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Customer Ratings & Reviews

$849.99
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Comp. Value: $1,199.99

Customer reviews

Rating 4.8 out of 5 stars with 1841 reviews

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Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

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Cons mentioned filter

95%would recommend to a friend

Customers are saying

Customers regard the 65" Class BRAVIA XR X90L LED 4K UHD Smart Google TV (2023) highly for its excellent picture quality, realistic color, and ease of use. Many find the setup process straightforward and appreciate the overall TV quality, especially considering the reasonable price. Some customers have noted minor drawbacks such as the remote control lacking a number pad, minimal glare, and occasional slight blooming. A few have also mentioned concerns about contrast and occasional lag when opening apps.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 45 Showing 881-900 of 1,841 reviews
  • Rated 3 out of 5 stars

    Nice But Faulty

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The picture quality is nice. The apps are easy to use. Only problem is my tv keeps freezing on me. I have to unplug the tv for it to work. I will be contacting Best Buy to fix the problem.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DeniseM,
      Thank you for your purchase. While we are happy that you like the picture quality and how easily you can use the apps, we're sorry to hear that you are having some issues with the TV. Please allow us to help and turn this to a better one.

      First, make sure the TV runs to its latest firmware version. Here's the link for the firmware update.

      https://www.sony.com/electronics/support/lcd-tvs-android-x90l_x91l-series/xr-65x90l/software/00294706

      Second, you may follow these helpful links for troubleshooting.

      The TV Freezes When Watching a TV Program:
      https://www.sony.com/electronics/support/articles/00167132?utm_source=glean
      https://www.sony.com/electronics/support/articles/00159487


      We'd like to make sure you are taken care of. May we contact you to help and get more information? If so, please email the below information to [email protected]. Apologies if you disclosed some of this information in your review and to customer service, we just want to ensure that we have your accurate details at the time of communication.


      Full Name:
      BestBuy Username:
      Telephone Number:
      Model Number:
      Additional Information regarding your experience with the X90L:


      We are sorry for the inconvenience and hope to speak to you to resolve this matter.

      Regards,
      Marco Sony_US

  • Rated 5 out of 5 stars

    Wonderful pictures and sound.

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Best choice I’ve made all year. Beautiful collar, beautiful sound perfect choice.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi WandaC, Thank you so much for the 5-star rating! We are glad to hear that you are happy with your purchase! Thank you for choosing Sony! -Carl Sony_US

  • Rated 5 out of 5 stars

    Another great Best Buy experience!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Fantastic picture a total upgrade for my living room TV viewing the in store consultant recommended a different wall mount to optimize viewing quality and the installation team did a tremendous job !

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Mark,
      Great! What a nice upgrade you have there! We're glad that the team did a great job providing you all the information you need to get a nice TV and we are very happy that you chose our Sony XR65X90L BRAVIA TV for its awesome picture and sound quality. With our BRAVIA X90L, you will see a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. It has Sound positioning tweeters, in additional to the TV speakers, which elevates the sound so what you hear matches the picture you see. It also supports Google TV, which brings your favorite content from across your apps and subscriptions and organizes them just for you. Enjoy your movie nights and thank you for choosing Sony! - Marco Sony_US

  • Rated 5 out of 5 stars

    Excellent TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I recently purchased this TV with the intention of using it primarily for gaming and watching movies, and I must say it has exceeded my expectations in every way. This TV is an absolute game-changer, pun intended.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Eskg, Thanks for sharing your awesome experience. We are thrilled to hear that your new Sony BRAVIA exceeded your expectations. We always strive to deliver the best picture and sound quality with our TVs. With our BRAVIA X90L, you will see a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. It has Sound positioning tweeters, in additional to the TV speakers, which elevates the sound so what you hear matches the picture you see. It also supports Google TV, which brings your favorite content from across your apps and subscriptions and organizes them just for you. Thank you for your purchase. Enjoy your movie nights! Vincent Sony_US

  • Rated 5 out of 5 stars

    Nothing beats a Sony

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sony is the best! Nice big, sharp picture. Colors are very accurate. Sound is so-so, but that’s how all the flat screens are…my Bose soundbar makes up for it. Very happy with my purchase !

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi TimC, Thanks for the positive feedback! The Sony 65" Class BRAVIA XR X90L LED 4K UHD Smart Google TV delivers a truly immersive and feature-rich entertainment experience. With its stunning visuals, powerful audio, and smart features, this television sets a high standard for what modern TVs can achieve. Whether you're a cinephile, a gamer, or simply someone who appreciates a top-tier viewing experience, the BRAVIA XR X90L is sure to impress. Thanks for choosing Sony! -Craig Sony_US

  • Rated 5 out of 5 stars

    Bomb.com

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV and super vivid. Super happy with purchase

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ClarkeW, we're glad you are happy with your purchase! Enjoy your new TV! Thanks for choosing Sony. ~Earl Sony_US

  • Rated 5 out of 5 stars

    Color galore

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sleek, with an impressive display of color the Bravia provides a visual smorgasbord of stunning beauty.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MarkO,

      It brings us great satisfaction to hear your thoughts on the BRAVIA X90L! We are delighted that you find the picture quality magnificent and the design elegant. Our team works hard to deliver outstanding vibrancy and exquisite image presentation, and we thank you for acknowledging the visual splendor this model offers. Enjoy your television!

