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Customer Ratings & Reviews

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Customer reviews

Rating 4.8 out of 5 stars with 1881 reviews

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Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

Pros mentioned filter

Cons mentioned filter

95%would recommend to a friend

Customers are saying

Customers regard the 65" Class BRAVIA XR X90L LED 4K UHD Smart Google TV (2023) highly for its excellent picture quality, realistic color, and ease of use. Many find the setup process straightforward and appreciate the overall TV quality, especially considering the reasonable price. Some customers have noted minor drawbacks such as the remote control lacking a number pad, minimal glare, and occasional slight blooming. A few have also mentioned concerns about contrast and occasional lag when opening apps.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 42 Showing 821-840 of 1,881 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony 65

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV is beautiful my husband love it, I recommend it

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello MariaR, thanks for this amazing review! We couldn't be happier to hear that you and your husband are both enjoying the exceptional picture quality of the X90L. We really appreciate your recommendation! Thank you for choosing Sony. Sincerely, -Jenn. Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Best Budget TV

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    LOVE IT!!! Me and my girlfriend was looking for a tv and between Samsung and Sony, Sony all the way baby!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi VuongN, we're glad you love your new TV! Thanks for choosing Sony. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Best LED TV

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    Posted . Owned for 3 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I own 2 different f these tvs and both have worked great! Great picture quality.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi NickB, Thanks for the 5-star rating! We're glad you like your new TV. Enjoy and thanks for choosing Sony. -Craig Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    65'' Sony TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Had this TV for over a year now, it has been a good TV with no issues.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Rcre,

      Thank you for choosing Sony!

      We're honored to hear that your XR65X90L TV has provided you with reliable performance over the past year. It's rewarding to know the product has maintained its quality and served you well without any issues. Thank you for sharing your positive experience with us!

      Best regards,
      -Fred Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    65 tv

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv had a 55 the picture is so much better on the 65

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Bakerman1313, thanks for the 5-star review! We're really happy to hear you're enjoying the wonderful picture quality of the Sony - 65" Class BRAVIA XR X90L. With a large screen, detailed pictures full of colors and clarity, everything you love feels so much more exciting. Thank you for trusting Sony and enjoy your new viewing experience! Regards, -Dominick Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    excellent tv

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    Posted . Owned for 5 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Tv is excellent, picture and sound quality dont compare

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ErickN, thanks for your feedback! We are honored to hear your thoughts on the XR65X90L television.
      We're thrilled that you find the TV excellent and that the picture and sound quality stand out to you. It's fantastic to know that these core features are making such a positive impression.

      Thanks for choosing Sony!
      Best regards,
      Stephanie Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony Bravia 65" with Sound Bar and Subwoofer

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Even with a very low 4 Mbps internet download speed (we were told 20 Mbps was minimum), we are receiving outstanding 4K picture! We also added the Sony sound bar and subwoofer... like sitting in a theater!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JbTk,

      Perfect! We're thrilled that you are enjoying the picture quality of the TV and how it works well with your other Sony devices. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv Thank you. Great tv Great tv Thank you. Great tv Thank you.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi there, Perfect! We are truly happy to know that you're satisfied with the amazing performance of your XR65X90L. Thank you very much for your purchase and for choosing Sony! - Romeo Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great Quality

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Stunningly bright, beautiful picture. Solid design and build. UI is less intuitive than some competitors, but the gains in picture quality more than make up for it. Couldn't be happier.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ChrisAllen, we're glad you like the design and picture quality of our newest product! See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA™, gives the TV an extremely slim, sophisticated look. Thanks for choosing SONY. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony 65” Bravia

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Beautiful picture and a perfect fit for my wall space. I couldn’t be any happier with my new Sony tv. I’m glad I decided to go with this Sony model over the entry level 75” model.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Skip, nice! We're glad you like the picture quality of our product, See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA™, gives the TV an extremely slim, sophisticated look. Thanks for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Bright and clear pictures, good directions and easy to operate.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello GeorgeV, thank you for your wonderful score! We are thrilled to hear that you are enjoying the X90L TV, especially its vibrant colors and high definition. We also appreciate your recognition of the user-friendly interface! Thank you for choosing Sony. Best regards, -Jenn. Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    My Sony 65" BRAVIA XR X90L LED UHD Smart GoogleTV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV has a beautiful picture and the Smart Google TV makes it extremely easy to stream shows. The remote control is easy to operate and hooking up the TV to the internet was easy as pie. I couldn't be happier!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi LarryO,
      Thank you for such a great review! We're delighted to hear your enjoyable experience with the outstanding picture quality, Google TV features, easy operation of remote and network connectivity of your new TV. Your satisfaction means a lot to us. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great Upgrade

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I’ve been looking to upgrade my living room TV and this definitely was number 1 to research. Very happy with this one. I’m still not used to such a fantastic picture.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi StevenC,

      You made the right choice upgrading to the Sony X90L! We're thrilled that you are enjoying the picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great tv

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing picture quality PS5 runs amazing on this tv! The speed of the loading apps and switch back and forth between apps is super fast blows any Samsung I've had out of the water for speed!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Hottmoma, Thanks for the 5-star rating! We're glad you like your new TV. Enjoy and thanks for choosing Sony. -Craig Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great picture

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent picture. Looks like it did in the store. Love it

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MariF,

      Thanks for the 5-star rating! We're thrilled to hear you're enjoying the picture quality of the X90L TV. We're sure it's going to make your movie nights feel that immersive. Thanks for choosing Sony! -Aldair Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Best tv I’ve owned

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Couldn’t be happier with this TV whether upgrading from an older base model 4k or a 1080p it’s mind blowing every movie seems like a whole new experience with how vivid the colors are.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JJRH, Perfect! We're thrilled to hear that your new Sony X90L has elevated your movie-watching experience to new heights with its vivid colors. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony - 65" Bravia XR X90L Full Array LED

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very satisfied with this TV. I'm a Sony customer and this TV does not disappoint. The picture is bright and extremely clear. The TV is hooked up to my Sony sound system to complete the entertainment system in my basement.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RichardR, great! We're glad you like the picture quality of our product. With our BRAVIA X90L, you will see a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. It has Sound positioning tweeters, in additional to the TV speakers, which elevates the sound so what you hear matches the picture you see. It also supports Google TV, which brings your favorite content from across your apps and subscriptions and organizes them just for you. Thanks for choosing Sony. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Cal Smith

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Instller was fantastic. It took a while to figure out how to use the remote to get where we wished to be, but the picture and sound quality are very good.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi CalvinS, Excellent choice! We are glad to hear that you are happy with the picture quality of your new TV! Thank you for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Couldn't be Happier

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great buy on a really great 4K television. Highly recommend.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RobertM,
      Thank you so much for your fantastic review! We're thrilled to hear that you're enjoying your new XR65X90L 4K television. It truly is an exceptional model and we're excited to know that you highly recommend it! It's wonderful to see our technology enhancing your viewing experience.

      Thanks for choosing Sony!
      Best regards,
      Stephanie Sony_US

  • Pros mentioned:
    Color

    Rated 5 out of 5 stars

    High Quality TV and Excellent Service

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The television is excellent - the color, clarity and overall picture is high quality. The sales person at best buy was also excellent - no push - just positive and provided exceptional service.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AliceS,

      Perfect! We're thrilled that you are enjoying the picture quality of the TV. It's also great that you were assisted professionally. Thank you for choosing Sony!

      -Ralph Sony_US