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Customer Ratings & Reviews

Your price for this item is $849.99
The comparable value price is $1,199.99

Customer reviews

Rating 4.8 out of 5 stars with 1761 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

Pros mentioned filter

Cons mentioned filter

95%would recommend to a friend

Customers are saying

Customers have good things to say about the 65" Class BRAVIA XR X90L LED 4K UHD Smart Google TV's picture quality, color accuracy, and ease of setup. Many appreciate the excellent value for the price and the impressive refresh rate, resulting in a positive overall experience. However, some users have noted issues with the remote control's design and occasional reliability concerns. A few also mentioned minor drawbacks such as glare and blooming in certain viewing conditions.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 40 Showing 781-800 of 1,761 reviews
  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Great TV

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love the TV sound and picture quality. It would be nice if there were some quick buttons on the remote so you did not have to go through as much of the menu to get what you wanted, but not really a complaint because it is very fast transitioning to the selected option.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JoshuaP, Thank you for your positive feedback on the XR65X90L! We're thrilled to hear that you love the TV's sound and picture quality. We appreciate your suggestion regarding quick buttons on the remote. While the current design aims to provide a streamlined and fast user experience, we always value customer input for future improvements. Thanks for choosing Sony! -Sa Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great tv for the price

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very clear picture. Great sound. Great for video games. No motion blurring that I've noticed.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Frost457, Thank you for sharing your great experience! We're glad that you are enjoying the clear picture and awesome sound quality of your new Sony BRAVIA XR X90L TV, especially during your games. Thank you for choosing Sony! Enjoy! -Maria Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    120 Hz, oh my

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Who would have thought 120z TV would change the gamer life <3 It’s so clear that movies are scarier now!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DavonJ, That's great! We're glad that you are satisfied 120 Hz gaming experience and the clear movies of your new Sony BRAVIA XR X90L TV. Thank you so much for choosing Sony! Enjoy! -Maria Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Couldnt go wrong with this TV

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    For the price this is a quality sony TV i picked this up along with the ps5 since they was doing a deal where if you get the tv you get 150$ off the ps5 cant beat that considering the tv is alresdy on sale ! Picture is fantastic highly recommended

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Caughtbodies,

      You made the right choice! We're thrilled that you are enjoying the picture quality of the X90L TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony is king when it comes to picture quality

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I got this TV solely for the purpose of upgrading my 15 year old TV for gaming on my PS5. The colors are absolutely sharp across a wide variety of games I have played on my PS5, from God of War to Battlefield to Fortnite.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SalA,

      You made the right choice upgrading to the Sony X90L! We're glad that you like the picture quality of the TV and how it works well with your PS5. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Bomb.com

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV and super vivid. Super happy with purchase

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ClarkeW, we're glad you are happy with your purchase! Enjoy your new TV! Thanks for choosing Sony. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony for the win!

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    Posted . Owned for 10 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sony crushed it yet again! Never been disappointed with a Sony TV! This one makes a great addition to our newly redesigned living room!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RyanB,

      Amazing! We're thrilled that you are enjoying the performance of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great Picture Quality

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very Good TV. Picture quality is excellent best i have personally owned. Beware of built in motion smoothing make sure you turn it off for the best viewing experience. I use a soundbar but even the tv speakers are surprisingly good.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Chris, That's great! We are thrilled to hear that you love your Sony BRAVIA 4K smart TV. With our BRAVIA X90L, you will see a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. It has Sound positioning tweeters, in additional to the TV speakers, which elevates the sound so what you hear matches the picture you see. It also supports Google TV, which brings your favorite content from across your apps and subscriptions and organizes them just for you. Thank you for choosing Sony! -Craig Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony 65 inch TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture, and easy to set up. the free delivery was a great help

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi LouisV, We're thrilled to hear you're enjoying the picture quality and found the setup straightforward. Glad to know the delivery went smoothly and it made your experience even better! Thank you for your purchase and for choosing Sony. -Jess Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great product with awesome picture quality of streaming, gaming and all. Would highly recommend

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi EugeneS, Thank you so much for the 5-star review! We're thrilled to hear that the awesome picture quality of your Sony BRAVIA XR X90L TV fits elevates your streaming and gaming experience. We appreciate you for the recommendation and for choosing Sony! Enjoy! -Maria Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony TV & Soundbar

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent quality picture. Still struggling with getting the sound bar to adjust to the way we like it. Otherwise, a great system.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi PCDisappointed, we're glad you like the picture and sound quality of our product. Thanks for choosing Sony. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great Upgrade

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I’ve been looking to upgrade my living room TV and this definitely was number 1 to research. Very happy with this one. I’m still not used to such a fantastic picture.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi StevenC,

      You made the right choice upgrading to the Sony X90L! We're thrilled that you are enjoying the picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Cal Smith

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Instller was fantastic. It took a while to figure out how to use the remote to get where we wished to be, but the picture and sound quality are very good.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi CalvinS, Excellent choice! We are glad to hear that you are happy with the picture quality of your new TV! Thank you for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Super nice tv

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Im very happy with this tv this is one of my best tv ever quality its good the sound one of the best i will tecomend it for your to not hesitate and get your own i bet that just like me you wont get dissapoint or it is good as a nice and beautiful gift

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Edujar,

      That's fantastic! It is truly lovely to hear that you are very happy with the amazing performance of your XR-65X90L. With the Sony X90L, you'll see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay.

      Thank you very much for the perfect star review and for choosing Sony!

      - Romeo Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great picture

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv! No issues so far. Go big if you can because it shows a wonderful picture

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ShaneH,

      Thank you for your review! We're thrilled to hear you're enjoying the wonderful picture quality of your Sony BRAVIA XR X90L. Going big definitely makes a difference! Thank you for choosing Sony, and enjoy your BRAVIA experience! -Maria Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Amazing Picture Quality

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We love our new television. The picture quality is amazing. The integration with streaming applications and seamless navigation are fantastic features.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Tomi, Thank you for your awesome review! We are glad to hear that you are enjoying the picture quality of your new TV! Thank you for your positive feedback and thank you for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    tv

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    picture is beautiful. this tv size is perfect for my space. hard to beat sony quality.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JeffreyF,
      Thank you for sharing your experience! We're thrilled to hear you're enjoying the beautiful picture quality of your BRAVIA XR X90L and that its size fits perfectly in your space. Sony quality truly speaks for itself, and we're so glad it's meeting your expectations.
      Enjoy your new TV, and thank you for choosing Sony! -Maria Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Bought this tv for my son's PS5 so he would move out of my theater room. He loves the new tv.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SowenG, Excellent! We're glad to hear that you son loves his new Sony X90L TV. Thanks for choosing Sony! -Sam Sony_US

  • Cons mentioned:
    Remote control

    Rated 5 out of 5 stars

    Senior TV User

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love the TV, but wish it would have come with some basic user instructions or manual as to how to use all the features on the remote control.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi GeneT, Thank you so much for the 5-star rating! We are glad to hear that you are happy with your purchase! For useful information and how to use the features of the TV, please check out our help guide link: https://helpguide.sony.net/tv/kusltn1/v1/en-003/index.html
      Thank you for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    It's a Sony!

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV is great! Got this after my 5 year old Samsung went bad. The difference is quite noticeable as newer technology advances and keeps getting better and better.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ScottK, Thank you for upgrading to your new Sony X90L! We're very happy to hear that your new Sony X90L worked great, providing you with performance and quality you expected. Thanks for choosing Sony! -Sam Sony_US