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Customer Ratings & Reviews

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Customer reviews

Rating 4.8 out of 5 stars with 1894 reviews

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Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

Pros mentioned filter

Cons mentioned filter

95%would recommend to a friend

Customers are saying

Customers love the excellent picture quality, realistic color, and ease of setup. Many also find it to be a good TV at a reasonable price. However, some customers have noted that the remote control lacks a number pad, and there are occasional mentions of slight blooming or contrast issues.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 25 Showing 481-500 of 1,894 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Awesome Sony 65”

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing picture quality! We upgraded from an LG and what an upgrade!! Easy to setup and the apps are awesome!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AndrewB,

      You made the right choice upgrading to the Sony X90L! We're glad that you like the picture quality, supported apps, and user-friendly functions of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    GREAT TV!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    GREAT TV! VOICE ACTIVATED REMOTE CONTROL IF YOU CHOOSE WHICH I DO. GREAT HIGH QUALITY PICTURE AND SOUND! VERY EASY TO COMMAND AND NAVIGATE! I WOULD BUY AGAIN FOR A LOVED ONE!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Laura,

      Thanks for your fantastic review!

      We truly heartened to hear how much you're enjoying your X90L television. It's wonderful to know that you find the picture and sound quality outstanding and that the voice-activated remote makes navigation easy and convenient for you—this is the seamless experience we aim for!

      Thanks for choosing Sony.

      Sincerely,
      Jenn | Sony Social Media Team. Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Premium sony quality

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Plays well with other brand sound bars no issues with hdmi arc. (Had samsung tv paired with samsung sound bar and tv remote would stop controlling volume. Currently running same sound bar and new tv no issues noted) Picture perfect and plenty of settings to fine tune it to your eye’s liking. Full array LED is the entry level but performs similar to Sony’s flag ship TV’s. Imagine what the mini led and oled are like… oh well, highly recommend if you’re like me, balling on a budget! Big bang for your buck!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi GLC619, That's great! Thanks for sharing your experience. We always strive to deliver the best picture and sound quality with our TVs. With our BRAVIA X90L, you will see a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. It has Sound positioning tweeters, in additional to the TV speakers, which elevates the sound so what you hear matches the picture you see. It also supports Google TV, which brings your favorite content from across your apps and subscriptions and organizes them just for you. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great purchase

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    Posted . Owned for 7 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Bought this TV a few months ago and I absolutely love it. Great visual quality! Super sleek!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ShriyaK,

      We couldn't be happier to hear that you absolutely love your Sony BRAVIA X90L and its great visual quality. Thank you for sharing your positive experience and for choosing Sony! Enjoy every moment with it!

      Regards,
      Dominick Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    A title new TV

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing TV amazing picture great value, but with the current and recent a 17 flaw of the iPhone and hacks on my network, I cannot fully enjoy it, but it is one of the best TVs I’ve ever owned and would buy again and I’m usually a Samsung guy and it totally turned me onto Sony.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JaredM, It's incredible to hear that this TV has not only met but exceeded your expectations, even coming from a background of Samsung preference. The picture quality and value seem to be top-notch, making it one of the best you've owned. Sorry to hear about the external issues with your iPhone and network security, hopefully, those can be resolved so you can enjoy your TV to the fullest. Thanks for sharing your experience, and for being open to switching brands. It's a strong endorsement for Sony! -Jess Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great Picture Quality

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture quality. Excellent for regular use cases like streaming, news, live sports etc.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Saurabhk,

      It brings us great satisfaction to hear that you are enjoying the great picture quality of the BRAVIA X90L, and that it is excellent for your regular viewing needs like streaming, news, and live sports! We aim to deliver exceptional performance across all use cases.

      Thank you for your fantastic review and for choosing Sony.

      Regards,
      Dominick Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Super choice!!!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We love this Sony television. Great color and clarity.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MarilynJ, Congratulations on your new loving Sony TV! We're glad to hear that you're enjoying the great color and clarity display of your new Sony BRAVIA XR X90. Thank you for choosing Sony! -Maria Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    I would buy again

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV is awesome. I am elderly and it runs a lot. with no problems.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi LnnyPop!
      Thank you so much for sharing your review with us.
      It brings us great satisfaction to hear that your XR-65X90L TV has been performing so reliably for you.

