Last-Minute SavingsLimited quantities.Shop now

Skip to content
Gift Ideas
Main Content

Customer Ratings & Reviews

Your price for this item is $849.99
The comparable value price is $1,199.99

Customer reviews

Rating 4.8 out of 5 stars with 1759 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

Pros mentioned filter

Cons mentioned filter

95%would recommend to a friend

Customers are saying

Customers have good things to say about the 65" Class BRAVIA XR X90L LED 4K UHD Smart Google TV's picture quality, color accuracy, and ease of setup. Many appreciate the excellent value for the price and the impressive refresh rate, resulting in a positive overall experience. However, some users have noted issues with the remote control's design and occasional reliability concerns. A few also mentioned minor drawbacks such as glare and blooming in certain viewing conditions.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 31 Showing 601-620 of 1,759 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    TV 65 inches

    |
    |
    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I really love this television. I just exchanged it because we opted for a larger TV. If I'm gonna buy again, i will still choose this one.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MarieU, we're glad you love our product. Thanks for choosing Sony. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Movie Theater at Home

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Worth it! This TV has an amazing picture quality, as well as many features to customize it to your liking. The features provided will help you get the best out of it, and with a good sound system by its side, you will feel as if you were in a movie theater. It also does amazing when playing console games on it. Do recommend!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Carolyn, Thanks for sharing your awesome experience. We are glad that you now have an amazing smart TV. We always strive to deliver the best picture and sound quality with our TVs. With our BRAVIA X90L, you will see a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. It has Sound positioning tweeters, in additional to the TV speakers, which elevates the sound so what you hear matches the picture you see. It also supports Google TV, which brings your favorite content from across your apps and subscriptions and organizes them just for you. Thank you for your purchase. Enjoy your movie nights! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    A fantastic 120hz tv for everyday use

    |
    |
    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Upgraded from an older Vizio 4K. This tv blows it out of the water. I am a little nuts when it comes to research before purchase and everything pointed to this tv. The image quality and motion is amazing. The only downside will be that I can’t ever buy anything lesser quality than this tv!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ThomasC,

      You made the right choice upgrading to the Sony X90L! We're thrilled that you are enjoying the picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Sony X90L

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Overall a very nice TV with a nice set of features. I would not recommend it for gaming but has a good picture and the sound is pretty good.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you so much for taking the time to share your feedback on the XR65X90L, Kenn. We’re delighted to hear you’re enjoying the picture and sound quality, as well as the overall feature set of the TV.

      We also appreciate your honest input regarding gaming performance. Your perspective is important to us and helps us understand how the XR65X90L is meeting the needs of different users. While the XR65X90L is designed with advanced picture processing and immersive audio for a wide range of entertainment experiences, we recognize that every viewer has unique preferences when it comes to gaming features.

      If there are specific aspects of the gaming experience you feel could be improved, we’d love to learn more so we can continue refining our products. Thank you again for your detailed review and for choosing Sony.

      Best regards,
      Gus
      Sony Social Media Team Sony_US

  • Pros mentioned:
    Color
    Cons mentioned:
    Glare

    Rated 5 out of 5 stars

    Sony TV

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent color and the glare from windows is very minimal,

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Joan, We are happy that you like the picture quality of your Sony BRAVIA 4K smart Google TV. Thank you for choosing Sony! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV Great Features!

    |
    |
    Posted . Owned for 4 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We researched multiple brands and display types before buying this TV and are glad we did. This Sony fits our living room like a glove. Sleek and brilliant colors without looking fake like some of the higher end TV. Highly recommended! The user interface search function could be a little more robust.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AngelaY, Awesome! We're delighted to hear that you're enjoying the picture quality of your TV. Your feedback is greatly appreciated. Thank you for choosing Sony. Erin Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Bravia 65”

    |
    |
    Posted . Owned for 9 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture was outstanding and having Google play with all its content was a huge bonus.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello MatthewD,

      Thank you for choosing Sony!

      We're delighted to hear that you found the picture quality outstanding! The XR65X90L boasts cutting-edge features such as the Cognitive Processor XR, which offers stunning picture quality and a wide range of apps, games, music, movies, and TV shows, making it a versatile entertainment hub. Your experience motivates us to continue delivering high-quality products.

