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Customer Ratings & Reviews

Your price for this item is $899.99
The comparable value price is $1,199.99

Customer reviews

Rating 4.8 out of 5 stars with 1715 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

Pros mentioned filter

Cons mentioned filter

95%would recommend to a friend

Customers are saying

Customers have good things to say about the 65" Class BRAVIA XR X90L LED 4K UHD Smart Google TV's picture quality, color accuracy, and ease of setup. Many appreciate the excellent value for the price and the impressive refresh rate, resulting in a positive overall experience. However, some users have noted issues with the remote control's design and occasional reliability concerns. A few also mentioned minor drawbacks such as glare and blooming in certain viewing conditions.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 3 Showing 41-60 of 1,714 reviews
  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Mrs S

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Wonderful color and sound on this TV. I also received excellent service from in store staff and the Geek Squad technicians

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi KarenS,

      Awesome! We're glad that you are enjoying the sound and picture quality of the TV. It's also great that you were assisted professionally. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    It's a Sony

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is a Awesome TV for the price. The set up is easy with Google Home and the TV works beautifully in all types of light situations in the room

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi OmkarO,

      You made the right choice! We're thrilled that you are enjoying the picture quality and user-friendly functions of the TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Color

    Rated 5 out of 5 stars

    Sony favorite

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Colors displayed perfectly. Love watching shows than our previous LG HD tv. LG started showing blue hue that made me feel sick, thought something’s wrong with my eyes but it’s the tv short time. Sony had great reputation of lasting longer.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Splittzfam, Thank you for sharing your wonderful experience! We are thrilled to hear that you had such an enjoyable time watching content on your Sony BRAVIA XR X90L TV, especially with its stunning picture quality. Thank you for choosing Sony, and enjoy more viewing experiences with your BRAVIA! -Maria Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony X90L

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The tv is very crisp and fast to respond. Best Buy helped load it into the vehicle.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Matt, thanks for these fantastic 5-stars.

      It is great to hear you're enjoying the crisp picture and fast responsiveness of your X90L. We design our BRAVIA sets to deliver a smooth and immersive viewing experience.

      Good to know Best Buy provided an excellent service in helping you load it into your vehicle!

      Thanks for choosing Sony!

      Sincerely,
      Jenn. Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Nothing like a Bravia!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    BRAVIAs never let you down, always a nice clean picture with good motion refresh rate. The 65" is the perfect size for a larger bedroom.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi TerryD,

      Amazing! We're thrilled that you are enjoying the picture quality and size of the TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Greatest color science.

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Absolutely delighted by the picture on this Sony TV. The price is not so much more than the competitors and yet delivers clean resolutions and colors.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Dsuthar, We are thrilled to hear that you are absolutely delighted by the picture quality of your Sony BRAVIA 4K smart Google TV. We always strive to deliver the best picture and sound quality with our TVs. With our BRAVIA X90L, you will see a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. It has Sound positioning tweeters, in additional to the TV speakers, which elevates the sound so what you hear matches the picture you see. It also supports Google TV, which brings your favorite content from across your apps and subscriptions and organizes them just for you. Thank you for choosing Sony! Vincent Sony_US

  • Rated 5 out of 5 stars

    My new favorite!!

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sony is my new favorite!! Coming from Samsung and LG, this Sony TV is outstanding. Picture quality is fantastic, especially with 4k blue ray movies! A must buy!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ChrisR, thank you so much for taking the time to share this fantastic feedback about your new X90L! We are absolutely thrilled to hear that you are enjoying the picture quality so much, especially when watching your 4K Blu-ray collection. It sounds like a truly immersive experience! Thanks for choosing Sony! Best, Jenn. Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony Bravia for the win

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This tv is excellent! I love the picture quality and for the price it really does offer a sweet experience. Will definitely be looking into another Sony for the bedroom!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi KwesiC, We’re happy to hear you’re loving the picture quality and that it’s delivering such a great experience for the price. It’s fantastic to know you’re considering another Sony for your bedroom. We’d be happy to help you find the perfect one! If you have any questions or need recommendations, feel free to reach out. Enjoy your TV, and thanks again for choosing Sony! -Jess Sony_US

  • Rated 5 out of 5 stars

    Great TV!

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    Posted . Owned for 7 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    After having this TV for six months, we can say that is definitely a great TV. We enjoy the crisp images and quality. Highly recommend getting this TV.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MakalahV,

      We're so glad to hear that. Thank you for sharing your 5-star review and for recommending your Sony BRAVIA TV after six months of enjoyment. It sounds like the crisp images and outstanding quality have really made a lasting impression, and we're delighted that the experience continues to impress!

      Thank you for choosing Sony—wishing you a rewarding day!
      DiegoV. Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony Bravia

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very pleased with my new 65in. Sony TV. Great picture crystal clear and the sound quality is superb. Easy setup instructions for a cord cutter like myself. I highly recommend this one to anyone looking to upgrade their older unit.Since going to streaming now 3 years all the apps that I used were already installed on this unit which made it much easier to just login. Over all I would highly give this one a 5 star review.A highly quality set at a reasonable and affordable price.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Robotech79,

      Perfect! We're glad that you like the sound, picture quality, supported apps, and user-friendly functions of the TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    I Love It!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is an awesome TV. Incredible clarity, easy to operate and the sound is really great!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi WayneP,

      Great! We're glad that you like the sound, picture quality, and user-friendly functions of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 4 out of 5 stars

    Good TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I was debating between 65 and 75, but 65 is a decent size for apartment. The lighting and colors are good, but the remote control experience/connectivity was not as seamless as I imagined.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RJRon,

      We're glad to hear that you found the 65-inch BRAVIA X90L to be a decent fit for your space—it's always a tough call between size and comfort for apartment living, and it sounds like you made the right choice.

