. This actually makes me want to go back and upgrade other TVs that I hadn't planned on upgrading. This TV Very has a very fast app movement and amazing picture! Black colors are dark and not much light bleeding. Sounds is good enough to not need a sound bar.
I would recommend this to a friendBrand response from SonyListens
Posted .Hello Jason, We are thrilled to hear that your new Sony BRAVIA X90L is the best TV you have owned. It's also great to hear that you were assisted well by our local dealer. Thank you for your purchase. Enjoy! Vincent
- Pros mentioned:Ease of use, Picture quality
Rated 5 out of 5 stars
Great picture quality
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Great picture quality. East to set up and start enjoying. Nice sound even when we do not use the sound bar we added. Would recommend
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Casey,
Great! We're glad that you like the sound, picture quality, and user-friendly functions of the TV. Thank you for choosing Sony!
-Ralph
- Pros mentioned:Picture quality
Rated 5 out of 5 stars
Superior TV
||Posted . Owned for 1 week when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.I researched TVs for months, purchased and returned a Samsung Mini LED before landing on the Sony X90L. In this price range, you can’t beat this TV. Sony is far superior to Samsung. I used to buy only Samsung but they have clearly declined. I’m very happy with the quality of this Sony TV. Sports look great, regular TV looks good and movies are fantastic, especially with Dolby Vision, which Samsung doesn’t support.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi SharpStew, You've made an excellent choice! We're glad to hear you're enjoying the overall quality, especially with sports, regular TV, and movies enhanced by Dolby Vision. Thanks for choosing Sony! -Sam
- Pros mentioned:Picture quality
Rated 5 out of 5 stars
GREAT TV!
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.GREAT TV! VOICE ACTIVATED REMOTE CONTROL IF YOU CHOOSE WHICH I DO. GREAT HIGH QUALITY PICTURE AND SOUND! VERY EASY TO COMMAND AND NAVIGATE! I WOULD BUY AGAIN FOR A LOVED ONE!
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Laura,
Thanks for your fantastic review!
We truly heartened to hear how much you're enjoying your X90L television. It's wonderful to know that you find the picture and sound quality outstanding and that the voice-activated remote makes navigation easy and convenient for you—this is the seamless experience we aim for!
Thanks for choosing Sony.
Sincerely,
Jenn | Sony Social Media Team.
- Pros mentioned:Picture quality
Rated 5 out of 5 stars
Awesome Quality TV
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.We are happy & satisfied with our TV. It was very easy to setup with google. The picture is so clear, vivid and sharp; the sound is outstanding. This TV has amazing features plus the remote control is very easy to use. Our experience at BestBuy has been the best; easy and stress-free transaction with sales associate whom was very knowledgeable & helped us to choose the right TV for us, as we wanted to invest in a good quality tv that is still affordable. We're very pleased with the prompt & good communication delivery service; the delivery guys were nice and respectful. Would definitely recommend BestBuy for purchasing a new TV!
I would recommend this to a friendBrand response from SonyListens
Posted .Hi WillyF, incredible! We're glad you like your new TV! Thanks for choosing Sony! ~Earl
- Pros mentioned:Ease of use, Picture quality
Rated 5 out of 5 stars
Full Array LED is Fine
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.This is a great TV with a great picture. A lot less money that the QLED/OLEDs. Easy to view from all angles of the room. Lot's of features, like surround sound. Easy to set up and use.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Buzz,
Perfect! We're thrilled that you like the sound, picture quality, and user-friendly functions of the TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!
-Ralph
- Pros mentioned:Picture quality
Rated 5 out of 5 stars
Happy Camper
||Posted . Owned for 2 months when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.I'm very happy with this television! The picture is fantastic without being Oled. I have a room where sunlight hits the wall where the tv is mounted. So, this was a big concern for me regarding burn-in screen degradation. The Geek Squad did a marvelous job of mounting and creating a an outlet in my wall to conceal tge wires and cables.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Striper, Thanks for the 5-star rating! We're glad you like your new TV. Enjoy and thanks for choosing Sony. -Craig
- Pros mentioned:Color, Picture quality
Rated 5 out of 5 stars
10/10 Would highly recommend
||Posted . Owned for 2 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Great picture and colors. Definitely go with this model over the cheaper one. The colors truely show. Sony never misses with these tvs.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Adam,
You made the right choice! We're glad that you are enjoying the picture quality of the TV. Thank you for choosing Sony!
-Ralph
- Pros mentioned:Picture quality
Rated 5 out of 5 stars
Just what I wanted.
||Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.While I've only had it for a few weeks, I am pleased with the quality of the picture and the sound.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi SusanH,
That's wonderful to hear! We're beyond pleased to hear you're already enjoying the Sony BRAVIA X90L. We take pride in delivering exceptional visual and audio experiences, so we're thrilled that the picture quality and sound have impressed you right out of the box.
Thank you for choosing Sony!
Regards,
Dominick
- Pros mentioned:Picture quality
Rated 5 out of 5 stars
Bravia
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.I had the unit delivered but opted to install it myself. It arrived in good condition but was kind of heavy for an old geezer like me but I managed. The picture quality is terrific. I also bought the Sony sound bar and it sounds great.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi JonathanE, we're honored to hear that you're enjoying the wonderful picture quality with vibrant contrast and vivid colors of the Sony - XR65X90L! The addition of a Sony soundbar is such an excellent complement to create a truly cinematic experience at home! Thanks for trusting Sony. Best regards, -Dominick
- Pros mentioned:Color, Picture quality
Rated 5 out of 5 stars
Gorgeous Picture
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.This Sony Bravia has the most breathtaking colors & clarity! We love it! It's remote is easy to use and it partners well with our Sony receiver. The sound is amazing.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi DarlaB,
Amazing! We're glad that you like the picture quality and user-friendly functions of the X90L. It's also great that the TV works well with your Sony receiver. Thank you for choosing Sony!
