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Customer Ratings & Reviews

$849.99
Save $350
Comp. Value: $1,199.99

Customer reviews

Rating 4.8 out of 5 stars with 1842 reviews

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Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

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Cons mentioned filter

95%would recommend to a friend

Customers are saying

Customers regard the 65" Class BRAVIA XR X90L LED 4K UHD Smart Google TV (2023) highly for its excellent picture quality, realistic color, and ease of use. Many find the setup process straightforward and appreciate the overall TV quality, especially considering the reasonable price. Some customers have noted minor drawbacks such as the remote control lacking a number pad, minimal glare, and occasional slight blooming. A few have also mentioned concerns about contrast and occasional lag when opening apps.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 41 Showing 801-820 of 1,842 reviews
  • Rated 5 out of 5 stars

    LOVE IT

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing TV. Was worried because I’ve not bought a SONY TV, but I’m now a die hard SONY TV fan.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BrandonA,

      We feel privileged to know that the X90L has turned you into a die-hard Sony TV fan! It is amazing to hear such high praise, and we are thrilled that you love your new TV. Welcome to the Sony family!

      Regards,
      Dominick Sony_US

  • Rated 5 out of 5 stars

    Good Television

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Good picture and easy to install. It is placed on a mantel so we had to be very particular about the size. It has changed our family room to a very good TV viewing setting. Would buy this product again.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ElayneM, We are glad that you now have a great smart TV in your family room. We always strive to deliver the best picture and sound quality with our TVs. Thank you for choosing Sony! Enjoy your movie nights with your family! Vincent Sony_US

  • Rated 5 out of 5 stars

    Sony is king when it comes to picture quality

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I got this TV solely for the purpose of upgrading my 15 year old TV for gaming on my PS5. The colors are absolutely sharp across a wide variety of games I have played on my PS5, from God of War to Battlefield to Fortnite.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SalA,

      You made the right choice upgrading to the Sony X90L! We're glad that you like the picture quality of the TV and how it works well with your PS5. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Amazing mid point entry for 4K and a PS5

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv with easy to use features - though deeper features take some digging to get to, but PS5 specific featires are very easy to get to and enable/disable as needed. VRR isn't ideal for nongaming.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Nicklas,

      You made the right choice! We're glad that you are enjoying the amazing features of the TV and how it works well with a PS5. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Bravo Bravia!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Purchased on budget and it continues to not disappoint.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Jason,

      We’re delighted to hear that you’re enjoying the exceptional performance of your TV! It’s wonderful to know that our product has effectively met your needs. With Acoustic Multi-Audio technology, our TVs deliver realistic sound and crystal-clear dialogue, elevating your viewing experience. Thank you for choosing Sony!

      Best regards,
      -Fred Sony_US

  • Rated 5 out of 5 stars

    Sony 65" Bravia XR X90L LED 4K

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent TV, great high quality full array LED all the way! I will buy again if I need to!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Emanuel, we're happy to know that you like our product! Thanks for choosing Sony! ~Earl Sony_US

  • Rated 5 out of 5 stars

    Sony Electronics are great

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Best Tv viewing experience. Also very suitable for gaming on ps5

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Deepakprakash, thank you for the 5 stars score! We're glad to read the BRAVIA XR X90L is giving you a great TV viewing experience. This TV is the best match for your PlayStation 5, we hope you keep enjoying your gaming. Thank you for choosing Sony. Regards. -Jenn Sony_US

  • Rated 5 out of 5 stars

    Perfect TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sony TVs are the best and the Best Buy customer service is excellent

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Great,

      It is most rewarding to hear that you consider the BRAVIA X90L the perfect TV. We strive to lead the industry in picture quality and performance, so receiving such high praise from you truly means a lot to our team.

      Thank you for choosing Sony!

