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Customer Ratings & Reviews

Your price for this item is $849.99
The comparable value price is $1,199.99

Customer reviews

Rating 4.8 out of 5 stars with 1761 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

Pros mentioned filter

Cons mentioned filter

95%would recommend to a friend

Customers are saying

Customers have good things to say about the 65" Class BRAVIA XR X90L LED 4K UHD Smart Google TV's picture quality, color accuracy, and ease of setup. Many appreciate the excellent value for the price and the impressive refresh rate, resulting in a positive overall experience. However, some users have noted issues with the remote control's design and occasional reliability concerns. A few also mentioned minor drawbacks such as glare and blooming in certain viewing conditions.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 41 Showing 801-820 of 1,761 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Wonderful pictures and sound.

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Best choice I’ve made all year. Beautiful collar, beautiful sound perfect choice.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi WandaC, Thank you so much for the 5-star rating! We are glad to hear that you are happy with your purchase! Thank you for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    AL Kash

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I purchase 2 of this TV for myself and my sister a month ago excellent bright picture with vibrant colors.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AliK, Thank you for your 5-star review! We're glad that the bright picture and vibrant colors of your Sony BRAVIA XR X90L TVs meet your expectations. Thank you for choosing Sony, and congratulations on your new TVs! Enjoy! -Maria Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great visuals and color

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This tv has really good color and visuals, super happy with it. i was in between this tv and an LG c3 but this was well worth it for the price.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi GuadalupeZ, Thank you for sharing your positive experience with your Sony X90L! We're glad to hear that you're happy with the vibrant colors and overall visuals of this TV. You've made an excellent choice and thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Good TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Best TV I’ve used. Great in bright or dark rooms. Great for gaming.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Noah, Thank you for sharing your wonderful 5-star experience! We're thrilled to hear that you consider the Sony BRAVIA XR X90L TV to be the best for its exceptional picture quality. We appreciate your choice of Sony and hope you enjoy your BRAVIA experience to the fullest! -Maria Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony Bravia XR90L

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    Posted . Owned for 11 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love Sony TV's. Once I bought my 1st Bravia TV 5 years ago decided I couldn't buy any other TV.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Kris, Amazing! We're very pleased to hear you love your new Sony X90L. We really appreciate you being a loyal Sony customer and helping to share the word about us. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great tv

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing picture quality PS5 runs amazing on this tv! The speed of the loading apps and switch back and forth between apps is super fast blows any Samsung I've had out of the water for speed!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Hottmoma, Thanks for the 5-star rating! We're glad you like your new TV. Enjoy and thanks for choosing Sony. -Craig Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Best tv I’ve owned

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Couldn’t be happier with this TV whether upgrading from an older base model 4k or a 1080p it’s mind blowing every movie seems like a whole new experience with how vivid the colors are.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JJRH, Perfect! We're thrilled to hear that your new Sony X90L has elevated your movie-watching experience to new heights with its vivid colors. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony Bravia 65" with Sound Bar and Subwoofer

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Even with a very low 4 Mbps internet download speed (we were told 20 Mbps was minimum), we are receiving outstanding 4K picture! We also added the Sony sound bar and subwoofer... like sitting in a theater!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JbTk,

      Perfect! We're thrilled that you are enjoying the picture quality of the TV and how it works well with your other Sony devices. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Excellent TV

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    Posted . Owned for 6 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent TV with a beautiful picture. The viewing angle is great from all corners of the room and the dark/contrast is incredible. Highly recommend this TV!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MatthewC,

      Perfect! We're thrilled that you are enjoying the picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    It works!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    It has worked well from the beginning. Setup was professionally done.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RonH, Thank you for your positive review of the Sony X90L! We're thrilled to hear that it has worked well from the beginning and that the setup was professionally done. Thank you for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv Thank you. Great tv Great tv Thank you. Great tv Thank you.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi there, Perfect! We are truly happy to know that you're satisfied with the amazing performance of your XR65X90L. Thank you very much for your purchase and for choosing Sony! - Romeo Sony_US

  • Pros mentioned:
    Price

    Rated 5 out of 5 stars

    Amazing tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv with a great price,Best Buy customer service was great also

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Kaya, we're happy to hear that you had a great experience with your purchase. Hope you are enjoying your new TV! Thanks for choosing Sony. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Worth the extra $

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    Posted . Owned for 4 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is our first TV that's not a Samsung. Totally work the extra money. Both the remote and the onscreen interface are better - picture quality and audio are fantastic.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ESA1,

      You made the right choice with the Sony X90L! We're glad that you like the sound, picture quality, user-interface, and remote of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 4 out of 5 stars

    Great value

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    Posted . Owned for 4 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great value for a great price, highly recomend Sony is a great product

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DavidH! Thanks so much for taking the time to share your feedback and review of the XR-65X90L.
      It is truly wonderful to know that you found the TV to be a great value!

      This model includes features like the Cognitive Processor XR for amazing contrast and color, Full Array LED for deep blacks and brightness, and Acoustic Multi-Audio to perfectly match the sound with the on-screen action.

      We appreciate you choosing Sony!
      Warm regards,
      Estefany Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great alternative to an OLED for less

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Awesome picture! Very bright, clean, clear and crisp. Smart TV platform very easy to use. Love the Bluetooth remote. TV has a better picture than some OLED models.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi StephenR, Great! We're delighted to hear you like the peak brightness level, clear and crisp display, intuitive Google TV experience, and Bluetooth capable remote of your Sony X90L. Thank for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    High quality TV

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Delivered and brought to my apartment effectively, TV has excellent picture quality

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RomanM,

      Thank you for sharing your experience! We're thrilled to hear that your Sony BRAVIA XR X90L was delivered efficiently and that you're enjoying its excellent picture quality. We hope it continues to enhance your viewing experience for years to come.

      Thank you for choosing Sony! -Maria Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great tv

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV, good size and the picture quality is great. No dark spots like my old tv.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ArianaR, Thanks for the 5 stars! We're glad that the size and picture quality of your new Sony BRAVIA XR X90L TV are to your liking. Congratulations on your TV upgrade, and thank you so much for choosing Sony! -Maria Sony_US

  • Pros mentioned:
    Color

    Rated 5 out of 5 stars

    High Quality TV and Excellent Service

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The television is excellent - the color, clarity and overall picture is high quality. The sales person at best buy was also excellent - no push - just positive and provided exceptional service.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AliceS,

      Perfect! We're thrilled that you are enjoying the picture quality of the TV. It's also great that you were assisted professionally. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    My Sony 65" BRAVIA XR X90L LED UHD Smart GoogleTV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV has a beautiful picture and the Smart Google TV makes it extremely easy to stream shows. The remote control is easy to operate and hooking up the TV to the internet was easy as pie. I couldn't be happier!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi LarryO,
      Thank you for such a great review! We're delighted to hear your enjoyable experience with the outstanding picture quality, Google TV features, easy operation of remote and network connectivity of your new TV. Your satisfaction means a lot to us. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Loves it!

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Awesome!! Love the picture and the sound. Good fit for my space.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi David, we're glad you love the picture and sound quality of our product! Thanks for choosing Sony. ~Earl Sony_US