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Customer Ratings & Reviews

Your price for this item is $849.99
The comparable value price is $1,199.99

Customer reviews

Rating 4.8 out of 5 stars with 1761 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

Pros mentioned filter

Cons mentioned filter

95%would recommend to a friend

Customers are saying

Customers have good things to say about the 65" Class BRAVIA XR X90L LED 4K UHD Smart Google TV's picture quality, color accuracy, and ease of setup. Many appreciate the excellent value for the price and the impressive refresh rate, resulting in a positive overall experience. However, some users have noted issues with the remote control's design and occasional reliability concerns. A few also mentioned minor drawbacks such as glare and blooming in certain viewing conditions.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 38 Showing 741-760 of 1,761 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great quality, its a sony

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    Posted . Owned for 4 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love the tv, the sound and clarity are awesome, excellent product

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RaulC, we're glad you love the picture and sound quality of our product. Thanks for choosing Sony. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Very nice

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    Posted . Owned for 7 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very nice TV. Great picture and easy to use set-up.

    I would recommend this to a friend
  • Pros mentioned:
    Price

    Rated 5 out of 5 stars

    Very happy customer

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Extremely satisfied! Great product at a reasonable price. Would not hesitate to buy it again!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi FranklinB, we're glad you like our product! Thanks for choosing Sony. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    New T.v

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    Posted . Owned for 11 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv looks great great price . Fights feel like there in your living room . PS5 looks great on it

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi LebronE,

      Thank you for your review! We're delighted to hear you're enjoying the stunning visuals and immersive experience of your Sony BRAVIA XR X90L, especially with PS5 and live events. Thank you for choosing Sony! Enjoy! -Maria Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    TV for the living room

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV for the living room. The picture quality is great, sound is very good.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Iceboxbuyer, Thank you for the 5-star rating! It's fantastic to hear that the Sony X90L is enhancing your living room experience! Great picture quality and sound are exactly what one looks for in a good TV. Thanks for purchasing the 65" X90L and for choosing Sony! -Jess Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Bravia the BEST!

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing quality to this unit and we were so fortunate to have the Sony rep in the store that day for additional info on features and benefits

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JosephW, Fantastic! We're thrilled to hear that you're enjoying the amazing quality of the XR65X90L. It's great to know that our Sony representative was able to provide you with additional information on the features and benefits of the unit. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Best Sony TV

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    Posted . Owned for 10 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent TV. Image quality is great, it has been working really good, Smart TV with all the connections.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SusanaP! Thank you for your review! We're thrilled to hear you're enjoying your Sony BRAVIA XR X90L. It's great to know the image quality, performance, and Smart TV features are meeting your expectations. Thank you for choosing Sony! Enjoy your amazing TV! -Maria Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Thank you Best Buy,

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We are very happy with this purchase. I walked the store with the Best Buy employee and looked at ever television and he was able to answer all on my questions. We ended up back in front of this picture for the no picture and the value. Very Very happy!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Brad,

      You made the right choice! We're glad that you like the picture quality of the TV. It's also great that you were assisted professionally. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Mr.

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture. I would purchase it again and have told people about it.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi PatT, we're glad you like the picture quality of our product! Thanks for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Wonderful TV wonderful picture quality

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    It’s a wonderful tv I suggested my friend Mr Arun Prakash also Also I bought earlier for my friend If you say In this I made three purchases of this tv

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi InderpreetS, That's great! We're thrilled to hear you like the wonderful picture quality of your Sony X90L. Your recommendation means a lot to us and thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Tv good

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The tv is fire! Good quality worth it to buy! Buy yours!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MichaelangeloC, Awesome! We are so glad to hear that you are happy with your new X90L TV! Thank you so much for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Seeing is believing

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    OLED and QLED are not always the best. This SONY X90L is neither, but when viewed side by side at Best Buy, the SONY clearly had the better picture. Technology and statistics are good, but seeing is believing. Best Buy allows you to do that.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi KirkC,

      THank you for the purchase! We're happy to hear that you like the picture quality of the TV. We appreciate the 5-star rating and thank you for choosing Sony!

      -David Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony review

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love the tv…….the installation person was very personable and professional and informative…a great experience

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Happymary, Thank you for your wonderful review! We're thrilled to hear that you love your new Sony X90L. It's great to know that the installation person was personable, professional, and informative, making your experience a positive one. We hope you continue to enjoy your new TV and all the amazing features it offers. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Wonderful

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    It’s so vivid and makes the viewing experience so much better!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MaryS, we're glad you like the picture quality of our product. Thanks for choosing Sony. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony is the goods.

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very happy with this purchase and the store employee's service. Replaced an existing Bravia.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Edgeg,
      Thank you for sharing your experience! It’s great to hear that your new Sony BRAVIA XR X90L has met your expectations and that the store team provided excellent service. Congratulations on your upgrade and thank you for choosing Sony! Enjoy! -Maria Sony_US

  • Pros mentioned:
    Picture quality
    Cons mentioned:
    Remote control

    Rated 4 out of 5 stars

    Sony TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture is fantastic. How ever very difficult to navigate various programs with remote.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi keyboard, We appreciate your feedback and we are sorry to hear that you are having difficultly navigating various programs with remote. We take all user input seriously and will make sure your comments reach the appropriate person. Despite your concern, it's good to know that you like its picture quality. Thank you for choosing Sony! Vincent Sony_US

  • Pros mentioned:
    Color
    Best Buy Employee

    Rated 5 out of 5 stars

    Overachiever in everyway

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    Best Buy Employee
    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV has truly exceeded my expectations. The bightness and clarity is amazing the TV truly performs like a mini led with minimal blooming great contrast deep blacks and rich colors i love it.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi there,

      Perfect! We're thrilled that you are enjoying the picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Beautiful Picture

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love the new Bravia. Our previous TV was a 55” Sony Bravia and just started having issues after 13 years! My only issue is that the sales person sold me a TV stand I didn’t need. When I questioned him he said that a stand was not included A perfectly fine, solid stand came with TV

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JoElizMac, We are sorry to hear about your experience with the sales person. You can always contact the seller directly for any store-related concern. Despite your concern, we are happy to hear that you love your new Sony BRAVIA TV. With our BRAVIA X90L, you will see a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. It has Sound positioning tweeters, in additional to the TV speakers, which elevates the sound so what you hear matches the picture you see. It also supports Google TV, which brings your favorite content from across your apps and subscriptions and organizes them just for you. Your continued support means so much to us. Thank you for choosing Sony! Vincent Sony_US

  • Pros mentioned:
    Color

    Rated 5 out of 5 stars

    Very Pleased.

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    Posted . Owned for 5 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very pleased with this recent purchase. The color is absolutely great. This replaces a 13 year old Sony Bravia 52" that is still used in another room in the house.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RichardB,

      You made the right choice upgrading to the Sony X90L! We're thrilled that you are enjoying the picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I have a larger Sony Bravia downstairs and loved it so much I purchased this for the bedroom. Great picture and love the built in Google assist. No searching for the remote to turn the tv off when falling asleep!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi CaroleH, We are thrilled to hear that you love your new Sony BRAVIA so much. We always strive to deliver the best picture and sound quality with our TVs. Thank you for your purchase. Enjoy! Vincent Sony_US