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Customer Ratings & Reviews

$849.99
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Comp. Value: $1,199.99

Customer reviews

Rating 4.8 out of 5 stars with 1838 reviews

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Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

Pros mentioned filter

Cons mentioned filter

95%would recommend to a friend

Customers are saying

Customers regard the 65" Class BRAVIA XR X90L LED 4K UHD Smart Google TV (2023) highly for its excellent picture quality, realistic color, and ease of use. Many find the setup process straightforward and appreciate the overall TV quality, especially considering the reasonable price. Some customers have noted minor drawbacks such as the remote control lacking a number pad, minimal glare, and occasional slight blooming. A few have also mentioned concerns about contrast and occasional lag when opening apps.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 26 Showing 501-520 of 1,838 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great Picture

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV is fantastic. Absolutely brilliant picture and the quality you've come to expect from Sony. This replaced an 85" TV (Room was too small for it) and it looks amazing. Much better size for this room. Highly Recommend this TV.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Jack, we're glad you like our product. Thanks for choosing Sony. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony the only way to go

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I still have my Sony Bravia 45 inch tv bought back in 2008 and it still works and looks good, About 4 yrs later l moved it to my mancave and still is there. Then I bought a 65 inch Sony Bravia KDL60R510A. That lasted me 12 yrs until a blue line appeared and some pixels went out, so went out and purchased a 65 inch Sony Bravia XR65X90L, all I can say is this tv is sweeeet . Sony is the only way to go you WONT be disappointed.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Nelly, That's awesome! Thanks for sharing your experience. We are glad that you like the quality of Sony products. Your continued support means so much to us. Thank you for choosing Sony! Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Premium sony quality

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Plays well with other brand sound bars no issues with hdmi arc. (Had samsung tv paired with samsung sound bar and tv remote would stop controlling volume. Currently running same sound bar and new tv no issues noted) Picture perfect and plenty of settings to fine tune it to your eye’s liking. Full array LED is the entry level but performs similar to Sony’s flag ship TV’s. Imagine what the mini led and oled are like… oh well, highly recommend if you’re like me, balling on a budget! Big bang for your buck!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi GLC619, That's great! Thanks for sharing your experience. We always strive to deliver the best picture and sound quality with our TVs. With our BRAVIA X90L, you will see a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. It has Sound positioning tweeters, in additional to the TV speakers, which elevates the sound so what you hear matches the picture you see. It also supports Google TV, which brings your favorite content from across your apps and subscriptions and organizes them just for you. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    New Living Room TV

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    Posted . Owned for 4 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love this new TV in my living room. Paired with Klipsch Home Theater

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Tyron,

      Thanks for sharing your feedback on the X90L. We're so glad to hear that you love your new TV! Pairing it with a high-quality home theater system like yours is a fantastic way to get the most out of your entertainment setup.

      Thanks for sharing this experience, and for choosing Sony!

      Sincerely,
      Jenn | Sony North America. Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Review

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture & clarity. Easy setup. Zero complaints.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      HiJoshS, Thank you for the 5-star rating! We're thrilled to hear you like the great picture quality, clarity, and ease of setup of your Sony X90L. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony tv

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    Posted . Owned for 10 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The picture is amazing and well built also the sound is pretty good

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi John,

      That's great to hear! We're so glad you're enjoying the amazing picture, solid build, and excellent sound on your BRAVIA XR X90L TV. We appreciate you taking the time to share your positive experience with us.

      Thanks for choosing Sony.

      Best regards,
      Eliab sony-global

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Went in while BestBuy was having a sale, I was looking to upgrade my TV. This has easily been one of the best TV’s I’ve owned! Image Quality is crisp and clean, the tv interface is simple and easy to use! So glad the employee helped point this TV out!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AlexE,
      Thank you for sharing your fantastic review!
      We’re delighted to hear that you’re enjoying your Sony BRAVIA XR X90L and that it’s been a perfect upgrade for you. Crisp image quality and an easy-to-use interface are what we strive to deliver, and we’re so glad it’s meeting your expectations.
      Thank you for choosing Sony, and happy watching! -Maria Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great service

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is a great TV and perfect for my PS5. I wasnt sure how big it would be at 65” but went with it anyway. It might be a little big and 60 probably would be a bit more visually appealing for my current layout but i can adjust around that. Delivery service was fantastic. Im about an hour away from my closest store but they delivered 15mins within the start of the arrival time window. Great support from this purchase. Bestbuy is the way i always go for electronics and it looks like itll stay that way

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Wecanlive, We truly appreciate you taking the time to share this wonderful feedback! Good to hear that it works perfectly with your PS5 and we're glad you had an amazing customer service experience. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Best in class buy far

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love the picture quality of my new tv! I have been a fan of Sony tvs for years. Cinema Forever!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DOUGLASB,

      It's great to hear you're enjoying the picture quality of your new BRAVIA XR X90L TV. We're thrilled to have you as a longtime fan and appreciate your loyalty to Sony!

      Thanks for choosing Sony.