      Thank you for choosing Sony.

      Regards,
      Dominick Sony_US

  • Rated 5 out of 5 stars

    Sony TV Selection

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love my new Sony Bravia TV. The Best Buy live chat assistant helped me finalize the decision. I would have paid the same for a lesser TV without the Best Buy assistants help.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RichardM, That's awesome! We are thrilled to hear that you love your mew Sony BRAVIA 4K smart Google TV. It's great to know that you were assisted well by our local dealer. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Rated 5 out of 5 stars

    Love this TV

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I have always loved Sony products. This TV has not let me down. There was a factory defect that caused me to get a replacement. Best Buy customer support was great and the replacement was easy to get.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Matt, We truly appreciate you taking the time to share this wonderful feedback! We're very happy to hear that you were able to easily get a replacement for the previously defective unit. And we're glad that you love your new Sony X90L. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony! -Sam Sony_US

  • Rated 5 out of 5 stars

    Excellent Product with best color quality

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent buy from Best Buy. Quick Service - best prices over thanks giving and wonderful product from Sony. I am enjoying the TV very much. Best Color quality and crystal clear picture.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Khasnavees, we're glad you like the picture quality of our product! With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! ~Earl Sony_US

  • Rated 5 out of 5 stars

    65 in. Sony

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    picture so clear , I felt that i'am standing right there with them with purchase of th sound bar and a subwoofer Sam just blown away. sounds Greatttttttt

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DavidH, Awesome! We're thrilled to hear that you're blown away with the exceptional picture and sound quality of your new Sony X90L and soundbar setup. Thanks for choosing Sony! -Sam Sony_US

  • Rated 5 out of 5 stars

    Great tv for the price

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Purchase went smooth and the product is great so far. I feel like there are a couple features that were not quite what I was told or understood them to be but overall, it's a great product.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DavidJ,

      Thanks for sharing your review and experience with the X90L TV. If you need more information about the TV, help guides and manuals are available on our support website.

      See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Great Purchase

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This Sony Bravia XR X90L LED 4K UHD Smart tv has a bright and beautiful picture. One of the best tv purchases that I ever made!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AnitaF, You've made an excellent choice! We're very pleased to hear you like the bright and beautiful picture quality of your Sony X90L. Thanks for choosing Sony! -Sam Sony_US

  • Rated 5 out of 5 stars

    Sony

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Absolute best refresh rate and high-definition picture. I would definitely recommend this TV

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Denny, Thank you so much for the 5 stars! We’re so glad to hear that the BRAVIA XR X90L’s refresh rate and HD picture quality are meeting your expectations. Thank you for recommending and choosing Sony! Enjoy every moment! -Maria Sony_US

  • Rated 5 out of 5 stars

    High quality TV

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Delivered and brought to my apartment effectively, TV has excellent picture quality

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RomanM,

      Thank you for sharing your experience! We're thrilled to hear that your Sony BRAVIA XR X90L was delivered efficiently and that you're enjoying its excellent picture quality. We hope it continues to enhance your viewing experience for years to come.

      Thank you for choosing Sony! -Maria Sony_US

  • Rated 5 out of 5 stars

    Tv purchase

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Tv is great got great advice for what I was shopping for and more no pressure got what I thought was best and my budget will shop and recommend Best Buy

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JamesL,

      You made the right choice! We're thrilled that you are enjoying this amazing TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Good TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Best TV I’ve used. Great in bright or dark rooms. Great for gaming.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Noah, Thank you for sharing your wonderful 5-star experience! We're thrilled to hear that you consider the Sony BRAVIA XR X90L TV to be the best for its exceptional picture quality. We appreciate your choice of Sony and hope you enjoy your BRAVIA experience to the fullest! -Maria Sony_US

  • Rated 5 out of 5 stars

    Great tv

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV, good size and the picture quality is great. No dark spots like my old tv.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ArianaR, Thanks for the 5 stars! We're glad that the size and picture quality of your new Sony BRAVIA XR X90L TV are to your liking. Congratulations on your TV upgrade, and thank you so much for choosing Sony! -Maria Sony_US

  • Rated 5 out of 5 stars

    Second monitor

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Using for a second monitor for my laptop. It works great

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Gr40john,
      Thanks so much for sharing your feedback on the XR-65X90L.
      We feel privileged to know that it works great for you as a second monitor for your laptop!

      The X90L is perfect for this kind of use, as it includes HDMI 2.1 features like support for 4K/120fps input, ensuring smooth performance.

      We're genuinely thankful you decided on Sony!
      Best regards,
      Estefany Sony_US

  • Rated 5 out of 5 stars

    It works!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    It has worked well from the beginning. Setup was professionally done.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RonH, Thank you for your positive review of the Sony X90L! We're thrilled to hear that it has worked well from the beginning and that the setup was professionally done. Thank you for choosing Sony! -Sam Sony_US

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