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Customer Ratings & Reviews

$849.99
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Comp. Value: $1,199.99

Customer reviews

Rating 4.8 out of 5 stars with 1841 reviews

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Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

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Cons mentioned filter

95%would recommend to a friend

Customers are saying

Customers regard the 65" Class BRAVIA XR X90L LED 4K UHD Smart Google TV (2023) highly for its excellent picture quality, realistic color, and ease of use. Many find the setup process straightforward and appreciate the overall TV quality, especially considering the reasonable price. Some customers have noted minor drawbacks such as the remote control lacking a number pad, minimal glare, and occasional slight blooming. A few have also mentioned concerns about contrast and occasional lag when opening apps.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 42 Showing 821-840 of 1,841 reviews
  • Rated 5 out of 5 stars

    Great Upgrade

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I’ve been looking to upgrade my living room TV and this definitely was number 1 to research. Very happy with this one. I’m still not used to such a fantastic picture.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi StevenC,

      You made the right choice upgrading to the Sony X90L! We're thrilled that you are enjoying the picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Sony is the goods.

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very happy with this purchase and the store employee's service. Replaced an existing Bravia.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Edgeg,
      Thank you for sharing your experience! It’s great to hear that your new Sony BRAVIA XR X90L has met your expectations and that the store team provided excellent service. Congratulations on your upgrade and thank you for choosing Sony! Enjoy! -Maria Sony_US

  • Rated 5 out of 5 stars

    Tv review

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    Posted . Owned for 1.5 years when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I definitely loved the tv its been the greatest thing ever

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi OmarR,
      Thanks for the great review! We are thrilled to hear that your XR-65X90L has been such a hit. It’s awesome to know it has made such a big impact on your home entertainment.

      We appreciate your decision to go with Sony!
      Best regards,
      Estefany Sony_US

  • Rated 5 out of 5 stars

    TV for the living room

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV for the living room. The picture quality is great, sound is very good.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Iceboxbuyer, Thank you for the 5-star rating! It's fantastic to hear that the Sony X90L is enhancing your living room experience! Great picture quality and sound are exactly what one looks for in a good TV. Thanks for purchasing the 65" X90L and for choosing Sony! -Jess Sony_US

  • Rated 5 out of 5 stars

    Cal Smith

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Instller was fantastic. It took a while to figure out how to use the remote to get where we wished to be, but the picture and sound quality are very good.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi CalvinS, Excellent choice! We are glad to hear that you are happy with the picture quality of your new TV! Thank you for choosing Sony! -Carl Sony_US

  • Rated 5 out of 5 stars

    Sony Bravia 65" with Sound Bar and Subwoofer

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Even with a very low 4 Mbps internet download speed (we were told 20 Mbps was minimum), we are receiving outstanding 4K picture! We also added the Sony sound bar and subwoofer... like sitting in a theater!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JbTk,

      Perfect! We're thrilled that you are enjoying the picture quality of the TV and how it works well with your other Sony devices. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 4 out of 5 stars

    great

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    this tv is perfect for everything.. the only thing is its pricey

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DevonC!
      We appreciate your feedback about our X90L TV. It's a pleasure to hear that you're enjoying it.

      With our television you can experience real-life depth and detail with the deep black and impressive brightness.

      Thanks for choosing Sony!
      Best regards,
      Estefany Sony_US

  • Rated 5 out of 5 stars

    Sony TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very nice product with excellent quality and good color.

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Great tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv Thank you. Great tv Great tv Thank you. Great tv Thank you.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi there, Perfect! We are truly happy to know that you're satisfied with the amazing performance of your XR65X90L. Thank you very much for your purchase and for choosing Sony! - Romeo Sony_US

  • Rated 5 out of 5 stars

    Great tv

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing picture quality PS5 runs amazing on this tv! The speed of the loading apps and switch back and forth between apps is super fast blows any Samsung I've had out of the water for speed!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Hottmoma, Thanks for the 5-star rating! We're glad you like your new TV. Enjoy and thanks for choosing Sony. -Craig Sony_US

  • Rated 5 out of 5 stars

    Great quality, its a sony

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    Posted . Owned for 4 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love the tv, the sound and clarity are awesome, excellent product

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RaulC, we're glad you love the picture and sound quality of our product. Thanks for choosing Sony. ~Earl Sony_US

  • Rated 5 out of 5 stars

    Amazing Picture Quality

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We love our new television. The picture quality is amazing. The integration with streaming applications and seamless navigation are fantastic features.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Tomi, Thank you for your awesome review! We are glad to hear that you are enjoying the picture quality of your new TV! Thank you for your positive feedback and thank you for choosing Sony! -Carl Sony_US

  • Rated 5 out of 5 stars

    Sony for the win!

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    Posted . Owned for 10 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sony crushed it yet again! Never been disappointed with a Sony TV! This one makes a great addition to our newly redesigned living room!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RyanB,

      Amazing! We're thrilled that you are enjoying the performance of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Mr.

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture. I would purchase it again and have told people about it.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi PatT, we're glad you like the picture quality of our product! Thanks for choosing Sony! ~Earl Sony_US

  • Rated 5 out of 5 stars

    Best tv I’ve owned

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Couldn’t be happier with this TV whether upgrading from an older base model 4k or a 1080p it’s mind blowing every movie seems like a whole new experience with how vivid the colors are.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JJRH, Perfect! We're thrilled to hear that your new Sony X90L has elevated your movie-watching experience to new heights with its vivid colors. Thanks for choosing Sony! -Sam Sony_US

  • Rated 5 out of 5 stars

    It's a Sony!

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV is great! Got this after my 5 year old Samsung went bad. The difference is quite noticeable as newer technology advances and keeps getting better and better.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ScottK, Thank you for upgrading to your new Sony X90L! We're very happy to hear that your new Sony X90L worked great, providing you with performance and quality you expected. Thanks for choosing Sony! -Sam Sony_US

  • Rated 5 out of 5 stars

    My Sony 65" BRAVIA XR X90L LED UHD Smart GoogleTV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV has a beautiful picture and the Smart Google TV makes it extremely easy to stream shows. The remote control is easy to operate and hooking up the TV to the internet was easy as pie. I couldn't be happier!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi LarryO,
      Thank you for such a great review! We're delighted to hear your enjoyable experience with the outstanding picture quality, Google TV features, easy operation of remote and network connectivity of your new TV. Your satisfaction means a lot to us. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! - Kris Sony_US

  • Rated 5 out of 5 stars

    Nice tv

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture, sound and easy to use. A lot of apps!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Mara, thank you for your five-star rating! We are thrilled to hear that you are happy with the picture and sound quality of the BRAVIA XR X90L. It's great to read that you found it easy to use and are enjoying the wide range of apps available. Thank you for choosing Sony. Regards. -Jenn Sony_US

  • Rated 5 out of 5 stars

    Great

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture, size , and response time. Made for playing video games and had high fps

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Avvezan, we're glad you are enjoying the picture quality of our product! Thanks for choosing Sony. ~Earl Sony_US

  • Rated 5 out of 5 stars

    Sony TV & Soundbar

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent quality picture. Still struggling with getting the sound bar to adjust to the way we like it. Otherwise, a great system.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi PCDisappointed, we're glad you like the picture and sound quality of our product. Thanks for choosing Sony. ~Earl Sony_US

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