Customer Ratings & Reviews
- Model:
- XR65X90L
- SKU:
- 6544733
Rating by feature
- Picture Quality
Rating 4.9 out of 5 stars
- Sound Quality
Rating 4.6 out of 5 stars
- Brightness
Rating 4.9 out of 5 stars
Customers are saying
Customers regard the 65" Class BRAVIA XR X90L LED 4K UHD Smart Google TV (2023) highly for its excellent picture quality, realistic color, and ease of use. Many find the setup process straightforward and appreciate the overall TV quality, especially considering the reasonable price. Some customers have noted minor drawbacks such as the remote control lacking a number pad, minimal glare, and occasional slight blooming. A few have also mentioned concerns about contrast and occasional lag when opening apps.
This summary was generated by AI based on customer reviews.
- Pros mentioned:Picture quality
Lamar Latrell
||Posted . Owned for 1 week when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.I upgraded from a cheaper Samsung tv that was about 5 years old and what a difference! The picture is phenomenal, menu system is user friendly and all around a major upgrade. The Google play store is a lot nicer than Samsungs system also. The knock I have is with the sound but that’s with any tv basically. I use a soundbar anyways so not an issue for me.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi BobbyJ, Thank you for sharing your incredible experience! We're glad that you are enjoying the phenomenal picture quality, user-friendly interface, and the Google Play Store of your new Sony BRAVIA TV. While a soundbar is indeed a great addition to your home setup, you can also modify the TV’s sound settings to better suit your preferences by following these steps:
On the remote control, press the Quick Settings (spanner or gear) button.
Select Settings → Display & Sound → your desired option (e.g., Picture & Sound or Sound).
The next steps will depend on your TV menu options: 3a. Display & Sound → Picture & Sound → your desired option (e.g., Picture & Sound or Sound). 3b. Display & Sound → your desired option (e.g., Picture & Sound or Sound).
For more detailed information about adjusting the sound quality on a Google TV, you can check this link: https://www.sony.com/electronics/support/articles/00302857?utm_source.
We hope this helps enhance your viewing experience.
Thank you for choosing Sony, and we hope you continue to enjoy more viewing experiences with your Sony TV! -Maria
- Pros mentioned:Picture quality
Excellent TV
||Posted . Owned for 1 week when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Excellent quality and picture clarity. Really noticed the difference, especially in a living room with a ceiling light over the TV. Most darker scenes with shadows were not an issue, with apps and videos loading fast and no crashes as of yet.
I would recommend this to a friendBrand response from SonyListens
Posted .Hello RileyS70, thank you for giving the BRAVIA X90L such an great score! We are delighted to hear that it fits in your living room perfectly, letting you enjoy hours of entertainment with an excellent picture and no issues. Thank you for choosing Sony! Regards. -Jenn
- Pros mentioned:Picture quality
Love sony
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.I had a Sony about eight years ago and it was one of the ones that are like over four or $5000 and it broke within 18 months after that I was upset about spending that much on a TV and it breaking so for the past eight years, I’ve been buying cheaper TV, saying oh well, they just break anyways.  Vizio TV broke within one year of the purchase. The screen just turned black on us and I said forget this I’m going for a better quality TV and of course this time I’m getting the purchase plan.  the picture quality on the TV is great. We purchased a sound bar and I am just happy with Sony overall.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Mariann, We are sorry to hear about your previous Sony TV. It's good to know that you still chose BRAVIA this time and that you are happy with its overall quality. With our BRAVIA X90L, you will see a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. It has Sound positioning tweeters, in additional to the TV speakers, which elevates the sound so what you hear matches the picture you see. It also supports Google TV, which brings your favorite content from across your apps and subscriptions and organizes them just for you. Your continued support means so much to us. Thank you for choosing Sony. Enjoy! Vincent
- Pros mentioned:Ease of use, Picture quality
Best TV for price
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Best TV I have ever had in terms of picture and features. Easy to use and adjust settings if necessary. Had Best Buy deliver and install and the technician was great.
I would recommend this to a friendBrand response from SonyListens
Posted .Hello gamunrocpa, Thanks for sharing your awesome experience. We are glad to know that your new BRAVIA is the best TV you have ever had. We always strive to deliver the best picture and sound quality with our TVs. With our BRAVIA X90L, you will see a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. It has Sound positioning tweeters, in additional to the TV speakers, which elevates the sound so what you hear matches the picture you see. It also supports Google TV, which brings your favorite content from across your apps and subscriptions and organizes them just for you. Thank you for choosing Sony! Vincent
- Pros mentioned:Picture quality
Sony Bravia
||Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.Awesome Tv, good quality, picture and sound are great ,highly recommended!