      Best regards,
      Eliab Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony-65" Bravia Smart TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is the second Sony Bravia I purchased. Great picture. We only replace our original Sony since it wasn't a smart tv and we wanted a larger screen

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Lynne, thank you for your great review! We're honored that you chose Sony again with the X90L, and we're so glad to hear you're enjoying the stunning picture and the upgrade to a larger smart TV. Thanks for your loyalty! Sincerely, -Jenn. Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Grest Sony TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV. Easy to set up, color & picture is good. Love having all the apps like Netflix, You tube Tv.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi VickieK,

      Awesome! We're glad that you like the picture quality, supported apps, and user-friendly functions of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Dual array is really bright and sharp

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This Tv is so bright and crisp I am absolutely blown away how much better it is than my other 2 Samsung 4k tvs!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ToddW,
      Thank you so much for taking the time to leave an excellent rating! We're delighted to hear you are impressed with the overall picture quality of your new TV. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The x90l is a great tv. With a few adjustments to the settings the picture pops.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Chuck,

      Thank you for your wonderful review! We are so glad to hear that you love the picture quality of your BRAVIA X90L, and that a few adjustments have made the picture really pop for you.

      The XR Clear Image technology is what helps make the picture so clear and vibrant. This feature works to reduce noise and motion blur, ensuring you get a crisp image with excellent clarity and detail, even in fast-paced scenes.

      Thanks for choosing Sony, and have a marvelous day!
      DiegoV Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Delivers a Cinematic Experience

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    If you're looking for a premium 4K LED TV with excellent picture quality, gaming features, and a smart TV experience that just works, the Sony X90L is a fantastic choice. Beautiful 4K picture with excellent contrast Google TV is fast and user-friendly Sound is just average without external speakers A bit pricier than some competitors

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello DebbieC, thank you for your fantastic feedback, we really appreciate it! And we're thrilled to hear that you're enjoying the stunning 4K picture quality, excellent contrast, and smooth gaming features on the Sony X90L TV. We designed it with the latest technology to offer a premium viewing experience, and it's great to know that Google TV is enhancing your smart TV experience with its speed and ease of use. Thank you for choosing Sony! Best regards, -Jenn. Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great quality tv. Best when on sale

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture quality 4k tv. Occasional short connection dropouts but unclear if router, streaming service, or tv issue. Lights in the room will show as a reflection if straight in front of the screen so generally best to use without lamps or overhead lights turned down. Watching during the day there are no issues and picture looks good, though we keep it kept out of direct light. The audio seemed decent but ended up getting a soundbar to add a subwoofer

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Jeff,

      Thanks for commenting! We are extremely pleased to hear your satisfaction with the amazing picture & sound quality of your XR65X90L. We are sorry if you are experiencing an intermittent network connection issue. Let's try to isolate and fix this problem by following our suggested troubleshooting steps on this article:
      https://www.sony.com/electronics/support/articles/00184183

      I hope this helps.

      With Sony X90L, you'll see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay.

      Should you need more technical assistance or information with our product, please feel free to email us at socialsupport@am.sony.com with the following details and we'll be more than happy to assist you.

      Name:
      BestBuy Username:
      Model Number:
      Issue:
      Telephone Number:

      Thank you very much for your purchase and for choosing Sony!

      Best regards,

      Romeo
      Sony Social Support Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Best tv

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Clear picture, great sound, user-friendly interface, love it!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MateoA,

      Great! We're thrilled that you like the sound, picture quality, and user-friendly interface of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent picture quality of TV is very good. Would definitely recommend Sony TV for any home purchase

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Chili,

      Thank you for choosing Sony!

      It’s fantastic to know that you’re enjoying the excellent picture quality of the XR65X90L TV! We truly appreciate your recommendation and are delighted that you find it suitable for any home purchase. Thank you for sharing your positive experience!

      Best regards,
      -Fred Sony_US

  • Rated 5 out of 5 stars

    Sony TV

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great customer service and great product. Purchase, pickup and setup was great

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for the fantastic review, ClaireB!

      We are so glad to hear that your experience with the XR-65X90L was great from start to finish! From the purchase and pickup to the final setup, it’s wonderful to know everything went smoothly. We take a lot of pride in the Full Array LED picture quality of the X90L, and we're thrilled it’s now the centerpiece of your home.

      Thank you for choosing Sony!

      Best regards,

      Gus,
      Sony Social Media Team Sony_US

  • Pros mentioned:
    Setup

    Rated 5 out of 5 stars

    Sony is the best

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    Posted . Owned for 1.5 years when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sony Tv is the best . I have never had any problems since I bought this tv. It was so easy for my kids to set it up and it’s almost two years

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MabelY, it makes us really happy to hear that the setup was a breeze on your Sony - 65" Class BRAVIA XR X90L! This TV comes with our Cognitive Processor XR which delivers a picture with wide dynamic contrast and natural colors, replicating how we see the real world. It's so great to know you're enjoying your viewing experience and thank you so much for trusting Sony! Best regards, -Dominick Sony_US

  • Pros mentioned:
    Color

    Rated 5 out of 5 stars

    Samsung tv

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv for the price. Got it for a bedroom nice and bright for the space

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      HI LaBrecque,

      That's wonderful to hear! We are so glad you're enjoying your new BRAVIA XR X90L TV and that its brightness and size are a perfect fit for your bedroom. We appreciate you sharing your positive feedback.

      Thanks for choosing Sony.

      Best regards,
      Eliab sony-global