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Customer Ratings & Reviews

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Customer reviews

Rating 4.8 out of 5 stars with 1893 reviews

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Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

Pros mentioned filter

Cons mentioned filter

95%would recommend to a friend

Customers are saying

Customers love the excellent picture quality, realistic color, and ease of setup. Many also find it to be a good TV at a reasonable price. However, some customers have noted that the remote control lacks a number pad, and there are occasional mentions of slight blooming or contrast issues.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 4 Showing 61-80 of 1,893 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony Bravia

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We had an LG OLED get struck by lightning and needed a new TV. We shopped in store and the CSR was very knowledgeable and recommended this TV. WE LOVE IT! Great Picture, awesome apps and we love the Bravia Core Points!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DouglasP, amazing! We're glad you love our newest product! See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA™, gives the TV an extremely slim, sophisticated look. Thanks for choosing Sony. ~Earl Sony_US

  • Rated 5 out of 5 stars

    Perfect TV for gaming

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I spent any 6 months researching. This is the absolute best TV under $3k for gaming. It has 120 Hz refresh, 4k resolution, and a ton of settings that you can customize for each input. The Google TV interface is also excellent and puts right up front the fact that you have over 500 free channels of content.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi KerooSeta,

      You made the right choice with the Sony X90L! We're thrilled that you like the picture quality, settings, and Google software of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    My sony

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Pretty good TV the sound and color are really nice ,perfect for late night movies and gaming ,the price its reasonable for the quality of the tv

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello DouglasZ! Thank you for sharing your thoughts on the X90L. We're delighted to hear that you're enjoying the great sound and stunning picture quality, especially during a good movie or while gaming with impressive graphics – all at a fantastic price! Thanks for choosing Sony! Sincerely, -Jenn. Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Can’t complain picture is def there for it to be a 2023 the sound is alright .

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DanielL,

      Thank you for the five-star review! It's wonderful to know that you are enjoying the BRAVIA X90L. We're immensely pleased that you recognize the outstanding picture quality! The X90L, with its Full Array LED panel and XR Processor, is designed to deliver a truly immersive visual experience—offering incredible contrast, vibrant color, and stunning clarity.

      We really appreciate you choosing Sony!

      Best regards
      Dominick Sony_US

  • Rated 5 out of 5 stars

    Excellent 4k TV

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    Posted . Owned for 1.5 years when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Two years I've had this TV and it's probably one of the better purchases I've made when it comes to TV's. OLED is the way to go. The settings are easy to navigate, and as a smart TV goes, it updates the firmware if you so desire it to.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JeffreyS!
      It is truly wonderful to know that after two years, your XR-65X90L TV remains one of your favorite purchases and that you find the interface so easy to use.

      We appreciate you choosing Sony!
      Best regards,
      Estefany Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Nice TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Crisp clear picture with vibrant colors and shows depth.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi PeterS,

      Great! We're glad that you are enjoying the picture quality of the TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 1.5 years when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great Tv, pictures are crystal clear! Love the smart tv features.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi P0llyp0cket,

      We couldn't be happier to hear that you love the Sony - BRAVIA X90L and find the pictures to be crystal clear! That exceptional clarity is driven by the precision of our Full Array LED backlight technology and the intelligent processing of the Cognitive Processor XR, which brings every detail to life.

      It's also great to hear you are enjoying the smart TV features, which make it so easy to access all your favorite streaming content.

      Enjoy your fantastic viewing experience! Thank you for choosing Sony.

      Regards,
      Dominick Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Tosin Review

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love my Sony. The picture quality is amazing, with vibrant colors. It's easy to navigate smart features for streaming services like Netflix. Gaming performance is excellent with HDMI. The TV provides a cinematic experience with high-quality sound. Highly recommend for top-notch viewing.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi TosinO,

      Great! We're glad that you like the sound, picture quality, and user-friendly functions of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony 65” Bravia XLR

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Crisp vibrant color with solid blacks. Definitely needs a sound bar. Easy set up.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for your feedback, SALane!

      We are so pleased to hear that you are happy with the crisp, vibrant color and solid blacks on your new XR65X90L television. We designed our TVs to deliver a wonderful picture, and it brings us great satisfaction to know that we have succeeded. It's also great to hear that you found the setup easy.

      We also appreciate your honest feedback about the sound and your recommendation for a sound bar. We will be sure to share this with our product development team.

      Thank you again for choosing Sony and for sharing your experience.

