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Customer Ratings & Reviews

$849.99
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Comp. Value: $1,199.99

Customer reviews

Rating 4.8 out of 5 stars with 1838 reviews

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Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

Pros mentioned filter

Cons mentioned filter

95%would recommend to a friend

Customers are saying

Customers regard the 65" Class BRAVIA XR X90L LED 4K UHD Smart Google TV (2023) highly for its excellent picture quality, realistic color, and ease of use. Many find the setup process straightforward and appreciate the overall TV quality, especially considering the reasonable price. Some customers have noted minor drawbacks such as the remote control lacking a number pad, minimal glare, and occasional slight blooming. A few have also mentioned concerns about contrast and occasional lag when opening apps.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 25 Showing 481-500 of 1,838 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Nice mid range tv

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Really happy with this tv, seems like a worthy successor to the X90k. The picture and color are excellent I I don’t notice any serious blooming issues. Also upscales streaming content really well. The sound is ok, but I did add a sound bar. My only real gripe with it is that like all Sonys there are only 2 hdmi 2.1 ports.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Mike, You've made an excellent choice! We're so glad to hear you like the excellent picture, vibrant colors, upscaling, great sound, and overall performance of your Sony X90L. We have noted your input about the 2 HDMI 2.1 ports and will be sure to forward this feedback to the appropriate department.
      With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Best TV I've ever owned

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I replaced a dozen year old Sony Bravia with this model and am thrilled with my purchase. Beautiful clarity and definition with excellent sound. Best TV I've owned. Received prompt, professional installation from Best Buy. I couldn't be happier with my purchase.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SatisfiedBuyer, Thanks for the 5-star rating! We're glad you like your new TV. Enjoy and thanks for choosing Sony. -Craig Sony_US

  • Pros mentioned:
    Picture quality

    Rated 3 out of 5 stars

    Great Panel. Great Video Processing. Audio????

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    One of those purchases you want to love so much. It is a great panel and really shows all sources better than any TV I have ever owned. Truly capable of handling all sources, including 120hz over HDMI from a PC with great handling of HDR. I like the menus and control it gives you over the way the TV handles inputs. For example, my prior Hiscense 4k TV would always set the PC input to game mode, when it's primary use is a HTPC which truly hurt the experience. This TV really allows the configuration I want for video. It has to be one of the best TVs on the market because it really helps the picture by the way it processes. For example, it really does an excellent job with YouTube which is highly compressed. The picture looks great. And while it is not Mini-LCD, it really looks like it is. The picture is amazing. CONS: I really want to give this 5 stars, but to be honest, I am sitting here on day 3 with the TV debating returning it. The problem is the audio handling. I got the Sony SRS-NS7 neckband speaker and was excited for the enhanced capabilities the Bravio provides. I am also using the Sony MX1000M3 Bluetooth headphones because I live in an apartment with a neighbor who complains if I drop a pen. LOL I have a Polk soundbar as well. The Bravio will be playing through the headphones or neck speaker audio device and then go crazy when the soundbar shuts down from inactivity changing the HTPC display setup and leaving me without sound. I have to reselect the audio source on the TV settings. Then, after a few minutes it turns on the soundbar and freaks out again. I have the config to prioritize Sony audio sources but still the audio output changes randomly. On occasion I am sitting there with headphones on with music playing and a moment later my soundbar is screaming at high volumes. I try to handle my rude neighbors complaints and Sony wants me evicted. In addition, the 3d sound on the neckband will not work if the soundbar is at all connected.. even when the soundbar is not powered on. To get the full capability of the SRS-NS7 the HDMI *CANNOT* be connected to the soundbar. I guess I will have to buy an expensive Sony soundbar to try to solve the problem. For now, I just have to disconnect my soundbar and everything is fine. It is just painful as no TV speakers sound good to me. Sony should not force you to have all Sony devices use the TV but that seems to be the case. I am sure some of this has to do with the fact I do not use the TV in smart mode, but I have never had a TV that 6 times an hour loses its mind and changes everything while you are trying to watch a movie or listen to music. I guess I have to invest more in Sony or return the TV. That is very frustrating. I really wanted to love this TV.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SkyCross, We appreciate your time sharing your experience and thoughts on the Sony X90L 4K LED TV. While we're glad that you are impressed with the picture quality, we're sad to hear that you are experiencing some issues with the sound set up. We recommend reaching out to our support team so they can walk you through and assist you with your concern. On the other hand, we take this as feedback, as it can help us improve in the future. Lastly, please make sure your devices are up to date to avoid any performance issues. Thanks and regards, -Craig Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Bang for bucks

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    Posted . Owned for 6 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great quality TV - the interface is super smooth and responsive, and makes switching between apps a breeze. I have a PS5 attached to it as well, and the performance is flawless. Sony's interface has always been top-notch, and this 65 incher doesn't disappoint.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi adiu, we're glad you like our product! Thanks for trusting Sony. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The Sony TV 65 in works great excellent picture and great price.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello UlyssesT,

      Thank you for choosing Sony!

      We couldn't be happier to hear that the Sony TV XR65X90L is working great for you, with excellent picture quality and a great price. Thank you for your feedback!

