Black Friday in JulyEnds Sunday. Limited quantities. No rainchecks.Shop now

Skip to contentGo to Product Search
Main Content

Customer Ratings & Reviews

Black Friday in July Deal
Loading...
$849.99
Save $350
The comparable value is $1,199.99

Customer reviews

Rating 4.8 out of 5 stars with 1894 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

Pros mentioned filter

Cons mentioned filter

95%would recommend to a friend

Customers are saying

Customers love the excellent picture quality, realistic color, and ease of setup. Many also find it to be a good TV at a reasonable price. However, some customers have noted that the remote control lacks a number pad, and there are occasional mentions of slight blooming or contrast issues.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 27 Showing 521-540 of 1,894 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Beautiful TV

    |
    |
    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing TV with exceptional color and sound. This is the only tv I have ever loved

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi LG777,

      It brings us great satisfaction to hear that you love your Sony BRAVIA X90L! We designed this TV to deliver an exceptional viewing experience, and we're thrilled that you are enjoying the outstanding color and sound quality. Thank you for sharing your experience and for choosing Sony!

      Regards,
      Dominick Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    A Sony Bravia fan

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I have had a beautiful 48" Sony Bravia HDTV since 2015 that is still performing perfectly ('knock on wood ...') so when a Bestbuy representative told me that he had purchased this 65" Bravia and loved it, I ordered it immediately. I have not been disappointed: the screen is clear and bright, the sound quality and volume is excellent without need for a sound bar, and the user interface for streaming channels is smooth and intuitive.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Laurie,

      You made the right choice upgrading to the Sony X90L! We're thrilled that you are enjoying the sound, picture quality, and Google software of the TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Best TV I've ever owned

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I replaced a dozen year old Sony Bravia with this model and am thrilled with my purchase. Beautiful clarity and definition with excellent sound. Best TV I've owned. Received prompt, professional installation from Best Buy. I couldn't be happier with my purchase.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SatisfiedBuyer, Thanks for the 5-star rating! We're glad you like your new TV. Enjoy and thanks for choosing Sony. -Craig Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Excellent

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Went into the Northridge location looking for an outdoor TV and was recommended this TV and it is the perfect TV for outdoors!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Lakersfan5491,

      Thank you for taking the time to share your feedback about the X90L!

      We're glad to hear you're enjoying the TV you were recommended, we're confident it's delivering the best picture quality. We can imagine how good it looks outside, but as a friendly and important clarification, we wanted to let you know that the X90L is designed for indoor use only. Televisions not specifically rated for outdoor use can be permanently damaged by exposure to moisture, direct sunlight, and extreme temperatures, and this type of damage is not covered under the manufacturer's warranty.

      To ensure your TV's longevity and to protect your investment, we highly recommend using it indoors. If you do plan on using it in a semi-outdoor or patio setting, a permanent, weatherproof outdoor TV enclosure would be necessary to protect the unit from the elements.

      We hope you love all the top-tier features of your new TV!

      Thanks for choosing Sony!

      Sincerely,
      Jenn | Sony North America. Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Bang for bucks

    |
    |
    Posted . Owned for 6 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great quality TV - the interface is super smooth and responsive, and makes switching between apps a breeze. I have a PS5 attached to it as well, and the performance is flawless. Sony's interface has always been top-notch, and this 65 incher doesn't disappoint.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi adiu, we're glad you like our product! Thanks for trusting Sony. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony Bravia "Bravo!!!"

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Incredible picture, easy setup, My football season has been escalated to a new level.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for your fantastic review, BobRoz!

      We are absolutely thrilled to hear that your XR65X90L television is delivering an incredible picture and that the easy setup allowed you to jump straight into enjoying your content!

      It's particularly rewarding to know that the TV has "escalated your football season to a new level." The combination of our Cognitive Processor XR™ and a high-refresh panel is designed to make fast-paced sports look incredibly smooth, detailed, and immersive.

      Thank you again for choosing Sony!

      Best regards, Gus, Sony Social Media Team sony-global

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Very nice picture

    |
    |
    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Nice picture and good sound highly recommend very nice style

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello ElbaM,

      Thank you for choosing Sony!

      We’re excited to hear that you are enjoying the XR65X90L TV’s picture quality, sound, and stylish design. It’s rewarding to know our products enhance your viewing experience, and we truly appreciate your recommendation.