I would recommend this to a friendBrand response from SonyListens
Posted .Hi MohamedM,
Thanks for the fantastic 5-star review! We are excited to hear that you find the Sony BRAVIA X90L to be an awesome TV with excellent overall quality, and it is highly rewarding for us to know that both the vivid display and the robust audio performance are hitting the mark. Thank you for your strong recommendation and for trusting Sony!
Best regards,
Dominick
- Pros mentioned:Picture quality
An okay TV but I'd go for an OLED or better
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Let me start by saying its a solid TV but its nothing spectacular. The upscale feature is nice if you're into older films, but the processor that EVERYONE brags about and uses as their selling point is not that noticeable for the average viewer. The factory cinema settings appear flat and dull and vivid blows out all the colors and contrast . I have found if you can go in and tweak all the picture settings yourself, then you can get a fairly respectable clear crisp picture. However considering the price and all the praise that this set gets, I found that it isn't all that much better than my 7 year Samsung LED. I was actually on the verge of returning it when I realized I waited a day too late to make my decision.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi BeauS, We appreciate your feedback and we are happty that you like the featues and picture quality of your TV after some tweaking. We take all user input seriously and will make sure your comments reach the appropriate person. Should you need further assistance, you can email us at socialsupport@am.sony.com. Thank you for choosing Sony! Vincent
- Pros mentioned:Ease of use, Picture quality
Beautiful picture
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.This TV has a great picture. It is easy to use. We've had Bravia TVs before, so we're familiar with the platform.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi EdR1, Thank you for the great review! Good to know that you like the beautiful picture quality and ease of use of your new Sony X90L. Thanks for choosing Sony! -Sam
- Pros mentioned:Picture quality
A title new TV
||Posted . Owned for 1 year when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Amazing TV amazing picture great value, but with the current and recent a 17 flaw of the iPhone and hacks on my network, I cannot fully enjoy it, but it is one of the best TVs I’ve ever owned and would buy again and I’m usually a Samsung guy and it totally turned me onto Sony.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi JaredM, It's incredible to hear that this TV has not only met but exceeded your expectations, even coming from a background of Samsung preference. The picture quality and value seem to be top-notch, making it one of the best you've owned. Sorry to hear about the external issues with your iPhone and network security, hopefully, those can be resolved so you can enjoy your TV to the fullest. Thanks for sharing your experience, and for being open to switching brands. It's a strong endorsement for Sony! -Jess
- Pros mentioned:Picture quality
Amazing TV
||Posted . Owned for 1 year when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Bought this TV for gaming on my PS5 and the quality is absolutly amazing games like god of war look crazy nice on them.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Eduardo,
Thank you for your fantastic 5-star review of the XR65X90L television! We are so glad to hear that you are having an amazing gaming experience and that games like God of War look so impressive. We've designed this TV to be "Perfect for PlayStation 5," and a key feature is Auto HDR Tone Mapping, which automatically optimizes the TV's HDR settings to match the PS5, ensuring you get the best possible picture quality and a truly immersive experience right out of the box.
Thanks for choosing Sony, have a great gaming day!
DiegoV
- Pros mentioned:Picture quality
Sony in bedroom
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.TV is great to watch,pictures are smooth and colorful, sound is ok. Will add a sound bar,tv is in bedroom so doesn't need to be that dramatic. Overall I'm getting another Sony.
I would recommend this to a friendBrand response from SonyListens
Posted .Hello RobertK, thanks for the five stars!
That's fantastic to hear you're loving your X90L and you find the picture quality to be smooth and colorful, making it great to watch. It's also wonderful that the built-in sound is serving you well, and we're sure adding a soundbar will elevate your audio experience even further.
Thank you for considering get another Sony TV; we truly appreciate it!
Sincerely,
Jenn.
- Pros mentioned:Picture qualityCons mentioned:Remote control
Good tv
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.I've been really pleased with this tv. Picture quality is good, sound is good and the price was good. I only wish the remote was backlit.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi ChaCha,
Thanks for sharing your review and experience with the X90L. We're glad that you like the sound and picture quality of the TV. Your feedback about the remote is greatly appreciated.
See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!
