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Customer Ratings & Reviews

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Customer reviews

Rating 4.8 out of 5 stars with 1881 reviews

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Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

Pros mentioned filter

Cons mentioned filter

95%would recommend to a friend

Customers are saying

Customers regard the 65" Class BRAVIA XR X90L LED 4K UHD Smart Google TV (2023) highly for its excellent picture quality, realistic color, and ease of use. Many find the setup process straightforward and appreciate the overall TV quality, especially considering the reasonable price. Some customers have noted minor drawbacks such as the remote control lacking a number pad, minimal glare, and occasional slight blooming. A few have also mentioned concerns about contrast and occasional lag when opening apps.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 43 Showing 841-860 of 1,881 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great Picture

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Crisp, clean and an improvement from my 5yr old smart TV. The built-in Google TV service is great for cord cutters. Love the voice remote. Darks are better than with my old TV and about 40% cheaper than an OLED.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BenisJ, Thank you for upgrading to your new Sony X90L! You've made an excellent choice. We're glad you like the built-in Google TV OS, voice command remote control, and excellent picture quality of this TV. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony Bravia

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The quality of a Sony is hands down the best out there. I bought this because my old one after 16 years starting to loose its picture. I have had other brands but the clarity and dependability of a Sony is the one for me

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DianneG, That's amazing! Thank you for giving the product a perfect rating! We're very happy to hear that your investment is worth it and you are having an enjoyable watching experience with your new X90L Full Array LED 4K Ultra HD Smart Google TV! It is wonderful to hear you like the amazing picture and you've seen the overall improvements of this TV over your previous TV. At Sony we strive to put forward the best possible products for our customers. Thank you so much for choosing Sony! -Jess Sony Social Support Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony review

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love the tv…….the installation person was very personable and professional and informative…a great experience

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Happymary, Thank you for your wonderful review! We're thrilled to hear that you love your new Sony X90L. It's great to know that the installation person was personable, professional, and informative, making your experience a positive one. We hope you continue to enjoy your new TV and all the amazing features it offers. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    It's a Sony!

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV is great! Got this after my 5 year old Samsung went bad. The difference is quite noticeable as newer technology advances and keeps getting better and better.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ScottK, Thank you for upgrading to your new Sony X90L! We're very happy to hear that your new Sony X90L worked great, providing you with performance and quality you expected. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Best Sony TV

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    Posted . Owned for 10 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent TV. Image quality is great, it has been working really good, Smart TV with all the connections.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SusanaP! Thank you for your review! We're thrilled to hear you're enjoying your Sony BRAVIA XR X90L. It's great to know the image quality, performance, and Smart TV features are meeting your expectations. Thank you for choosing Sony! Enjoy your amazing TV! -Maria Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony 65" Bravia XR X90L LED 4K

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent TV, great high quality full array LED all the way! I will buy again if I need to!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Emanuel, we're happy to know that you like our product! Thanks for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Amazing Picture Quality

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We love our new television. The picture quality is amazing. The integration with streaming applications and seamless navigation are fantastic features.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Tomi, Thank you for your awesome review! We are glad to hear that you are enjoying the picture quality of your new TV! Thank you for your positive feedback and thank you for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Awesome Sony

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Just a great tv, I've had several and they don't disappoint.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Laura,

      Thank you for choosing Sony!

      We truly appreciate you sharing your positive experience with the XR65X90L TV. We're thrilled to hear that it has continued to exceed your expectations and provide excellent performance, just like your previous Sony TVs. We value your loyalty to Sony and look forward to continuing to provide you with great entertainment experiences!

      Best regards,
      -Fred Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Awesome 65inc tv sharp and clear I love it amazing picture

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi, Raymond,

      Thanks for the great review and the 5-stars rating! It is delightful to hear that you love your BRAVIA TV! Picture quality will be amazing, as the 4K HDR Processor X1 intelligently enhances every scene in real-time boosting color, contrast, and clarity.

      Thank you for choosing Sony, have an amazing day!
      -DiegoV Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    New T.v

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    Posted . Owned for 11 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv looks great great price . Fights feel like there in your living room . PS5 looks great on it

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi LebronE,

      Thank you for your review! We're delighted to hear you're enjoying the stunning visuals and immersive experience of your Sony BRAVIA XR X90L, especially with PS5 and live events. Thank you for choosing Sony! Enjoy! -Maria Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Great TV

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love the TV sound and picture quality. It would be nice if there were some quick buttons on the remote so you did not have to go through as much of the menu to get what you wanted, but not really a complaint because it is very fast transitioning to the selected option.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JoshuaP, Thank you for your positive feedback on the XR65X90L! We're thrilled to hear that you love the TV's sound and picture quality. We appreciate your suggestion regarding quick buttons on the remote. While the current design aims to provide a streamlined and fast user experience, we always value customer input for future improvements. Thanks for choosing Sony! -Sa Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    The perfect television

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV , great sound, great picture, good size, love it

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JosetteC, thanks for the fantastic review! We're glad the Sony - 65" Class BRAVIA XR X90L has made a great impression on you. This TV is widely regarded due to its Full Array LED technology, providing deep blacks, high contrast, and superior brightness. The Acoustic Multi-Audio makes it feel as though sound is coming from the right place in the scene, offering a truly cinematic experience at home! Thank you so much for choosing Sony. Regards, -Dominick Sony_US

  • Pros mentioned:
    Price

    Rated 5 out of 5 stars

    Very happy customer

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Extremely satisfied! Great product at a reasonable price. Would not hesitate to buy it again!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi FranklinB, we're glad you like our product! Thanks for choosing Sony. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony for the win!

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    Posted . Owned for 10 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sony crushed it yet again! Never been disappointed with a Sony TV! This one makes a great addition to our newly redesigned living room!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RyanB,

      Amazing! We're thrilled that you are enjoying the performance of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Worth the extra $

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    Posted . Owned for 4 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is our first TV that's not a Samsung. Totally work the extra money. Both the remote and the onscreen interface are better - picture quality and audio are fantastic.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ESA1,

      You made the right choice with the Sony X90L! We're glad that you like the sound, picture quality, user-interface, and remote of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Excellent TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Really enjoy my new Sony Bravia XR TV. The color and picture quality is wonderful.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AnneT, we're glad you like the picture quality of our product. Thanks for choosing Sony. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Nice tv

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Good quality tv that connects well with sound bar, no complaints

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Love Sony products.

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I only purchase Sony TV’s and only from Best Buy. Their service and prices are great and they make the whole experience easy. I love the new Sony and it works great in our bedroom. Great picture.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello SoCalAl,
      Great! Thank you for trusting Sony when it comes to quality TVs and we're pleased to hear your satisfaction with the service you received and with the performance/quality of our XR65X90L. Thank you for choosing Sony! Enjoy!- Marco Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Excellent TV

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    Posted . Owned for 6 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent TV with a beautiful picture. The viewing angle is great from all corners of the room and the dark/contrast is incredible. Highly recommend this TV!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MatthewC,

      Perfect! We're thrilled that you are enjoying the picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Great TV for the money

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Outstanding quality for the amount you pay the grand kids love playing their games on unit, perfect size and looks great

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello DouglasB,

      Thank you for choosing Sony!

      We couldn't be happier to hear that the XR65X90L TV is delivering outstanding quality and that your grandkids enjoy playing their games on it. It’s wonderful to know the size and design fit perfectly in your space. Thank you for sharing this heartwarming feedback—it truly motivates us to keep creating great experiences for families.

      Best regards,
      -Fred Sony_US