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Customer Ratings & Reviews

Your price for this item is $849.99
The comparable value price is $1,199.99

Customer reviews

Rating 4.8 out of 5 stars with 1761 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

Pros mentioned filter

Cons mentioned filter

95%would recommend to a friend

Customers are saying

Customers have good things to say about the 65" Class BRAVIA XR X90L LED 4K UHD Smart Google TV's picture quality, color accuracy, and ease of setup. Many appreciate the excellent value for the price and the impressive refresh rate, resulting in a positive overall experience. However, some users have noted issues with the remote control's design and occasional reliability concerns. A few also mentioned minor drawbacks such as glare and blooming in certain viewing conditions.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 35 Showing 681-700 of 1,761 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great picture

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent picture. Looks like it did in the store. Love it

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MariF,

      Thanks for the 5-star rating! We're thrilled to hear you're enjoying the picture quality of the X90L TV. We're sure it's going to make your movie nights feel that immersive. Thanks for choosing Sony! -Aldair Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Bright and clear pictures, good directions and easy to operate.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello GeorgeV, thank you for your wonderful score! We are thrilled to hear that you are enjoying the X90L TV, especially its vibrant colors and high definition. We also appreciate your recognition of the user-friendly interface! Thank you for choosing Sony. Best regards, -Jenn. Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony TV is a go- to solution

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent 65 inch Sony TV that provides everything needed for apps and regular TV watching. Clear and bold, the picture is just the right size for entertainment and sports presentations. I trust Sony.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BrianS, we're glad you are enjoying your new TV! Thanks for trusting Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 3 out of 5 stars

    Perfect tv for movies, gaming not so much.

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture quality on streaming movies was crystal clear, however gaming on a PS5 lag was very evident, had to switch to the gaming mode to reduce almost all lag but the picture quality was extremely dull and washed out. Even with adjusting the brightness and color levels, had a bad look. Eventually returned.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Jason, thank you for your honest feedback on the XR-65X90L, and for providing a detailed account of your experience. We are really happy to hear that you found the picture quality for streaming movies to be "crystal clear." We designed this TV with our Cognitive Processor XR to deliver an immersive viewing experience, and it's rewarding to know that you appreciated this aspect.

      We're very sorry to hear that you experienced significant lag while gaming on your PS5, and that the picture quality in Gaming Mode was not up to your standards. This is certainly not the experience we aim to deliver. We understand how frustrating it can be to have to compromise between performance and picture quality, and we apologize that the TV didn't meet your expectations in this regard, even after adjusting the settings.

      Your feedback is incredibly valuable, and we have shared it directly with our product development team. We are constantly working to improve our products and user experience, and insights like yours are crucial for that process. We are sorry that you ultimately decided to return the TV, but we truly appreciate you taking the time to share your thoughts with us.

      Best regards,

      Gus
      Sony Social Media Team Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Great for streaming

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture & easy to setup. Perfect for streaming

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Excellent choice Craig! We are so glad to hear that you are enjoying your new TV! The X90L has an amazing contrast and vivid colors! Our amazing 4K Full Array LED TV powered by Cognitive Processor XR delivers realistic depth and intense contrast. A newly designed local dimming structure brings scenes vividly to life. What you hear matches what you see. Thank you for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    The absolute perfect TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The customer service I received, when choosing this particular TV was outstanding. I had very knowledgeable regional associate who gave me the rundown on each television, and what I would get if I stuck with one choice or considered others. The TV is exceptional and the service was outstanding.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Chris,

      Great! We're thrilled that you are enjoying this amazing TV. It's also great that you were assisted professionally. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Super clear 4k

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I had a vizio before hand and I dont think ill ever go back. The sony has really stepped up their game and changed the way i watch TV now

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Mike, It's great to hear that you're enjoying your upgrade Sony BRAVIA XR X90L TV! Your positive experience is valuable to us. Thank you for choosing Sony! Enjoy! -Maria Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Couldn't be Happier

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great buy on a really great 4K television. Highly recommend.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RobertM,
      Thank you so much for your fantastic review! We're thrilled to hear that you're enjoying your new XR65X90L 4K television. It truly is an exceptional model and we're excited to know that you highly recommend it! It's wonderful to see our technology enhancing your viewing experience.

