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Customer reviews

Rating 4.8 out of 5 stars with 1894 reviews

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Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

Pros mentioned filter

Cons mentioned filter

95%would recommend to a friend

Customers are saying

Customers love the excellent picture quality, realistic color, and ease of setup. Many also find it to be a good TV at a reasonable price. However, some customers have noted that the remote control lacks a number pad, and there are occasional mentions of slight blooming or contrast issues.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 26 Showing 501-520 of 1,894 reviews
  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    New tv/sound system

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture and sound, easy to adjust for picture and sound. User friendly

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Buckeye,

      Awesome! We're thrilled that you like the sound, picture quality, and user-friendly functions of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Very satisfied

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    Posted . Owned for 8 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great image.... we enjoyed the the movies and the shows

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SamiraD!
      It is fantastic to know that you are having such a great time watching movies and shows on your XR-65X90L. We love hearing that the picture quality is making your favorite content come to life!

      We appreciate your decision to go with Sony!
      Best regards,
      Estefany Sony_US

  • Pros mentioned:
    Color

    Rated 4 out of 5 stars

    Would recommend but with a caveat

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent color, very good blacks, u won't miss an OLED if u purchase this TV (i own a sony oled in another room. My one quibble is the cheesy remote. No numerals, no channel select button. It connects easily a d controls the cable box, but because of its design, ur forced to use the cable box remote instead of just one. Also - not back lit. Come on guys.. . Sony is usually very high quality and detail oriented - don't understand why they would cheap out on a relatively inexpensive item that is the primary means of interaction with the product. Would still recommend because of the stellar picture quality.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi PetersD,

      Thanks for sharing your review and experience with the X90L. We're glad that you like the picture quality of the TV. Your feedback about the remote is greatly appreciated. The remote is designed with simplified buttons for ease of use and advanced voice control. If you press the "Menu" button on the remote, it will make a number pad appear on your screen when needed. Some features can be accessed quickly by pressing the Quick Settings (wrench icon) button of the remote control. Please refer to this link for more information:

      https://helpguide.sony.net/tv/kusltn1/v1/en-003/01-07-05_01.html

      Hope this helps. In case you need further assistance, please email us at socialsupport@am.sony.com with the following details:

      Name:
      Username:
      Model Number:
      Issue:
      Telephone Number:

      Or contact our product support team via phone call or chat through this link:
      https://us.esupport.sony.com/support/s/support-contact?language=en_US&category=tv

      Sincerely,
      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great for gaming

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    Posted . Owned for 10 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV is a fantastic midrange option. The conpatibility out of the box with the PS5 and its higher end features has made gaming a nearly transformative experience compared to what we used to have. The only downside is the TV speaker being quite tinny, I would highly recommend getting a soundbar or surround sound setup to augment the stellar picture quality.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Atstorm, Thank you for telling us about your amazing experience with your X90L Full Array LED 4K HDR TV. We're truly happy that you like most of features and you are having an enjoyable watching and gaming experience with this great TV. Your feedback regarding the TV speaker is extremely important to us and is very much appreciated. As a suggestion, you can configure various settings related to the TV’s sound such as sound quality and sound mode. Select the appropriate sound setting for your Google TV which best suits you. Thank you for choosing Sony! -Jess Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    TV upgrade

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We are very happy with both the TV we purchased and the service we received at Best Buy. The quality of television and the difference in sound from our previous TV is so much better and the service we received from both the NN associates and the Sony rep was much appreciated.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi TeriC, we're glad you like our product! Thanks for choosing Sony. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony bravia 65'

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent television, it was a very good purchase.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JorgeS,
      Thanks for sharing your review! It is fantastic to know that you are so happy with your new TV.

      The XR-65X90L features our Intelligent Cognitive Processor XR, which delivers deep blacks and high brightness for a lifelike picture. It also includes specialized features for gaming and a Full Array LED screen that makes every scene look sharp and vibrant.

      We truly appreciate you choosing Sony and are glad it was a great purchase for you!
      Warm regards,
      Estefany Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Sony tv

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Really good quality pictures and easy to download all apps

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi LuisA,

      Great! We're glad that you like the picture quality and supported apps of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    65" tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We were looking for the best 65" tv for the best price. This the best we have ever had and the price was good. The picture is clear and the funtions are easy to use.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello RobertS,

      Thank you for your fantastic review of the Sony X90L 65" TV! We're absolutely thrilled to hear that you found the perfect balance of quality and price, and that you consider it the best television you've ever had!

      It's wonderful to know that you're experiencing such a clear picture and finding the functions easy to use. We designed the X90L to ensure a truly stunning visual experience that's also intuitive and user-friendly, even for those who aren't tech-savvy!

      Thanks for choosing Sony!

      Sincerely,
      Jenn | Sony Social Media Team. sony-global

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Awesome TV

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    Posted . Owned for 3 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love this tv because the colors are incredible for my movies and video games. Even the upscale for dvds is impressive. My only complaint would be that the smart hub isnt the greatest. It freezes a lot and i have to restart the tv.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi there!
      Thanks for taking the time to share your review of the X90L!
      It is great to hear that you're loving the picture quality, especially the vibrant colors for your movies and video games. We also appreciate you mentioning the impressive upscaling for DVDs.

