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Customer Ratings & Reviews

Your price for this item is $849.99
The comparable value price is $1,199.99

Customer reviews

Rating 4.8 out of 5 stars with 1758 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

Pros mentioned filter

Cons mentioned filter

95%would recommend to a friend

Customers are saying

Customers have good things to say about the 65" Class BRAVIA XR X90L LED 4K UHD Smart Google TV's picture quality, color accuracy, and ease of setup. Many appreciate the excellent value for the price and the impressive refresh rate, resulting in a positive overall experience. However, some users have noted issues with the remote control's design and occasional reliability concerns. A few also mentioned minor drawbacks such as glare and blooming in certain viewing conditions.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 29 Showing 561-580 of 1,758 reviews
  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    GREAT UPGRADE

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing TV. Easy to set up and the quality is better than expected for the price.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AlejandroD, We are glad that you now have an amazing smart TV and it exceeded your expectations. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Sony tv.

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture quality perfect sound excellent brightness superb indeed it was good buy.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Sunnylhaza,

      Amazing! We're thrilled that you are enjoying the sound and picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Good TV

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    Posted . Owned for 10 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Overall great TV, vibrant colors, good interface. While rare, only complaint is the TV occasionally restarts randomly. Nothing it is rare, but can be annoying.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JustinH, thank you for taking the time to share your thoughts with us! It brings us great joy to hear that you're pleased with the vibrant colors and user-friendly interface of the XR-65X90L TV.

      We understand that experiencing occasional restarts can be frustrating, and we appreciate your feedback on this matter.
      To resolve the issue, we encourage you to contact our technical support team at https://us.esupport.sony.com/support/s/support-contact?language=en_US&category=tv who will be happy to assist you in troubleshooting the restarts.

      Thanks for choosing Sony and for letting us know about this issue.
      Best regards,
      Estefany Sony_US

  • Rated 5 out of 5 stars

    Excellent experience

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The salespeople were very helpful in the store, but I wound up ordering the TV online as this TV was not on display. In the end the TV is everything I expected. The delivery was very smooth, on time with no issues.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi User403921,

      We're so glad to hear that your Sony BRAVIA TV is everything you expected, and thank you so much for your fantastic 5-star review! The XR65X90L is known for its vivid picture clarity and immersive sound, bringing your favorite entertainment to life in remarkable detail.

      Thank you for choosing Sony—wishing you a wonderful day!
      DiegoV. Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    nice quality t.v.

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    good price, beautiful picture. My first Sony lasted over 13 years, never a problem.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Beautiful designed. Clear vision. Easy to install. I love it!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Rose, thank you for the wonderful 5-star review! We couldn't be happier to hear that you're enjoying the Sony - 65" Class BRAVIA XR X90L. With its stunning picture quality, rich colors, detailed contrast, and support for Dolby Vision and Dolby Atmos, this TV truly delivers an immersive cinematic experience. We really appreciate your support and thank you for trusting Sony! Best regards, -Dominick Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Love it!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV has great sound and great picture. The color is so vibrant.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Simply Amazing

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing. I went from an older Samsung Crystal LCD and it's not even comparable. If you can spring it and care for a little bit more light/dark display, I'd say go with the OLED but otherwise this is still an amazing TV. I broke it in with Dune and paired it with a Hisense 5.1.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Mike, we're glad you are enjoying our product. Thanks for choosing Sony. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Impressive image quality

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Awesome upgrade from our old Samsung, Sony never disappoints

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ROGERB,

      Thank you for sharing your wonderful review!

      We are delighted to know that you are enjoying your X90L. This premium television is undoubtedly the enhancement you were seeking for your home entertainment experience.

      We appreciate your choice in Sony!

      Sincerely,
      Jenn Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great purchase

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    Posted . Owned for 3 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great clear picture. Colors are sharp. Great purchase

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you so much for sharing your feedback, Tiyra! We're thrilled to hear that you're enjoying the clear picture and sharp colors of your new XR65X90L. With features like the Cognitive Processor XR™ and Full Array LED technology, this TV is designed to deliver vibrant colors and incredible clarity for a truly immersive viewing experience. We hope you continue to enjoy your purchase and explore everything your BRAVIA XR has to offer. Thank you for choosing Sony!

