Last-Minute SavingsLimited quantities.Shop now

Skip to content
Gift Ideas
Main Content

Customer Ratings & Reviews

Your price for this item is $849.99
The comparable value price is $1,199.99

Customer reviews

Rating 4.8 out of 5 stars with 1755 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

Pros mentioned filter

Cons mentioned filter

95%would recommend to a friend

Customers are saying

Customers have good things to say about the 65" Class BRAVIA XR X90L LED 4K UHD Smart Google TV's picture quality, color accuracy, and ease of setup. Many appreciate the excellent value for the price and the impressive refresh rate, resulting in a positive overall experience. However, some users have noted issues with the remote control's design and occasional reliability concerns. A few also mentioned minor drawbacks such as glare and blooming in certain viewing conditions.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 27 Showing 521-540 of 1,755 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Really Great TV - Choose Your Settings Wisely

    |
    |
    Posted . Owned for 7 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The X90L is an incredibly well-reviewed LED TV - and for good reason. The picture quality is excellent, the color accuracy is also great, and the black levels are impressive for a mid-tier non-OLED TV. Just make sure to pick your picture settings wisely. Will I elaborate? No. But there's more than enough info out there to guide you.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi KUATOCOBRETTI, Thank you for the positive review! We're delighted to hear you like the excellent picture quality, accurate colors, and impressive black levels of your Sony X90L. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Color

    Rated 4 out of 5 stars

    Would recommend but with a caveat

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent color, very good blacks, u won't miss an OLED if u purchase this TV (i own a sony oled in another room. My one quibble is the cheesy remote. No numerals, no channel select button. It connects easily a d controls the cable box, but because of its design, ur forced to use the cable box remote instead of just one. Also - not back lit. Come on guys.. . Sony is usually very high quality and detail oriented - don't understand why they would cheap out on a relatively inexpensive item that is the primary means of interaction with the product. Would still recommend because of the stellar picture quality.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi PetersD,

      Thanks for sharing your review and experience with the X90L. We're glad that you like the picture quality of the TV. Your feedback about the remote is greatly appreciated. The remote is designed with simplified buttons for ease of use and advanced voice control. If you press the "Menu" button on the remote, it will make a number pad appear on your screen when needed. Some features can be accessed quickly by pressing the Quick Settings (wrench icon) button of the remote control. Please refer to this link for more information:

      https://helpguide.sony.net/tv/kusltn1/v1/en-003/01-07-05_01.html

      Hope this helps. In case you need further assistance, please email us at socialsupport@am.sony.com with the following details:

      Name:
      Username:
      Model Number:
      Issue:
      Telephone Number:

      Or contact our product support team via phone call or chat through this link:
      https://us.esupport.sony.com/support/s/support-contact?language=en_US&category=tv

      Sincerely,
      -Ralph Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Dual array is really bright and sharp

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This Tv is so bright and crisp I am absolutely blown away how much better it is than my other 2 Samsung 4k tvs!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ToddW,
      Thank you so much for taking the time to leave an excellent rating! We're delighted to hear you are impressed with the overall picture quality of your new TV. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great quality tv. Best when on sale

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture quality 4k tv. Occasional short connection dropouts but unclear if router, streaming service, or tv issue. Lights in the room will show as a reflection if straight in front of the screen so generally best to use without lamps or overhead lights turned down. Watching during the day there are no issues and picture looks good, though we keep it kept out of direct light. The audio seemed decent but ended up getting a soundbar to add a subwoofer

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Jeff,

      Thanks for commenting! We are extremely pleased to hear your satisfaction with the amazing picture & sound quality of your XR65X90L. We are sorry if you are experiencing an intermittent network connection issue. Let's try to isolate and fix this problem by following our suggested troubleshooting steps on this article:
      https://www.sony.com/electronics/support/articles/00184183

      I hope this helps.

      With Sony X90L, you'll see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay.

      Should you need more technical assistance or information with our product, please feel free to email us at socialsupport@am.sony.com with the following details and we'll be more than happy to assist you.

      Name:
      BestBuy Username:
      Model Number:
      Issue:
      Telephone Number:

      Thank you very much for your purchase and for choosing Sony!

      Best regards,

      Romeo
      Sony Social Support Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Easy and just right

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Clear and color is right on. Easy set up and easy to work

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Jens,

      Thanks for the amazing five stars! We're happy to hear you're enjoying the clear picture, accurate colors, and the easy setup and use of your X90L.

      Thanks for choosing Sony!

      Sincerely,
      Jenn. Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Good TV

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Good picture and audio. Like the voice activated remote and speed of changing apps. Always been a fan of BRAVIA and this is the best one I've had so far.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for your wonderful review, ILIKETV! We're thrilled to hear you're enjoying the picture and audio quality of your XR65X90L. The voice-activated remote and the quick app transitions are great features that we believe enhance your viewing experience. It's fantastic to see a long-time BRAVIA fan enjoying our latest technology. If you have any questions or need assistance, feel free to ask!

      Thanks again for sharing your experience and for choosing Sony!

      Best regards,
      Gus
      Sony Social Media Team Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    SONY TV GOATED

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The TV has been perfect with access to Dolby Atmos and Dolby Vision, the colors on this TV are way better than Samsung can offer

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Raiquaza,
      Thank you so much for your kind words! We're thrilled to hear that you're enjoying the XR65X90L and that the Dolby Atmos and Dolby Vision features have enhanced your viewing experience. It’s wonderful to know that you find our product superior.

