Customer Ratings & Reviews
- Model:
- XR65X90L
- |
- SKU:
- 6544733
Customer reviews
Rating 4.8 out of 5 stars with 1755 reviews
(1,755 customer reviews)Rating by feature
- Picture Quality4.9
Rating 4.9 out of 5 stars
- Sound Quality4.6
Rating 4.6 out of 5 stars
- Brightness4.9
Rating 4.9 out of 5 stars
Customers are saying
Customers have good things to say about the 65" Class BRAVIA XR X90L LED 4K UHD Smart Google TV's picture quality, color accuracy, and ease of setup. Many appreciate the excellent value for the price and the impressive refresh rate, resulting in a positive overall experience. However, some users have noted issues with the remote control's design and occasional reliability concerns. A few also mentioned minor drawbacks such as glare and blooming in certain viewing conditions.
This summary was generated by AI based on customer reviews.
Rated 5 out of 5 stars
Great TV for the money
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Outstanding quality for the amount you pay the grand kids love playing their games on unit, perfect size and looks great
I would recommend this to a friendBrand response from SonyListens
Posted .Hello DouglasB,
Thank you for choosing Sony!
We couldn't be happier to hear that the XR65X90L TV is delivering outstanding quality and that your grandkids enjoy playing their games on it. It’s wonderful to know the size and design fit perfectly in your space. Thank you for sharing this heartwarming feedback—it truly motivates us to keep creating great experiences for families.
Best regards,
-Fred
- Pros mentioned:Picture quality
Rated 5 out of 5 stars
Sony TV
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Excellent picture quality of TV is very good. Would definitely recommend Sony TV for any home purchase
I would recommend this to a friendBrand response from SonyListens
Posted .Hello Chili,
Thank you for choosing Sony!
It’s fantastic to know that you’re enjoying the excellent picture quality of the XR65X90L TV! We truly appreciate your recommendation and are delighted that you find it suitable for any home purchase. Thank you for sharing your positive experience!
Best regards,
-Fred
- Pros mentioned:Picture quality
Rated 5 out of 5 stars
65" X90L
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Very happy with this purchase. Love the smart operating system because it auto changes app by program viewing memory. Nintendo Switch looks great, streaming works the best I've ever had, and controller for My Sony Blu ray player controls seamlessly. I have a small living room, so speakers are fine standalone but rocks my world when digitally connected to existing stereo. I would recommend purchase of this TV.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi JohnS, Thank you for sharing your wonderful experience with your Sony X90L! We're glad you love the Google TV OS and it works seamlessly and looks great with your Nintendo Switch and Sony Blu ray player. Thanks for choosing Sony! -Sam
- Pros mentioned:Ease of use, Picture quality
Rated 5 out of 5 stars
Great TV
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Great TV, easy set up, no complaints! Picture is great, bought a sound bar and sub-woofer to complement the sound.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi GabrielaT,
You made the right choice! We're glad that you like the picture quality and user-friendly functions of the TV. Thank you for choosing Sony!
-Ralph
- Pros mentioned:Picture quality
Rated 5 out of 5 stars
Great Purchase
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Excellent picture. Sound quality fills the room nicely.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi MichaelH,
Thank you for the 5-star review! We're thrilled to hear that you're enjoying the excellent picture and that the sound quality of your BRAVIA X90L fills the room so nicely. We designed this TV to deliver an immersive entertainment experience, and your feedback lets us know we've succeeded.
Thank you for choosing Sony, and enjoy your new TV!
Best regards,
Dominick
- Pros mentioned:Picture quality
Rated 5 out of 5 stars
Sony TV
||Posted . Owned for 3 months when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Have this TV in the bedroom and it’s great. Fantastic picture.
I would recommend this to a friendBrand response from SonyListens
Posted .Thank you for your fantastic review, RaymondM!
We are so pleased to hear how much you are enjoying your XR-65X90L television and that it is a great fit for your bedroom. It's truly rewarding to know that you are so happy with the fantastic picture. We designed this TV to deliver an outstanding viewing experience with vibrant colors and excellent clarity, and it brings us great satisfaction to know that we have succeeded.
Thank you again for being a Sony customer and for sharing your experience.
