Customer Ratings & Reviews
- Model:
- XR65X90L
- SKU:
- 6544733
Rating by feature
- Picture Quality
Rating 4.9 out of 5 stars
- Sound Quality
Rating 4.6 out of 5 stars
- Brightness
Rating 4.9 out of 5 stars
Customers are saying
Customers love the excellent picture quality, realistic color, and ease of setup. Many also find it to be a good TV at a reasonable price. However, some customers have noted that the remote control lacks a number pad, and there are occasional mentions of slight blooming or contrast issues.
This summary was generated by AI based on customer reviews.
- Pros mentioned:Picture quality
Really nice tv
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Love this tv mounting system worked great with my stand picture is outstanding and dont know magic they are doing with sd content but everything I view on it looks great. Not to mention they it make my ps5 games look amazing would definitely buy another one when the time comes
I would recommend this to a friendBrand response from SonyListens
Posted .Hi ChristopherM, thank you for your wonderful review of the XR65X90L!
We're thrilled to hear that you're enjoying the TV mounting system and that it integrates well with your stand. We take immense pride in the picture quality of our TVs, and it's great to know that our efforts in upscaling SD content are making a noticeable difference in your viewing experience. Additionally, we're excited that our TV enhances your PS5 gaming experience, delivering the visuals and performance you've come to expect. Your satisfaction means a lot to us, and we look forward to providing you with more exceptional products in the future.
Thank you so much for choosing us!
Gus
- Pros mentioned:Picture quality
Sony’s flagship
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Great tv! Works awesome for gaming does a good job with cinema too
I would recommend this to a friendBrand response from SonyListens
Posted .Hi JosephS,
We are excited to hear that your new television is performing brilliantly across both your gaming sessions and your movie nights!
The X90L is specifically built for versatility, featuring our Cognitive Processor XR which optimizes colors and contrast in real-time to provide that rich, cinematic depth you enjoy during films. For your gaming, the dedicated Game Menu and HDMI 2.1 features—including 4K/120fps and Variable Refresh Rate (VRR)—ensure smooth, responsive gameplay with incredible fluid motion. It is fantastic to know that the Full Array LED backlighting is delivering the precise brightness and detail needed to make every type of content look its best.
Thank you for trusting Sony to be the centerpiece of your entertainment setup!
Regards,
Dominick
- Pros mentioned:Picture quality
Great Replacement….
||Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.Got this tv bcuz my last Sony went out and wouldn’t turn on. But it was covered under the warranty. So i this one as a free replacement. Great tv. Good sound. Great picture.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Vincent,
Thanks so much for sharing this! We're sorry to hear about the issue with your previous TV, but we are genuinely thrilled to hear the warranty process was able to get you back up and running with a new one. It's great to know you're so happy with the great picture and sound on your new X90L.
We appreciate your continued support of the Sony brand.
Sincerely,
Jenn | Sony North America.
- Pros mentioned:Picture quality
An okay TV but I'd go for an OLED or better
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Let me start by saying its a solid TV but its nothing spectacular. The upscale feature is nice if you're into older films, but the processor that EVERYONE brags about and uses as their selling point is not that noticeable for the average viewer. The factory cinema settings appear flat and dull and vivid blows out all the colors and contrast . I have found if you can go in and tweak all the picture settings yourself, then you can get a fairly respectable clear crisp picture. However considering the price and all the praise that this set gets, I found that it isn't all that much better than my 7 year Samsung LED. I was actually on the verge of returning it when I realized I waited a day too late to make my decision.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi BeauS, We appreciate your feedback and we are happty that you like the featues and picture quality of your TV after some tweaking. We take all user input seriously and will make sure your comments reach the appropriate person. Should you need further assistance, you can email us at socialsupport@am.sony.com. Thank you for choosing Sony! Vincent
- Pros mentioned:Picture quality
Perfect replacement TV!
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.This TV is awesome! I love to play my PS5 on it. Love the picture and sound when watching movies and streaming. Easy enough to change things around to your liking. I love all the features including the new ones. And I love making it a photo album for standby
I would recommend this to a friendBrand response from SonyListens
Posted .Hello MiguelM,
Thank you for choosing Sony!