      We understand your frustration with the smart hub freezing. Dealing with glitches can definitely take away from the experience, and we want to help sort that out. Please contact our support team at your convenience. They can walk you through some troubleshooting steps or explore other options to get that freezing issue resolved.
      You can locate their contact information here: https://us.esupport.sony.com/support/s/support-contact?language=en_US&category=tv

      Thanks for choosing Sony and for letting us know about this issue.
      Best regards,
      Estefany Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great buy. Color is great, picture quality looks good

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Biggs,

      We are thrilled to hear that you are enjoying your new BRAVIA X90L. We take great pride in our Full Array LED technology and Cognitive Processor XR, which work together to deliver the vibrant colors and deep, realistic picture quality that made this purchase such a great find for you.

      Thank you for making Sony part of your home entertainment.

      Regards,
      Dominick Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Beautiful TV

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I was amazed at the picture quality of this older model (2023) 65" Bravia XR X901 LED 4K UHD Smart Google TV. I particularly like the brightness of the Full Array LED Lighting. it makes quite the difference compared to other TV's which seem not so bright and darker. The price was reasonable as well. It just looks and feels like a more solid TV compared to the more inexpensive Sony models. Worth the extra money for sure!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DeborahL, we're glad you like our product. Thanks for choosing Sony. ~Earl Sony_US

  • Pros mentioned:
    Ease of use

    Rated 5 out of 5 stars

    Our television purchase experience was exceptional

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We purchased a Sony - 65" Class BRAVIA XR X90L. We are extremely happy with the television. The screen color is crisp and exceptionally clear. The functions fill all of our needs and are easy to access and operate. The sales and installation personnel were extremely knowledgable and very helpful. In addition we purchased a sound bar and had that installed as well. Overall our television purchase and installation was a very pleasant and satisfying experience

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JohnC, We are glad to hear that you are extremely happy with your new Sony BRAVIA 4K smart Google TV. We always strive to deliver the best picture and sound quality with our TVs. With our BRAVIA X90L, you will see a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. It has Sound positioning tweeters, in additional to the TV speakers, which elevates the sound so what you hear matches the picture you see. It also supports Google TV, which brings your favorite content from across your apps and subscriptions and organizes them just for you. Thank you for choosing Sony! Vincent Sony_US

  • Rated 5 out of 5 stars

    Very good TV.

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I needed to replace my older 65 inch. This fit the bill and works as expected. Very smooth and responsive. Highly recommended!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for the fantastic review, Dale!

      We are absolutely thrilled to hear that your new XR65X90L is the perfect replacement for your older tv! It is awesome to know that the Cognitive Processor XR is keeping everything feeling very smooth and responsive for you. That upgraded processing speed really makes a difference for daily viewing.

      Thank you for choosing Sony!

      Best regards, Gus, Sony Social Media Team Sony_US

  • Pros mentioned:
    Ease of use

    Rated 5 out of 5 stars

    I should have bought one sooner.

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV has been a major upgrade to our home theater, and as my first Sony Bravia TV I can honestly say I wish I had bought one sooner. It was very easy to install the stand and configuring the unit once it was first turned on was a breeze. It automatically recognized my game console, firestick, and Bluray player and set up the best audio and visual options for each one. This is a fantastic 4k TV at a great price.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi CharlesD,

      You made the right choice with the Sony X90L! We're glad that you like the picture quality and user-friendly functions of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    It truly is a “ Best Buy “

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We love our SONY Bravia TV Picture quality is great -love the 4K clarity . Colors is super too !

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi LorraineC, Awesome! WE are glad to hear that you are happy with your purchase! The X90L has an amazing contrast and vivid colors! Our amazing 4K Full Array LED TV powered by Cognitive Processor XR delivers realistic depth and intense contrast. A newly designed local dimming structure brings scenes vividly to life. What you hear matches what you see. Thank you for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Noticed a difference immediately with a bright and crystal- clear picture.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SeanH,

      It's a true pleasure to hear that you noticed an immediate difference with a bright and crystal-clear picture! We specifically designed the BRAVIA X90L to deliver that kind of clarity, and we appreciate you taking the time to share your experience.

      Thank you for your review and for choosing Sony!

      Regards,
      Dominick Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Review

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture & clarity. Easy setup. Zero complaints.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      HiJoshS, Thank you for the 5-star rating! We're thrilled to hear you like the great picture quality, clarity, and ease of setup of your Sony X90L. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV from a normal dude

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent Tv. Used as our main living room tv. The picture is great! It is very thin as well. TV remote and UI is great. I came from a Vizio but this is much better. Worth the full price. Use the game for sports and the picture is vivid. Have yet to hook up the xbox to it, but i'm sure it'll look great. No soundbar hooked up, but sound quality is great so far, no issues and that's coming from someone that has a 5.1 surround sound in his man cave.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi TRR55,

      You made the right choice upgrading to the Sony X90L! We're glad that you like the design, sound, picture quality, remote, and software of the TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    great value

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    high brightness and a sleek design has great picture and sound quality.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Biggekow,

      Awesome! We're happy to hear that you like the picture and sound quality of the TV. Thank you for choosing Sony and enjoy your TV!

      -David Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Best tv

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Clear picture, great sound, user-friendly interface, love it!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MateoA,

      Great! We're thrilled that you like the sound, picture quality, and user-friendly interface of the TV. Thank you for choosing Sony!

      -Ralph Sony_US