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Customer Ratings & Reviews

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Customer reviews

Rating 4.8 out of 5 stars with 1894 reviews

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Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

Pros mentioned filter

Cons mentioned filter

95%would recommend to a friend

Customers are saying

Customers love the excellent picture quality, realistic color, and ease of setup. Many also find it to be a good TV at a reasonable price. However, some customers have noted that the remote control lacks a number pad, and there are occasional mentions of slight blooming or contrast issues.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 29 Showing 561-580 of 1,894 reviews
  • Pros mentioned:
    Picture quality, Price

    Rated 5 out of 5 stars

    Owner

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV set is one of the best I’ve ever had in terms of quality as well as price point.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AthanasiosK,

      You made the right choice with the Sony X90L! We're thrilled that you are enjoying the picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The TV has been amazing these last couple of months. It runs smoothly when transitions from different apps and the picture quality has been great.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello JayJay,

      Thank you for choosing Sony!

      It's truly a pleasure to hear that you’ve been enjoying your XR65X90L TV over the last couple of months! We’re excited to know that it runs smoothly when transitioning between different apps and that the picture quality has exceeded your expectations. We appreciate your feedback and hope you continue to have an amazing viewing experience!

      Best regards,
      -Fred Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Movie Theater at Home

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Worth it! This TV has an amazing picture quality, as well as many features to customize it to your liking. The features provided will help you get the best out of it, and with a good sound system by its side, you will feel as if you were in a movie theater. It also does amazing when playing console games on it. Do recommend!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Carolyn, Thanks for sharing your awesome experience. We are glad that you now have an amazing smart TV. We always strive to deliver the best picture and sound quality with our TVs. With our BRAVIA X90L, you will see a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. It has Sound positioning tweeters, in additional to the TV speakers, which elevates the sound so what you hear matches the picture you see. It also supports Google TV, which brings your favorite content from across your apps and subscriptions and organizes them just for you. Thank you for your purchase. Enjoy your movie nights! Vincent Sony_US

  • Pros mentioned:
    Color

    Rated 5 out of 5 stars

    Better than a QNED

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The brightness can actually almost match an Oled.Was planning to buy the TCL U7 but when i went to the store I was blown out how it is brighter than a QNED which was next to it especially when looking from the side.It was on the higher end on my budget but I had to get this tv.Im hoping that Sony would live up to its name when it comes to quality but so far its all worth it.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AdrianR,

      You made the right choice with the Sony X90L! We're glad that you are enjoying the picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    The Best On Market

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV bought it for the bedroom, Sony lights out the best on the market. Bought a Brava 9 for the TV Room. Stands out above them all. You get what you pay for.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi LutherW, thanks so much for the fantastic 5-star review. We're elated to hear you're enjoying both the Sony - X90L in your bedroom and the Sony - Bravia 9 in your TV room, what a great combo! It means a lot to know that Sony stands out for you as the best on the market. We couldn't agree more: with premium picture quality and performance, you really do get what you pay for. Thanks again for choosing Sony! Best regards, -Dominick Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Review on 65" Song Bravia TV

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We love our new 65" Sony Bravia tv! Good clear picture & not too big!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for your lovely review, Mapenguin!

      We are so pleased to hear that you love your new XR65X90L TV! It's rewarding to know that you are enjoying the good, clear picture and that the size is a perfect fit for your space.

      Thanks for choosing Sony!
      Best regards, Gus, Sony Social Media Team sony-global

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Second monitor

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Using for a second monitor for my laptop. It works great

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Gr40john,
      Thanks so much for sharing your feedback on the XR-65X90L.
      We feel privileged to know that it works great for you as a second monitor for your laptop!

      The X90L is perfect for this kind of use, as it includes HDMI 2.1 features like support for 4K/120fps input, ensuring smooth performance.

      We're genuinely thankful you decided on Sony!
      Best regards,
      Estefany Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Amazing TV

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Bought this TV for gaming on my PS5 and the quality is absolutly amazing games like god of war look crazy nice on them.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Eduardo,

      Thank you for your fantastic 5-star review of the XR65X90L television! We are so glad to hear that you are having an amazing gaming experience and that games like God of War look so impressive. We've designed this TV to be "Perfect for PlayStation 5," and a key feature is Auto HDR Tone Mapping, which automatically optimizes the TV's HDR settings to match the PS5, ensuring you get the best possible picture quality and a truly immersive experience right out of the box.

      Thanks for choosing Sony, have a great gaming day!
      DiegoV Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great Purchase

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture is fantastic. Two different associates recommended this TV and we are very pleased with the TV.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Jackson8,

      We're so glad to hear that your Sony BRAVIA TV delivers a fantastic picture and that two associates recommended it to you! Thank you so much for your wonderful 5-star rating. It's great to know you're pleased with your choice—the XR65X90L truly shines with its vivid display and immersive viewing experience.

      Thank you for choosing Sony—wishing you a bright day!
      DiegoV. Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great vivid colors

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    You expect great clear colorful pictures with a Sony Bravia, and you get it. Super easy setup

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Mark, nice! We're glad you like the great picture quality of our newest product! See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA™, gives the TV an extremely slim, sophisticated look. Thanks for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Amazing TV

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    you get what you pay for amazing quality overall I will buy it again if you had to

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello MartinR,

      Thank you for choosing Sony!

