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Customer reviews

Rating 4.8 out of 5 stars with 1894 reviews

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Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

Pros mentioned filter

Cons mentioned filter

95%would recommend to a friend

Customers are saying

Customers love the excellent picture quality, realistic color, and ease of setup. Many also find it to be a good TV at a reasonable price. However, some customers have noted that the remote control lacks a number pad, and there are occasional mentions of slight blooming or contrast issues.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 24 Showing 461-480 of 1,894 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Service

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent picture and quality for the price, customer service was knowledgeable and helpful

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ScottL,

      We are pleased to hear that you are enjoying the excellent picture quality and value of your new X90L! It is also great to know that you had a positive experience with the customer service team during your purchase. Thanks for choosing Sony.

      Best regards, Eliab Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Awesome TV - Second one we purchased!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV with crisp picture, easy to set up! This is the 2nd one we have purchased. Can't go wrong with the Sony Full Array!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DawnF,

      You made the right choice! We're thrilled that you like the picture quality and user-friendly functions of the TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV/Great Value

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The picture quality is exceptional. It's not mini led but does just as well. Does a great job upgrading sdr. Got the tv on sale at Best Buy for $1100-great price for a Sony. Movies in IMAX are a little darker than expected but that may be how the movies are made. Sound quality from the TV speakers is alright. Unfortunately, Sony does not have a good selection of soundbars in the midrange so had to purchase one from another company.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi TopGun, Thank you for sharing your positive experience with your new Sony X90L! Good to hear you like the exceptional picture quality, near 4K upscaling, and overall performance of your Sony X90L. We appreciate your feedback about the sound and thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Outstanding Value!

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I bought this tv and had Geek Squad to install it Saturday December 16. The did a great job and showed me everything that I needed to know. The colors of this TV pop! It was already adjusted by the factory and didn’t have to do nothing, but enjoy the fantastic vibrant colors. I’m glad that I picked this over the new Hiscense tv and the TCL tv. The Sony has a terrific processor vs. the other two TVs.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Nateboy,

      Awesome! We're glad that you like the picture quality of the TV. It's also great that you were assisted professionally. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great tv

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    Posted . Owned for 6 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love the quality of image! Use for movies as well as gaming and I can adjust picture modes with so much ease only down side is that speakers are on bottom so I paired mine with a sound system. Without the sound system the sound was still good just quieter

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi, YarixaM,

      Thanks for the great review ad the 5-stars rating! We are glad to hear that you love your BRAVIA X90L. It's Cognitive Processor XR™ delivers a picture with wide dynamic contrast and natural colors, replicating how we see the real world.
      We really appreciate the preference, thank you for choosing Sony, have an amazing day!
      -DiegoV Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Awesome TV.

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love Sony TV’s and this is a great TV. Picture is amazing. Everything looks really lifelike.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Neal,

      We are happy to hear you love Sony TVs and consider your 65" BRAVIA XR X90L a great one! It's fantastic that the picture is amazing and that content looks really lifelike, which is what our Cognitive Processor XR and Full Array LED technology are designed to deliver. Thanks for choosing Sony!

      Best regards, Eliab Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 4 out of 5 stars

    Love this tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love the picture quality , color is just too good! Sound quality is fine and easy to put together. One thing we found difficult is to connect our android phone which was very easy with my old samsung tv. I still couldnot figure it out how it actually works

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Rahman, Thanks for the feedback! The Sony 65" Class BRAVIA XR X90L LED 4K UHD Smart Google TV delivers a truly immersive and feature-rich entertainment experience. With its stunning visuals, powerful audio, and smart features, this television sets a high standard for what modern TVs can achieve. Whether you're a cinephile, a gamer, or simply someone who appreciates a top-tier viewing experience, the BRAVIA XR X90L is sure to impress. In addition, the X90L supports Chromecast and with Chromecast built-in, you can display (cast) your favorite websites and app screens from your Android smartphone directly to the TV. Hope this helps. Thanks for choosing Sony! -Craig Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Nice mid range tv

