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Customer Ratings & Reviews

Your price for this item is $849.99
The comparable value price is $1,199.99

Customer reviews

Rating 4.8 out of 5 stars with 1761 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

Pros mentioned filter

Cons mentioned filter

95%would recommend to a friend

Customers are saying

Customers have good things to say about the 65" Class BRAVIA XR X90L LED 4K UHD Smart Google TV's picture quality, color accuracy, and ease of setup. Many appreciate the excellent value for the price and the impressive refresh rate, resulting in a positive overall experience. However, some users have noted issues with the remote control's design and occasional reliability concerns. A few also mentioned minor drawbacks such as glare and blooming in certain viewing conditions.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 43 Showing 841-860 of 1,761 reviews
  • Pros mentioned:
    Tv quality

    Rated 5 out of 5 stars

    Good tv

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    Posted . Owned for 3 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    My best purchase What I did at Best Buy and I like the quality that is seen

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JoseM, Thank you for the 5 stars! We're thrilled to hear that you had a great experience in purchasing the your Sony BRAVIA XR X90L TV. It's also our pleasure that the quality of this Sony TV satisfies you! Thank you for choosing Sony! Enjoy! -Maria Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Excellent!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Beautiful picture and a good sound. Able to get many channels

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ClaudiaS,
      Thank you for the wonderful review! We're thrilled to hear that you're enjoying the beautiful picture and sound on your Sony BRAVIA XR X90L. It's great to know you're getting great channel access too!
      Thank you for choosing Sony! Enjoy your new TV! -Maria Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Love it!

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Compared side by side with my old Vizio 4k and the difference was night and day! Great picture and the interface is extremely easy to navigate. Also very fast response.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Evan, We are happy that you like the performance of your Sony BRAVIA and that you love it. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Look No Further

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Incredible TV. Look no further if you’re in the market for a 65” tv with great color and quality.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BryceD, Thank you for sharing your experience and for the 5 stars! We're very much delighted that you find your Sony BRAVIA XR TV incredible! Thank you for choosing Sony, and here's to more enjoyable experience with your Sony TV! - Maria Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great size, Beautiful picture. Sound quality is amazing, overall very nice

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Kiki, Thank you so much for the 5 stars! We're glad that you're loving the Sony BRAVIA XR X90L TV and its great size, beautiful picture, and amazing sound. Thank you for choosing Sony! Enjoy! -Maria Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 3 out of 5 stars

    Nice But Faulty

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The picture quality is nice. The apps are easy to use. Only problem is my tv keeps freezing on me. I have to unplug the tv for it to work. I will be contacting Best Buy to fix the problem.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DeniseM,
      Thank you for your purchase. While we are happy that you like the picture quality and how easily you can use the apps, we're sorry to hear that you are having some issues with the TV. Please allow us to help and turn this to a better one.

      First, make sure the TV runs to its latest firmware version. Here's the link for the firmware update.

      https://www.sony.com/electronics/support/lcd-tvs-android-x90l_x91l-series/xr-65x90l/software/00294706

      Second, you may follow these helpful links for troubleshooting.

      The TV Freezes When Watching a TV Program:
      https://www.sony.com/electronics/support/articles/00167132?utm_source=glean
      https://www.sony.com/electronics/support/articles/00159487


      We'd like to make sure you are taken care of. May we contact you to help and get more information? If so, please email the below information to socialsupport@am.sony.com. Apologies if you disclosed some of this information in your review and to customer service, we just want to ensure that we have your accurate details at the time of communication.


      Full Name:
      BestBuy Username:
      Telephone Number:
      Model Number:
      Additional Information regarding your experience with the X90L:


      We are sorry for the inconvenience and hope to speak to you to resolve this matter.

