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Customer Ratings & Reviews

Your price for this item is $849.99
The comparable value price is $1,199.99

Customer reviews

Rating 4.8 out of 5 stars with 1759 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

Pros mentioned filter

Cons mentioned filter

95%would recommend to a friend

Customers are saying

Customers have good things to say about the 65" Class BRAVIA XR X90L LED 4K UHD Smart Google TV's picture quality, color accuracy, and ease of setup. Many appreciate the excellent value for the price and the impressive refresh rate, resulting in a positive overall experience. However, some users have noted issues with the remote control's design and occasional reliability concerns. A few also mentioned minor drawbacks such as glare and blooming in certain viewing conditions.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 30 Showing 581-600 of 1,759 reviews
  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Excellent Picture!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent picture. Compatibility with our sound system. Super easy to hang on wall and set up.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Rhiannon,

      Awesome! We're glad that you like the picture quality and user-friendly functions of the TV. It's also great that the TV works well with your home entertainment system. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Tv quality

    Rated 5 out of 5 stars

    Beau

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    It was a good purchase. It is a nice tv. It was easy to set up and gets apps working

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi beau, You've made an excellent choice! Good to know you like the ease of setup and we're glad that the apps works great. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV, Beautiful picture, deep rich colors.

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I purcased an open box TV That failed after 3 days. I returned it and payed the upcharge for a brand new sealed TV, and its been great. Great picure. No glitchy apps, streams with no glitchyness like my older Samsung would. I approve of this TV, and would recommend it to anyone. This replaced a 2016 Model Samsung that had constant backlight issues. Hoping this will be better.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JohnB, Choosing this TV will definitely be worth it! We're extremely pleased to hear our BRAVIA XR X90L Full Array LED 4K HDR Google TV meets your needs and expectations! We're also sorry to learn about what happened to your previous purchase. You’re now able to enjoy immersive, engaging cinematic experience in your home with this great TV. Thank you so much for the recommendation and for giving the product a perfect rating! -Jess Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV, try it you might buy it.

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Beautiful TV, It was time to move into the streaming world and this TV allows us to do so. So many choices but this was a great choice for our needs. Check it out you might like it.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Twodownotto, Thank you so much for your review! We're thrilled to hear that you're satisfied with your Sony BRAVIA XR X90L TV and that it allows you to explore the world of streaming. Thank you for choosing Sony! -Maria Sony_US

  • Pros mentioned:
    Color

    Rated 5 out of 5 stars

    Better than a QNED

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The brightness can actually almost match an Oled.Was planning to buy the TCL U7 but when i went to the store I was blown out how it is brighter than a QNED which was next to it especially when looking from the side.It was on the higher end on my budget but I had to get this tv.Im hoping that Sony would live up to its name when it comes to quality but so far its all worth it.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AdrianR,

      You made the right choice with the Sony X90L! We're glad that you are enjoying the picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture and great color! This is the second Sony Bravia in our house. Would buy again.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi PatJ,

      Thanks for the 5-star rating! We're thrilled to hear you're loving the great picture and color of the X90L TV! Enjoy every moment with your new TV.
      Thanks for choosing Sony.
      -Aldair Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I had an older Sony Bravia TV and recently updated to this one. Easy setup and works great. Picture and color is so much better.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SusanW, we're happy to know that you like our product! Thanks for choosing Sony. ~Earl Sony_US

  • Rated 5 out of 5 stars

    Beautiful TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing TV with exceptional color and sound. This is the only tv I have ever loved

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi LG777,

      It brings us great satisfaction to hear that you love your Sony BRAVIA X90L! We designed this TV to deliver an exceptional viewing experience, and we're thrilled that you are enjoying the outstanding color and sound quality. Thank you for sharing your experience and for choosing Sony!

      Regards,
      Dominick Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Picture clarity is very natural

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Pretty good. Picture clarity is very natural. But sometimes, it hangs and had to pull off the plug, couldn’t power down using remote.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Sreeram,

      Thank you for choosing Sony.

      It's great to hear you're enjoying the natural picture clarity of your XR65X90L. We're really sorry for the inconvenience of having to unplug the TV when it freezes and doesn't respond to the remote. That's definitely not the experience we want for you.

