Black Friday is hereShop new DoorbustersShop now

Main Content

Customer Ratings & Reviews

Your price for this item is $899.99
The comparable value price is $1,199.99

Customer reviews

Rating 4.8 out of 5 stars with 1730 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

Pros mentioned filter

Cons mentioned filter

95%would recommend to a friend

Customers are saying

Customers have good things to say about the 65" Class BRAVIA XR X90L LED 4K UHD Smart Google TV's picture quality, color accuracy, and ease of setup. Many appreciate the excellent value for the price and the impressive refresh rate, resulting in a positive overall experience. However, some users have noted issues with the remote control's design and occasional reliability concerns. A few also mentioned minor drawbacks such as glare and blooming in certain viewing conditions.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 4 Showing 61-80 of 1,730 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Bravia 65in

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Beat tv on the market for the ps5 great picture fast refresh rate at 120hz

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Dave,

      Thanks for the 5-star rating! We're so happy to hear you're loving the X90L TV! This advanced piece of tech is perfect for gaming. We hope your gaming's sessions are next level.
      Thanks for choosing Sony!
      -Aldair Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    SONY 65’’ TV WORKS GREAT!

    |
    |
    Posted . Owned for 9 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV! For being a non-OLED it competes very well with its quality. We love the built in voice control, works wonders. Heads up…. Would be nice if online told you that if the TV breaks when bringing it home, they don’t honor a warranty.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Alycia, Thank you for the positive review! We're thrilled to hear you love the built-in voice command feature of your new Sony X90L. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    TV, surround sound and TV stand

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I was very happy with the three products I purchased. A 65 inch Sony LED, beautiful picture and color and a great sound in the Sonos surround sound system. Also, a beautiful TV stand I got for a great price. Dan, my salesman was very helpful and explained everything to me in full detail. My delivery men came promptly on the day scheduled.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SuzetteC, we're glad you like the picture and sound quality of your new TV! Thanks for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Love it!

    |
    |
    Posted . Owned for 8 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love it! The quality is amazing! I had two people help me in store and they made it an overall great experience.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello AdrianaH,

      Fantastic! We are thrilled to hear that you are delighted with the outstanding quality of your XR65X90L. We also appreciate your positive feedback regarding your experience at Best Buy, and we're glad they contributed to making it a memorable one. Thank you for choosing Sony!

      - Romeo Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Tosin Review

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love my Sony. The picture quality is amazing, with vibrant colors. It's easy to navigate smart features for streaming services like Netflix. Gaming performance is excellent with HDMI. The TV provides a cinematic experience with high-quality sound. Highly recommend for top-notch viewing.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi TosinO,

      Great! We're glad that you like the sound, picture quality, and user-friendly functions of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Tv quality

    Rated 5 out of 5 stars

    TV

    |
    |
    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The price is great, the TV is generally awesome, the quality is super, Google TV is the most convenient to use, in general I adore Sony

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AnastasiiaM,

      Thank you for the 5-star rating! We're glad to hear that you like the price point and quality of the TV. Thank you for choosing Sony!

      -David Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony Bravia

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We had an LG OLED get struck by lightning and needed a new TV. We shopped in store and the CSR was very knowledgeable and recommended this TV. WE LOVE IT! Great Picture, awesome apps and we love the Bravia Core Points!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DouglasP, amazing! We're glad you love our newest product! See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA™, gives the TV an extremely slim, sophisticated look. Thanks for choosing Sony. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    recommended

    |
    |
    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Recently bought Bravia x90L and I'm very impressed with picture and sound quality. I would recommend this tv. TV works great in bright living room.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi carld, You've made an excellent choice! We're very happy to hear that you're impressed with the picture and sound quality of your Sony X90L. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Nice TV

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Crisp clear picture with vibrant colors and shows depth.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi PeterS,

      Great! We're glad that you are enjoying the picture quality of the TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony led 65 in

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv graet price....great experience. Delivery was great and no problem rescheduling pick up

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi PatriciaH, we're glad you like our product. Thanks for choosing our product. Thanks for choosing Sony. ~Earl Sony_US

  • Rated 5 out of 5 stars

    OLED TV

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very clean and smooth frame rate for my ps5. Screen mirror is easily accessible. Movies and videos look amazing as well.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi IsaacZ!
      Thank you for sharing this feedback with us!
      It's a truly pleasure to hear that you're so happy with your BRAVIA X90L TV. We're especially glad to know that the frame rate is clean and smooth for your PS5 and that movies and videos look so amazing.