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Really happy with this tv, seems like a worthy successor to the X90k. The picture and color are excellent I I don’t notice any serious blooming issues. Also upscales streaming content really well. The sound is ok, but I did add a sound bar. My only real gripe with it is that like all Sonys there are only 2 hdmi 2.1 ports.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Mike, You've made an excellent choice! We're so glad to hear you like the excellent picture, vibrant colors, upscaling, great sound, and overall performance of your Sony X90L. We have noted your input about the 2 HDMI 2.1 ports and will be sure to forward this feedback to the appropriate department.
      With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Television

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love the picture and all the easy apps The sound is great. Easy to install, only because my husband knows how to hang them on a wall. I wasn't sure id like having such a big screen, but i love that i can see it from all sides of living room and kitchen Great choice!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi LisaS, we're glad you love the picture quality of our product. Thanks for choosing Sony. ~Earl Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Great tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture quality is great features are great easy to setup and it's android os

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Lyricalpoet, We're glad that you like the picture quality, features, and ease of setup. Thank you for choosing Sony. Erin Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Family Movie Nights Leveled Up

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    Posted . Owned for 8 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Everyone fights for the best seat now, and honestly, I don’t blame them. Amazing clarity, vibrant colors, and the sound pairs perfectly with our subwoofer.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi CaseyV,

      We’re so glad to hear that your Sony BRAVIA TV brings everyone together with its amazing clarity, vibrant colors, and sound that pairs perfectly with your subwoofer. Thank you so much for the 5-star rating—it’s fantastic to know the viewing experience makes every seat in the house the best one.

      Thank you for choosing Sony—wishing you a fantastic day!
      DiegoV. Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great Crisp Picture with Superior Built in Speaker

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great crisp picture at a reasonable price point relative to OLED formats. Installed speaker system is also slightly superior than comparable brands (no need for a sound bar or separate surround sound system to fill a moderately sized living room).

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi, ThomasD,

      Thanks for the great review and the 5-stars rating! It is delightful to hear that you love your BRAVIA TV so much! Picture quality will be amazing, as the 4K HDR Processor X1 intelligently enhances every scene in real-time boosting color, contrast, and clarity.

      Thank you for choosing Sony, have an amazing day!
      -DiegoV Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Jury's out

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great color and picture. The only down side is remote only channels up and down, and doesn't have feature to section numbered local stations.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi PamelaS,

      We’re thrilled you’re enjoying the amazing color and picture! While the remote has a modern, minimalist design, you can easily access a numeric keypad by pressing the "123" button on the remote or use the Google Assistant voice button to jump directly to a specific station.

      Thanks for choosing Sony.

      Best regards,

      Eliab Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony quality

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great Sony quality with a better picture and speaker system than the Bravia 3 models. Worth paying a little more for the better quality.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Jamie,


      That is excellent feedback! We are so glad to hear you are satisfied with the great Sony quality and that you recognize the superior picture and improved speaker system of the BRAVIA XR X90L. We agree that the step up in quality is certainly worth the investment.

      Thanks for choosing Sony.

      Best regards,
      Eliab sony-global

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Sony Bravia 4k UHD

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    love it! Beautiful picture/ sound Google tv makes the tv intuitive and easy to operate

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Patrick, Fantastic! We're pleased to hear you love the beautiful picture and sound quality, ease of use, and intuitive Google TV OS of your Sony X90L. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Crisp, vibrant images without the high cost

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The picture quality is excellent. Colors have perfect saturation. Looks attractive hung up on the wall without the high cost of a lot of thinner TV's. It's a beautiful product from a reliable brand. Sound quality is great too. We got a sound system, but even without, no complains.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Estefania19,

      Thank you for the 5-star rating and we're glad to hear that you like the picture and sound quality of the TV. Thank you for choosing Sony and have a nice day!

      -David Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Recent Purchase

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I purchased this TV for my livingroom. I recently moved and needed a bigger TV for my livingroom room. I love the picture & quality. This is the 2nd Bravia TV that I have in my home

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DeashiaP,

      We're excited to hear how much you love the picture and quality of your new BRAVIA X90L TV and that it fits great on your living room! It's especially rewarding to know that this is your second BRAVIA TV, as your continued trust in our brand means a great deal to us.

