Customer Ratings & Reviews
- Model:
- XR65X90L
- |
- SKU:
- 6544733
Customer reviews
Rating 4.8 out of 5 stars with 1761 reviews
(1,761 customer reviews)Rating by feature
- Picture Quality4.9
Rating 4.9 out of 5 stars
- Sound Quality4.6
Rating 4.6 out of 5 stars
- Brightness4.9
Rating 4.9 out of 5 stars
Customers are saying
Customers have good things to say about the 65" Class BRAVIA XR X90L LED 4K UHD Smart Google TV's picture quality, color accuracy, and ease of setup. Many appreciate the excellent value for the price and the impressive refresh rate, resulting in a positive overall experience. However, some users have noted issues with the remote control's design and occasional reliability concerns. A few also mentioned minor drawbacks such as glare and blooming in certain viewing conditions.
This summary was generated by AI based on customer reviews.
- Pros mentioned:Picture quality
Rated 5 out of 5 stars
Great TV
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.I have a larger Sony Bravia downstairs and loved it so much I purchased this for the bedroom. Great picture and love the built in Google assist. No searching for the remote to turn the tv off when falling asleep!!
I would recommend this to a friendBrand response from SonyListens
Posted .Hi CaroleH, We are thrilled to hear that you love your new Sony BRAVIA so much. We always strive to deliver the best picture and sound quality with our TVs. Thank you for your purchase. Enjoy! Vincent
- Pros mentioned:Picture quality
Rated 5 out of 5 stars
Great picture for great value
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.I have owned the tv for a little over a month now and am loving it. Colors across the spectrum look great. The blacks are a lot better than some cheaper LED’s I have owned from other brands. Great for gaming with my Series X so far too. Can’t go wrong with Sony.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi KyleB,
Amazing! We're glad that you are enjoying the picture quality of the X90L TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!
-Ralph
- Pros mentioned:Picture quality
Rated 4 out of 5 stars
Excellent TV, especially for the price
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Excellent TV, especially for the price. I paired mine with a Bose sound bar and I've really enjoyed it. Video games look amazing, movies as well. This is a great option for anyone with an aging TV that wants something modern that offers a couple HDMI ports, 120mhz refresh rate Google /Alexa interoperability, etc. Solid TV for the price.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Scotc, Thank you so much for taking the time to leave us a review of your X90L! We're glad it works perfectly with your Bose soundbar and good to know you like the amazing looks, HDMI ports, 120hz refresh rate, and Google assistant/Alexa compatibility of your new Sony TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA™, gives the TV an extremely slim, sophisticated look. Thanks for choosing Sony! -Sam
- Pros mentioned:Picture quality
Rated 5 out of 5 stars
Bob
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Love the t.v picture is amazing. Sound is great. Love everything about the t.v.
I would recommend this to a friendBrand response from SonyListens
Posted .Wonderful, RobertH! We're glad you like the picture and sound quality of the TV. Enjoy and thanks for choosing Sony. -Craig
- Pros mentioned:Picture quality
Rated 5 out of 5 stars
Great
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Great picture, size , and response time. Made for playing video games and had high fps
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Avvezan, we're glad you are enjoying the picture quality of our product! Thanks for choosing Sony. ~Earl
- Pros mentioned:Picture quality
Rated 5 out of 5 stars
The TV for today's HD & 4k broadcasts
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Sony Bravia XR has done it again. Outstanding picture from any direction in the room. Watching sports couldn't be better. The TV makes the game so real it's like you are on the field. Movies, drama, regular TV viewing is exceptional. This is the TV for today and into the future.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi GeorgeA, we're glad you are enjoying our product! See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA™, gives the TV an extremely slim, sophisticated look. Thanks for choosing Sony! ~Earl
- Pros mentioned:Picture quality
Rated 5 out of 5 stars
Amazing TV
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.A beautiful TV with amazing qualities. Although broadcast and typical subscription sites do not broadcast UHD, when UHD is available, the picture is amazing. Love it.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi JanetP,
Thanks for purchasing the 65" X90L TV. Your feedback is very much appreciated. To determine the ATSC 3.0 stations, you could test this by pressing GUIDE button on the remote to display the information about the channel/program/input you are viewing. While ATSC 3.0 signals are capable of being transmitted in 4K resolution, picture resolution is a broadcaster choice. Until the 4K source is available, our TVs have good upscaling to 4K resolution.
You can also try to run Auto Program to scan for available channels. Check to see if it picks up ATSC 3.0 broadcast channels that are operating in your area. The channels that appear vary depending on your region, and the type and placement of your antenna.
Despite your concerns, we're happy that you like the amazing features and overall performance of the TV. We always strive to deliver the best picture and sound quality with our TVs. Thank you so much for the 5-star rating and for choosing Sony! -Jess
- Pros mentioned:Picture quality
Rated 5 out of 5 stars
Helluva TV for great value
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.I purchased this TV several weeks ago to replace my 14 year old Panasonic plasma :( and have not been disappointed. From the value, the right size for my family room, easily understand interface and, especially, the picture this TV knocks it out of the park!!!
I would recommend this to a friendBrand response from SonyListens
Posted .Hi sawbk, You've made an excellent choice! Thank you for upgrading to your new Sony X90L. We're glad you like the overall value, size, intuitive user interface, and exceptional picture quality of our Sony X90L. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony! -Sam
- Pros mentioned:Picture quality
Rated 5 out of 5 stars
Great for Gaming, Movies and More
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.This is my favorite TV that I've owned so far. Its packed with features, mostly intuitive, the perfect size for our space, and the quality feels well worth the price. As far as full array screens go, I haven't seen any that i like quite as much as Sony's offerings
I would recommend this to a friendBrand response from SonyListens
Posted .Hi JordanH,
Perfect! We're thrilled that you are enjoying the size, picture quality, and amazing features of the TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!
