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Customer reviews

Rating 4.8 out of 5 stars with 1894 reviews

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Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

Pros mentioned filter

Cons mentioned filter

95%would recommend to a friend

Customers are saying

Customers love the excellent picture quality, realistic color, and ease of setup. Many also find it to be a good TV at a reasonable price. However, some customers have noted that the remote control lacks a number pad, and there are occasional mentions of slight blooming or contrast issues.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 30 Showing 581-600 of 1,894 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    A fantastic 120hz tv for everyday use

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Upgraded from an older Vizio 4K. This tv blows it out of the water. I am a little nuts when it comes to research before purchase and everything pointed to this tv. The image quality and motion is amazing. The only downside will be that I can’t ever buy anything lesser quality than this tv!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ThomasC,

      You made the right choice upgrading to the Sony X90L! We're thrilled that you are enjoying the picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    4k sony

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture looks great and sound is good. Pretty easy one person setup also.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DakotaE, Thank you for the excellent review! We're glad you like the amazing picture and sound quality, and ease of setup of your new Sony X90L. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony 65 tv

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    Posted . Owned for 9 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I got a good tv from bestbuy good service was knowledgeable about the Sony products and overal i was very satisfied with my sony tv actually going to but another one but a 55 inch for the room same tv

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi GAMINGMONITOR, we're glad you like our product! Thanks for choosing Sony. ~Earl Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Awesome picture

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very simple to set up and picture is amazing. My 4th new Sony in 3 years.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi FSJim, Awesome! We are so glad to hear that you are happy with your new TV! The X90L has an amazing contrast and vivid colors! Our amazing 4K Full Array LED TV powered by Cognitive Processor XR delivers realistic depth and intense contrast. A newly designed local dimming structure brings scenes vividly to life. What you hear matches what you see. Thank you for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great Find

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The TV is great. Picture and sound excellent and easy to install and configure. Will refer this to friends.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for your fantastic review, EugenioJ!

      We are so pleased to hear how much you are enjoying your XR-65X90L television. It's truly rewarding to know that you find the picture and sound quality excellent and that the setup process was easy. We designed this TV to provide a premium and user-friendly experience, and it brings us great satisfaction to know that you will be recommending it to your friends.

      Thank you again for choosing Sony and for sharing your experience.

      Best regards, Gus, Sony Social Media Team Sony_US

  • Rated 3 out of 5 stars

    Subpar Television

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Display isn't as good as the television it replaced. Height of the legs definitely not good. The Sound Bar blocks the remote reception. Have to stand up to turn the unit on and off. Totally disappointed in this unit. But after the previous tv died after just a little over two year of use. The protection plan was very disappointing. The replacement was a couple hundred less than the original one. They could've replaced with a unit that was a couple hundred over. But am concerned with the quality of Sony products now. I bought the previous television because I had a Sony 50 inch that had lasted for over 22 years. In fact it is still in use in the master bedroom.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DavidM, Thank you for the feedback on your experience with your Sony X90L. We take the quality of our products seriously and are sorry to hear that this TV didn't live up to your expectations. At Sony, customer satisfaction is our priority. We take all feedback seriously and use it to continuously improve our products. Please note: The stand can be adjusted into two different positions (Standard and Soundbar position). The height of the Stand increases at approximately 70 mm/ 2.7 inches when the TV is in the Soundbar position so we highly recommend switching to soundbar position if your soundbar is blocking the remote sensor.
      Also. there are various settings that you can configure in [Picture] settings to increase the brightness, colors, and contrast level to improve the overall viewing experience on your Sony TV. You may refer to the link below for more information about the picture adjustment settings of the TV:

      https://helpguide.sony.net/tv/iusltn1/v1/en-003/01-03-09_01.html

      Hope this helps!

      And should you need further assistance, please email us at socialsupport@am.sony.com with the following details:

      Name:
      Username:
      Model Number:
      Issue:
      Telephone Number:

      Regards,
      Sam Sony_US

  • Rated 5 out of 5 stars

    Great TV, Chase was very helpful

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    Posted . Owned for 5 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The TV is great for shows and gaming. We were helped by Chase at the Pensacola location. He's very knowledgeable and helped us find the right TV for us. If you go to the best buy off N 9th Ave and Airport, get help from Chase.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JoshuaJ,
      Thanks for sharing your experience with us!
      We are thrilled to hear that your new XR-65X90L is a hit for both your shows and gaming sessions.

      We appreciate you choosing Sony!
      Best regards,
      Estefany Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Bravia TV Review

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very nice picture and quality of the TV is very good.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello PaulZ,

      Thank you for choosing Sony!

