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Customer Ratings & Reviews

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Customer reviews

Rating 4.8 out of 5 stars with 1881 reviews

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Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

Pros mentioned filter

Cons mentioned filter

95%would recommend to a friend

Customers are saying

Customers regard the 65" Class BRAVIA XR X90L LED 4K UHD Smart Google TV (2023) highly for its excellent picture quality, realistic color, and ease of use. Many find the setup process straightforward and appreciate the overall TV quality, especially considering the reasonable price. Some customers have noted minor drawbacks such as the remote control lacking a number pad, minimal glare, and occasional slight blooming. A few have also mentioned concerns about contrast and occasional lag when opening apps.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 40 Showing 781-800 of 1,881 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV Experience

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV! Best Buy arranged delivery, my wife and I unboxed it and set it up. All good. Brilliant picture, very good sound (don't need the sound bar we had with our previous TV). Picture is very bright and the colors "pop" to make viewing very enjoyable.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DennisD, That's awesome! Thanks for sharing your great experience. We always strive to deliver the best picture and sound quality with our TVs. With our BRAVIA X90L, you will see a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. It has Sound positioning tweeters, in additional to the TV speakers, which elevates the sound so what you hear matches the picture you see. It also supports Google TV, which brings your favorite content from across your apps and subscriptions and organizes them just for you. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Bravia TV excellence!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sony always offers the best quality & my new 65” Bravia is exceptional! A great picture & a quality product!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi LarryZ49, Thank you for the fantastic 5-star review! We’re thrilled to hear that you’re enjoying the overall quality of your Sony BRAVIA XR X90L TV, particularly its stunning picture quality. Thank you for choosing Sony! Enjoy! -Maria Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    HDUB

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This Sony tv has a clear and vivid picture, characters almost appear to live in your space. Awesome tv!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Worm, we're glad you like the picture quality of our product. Thanks for choosing Sony. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I have a larger Sony Bravia downstairs and loved it so much I purchased this for the bedroom. Great picture and love the built in Google assist. No searching for the remote to turn the tv off when falling asleep!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi CaroleH, We are thrilled to hear that you love your new Sony BRAVIA so much. We always strive to deliver the best picture and sound quality with our TVs. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Mr

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Beautiful picture. Can’t lose with any Sony product. Good value for premium product. Highly recommend.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RichardP, we're glad you like the picture quality of our product. Thanks for choosing Sony. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv and installation was also great. I would buy it again

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Best LED TV on the market

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv. Color pops. Definitely an upgrade for X series. Gaming is the beat! Movies look incredible. Processing and motion are top tier. You will not be disappointed.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SolidSnake, we're glad you like the picture quality of our product. Thanks for choosing Sony. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Mounted my new Sony Television

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Works well. Television is awesome. Mounting bracket worked perfectly

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SterlingF,
      We really value the time you took to express your thoughts about our Bravia X90L! We are really happy to hear that your XR65X90L television is working well and that the mounting bracket was a perfect fit! It's great to know that you're experiencing the full potential of our TV.

      Thanks for choosing Sony!
      Best regards,
      Stephanie Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Great TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    TV is great, it sucks the first one was defective and now this one is working fine. The picture is nice but the google smart system is not my favorite, would have much preferred a fire tv ...

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JoeySteves, we're glad you like the picture quality of our product. We appreciate your feedback regarding the X90L being a Google TV. Thanks for choosing Sony. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Couldnt go wrong with this TV

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    For the price this is a quality sony TV i picked this up along with the ps5 since they was doing a deal where if you get the tv you get 150$ off the ps5 cant beat that considering the tv is alresdy on sale ! Picture is fantastic highly recommended

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Caughtbodies,

      You made the right choice! We're thrilled that you are enjoying the picture quality of the X90L TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Worth every single penny you put in

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV to go for in budget range of $900 to $1100. Great picture quality, array display is really great and the colors are widely and equally spread across each pixel. No doubt Sony excels then any other brands in picture quality.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AgileMaven,

      You made the right choice with the Sony X90L! We're thrilled that you are enjoying the picture quality of the TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Super nice tv

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Im very happy with this tv this is one of my best tv ever quality its good the sound one of the best i will tecomend it for your to not hesitate and get your own i bet that just like me you wont get dissapoint or it is good as a nice and beautiful gift

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Edujar,

      That's fantastic! It is truly lovely to hear that you are very happy with the amazing performance of your XR-65X90L. With the Sony X90L, you'll see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay.

