Best Buy Tech Fest SaleEnds Sunday. Limited quantities. No rainchecks.Shop now

Skip to contentGo to Product Search
Main Content

Customer Ratings & Reviews

$849.99
Save $350
Comp. Value: $1,199.99

Customer reviews

Rating 4.8 out of 5 stars with 1838 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

Pros mentioned filter

Cons mentioned filter

95%would recommend to a friend

Customers are saying

Customers regard the 65" Class BRAVIA XR X90L LED 4K UHD Smart Google TV (2023) highly for its excellent picture quality, realistic color, and ease of use. Many find the setup process straightforward and appreciate the overall TV quality, especially considering the reasonable price. Some customers have noted minor drawbacks such as the remote control lacking a number pad, minimal glare, and occasional slight blooming. A few have also mentioned concerns about contrast and occasional lag when opening apps.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 27 Showing 521-540 of 1,838 reviews
  • Pros mentioned:
    Color

    Rated 5 out of 5 stars

    Samsung tv

    |
    |
    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv for the price. Got it for a bedroom nice and bright for the space

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      HI LaBrecque,

      That's wonderful to hear! We are so glad you're enjoying your new BRAVIA XR X90L TV and that its brightness and size are a perfect fit for your bedroom. We appreciate you sharing your positive feedback.

      Thanks for choosing Sony.

      Best regards,
      Eliab sony-global

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    great value

    |
    |
    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    high brightness and a sleek design has great picture and sound quality.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Biggekow,

      Awesome! We're happy to hear that you like the picture and sound quality of the TV. Thank you for choosing Sony and enjoy your TV!

      -David Sony_US

  • Pros mentioned:
    Color

    Rated 4 out of 5 stars

    Would recommend but with a caveat

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent color, very good blacks, u won't miss an OLED if u purchase this TV (i own a sony oled in another room. My one quibble is the cheesy remote. No numerals, no channel select button. It connects easily a d controls the cable box, but because of its design, ur forced to use the cable box remote instead of just one. Also - not back lit. Come on guys.. . Sony is usually very high quality and detail oriented - don't understand why they would cheap out on a relatively inexpensive item that is the primary means of interaction with the product. Would still recommend because of the stellar picture quality.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi PetersD,

      Thanks for sharing your review and experience with the X90L. We're glad that you like the picture quality of the TV. Your feedback about the remote is greatly appreciated. The remote is designed with simplified buttons for ease of use and advanced voice control. If you press the "Menu" button on the remote, it will make a number pad appear on your screen when needed. Some features can be accessed quickly by pressing the Quick Settings (wrench icon) button of the remote control. Please refer to this link for more information:

      https://helpguide.sony.net/tv/kusltn1/v1/en-003/01-07-05_01.html

      Hope this helps. In case you need further assistance, please email us at socialsupport@am.sony.com with the following details:

      Name:
      Username:
      Model Number:
      Issue:
      Telephone Number:

      Or contact our product support team via phone call or chat through this link:
      https://us.esupport.sony.com/support/s/support-contact?language=en_US&category=tv

      Sincerely,
      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    So good.

    |
    |
    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    So good. Picture quality is outstanding in its class. If you don't want to splurge on OLED you won't be disappointed with this.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello TariqK, thanks for posting this fantastic review.

      We could not be more pleased to hear that you are enjoying the exceptional picture quality of the X90L! Although it features an LED screen, it delivers the premium high-definition images that are characteristic of Sony televisions.

      Thanks for choosing Sony!

      Sincerely,
      Jenn. Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Satisfied

    |
    |
    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv. Happy with it. Sticking with Sony because of the ps5. Looks great

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Zlink123,

      Thank you for your fantastic review! We are so glad to hear you are happy with your new Sony BRAVIA TV, especially how great it looks with your PS5. We truly appreciate your loyalty!

      The 4K Processor X1 is what makes the picture so clear and vibrant. This processor works to produce a wide range of colors and excellent clarity, ensuring that every play is displayed with lifelike detail and smooth motion.

      Thanks for choosing Sony, and have an excellent day!
      DiegoV Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony TV

    |
    |
    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent picture quality! Excellent color quality! Easy to use…

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DustinM!
      It is great to hear you are so happy with the BRAVIA X90L TV. We're especially glad to know that you're finding the picture and color quality to be excellent and that it's easy to use.

      Thanks for choosing Sony!
      Best regards,
      Estefany Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Good tv

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Bought this because our old tv burned out. Gotta say I love the picture quality on this. Nice and well worth the price

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Amazing,

      Thanks for posting this fantastic review.

      We can't be happier to hear your X90L was such a great replacement and that you're loving the picture quality. It's wonderful to know you find it well worth the price.

      Thanks for choosing Sony!

      Sincerely,
      Jenn. Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony 65 tv

    |
    |
    Posted . Owned for 9 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I got a good tv from bestbuy good service was knowledgeable about the Sony products and overal i was very satisfied with my sony tv actually going to but another one but a 55 inch for the room same tv

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi GAMINGMONITOR, we're glad you like our product! Thanks for choosing Sony. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV

    |
    |
    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We love this TV. The picture is very crisp. It was also easy to mount.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Really Great TV - Choose Your Settings Wisely

    |
    |
    Posted . Owned for 7 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The X90L is an incredibly well-reviewed LED TV - and for good reason. The picture quality is excellent, the color accuracy is also great, and the black levels are impressive for a mid-tier non-OLED TV. Just make sure to pick your picture settings wisely. Will I elaborate? No. But there's more than enough info out there to guide you.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi KUATOCOBRETTI, Thank you for the positive review! We're delighted to hear you like the excellent picture quality, accurate colors, and impressive black levels of your Sony X90L. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Ease of use

    Rated 5 out of 5 stars

    I should have bought one sooner.

