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Customer Ratings & Reviews

Your price for this item is $849.99
The comparable value price is $1,199.99

Customer reviews

Rating 4.8 out of 5 stars with 1761 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

Pros mentioned filter

Cons mentioned filter

95%would recommend to a friend

Customers are saying

Customers have good things to say about the 65" Class BRAVIA XR X90L LED 4K UHD Smart Google TV's picture quality, color accuracy, and ease of setup. Many appreciate the excellent value for the price and the impressive refresh rate, resulting in a positive overall experience. However, some users have noted issues with the remote control's design and occasional reliability concerns. A few also mentioned minor drawbacks such as glare and blooming in certain viewing conditions.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 44 Showing 861-880 of 1,761 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    TV input

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very good tv. I am satisfied with the picture quality

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BlancaB,
      Thank you for your review! We're happy to hear that you're satisfied with the picture quality of your Sony BRAVIA XR X90L. Enjoy your viewing experience!
      Thank you for choosing Sony! -Maria Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The TV is a great product and has a very good picture quality.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AngieE, Fantastic! We're delighted to hear you appreciate the great picture quality of your Sony X90L. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Love this TV

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I have always loved Sony products. This TV has not let me down. There was a factory defect that caused me to get a replacement. Best Buy customer support was great and the replacement was easy to get.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Matt, We truly appreciate you taking the time to share this wonderful feedback! We're very happy to hear that you were able to easily get a replacement for the previously defective unit. And we're glad that you love your new Sony X90L. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great tv for the price

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Purchase went smooth and the product is great so far. I feel like there are a couple features that were not quite what I was told or understood them to be but overall, it's a great product.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DavidJ,

      Thanks for sharing your review and experience with the X90L TV. If you need more information about the TV, help guides and manuals are available on our support website.

      See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Excellent TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I recently purchased this TV with the intention of using it primarily for gaming and watching movies, and I must say it has exceeded my expectations in every way. This TV is an absolute game-changer, pun intended.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Eskg, Thanks for sharing your awesome experience. We are thrilled to hear that your new Sony BRAVIA exceeded your expectations. We always strive to deliver the best picture and sound quality with our TVs. With our BRAVIA X90L, you will see a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. It has Sound positioning tweeters, in additional to the TV speakers, which elevates the sound so what you hear matches the picture you see. It also supports Google TV, which brings your favorite content from across your apps and subscriptions and organizes them just for you. Thank you for your purchase. Enjoy your movie nights! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony 65 inch TV.

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The quality and color of the t v is remarkable The employee was very helpful and very knowledgeable.On questions we had.We are very happy with this t.V

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Bigdog, We're glad you like your new TV. Enjoy and thanks for choosing Sony! -Craig Sony_US

  • Cons mentioned:
    Remote control

    Rated 4 out of 5 stars

    wonderful TV disappointing remote

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love this TV. Just one problem. The remote is not lighted and far too complicated. For me it is almost unworkable. I tried to get a replacement buy downloading an app. there are a few out there that claim to be Sony. How can I trust them.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RobertP, Thank you for the feedback on your experience with your Sony X90L. We're glad you love your new Sony TV. At Sony, we are always looking to improve our product quality and features. We have noted your input about the remote control and will be sure to forward this feedback to the appropriate department. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Purchase now

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Good picture worth the buy I have no complaints at all

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi TajhS,

      Thank you for the 5 stars! We’re delighted to hear that you’re enjoying the great picture quality of your Sony BRAVIA XR X90L and that it’s met your expectations. Thank you for choosing Sony! -Maria Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony Television

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Overall we are very happy with the new television. The picture quality is great and easy functionality.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Tbirdman4ever, You definitely made the right choice! Thank you for upgrading to your new Sony X90L. We are delighted to know that you are satisfied with your purchase and it matches your expectations. We always strive to deliver the best picture and sound quality with our TVs. Thanks for choosing Sony! -Jess Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Good Sony picture