-Ralph
- Pros mentioned:Picture quality
Rated 5 out of 5 stars
Review on 65" Song Bravia TV
||Posted . Owned for 2 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.We love our new 65" Sony Bravia tv! Good clear picture & not too big!
I would recommend this to a friendBrand response from SonyListens
Posted .Thank you for your lovely review, Mapenguin!
We are so pleased to hear that you love your new XR65X90L TV! It's rewarding to know that you are enjoying the good, clear picture and that the size is a perfect fit for your space.
Thanks for choosing Sony!
Best regards, Gus, Sony Social Media Team
- Pros mentioned:Picture quality
Rated 5 out of 5 stars
Highly recommend this Sony tv.
||Posted . Owned for 7 months when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.So far this has been a very good tv and it meets all of my expectations of picture quality as well as color accuracy. If you are on Comcast or similar signal try to get a 4k signal box. I previously had the 55” version of this tv. The sound on this tv is much improved over last years version. It may be due to the 10” difference allowing for better speakers. If you watch a lot of movies on Netflix etc. then you might want to purchase a soundbar but if you watch mostly regular tv shows then you won’t be disappointed in the tv speakers. Make sure you make sure the stand fits on your stand.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi David, Thanks for sharing your experience. We are thrilled to hear that you now have very good smart TV and it meets all of your expectations. We always strive to deliver the best picture and sound quality with our TVs. Thank you for choosing Sony! Enjoy! Vincent
- Pros mentioned:Picture quality
Rated 5 out of 5 stars
Great
||Posted . Owned for less than 1 week when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Brought the product and picked up at the store. The curb side pickup is seamless and associates did a great job. Coming to the TV it was amazing I was eyeing on this for couple of years and finally found great. I brought an open box with excellent condition and to my surprise it looks brand new when I opened the box came with all original packaging. I am very happy with purchase
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Prabhu, Thank you for sharing your experience! We're thrilled to hear that you had an excellent experience in purchasing your Sony BRAVIA XR X90L. It's fantastic that your Sony TV exceeded your expectations. It sounds like it was well worth the wait!
We’re delighted you’re happy with your new TV. Thank you for choosing Sony, and enjoy every moment of your stunning viewing experience! -Maria
- Pros mentioned:Picture quality
Rated 5 out of 5 stars
Tv satisfied
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Awesome product for tv. We enjoy it very much. I recımmend it everyone who wants to buy a tv.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi SebnemK,
We are delighted that you are enjoying the Sony BRAVIA X90L so much and consider it an excellent choice for a television. We are proud of the features that make this TV stand out, including the Full Array LED backlight for incredible contrast and brightness, and the Cognitive Processor XR which delivers a realistic picture with vibrant colors and deep blacks!
We truly appreciate you being part of the Sony family and enjoy every moment with your new TV!
Regards,
Dominick
- Pros mentioned:Picture quality
Rated 5 out of 5 stars
Excellent
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Went into the Northridge location looking for an outdoor TV and was recommended this TV and it is the perfect TV for outdoors!
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Lakersfan5491,
Thank you for taking the time to share your feedback about the X90L!
We're glad to hear you're enjoying the TV you were recommended, we're confident it's delivering the best picture quality. We can imagine how good it looks outside, but as a friendly and important clarification, we wanted to let you know that the X90L is designed for indoor use only. Televisions not specifically rated for outdoor use can be permanently damaged by exposure to moisture, direct sunlight, and extreme temperatures, and this type of damage is not covered under the manufacturer's warranty.
To ensure your TV's longevity and to protect your investment, we highly recommend using it indoors. If you do plan on using it in a semi-outdoor or patio setting, a permanent, weatherproof outdoor TV enclosure would be necessary to protect the unit from the elements.
We hope you love all the top-tier features of your new TV!
Thanks for choosing Sony!
Sincerely,
Jenn | Sony North America.
- Pros mentioned:Picture quality
Rated 5 out of 5 stars
Great tv
||Posted . Owned for 6 months when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Love the quality of image! Use for movies as well as gaming and I can adjust picture modes with so much ease only down side is that speakers are on bottom so I paired mine with a sound system. Without the sound system the sound was still good just quieter
I would recommend this to a friendBrand response from SonyListens
Posted .Hi, YarixaM,
Thanks for the great review ad the 5-stars rating! We are glad to hear that you love your BRAVIA X90L. It's Cognitive Processor XR™ delivers a picture with wide dynamic contrast and natural colors, replicating how we see the real world.
We really appreciate the preference, thank you for choosing Sony, have an amazing day!
-DiegoV
- Pros mentioned:Picture quality
Rated 5 out of 5 stars
Great Crisp Picture with Superior Built in Speaker
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Great crisp picture at a reasonable price point relative to OLED formats. Installed speaker system is also slightly superior than comparable brands (no need for a sound bar or separate surround sound system to fill a moderately sized living room).
I would recommend this to a friendBrand response from SonyListens
Posted .Hi, ThomasD,
Thanks for the great review and the 5-stars rating! It is delightful to hear that you love your BRAVIA TV so much! Picture quality will be amazing, as the 4K HDR Processor X1 intelligently enhances every scene in real-time boosting color, contrast, and clarity.
Thank you for choosing Sony, have an amazing day!
-DiegoV




