      Thanks for choosing Sony!

      Sincerely,
      Jenn | Sony Social Media Team. Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Good deal for the price.

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    Posted . Owned for 8 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    For watching sports there is a huge difference in quality. I never really bought Sony before but you can see a difference in football and baseball. So awesome product.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Lerchcon,

      We're thrilled to hear that you're seeing a huge difference in quality on your BRAVIA XR X90L TV, especially when watching sports like football and baseball. We design our TVs with features like XR Motion Clarity to ensure fast-paced action looks incredibly smooth and clear. We're so glad you chose Sony and are happy with your purchase!

      Thanks for choosing Sony.

      Best regards,
      Eliab sony-global

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony 65

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV clear picture. You cant go wrong with a Sony

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi LonnieK,

      We are thrilled to hear you're enjoying the clear picture quality of your X90L! There really is nothing like the Sony BRAVIA experience.

      Thanks for choosing Sony.

      Best regards,

      Eliab sony-global

  • Pros mentioned:
    Picture quality

    Rated 3 out of 5 stars

    Great Panel. Great Video Processing. Audio????

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    One of those purchases you want to love so much. It is a great panel and really shows all sources better than any TV I have ever owned. Truly capable of handling all sources, including 120hz over HDMI from a PC with great handling of HDR. I like the menus and control it gives you over the way the TV handles inputs. For example, my prior Hiscense 4k TV would always set the PC input to game mode, when it's primary use is a HTPC which truly hurt the experience. This TV really allows the configuration I want for video. It has to be one of the best TVs on the market because it really helps the picture by the way it processes. For example, it really does an excellent job with YouTube which is highly compressed. The picture looks great. And while it is not Mini-LCD, it really looks like it is. The picture is amazing. CONS: I really want to give this 5 stars, but to be honest, I am sitting here on day 3 with the TV debating returning it. The problem is the audio handling. I got the Sony SRS-NS7 neckband speaker and was excited for the enhanced capabilities the Bravio provides. I am also using the Sony MX1000M3 Bluetooth headphones because I live in an apartment with a neighbor who complains if I drop a pen. LOL I have a Polk soundbar as well. The Bravio will be playing through the headphones or neck speaker audio device and then go crazy when the soundbar shuts down from inactivity changing the HTPC display setup and leaving me without sound. I have to reselect the audio source on the TV settings. Then, after a few minutes it turns on the soundbar and freaks out again. I have the config to prioritize Sony audio sources but still the audio output changes randomly. On occasion I am sitting there with headphones on with music playing and a moment later my soundbar is screaming at high volumes. I try to handle my rude neighbors complaints and Sony wants me evicted. In addition, the 3d sound on the neckband will not work if the soundbar is at all connected.. even when the soundbar is not powered on. To get the full capability of the SRS-NS7 the HDMI *CANNOT* be connected to the soundbar. I guess I will have to buy an expensive Sony soundbar to try to solve the problem. For now, I just have to disconnect my soundbar and everything is fine. It is just painful as no TV speakers sound good to me. Sony should not force you to have all Sony devices use the TV but that seems to be the case. I am sure some of this has to do with the fact I do not use the TV in smart mode, but I have never had a TV that 6 times an hour loses its mind and changes everything while you are trying to watch a movie or listen to music. I guess I have to invest more in Sony or return the TV. That is very frustrating. I really wanted to love this TV.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SkyCross, We appreciate your time sharing your experience and thoughts on the Sony X90L 4K LED TV. While we're glad that you are impressed with the picture quality, we're sad to hear that you are experiencing some issues with the sound set up. We recommend reaching out to our support team so they can walk you through and assist you with your concern. On the other hand, we take this as feedback, as it can help us improve in the future. Lastly, please make sure your devices are up to date to avoid any performance issues. Thanks and regards, -Craig Sony_US