Customer Ratings & Reviews
- Model:
- XR65X90L
- SKU:
- 6544733
Rating by feature
- Picture Quality
Rating 4.9 out of 5 stars
- Sound Quality
Rating 4.6 out of 5 stars
- Brightness
Rating 4.9 out of 5 stars
Customers are saying
Customers love the excellent picture quality, realistic color, and ease of setup. Many also find it to be a good TV at a reasonable price. However, some customers have noted that the remote control lacks a number pad, and there are occasional mentions of slight blooming or contrast issues.
This summary was generated by AI based on customer reviews.
- Pros mentioned:Ease of use, Picture quality
Sony bravía 65”
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Excellent picture & easy set up I hope Sony still have the same reputation of quality products and will last years to come so far too soon to say more about it
I would recommend this to a friendBrand response from SonyListens
Posted .Hi MyNy, Thank you for the 5-star rating! We're thrilled to hear you like the excellent picture quality and ease of setup of your Sony X90L. We really appreciate you being a loyal Sony customer and helping to share the word about us. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! -Sam
Checked all the boxes for me
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Excellent TV for the price. After looking a many brands for a while I decided on this based on it having every feature I wanted. Other brands like Vizio and Samsung would be either missing a key feature or be priced too high. Try for yourself. This checks the box for these feathers I had to have: 120hz for PS5, local dimming to give blacks especially on top and bottom for letterbox movies, ATSC 3.0 for High def OTA channels, finally a price below $1000 (OK I cheated and bought an open box one in excellent condition)
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Techsuperstar,
That's great! We're glad to hear that you like the price point and smart features of the TV. We appreciate the 5-star rating and thank you for choosing Sony!
-David
- Pros mentioned:Picture quality
Great TV
||Posted . Owned for 10 months when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Great quality and sound. This TV enhances every show and movie. TV speed is quick and apps load quick as well.
I would recommend this to a friendBrand response from SonyListens
Posted .Hello Diego,
Thank you for choosing Sony!
We’re excited to hear that the XR65X90L TV delivers great quality and sound, enhancing your viewing experience for every show and movie. It’s wonderful to know that the fast performance and quick app loading add to your enjoyment.
Best regards,
-Fred
- Pros mentioned:Picture quality
Excellent picture. Ads in home screen suck.
||Posted . Owned for 4 months when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Excellent picture on this Bravia TV. Very bright, I actually turn down brightness to 35 (max of 50) in a room that gets sunlight. Nice colors. Feet can raise TV if you have a thin soundbar, but it isn't enough for a real center channel speaker as part of a full surround system. The built-in speakers are better than expected (of course can't compare to a real surround system). I have to knock off a star for two reasons: the home screen has ads you CANNOT remove. Inexcusable on a $1,500 TV. And the HDMI control misbehaves badly: for several minutes after the TV is TURNED OFF, it randomly turns my Onkyo receiver on and off, and mutes it. When I turn the TV off, it will also turn off the receiver and my blu-ray player. These cannot be disabled in the TV settings! I have to disable HDMI control in my AVR itself to block it.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Marc, Thank you for the feedback on your experience with your Sony X90L. While we're glad you like the peak brightness, vibrant colors, excellent built-in speaker sound of this TV, we regret to hear about the Home screen ads and HDMI control issue you're experiencing.
For advertisement/ads, there are certain applications like YouTube and others that will run ads depending on your viewing habits. This is not a feature you can turn off when it comes to those applications. During the initial setup process of the tv, you can opt-out of certain features and that is up to the user to decide what is best for their experience.
At Sony, we are always looking to improve our product quality and features. We have noted your input about the advertisement/ads and will be sure to forward this feedback to the appropriate department.
For "Bravia Sync/Control for HDMI" issues, please make sure to update the firmware version of the TV. If you are unable to resolve your concern, please email us at socialsupport@am.sony.com with the following details:
Name:
Username:
Model Number:
Issue:
Telephone Number:
Hope this helps and thanks for choosing Sony! -Sam
- Pros mentioned:Picture quality
Great TV. Worth the money
||Posted . Owned for less than 1 week when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Picture is supurb. Setup was easy. Amazing upgrade from standard hd
I would recommend this to a friendBrand response from SonyListens
Posted .Hi ChristienB,
Thank you for your review! It’s wonderful to hear that the Sony BRAVIA XR X90L has exceeded your expectations with its superb picture quality. Congratulations on your upgrade and thank you for choosing Sony! Enjoy! -Maria
- Pros mentioned:Color, Picture quality
Fantastic Television
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Beautiful vibrant colors with crystal clear picture. Easy to set up right out of the box. Will stay with Sony TV's going forward.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi PaulY, Great! We're glad that you're enjoying your new TV. We appreciate your feedback and thank you for choosing Sony. Erin
- Pros mentioned:Ease of use, Picture quality
Great TV
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Great TV, easy set up, no complaints! Picture is great, bought a sound bar and sub-woofer to complement the sound.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi GabrielaT,
You made the right choice! We're glad that you like the picture quality and user-friendly functions of the TV. Thank you for choosing Sony!
