Customer Ratings & Reviews
- Model:
- XR65X90L
- SKU:
- 6544733
Rating by feature
- Picture Quality
Rating 4.9 out of 5 stars
- Sound Quality
Rating 4.6 out of 5 stars
- Brightness
Rating 4.9 out of 5 stars
Customers are saying
Customers regard the 65" Class BRAVIA XR X90L LED 4K UHD Smart Google TV (2023) highly for its excellent picture quality, realistic color, and ease of use. Many find the setup process straightforward and appreciate the overall TV quality, especially considering the reasonable price. Some customers have noted minor drawbacks such as the remote control lacking a number pad, minimal glare, and occasional slight blooming. A few have also mentioned concerns about contrast and occasional lag when opening apps.
This summary was generated by AI based on customer reviews.
- Pros mentioned:Picture quality
Balance of price and quality
||Posted . Owned for 1 week when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Wonderful picture at an exceptional price! Good balance for everyday use especially sports fans
I would recommend this to a friendBrand response from SonyListens
Posted .Hi RussellC,
Thanks for this fantastic five-stars score!
We're thrilled to hear you're enjoying the picture quality of your X90L. We designed it to offer that great balance of performance for everything from movies to fast-paced sports, making it perfect for you!
Thanks for sharing your positive feedback and for choosing Sony!
Sincerely,
Jenn | Sony North America.
- Pros mentioned:Color, Picture quality
Great picture quality
||Posted . Owned for 1 week when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Excellent picture and great price on Black Friday. Love the picture quality of Sony vs Samsung and LG for a more realistic color pallet.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Army101,
You made the right choice with the Sony X90L! We're glad that you are enjoying the picture quality of the TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!
-Ralph
- Pros mentioned:Color, Picture quality
Sony 65" Bravia
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.TV is much brighter and clear compared to our TV we had before the replacement. The installers did a great job on the installation.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi ErnieB,
You made the right choice upgrading to the Sony X90L! We're glad that you like the picture quality of the TV. It's also great that you were assisted professionally. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!
-Ralph
- Pros mentioned:Picture quality
Awesome tv
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Picture is amazing for the price and the size is also really good. Didn't want to spend too much and am very happy with this purchase
I would recommend this to a friendBrand response from SonyListens
Posted .Hello RYANC,
Thank you for choosing Sony!
We're truly delighted to hear that you're enjoying your XR65X90L! It's wonderful to know that the picture quality has exceeded your expectations, and we're glad you find the size to be perfectly suited for your requirements. Thank you for sharing your experience, and we hope you continue to enjoy your TV!
Best regards,
-Fred
- Pros mentioned:Picture quality
Great TV
||Posted . Owned for 2 months when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.The TV has been amazing these last couple of months. It runs smoothly when transitions from different apps and the picture quality has been great.
I would recommend this to a friendBrand response from SonyListens
Posted .Hello JayJay,
Thank you for choosing Sony!
It's truly a pleasure to hear that you’ve been enjoying your XR65X90L TV over the last couple of months! We’re excited to know that it runs smoothly when transitioning between different apps and that the picture quality has exceeded your expectations. We appreciate your feedback and hope you continue to have an amazing viewing experience!
Best regards,
-Fred
- Pros mentioned:Color, Picture quality
Super choice!!!
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.We love this Sony television. Great color and clarity.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi MarilynJ, Congratulations on your new loving Sony TV! We're glad to hear that you're enjoying the great color and clarity display of your new Sony BRAVIA XR X90. Thank you for choosing Sony! -Maria
- Pros mentioned:Picture quality
TV upgrade
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.We are very happy with both the TV we purchased and the service we received at Best Buy. The quality of television and the difference in sound from our previous TV is so much better and the service we received from both the NN associates and the Sony rep was much appreciated.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi TeriC, we're glad you like our product! Thanks for choosing Sony. ~Earl
- Pros mentioned:Ease of use, Picture quality
Sony Bravia 4k UHD
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.love it! Beautiful picture/ sound Google tv makes the tv intuitive and easy to operate
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Patrick, Fantastic! We're pleased to hear you love the beautiful picture and sound quality, ease of use, and intuitive Google TV OS of your Sony X90L. Thanks for choosing Sony! -Sam
- Pros mentioned:Picture quality
Beautiful TV
||Posted . Owned for 2 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.I was amazed at the picture quality of this older model (2023) 65" Bravia XR X901 LED 4K UHD Smart Google TV. I particularly like the brightness of the Full Array LED Lighting. it makes quite the difference compared to other TV's which seem not so bright and darker. The price was reasonable as well. It just looks and feels like a more solid TV compared to the more inexpensive Sony models. Worth the extra money for sure!
I would recommend this to a friendBrand response from SonyListens
Posted .Hi DeborahL, we're glad you like our product. Thanks for choosing Sony. ~Earl
- Pros mentioned:Picture quality
Best tv
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.The quality of the television is great. The picture makes you feel as though you are there. Recommend it.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi VirginiaF,
Thanks for posting this wonderful review! We're delighted to hear you're enjoying the great quality of your BRAVIA X90L and how the picture is provide such an immersive experience!
Thanks for your recommendation and for choosing Sony!
Sincerely,
Jenn | Sony Social Media Team.
- Pros mentioned:Ease of use, Picture quality
Awesome TV - Second one we purchased!