      We appreciate you choosing Sony!
      Best regards,
      Estefany Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Great TV bad salsman

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Went into the local best buy to purchase this tv. The salesman was pushing another type of TV I didn't want and told me the only one they had in stock was sold. I went back home and ordered this one online. I was able to pick it up a hour later at the same store. The tv is great. I highly recommend Sony tvs. But, order online and pick up avoid the sale associates whenever possible.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JeffreyH, You've made an excellent choice! We strive to provide a top-notch quality and are delighted to hear that you're satisfied with your new Sony X90L. We appreciate the recommendation and thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Bravo Sony Bravia

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture and sound. Setup was extremely easy.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AnnaJ, We are thrilled to know that you like the picture and sound quality of your new Sony BRAVIA smart Google TV. With our BRAVIA X90L, you will see a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. It has Sound positioning tweeters, in additional to the TV speakers, which elevates the sound so what you hear matches the picture you see. It also supports Google TV, which brings your favorite content from across your apps and subscriptions and organizes them just for you. Thank you for choosing Sony! Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great tv

    |
    |
    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV! In bright light or a dark room, the picture is amazing (not washed out by outside light). The colors are more realistic than any of the other TVs we looked at. And even without a sound bar, the sound is really good. The base could use a little kick but it's still better than i expected.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi TimothyD,

      Thanks for sharing your 5-star review and experience with the X90L. We're thrilled that you are enjoying the picture quality of the TV. Your feedback about the sound quality is greatly appreciated. You do have the option to adjust the sound settings of the TV to tailor-fit the sound quality to your needs. You may find this link helpful:

      https://helpguide.sony.net/tv/kusltn1/v1/en-003/01-03-09_02.html

      See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Price

    Rated 5 out of 5 stars

    Great Buy

    |
    |
    Posted . Owned for 4 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I was lucky enough to get this TV when it was on sale for $999. A great purchase and worth the price. I would say it’s the best tv in its price range. If you can spend a little bit more for TV this model is worth paying that bump up in price.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ElioenriqueT, That's great! We're thrilled to hear that you feel the Sony X90L is the best TV in it’s price range. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Great 4K TV !

    |
    |
    Posted . Owned for 5 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The picture quality is great especially if you happen to have anything available in actual 4K to watch. This is my first time with the Google tv setup and i find the menus not as easy to navigate as with my Roku menus and also Roku offers many more free options for streaming. So far I'm very pleased with my first time Sony tv purchase.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DwightM,
      Thank you for your time writing this review. We're glad you are enjoying the amazing picture quality and 4K features of your X90L TV. However, we're sorry to hear your difficulties in navigating the menu and available streaming options of the TV.

      You may find these links below helpful:
      Featured functions for 2023 BRAVIA with Google TV:
      https://www.sony.com/electronics/support/articles/00256290?utm_source=glean

      Which apps can you install on your Google TV:
      https://www.sony.com/electronics/support/articles/00114472?utm_source=glean

      In case you need help, feel free to contact us by sending an email to [email protected] with the following:
      Name:
      Best Buy Username:
      Telephone Number:
      Model Number:
      Issue:

      We appreciate your feedback as we always strive to provide our customers with the best experience possible. Thanks again for purchasing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Looks amazing!

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Clear and crisp sound and picture. Easy to set up and use!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi TamaraM, we're glad you like the ease of setup, picture and sound quality of our product. Thanks for choosing Sony. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    New tv

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great service great product with easy pay and pick up! Even loaded it in the car!!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi LisaL, Congratulations on your new Sony TV! We're pleased to hear that you find your Sony BRAVIA XR X90L TV great. It's also wonderful to hear that you had a great experience purchasing it. Thank you for choosing Sony, enjoy! -Maria Sony_US

  • Rated 5 out of 5 stars

    CrispY + PS5

    |
    |
    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    What I needed is in this TV - Thin 120Hz, 4 HDMI port (2X 2.1) and PS5 dedicated option. A huge upgrade from my 2016 Bravia. Plus better speaker and thin bezel.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi CelerinoB, Fantastic! We're thrilled to hear that you're satisfied with the slim design, thin bezels, 120 Hz display, 2 HDMI ports with HDMI 2.1 features, and exclusive feature (Auto HDR Tone Mapping) for the PlayStation 5 console for and excellent gaming experience. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Happy

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love my Beautiful 65inch TV, It was the best investment ever. I had a 43inch for 10 years

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JoanneP, Thank you for sharing your positive experience with the X90L! We're thrilled to hear that you love your beautiful 65-inch TV and consider it the best investment ever. It's wonderful to know that it has made such a significant upgrade from your previous 43-inch TV that you had for 10 years. Thanks for choosing Sony! -Sam Sony_US

Sponsored