Best regards, Gus, Sony Social Media Team
- Pros mentioned:Picture quality
Rated 4 out of 5 stars
Beautiful TV
||Posted . Owned for 2 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.I was amazed at the picture quality of this older model (2023) 65" Bravia XR X901 LED 4K UHD Smart Google TV. I particularly like the brightness of the Full Array LED Lighting. it makes quite the difference compared to other TV's which seem not so bright and darker. The price was reasonable as well. It just looks and feels like a more solid TV compared to the more inexpensive Sony models. Worth the extra money for sure!
I would recommend this to a friendBrand response from SonyListens
Posted .Hi DeborahL, we're glad you like our product. Thanks for choosing Sony. ~Earl
- Pros mentioned:Picture quality
Rated 5 out of 5 stars
Lamar Latrell
||Posted . Owned for 1 week when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.I upgraded from a cheaper Samsung tv that was about 5 years old and what a difference! The picture is phenomenal, menu system is user friendly and all around a major upgrade. The Google play store is a lot nicer than Samsungs system also. The knock I have is with the sound but that’s with any tv basically. I use a soundbar anyways so not an issue for me.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi BobbyJ, Thank you for sharing your incredible experience! We're glad that you are enjoying the phenomenal picture quality, user-friendly interface, and the Google Play Store of your new Sony BRAVIA TV. While a soundbar is indeed a great addition to your home setup, you can also modify the TV’s sound settings to better suit your preferences by following these steps:
On the remote control, press the Quick Settings (spanner or gear) button.
Select Settings → Display & Sound → your desired option (e.g., Picture & Sound or Sound).
The next steps will depend on your TV menu options: 3a. Display & Sound → Picture & Sound → your desired option (e.g., Picture & Sound or Sound). 3b. Display & Sound → your desired option (e.g., Picture & Sound or Sound).
For more detailed information about adjusting the sound quality on a Google TV, you can check this link: https://www.sony.com/electronics/support/articles/00302857?utm_source.
We hope this helps enhance your viewing experience.
Thank you for choosing Sony, and we hope you continue to enjoy more viewing experiences with your Sony TV! -Maria
- Pros mentioned:Picture quality
Rated 5 out of 5 stars
Sony 65 inch TV review
||Posted . Owned for 9 months when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.I recently purchased the Sony 65" Class BRAVIA XR X90L LED 4K UHD Smart Google TV. It has been the best TV I have ever bought; the picture quality is awesome. I am very satisfied and would buy it again.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi, JoshL,
Thanks for the amazing 5-stars review! It is amazing to hear that you have loved your 65" BRAVIA X90L. It's Cognitive Processor XR™ delivers a picture with wide dynamic contrast and natural colors, replicating how we see the real world. We really appreciate the preference, thank you for choosing Sony, have an amazing day!
-DiegoV
- Pros mentioned:Ease of use, Picture quality
Rated 5 out of 5 stars
Super Tv
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Has a great picture and sound. It was a very easy set up with very clear instructions and no missing parts!
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Jamiethecat, That's awesome! We're so happy to hear you like the ease of setup, clear instructions, and great picture and sound quality of your Sony X90L. Thanks for choosing Sony! -Sam
Rated 5 out of 5 stars
Bravia x90l
||Posted . Owned for 1.5 years when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.I didn’t want a cheap clunker tv so I did some research and for the price point this x90l fights above its weight class. A year later and we are still in love with it!
I would recommend this to a friendBrand response from SonyListens
Posted .Hi DustinO,
We are honored to hear that after a year, you are still completely in love with your BRAVIA X90L TV! It’s fantastic to know that your research paid off and that you feel its performance and features are fighting above its price point. We aim to deliver incredible value and long-term satisfaction, so thank you for sharing your five-star experience with us and for choosing Sony!
Regards,
Dominick
Rated 5 out of 5 stars
Checked all the boxes for me
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Excellent TV for the price. After looking a many brands for a while I decided on this based on it having every feature I wanted. Other brands like Vizio and Samsung would be either missing a key feature or be priced too high. Try for yourself. This checks the box for these feathers I had to have: 120hz for PS5, local dimming to give blacks especially on top and bottom for letterbox movies, ATSC 3.0 for High def OTA channels, finally a price below $1000 (OK I cheated and bought an open box one in excellent condition)
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Techsuperstar,
That's great! We're glad to hear that you like the price point and smart features of the TV. We appreciate the 5-star rating and thank you for choosing Sony!