      We are also thrilled that you are enjoying the lighting and colors, as the Full Array LED panel powered by our Cognitive Processor XR™ is designed to deliver that vibrant contrast and picture clarity.

      We sincerely apologize that the remote control experience and connectivity were not as seamless as expected. We strive for a smooth and intuitive user experience across all our products. There are a few quick steps (like a simple power reset by taking the batteries out and pressing every button twice or re-pairing the Bluetooth remote by navigating to Settings > Remotes and accessories > Remote control ) that often resolve these minor connection hiccups.

      If you are still experiencing those issues, please do not hesitate to reach out to our support team. We'd be happy to walk you through troubleshooting to ensure your entire experience is 5-star worthy!

      Contact support: https://us.esupport.sony.com/support/s/support-contact?language=en_US&category=tv

      Thank you for choosing Sony!

      Best regards,
      Dominick Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture is great, sound is good. Nice overall product

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for your feedback! We are honored to hear that you're enjoying the picture and sound quality of your XR65X90L. This model is designed with advanced picture modes, including Vivid, Standard, Cinema, and IMAX Enhanced, to provide clear and vibrant images for any type of content. You can further customize your viewing experience using features such as Auto Picture Mode and the Light Sensor, which optimize picture quality based on what you're watching and your room's lighting. For sound, our TVs aim to deliver immersive audio suited for everyday use. We appreciate your support and hope you continue to enjoy your Sony TV!

      Thank you again for your review and for being a part of the Sony community!

      Best regards,
      Gus
      Sony Social Media Team Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony bravia

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture and sound! Tv of my dreams. Great price too.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi WallyM, Thank you for the awesome 5 stars review! It is fantastic to know that you found the TV of your dreams. The BRAVIA XR X90L supports 4K Ultra HD resolution and High Dynamic Range (HDR), providing sharp images and vibrant, realistic picture quality and its powerful surround that will give you a good impression even on the lowest levels. Thank you for preferring Sony! Best regards, -Ismael Sony_US

  • Rated 5 out of 5 stars

    Watch this.

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    A beautiful picture. Stunning. Great clarity, contrast and color. Great buy. Not a fan of the Google feature but I worked around it easily enough.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Outstanding Product

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The product was packaged securely. The directions were quick and operation is intuitive. The picture is not as good as OLED but for the pricing it is outstanding. The picture for sports and gaming are crisp with minimal tearing. I also purchased the extended warranty because Best Buy has the best warranty in the business. They are fast to send out a service representative and replacement if required is fast and seamless.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AverageJoe,

      Thank you for the 5-star rating and we're glad to hear that you like the price point of the TV. Your feedback regarding the picture of the TV is greatly appreciated. See a vivid, crisp picture while you watch and game, all powered by the intelligent Cognitive Processor XR™. Full Array LED and XR Contrast Booster precisely controls zones of LEDs expanding the contrast range for deep, detailed blacks and increased peak brightness. HDMI 2.1 VRR, 4K120, and ALLM support lets you unlock the full potential of your favorite games for smooth and clear gameplay. Thank you for choosing Sony!

      -David Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Perfect Addition

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is our second Sony Bravia tv that we have purchased through Best Buy and we couldn't be more pleased. This one is going into our basement renovation for our second living area/bar. The picture quality and sound are perfect for all aspects of entertainment. The app features make watching tv/movies or listening to music easy and with the added sound bar it is a perfect combination for our needs in this new space.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi NicholasK,

      You made the right choice! We're glad that you like the sound, picture quality, and supported apps of the TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Perfect TV for gaming

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I spent any 6 months researching. This is the absolute best TV under $3k for gaming. It has 120 Hz refresh, 4k resolution, and a ton of settings that you can customize for each input. The Google TV interface is also excellent and puts right up front the fact that you have over 500 free channels of content.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi KerooSeta,

      You made the right choice with the Sony X90L! We're thrilled that you like the picture quality, settings, and Google software of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    SONY 65’’ TV WORKS GREAT!

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    Posted . Owned for 9 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV! For being a non-OLED it competes very well with its quality. We love the built in voice control, works wonders. Heads up…. Would be nice if online told you that if the TV breaks when bringing it home, they don’t honor a warranty.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Alycia, Thank you for the positive review! We're thrilled to hear you love the built-in voice command feature of your new Sony X90L. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Love it!

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    Posted . Owned for 8 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love it! The quality is amazing! I had two people help me in store and they made it an overall great experience.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello AdrianaH,

      Fantastic! We are thrilled to hear that you are delighted with the outstanding quality of your XR65X90L. We also appreciate your positive feedback regarding your experience at Best Buy, and we're glad they contributed to making it a memorable one. Thank you for choosing Sony!

      - Romeo Sony_US

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