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Customer Ratings & Reviews

$849.99
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Customer reviews

Rating 4.8 out of 5 stars with 1881 reviews

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Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

Pros mentioned filter

Cons mentioned filter

95%would recommend to a friend

Customers are saying

Customers regard the 65" Class BRAVIA XR X90L LED 4K UHD Smart Google TV (2023) highly for its excellent picture quality, realistic color, and ease of use. Many find the setup process straightforward and appreciate the overall TV quality, especially considering the reasonable price. Some customers have noted minor drawbacks such as the remote control lacking a number pad, minimal glare, and occasional slight blooming. A few have also mentioned concerns about contrast and occasional lag when opening apps.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 39 Showing 761-780 of 1,881 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    The TV for today's HD & 4k broadcasts

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sony Bravia XR has done it again. Outstanding picture from any direction in the room. Watching sports couldn't be better. The TV makes the game so real it's like you are on the field. Movies, drama, regular TV viewing is exceptional. This is the TV for today and into the future.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi GeorgeA, we're glad you are enjoying our product! See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA™, gives the TV an extremely slim, sophisticated look. Thanks for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great tv

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    Posted . Owned for 6 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love this tv, it is so clear and great for ps5. Worth the cost

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JayQ, we're beyond pleased to hear you're enjoying your new Sony - 65" Class BRAVIA XR X90L. This TV combines stunning 4K picture quality with the powerful Cognitive Processor XR for incredibly lifelike visuals. With 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, this model gives you smooth and clear movement for responsive gameplay! Thank you for choosing Sony. Best regards, -Dominick Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    .

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Best Buy is really the best place to buy the electronics. So happy with my purchase.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi, Noor,

      Thanks for the comment and the the 5-stars rating! We are delighted to hear that you are happy with your purchase! You will get to access billions of accurate colors and reproduce each shade with the subtle differences seen in the real world. XR Triluminos Pro enhances the range of hues and saturation, revealing extremely precise details within textures, and skin tones that look completely natural.

      Thank you for choosing Sony, have a nice day!
      -DiegoV Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Impressive image quality

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Awesome upgrade from our old Samsung, Sony never disappoints

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ROGERB,

      Thank you for sharing your wonderful review!

      We are delighted to know that you are enjoying your X90L. This premium television is undoubtedly the enhancement you were seeking for your home entertainment experience.

      We appreciate your choice in Sony!

      Sincerely,
      Jenn Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great picture for great value

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I have owned the tv for a little over a month now and am loving it. Colors across the spectrum look great. The blacks are a lot better than some cheaper LED’s I have owned from other brands. Great for gaming with my Series X so far too. Can’t go wrong with Sony.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi KyleB,

      Amazing! We're glad that you are enjoying the picture quality of the X90L TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Fantastic TV

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    Posted . Owned for 9 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing TV, picture is excellent. This TV syncs perfectly with my Sony HT-5000 soundbar, the sound is average without a soundbar. I highly recommend this combination.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Wonderful, AnthonyG! We're glad you're happy with your purchase. Make sure to keep your device's firmware up to date to enjoy all its features. Thanks for choosing Sony! -Craig Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Seeing is believing

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    OLED and QLED are not always the best. This SONY X90L is neither, but when viewed side by side at Best Buy, the SONY clearly had the better picture. Technology and statistics are good, but seeing is believing. Best Buy allows you to do that.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi KirkC,

      THank you for the purchase! We're happy to hear that you like the picture quality of the TV. We appreciate the 5-star rating and thank you for choosing Sony!

      -David Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Family Room TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sony TV has the best picture and the Google operating system make this set up super easy.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MarkJ, thanks for sharing your experience with the Sony - 65" Class BRAVIA XR X90L! As you noted, this TV delivers an astonishing picture quality full of brightness and vibrant colors, and with the integration of Google TV, it organizes all your content in one place for easy access! Thanks for choosing Sony and enjoy your viewing experience. Regards, -Dominick Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Super clear 4k

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I had a vizio before hand and I dont think ill ever go back. The sony has really stepped up their game and changed the way i watch TV now

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Mike, It's great to hear that you're enjoying your upgrade Sony BRAVIA XR X90L TV! Your positive experience is valuable to us. Thank you for choosing Sony! Enjoy! -Maria Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Helluva TV for great value

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I purchased this TV several weeks ago to replace my 14 year old Panasonic plasma :( and have not been disappointed. From the value, the right size for my family room, easily understand interface and, especially, the picture this TV knocks it out of the park!!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi sawbk, You've made an excellent choice! Thank you for upgrading to your new Sony X90L. We're glad you like the overall value, size, intuitive user interface, and exceptional picture quality of our Sony X90L. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony! -Sam Sony_US

  • Rated 5 out of 5 stars

    Mr.