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Gorgeous picture as expected from Sony,the only thing that is a slight letdown for me is the reflection handling. I can clearly see the when my lamps are on in the reflection of the tv in darker scenes. When you're watching something that has a colorful picture it's not a problem but when it's a darker scene you're watching it's quite noticable

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Eric, we're glad you like the picture quality of our product. We understand your feedback regarding the reflection of your Sony unit. You can adjust the screen's luminance level according to the ambient light's luminance level to reduce glare. You can follow this link for more details:

      https://www.sony.com/electronics/support/articles/00190409?utm_source=glean

      If you require any additional support with regard to this product, please email us at socialsupport@am.sony.com with the following details: Name: Username: Model Number: Issue: Telephone Number:

      With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Awesome!! Very pleased with my purchase

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    What a beautiful tv just an amazing picture!! Very nice quality!! When setting up it reads the acoustics in the room!!! Love love this very happy with our purchase! Worth every penny

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RoseB,

      Perfect! We're glad that you like the sound and picture quality of the TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Color

    Rated 5 out of 5 stars

    65 Sony

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Perfect tv great view awesome color Sony is one of the best

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi HomePod, Thank you for your amazing review! We're thrilled to hear that you are enjoying your Sony X90L. It's fantastic to know that you appreciate the great view and awesome color quality. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Worth It

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture and sound quality are amazing. When I watch tv or I’m playing a game everything is very vibrant and clear, definitely looking to get another one

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DevonC, We are thrilled to know that you like the picture and sound quality of your new Sony BRAVIA smart Google TV. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Tv quality

    Rated 5 out of 5 stars

    Highly Recommended

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV, Highly Recommended, very satisfied with this Purchase.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Jake, Thank you for the fantastic 5-star review! We're thrilled to hear that you're enjoying your new Sony BRAVIA XR X90L. Your satisfaction means the world to us. Thank you for recommending and choosing Sony, and happy viewing! -Maria Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    great

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Best 65' I've ever had. AND I've had three to compare with.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Bob091, Amazing! We're thrilled to hear that the X90L is the best 65" TV you've ever had, especially considering you have three others to compare it with. Your satisfaction is our top priority, and we're glad that our product has met your expectations. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    I love my purchase!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV is fantastic! Grade upgrade from my Bravia from 2016. The colors are vivid and picture is clear. Even the darker colors are clearer and deeper. All apps run super smoothly.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Cisra3,

      You made the right choice upgrading to the Sony X90L! We're thrilled that you are enjoying the picture quality and Google software of the TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Color

    Rated 5 out of 5 stars

    best color

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The color is fantastic! No problems to set up. Also was able to hook up with to my old Bose sound system with out any problems, just using an adapter as my old one is not bluetooth.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AndreaR, Great! We're so pleased to hear you like the fantastic colors, ease of setup, and seamless connectivity with your Bose sound system. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony 65”

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The best bang for your buck. The quality is the best you can get.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Iamtheone, Congratulations on your purchase! We're glad that the overall quality of your new Sony BRAVIA XR X90L TV is to your liking. Thank you so much for the 5 stars and for choosing Sony! Enjoy! -Maria Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Good Sony Quality

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We have been long time users of Sony televisions and this one did not disappoint. Nice vivid picture and convenient to all our streaming services. We highly recommend it!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi TomH, Thanks for your feedback. We are glad that you like the quality of your new Sony BRAVIA X90L 4K smart Google TV. We always strive to deliver the best picture and sound quality with our TVs. Thank you for choosing Sony! Vincent Sony_US

  • Pros mentioned:
    Color

    Rated 5 out of 5 stars

    Best Tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing TV if you want the best then this is it the color and graphics are so good i use it for gaming its so smooth and there's so many settings for everything so everything will look good

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ChanceJ,

      Great! We're glad that you like the picture quality and settings of the TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US