      Best regards,
      -Fred Sony_US

  • Pros mentioned:
    Picture quality, Setup

    Rated 5 out of 5 stars

    Awesome Sony 65”

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing picture quality! We upgraded from an LG and what an upgrade!! Easy to setup and the apps are awesome!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AndrewB,

      You made the right choice upgrading to the Sony X90L! We're glad that you like the picture quality, supported apps, and user-friendly functions of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Sony tv

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Really good quality pictures and easy to download all apps

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi LuisA,

      Great! We're glad that you like the picture quality and supported apps of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Superior quality

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    Posted . Owned for 3 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is an amazing TV. Picture quality, color and refresh rate are superior.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ivza95,

      Great! We're glad that you like the picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great for gaming

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    Posted . Owned for 10 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV is a fantastic midrange option. The conpatibility out of the box with the PS5 and its higher end features has made gaming a nearly transformative experience compared to what we used to have. The only downside is the TV speaker being quite tinny, I would highly recommend getting a soundbar or surround sound setup to augment the stellar picture quality.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Atstorm, Thank you for telling us about your amazing experience with your X90L Full Array LED 4K HDR TV. We're truly happy that you like most of features and you are having an enjoyable watching and gaming experience with this great TV. Your feedback regarding the TV speaker is extremely important to us and is very much appreciated. As a suggestion, you can configure various settings related to the TV’s sound such as sound quality and sound mode. Select the appropriate sound setting for your Google TV which best suits you. Thank you for choosing Sony! -Jess Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    leann

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great color on tv. Easy to operate Perfect size for our entertainment center

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi LeannG, Thank you for the fantastic review! We're so pleased to hear you like the great colors, ease of use, and perfect size of your new Sony X90L. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony2024

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv… and sound bar sounds great… Ulysses helped me run through the many options for TV’s and the we ran through several sound bar options. Ulysses was knowledgeable of the many products and very helpful in putting it all together. Very helpful with covering options.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BillE, Thank you for your wonderful review! We're thrilled to hear that you're enjoying your new X90L and sound bar. It's great to know that Ulysses was able to assist you effectively in exploring the various options and finding the perfect setup. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    New tv/sound system

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture and sound, easy to adjust for picture and sound. User friendly

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Buckeye,

      Awesome! We're thrilled that you like the sound, picture quality, and user-friendly functions of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Cons mentioned:
    Glare

    Rated 4 out of 5 stars

    Great TV with no anti-glare coating

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Everything is great about this TV except the lack of antiglare coating. We use it in a very bright living room and we would appreciate anti reflective coating. Something to consider.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Taba,

      Thank you for the additional information! It's great to hear that you're enjoying your XR65X90L overall. The XR90L series is designed with our powerful Cognitive Processor XR to deliver outstanding picture quality with deep blacks and vibrant colors, so we're thrilled you're experiencing that.

      We appreciate your feedback regarding the lack of an anti-glare coating, especially in a bright living room environment. Your comments are important to us and will be shared with our product development team. We are always looking for ways to improve our products and features, and feedback like yours is a vital part of that process.

      Thanks for choosing Sony, have a great day!
      DiegoV Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Terrific Tv for price point

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture quality, plenty of customizable options for each type of media. Easy to put together.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Jarrett,

      Perfect! We're thrilled that you like the picture quality, built-in settings, and user-friendly design of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Hdmi 2.1

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This tv is amazing for a living room/basement area. Got it for my PS5 because it has HDMI 2.1 and hooked it up with a soundbar. Had it for almost a year and haven't had a single issue with it. I'm surprised they didn't charge more for it.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello StevenB!
      Thank you for your fantastic feedback! We are thrilled to hear that the XR-65X90L has been a great fit for your living room and basement setup.
      We’re glad it’s been reliable for you over the past year and that you’re enjoying such great value.

      We appreciate you choosing Sony!
      Best regards,
      Estefany Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Phenomenal Television

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV is outstanding. The picture is crisp, bright and colors are vivid. The Geek Squad set it up in about 1/2 an hour. It was trivial to add YouTube TV. Apps can be arranged for one's convenience. It paired nicely with a SONOS soundbar. Bluray discs look fantastic. 4K streaming content is equally high quality. No problems connecting to WiFi. No problems casting from my laptop. I couldn't be happier with this television.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello GregMuck, We are happy that you like your new Sony BRAVIA 4K smart Google TV. It's also great to hear that you were assisted well by our local dealer. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Best TV

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Never had a telegision this nice before in my life. Inceedible quality for anime and vide games

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BigBurgerB!
      Thanks for your positive review.
      It's fantastic to know you're enjoying your new XR-65X90L! We're so happy to hear that it's delivering an incredible experience for your anime and video games.

      The Cognitive Processor XR is designed to bring out lifelike colors and contrast making every detail pop, so it's great to hear that's making a difference for you.

      We appreciate you choosing Sony!
      Best regards,
      Estefany Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Sony65

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sony 65 inch is outstanding TV with great color. Easy to setup and use with provided remote.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello LenR, We are happy that you like the picture quality of your Sony BRAVIA 4K smart Google TV. Thank you for trusting Sony! Vincent Sony_US

  • Rated 5 out of 5 stars

    Better than your normal smart TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing smart TV. I have around 4 other items i've attached to the TV and they all work well

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi NorrisD,

      Thank you so much for your review! We're thrilled to hear that you are enjoying the smart features of your BRAVIA XR X90L TV and that it works so well with all your connected devices. We appreciate you taking the time to share your positive experience!

      Thanks for choosing Sony.

      Best regards,
      Eliab sony-global

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Excellent TV with Google Built-In

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sony just makes really good TVs. This one has a great picture and a reasonable price for its solid build quality. Something that gets lost in the numbers for the cheaper brands (like Vizio, etc.) is that the processing power is much lower and the software is often sub-par, which means general TV navigation can be slow/laggy and the TV sometimes develops weird glitches. None of this is a problem with Sony TVs with Android as the operating system.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Brian,

      You made the right choice with the Sony X90L! We're thrilled that you like the picture quality, design, and Google software of the TV. Thank you for choosing Sony!

      -Ralph Sony_US