      Best regards, Gus, Sony Social Media Team Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Love it

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    Posted . Owned for 8 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing for my 4k collection. It really handles DV wonderfully. Paired with my panny UB820, is chef’s kiss.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi 4k4life,

      That's fantastic to hear! It's excellent that your 65" BRAVIA XR X90L is amazing for your 4K collection and handles Dolby Vision so wonderfully, especially paired with your B820. Enjoy your cinematic experience!
      Thanks for choosing Sony.
      -Eliab Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony Bravia for the win

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This tv is excellent! I love the picture quality and for the price it really does offer a sweet experience. Will definitely be looking into another Sony for the bedroom!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi KwesiC, We’re happy to hear you’re loving the picture quality and that it’s delivering such a great experience for the price. It’s fantastic to know you’re considering another Sony for your bedroom. We’d be happy to help you find the perfect one! If you have any questions or need recommendations, feel free to reach out. Enjoy your TV, and thanks again for choosing Sony! -Jess Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    SONY 65’’ TV WORKS GREAT!

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    Posted . Owned for 9 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV! For being a non-OLED it competes very well with its quality. We love the built in voice control, works wonders. Heads up…. Would be nice if online told you that if the TV breaks when bringing it home, they don’t honor a warranty.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Alycia, Thank you for the positive review! We're thrilled to hear you love the built-in voice command feature of your new Sony X90L. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Bravo Sony Bravia

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture and sound. Setup was extremely easy.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AnnaJ, We are thrilled to know that you like the picture and sound quality of your new Sony BRAVIA smart Google TV. With our BRAVIA X90L, you will see a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. It has Sound positioning tweeters, in additional to the TV speakers, which elevates the sound so what you hear matches the picture you see. It also supports Google TV, which brings your favorite content from across your apps and subscriptions and organizes them just for you. Thank you for choosing Sony! Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great tv

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV! In bright light or a dark room, the picture is amazing (not washed out by outside light). The colors are more realistic than any of the other TVs we looked at. And even without a sound bar, the sound is really good. The base could use a little kick but it's still better than i expected.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi TimothyD,

      Thanks for sharing your 5-star review and experience with the X90L. We're thrilled that you are enjoying the picture quality of the TV. Your feedback about the sound quality is greatly appreciated. You do have the option to adjust the sound settings of the TV to tailor-fit the sound quality to your needs. You may find this link helpful:

      https://helpguide.sony.net/tv/kusltn1/v1/en-003/01-03-09_02.html

      See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 3 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I bought this TV for my parents for Christmas and they love it. The colors are vibrant and picture is super clear. This was a great buy!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BrittanyC, thanks for your lovely review!

      We are so happy that your parents loved the X90L, you gave them a perfect gift, the X90L has amazing features like voice commands for easy use, Google TV operative system for an easy navigation, built-in apps like YouTube, Netflix and more to spend quality time together.

      And about the picture, with your X90L you will get astonishing images with the multiple picture modes like vivid, cinema, games and more.

      Enjoy your TV, and thank you so much for trusting Sony!

      Gus Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    My experience

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Nice, durable and the picture quality is perfect.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for your fantastic feedback, AkoredeB!

      We are thrilled to hear that you love your XR-65X90L TV and that you find both the quality and durability excellent. Knowing that the picture quality is perfect is the ultimate compliment, as we design the Cognitive Processor XR™ to deliver that precise level of realism and detail.

      Thanks again for choosing Sony!

      Best regards, Gus, Sony Social Media Team Sony_US

  • Pros mentioned:
    Price

    Rated 5 out of 5 stars

    Great Buy

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    Posted . Owned for 4 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I was lucky enough to get this TV when it was on sale for $999. A great purchase and worth the price. I would say it’s the best tv in its price range. If you can spend a little bit more for TV this model is worth paying that bump up in price.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ElioenriqueT, That's great! We're thrilled to hear that you feel the Sony X90L is the best TV in it’s price range. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Great TV bad salsman

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Went into the local best buy to purchase this tv. The salesman was pushing another type of TV I didn't want and told me the only one they had in stock was sold. I went back home and ordered this one online. I was able to pick it up a hour later at the same store. The tv is great. I highly recommend Sony tvs. But, order online and pick up avoid the sale associates whenever possible.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JeffreyH, You've made an excellent choice! We strive to provide a top-notch quality and are delighted to hear that you're satisfied with your new Sony X90L. We appreciate the recommendation and thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony X90L

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The tv is very crisp and fast to respond. Best Buy helped load it into the vehicle.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Matt, thanks for these fantastic 5-stars.

      It is great to hear you're enjoying the crisp picture and fast responsiveness of your X90L. We design our BRAVIA sets to deliver a smooth and immersive viewing experience.

      Good to know Best Buy provided an excellent service in helping you load it into your vehicle!

      Thanks for choosing Sony!

      Sincerely,
      Jenn. Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    recommended

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Recently bought Bravia x90L and I'm very impressed with picture and sound quality. I would recommend this tv. TV works great in bright living room.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi carld, You've made an excellent choice! We're very happy to hear that you're impressed with the picture and sound quality of your Sony X90L. Thanks for choosing Sony! -Sam Sony_US