-Ralph
- Pros mentioned:Ease of use, Picture quality
Best TV for price
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Best TV I have ever had in terms of picture and features. Easy to use and adjust settings if necessary. Had Best Buy deliver and install and the technician was great.
I would recommend this to a friendBrand response from SonyListens
Posted .Hello gamunrocpa, Thanks for sharing your awesome experience. We are glad to know that your new BRAVIA is the best TV you have ever had. We always strive to deliver the best picture and sound quality with our TVs. With our BRAVIA X90L, you will see a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. It has Sound positioning tweeters, in additional to the TV speakers, which elevates the sound so what you hear matches the picture you see. It also supports Google TV, which brings your favorite content from across your apps and subscriptions and organizes them just for you. Thank you for choosing Sony! Vincent
- Pros mentioned:Picture quality
Fast and fancy
||Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.No problems out of this TV. Had it for over a year now. Great quality in sound and picture. Fast computing power
I would recommend this to a friendBrand response from SonyListens
Posted .Hi JoshuaW,
It’s great to hear that your BRAVIA XR X90L is delivering such high-quality performance and speed after over a year of use! We're thrilled that you're enjoying the picture and sound quality. Thanks for choosing Sony.
Best regards, Eliab
- Pros mentioned:Picture quality
Great Tv!
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.The tv is outstanding with a great LED display and in fact way better than an oled in person! The oled model was dim and non-colorful while this is brighter and much more vibrant! Totally recommend this tv for bright houses!
I would recommend this to a friendBrand response from SonyListens
Posted .Hello SMITHA,
Thank you for choosing Sony!
We're immensely pleased to hear that you find the XR65X90L TV outstanding! It's truly wonderful to know that you appreciate the vibrant LED display, especially in comparison to the OLED model. Your recommendation for bright homes is invaluable, and we're grateful for your feedback. Thank you for sharing your experience!
Best regards,
-Fred
- Pros mentioned:Picture quality
Love sony
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.I had a Sony about eight years ago and it was one of the ones that are like over four or $5000 and it broke within 18 months after that I was upset about spending that much on a TV and it breaking so for the past eight years, I’ve been buying cheaper TV, saying oh well, they just break anyways.  Vizio TV broke within one year of the purchase. The screen just turned black on us and I said forget this I’m going for a better quality TV and of course this time I’m getting the purchase plan.  the picture quality on the TV is great. We purchased a sound bar and I am just happy with Sony overall.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Mariann, We are sorry to hear about your previous Sony TV. It's good to know that you still chose BRAVIA this time and that you are happy with its overall quality. With our BRAVIA X90L, you will see a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. It has Sound positioning tweeters, in additional to the TV speakers, which elevates the sound so what you hear matches the picture you see. It also supports Google TV, which brings your favorite content from across your apps and subscriptions and organizes them just for you. Your continued support means so much to us. Thank you for choosing Sony. Enjoy! Vincent
- Pros mentioned:Picture quality
New television
||Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.It's a great tv lots of functions love it one of best I've ever bought
I would recommend this to a friendBrand response from SonyListens
Posted .Hi PaulV,
We’re thrilled to hear this is one of the best TVs you’ve ever owned! It’s great to know you’re enjoying the various features and functions the BRAVIA XR X90L has to offer. Thanks for choosing Sony.
Best regards,
Eliab
- Pros mentioned:Picture quality
Great
||Posted . Owned for less than 1 week when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Brought the product and picked up at the store. The curb side pickup is seamless and associates did a great job. Coming to the TV it was amazing I was eyeing on this for couple of years and finally found great. I brought an open box with excellent condition and to my surprise it looks brand new when I opened the box came with all original packaging. I am very happy with purchase
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Prabhu, Thank you for sharing your experience! We're thrilled to hear that you had an excellent experience in purchasing your Sony BRAVIA XR X90L. It's fantastic that your Sony TV exceeded your expectations. It sounds like it was well worth the wait!