      Regards,
      Dominick Sony_US

  • Rated 5 out of 5 stars

    Excellent TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Really enjoy my new Sony Bravia XR TV. The color and picture quality is wonderful.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AnneT, we're glad you like the picture quality of our product. Thanks for choosing Sony. ~Earl Sony_US

  • Rated 5 out of 5 stars

    Incredible

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    Posted . Owned for 4 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I had my doubts about this TV but it is incredible.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello KennethM,

      Thank you for sharing your feedback on the XR65X90L! We are delighted to hear that it has surpassed your expectations. If you have any questions regarding its performance, please don't hesitate to reach out for personalized assistance.

      For technical support information, kindly visit the following link: https://us.esupport.sony.com/support/s/support-contact?language=en_US&category=tv.

      Thank you for choosing Sony!

      Best regards,
      -Fred Sony_US

  • Rated 5 out of 5 stars

    Best Sony TV

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    Posted . Owned for 10 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent TV. Image quality is great, it has been working really good, Smart TV with all the connections.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SusanaP! Thank you for your review! We're thrilled to hear you're enjoying your Sony BRAVIA XR X90L. It's great to know the image quality, performance, and Smart TV features are meeting your expectations. Thank you for choosing Sony! Enjoy your amazing TV! -Maria Sony_US

  • Rated 5 out of 5 stars

    New T.v

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    Posted . Owned for 11 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv looks great great price . Fights feel like there in your living room . PS5 looks great on it

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi LebronE,

      Thank you for your review! We're delighted to hear you're enjoying the stunning visuals and immersive experience of your Sony BRAVIA XR X90L, especially with PS5 and live events. Thank you for choosing Sony! Enjoy! -Maria Sony_US

  • Rated 5 out of 5 stars

    Sony review

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love the tv…….the installation person was very personable and professional and informative…a great experience

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Happymary, Thank you for your wonderful review! We're thrilled to hear that you love your new Sony X90L. It's great to know that the installation person was personable, professional, and informative, making your experience a positive one. We hope you continue to enjoy your new TV and all the amazing features it offers. Thanks for choosing Sony! -Sam Sony_US

  • Rated 5 out of 5 stars

    Very happy customer

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Extremely satisfied! Great product at a reasonable price. Would not hesitate to buy it again!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi FranklinB, we're glad you like our product! Thanks for choosing Sony. ~Earl Sony_US

  • Rated 5 out of 5 stars

    Color Brilliance

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The color is brilliant- Highly recommend this television!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello LisaM, thank you for awarding the X90L TV a five-star rating! We're thrilled to hear that you love the vibrant colors of the screen. Read that you would recommend this product means a lot to us! Thank you for choosing Sony! Regards. -Jenn Sony_US

  • Rated 5 out of 5 stars

    Mr.

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is a GREAT TV. Vivid picture and lively sound!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi PhillipR. We're delighted to hear your enjoying your new Sony TV!. For instance, there is "Vivid" mode from settings you can set and is designed for bright environments, presenting clear and enhanced colors. Thanks for choosing Sony!. -Milton Sony_US

  • Rated 5 out of 5 stars

    Sony T.V

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Loved this TV so much worth buying would recommend to others

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello SamanthaR, thank you for this fantastic review! We're delighted to read you're loving the BRAVIA XR X90L, we appreciate that you would recommend this product. Thank you for choosing Sony! My best regards. -Jenn Sony_US

  • Rated 5 out of 5 stars

    Sony 65 Bravia

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Real nice picture and brilliant colors and with a soundbar even better

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi GeorgeF, we're glad you like the picture quality of our product. Thanks for choosing Sony. ~Earl Sony_US

  • Rated 5 out of 5 stars

    Sony Television

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great television for movies, sports and gaming. Worth every penny IMO.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SonyUser, we're glad you are enjoying your new TV. Thanks for choosing Sony. ~Earl Sony_US

  • Rated 5 out of 5 stars

    really good tv

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Really really love this TV it is a realy good mid tier TV. Beautiful images.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi FrankieN, Thanks for the 5-star rating! We're glad you like your new TV. Enjoy and thanks for choosing Sony. -Craig Sony_US

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