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Customer Ratings & Reviews

$849.99
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Comp. Value: $1,199.99

Customer reviews

Rating 4.8 out of 5 stars with 1837 reviews

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Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

Pros mentioned filter

Cons mentioned filter

95%would recommend to a friend

Customers are saying

Customers regard the 65" Class BRAVIA XR X90L LED 4K UHD Smart Google TV (2023) highly for its excellent picture quality, realistic color, and ease of use. Many find the setup process straightforward and appreciate the overall TV quality, especially considering the reasonable price. Some customers have noted minor drawbacks such as the remote control lacking a number pad, minimal glare, and occasional slight blooming. A few have also mentioned concerns about contrast and occasional lag when opening apps.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 22 Showing 421-440 of 1,837 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great tv

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    Posted . Owned for 6 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love the quality of image! Use for movies as well as gaming and I can adjust picture modes with so much ease only down side is that speakers are on bottom so I paired mine with a sound system. Without the sound system the sound was still good just quieter

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi, YarixaM,

      Thanks for the great review ad the 5-stars rating! We are glad to hear that you love your BRAVIA X90L. It's Cognitive Processor XR™ delivers a picture with wide dynamic contrast and natural colors, replicating how we see the real world.
      We really appreciate the preference, thank you for choosing Sony, have an amazing day!
      -DiegoV Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great Crisp Picture with Superior Built in Speaker

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great crisp picture at a reasonable price point relative to OLED formats. Installed speaker system is also slightly superior than comparable brands (no need for a sound bar or separate surround sound system to fill a moderately sized living room).

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi, ThomasD,

      Thanks for the great review and the 5-stars rating! It is delightful to hear that you love your BRAVIA TV so much! Picture quality will be amazing, as the 4K HDR Processor X1 intelligently enhances every scene in real-time boosting color, contrast, and clarity.

      Thank you for choosing Sony, have an amazing day!
      -DiegoV Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Excellent picture. Ads in home screen suck.

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    Posted . Owned for 4 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent picture on this Bravia TV. Very bright, I actually turn down brightness to 35 (max of 50) in a room that gets sunlight. Nice colors. Feet can raise TV if you have a thin soundbar, but it isn't enough for a real center channel speaker as part of a full surround system. The built-in speakers are better than expected (of course can't compare to a real surround system). I have to knock off a star for two reasons: the home screen has ads you CANNOT remove. Inexcusable on a $1,500 TV. And the HDMI control misbehaves badly: for several minutes after the TV is TURNED OFF, it randomly turns my Onkyo receiver on and off, and mutes it. When I turn the TV off, it will also turn off the receiver and my blu-ray player. These cannot be disabled in the TV settings! I have to disable HDMI control in my AVR itself to block it.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Marc, Thank you for the feedback on your experience with your Sony X90L. While we're glad you like the peak brightness, vibrant colors, excellent built-in speaker sound of this TV, we regret to hear about the Home screen ads and HDMI control issue you're experiencing.

      For advertisement/ads, there are certain applications like YouTube and others that will run ads depending on your viewing habits. This is not a feature you can turn off when it comes to those applications. During the initial setup process of the tv, you can opt-out of certain features and that is up to the user to decide what is best for their experience.

      At Sony, we are always looking to improve our product quality and features. We have noted your input about the advertisement/ads and will be sure to forward this feedback to the appropriate department.

      For "Bravia Sync/Control for HDMI" issues, please make sure to update the firmware version of the TV. If you are unable to resolve your concern, please email us at socialsupport@am.sony.com with the following details:

      Name:
      Username:
      Model Number:
      Issue:
      Telephone Number:

      Hope this helps and thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Amazing TV

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    you get what you pay for amazing quality overall I will buy it again if you had to

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello MartinR,

      Thank you for choosing Sony!

      We're excited to hear that you’re enjoying the exceptional quality of your XR65X90L TV and that it has become a valued part of your home. Your confidence in choosing it again means a great deal to us, and we sincerely appreciate you sharing your experience.

      Best regards,
      -Fred Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    65" tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We were looking for the best 65" tv for the best price. This the best we have ever had and the price was good. The picture is clear and the funtions are easy to use.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello RobertS,

      Thank you for your fantastic review of the Sony X90L 65" TV! We're absolutely thrilled to hear that you found the perfect balance of quality and price, and that you consider it the best television you've ever had!

      It's wonderful to know that you're experiencing such a clear picture and finding the functions easy to use. We designed the X90L to ensure a truly stunning visual experience that's also intuitive and user-friendly, even for those who aren't tech-savvy!

      Thanks for choosing Sony!

      Sincerely,
      Jenn | Sony Social Media Team. sony-global

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV, easy set up, no complaints! Picture is great, bought a sound bar and sub-woofer to complement the sound.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi GabrielaT,

      You made the right choice! We're glad that you like the picture quality and user-friendly functions of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Checked all the boxes for me

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent TV for the price. After looking a many brands for a while I decided on this based on it having every feature I wanted. Other brands like Vizio and Samsung would be either missing a key feature or be priced too high. Try for yourself. This checks the box for these feathers I had to have: 120hz for PS5, local dimming to give blacks especially on top and bottom for letterbox movies, ATSC 3.0 for High def OTA channels, finally a price below $1000 (OK I cheated and bought an open box one in excellent condition)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Techsuperstar,

      That's great! We're glad to hear that you like the price point and smart features of the TV. We appreciate the 5-star rating and thank you for choosing Sony!