We’re delighted you’re happy with your new TV. Thank you for choosing Sony, and enjoy every moment of your stunning viewing experience! -Maria
- Pros mentioned:Picture quality
Perfect TV
||Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.I love I want another tv like like perfect tv perfect sound
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Sasuke,
It brings us great satisfaction to hear that the BRAVIA X90L has been the perfect fit for your home! We are so glad that both the Cognitive Processor XR™ picture and the immersive sound are hitting all the right notes for you. If you are looking for that same level of excellence for another room, the X90L series is a fantastic choice to stick with, as it perfectly balances deep contrast and life-like colors that make every movie or game feel special.
We really appreciate you being part of the Sony family.
Regards,
Dominick
- Pros mentioned:Picture quality
Really good TV
||Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.great color and viewing angles. would highly recommend this TV. Sony is one of the best out there.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi JasonE,
We are immensely pleased to hear that you are enjoying the great color and viewing angles of your new TV! It is an honor to be considered one of the best by you. We are glad you're experiencing the benefits of our Full Array LED technology, which works alongside the Cognitive Processor XR to deliver deep blacks and high peak brightness for a truly lifelike picture.
Thank you for trusting Sony.
Best regards,
Dominick
- Pros mentioned:Picture quality
Happy Camper
||Posted . Owned for 2 months when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.I'm very happy with this television! The picture is fantastic without being Oled. I have a room where sunlight hits the wall where the tv is mounted. So, this was a big concern for me regarding burn-in screen degradation. The Geek Squad did a marvelous job of mounting and creating a an outlet in my wall to conceal tge wires and cables.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Striper, Thanks for the 5-star rating! We're glad you like your new TV. Enjoy and thanks for choosing Sony. -Craig
Good Sony value option
||Posted . Owned for 2 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.For the last 25 years we have only owned Sony TVs because of the quality and performance and this model is a good option when considering the value. However, the one common negative issue that was often pointed our by many reviewers is the off-angle "blooming", although most said it was a minor issue, my observation is, it's VERY noticeable, even minimally off-angle. I made some recommended adjustments and it has helped, but just know, it's a "Value" TV for a reason and overall, it's a much better TV than competing brands in the same class and worth the price.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Rheacer,
It is fantastic to know that you have remained a loyal Sony owner for a quarter of a century; 25 years of trust is a milestone we don't take lightly. We appreciate your candid observation regarding the off-angle blooming and are glad to hear that fine-tuning your settings has helped mitigate it. While we strive to deliver a premium cinematic performance at a high-value price point with the X90L, feedback like yours is essential for our engineers as they continue to refine our Full Array LED backlighting technology. We are so pleased that, despite that nuance, you still find this model to be a superior choice compared to others in its class.
We are truly honored to have been a part of your home's story for the last 25 years, and we thank you for continuing to grow with the Sony family.
Best regards,
Dominick
- Pros mentioned:Ease of use, Picture quality
Super Tv
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Has a great picture and sound. It was a very easy set up with very clear instructions and no missing parts!
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Jamiethecat, That's awesome! We're so happy to hear you like the ease of setup, clear instructions, and great picture and sound quality of your Sony X90L. Thanks for choosing Sony! -Sam
- Pros mentioned:Picture quality
Great TV
||Posted . Owned for 1 year when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Sony TVs have always been good to me and this one is no different. I’ve had it for a year plus now and it’s still performing as good as it did when I bought it.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Smitherz,
We are delighted to hear that your BRAVIA XR X90L is still performing as good as new after over a year of use. We truly value your continued loyalty to Sony TVs and appreciate you sharing your positive experience!
Thanks for choosing Sony.
Best regards,
Eliab
- Pros mentioned:Picture quality
Beautiful picture
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Beautiful picture is one of the reasons I bought this tv. I have another one in my basement that has been going for over 15 years. Built to last.
I would recommend this to a friendBrand response from SonyListens
Posted .Thank you for your wonderful review, AngieH!
We are delighted to hear that you love the beautiful picture on your new XR-65X90L! That stunning visual quality is exactly what we strive to deliver.
Your feedback about your older TV in the basement is truly fantastic—it’s incredibly rewarding to know that a Sony television has been "going for over 15 years"! We are committed to building products that are reliable and "built to last," and your long-term experience is a great testament to that quality.
Thank you again for your loyalty and for choosing Sony for your home entertainment needs!
Best regards, Gus, Sony Social Media Team