-Ralph
- Pros mentioned:Picture quality
Rated 5 out of 5 stars
Sony Forever
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Great TV can watch with the curtains open. Picture is incredible.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi RiceB, we're glad you like the picture quality of our product. Thanks for choosing Sony. ~Earl
- Pros mentioned:Picture quality
Rated 5 out of 5 stars
Attorney at Law
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Great TV - great picture clear with bright, rich colors
I would recommend this to a friendBrand response from SonyListens
Posted .Hi AlbertF, we're glad you like the picture quality of our product. Thanks for choosing Sony. ~Earl
- Pros mentioned:Color
Rated 5 out of 5 stars
Best Screen
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Excellent TV. Very clear comfortable display. Color and contrast very realistic
I would recommend this to a friendBrand response from SonyListens
Posted .Hi MohammedC, Amazing! We're thrilled to hear you like the picture clarity, life-like colors, and excellent contrast level of your Sony X90L. Thanks for choosing Sony! -Sam
- Pros mentioned:Picture quality
Rated 5 out of 5 stars
Great TV!!
||Posted . Owned for 2 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Great picture- the 4k looks amazing. Sound quality is superb (we do not have a sound bar). Great interface across multiple platforms (YouTube TV, Netflix, etc.). Overall the best TV we have every owned.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi KennethA, We are glad to hear that! Thanks for sharing your awesome experience. We always strive to deliver the best picture and sound quality with our TVs. With our BRAVIA X90L, you will see a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. It has Sound positioning tweeters, in additional to the TV speakers, which elevates the sound so what you hear matches the picture you see. It also supports Google TV, which brings your favorite content from across your apps and subscriptions and organizes them just for you. Thank you for your purchase! Enjoy! Vincent
- Pros mentioned:Picture quality
Rated 5 out of 5 stars
Me
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Very pleased ,salesman was very knowledgeable helped me better understand the product
I would recommend this to a friendBrand response from SonyListens
Posted .Hi TAF2025,
Thank you for the 5 stars! It’s great to hear that you're pleased with your Sony BRAVIA XR X90L. Enjoy the excellent picture quality and features it brings to your home!
Thank you for choosing Sony! -Maria
- Pros mentioned:Picture quality
Rated 5 out of 5 stars
Great TV Experience
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Great TV! Best Buy arranged delivery, my wife and I unboxed it and set it up. All good. Brilliant picture, very good sound (don't need the sound bar we had with our previous TV). Picture is very bright and the colors "pop" to make viewing very enjoyable.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi DennisD, That's awesome! Thanks for sharing your great experience. We always strive to deliver the best picture and sound quality with our TVs. With our BRAVIA X90L, you will see a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. It has Sound positioning tweeters, in additional to the TV speakers, which elevates the sound so what you hear matches the picture you see. It also supports Google TV, which brings your favorite content from across your apps and subscriptions and organizes them just for you. Thank you for your purchase. Enjoy! Vincent
- Pros mentioned:Picture quality
Rated 5 out of 5 stars
Great tv
||Posted . Owned for 2 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Perfect 65 inch tv for gaming and streaming definitely worth it
I would recommend this to a friendBrand response from SonyListens
Posted .Hi NizarM, we're glad you like our product. Thanks for choosing Sony. ~Earl
- Pros mentioned:Picture quality
Rated 5 out of 5 stars
Worth every single penny you put in
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Great TV to go for in budget range of $900 to $1100. Great picture quality, array display is really great and the colors are widely and equally spread across each pixel. No doubt Sony excels then any other brands in picture quality.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi AgileMaven,
You made the right choice with the Sony X90L! We're thrilled that you are enjoying the picture quality of the TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!
-Ralph
Rated 5 out of 5 stars
La mejor TV
||Posted . Owned for 10 months when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Very good TV along with its Google TV system that works wonderfully.
I would recommend this to a friendBrand response from SonyListens
Posted .Hello Marvin,
Thank you for choosing Sony!
We couldn’t be happier to hear that you are enjoying the XR65X90L TV and its Google TV system. Your positive feedback is greatly appreciated, and we’re glad the system is performing wonderfully for you. Thank you for sharing your experience.
Best regards,
-Fred
- Pros mentioned:Ease of use
Rated 5 out of 5 stars
Amazing mid point entry for 4K and a PS5
||Posted . Owned for 1 week when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Great tv with easy to use features - though deeper features take some digging to get to, but PS5 specific featires are very easy to get to and enable/disable as needed. VRR isn't ideal for nongaming.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Nicklas,
You made the right choice! We're glad that you are enjoying the amazing features of the TV and how it works well with a PS5. Thank you for choosing Sony!
-Ralph
- Pros mentioned:Picture quality
Rated 5 out of 5 stars
Good Television
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Good picture and easy to install. It is placed on a mantel so we had to be very particular about the size. It has changed our family room to a very good TV viewing setting. Would buy this product again.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi ElayneM, We are glad that you now have a great smart TV in your family room. We always strive to deliver the best picture and sound quality with our TVs. Thank you for choosing Sony! Enjoy your movie nights with your family! Vincent




