      Thank you for choosing Sony!
      Best regards,
      - Stephanie Sony_US

  • Rated 5 out of 5 stars

    Great purchase

    |
    |
    Posted . Owned for 7 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Bought this TV a few months ago and I absolutely love it. Great visual quality! Super sleek!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ShriyaK,

      We couldn't be happier to hear that you absolutely love your Sony BRAVIA X90L and its great visual quality. Thank you for sharing your positive experience and for choosing Sony! Enjoy every moment with it!

      Regards,
      Dominick Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great service

    |
    |
    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is a great TV and perfect for my PS5. I wasnt sure how big it would be at 65” but went with it anyway. It might be a little big and 60 probably would be a bit more visually appealing for my current layout but i can adjust around that. Delivery service was fantastic. Im about an hour away from my closest store but they delivered 15mins within the start of the arrival time window. Great support from this purchase. Bestbuy is the way i always go for electronics and it looks like itll stay that way

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Wecanlive, We truly appreciate you taking the time to share this wonderful feedback! Good to hear that it works perfectly with your PS5 and we're glad you had an amazing customer service experience. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    New TV

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We can either make this has the best picture on any TV I have ever purchased, it's almost like you could step right into the screen.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Freezer, we're thrilled to hear that you're enjoying the picture quality of the XR65X90L!
      The advanced picture settings available on this model, including features like Auto Picture Mode and various picture modes tailored for different content, can significantly enhance your viewing experience.
      If you need any assistance in adjusting your settings to maximize your picture quality, feel free to reach out!

      Thanks for choosing Sony!
      Gus Sony_US

  • Rated 5 out of 5 stars

    LOVE IT

    |
    |
    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing TV. Was worried because I’ve not bought a SONY TV, but I’m now a die hard SONY TV fan.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BrandonA,

      We feel privileged to know that the X90L has turned you into a die-hard Sony TV fan! It is amazing to hear such high praise, and we are thrilled that you love your new TV. Welcome to the Sony family!

      Regards,
      Dominick Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great buy, satisfied

    |
    |
    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture is great, good brightness in room with large window next to it. delivery was smooth

    I would recommend this to a friend
  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Great!

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv! Sharp picture and beautiful color! We love it!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi LisalB,

      Perfect! We're thrilled that you are enjoying the picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture quality and easy set up. Very intuitive with controls.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello DaryldP,

      Thank you for choosing Sony!

      It's truly wonderful to know that your XR65X90L delivers great picture quality and was simple to set up! We're happy you're finding its controls so intuitive to use. We trust that you will enjoy your new XR65X90L TV for many years to come!

      Best regards,
      -Fred Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    65” review

    |
    |
    Posted . Owned for 3 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I have had this TV for about 5 months now and I have to say this is the Best TV I have ever owned. The picture quality is superb. The UI is easy to navigate. The sound is deep and nice. Responsiveness is quick, and much more. I have to say once I save up enough I will definitely get another for my bedroom.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi TimothyH,
      Thank you so much for sharing your great experience with us! We're extremely glad that you are enjoying the superb picture, sound, features, and overall performance of your X90L TV. We are looking forward to your next purchase. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Does everything well

    |
    |
    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Brightness is great with whites almost blinding. Audio is impressive on its own although I purchased a soundbar to augment. Color is rich and realistic. Motion is smooth.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SusanS, we're glad you like our product. Thanks for choosing Sony. ~Earl Sony_US

  • Rated 5 out of 5 stars

    Great Picture Quality

    |
    |
    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture quality. Excellent for regular use cases like streaming, news, live sports etc.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Saurabhk,

      It brings us great satisfaction to hear that you are enjoying the great picture quality of the BRAVIA X90L, and that it is excellent for your regular viewing needs like streaming, news, and live sports! We aim to deliver exceptional performance across all use cases.

      Thank you for your fantastic review and for choosing Sony.

      Regards,
      Dominick Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    5 star

    |
    |
    Posted . Owned for 1.5 years when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv worth the buy using it alot for gaming on my ps5

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DanielA,

      Thanks for your awesome review.

      We are really happy to hear you're loving your X90L TV and that you find it worth the buy! It's fantastic to know it's getting a lot of use for gaming on your PS5—that's exactly what it's designed for, delivering an incredible gaming experience enhanced with exceptional picture quality.

      Thanks for choosing Sony!

      Sincerely,
      Jenn. Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony TV

    |
    |
    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Best TV ever, best brand for electronics, the quality is everything for me. I recommend this TV all the way.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello ErikaM,

      Thank you for choosing Sony!

      It is gratifying to know that you are thoroughly enjoying your Sony XR65X90L TV. We are pleased to hear that the quality of our product has exceeded your expectations and that you are confident in recommending it to others. We greatly appreciate your feedback, as it motivates us to continue delivering superior products.

      Best regards,
      -Fred Sony_US

  • Pros mentioned:
    Ease of use

    Rated 5 out of 5 stars

    I should have bought one sooner.

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV has been a major upgrade to our home theater, and as my first Sony Bravia TV I can honestly say I wish I had bought one sooner. It was very easy to install the stand and configuring the unit once it was first turned on was a breeze. It automatically recognized my game console, firestick, and Bluray player and set up the best audio and visual options for each one. This is a fantastic 4k TV at a great price.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi CharlesD,

      You made the right choice with the Sony X90L! We're glad that you like the picture quality and user-friendly functions of the TV. Thank you for choosing Sony!

      -Ralph Sony_US