We’re honored to hear your positive feedback on the TV XR65X90L! It’s wonderful that you’re enjoying the exceptional picture and sound quality while playing your PS5 and watching movies and streaming content. The ease of customization to your liking and the new features, including the photo album standby mode, truly make it a versatile and user-friendly TV. Enjoy your viewing and gaming experiences!
Best regards,
-Fred
- Pros mentioned:Picture quality
65" X90L
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Very happy with this purchase. Love the smart operating system because it auto changes app by program viewing memory. Nintendo Switch looks great, streaming works the best I've ever had, and controller for My Sony Blu ray player controls seamlessly. I have a small living room, so speakers are fine standalone but rocks my world when digitally connected to existing stereo. I would recommend purchase of this TV.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi JohnS, Thank you for sharing your wonderful experience with your Sony X90L! We're glad you love the Google TV OS and it works seamlessly and looks great with your Nintendo Switch and Sony Blu ray player. Thanks for choosing Sony! -Sam
Bang for the buck
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Lots of bang for the buck. Had a Sony sled in a 55 for the living room but was a tad small. Any model that was equivalent in a 65 was around 3k. Found this model on sale and is almost identical to my qled. Would definitely recommend this for a living room and watching sports
I would recommend this to a friendBrand response from SonyListens
Posted .Hi MattM,
We are thrilled to hear that the BRAVIA XR X90L is providing such high value and performing as well as your QLED, especially for sports! It’s great to know the 65" size was the perfect upgrade for your living room.
Thanks for choosing Sony.
Best regards,
Eliab
- Pros mentioned:Picture qualityCons mentioned:Remote control
Good tv
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.I've been really pleased with this tv. Picture quality is good, sound is good and the price was good. I only wish the remote was backlit.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi ChaCha,
Thanks for sharing your review and experience with the X90L. We're glad that you like the sound and picture quality of the TV. Your feedback about the remote is greatly appreciated.
See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!
-Ralph
- Pros mentioned:Ease of use, Picture quality
Beautiful picture
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.This TV has a great picture. It is easy to use. We've had Bravia TVs before, so we're familiar with the platform.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi EdR1, Thank you for the great review! Good to know that you like the beautiful picture quality and ease of use of your new Sony X90L. Thanks for choosing Sony! -Sam
- Pros mentioned:Ease of use, Picture quality
Sony
||Posted . Owned for 1 year when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Great picture. Easy navigating apps i recommend checking it out
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Creolekidd01, Thank you so much for sharing your awesome experience! It's our pleasure to hear that you're having the best experience with the great picture and user-friendly interface of your Sony BRAVIA XR X90L TV. Thank you for recommending and choosing Sony! Enjoy! -Maria
- Pros mentioned:Picture quality
The Best!
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.This TV has been amazing. The video quality is comparable to a higher end OLED but with a much more affordable price point. The black colors for darker scenes are actually black with very little light bloom. It also comes with a decent amount of preset options for picture quality that are actually worth tweaking depending on what you are watching. The specific performance options for PS5 compatibility are a definite plus as well.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Abraham,
Great! We're glad that you are enjoying the picture quality of the TV and how it works well with the PS5. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!
-Ralph
- Pros mentioned:Color, Picture quality
Great picture quality
||Posted . Owned for 1 week when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Excellent picture and great price on Black Friday. Love the picture quality of Sony vs Samsung and LG for a more realistic color pallet.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Army101,
You made the right choice with the Sony X90L! We're glad that you are enjoying the picture quality of the TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!
-Ralph
- Pros mentioned:Color, Picture quality
Greatest TV ever
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.We love our new Sony TV - It is Clear, Bright and True joy to watch Thank you to the Wonderful Staff at BestBuy
I would recommend this to a friendBrand response from SonyListens
Posted .Hi LawrenceSS,
Perfect! We're thrilled that you are enjoying the picture quality of the TV. It's also great that you were assisted professionally. Thank you for choosing Sony!
-Ralph
- Pros mentioned:Ease of use, Picture quality
Sony Tv
||Posted . Owned for 2 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Picture , sound, ease of operation are all excellent!! Easy choice!
I would recommend this to a friendBrand response from SonyListens
Posted .Hi DuaneO, Thank you for the 5-star review. It's wonderful to hear that you find your Sony BRAVIA XR X90L TV's pictures, sound, and user interface excellent. Thank you for choosing Sony! -Maria
- Pros mentioned:Color, Picture quality
Sony 65" Bravia
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.TV is much brighter and clear compared to our TV we had before the replacement. The installers did a great job on the installation.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi ErnieB,
You made the right choice upgrading to the Sony X90L! We're glad that you like the picture quality of the TV. It's also great that you were assisted professionally. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!