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Great TV with crisp picture, easy to set up! This is the 2nd one we have purchased. Can't go wrong with the Sony Full Array!
I would recommend this to a friendBrand response from SonyListens
Posted .Hi DawnF,
You made the right choice! We're thrilled that you like the picture quality and user-friendly functions of the TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!
-Ralph
- Pros mentioned:Picture quality
Outstanding Value!
||Posted . Owned for less than 1 week when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.I bought this tv and had Geek Squad to install it Saturday December 16. The did a great job and showed me everything that I needed to know. The colors of this TV pop! It was already adjusted by the factory and didn’t have to do nothing, but enjoy the fantastic vibrant colors. I’m glad that I picked this over the new Hiscense tv and the TCL tv. The Sony has a terrific processor vs. the other two TVs.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Nateboy,
Awesome! We're glad that you like the picture quality of the TV. It's also great that you were assisted professionally. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!
-Ralph
Great Tv
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Love this tv. Picture and colors are amazing. Would buy again.
I would recommend this to a friendBrand response from SonyListens
Posted .Thank you for the fantastic review, Lann!
We are absolutely thrilled to hear that the picture and colors on your XR-65X90L are amazing! Knowing that you would buy it again is the ultimate compliment for us.
Thank you for choosing Sony and for being part of the family!
Best regards,
Gus, Sony Social Media Team
- Pros mentioned:Picture quality
Sony 65 inch TV review
||Posted . Owned for 9 months when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.I recently purchased the Sony 65" Class BRAVIA XR X90L LED 4K UHD Smart Google TV. It has been the best TV I have ever bought; the picture quality is awesome. I am very satisfied and would buy it again.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi, JoshL,
Thanks for the amazing 5-stars review! It is amazing to hear that you have loved your 65" BRAVIA X90L. It's Cognitive Processor XR™ delivers a picture with wide dynamic contrast and natural colors, replicating how we see the real world. We really appreciate the preference, thank you for choosing Sony, have an amazing day!
-DiegoV
Sony Fan
||Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.I'm really enjoying this tv. I've always been a Sony fan and I know the audio visual world is insane with quality just dreamed of not long ago...but these old eyes are happy with a great tv and in my budget!
I would recommend this to a friendBrand response from SonyListens
Posted .Thank you for the wonderful review, RobertM!
We are so glad to hear that you’re a long-time Sony fan and that the X90L is making those "old eyes" happy! It’s true that the audio-visual world has evolved incredibly fast, but we designed this model to ensure that premium features—like the lifelike clarity of our Cognitive Processor XR—stay accessible and easy to enjoy.
Welcome back to the Sony family, and thank you for choosing us!
Best regards, Gus, Sony Social Media Team
- Pros mentioned:Picture quality
Content
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.The picture is very clear, coloring just right and the Sony soundbar makes it the perfect setup for enjoying tv.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Rosebud
Thanks for sharing your positive experience!
We're thrilled to hear you're enjoying the clear picture and just-right coloring on your new X90L TV—Pairing it with a Sony soundbar truly creates a seamless and immersive viewing experience!
Thanks for choosing Sony.
Sincerely,
Jenn | Sony Social Media Team.
- Pros mentioned:Picture quality
The Best On Market
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Great TV bought it for the bedroom, Sony lights out the best on the market. Bought a Brava 9 for the TV Room. Stands out above them all. You get what you pay for.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi LutherW, thanks so much for the fantastic 5-star review. We're elated to hear you're enjoying both the Sony - X90L in your bedroom and the Sony - Bravia 9 in your TV room, what a great combo! It means a lot to know that Sony stands out for you as the best on the market. We couldn't agree more: with premium picture quality and performance, you really do get what you pay for. Thanks again for choosing Sony! Best regards, -Dominick
- Pros mentioned:Ease of use, Setup
good TV so far
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.TV seems to work like it suppose to, easy to setup since I already had some similar tvs.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi JonR, Excellent choice! Thank you so much for your awesome review! We are glad to hear that you are enjoying your new TV! Thank you for choosing Sony! -Carl
- Pros mentioned:Picture quality
Sony TV
||Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.Excellent picture and sound! This is one of the best TVs I have ever purchased
I would recommend this to a friendBrand response from SonyListens
Posted .Thank you for the fantastic review, YardanaK!
We are thrilled to hear that the X90L is one of the best TVs you have ever purchased! It’s wonderful to know that both the picture and sound quality are hitting the mark for you. We aim to provide a truly premium experience, and we’re so glad you’re loving it.
Thank you for choosing Sony!
Best regards, Gus, Sony Social Media Team
- Pros mentioned:Color, Picture quality
Love this tv
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Love the picture quality , color is just too good! Sound quality is fine and easy to put together. One thing we found difficult is to connect our android phone which was very easy with my old samsung tv. I still couldnot figure it out how it actually works
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Rahman, Thanks for the feedback! The Sony 65" Class BRAVIA XR X90L LED 4K UHD Smart Google TV delivers a truly immersive and feature-rich entertainment experience. With its stunning visuals, powerful audio, and smart features, this television sets a high standard for what modern TVs can achieve. Whether you're a cinephile, a gamer, or simply someone who appreciates a top-tier viewing experience, the BRAVIA XR X90L is sure to impress. In addition, the X90L supports Chromecast and with Chromecast built-in, you can display (cast) your favorite websites and app screens from your Android smartphone directly to the TV. Hope this helps. Thanks for choosing Sony! -Craig