Customer Ratings & Reviews
- Model:
- XR65X90L
- SKU:
- 6544733
Rating by feature
- Picture Quality
Rating 4.9 out of 5 stars
- Sound Quality
Rating 4.6 out of 5 stars
- Brightness
Rating 4.9 out of 5 stars
Customers are saying
Customers have good things to say about the 65" Class BRAVIA XR X90L LED 4K UHD Smart Google TV's picture quality, color accuracy, and ease of setup. Many appreciate the excellent value for the price and the impressive refresh rate, resulting in a positive overall experience. However, some users have noted issues with the remote control's design and occasional reliability concerns. A few also mentioned minor drawbacks such as glare and blooming in certain viewing conditions.
This summary was generated by AI based on customer reviews.
- Pros mentioned:Picture quality
Love sony
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.I had a Sony about eight years ago and it was one of the ones that are like over four or $5000 and it broke within 18 months after that I was upset about spending that much on a TV and it breaking so for the past eight years, I’ve been buying cheaper TV, saying oh well, they just break anyways.  Vizio TV broke within one year of the purchase. The screen just turned black on us and I said forget this I’m going for a better quality TV and of course this time I’m getting the purchase plan.  the picture quality on the TV is great. We purchased a sound bar and I am just happy with Sony overall.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Mariann, We are sorry to hear about your previous Sony TV. It's good to know that you still chose BRAVIA this time and that you are happy with its overall quality. With our BRAVIA X90L, you will see a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. It has Sound positioning tweeters, in additional to the TV speakers, which elevates the sound so what you hear matches the picture you see. It also supports Google TV, which brings your favorite content from across your apps and subscriptions and organizes them just for you. Your continued support means so much to us. Thank you for choosing Sony. Enjoy! Vincent
- Pros mentioned:Picture quality
Bang for bucks
||Posted . Owned for 6 months when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Great quality TV - the interface is super smooth and responsive, and makes switching between apps a breeze. I have a PS5 attached to it as well, and the performance is flawless. Sony's interface has always been top-notch, and this 65 incher doesn't disappoint.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi adiu, we're glad you like our product! Thanks for trusting Sony. ~Earl
- Pros mentioned:Picture quality
great tv
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.excellent picture - easy seat up -- no need for a sound bar - great in a high lit room and great in a low lit -- no glares
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Nicco, thank you for the 5-star review! It's truly wonderful to know you're enjoying your new Sony - 65" Class BRAVIA XR X90L from the excellent picture quality, easy setup and immersive sound! With features like Full Array LED for deep contrast and smooth motion handling, it's perfect for movies, sports, and gaming. We thank you for your support and for choosing Sony! Best regards, -Dominick
- Pros mentioned:Ease of use, Picture quality
Great TV at a great price...
||Posted . Owned for 5 months when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.This is a great TV. Excellent picture, features and easy to setup and use. My PS5 games look amazing.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi JoshuaF, Excellent! We're so pleased to hear you like the exceptional picture quality, features, ease of setup and use, and amazing PS5 gaming experience with your Sony X90L. Thanks for choosing Sony! -Sam
- Pros mentioned:Picture quality
Great TV
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Great Picture for a great price. East to install and setup
I would recommend this to a friendBrand response from SonyListens
Posted .Hello Hoaprez,
Thank you for choosing Sony!
We're pleased to learn that your XR65X90L TV has impressed you with its great picture quality and value. It’s wonderful to hear that installation and setup were quick and easy, allowing you to start enjoying your new TV right away.
Best regards,
-Fred
- Pros mentioned:Ease of use, Picture quality
Best TV for price
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Best TV I have ever had in terms of picture and features. Easy to use and adjust settings if necessary. Had Best Buy deliver and install and the technician was great.
I would recommend this to a friendBrand response from SonyListens
Posted .Hello gamunrocpa, Thanks for sharing your awesome experience. We are glad to know that your new BRAVIA is the best TV you have ever had. We always strive to deliver the best picture and sound quality with our TVs. With our BRAVIA X90L, you will see a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. It has Sound positioning tweeters, in additional to the TV speakers, which elevates the sound so what you hear matches the picture you see. It also supports Google TV, which brings your favorite content from across your apps and subscriptions and organizes them just for you. Thank you for choosing Sony! Vincent
- Pros mentioned:Picture quality
My Sony
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.What I expect from a Sony tv! Great picture and good features.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi DavidP,
Thank you for choosing Sony!
We're truly heartened to learn that your XR65X90L TV delivers the great picture quality and features you expect from Sony. Thank you for sharing your experience—it means a lot to us.
Best regards,
-Fred
Awesome TV.
||Posted . Owned for 2 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.I love Sony TV’s and this is a great TV. Picture is amazing. Everything looks really lifelike.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Neal,
We are happy to hear you love Sony TVs and consider your 65" BRAVIA XR X90L a great one! It's fantastic that the picture is amazing and that content looks really lifelike, which is what our Cognitive Processor XR and Full Array LED technology are designed to deliver. Thanks for choosing Sony!
Best regards, Eliab
- Pros mentioned:Color, Picture quality
Greatest TV ever
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.We love our new Sony TV - It is Clear, Bright and True joy to watch Thank you to the Wonderful Staff at BestBuy
I would recommend this to a friendBrand response from SonyListens
Posted .Hi LawrenceSS,
Perfect! We're thrilled that you are enjoying the picture quality of the TV. It's also great that you were assisted professionally. Thank you for choosing Sony!
