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Customer Ratings & Reviews

  • SONY Full Array LED
  • Angle. Sony - 65" Class BRAVIA XR X90L LED 4K UHD Smart Google TV - Black.
  • Left. Sony - 65" Class BRAVIA XR X90L LED 4K UHD Smart Google TV - Black.
  • Back. Sony - 65" Class BRAVIA XR X90L LED 4K UHD Smart Google TV - Black.
  • Alt View 1. Sony - 65" Class BRAVIA XR X90L LED 4K UHD Smart Google TV - Black.
  • Alt View 2. Sony - 65" Class BRAVIA XR X90L LED 4K UHD Smart Google TV - Black.
  • Remote Control. Sony - 65" Class BRAVIA XR X90L LED 4K UHD Smart Google TV - Black.
  • Alt View 3. Sony - 65" Class BRAVIA XR X90L LED 4K UHD Smart Google TV - Black.
  • Alt View 11. Sony - 65" Class BRAVIA XR X90L LED 4K UHD Smart Google TV - Black.
  • Alt View 13. Sony - 65" Class BRAVIA XR X90L LED 4K UHD Smart Google TV - Black.
  • Alt View 14. Sony - 65" Class BRAVIA XR X90L LED 4K UHD Smart Google TV - Black.
  • Alt View 15. Sony - 65" Class BRAVIA XR X90L LED 4K UHD Smart Google TV - Black.
  • Alt View 16. Sony - 65" Class BRAVIA XR X90L LED 4K UHD Smart Google TV - Black.
  • Alt View 17. Sony - 65" Class BRAVIA XR X90L LED 4K UHD Smart Google TV - Black.
  • Alt View 18. Sony - 65" Class BRAVIA XR X90L LED 4K UHD Smart Google TV - Black.
  • Alt View 19. Sony - 65" Class BRAVIA XR X90L LED 4K UHD Smart Google TV - Black.
  • Alt View 26. Sony - 65" Class BRAVIA XR X90L LED 4K UHD Smart Google TV - Black.
  • X90L 65" Class Full Array LED TV SONY 57" 2.75" TV Menu 34" 64.5" 32.75" + a I A + CH BRAVIA NETFLIX SORS Toufabee prome-video 47.625" 13.625" Music crenchymoe 2.8" SONY 47.625" Voice remote control
  • Picture and sound in harmony: Side tweeters elevate the sound and improve dialogue. Acoustic Multi-Audio 3D Surround Upscaling Dolby ATMOS.
  • Billions of accurate colors Natural and precise picture quality Conventional TV XR Triluminos Pro
  • Intelligent motion processing: See blur-free picture quality in fast-moving action, sports and games. Conventional TV vs XR Motion Clarity.
  • Alt View 31. Sony - 65" Class BRAVIA XR X90L LED 4K UHD Smart Google TV (2023) - Black.
  • Our most powerful TV processor ever: Hundreds of thousands of details are enhanced every second for lifelike picture quality. SONY XR Cognitive Processor XR.
  • Enhanced contrast and brightness TV backlight is precisely controlled creating deep, detailed blacks with high peak brightness XR Full Array LED Contrast Booster 10.
  • Hands-free entertainment: Use Google Assistant to find movies, stream apps, play music, and control your TV and smart home. Hey Google.
  • Movies on us with the BRAVIA CORE app: * 5 credits to redeem on latest release movies * 12 months subscription on hundreds of classics BRAVIA CORE - COE SPIDER-MAN: Homecoming Featued CH&STBUSTERS RILE VENOM LET N U Ceees I AIS - Yo Lbory SPIDER-MAN MAN - EM - OESINENT FII JUMANJI THE NEXT LEVEL LLEIERS TPS ACCOs
  • Discover new ways to enjoy your TV with the optional BRAVIA CAM. With the BRAVIA CAM, you can have a video chat on the big screen, automatically adjust picture and sound to your room, and more.
  • Google TV For you Live Apps Library Google TV prime video The Lord of the Rings: The Rings of Power Set in Middle Earth's Second Age, a great evil returns to the land and the Rings of Power are forged. Top picks for you MEMARVEL Severance Disney+ - vtriamina BUY EVERY THING EVERYO VHERE ALL A ONCE LOVE. VICTOR Disney'+ - unsamina Your apps - YouTube prime video Disney+ tv ax YouTube Music Spotify
  • The image features a large flat screen TV with a PlayStation 5 logo on it, indicating that it is perfect for the PS5 gaming console. The TV is displayed in a blue background, and the image is described as having a "blood and gore" rating, suggesting that it may show violent or intense content.
  • Sony - XR Triluminos Pro Product Overview Video video 2 minutes 52 seconds
  • Sony - Cognitive Processor XR Product Overview Video video 1 minutes 22 seconds
  • Sony - X90L Product Overview Video video 0 minutes 52 seconds
  • Sony TV Google Video video 3 minutes 21 seconds
  • Keep Your New TV Damage-Free video 0 minutes 47 seconds
  • Google Assistant Video video 2 minutes 26 seconds
  • Safely Unbox Your Sony TV video 2 minutes 29 seconds
  • Safely Unbox Your Sony TV video 2 minutes 25 seconds

Sony - 65" Class BRAVIA XR X90L LED 4K UHD Smart Google TV (2023)

Model:
XR65X90L
SKU:
6544733
Highly rated by customers for:
$849.99
Save $350
The comparable value is $1,199.99

Customer reviews

Rating 4.8 out of 5 stars with 1881 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

Pros mentioned filter

Cons mentioned filter

95%would recommend to a friend

Customers are saying

Customers regard the 65" Class BRAVIA XR X90L LED 4K UHD Smart Google TV (2023) highly for its excellent picture quality, realistic color, and ease of use. Many find the setup process straightforward and appreciate the overall TV quality, especially considering the reasonable price. Some customers have noted minor drawbacks such as the remote control lacking a number pad, minimal glare, and occasional slight blooming. A few have also mentioned concerns about contrast and occasional lag when opening apps.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 45 Showing 881-900 of 1,881 reviews
  • Pros mentioned:
    Picture quality

    Another great Best Buy experience!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Fantastic picture a total upgrade for my living room TV viewing the in store consultant recommended a different wall mount to optimize viewing quality and the installation team did a tremendous job !