      Thank you very much for the perfect star review and for choosing Sony!

      - Romeo Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    The future of TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    A month ago I purchased Sony BRAVIA XR X90L LED 4K TV , it far exceeded what I expected from a TV, I was replacing a plasma TV. Welcome to the future in television.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JohnG, Awesome! We are so glad to hear that you are happy with your new TV! Thank you for choosing Sony! -Carl Sony_US

  • Cons mentioned:
    Glare

    Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Nice TV. Great HD picture. When set to vivid almost all glare is removed. Remote could be nicer, but aside from that, very good.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RickR, Thank you for sharing your experience! We're thrilled to hear that you're enjoying your Sony BRAVIA XR X90L TV and its exceptional picture quality! Thank you for your valuable feedback regarding the remote control. We truly appreciate it! Thank you for choosing Sony! Enjoy! -Maria Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Nice

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent size and beautiful screen. Easy connection with other devices

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi, WCmw,

      Thanks for the review and the 5-stars rating! We are delighted to hear that you are loving your Sony BRAVIA TV! Its friendly interface and design makes it really easy to interact with and we are happy you are taking advantage of it, and its great picture quality!

      Thank you for choosing Sony, have a wonderful day!
      -DiegoV Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We are very happy with our 65 inch Sony TV, the Geek did a great job installing it, very nice guys, really polite

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JanetM, we're glad you are happy with your new TV! Thanks for choosing Sony. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Got what I wanted, with help from Best Buy staff.

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Ordered over the phone with help from Best Buy team member and it was exactly what I wanted - size, picture and price.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi FrederickM,
      Thank you for sharing your 5-star experience! We're so glad the team was able to help you find exactly what you were looking for. Enjoy your new Sony BRAVIA XR X90L, and the great picture quality it offers!
      Thank you for choosing Sony! -Maria Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great Picture Quality

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very Good TV. Picture quality is excellent best i have personally owned. Beware of built in motion smoothing make sure you turn it off for the best viewing experience. I use a soundbar but even the tv speakers are surprisingly good.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Chris, That's great! We are thrilled to hear that you love your Sony BRAVIA 4K smart TV. With our BRAVIA X90L, you will see a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. It has Sound positioning tweeters, in additional to the TV speakers, which elevates the sound so what you hear matches the picture you see. It also supports Google TV, which brings your favorite content from across your apps and subscriptions and organizes them just for you. Thank you for choosing Sony! -Craig Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Terrific tv

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great quality. Picture is excellent, delivery was super quick, easy, and efficient. Perfect completion to the game room

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AshleyB,

      Thank you for the 5 stars! We're thrilled to hear you're enjoying the excellent picture quality of your Sony BRAVIA XR X90L and that the quick and efficient delivery made it a seamless addition to your game room. Thank you for choosing Sony! -Maria Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    RGJ 65 Bravia

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great, vibrant picture. All colors show through with no bleed.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi, RogerJ,

      Thanks for the review and the 5-stars rating! We feel privileged to know how much you are enjoying your Sony BRAVIA TV and the magnificent features it includes, such as its amazing picture quality, powered by Sony's intelligent Cognitive Processor XR, which enhances the range of hues and saturation, revealing extremely precise details within textures, and skin tones that look completely natural.

      Thanks for choosing Sony, have a fantastic day!
      -DiegoV Sony_US