-Ralph
- Pros mentioned:Picture quality
Excellent TV
||Posted . Owned for 2 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Excellent picture, pairs very well with my PS5 Pro. The best non-oled tv i have personally ever used. Very pleased
I would recommend this to a friendBrand response from SonyListens
Posted .Thank you so much for sharing your experience with the XR65X90L, JusticeB! It brings us great satisfaction to hear that you are enjoying the excellent picture quality and that it pairs so well with your PS5 Pro. Our BRAVIA XR TVs are designed to deliver immersive, true-to-life 4K HDR picture and enhanced gaming experiences, making them a perfect match for gamers seeking top performance. Your feedback as the best non-OLED TV you have personally used means a lot to us. We hope you continue to enjoy your viewing and gaming sessions on your new TV. Thank you for choosing Sony!
Best regards,
Gus
Sony Social Media Team
- Pros mentioned:Picture quality
Awesome!
||Posted . Owned for 1 year when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Love the quality and picture is amazing. Would definitely recommend.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Cdebaca3107,
Thank you for the wonderful 5-star review of your BRAVIA X90L! We are so glad to hear that you love the quality and think the picture is amazing. We truly appreciate your recommendation.
The XR65X90L features our Cognitive Processor XR, which uses a full-array LED panel with XR Contrast Booster to precisely control zones of LEDs. This creates deep, detailed blacks and enhanced peak brightness, all of which contribute to the amazing picture quality you're enjoying.
Thanks for choosing Sony, have a great day!
DiegoV
- Pros mentioned:Picture quality
Great Picture
||Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.This TV is fantastic. Absolutely brilliant picture and the quality you've come to expect from Sony. This replaced an 85" TV (Room was too small for it) and it looks amazing. Much better size for this room. Highly Recommend this TV.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Jack, we're glad you like our product. Thanks for choosing Sony. ~Earl
- Pros mentioned:Picture quality
Great TV/Great Value
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.The picture quality is exceptional. It's not mini led but does just as well. Does a great job upgrading sdr. Got the tv on sale at Best Buy for $1100-great price for a Sony. Movies in IMAX are a little darker than expected but that may be how the movies are made. Sound quality from the TV speakers is alright. Unfortunately, Sony does not have a good selection of soundbars in the midrange so had to purchase one from another company.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi TopGun, Thank you for sharing your positive experience with your new Sony X90L! Good to hear you like the exceptional picture quality, near 4K upscaling, and overall performance of your Sony X90L. We appreciate your feedback about the sound and thanks for choosing Sony! -Sam
- Cons mentioned:Glare
Great TV with no anti-glare coating
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Everything is great about this TV except the lack of antiglare coating. We use it in a very bright living room and we would appreciate anti reflective coating. Something to consider.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Taba,
Thank you for the additional information! It's great to hear that you're enjoying your XR65X90L overall. The XR90L series is designed with our powerful Cognitive Processor XR to deliver outstanding picture quality with deep blacks and vibrant colors, so we're thrilled you're experiencing that.
We appreciate your feedback regarding the lack of an anti-glare coating, especially in a bright living room environment. Your comments are important to us and will be shared with our product development team. We are always looking for ways to improve our products and features, and feedback like yours is a vital part of that process.
Thanks for choosing Sony, have a great day!
DiegoV
- Pros mentioned:Picture quality
Great picture a must buy
||Posted . Owned for 10 months when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.This TV has beautiful picture, nice and clear. Thank you to the staff for helping me pick this out, extremely happy with my purchase
I would recommend this to a friend - Pros mentioned:Picture qualityCons mentioned:Remote control
Good tv
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.I've been really pleased with this tv. Picture quality is good, sound is good and the price was good. I only wish the remote was backlit.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi ChaCha,
Thanks for sharing your review and experience with the X90L. We're glad that you like the sound and picture quality of the TV. Your feedback about the remote is greatly appreciated.
See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!
-Ralph
- Pros mentioned:Picture quality
Sony tv
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.It has an amazing picture and other features we were unaware of. Love it.
I would recommend this to a friendBrand response from SonyListens
Posted .HI AdrienneG,
Thanks for the fantastic feedback! We're so glad to hear you're loving the amazing picture quality and all the other great features of your new BRAVIA XR X90L TV. It's always a pleasure when our customers discover the extra details and thoughtful design that we put into our products. We hope you continue to enjoy a spectacular viewing experience. Thanks for choosing Sony. -Eliab
- Pros mentioned:Picture quality
Nice TV for the price!
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Very nice picture, easy to unpack, set-up, connect, and start watching!
I would recommend this to a friendBrand response from SonyListens
Posted .Hi StevenB,
Thanks for your fantastic review!
We're delighted to hear you're enjoying the great picture quality of your X90L television and that the process went smoothly from the unboxing, set up, and start watching.
Thanks for choosing Sony!
Sincerely,
Jenn | Sony Social Media Team.
- Pros mentioned:Ease of use, Picture quality
Sony Bravia 4k UHD
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.love it! Beautiful picture/ sound Google tv makes the tv intuitive and easy to operate
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Patrick, Fantastic! We're pleased to hear you love the beautiful picture and sound quality, ease of use, and intuitive Google TV OS of your Sony X90L. Thanks for choosing Sony! -Sam
- Pros mentioned:Picture quality
Sony2024
||Posted . Owned for 2 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Great tv… and sound bar sounds great… Ulysses helped me run through the many options for TV’s and the we ran through several sound bar options. Ulysses was knowledgeable of the many products and very helpful in putting it all together. Very helpful with covering options.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi BillE, Thank you for your wonderful review! We're thrilled to hear that you're enjoying your new X90L and sound bar. It's great to know that Ulysses was able to assist you effectively in exploring the various options and finding the perfect setup. Thanks for choosing Sony! -Sam