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Customer Ratings & Reviews

Your price for this item is $849.99
The comparable value price is $1,199.99

Customer reviews

Rating 4.8 out of 5 stars with 1761 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

Pros mentioned filter

Cons mentioned filter

95%would recommend to a friend

Customers are saying

Customers have good things to say about the 65" Class BRAVIA XR X90L LED 4K UHD Smart Google TV's picture quality, color accuracy, and ease of setup. Many appreciate the excellent value for the price and the impressive refresh rate, resulting in a positive overall experience. However, some users have noted issues with the remote control's design and occasional reliability concerns. A few also mentioned minor drawbacks such as glare and blooming in certain viewing conditions.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 37 Showing 721-740 of 1,761 reviews
  • Rated 5 out of 5 stars

    Fantastic picture. Can't go wrong with Sony!

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Fantastic value. would recommend! Always great service w/ Best Buy

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MaRx,

      Thank you for the wonderful 5-star review! We're beyond pleased to hear that you are experiencing the fantastic picture quality we strive for with the BRAVIA X90L. Knowing that you also feel it's a great value makes us incredibly proud. We hope you continue to enjoy the vibrant colors and sharp detail for years to come!

      Thanks for trusting Sony!

      Regards,
      Dominick Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony T.V

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Loved this TV so much worth buying would recommend to others

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello SamanthaR, thank you for this fantastic review! We're delighted to read you're loving the BRAVIA XR X90L, we appreciate that you would recommend this product. Thank you for choosing Sony! My best regards. -Jenn Sony_US

  • Cons mentioned:
    Glare

    Rated 5 out of 5 stars

    Amazing tv

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Even if its not an oled, this tv might as well perform as one! Brightness can be a bit heavy if your used to dark screens. That would be my only complaint if it was a real complaint to have. Lots of features, works anazingly with ps5.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      H DavinC, We are thrilled to hear that you like the features of your new BRAVIA TV. You chose the best TV for your PS5. Thank you for choosing Sony! Vincent Sony_US

  • Pros mentioned:
    Picture quality
    Cons mentioned:
    Remote control

    Rated 4 out of 5 stars

    Better remote

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    TV has a great picture. The remote, however, is not very user-friendly.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Bamboocuttingboard, Thank you for the feedback on your experience with your new Sony X90L. We're very happy to hear you like the great picture quality of this TV. At Sony, we are always looking to improve our product quality and features. We have noted your input about the remote control and will be sure to forward this feedback to the appropriate department. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Best LED TV on the market

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv. Color pops. Definitely an upgrade for X series. Gaming is the beat! Movies look incredible. Processing and motion are top tier. You will not be disappointed.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SolidSnake, we're glad you like the picture quality of our product. Thanks for choosing Sony. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Excellent TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Really enjoy my new Sony Bravia XR TV. The color and picture quality is wonderful.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AnneT, we're glad you like the picture quality of our product. Thanks for choosing Sony. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Loveeee this TV!!!

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    Posted . Owned for 4 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love this tv. I looked st tvs in person for hours and landed on this one. Makes my room feel like a full theater. The quality is amazing

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MacyS, Thank you so much for your fantastic review! We're glad that you love your new Sony BRAVIA XR X90L TV, and find its quality amazing. It's also wonderful to know that you made a worthy purchase for your room. Thank you for choosing Sony, and enjoy your full theater at home! -Maria Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony 65 Bravia

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Real nice picture and brilliant colors and with a soundbar even better

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi GeorgeF, we're glad you like the picture quality of our product. Thanks for choosing Sony. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony 65" Bravia XR X90L LED 4K

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent TV, great high quality full array LED all the way! I will buy again if I need to!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Emanuel, we're happy to know that you like our product! Thanks for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony Television

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great television for movies, sports and gaming. Worth every penny IMO.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SonyUser, we're glad you are enjoying your new TV. Thanks for choosing Sony. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sharp and clear picture.

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love this TV. Can’t believe how much clearer the picture on this TV is from my older TV. Being a Google TV it is easy to download the various apps I use. It was very easy to connect my sound bar to it. The 65” size is perfect for my living room.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AnnetteG,

      Perfect! We're thrilled that you like the picture quality, Google software, size, and user-friendly functions of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony 65 inch 4K tv

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Nice picture and easier set up then removing the tv from the box.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AlanC, we're glad you like the picture quality of our product. Thanks for choosing Sony. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Worth the money

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    Posted . Owned for 7 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Honestly the best TV I’ve ever had. The picture quality is fantastic, especially for movies, super slim and sexy look, great overall. The speaker quality isn’t fantastic, but if you have a speaker system it won’t be an issue.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi TK24, That's amazing! We're very pleased to hear that you're impressed with the fantastic picture quality, slim design, and overall performance of your Sony X90L. If you're using the TV speakers, you can also configure various settings related to the TV’s sound such as sound quality, volume level, sound mode, etc. according to your preferences to improve the overall listening experience on your TV. For more details, please refer to this link:

      https://helpguide.sony.net/tv/iusltn1/v1/en-003/01-03-09_02.html

      Hope this helps and thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very nice product with excellent quality and good color.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Nice tv

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture, sound and easy to use. A lot of apps!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Mara, thank you for your five-star rating! We are thrilled to hear that you are happy with the picture and sound quality of the BRAVIA XR X90L. It's great to read that you found it easy to use and are enjoying the wide range of apps available. Thank you for choosing Sony. Regards. -Jenn Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony means high quality

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sony’s Tvs never disappoint. Bought an A90J OLED few months back for watching movies and it was so good that I was sure my next tv will also be Sony. So far this is an amazing tv in terms of design, material, pictures quality and accuracy.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Homan, great! We're glad you like your new TV! See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA™, gives the TV an extremely slim, sophisticated look. Thanks for choosing Sony. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    The perfect entertainment addition

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We love this TV, a major upgrade. Highly recommend! Image clarity is unbeatable, our movie/show viewing experience is 1000 times better. Sound quality is amazing, and we have yet to purchase a sound system. Staff at the store listened to our wants and needs and led us to the perfect TV for us.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ClaireC, That's awesome! Thanks for sharing your great experience with your new Sony BRAVIA 4K smart Google TV. We always strive to deliver the best picture and sound quality with our TVs. With our BRAVIA X90L, you will see a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. It has Sound positioning tweeters, in additional to the TV speakers, which elevates the sound so what you hear matches the picture you see. It also supports Google TV, which brings your favorite content from across your apps and subscriptions and organizes them just for you. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    The future of TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    A month ago I purchased Sony BRAVIA XR X90L LED 4K TV , it far exceeded what I expected from a TV, I was replacing a plasma TV. Welcome to the future in television.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JohnG, Awesome! We are so glad to hear that you are happy with your new TV! Thank you for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Awesome LED TV!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This Sony TV has an amazing picture, operating system, and physical appearance. Sure there's better tv's out there (OLED), but for the $850 (open box) I paid for this tv, I'm extremely happy!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MarkusO, we're glad you are happy with your purchase. Enjoy your new TV! Thanks for choosing Sony. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    really good tv

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Really really love this TV it is a realy good mid tier TV. Beautiful images.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi FrankieN, Thanks for the 5-star rating! We're glad you like your new TV. Enjoy and thanks for choosing Sony. -Craig Sony_US