      We're excited to hear that you are enjoying the picture quality and overall excellence of your XR65X90L TV. Your positive feedback truly motivates us to continue delivering top-tier products that enrich your viewing experience. Thank you for sharing your kind words—they mean a lot to us!

      Best regards,
      -Fred Sony_US

  • Pros mentioned:
    Color
    Cons mentioned:
    Glare

    Rated 5 out of 5 stars

    Sony TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent color and the glare from windows is very minimal,

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Joan, We are happy that you like the picture quality of your Sony BRAVIA 4K smart Google TV. Thank you for choosing Sony! Vincent Sony_US

  • Pros mentioned:
    Picture quality, Tv quality

    Rated 5 out of 5 stars

    Sony TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very pleased with my new TV. Very good tv quality, beautiful picture

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi KimR,

      Great! We're thrilled that you are enjoying the picture quality of the TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Excellent picture for the price

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    You could spend a lot more and not get a much better picture for the $$'s spent, Great value!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JamesV,

      We're really happy to hear that your Sony BRAVIA TV delivers such outstanding picture quality and great value for your investment. Thank you for awarding it a fantastic 5-star rating—the vibrant displays and impressive clarity truly set it apart, making every viewing experience enjoyable without breaking the bank.

      Thank you for choosing Sony—wishing you a spectacular day!
      DiegoV. Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Sony TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Beautiful picture. Easy to use the functions and integrate peripherals

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Clayton,

      Amazing! We're glad that you are enjoying the picture quality and user-friendly functions of the TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Simply Amazing

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing. I went from an older Samsung Crystal LCD and it's not even comparable. If you can spring it and care for a little bit more light/dark display, I'd say go with the OLED but otherwise this is still an amazing TV. I broke it in with Dune and paired it with a Hisense 5.1.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Mike, we're glad you are enjoying our product. Thanks for choosing Sony. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Best tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The quality of the television is great. The picture makes you feel as though you are there. Recommend it.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi VirginiaF,

      Thanks for posting this wonderful review! We're delighted to hear you're enjoying the great quality of your BRAVIA X90L and how the picture is provide such an immersive experience!

      Thanks for your recommendation and for choosing Sony!

      Sincerely,
      Jenn | Sony Social Media Team. Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony-65" Bravia Smart TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is the second Sony Bravia I purchased. Great picture. We only replace our original Sony since it wasn't a smart tv and we wanted a larger screen

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Lynne, thank you for your great review! We're honored that you chose Sony again with the X90L, and we're so glad to hear you're enjoying the stunning picture and the upgrade to a larger smart TV. Thanks for your loyalty! Sincerely, -Jenn. Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Balance of price and quality

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Wonderful picture at an exceptional price! Good balance for everyday use especially sports fans

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RussellC,

      Thanks for this fantastic five-stars score!

      We're thrilled to hear you're enjoying the picture quality of your X90L. We designed it to offer that great balance of performance for everything from movies to fast-paced sports, making it perfect for you!

      Thanks for sharing your positive feedback and for choosing Sony!

      Sincerely,
      Jenn | Sony North America. Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Content

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The picture is very clear, coloring just right and the Sony soundbar makes it the perfect setup for enjoying tv.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Rosebud

      Thanks for sharing your positive experience!

      We're thrilled to hear you're enjoying the clear picture and just-right coloring on your new X90L TV—Pairing it with a Sony soundbar truly creates a seamless and immersive viewing experience!

      Thanks for choosing Sony.

      Sincerely,
      Jenn | Sony Social Media Team. Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great sound and color

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Really happy with then quality of the picture on this tv and out of the box how easy it is to setup smart options to work with google and apple. Colors and sound exceeded my expectations!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Opinionated, we're glad you are happy with the picture and sound quality of our product! Thanks for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony Bravia

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Awesome Tv, good quality, picture and sound are great ,highly recommended!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MohamedM,

      Thanks for the fantastic 5-star review! We are excited to hear that you find the Sony BRAVIA X90L to be an awesome TV with excellent overall quality, and it is highly rewarding for us to know that both the vivid display and the robust audio performance are hitting the mark. Thank you for your strong recommendation and for trusting Sony!

      Best regards,
      Dominick Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Excelent service

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The tv is 65 in sony bravia x90l. Its a great tv for the price, picture quality is soo hood and to talk about gaming performance it goes hand in hand with ps5 works as well.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Bhargav, we are so happy to hear that you are having a great experience with the Sony - 65" Class BRAVIA XR X90L! As you noted, the picture quality of this TV really stands out due to its Cognitive Processor XR, which will make you lose yourself in pictures full of amazing contrast, and real-life depth. It is also the perfect choice for gaming, with the 4K/120fps and the Auto Low Latency Mode (ALLM), you will experience a smoothness when playing games like never before! We really thank you for choosing Sony. Best regards, -Dominick Sony_US