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Exceeds expectations. The only thing better than the SONY C.S. (only had to call once to get advice to correct issue) was the EXCELLENT C.S. by Dewitt, N.Y. personnel! However, there is a bigger issue that needs attention, and that is not being able to speak with someone at the store. Instead, your call is routed to a phone assistant/C.S./Sales associate. To speak with a store employee required I drive 42 miles (84 miles round trip).

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DUTCH46,

      Thanks for sharing your review and experience with the X90L. We're glad that you like the performance of the TV. Your feedback about customer service is greatly appreciated. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great for Gaming, Movies and More

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is my favorite TV that I've owned so far. Its packed with features, mostly intuitive, the perfect size for our space, and the quality feels well worth the price. As far as full array screens go, I haven't seen any that i like quite as much as Sony's offerings

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JordanH,

      Perfect! We're thrilled that you are enjoying the size, picture quality, and amazing features of the TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Beauiful picture

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    In the store the display didnt look that good. They told me ti adjust settings at home and wow looks awesome

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Coltar10, we're glad you like our product. Thanks for choosing Sony. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Very Clear & Bright

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very Clear & Bright. Simplistic Operation, Full array back lighting is great. Good hardware with Solid Metal foot and adjustable foot assemblies.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MarkF, Thank you for the fantastic 5-star review! We’re thrilled to hear that you’re enjoying the vibrant and crystal-clear picture quality, as well as the user-friendly features of your Sony BRAVIA XR X90L. We’re also glad you appreciate the design and adjustable stand. Thank you for choosing Sony! -Maria Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Perfect For Us

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love the color and brightness of the picture. Easy install and setup. Delivered as promised and overall quality is great.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Daffy, Awesome! We are so glad to hear that you are happy with your new TV! Thank you for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great purchase

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    Posted . Owned for 3 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great clear picture. Colors are sharp. Great purchase

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you so much for sharing your feedback, Tiyra! We're thrilled to hear that you're enjoying the clear picture and sharp colors of your new XR65X90L. With features like the Cognitive Processor XR™ and Full Array LED technology, this TV is designed to deliver vibrant colors and incredible clarity for a truly immersive viewing experience. We hope you continue to enjoy your purchase and explore everything your BRAVIA XR has to offer. Thank you for choosing Sony!

      Best regards,
      Gus
      Sony Social Media Team Sony_US

  • Pros mentioned:
    Picture quality
    Cons mentioned:
    Remote control

    Rated 4 out of 5 stars

    Sony TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture is fantastic. How ever very difficult to navigate various programs with remote.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi keyboard, We appreciate your feedback and we are sorry to hear that you are having difficultly navigating various programs with remote. We take all user input seriously and will make sure your comments reach the appropriate person. Despite your concern, it's good to know that you like its picture quality. Thank you for choosing Sony! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Excellent tv

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    So far it has been great. Picture seems to exceed my expectations

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV!!

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture- the 4k looks amazing. Sound quality is superb (we do not have a sound bar). Great interface across multiple platforms (YouTube TV, Netflix, etc.). Overall the best TV we have every owned.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi KennethA, We are glad to hear that! Thanks for sharing your awesome experience. We always strive to deliver the best picture and sound quality with our TVs. With our BRAVIA X90L, you will see a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. It has Sound positioning tweeters, in additional to the TV speakers, which elevates the sound so what you hear matches the picture you see. It also supports Google TV, which brings your favorite content from across your apps and subscriptions and organizes them just for you. Thank you for your purchase! Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Awesome LED TV!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This Sony TV has an amazing picture, operating system, and physical appearance. Sure there's better tv's out there (OLED), but for the $850 (open box) I paid for this tv, I'm extremely happy!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MarkusO, we're glad you are happy with your purchase. Enjoy your new TV! Thanks for choosing Sony. ~Earl Sony_US