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Customer Ratings & Reviews

$849.99
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Comp. Value: $1,199.99

Customer reviews

Rating 4.8 out of 5 stars with 1822 reviews

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Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

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Cons mentioned filter

95%would recommend to a friend

Customers are saying

Customers regard the 65" Class BRAVIA XR X90L LED 4K UHD Smart Google TV (2023) highly for its excellent picture quality, realistic color, and ease of use. Many find the setup process straightforward and appreciate the overall TV quality, especially considering the reasonable price. Some customers have noted minor drawbacks such as the remote control lacking a number pad, minimal glare, and occasional slight blooming. A few have also mentioned concerns about contrast and occasional lag when opening apps.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 3 Showing 41-60 of 1,822 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Picture quality is great.

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The quality on this TV is great. We have a smaller living room and one of the chairs sits a little closer to the tv and off to the side; we have had multiple guests comment on the fact that even at that angle there is no distortion and the picture is still great. We bought a sound bar so I have not listened to the tv speakers but we are thrilled with the Sony tv.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Barb, Thank you so much for the 5 stars! We're glad that you and your guests have enjoyed your Sony BRAVIA XR X90L TV and its awesome picture quality. It's also great to hear that you were able to add a soundbar that will enhance your experience. Thank you for choosing Sony! Enjoy! -Maria Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    A gamer’s TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Best choice I could make! My buddy is pretty smart when it comes to TVs. This was his recommendation to me. I do a lot of gaming and some occasional streaming. This TV supports 120fps and at 4K resolution. And that HDR full array, the colors are bright, clear, and so distinct! I could see enemies on this TV twice as far as I could compared to my last TV (also a Sony but about 6-10 years old now). The colors couldn’t be more vibrant and true to their intended color. My games have never looked to beautiful and I likely will by buying Sony again next time too.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi CoolChicken,

      You made the right choice with the Sony X90L! We're thrilled that you are enjoying the picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Fantastic picture - easy setup!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We were set on getting an LG but the picture on this Sony is so much better than the LG. Our first smart tv and only connected wirelessly thru satellite. Very easy to setup and also mount.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Cjnewk, We are happy that you like the picture quality of your new Sony BRAVIA 4K smart Google TV. You chose the best TV brand. With our BRAVIA X90L, you will see a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. It has Sound positioning tweeters, in additional to the TV speakers, which elevates the sound so what you hear matches the picture you see. It also supports Google TV, which brings your favorite content from across your apps and subscriptions and organizes them just for you. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Can’t complain picture is def there for it to be a 2023 the sound is alright .

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DanielL,

      Thank you for the five-star review! It's wonderful to know that you are enjoying the BRAVIA X90L. We're immensely pleased that you recognize the outstanding picture quality! The X90L, with its Full Array LED panel and XR Processor, is designed to deliver a truly immersive visual experience—offering incredible contrast, vibrant color, and stunning clarity.

      We really appreciate you choosing Sony!

      Best regards
      Dominick Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 1.5 years when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great Tv, pictures are crystal clear! Love the smart tv features.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi P0llyp0cket,

      We couldn't be happier to hear that you love the Sony - BRAVIA X90L and find the pictures to be crystal clear! That exceptional clarity is driven by the precision of our Full Array LED backlight technology and the intelligent processing of the Cognitive Processor XR, which brings every detail to life.

      It's also great to hear you are enjoying the smart TV features, which make it so easy to access all your favorite streaming content.

      Enjoy your fantastic viewing experience! Thank you for choosing Sony.

      Regards,
      Dominick Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Mrs S

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Wonderful color and sound on this TV. I also received excellent service from in store staff and the Geek Squad technicians

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi KarenS,

      Awesome! We're glad that you are enjoying the sound and picture quality of the TV. It's also great that you were assisted professionally. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    It's a Sony

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is a Awesome TV for the price. The set up is easy with Google Home and the TV works beautifully in all types of light situations in the room

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi OmkarO,

      You made the right choice! We're thrilled that you are enjoying the picture quality and user-friendly functions of the TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Nice picture and adequate sound for a good price

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    So far so good. Beautiful tv on sale . Great picture and decent sound quality although I will add a sound bar and subwoofer

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for sharing your positive feedback on the XR-65X90L, RobertM! We are very glad to hear that it's "so far so good" and that you found it on sale.

      It's wonderful to know that you are enjoying the beautiful picture quality. We designed this TV with our Cognitive Processor XR to deliver a stunning and lifelike image, and we are pleased that you are appreciating the result. We also appreciate your comment on the decent sound quality and your plan to add a soundbar and subwoofer. This is a great way to elevate your audio experience to match the incredible picture.

      Thank you for choosing Sony! We hope you continue to enjoy your new TV.

      Best regards,

      Gus
      Sony Social Media Team Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Why I’m Loving My New Sony TV?

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    “I recently bought a Sony TV, and I’m really impressed! The picture quality is stunning, with vibrant colors and sharp details. The sound is immersive, and the interface is user-friendly. It’s also perfect for gaming, with smooth performance and low input lag. Overall, a fantastic TV for entertainment and gaming!”

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Rohan,

      Thank you for the positive feedback! We're glad to hear that you like the picture, sound quality and user interface of the TV. Thank you for choosing Sony!

      -David Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Greatest color science.