-Ralph
- Pros mentioned:Picture quality
Excellent picture for the price
||Posted . Owned for less than 1 week when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.You could spend a lot more and not get a much better picture for the $$'s spent, Great value!
I would recommend this to a friendBrand response from SonyListens
Posted .Hi JamesV,
We're really happy to hear that your Sony BRAVIA TV delivers such outstanding picture quality and great value for your investment. Thank you for awarding it a fantastic 5-star rating—the vibrant displays and impressive clarity truly set it apart, making every viewing experience enjoyable without breaking the bank.
Thank you for choosing Sony—wishing you a spectacular day!
DiegoV.
- Pros mentioned:Color, Picture quality
Greatest TV ever
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.We love our new Sony TV - It is Clear, Bright and True joy to watch Thank you to the Wonderful Staff at BestBuy
I would recommend this to a friendBrand response from SonyListens
Posted .Hi LawrenceSS,
Perfect! We're thrilled that you are enjoying the picture quality of the TV. It's also great that you were assisted professionally. Thank you for choosing Sony!
-Ralph
- Pros mentioned:Ease of use, Picture quality
Great TV at a great price...
||Posted . Owned for 5 months when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.This is a great TV. Excellent picture, features and easy to setup and use. My PS5 games look amazing.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi JoshuaF, Excellent! We're so pleased to hear you like the exceptional picture quality, features, ease of setup and use, and amazing PS5 gaming experience with your Sony X90L. Thanks for choosing Sony! -Sam
- Pros mentioned:Ease of use, Picture quality
Great tv
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Picture quality is great features are great easy to setup and it's android os
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Lyricalpoet, We're glad that you like the picture quality, features, and ease of setup. Thank you for choosing Sony. Erin
- Pros mentioned:Picture quality
Great Find
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.The TV is great. Picture and sound excellent and easy to install and configure. Will refer this to friends.
I would recommend this to a friendBrand response from SonyListens
Posted .Thank you for your fantastic review, EugenioJ!
We are so pleased to hear how much you are enjoying your XR-65X90L television. It's truly rewarding to know that you find the picture and sound quality excellent and that the setup process was easy. We designed this TV to provide a premium and user-friendly experience, and it brings us great satisfaction to know that you will be recommending it to your friends.
Thank you again for choosing Sony and for sharing your experience.
Best regards, Gus, Sony Social Media Team
- Pros mentioned:Picture quality
Great TV/Great Value
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.The picture quality is exceptional. It's not mini led but does just as well. Does a great job upgrading sdr. Got the tv on sale at Best Buy for $1100-great price for a Sony. Movies in IMAX are a little darker than expected but that may be how the movies are made. Sound quality from the TV speakers is alright. Unfortunately, Sony does not have a good selection of soundbars in the midrange so had to purchase one from another company.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi TopGun, Thank you for sharing your positive experience with your new Sony X90L! Good to hear you like the exceptional picture quality, near 4K upscaling, and overall performance of your Sony X90L. We appreciate your feedback about the sound and thanks for choosing Sony! -Sam
- Pros mentioned:Picture quality
The Best!
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.This TV has been amazing. The video quality is comparable to a higher end OLED but with a much more affordable price point. The black colors for darker scenes are actually black with very little light bloom. It also comes with a decent amount of preset options for picture quality that are actually worth tweaking depending on what you are watching. The specific performance options for PS5 compatibility are a definite plus as well.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Abraham,
Great! We're glad that you are enjoying the picture quality of the TV and how it works well with the PS5. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!
-Ralph
- Pros mentioned:Picture quality
Great Value
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Excellent TV & a great value. Geek Squad did a terrific install job.........VERY PLEASED
I would recommend this to a friendBrand response from SonyListens
Posted .Hi MartinT,
That's fantastic to hear! We're so glad you're loving your BRAVIA XR X90L and that you found it to be an excellent value. Enjoy the amazing picture! Thanks for choosing Sony. -Eliab
- Pros mentioned:Picture quality
Balance of price and quality
||Posted . Owned for 1 week when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Wonderful picture at an exceptional price! Good balance for everyday use especially sports fans
I would recommend this to a friendBrand response from SonyListens
Posted .Hi RussellC,
Thanks for this fantastic five-stars score!
We're thrilled to hear you're enjoying the picture quality of your X90L. We designed it to offer that great balance of performance for everything from movies to fast-paced sports, making it perfect for you!
Thanks for sharing your positive feedback and for choosing Sony!
Sincerely,
Jenn | Sony North America.