      Best regards,
      -Fred Sony_US

  • Pros mentioned:
    Ease of use

    Rated 4 out of 5 stars

    good TV so far

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    TV seems to work like it suppose to, easy to setup since I already had some similar tvs.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JonR, Excellent choice! Thank you so much for your awesome review! We are glad to hear that you are enjoying your new TV! Thank you for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Tv review

    |
    |
    Posted . Owned for 1.5 years when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I definitely loved the tv its been the greatest thing ever

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi OmarR,
      Thanks for the great review! We are thrilled to hear that your XR-65X90L has been such a hit. It’s awesome to know it has made such a big impact on your home entertainment.

      We appreciate your decision to go with Sony!
      Best regards,
      Estefany Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Go Sony

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture and many channels easy to move around on remote

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello JohnF,

      Thank you for choosing Sony!

      We're excited to hear that you enjoy the great picture quality of the XR65X90L TV and find the remote easy to use for navigating channels. It’s wonderful to know that your viewing experience is both clear and convenient.

      Best regards,
      -Fred Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony2024

    |
    |
    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv… and sound bar sounds great… Ulysses helped me run through the many options for TV’s and the we ran through several sound bar options. Ulysses was knowledgeable of the many products and very helpful in putting it all together. Very helpful with covering options.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BillE, Thank you for your wonderful review! We're thrilled to hear that you're enjoying your new X90L and sound bar. It's great to know that Ulysses was able to assist you effectively in exploring the various options and finding the perfect setup. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Sony TV

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great color! Love the size of the screen! Remote is easy to use. Sound is good.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DebbieA, We are happy that you love your new Sony BRAVIA TV. We always strive to deliver the best picture and sound quality with our TVs. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony in bedroom

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    TV is great to watch,pictures are smooth and colorful, sound is ok. Will add a sound bar,tv is in bedroom so doesn't need to be that dramatic. Overall I'm getting another Sony.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello RobertK, thanks for the five stars!

      That's fantastic to hear you're loving your X90L and you find the picture quality to be smooth and colorful, making it great to watch. It's also wonderful that the built-in sound is serving you well, and we're sure adding a soundbar will elevate your audio experience even further.

      Thank you for considering get another Sony TV; we truly appreciate it!

      Sincerely,
      Jenn. Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Just what I wanted.

    |
    |
    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    While I've only had it for a few weeks, I am pleased with the quality of the picture and the sound.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SusanH,

      That's wonderful to hear! We're beyond pleased to hear you're already enjoying the Sony BRAVIA X90L. We take pride in delivering exceptional visual and audio experiences, so we're thrilled that the picture quality and sound have impressed you right out of the box.

      Thank you for choosing Sony!

      Regards,
      Dominick Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Really Great TV - Choose Your Settings Wisely

    |
    |
    Posted . Owned for 7 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The X90L is an incredibly well-reviewed LED TV - and for good reason. The picture quality is excellent, the color accuracy is also great, and the black levels are impressive for a mid-tier non-OLED TV. Just make sure to pick your picture settings wisely. Will I elaborate? No. But there's more than enough info out there to guide you.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi KUATOCOBRETTI, Thank you for the positive review! We're delighted to hear you like the excellent picture quality, accurate colors, and impressive black levels of your Sony X90L. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Sony TV

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent color and easy to use. Watching movies and playing games is intense.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Nathan,

      Amazing! We're glad that you are enjoying the picture quality and user-friendly functions of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    GREAT UPGRADE

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing TV. Easy to set up and the quality is better than expected for the price.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AlejandroD, We are glad that you now have an amazing smart TV and it exceeded your expectations. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony 65 inch TV review

    |
    |
    Posted . Owned for 9 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I recently purchased the Sony 65" Class BRAVIA XR X90L LED 4K UHD Smart Google TV. It has been the best TV I have ever bought; the picture quality is awesome. I am very satisfied and would buy it again.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi, JoshL,

      Thanks for the amazing 5-stars review! It is amazing to hear that you have loved your 65" BRAVIA X90L. It's Cognitive Processor XR™ delivers a picture with wide dynamic contrast and natural colors, replicating how we see the real world. We really appreciate the preference, thank you for choosing Sony, have an amazing day!
      -DiegoV Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Sony tv.

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture quality perfect sound excellent brightness superb indeed it was good buy.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Sunnylhaza,

      Amazing! We're thrilled that you are enjoying the sound and picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    TV set

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    A beautiful set with picture and brightness. A great entertainment product.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BarbaraO, We are glad that you like the picture quality of your new Sony BRAVIA smart Google TV. Thank you for your purchase. Enjoy! Vincent Sony_US