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Customer Ratings & Reviews

$849.99
Save $350
Comp. Value: $1,199.99

Customer reviews

Rating 4.8 out of 5 stars with 1838 reviews

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Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

Pros mentioned filter

Cons mentioned filter

95%would recommend to a friend

Customers are saying

Customers regard the 65" Class BRAVIA XR X90L LED 4K UHD Smart Google TV (2023) highly for its excellent picture quality, realistic color, and ease of use. Many find the setup process straightforward and appreciate the overall TV quality, especially considering the reasonable price. Some customers have noted minor drawbacks such as the remote control lacking a number pad, minimal glare, and occasional slight blooming. A few have also mentioned concerns about contrast and occasional lag when opening apps.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 28 Showing 541-560 of 1,838 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great sound and color

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Really happy with then quality of the picture on this tv and out of the box how easy it is to setup smart options to work with google and apple. Colors and sound exceeded my expectations!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Opinionated, we're glad you are happy with the picture and sound quality of our product! Thanks for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Great!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv! Sharp picture and beautiful color! We love it!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi LisalB,

      Perfect! We're thrilled that you are enjoying the picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    A Sony Bravia fan

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I have had a beautiful 48" Sony Bravia HDTV since 2015 that is still performing perfectly ('knock on wood ...') so when a Bestbuy representative told me that he had purchased this 65" Bravia and loved it, I ordered it immediately. I have not been disappointed: the screen is clear and bright, the sound quality and volume is excellent without need for a sound bar, and the user interface for streaming channels is smooth and intuitive.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Laurie,

      You made the right choice upgrading to the Sony X90L! We're thrilled that you are enjoying the sound, picture quality, and Google software of the TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony for the win

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    What a great TV. This is my second Sony Bravia TV and love them. Set up easy, picture quality is really good! No, GREAT!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Disappointedman! Thank you so much for your wonderful review about our XR65X90L! We are truly grateful to hear that you are enjoying your second Sony Bravia TV. It’s fantastic to know that you found the setup process easy and that you are impressed with the picture quality.

      The XR-65X90L features our advanced cognitive processor, which enhances color and contrast for an immersive viewing experience.

      Thank you for choosing Sony. We are honored to have you as a loyal Sony customer and look forward to serving you again in the future!
      Best regards,
      Estefany Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    great tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    excellent picture - easy seat up -- no need for a sound bar - great in a high lit room and great in a low lit -- no glares

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Nicco, thank you for the 5-star review! It's truly wonderful to know you're enjoying your new Sony - 65" Class BRAVIA XR X90L from the excellent picture quality, easy setup and immersive sound! With features like Full Array LED for deep contrast and smooth motion handling, it's perfect for movies, sports, and gaming. We thank you for your support and for choosing Sony! Best regards, -Dominick Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    New tv

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture and very easy to use. Works great for gaming

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi StevenC,

      Perfect! We're glad that you like the picture quality and user-friendly functions of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great picture a must buy

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    Posted . Owned for 10 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV has beautiful picture, nice and clear. Thank you to the staff for helping me pick this out, extremely happy with my purchase

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Owner

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent TV perfect profuct for my living room added a external sound system for the true surround effect

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DavidS, thank you for your feedback! We are truly delighted to hear that you are satisfied with the XR65X90L TV.
      It’s a fantastic choice for your living room, especially with its stunning 4K HDR picture quality and immersive sound capabilities. Adding an external sound system is a great way to enhance your viewing experience even further.

      Thanks for choosing Sony!
      Best regards,
      Estefany Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Sony TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent color and easy to use. Watching movies and playing games is intense.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Nathan,

      Amazing! We're glad that you are enjoying the picture quality and user-friendly functions of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    65” review

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    Posted . Owned for 3 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I have had this TV for about 5 months now and I have to say this is the Best TV I have ever owned. The picture quality is superb. The UI is easy to navigate. The sound is deep and nice. Responsiveness is quick, and much more. I have to say once I save up enough I will definitely get another for my bedroom.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi TimothyH,
      Thank you so much for sharing your great experience with us! We're extremely glad that you are enjoying the superb picture, sound, features, and overall performance of your X90L TV. We are looking forward to your next purchase. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    TV set

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    A beautiful set with picture and brightness. A great entertainment product.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BarbaraO, We are glad that you like the picture quality of your new Sony BRAVIA smart Google TV. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony TV

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    Posted . Owned for 3 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Have this TV in the bedroom and it’s great. Fantastic picture.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for your fantastic review, RaymondM!