-David
- Pros mentioned:Ease of use
Rated 4 out of 5 stars
good TV so far
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.TV seems to work like it suppose to, easy to setup since I already had some similar tvs.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi JonR, Excellent choice! Thank you so much for your awesome review! We are glad to hear that you are enjoying your new TV! Thank you for choosing Sony! -Carl
- Pros mentioned:Color, Picture quality
Rated 5 out of 5 stars
Fantastic Television
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Beautiful vibrant colors with crystal clear picture. Easy to set up right out of the box. Will stay with Sony TV's going forward.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi PaulY, Great! We're glad that you're enjoying your new TV. We appreciate your feedback and thank you for choosing Sony. Erin
- Pros mentioned:Picture quality
Rated 5 out of 5 stars
Great but!
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Beautiful picture and so easy to use and add apps to!
I would recommend this to a friendBrand response from SonyListens
Posted .Hi CindyJo,
We're so glad you're enjoying the beautiful picture and user-friendly interface of your BRAVIA XR X90L TV. We design our TVs to be both high-performing and easy to use, so your feedback is very much appreciated. Thanks for choosing Sony.
Best regards,
Eliab
- Pros mentioned:Picture quality
Rated 5 out of 5 stars
Happy customer.
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Great Sony TV and picture quality is awesome. Happy with this purchase.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Terry,
We're thrilled to hear you're loving your new BRAVIA XR X90L TV! We've worked hard to deliver exceptional picture quality, and it's fantastic to know that you're having a great experience. We appreciate you taking the time to share your positive feedback.
Thanks for choosing Sony.
Best regards,
Eliab
- Pros mentioned:Picture quality
Rated 5 out of 5 stars
So good.
||Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.So good. Picture quality is outstanding in its class. If you don't want to splurge on OLED you won't be disappointed with this.
I would recommend this to a friendBrand response from SonyListens
Posted .Hello TariqK, thanks for posting this fantastic review.
We could not be more pleased to hear that you are enjoying the exceptional picture quality of the X90L! Although it features an LED screen, it delivers the premium high-definition images that are characteristic of Sony televisions.
Thanks for choosing Sony!
Sincerely,
Jenn.
- Pros mentioned:Picture quality
Rated 5 out of 5 stars
Sony-65" Bravia Smart TV
||Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.This is the second Sony Bravia I purchased. Great picture. We only replace our original Sony since it wasn't a smart tv and we wanted a larger screen
I would recommend this to a friendBrand response from SonyListens
Posted .Hello Lynne, thank you for your great review! We're honored that you chose Sony again with the X90L, and we're so glad to hear you're enjoying the stunning picture and the upgrade to a larger smart TV. Thanks for your loyalty! Sincerely, -Jenn.
- Pros mentioned:Picture quality
Rated 5 out of 5 stars
TV upgrade
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.We are very happy with both the TV we purchased and the service we received at Best Buy. The quality of television and the difference in sound from our previous TV is so much better and the service we received from both the NN associates and the Sony rep was much appreciated.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi TeriC, we're glad you like our product! Thanks for choosing Sony. ~Earl
- Pros mentioned:Picture quality
Rated 5 out of 5 stars
Sony the one and only.
||Posted . Owned for 2 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Sony is the best quality tv a person can buy. I will only buy sony when it comes to all home theater.
I would recommend this to a friendBrand response from SonyListens
Posted .Hello cool2rule,
Thanks for this incredible review!
We are absolutely thrilled to heart your X90L TV is proving that "Sony is the best quality TV a person can buy". This truly validates our commitment to delivering superior picture quality and an exceptional viewing experience.
It's incredibly rewarding to know that you choose Sony for all your home theater needs. Thank you so much for your strong loyalty and for recognizing the effort we put into making Sony your go-to for home entertainment.
Thanks for choosing Sony!
Sincerely,
Jenn.




