      Regards,
      Marco Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony 65 inch TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The Sony TV is an excellent TV. I was going to get the 55 inch and ended up getting the 65 inch and it is wonderful!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi NickV, Thank you so much for the 5-star rating! We are glad to hear that you are happy with your purchase! Thank you for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    65 in. Sony

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    picture so clear , I felt that i'am standing right there with them with purchase of th sound bar and a subwoofer Sam just blown away. sounds Greatttttttt

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DavidH, Awesome! We're thrilled to hear that you're blown away with the exceptional picture and sound quality of your new Sony X90L and soundbar setup. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV Very clear picture mmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmm

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi winelover,

      Thank you for your feedback on the Sony BRAVIA XR X90L! It's great to know you're enjoying the crystal-clear picture quality. Thank you for choosing Sony! Enjoy! -Maria Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great 65" TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Bright clear picture and sound. The Goole voice search is a useful and easy to use feature. All in all a great purchaase.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MyGeek, Excellent choice! We are glad to hear that you are happy with the picture and sound quality of your new TV! Thank you for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Price

    Rated 5 out of 5 stars

    Good tv

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    Posted . Owned for 5 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv we enjoy it very much good price and value

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AngelaK, we're glad you are enjoying your new TV! Thanks for choosing Sony. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Tv purchase

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Tv is great got great advice for what I was shopping for and more no pressure got what I thought was best and my budget will shop and recommend Best Buy

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JamesL,

      You made the right choice! We're thrilled that you are enjoying this amazing TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Love it

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv for the money. Probably the best in this price range.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Clee123,

      You made the right choice! We're thrilled that you are enjoying the performance of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony TV Selection

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love my new Sony Bravia TV. The Best Buy live chat assistant helped me finalize the decision. I would have paid the same for a lesser TV without the Best Buy assistants help.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RichardM, That's awesome! We are thrilled to hear that you love your mew Sony BRAVIA 4K smart Google TV. It's great to know that you were assisted well by our local dealer. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great purchase

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Awesome tv it is a great addition to our living room. The picture is very defined.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ManuelG, Fantastic! We're extremely pleased to hear about your satisfaction with the amazing picture & quality of your XR65X90L. Thank you so much for the perfect star review and for choosing Sony! - Romeo Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Beautiful picture and excellent sound.

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    It's crisp, clear, bright and shows people and objects perfectly. With great sound qualities.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Kate, Thanks for the 5-star rating! We're glad you like your new TV. Enjoy and thanks for choosing Sony. -Craig Sony_US

  • Pros mentioned:
    Color

    Rated 5 out of 5 stars

    Amazing Picture Quality

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    One of the best viewing experiences i have ever had witb a TV, especially in a brightly lit room. Exceeds all my expectations. Would highly recommend.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Erizzle, we're glad you like your new TV! Thanks for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Nothing beats a Sony

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sony is the best! Nice big, sharp picture. Colors are very accurate. Sound is so-so, but that’s how all the flat screens are…my Bose soundbar makes up for it. Very happy with my purchase !

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi TimC, Thanks for the positive feedback! The Sony 65" Class BRAVIA XR X90L LED 4K UHD Smart Google TV delivers a truly immersive and feature-rich entertainment experience. With its stunning visuals, powerful audio, and smart features, this television sets a high standard for what modern TVs can achieve. Whether you're a cinephile, a gamer, or simply someone who appreciates a top-tier viewing experience, the BRAVIA XR X90L is sure to impress. Thanks for choosing Sony! -Craig Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Another great Best Buy experience!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Fantastic picture a total upgrade for my living room TV viewing the in store consultant recommended a different wall mount to optimize viewing quality and the installation team did a tremendous job !

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Mark,
      Great! What a nice upgrade you have there! We're glad that the team did a great job providing you all the information you need to get a nice TV and we are very happy that you chose our Sony XR65X90L BRAVIA TV for its awesome picture and sound quality. With our BRAVIA X90L, you will see a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. It has Sound positioning tweeters, in additional to the TV speakers, which elevates the sound so what you hear matches the picture you see. It also supports Google TV, which brings your favorite content from across your apps and subscriptions and organizes them just for you. Enjoy your movie nights and thank you for choosing Sony! - Marco Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Excellent Product with best color quality

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent buy from Best Buy. Quick Service - best prices over thanks giving and wonderful product from Sony. I am enjoying the TV very much. Best Color quality and crystal clear picture.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Khasnavees, we're glad you like the picture quality of our product! With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! ~Earl Sony_US