      We're excited to hear that you’re enjoying the exceptional quality of your XR65X90L TV and that it has become a valued part of your home. Your confidence in choosing it again means a great deal to us, and we sincerely appreciate you sharing your experience.

      Best regards,
      -Fred Sony_US

  • Pros mentioned:
    Color, Ease of use

    Rated 5 out of 5 stars

    Sony TV

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    Posted . Owned for 5 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very good the sony TV color is so beautiful and easy to use.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi WeizhongH, Thank you for the positive review! We're delighted to hear that you like the beautiful colors and ease of use of your Sony X90L. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Better than expected!!! Sony is ahead of the game!

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv, better than expected. Only outdone by tvs twice its price. Sony has wonderful pictures setting, no adjustments needed. Insanely impressive to game on, playing PS5 games on it is where I found it shines the best. Going from a Vizio 4k to a Sony 4k was night and day. Would buy again.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JayD,

      Very nice! We're glad to hear that you like the picture quality of the TV. We appreciate the 5-star rating and thank you for choosing Sony!

      -David Sony_US

  • Pros mentioned:
    Picture quality, Price

    Rated 4 out of 5 stars

    Best Picture i've ever seen

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    tv is great and the picture is amazing and well worth the price. The remote and smart tv function like all sony products leaves something to be desired. easy fix with a roku or apple tv etc.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Jethro,

      Thanks for sharing your review and experience with the X90L TV. We're glad that you like the picture quality and user-friendly functions of the TV. Your feedback about the remote and Google software is greatly appreciated.

      See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great Value

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent TV & a great value. Geek Squad did a terrific install job.........VERY PLEASED

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MartinT,


      That's fantastic to hear! We're so glad you're loving your BRAVIA XR X90L and that you found it to be an excellent value. Enjoy the amazing picture! Thanks for choosing Sony. -Eliab Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Awesome tv

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture is amazing for the price and the size is also really good. Didn't want to spend too much and am very happy with this purchase

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello RYANC,

      Thank you for choosing Sony!

      We're truly delighted to hear that you're enjoying your XR65X90L! It's wonderful to know that the picture quality has exceeded your expectations, and we're glad you find the size to be perfectly suited for your requirements. Thank you for sharing your experience, and we hope you continue to enjoy your TV!

      Best regards,
      -Fred Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Great Functional TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture. Good app application. Depth in material. Easy to operate.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Lee2000,

      Perfect! We're glad that you like the picture quality, supported apps, design, and user-friendly functions of the TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Couldn't be happier!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We replaced a 12-year old 55" Sony with this 65" Sony. We could not be happier! Beautiful, crisp, sharp, bright picture. The colors leap off the screen, especially reds and blues. And, the TV has hook-ups for our older Surround system. The value of this TV, for what it costs, is off the charts. We thought our previous Sony had a great picture, but with newer technology, this Sony is a fantastic TV.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Toner, Thanks for sharing your awesome experience. We are glad to hear that you are happy with your new Sony BRAVIA 4K smart Google TV. We always strive to deliver the best picture and sound quality with our TVs. With our BRAVIA X90L, you will see a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. It has Sound positioning tweeters, in additional to the TV speakers, which elevates the sound so what you hear matches the picture you see. It also supports Google TV, which brings your favorite content from across your apps and subscriptions and organizes them just for you. Your continued support means so much to us. Thank you for choosing Sony. Enjoy! Vincent Sony_US

  • Rated 5 out of 5 stars

    Great Product - Terrible Delivery Service

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    excellent product! However BB better hire better delivery services. The one hired for this product nearly hosed up my holidays by claiming they could not find my house, and I double checked the delivery address on the order to ensure accuracy and they still were lost.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for your feedback, Jamesha.

      We are thrilled to hear that you consider the XR65X90L an excellent product! It is great to know the TV itself is meeting your expectations.

      We are truly sorry to hear about the stress caused by the delivery process during the holidays.
      We recommend reaching out to Best Buy customer support directly so they can document this experience with their local delivery partners and ensure it doesn't happen again.

      Thank you for choosing Sony, and we hope you are enjoying your new TV!

      Best regards,

      Gus, Sony Social Media Team sony-global

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Delivers a Cinematic Experience

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    If you're looking for a premium 4K LED TV with excellent picture quality, gaming features, and a smart TV experience that just works, the Sony X90L is a fantastic choice. Beautiful 4K picture with excellent contrast Google TV is fast and user-friendly Sound is just average without external speakers A bit pricier than some competitors

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello DebbieC, thank you for your fantastic feedback, we really appreciate it! And we're thrilled to hear that you're enjoying the stunning 4K picture quality, excellent contrast, and smooth gaming features on the Sony X90L TV. We designed it with the latest technology to offer a premium viewing experience, and it's great to know that Google TV is enhancing your smart TV experience with its speed and ease of use. Thank you for choosing Sony! Best regards, -Jenn. Sony_US