      Thanks for choosing Sony!
      Happy New Year and best regards,
      Estefany Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great service

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is a great TV and perfect for my PS5. I wasnt sure how big it would be at 65” but went with it anyway. It might be a little big and 60 probably would be a bit more visually appealing for my current layout but i can adjust around that. Delivery service was fantastic. Im about an hour away from my closest store but they delivered 15mins within the start of the arrival time window. Great support from this purchase. Bestbuy is the way i always go for electronics and it looks like itll stay that way

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Wecanlive, We truly appreciate you taking the time to share this wonderful feedback! Good to hear that it works perfectly with your PS5 and we're glad you had an amazing customer service experience. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Excellent TV with Google Built-In

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sony just makes really good TVs. This one has a great picture and a reasonable price for its solid build quality. Something that gets lost in the numbers for the cheaper brands (like Vizio, etc.) is that the processing power is much lower and the software is often sub-par, which means general TV navigation can be slow/laggy and the TV sometimes develops weird glitches. None of this is a problem with Sony TVs with Android as the operating system.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Brian,

      You made the right choice with the Sony X90L! We're thrilled that you like the picture quality, design, and Google software of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Terrific Tv for price point

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture quality, plenty of customizable options for each type of media. Easy to put together.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Jarrett,

      Perfect! We're thrilled that you like the picture quality, built-in settings, and user-friendly design of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Excellent TV

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent quality and picture clarity. Really noticed the difference, especially in a living room with a ceiling light over the TV. Most darker scenes with shadows were not an issue, with apps and videos loading fast and no crashes as of yet.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello RileyS70, thank you for giving the BRAVIA X90L such an great score! We are delighted to hear that it fits in your living room perfectly, letting you enjoy hours of entertainment with an excellent picture and no issues. Thank you for choosing Sony! Regards. -Jenn Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Phenomenal Television

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV is outstanding. The picture is crisp, bright and colors are vivid. The Geek Squad set it up in about 1/2 an hour. It was trivial to add YouTube TV. Apps can be arranged for one's convenience. It paired nicely with a SONOS soundbar. Bluray discs look fantastic. 4K streaming content is equally high quality. No problems connecting to WiFi. No problems casting from my laptop. I couldn't be happier with this television.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello GregMuck, We are happy that you like your new Sony BRAVIA 4K smart Google TV. It's also great to hear that you were assisted well by our local dealer. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony the only way to go

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I still have my Sony Bravia 45 inch tv bought back in 2008 and it still works and looks good, About 4 yrs later l moved it to my mancave and still is there. Then I bought a 65 inch Sony Bravia KDL60R510A. That lasted me 12 yrs until a blue line appeared and some pixels went out, so went out and purchased a 65 inch Sony Bravia XR65X90L, all I can say is this tv is sweeeet . Sony is the only way to go you WONT be disappointed.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Nelly, That's awesome! Thanks for sharing your experience. We are glad that you like the quality of Sony products. Your continued support means so much to us. Thank you for choosing Sony! Enjoy! Vincent Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Sony65

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sony 65 inch is outstanding TV with great color. Easy to setup and use with provided remote.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello LenR, We are happy that you like the picture quality of your Sony BRAVIA 4K smart Google TV. Thank you for trusting Sony! Vincent Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Dual array is really bright and sharp

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This Tv is so bright and crisp I am absolutely blown away how much better it is than my other 2 Samsung 4k tvs!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ToddW,
      Thank you so much for taking the time to leave an excellent rating! We're delighted to hear you are impressed with the overall picture quality of your new TV. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Superior quality

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    Posted . Owned for 3 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is an amazing TV. Picture quality, color and refresh rate are superior.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ivza95,

      Great! We're glad that you like the picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    leann

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great color on tv. Easy to operate Perfect size for our entertainment center

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi LeannG, Thank you for the fantastic review! We're so pleased to hear you like the great colors, ease of use, and perfect size of your new Sony X90L. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great quality tv. Best when on sale

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture quality 4k tv. Occasional short connection dropouts but unclear if router, streaming service, or tv issue. Lights in the room will show as a reflection if straight in front of the screen so generally best to use without lamps or overhead lights turned down. Watching during the day there are no issues and picture looks good, though we keep it kept out of direct light. The audio seemed decent but ended up getting a soundbar to add a subwoofer

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Jeff,

      Thanks for commenting! We are extremely pleased to hear your satisfaction with the amazing picture & sound quality of your XR65X90L. We are sorry if you are experiencing an intermittent network connection issue. Let's try to isolate and fix this problem by following our suggested troubleshooting steps on this article:
      https://www.sony.com/electronics/support/articles/00184183

      I hope this helps.

      With Sony X90L, you'll see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay.

      Should you need more technical assistance or information with our product, please feel free to email us at socialsupport@am.sony.com with the following details and we'll be more than happy to assist you.

      Name:
      BestBuy Username:
      Model Number:
      Issue:
      Telephone Number:

      Thank you very much for your purchase and for choosing Sony!

      Best regards,

      Romeo
      Sony Social Support Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Grest Sony TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV. Easy to set up, color & picture is good. Love having all the apps like Netflix, You tube Tv.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi VickieK,

      Awesome! We're glad that you like the picture quality, supported apps, and user-friendly functions of the TV. Thank you for choosing Sony!

      -Ralph Sony_US