      Best regards,
      Gus
      Sony Social Media Team Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great tv

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    Posted . Owned for 6 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love this tv, it is so clear and great for ps5. Worth the cost

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JayQ, we're beyond pleased to hear you're enjoying your new Sony - 65" Class BRAVIA XR X90L. This TV combines stunning 4K picture quality with the powerful Cognitive Processor XR for incredibly lifelike visuals. With 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, this model gives you smooth and clear movement for responsive gameplay! Thank you for choosing Sony. Best regards, -Dominick Sony_US

  • Pros mentioned:
    Color, Ease of use

    Rated 5 out of 5 stars

    Sony TV

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    Posted . Owned for 5 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very good the sony TV color is so beautiful and easy to use.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi WeizhongH, Thank you for the positive review! We're delighted to hear that you like the beautiful colors and ease of use of your Sony X90L. Thanks for choosing Sony! -Sam Sony_US

  • Rated 5 out of 5 stars

    It’s great

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Looks great. Good picture and very reasonable for the price

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for the fantastic review, MeganC!

      We are so pleased to hear that you love the look and feel of your XR-65X90L television! It’s incredibly rewarding to know that you find the picture quality great and that you feel it is very reasonable for the price. Delivering premium performance and excellent value is always a top priority for us.

      Thank you again for choosing Sony!

      Best regards, Gus, Sony Social Media Team sony-global

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Got more than i was expecting, sound , picture, ive only owned samsung tvs the last 30 yrs, this tv has brought much suprise, very happy i made the switch

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi CharlesW, It’s fantastic to hear that the BRAVIA X90L exceeded your expectations, especially after 30 years with other brand! We’re thrilled that the sound and picture quality have surprised and delighted you. Thanks for making the switch and sharing your happiness, it means a lot to us! -Jess Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Money well spent

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    For the past 2 months, I've had a blast of this TV. PS5 with VVR is great, the Google TV software is a great addition, and I also love the picture! If you want something close to an OLED without the price, I would recommend researching this TV. Absolutely in love.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi WCB357,

      Amazing! We're glad that you like the Google software, picture quality, and PS5 compatibility of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Our favorite

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We love our Sony Bravia TV. Outstanding picture. Color is wonderful.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi CatherineC,

      Perfect! We're thrilled that you are enjoying the picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great Picture.

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very happy with this purchase. Our second large screen Sony and have had no issues. Actually starts faster than our last one. Great picture.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi TxBuyer, we're glad you are happy with your TV! Thanks for choosing Sony. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Don't short yourself

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    At first I bought the Sony Bravia and didn't like the picture so I returned it and got this one. I'm glad I did! The picture is great and the sound is too!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello DexterV, Awesome! We're thrilled to hear that you are enjoying the great picture quality and sound of your XR65X90L. It's fantastic that you found this TV to be a perfect fit after returning the previous model. We appreciate your feedback and are glad to have met your expectations. Enjoy your viewing experience and thanks for choosing Sony! - Romeo Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Nice TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture is clear and bright. Can view from the side and picture does not break down.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello RobertS, thank you for the 5 stars! It is fantastic to know you're enjoying the X90L's high definition and vibrant colors! Thank you for choosing Sony! Sincerely, -Jenn. Sony_US

  • Rated 3 out of 5 stars

    Subpar Television

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Display isn't as good as the television it replaced. Height of the legs definitely not good. The Sound Bar blocks the remote reception. Have to stand up to turn the unit on and off. Totally disappointed in this unit. But after the previous tv died after just a little over two year of use. The protection plan was very disappointing. The replacement was a couple hundred less than the original one. They could've replaced with a unit that was a couple hundred over. But am concerned with the quality of Sony products now. I bought the previous television because I had a Sony 50 inch that had lasted for over 22 years. In fact it is still in use in the master bedroom.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DavidM, Thank you for the feedback on your experience with your Sony X90L. We take the quality of our products seriously and are sorry to hear that this TV didn't live up to your expectations. At Sony, customer satisfaction is our priority. We take all feedback seriously and use it to continuously improve our products. Please note: The stand can be adjusted into two different positions (Standard and Soundbar position). The height of the Stand increases at approximately 70 mm/ 2.7 inches when the TV is in the Soundbar position so we highly recommend switching to soundbar position if your soundbar is blocking the remote sensor.
      Also. there are various settings that you can configure in [Picture] settings to increase the brightness, colors, and contrast level to improve the overall viewing experience on your Sony TV. You may refer to the link below for more information about the picture adjustment settings of the TV:

      https://helpguide.sony.net/tv/iusltn1/v1/en-003/01-03-09_01.html

      Hope this helps!

      And should you need further assistance, please email us at socialsupport@am.sony.com with the following details:

      Name:
      Username:
      Model Number:
      Issue:
      Telephone Number:

      Regards,
      Sam Sony_US