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV has been a major upgrade to our home theater, and as my first Sony Bravia TV I can honestly say I wish I had bought one sooner. It was very easy to install the stand and configuring the unit once it was first turned on was a breeze. It automatically recognized my game console, firestick, and Bluray player and set up the best audio and visual options for each one. This is a fantastic 4k TV at a great price.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi CharlesD,

      You made the right choice with the Sony X90L! We're glad that you like the picture quality and user-friendly functions of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Excelent service

    |
    |
    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The tv is 65 in sony bravia x90l. Its a great tv for the price, picture quality is soo hood and to talk about gaming performance it goes hand in hand with ps5 works as well.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Bhargav, we are so happy to hear that you are having a great experience with the Sony - 65" Class BRAVIA XR X90L! As you noted, the picture quality of this TV really stands out due to its Cognitive Processor XR, which will make you lose yourself in pictures full of amazing contrast, and real-life depth. It is also the perfect choice for gaming, with the 4K/120fps and the Auto Low Latency Mode (ALLM), you will experience a smoothness when playing games like never before! We really thank you for choosing Sony. Best regards, -Dominick Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    It truly is a “ Best Buy “

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We love our SONY Bravia TV Picture quality is great -love the 4K clarity . Colors is super too !

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi LorraineC, Awesome! WE are glad to hear that you are happy with your purchase! The X90L has an amazing contrast and vivid colors! Our amazing 4K Full Array LED TV powered by Cognitive Processor XR delivers realistic depth and intense contrast. A newly designed local dimming structure brings scenes vividly to life. What you hear matches what you see. Thank you for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Color

    Rated 5 out of 5 stars

    Great TV for great value.

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I picked up this TV on sale for $200 off and an thrilled with it. Great color and features. The interface is fast and easy to use. Works terrific with my PS5 and other devices as well. I would recommend this TV to anyone who is looking at a great mid range process set.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Drider,
      Congratulations on your recent purchase! We’re thrilled to hear that you’re enjoying your new Sony BRAVIA XR X90L TV, especially its vibrant display colors and fast, easy-to-use interface. It's fantastic to know it pairs well with your PS5 and other devices, enhancing both your gaming and home entertainment experience. Thank you for choosing Sony, for the 5-star review, and for recommending us. Enjoy every moment with your new TV! -Maria Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Very good picture, high color accuracy

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Really solid picture quality for working with a lot of design content. Used this to match an older model, and I think this unit has a great picture for anyone needing a larger display for content development. The color accuracy is good out of the box and can be adjusted as needed to dial it in further.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi techman, Thank you for the excellent review! We're delighted to hear you like the great picture quality and accurate colors of your X90L. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Sony TV

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great color! Love the size of the screen! Remote is easy to use. Sound is good.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DebbieA, We are happy that you love your new Sony BRAVIA TV. We always strive to deliver the best picture and sound quality with our TVs. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV from a normal dude

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent Tv. Used as our main living room tv. The picture is great! It is very thin as well. TV remote and UI is great. I came from a Vizio but this is much better. Worth the full price. Use the game for sports and the picture is vivid. Have yet to hook up the xbox to it, but i'm sure it'll look great. No soundbar hooked up, but sound quality is great so far, no issues and that's coming from someone that has a 5.1 surround sound in his man cave.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi TRR55,

      You made the right choice upgrading to the Sony X90L! We're glad that you like the design, sound, picture quality, remote, and software of the TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony the one and only.

    |
    |
    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sony is the best quality tv a person can buy. I will only buy sony when it comes to all home theater.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello cool2rule,

      Thanks for this incredible review!

      We are absolutely thrilled to heart your X90L TV is proving that "Sony is the best quality TV a person can buy". This truly validates our commitment to delivering superior picture quality and an exceptional viewing experience.

      It's incredibly rewarding to know that you choose Sony for all your home theater needs. Thank you so much for your strong loyalty and for recognizing the effort we put into making Sony your go-to for home entertainment.

      Thanks for choosing Sony!

      Sincerely,
      Jenn. Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Took care of me

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    It's a great replacement TV and I did have to wait a few weeks before we received a new one and thank God I have a warranty on my best buy plan. Otherwise they were very good experience with getting a new one asap. Friendly and courtesy of the service. I will recommend them. Thank you JJ

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JohnJ,

      Great! We're thrilled that you were assisted professionally. You will definitely enjoy this amazing TV! Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Ease of use

    Rated 5 out of 5 stars

    Our television purchase experience was exceptional

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We purchased a Sony - 65" Class BRAVIA XR X90L. We are extremely happy with the television. The screen color is crisp and exceptionally clear. The functions fill all of our needs and are easy to access and operate. The sales and installation personnel were extremely knowledgable and very helpful. In addition we purchased a sound bar and had that installed as well. Overall our television purchase and installation was a very pleasant and satisfying experience

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JohnC, We are glad to hear that you are extremely happy with your new Sony BRAVIA 4K smart Google TV. We always strive to deliver the best picture and sound quality with our TVs. With our BRAVIA X90L, you will see a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. It has Sound positioning tweeters, in additional to the TV speakers, which elevates the sound so what you hear matches the picture you see. It also supports Google TV, which brings your favorite content from across your apps and subscriptions and organizes them just for you. Thank you for choosing Sony! Vincent Sony_US