      Best regards,
      -Fred Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony

    |
    |
    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv and installation was also great. I would buy it again

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Love this TV

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Beautiful Tv, works perfectly and Best Buy delivered TV, set it up, and removed old Tv.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi LaurajoH, Thanks for the 5-star rating! We're thrilled to hear that your experience has been such a positive one. The Sony - 65" Class BRAVIA XR X90L truly delivers a stunning picture quality and vibrant colors, and we're so glad you're enjoying it. We hope this continues to be a pleasant experience for you, and thank you for choosing Sony. Regards, -Dominick Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great vivid colors

    |
    |
    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    You expect great clear colorful pictures with a Sony Bravia, and you get it. Super easy setup

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Mark, nice! We're glad you like the great picture quality of our newest product! See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA™, gives the TV an extremely slim, sophisticated look. Thanks for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    4k sony

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture looks great and sound is good. Pretty easy one person setup also.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DakotaE, Thank you for the excellent review! We're glad you like the amazing picture and sound quality, and ease of setup of your new Sony X90L. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    .

    |
    |
    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Best Buy is really the best place to buy the electronics. So happy with my purchase.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi, Noor,

      Thanks for the comment and the the 5-stars rating! We are delighted to hear that you are happy with your purchase! You will get to access billions of accurate colors and reproduce each shade with the subtle differences seen in the real world. XR Triluminos Pro enhances the range of hues and saturation, revealing extremely precise details within textures, and skin tones that look completely natural.

      Thank you for choosing Sony, have a nice day!
      -DiegoV Sony_US

  • Rated 5 out of 5 stars

    Best tv I’ve ever had

    |
    |
    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Super clear high quality tv. It is the best the I’ve ever had.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Marcus,

      We are immensely pleased to hear that you are enjoying the super clear, high-quality picture of the BRAVIA X90L! Knowing that it is the best TV you've ever had is fantastic praise. Thank you for your five-star review and for choosing Sony!

      Regards,
      Dominick Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Home entertainment

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Best TV I have ever purchased with surround sound!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello MarkD,

      Thank you for choosing Sony!

      We're immensely pleased to hear that you're enjoying your XR-65X90L TV and the immersive surround sound experience! It brings us great joy to know that our product has surpassed your expectations. Your feedback is incredibly important to us. Happy viewing!

      Best regards,
      -Fred Sony_US

  • Pros mentioned:
    Picture quality, Tv quality

    Rated 5 out of 5 stars

    New TV

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent tv quality is very good sound is good also.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello BarbaraaF, We are glad that you like the quality of your Sony BRAVIA 4K smart Google TV. We always strive to deliver the best picture and sound quality with our TVs. Thank you for trusting Sony! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Couldn't be happier!

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We replaced a 12-year old 55" Sony with this 65" Sony. We could not be happier! Beautiful, crisp, sharp, bright picture. The colors leap off the screen, especially reds and blues. And, the TV has hook-ups for our older Surround system. The value of this TV, for what it costs, is off the charts. We thought our previous Sony had a great picture, but with newer technology, this Sony is a fantastic TV.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Toner, Thanks for sharing your awesome experience. We are glad to hear that you are happy with your new Sony BRAVIA 4K smart Google TV. We always strive to deliver the best picture and sound quality with our TVs. With our BRAVIA X90L, you will see a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. It has Sound positioning tweeters, in additional to the TV speakers, which elevates the sound so what you hear matches the picture you see. It also supports Google TV, which brings your favorite content from across your apps and subscriptions and organizes them just for you. Your continued support means so much to us. Thank you for choosing Sony. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Awesome picture

    |
    |
    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very simple to set up and picture is amazing. My 4th new Sony in 3 years.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi FSJim, Awesome! We are so glad to hear that you are happy with your new TV! The X90L has an amazing contrast and vivid colors! Our amazing 4K Full Array LED TV powered by Cognitive Processor XR delivers realistic depth and intense contrast. A newly designed local dimming structure brings scenes vividly to life. What you hear matches what you see. Thank you for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Fan of Sony

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We are very satisfied with our 65” Sony - clear picture and relatively easy to understand smart remote. Husband and friend installed on BB wall mount.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DRRS, Thanks for the 5-star rating! We're glad you like your new TV. Enjoy and thanks for choosing Sony. -Craig Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Excellent picture and sound quality.

    |
    |
    Posted . Owned for 5 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent picture and sound quality. Sharp picture. Really easy to add apps and stream .

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ElizabethD, Thanks for the 5-star review! We're thrilled to hear you're enjoying the picture quality of the X90L TV. It's great to know you're taking advantage of the apps and streaming on TV. Thanks for choosing Sony! -Aldair Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sont TV is the best

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    this is a extremely good TV. It's a carryover TV but I always read good reviews and it is indeed worthy of all reviews I read.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi GaryPfromgfk, we're glad you like our product. Thanks for choosing Sony. ~Earl Sony_US