-Ralph
- Pros mentioned:Ease of use, Picture quality
Great TV at a great price...
||Posted . Owned for 5 months when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.This is a great TV. Excellent picture, features and easy to setup and use. My PS5 games look amazing.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi JoshuaF, Excellent! We're so pleased to hear you like the exceptional picture quality, features, ease of setup and use, and amazing PS5 gaming experience with your Sony X90L. Thanks for choosing Sony! -Sam
- Pros mentioned:Picture quality
Great Picture Quality
||Posted . Owned for 3 months when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Picture is fantastic but speakers suck. Definitely need to purchase a soundbar or external speakers. This replaced my 17 year-old Sony Bravia flat screen which works still and ended up gifting to a friend. Hoping this model will last just as long.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Chefzman,
Thank you for sharing your feedback on the Sony BRAVIA X90L. We are very pleased to hear that you find the picture quality fantastic, and it is wonderful that you were able to gift your older, still-working 17-year-old Sony to a friend—that speaks volumes about the longevity we build into our products!
We understand your feelings about the built-in speakers. To potentially customize and enhance the audio settings before you purchase external speakers, please try adjusting the sound modes and settings using our guide. You can personalize the sound to your preference, which may improve your current experience:
https://www.sony.com/electronics/support/articles/00302857
Thank you for your loyalty to Sony. We certainly hope this new model provides you with many years of fantastic viewing!
Regards,
Dominick
- Pros mentioned:Picture quality
Sony TV
||Posted . Owned for 1 year when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Always loved Sony products. This TV was well worth the money and have had no issues with it at all
I would recommend this to a friendBrand response from SonyListens
Posted .Hi RobertL!
Thank you for sharing your experience and your continued loyalty to Sony products.
We are immensely pleased to hear that you found the XR-65X90L well worth the money and have had no issues with it at all.
The X90L uses our Cognitive Processor XR to deliver realistic depth and brilliant contrast. This TV also includes features like XR Triluminos Pro for a wide color spectrum and support for gaming at 4K/120fps.
Thank you for putting your trust in Sony!
Best regards,
Estefany
- Pros mentioned:Picture quality
Lamar Latrell
||Posted . Owned for 1 week when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.I upgraded from a cheaper Samsung tv that was about 5 years old and what a difference! The picture is phenomenal, menu system is user friendly and all around a major upgrade. The Google play store is a lot nicer than Samsungs system also. The knock I have is with the sound but that’s with any tv basically. I use a soundbar anyways so not an issue for me.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi BobbyJ, Thank you for sharing your incredible experience! We're glad that you are enjoying the phenomenal picture quality, user-friendly interface, and the Google Play Store of your new Sony BRAVIA TV. While a soundbar is indeed a great addition to your home setup, you can also modify the TV’s sound settings to better suit your preferences by following these steps:
On the remote control, press the Quick Settings (spanner or gear) button.
Select Settings → Display & Sound → your desired option (e.g., Picture & Sound or Sound).
The next steps will depend on your TV menu options: 3a. Display & Sound → Picture & Sound → your desired option (e.g., Picture & Sound or Sound). 3b. Display & Sound → your desired option (e.g., Picture & Sound or Sound).
For more detailed information about adjusting the sound quality on a Google TV, you can check this link: https://www.sony.com/electronics/support/articles/00302857?utm_source.
We hope this helps enhance your viewing experience.
Thank you for choosing Sony, and we hope you continue to enjoy more viewing experiences with your Sony TV! -Maria
- Pros mentioned:Picture quality
Bravia
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.I had the unit delivered but opted to install it myself. It arrived in good condition but was kind of heavy for an old geezer like me but I managed. The picture quality is terrific. I also bought the Sony sound bar and it sounds great.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi JonathanE, we're honored to hear that you're enjoying the wonderful picture quality with vibrant contrast and vivid colors of the Sony - XR65X90L! The addition of a Sony soundbar is such an excellent complement to create a truly cinematic experience at home! Thanks for trusting Sony. Best regards, -Dominick