      To help get these issues sorted, we recommend trying these steps:

      Update your TV's firmware: The latest firmware (version 6.8092) for your XR-65X90L often includes critical fixes for system stability and performance. You can find the update and instructions here: https://www.sony.com/electronics/support/lcd-tvs-android-x90l_x91l-series/xr 65x90l/software/00355753


      Perform a power reset: A simple power reset can often clear up temporary software glitches. Just press and hold the power button on your remote for about 5 seconds until the TV restarts. For more detailed steps, you can visit our guide here:
      https://helpguide.sony.net/tv/kusltn1/v1/en-003/08-01_03.html?hl=reset

      If the issue continues after the provided steps, or if you require assistance with any step, please contact Sony Support for tailored help: https://us.esupport.sony.com/support/s/support-contact?language=en_US&category=tv

      Best regards,
      -Fred Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    I LOVE my Bravia!

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Hands down the best LED out there for the money. The colors and resolution for such a large screen TV is incredible.

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Great Functional TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture. Good app application. Depth in material. Easy to operate.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Lee2000,

      Perfect! We're glad that you like the picture quality, supported apps, design, and user-friendly functions of the TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony - 65" Class Bravia XR smart google tv

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    beautiful picture on this tv, was easy to setup, able to see tv even in brighter light

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello LindaN, thank you for the five-stars! We couldn't be happier to hear you're enjoying the X90L marvelous picture quality and its user-friendly setup. Thanks to the light sensor, this TV always delivers the best vibrant colors –even on light challenging environments! Thank you for choosing Sony, you absolutely won't regret it! Best regards, -Jenn. Sony_US

  • Pros mentioned:
    Picture quality, Price

    Rated 5 out of 5 stars

    Owner

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV set is one of the best I’ve ever had in terms of quality as well as price point.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AthanasiosK,

      You made the right choice with the Sony X90L! We're thrilled that you are enjoying the picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Second monitor

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Using for a second monitor for my laptop. It works great

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Gr40john,
      Thanks so much for sharing your feedback on the XR-65X90L.
      We feel privileged to know that it works great for you as a second monitor for your laptop!

      The X90L is perfect for this kind of use, as it includes HDMI 2.1 features like support for 4K/120fps input, ensuring smooth performance.

      We're genuinely thankful you decided on Sony!
      Best regards,
      Estefany Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Excellent tv

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    So far it has been great. Picture seems to exceed my expectations

    I would recommend this to a friend
  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    the beauty of a great picture

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    great color and picture quality so much clearer and better resonance. We really enjoy the TV.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Cable, We are thrilled to hear that you really enjoy your new Sony BRAVIA 4K smart Google TV. We always strive to deliver the best picture and sound quality with our TVs. With our BRAVIA X90L, you will see a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. It has Sound positioning tweeters, in additional to the TV speakers, which elevates the sound so what you hear matches the picture you see. It also supports Google TV, which brings your favorite content from across your apps and subscriptions and organizes them just for you. Thank you for trusting Sony! Vincent Sony_US

  • Pros mentioned:
    Picture quality, Price

    Rated 4 out of 5 stars

    Best Picture i've ever seen

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    tv is great and the picture is amazing and well worth the price. The remote and smart tv function like all sony products leaves something to be desired. easy fix with a roku or apple tv etc.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Jethro,

      Thanks for sharing your review and experience with the X90L TV. We're glad that you like the picture quality and user-friendly functions of the TV. Your feedback about the remote and Google software is greatly appreciated.

      See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Mike tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv light weight great picture the staff was very heapful and knew what they were talking about

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello MichaelG,

      Thank you for sharing your positive experience with the XR65X90L TV! We're thrilled to hear that you are enjoying the lightweight design and great picture quality. It's also wonderful to know that the Best Buy staff was helpful and knowledgeable during your purchase. Thank you for choosing Sony!

      Best regards,
      -Fred Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Love my new TV!!

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I absolutely love this TV!! It is great!! Picture is wonderful, sound is wonderful.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Gloria,

      Thank you for choosing Sony!

      It is truly wonderful to know that you absolutely love the Sony TV XR65X90L! It is great to hear that you find the picture and sound quality to be wonderful. The XR65X90L is a part of the BRAVIA XR series, featuring Full Array LED, 4K Ultra HD, High Dynamic Range (HDR), and Smart TV capabilities through Google TV. This model ensures a remarkable viewing experience with advanced picture quality and immersive sound features. We're glad you're enjoying it!

      Best regards,
      -Fred Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great price -- Great TV!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent! Beautiful picture! Flat to the wall! Sound is perfect! Great price -- great TV!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ChelseatowersCondo,

      Thanks for the 5-star rating! We're so glad you're loving the picture quality, sound and sleek design of the X90L. Enjoy every moment with your new TV!
      Thanks for choosing Sony!
      -Aldair Sony_US