      We are so pleased to hear how much you are enjoying your XR-65X90L television and that it is a great fit for your bedroom. It's truly rewarding to know that you are so happy with the fantastic picture. We designed this TV to deliver an outstanding viewing experience with vibrant colors and excellent clarity, and it brings us great satisfaction to know that we have succeeded.

      Thank you again for being a Sony customer and for sharing your experience.

      Best regards, Gus, Sony Social Media Team Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    GREAT UPGRADE

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing TV. Easy to set up and the quality is better than expected for the price.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AlejandroD, We are glad that you now have an amazing smart TV and it exceeded your expectations. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Love our Sony TV.

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Watching our Sony 65" TV has been fantastic. The colors and overall picture quality is unbelievable. When watching sports or nature shows it feels like you are at the event itself.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BrendaW, we're glad you like our product! Thanks for choosing Sony. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Best purchase

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    It’s amazing TV Awesome picture quality Sounds like a theater So easy and quick to install I did my self to setup in few minutes it was ready working Even it was so easy to connect to wi fi

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Chan, we're glad you like our product! Thanks for choosing Sony. ~Earl Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Sony tv.

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture quality perfect sound excellent brightness superb indeed it was good buy.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Sunnylhaza,

      Amazing! We're thrilled that you are enjoying the sound and picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Excellent TV

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent picture, pairs very well with my PS5 Pro. The best non-oled tv i have personally ever used. Very pleased

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you so much for sharing your experience with the XR65X90L, JusticeB! It brings us great satisfaction to hear that you are enjoying the excellent picture quality and that it pairs so well with your PS5 Pro. Our BRAVIA XR TVs are designed to deliver immersive, true-to-life 4K HDR picture and enhanced gaming experiences, making them a perfect match for gamers seeking top performance. Your feedback as the best non-OLED TV you have personally used means a lot to us. We hope you continue to enjoy your viewing and gaming sessions on your new TV. Thank you for choosing Sony!

      Best regards,
      Gus
      Sony Social Media Team Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sorry, no title

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Nice 4K smart TV. It replaces an old Sharp 1080P TV. I also bought a Sony soundbar and subwoofer which ran the price more than I wanted.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello noname,

      Thank you for sharing your thoughts! It’s wonderful to learn that you are enjoying the product. The 4K smart XR65X90L TV is indeed a fantastic upgrade from your old Sharp 1080P model. With its breathtaking picture quality and cutting-edge features, we are confident that you will relish a completely transformed viewing experience. Additionally, incorporating a Sony soundbar and subwoofer is an excellent decision; it will significantly elevate your audio experience and breathe life into your favorite movies and shows. Thank you for choosing Sony!

      Best regards,
      -Fred Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great television. The picture quality is excellent and the colors pop. Once you make a few adjustments to the settings, the television is perfect for the price.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Headset, We're thrilled to hear that the Sony - 65" Class BRAVIA XR X90L has made a great impression on you! This TV is widely regarded due to its Full Array LED technology, providing deep blacks, high contrast, and superior brightness. It also ensures that images are vibrant and lifelike, making the viewing experience highly immersive. Thank you for choosing Sony. Best regards, - Dominick Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great Purchase

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent picture. Sound quality fills the room nicely.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MichaelH,

      Thank you for the 5-star review! We're thrilled to hear that you're enjoying the excellent picture and that the sound quality of your BRAVIA X90L fills the room so nicely. We designed this TV to deliver an immersive entertainment experience, and your feedback lets us know we've succeeded.

      Thank you for choosing Sony, and enjoy your new TV!

      Best regards,
      Dominick Sony_US