      -David Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Television

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love the picture and all the easy apps The sound is great. Easy to install, only because my husband knows how to hang them on a wall. I wasn't sure id like having such a big screen, but i love that i can see it from all sides of living room and kitchen Great choice!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi LisaS, we're glad you love the picture quality of our product. Thanks for choosing Sony. ~Earl Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Sony

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture. Easy navigating apps i recommend checking it out

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Creolekidd01, Thank you so much for sharing your awesome experience! It's our pleasure to hear that you're having the best experience with the great picture and user-friendly interface of your Sony BRAVIA XR X90L TV. Thank you for recommending and choosing Sony! Enjoy! -Maria Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Fantastic Television

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Beautiful vibrant colors with crystal clear picture. Easy to set up right out of the box. Will stay with Sony TV's going forward.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi PaulY, Great! We're glad that you're enjoying your new TV. We appreciate your feedback and thank you for choosing Sony. Erin Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Sony 65" Bravia XR X90L

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent purchase. Ease of use - seamless via the controller that came with the TV. Picture itself is good and you are also able to adjust the height of the the TV which we did

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ginapeters, We are glad that you like the picture quality and performance of your Sony BRAVIA TV. We always strive to deliver the best picture and sound quality with our TVs. With our BRAVIA X90L, you will see a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. It has Sound positioning tweeters, in additional to the TV speakers, which elevates the sound so what you hear matches the picture you see. It also supports Google TV, which brings your favorite content from across your apps and subscriptions and organizes them just for you. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony 65 (10/10)

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent picture quality. Overall, we love Sony, and it was an excellent price for an awesome TV.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi KishaT,

      Thank you for choosing Sony!

      We couldn't be happier to hear that you love your XR65X90L TV! It's fantastic that you are enjoying the excellent picture quality and got an excellent price for such an awesome TV. Thank you for sharing your experience!

      Best regards,
      -Fred Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    65" X90L

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very happy with this purchase. Love the smart operating system because it auto changes app by program viewing memory. Nintendo Switch looks great, streaming works the best I've ever had, and controller for My Sony Blu ray player controls seamlessly. I have a small living room, so speakers are fine standalone but rocks my world when digitally connected to existing stereo. I would recommend purchase of this TV.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JohnS, Thank you for sharing your wonderful experience with your Sony X90L! We're glad you love the Google TV OS and it works seamlessly and looks great with your Nintendo Switch and Sony Blu ray player. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Super Tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Has a great picture and sound. It was a very easy set up with very clear instructions and no missing parts!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Jamiethecat, That's awesome! We're so happy to hear you like the ease of setup, clear instructions, and great picture and sound quality of your Sony X90L. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Sony bravía 65”

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent picture & easy set up I hope Sony still have the same reputation of quality products and will last years to come so far too soon to say more about it

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MyNy, Thank you for the 5-star rating! We're thrilled to hear you like the excellent picture quality and ease of setup of your Sony X90L. We really appreciate you being a loyal Sony customer and helping to share the word about us. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Love it!

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    Posted . Owned for 6 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love our TV! Very good pricing and easy to install as well.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for the fantastic review, ThanhB!

      We are absolutely thrilled to hear that you love your XR65X90L TV! It's rewarding to know that you found the pricing very good and the installation process easy. We design our TVs for both premium performance and user-friendly setup, and your feedback is a wonderful validation of that effort.

      Thank you again for choosing Sony!

      Best regards, Gus, Sony Social Media Team sony-global

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    quality TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    great picture and brightness, representative was very helpful

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RandCH,

      We are excited to hear that you are enjoying the great picture and brightness of your X90L TV! We really appreciate your positive feedback on the visual quality. Thank you for being a Sony customer!

      Regards,
      Dominick Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Sony Tv

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture , sound, ease of operation are all excellent!! Easy choice!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DuaneO, Thank you for the 5-star review. It's wonderful to hear that you find your Sony BRAVIA XR X90L TV's pictures, sound, and user interface excellent. Thank you for choosing Sony! -Maria Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great Purchase

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture is fantastic. Two different associates recommended this TV and we are very pleased with the TV.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Jackson8,

      We're so glad to hear that your Sony BRAVIA TV delivers a fantastic picture and that two associates recommended it to you! Thank you so much for your wonderful 5-star rating. It's great to know you're pleased with your choice—the XR65X90L truly shines with its vivid display and immersive viewing experience.

      Thank you for choosing Sony—wishing you a bright day!
      DiegoV. Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Crisp, vibrant images without the high cost

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The picture quality is excellent. Colors have perfect saturation. Looks attractive hung up on the wall without the high cost of a lot of thinner TV's. It's a beautiful product from a reliable brand. Sound quality is great too. We got a sound system, but even without, no complains.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Estefania19,

      Thank you for the 5-star rating and we're glad to hear that you like the picture and sound quality of the TV. Thank you for choosing Sony and have a nice day!

      -David Sony_US