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Absolutely delighted by the picture on this Sony TV. The price is not so much more than the competitors and yet delivers clean resolutions and colors.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Dsuthar, We are thrilled to hear that you are absolutely delighted by the picture quality of your Sony BRAVIA 4K smart Google TV. We always strive to deliver the best picture and sound quality with our TVs. With our BRAVIA X90L, you will see a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. It has Sound positioning tweeters, in additional to the TV speakers, which elevates the sound so what you hear matches the picture you see. It also supports Google TV, which brings your favorite content from across your apps and subscriptions and organizes them just for you. Thank you for choosing Sony! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony 65” Bravia XLR

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Crisp vibrant color with solid blacks. Definitely needs a sound bar. Easy set up.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for your feedback, SALane!

      We are so pleased to hear that you are happy with the crisp, vibrant color and solid blacks on your new XR65X90L television. We designed our TVs to deliver a wonderful picture, and it brings us great satisfaction to know that we have succeeded. It's also great to hear that you found the setup easy.

      We also appreciate your honest feedback about the sound and your recommendation for a sound bar. We will be sure to share this with our product development team.

      Thank you again for choosing Sony and for sharing your experience.

      Best regards, Gus, Sony Social Media Team Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony Bravia

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very pleased with my new 65in. Sony TV. Great picture crystal clear and the sound quality is superb. Easy setup instructions for a cord cutter like myself. I highly recommend this one to anyone looking to upgrade their older unit.Since going to streaming now 3 years all the apps that I used were already installed on this unit which made it much easier to just login. Over all I would highly give this one a 5 star review.A highly quality set at a reasonable and affordable price.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Robotech79,

      Perfect! We're glad that you like the sound, picture quality, supported apps, and user-friendly functions of the TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    My sony

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Pretty good TV the sound and color are really nice ,perfect for late night movies and gaming ,the price its reasonable for the quality of the tv

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello DouglasZ! Thank you for sharing your thoughts on the X90L. We're delighted to hear that you're enjoying the great sound and stunning picture quality, especially during a good movie or while gaming with impressive graphics – all at a fantastic price! Thanks for choosing Sony! Sincerely, -Jenn. Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    I Love It!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is an awesome TV. Incredible clarity, easy to operate and the sound is really great!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi WayneP,

      Great! We're glad that you like the sound, picture quality, and user-friendly functions of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    My experience

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Nice, durable and the picture quality is perfect.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for your fantastic feedback, AkoredeB!

      We are thrilled to hear that you love your XR-65X90L TV and that you find both the quality and durability excellent. Knowing that the picture quality is perfect is the ultimate compliment, as we design the Cognitive Processor XR™ to deliver that precise level of realism and detail.

      Thanks again for choosing Sony!

      Best regards, Gus, Sony Social Media Team Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Love it

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    Posted . Owned for 8 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing for my 4k collection. It really handles DV wonderfully. Paired with my panny UB820, is chef’s kiss.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi 4k4life,

      That's fantastic to hear! It's excellent that your 65" BRAVIA XR X90L is amazing for your 4K collection and handles Dolby Vision so wonderfully, especially paired with your B820. Enjoy your cinematic experience!
      Thanks for choosing Sony.
      -Eliab Sony_US

  • Pros mentioned:
    Color

    Rated 5 out of 5 stars

    Sony favorite

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Colors displayed perfectly. Love watching shows than our previous LG HD tv. LG started showing blue hue that made me feel sick, thought something’s wrong with my eyes but it’s the tv short time. Sony had great reputation of lasting longer.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Splittzfam, Thank you for sharing your wonderful experience! We are thrilled to hear that you had such an enjoyable time watching content on your Sony BRAVIA XR X90L TV, especially with its stunning picture quality. Thank you for choosing Sony, and enjoy more viewing experiences with your BRAVIA! -Maria Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Outstanding Product

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The product was packaged securely. The directions were quick and operation is intuitive. The picture is not as good as OLED but for the pricing it is outstanding. The picture for sports and gaming are crisp with minimal tearing. I also purchased the extended warranty because Best Buy has the best warranty in the business. They are fast to send out a service representative and replacement if required is fast and seamless.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AverageJoe,

      Thank you for the 5-star rating and we're glad to hear that you like the price point of the TV. Your feedback regarding the picture of the TV is greatly appreciated. See a vivid, crisp picture while you watch and game, all powered by the intelligent Cognitive Processor XR™. Full Array LED and XR Contrast Booster precisely controls zones of LEDs expanding the contrast range for deep, detailed blacks and increased peak brightness. HDMI 2.1 VRR, 4K120, and ALLM support lets you unlock the full potential of your favorite games for smooth and clear gameplay. Thank you for choosing Sony!

      -David Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Perfect Addition

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is our second Sony Bravia tv that we have purchased through Best Buy and we couldn't be more pleased. This one is going into our basement renovation for our second living area/bar. The picture quality and sound are perfect for all aspects of entertainment. The app features make watching tv/movies or listening to music easy and with the added sound bar it is a perfect combination for our needs in this new space.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi NicholasK,

      You made the right choice! We're glad that you like the sound, picture quality, and supported apps of the TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony Bravia for the win

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This tv is excellent! I love the picture quality and for the price it really does offer a sweet experience. Will definitely be looking into another Sony for the bedroom!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi KwesiC, We’re happy to hear you’re loving the picture quality and that it’s delivering such a great experience for the price. It’s fantastic to know you’re considering another Sony for your bedroom. We’d be happy to help you find the perfect one! If you have any questions or need recommendations, feel free to reach out. Enjoy your TV, and thanks again for choosing Sony! -Jess Sony_US

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