      Thanks for choosing Sony!
      Best regards,
      Stephanie Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    SonyTV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV for the cost. Good picture and connectivity.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Avidwatcher,

      We're so glad to hear you're happy with your BRAVIA X90L TV. It's wonderful to know you're enjoying the good picture quality and connectivity, and that you appreciate it's great value!

      Thanks for choosing Sony!

      Sincerely,
      Jenn | Sony Social Media Team. Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Worth it!

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The picture quality is fantastic and the sound is incredible. My boyfriend is hard of hearing and I love that it has the ability to choose if you would like the sound to focus more on dialoug to hear voices clearly. The cinema setting sound options are amazing too. Definitely recommend.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Finn,

      Great! We're thrilled that you like the sound and picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Living room TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We needed a new TV for our living room and we were looking for a reasonable high quality TV at a reasonable price. This was a great fit for us. Still trying to learn more about it as we watch tv. There is so many options on it to learn them overnight

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi LynS,

      You made the right choice! We're thrilled that you found the perfect TV in the Sony X90L. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 4 out of 5 stars

    Great price

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We got an open box in excellent condition so for the price we got it up you can’t beat it

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Awesome 65inc tv sharp and clear I love it amazing picture

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi, Raymond,

      Thanks for the great review and the 5-stars rating! It is delightful to hear that you love your BRAVIA TV! Picture quality will be amazing, as the 4K HDR Processor X1 intelligently enhances every scene in real-time boosting color, contrast, and clarity.

      Thank you for choosing Sony, have an amazing day!
      -DiegoV Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    The perfect television

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV , great sound, great picture, good size, love it

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JosetteC, thanks for the fantastic review! We're glad the Sony - 65" Class BRAVIA XR X90L has made a great impression on you. This TV is widely regarded due to its Full Array LED technology, providing deep blacks, high contrast, and superior brightness. The Acoustic Multi-Audio makes it feel as though sound is coming from the right place in the scene, offering a truly cinematic experience at home! Thank you so much for choosing Sony. Regards, -Dominick Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Stunning

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Absolutely beautiful picture and size for the price. I've always heard good things about Sony TV's and now I know why. Love the Bravia Core as well as an added bonus. Will forever buy Sony from now on. I have mine paired with a Vizio sound bar and sub woofer but the audio from the TV is great quality for just being TV speakers

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Noel, Thanks for your feedback. We are glad to know that you like the picture quality and love the BRAVIA Core feature of your new Sony TV. We always strive to deliver the best picture and sound quality with our TVs. With our BRAVIA X90L, you will see a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. It has Sound positioning tweeters, in additional to the TV speakers, which elevates the sound so what you hear matches the picture you see. It also supports Google TV, which brings your favorite content from across your apps and subscriptions and organizes them just for you. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Best Buy/Best Electronic Desitination

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The Sony Bravia smart TV is marvelous and the staff at Best Buy are second to nine. John assisted my wife and I in making the right choice and we are very pleased. I would recommend Best Buy and their products to all if look for knowledge and patience from store personnnel

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello JosephG,
      Great! Thank you for your purchase and it's nice to know that the store rep was able to helped you make the right choice. We're glad that you are happy with your purchase and with the service you received. Thank you for your recommendation and for choosing Sony! - Marco Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Very Clear & Bright

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very Clear & Bright. Simplistic Operation, Full array back lighting is great. Good hardware with Solid Metal foot and adjustable foot assemblies.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MarkF, Thank you for the fantastic 5-star review! We’re thrilled to hear that you’re enjoying the vibrant and crystal-clear picture quality, as well as the user-friendly features of your Sony BRAVIA XR X90L. We’re also glad you appreciate the design and adjustable stand. Thank you for choosing Sony! -Maria Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Best LED TV

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    Posted . Owned for 3 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I own 2 different f these tvs and both have worked great! Great picture quality.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi NickB, Thanks for the 5-star rating! We're glad you like your new TV. Enjoy and thanks for choosing Sony. -Craig Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Great TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    TV is great, it sucks the first one was defective and now this one is working fine. The picture is nice but the google smart system is not my favorite, would have much preferred a fire tv ...

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JoeySteves, we're glad you like the picture quality of our product. We appreciate your feedback regarding the X90L being a Google TV. Thanks for choosing Sony. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV for PS5 users!

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Tv is amazing. Especially if you are a PS5 owner. Tv built for the console. But also great for movie apps!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Awesome, Nick! We're glad you are impressed with your new TV. Enjoy and thanks for choosing Sony. -Craig Sony_US