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Mark,
      Great! What a nice upgrade you have there! We're glad that the team did a great job providing you all the information you need to get a nice TV and we are very happy that you chose our Sony XR65X90L BRAVIA TV for its awesome picture and sound quality. With our BRAVIA X90L, you will see a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. It has Sound positioning tweeters, in additional to the TV speakers, which elevates the sound so what you hear matches the picture you see. It also supports Google TV, which brings your favorite content from across your apps and subscriptions and organizes them just for you. Enjoy your movie nights and thank you for choosing Sony! - Marco Sony_US

  • Pros mentioned:
    Picture quality

    Love it!

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Compared side by side with my old Vizio 4k and the difference was night and day! Great picture and the interface is extremely easy to navigate. Also very fast response.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Evan, We are happy that you like the performance of your Sony BRAVIA and that you love it. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    120 Hz, oh my

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Who would have thought 120z TV would change the gamer life <3 It’s so clear that movies are scarier now!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DavonJ, That's great! We're glad that you are satisfied 120 Hz gaming experience and the clear movies of your new Sony BRAVIA XR X90L TV. Thank you so much for choosing Sony! Enjoy! -Maria Sony_US

  • Pros mentioned:
    Picture quality

    Sony 65 inch 4K tv

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Nice picture and easier set up then removing the tv from the box.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AlanC, we're glad you like the picture quality of our product. Thanks for choosing Sony. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Exactly what we were looking for

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Our old tv went out on us unexpectedly and I found that this one was well tested in the areas that matter to me. Has been a beautiful upgrade from our last tv.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BrandiB,

      You made the right choice upgrading to the Sony X90L! We're glad that you like this amazing TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Great

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture, size , and response time. Made for playing video games and had high fps

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Avvezan, we're glad you are enjoying the picture quality of our product! Thanks for choosing Sony. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Mr.

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is a GREAT TV. Vivid picture and lively sound!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi PhillipR. We're delighted to hear your enjoying your new Sony TV!. For instance, there is "Vivid" mode from settings you can set and is designed for bright environments, presenting clear and enhanced colors. Thanks for choosing Sony!. -Milton Sony_US

  • Pros mentioned:
    Picture quality

    Love this TV

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I have always loved Sony products. This TV has not let me down. There was a factory defect that caused me to get a replacement. Best Buy customer support was great and the replacement was easy to get.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Matt, We truly appreciate you taking the time to share this wonderful feedback! We're very happy to hear that you were able to easily get a replacement for the previously defective unit. And we're glad that you love your new Sony X90L. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Nothing beats a Sony

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sony is the best! Nice big, sharp picture. Colors are very accurate. Sound is so-so, but that’s how all the flat screens are…my Bose soundbar makes up for it. Very happy with my purchase !

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi TimC, Thanks for the positive feedback! The Sony 65" Class BRAVIA XR X90L LED 4K UHD Smart Google TV delivers a truly immersive and feature-rich entertainment experience. With its stunning visuals, powerful audio, and smart features, this television sets a high standard for what modern TVs can achieve. Whether you're a cinephile, a gamer, or simply someone who appreciates a top-tier viewing experience, the BRAVIA XR X90L is sure to impress. Thanks for choosing Sony! -Craig Sony_US

  • Pros mentioned:
    Picture quality

    Great tv for the price

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very clear picture. Great sound. Great for video games. No motion blurring that I've noticed.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Frost457, Thank you for sharing your great experience! We're glad that you are enjoying the clear picture and awesome sound quality of your new Sony BRAVIA XR X90L TV, especially during your games. Thank you for choosing Sony! Enjoy! -Maria Sony_US

  • Pros mentioned:
    Picture quality

    Mr.

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture. I would purchase it again and have told people about it.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi PatT, we're glad you like the picture quality of our product! Thanks for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Excellent Product with best color quality

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent buy from Best Buy. Quick Service - best prices over thanks giving and wonderful product from Sony. I am enjoying the TV very much. Best Color quality and crystal clear picture.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Khasnavees, we're glad you like the picture quality of our product! With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Bob

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love the t.v picture is amazing. Sound is great. Love everything about the t.v.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Wonderful, RobertH! We're glad you like the picture and sound quality of the TV. Enjoy and thanks for choosing Sony. -Craig Sony_US

  • Pros mentioned:
    Picture quality

    Great system

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    Posted . Owned for 11 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent TV and professionally installed on my wall.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi GMan60,

      We're glad to hear your X90L is excellent! It's great to know it was professionally installed so you can safely enjoy it. We hope you have amazing movie nights ahead!

      Thank you for choosing Sony!

      Best,
      Aldair Sony_US

  • Pros mentioned:
    Picture quality

    Great tv for the price

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Purchase went smooth and the product is great so far. I feel like there are a couple features that were not quite what I was told or understood them to be but overall, it's a great product.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DavidJ,

      Thanks for sharing your review and experience with the X90L TV. If you need more information about the TV, help guides and manuals are available on our support website.

      See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Great quality, its a sony

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    Posted . Owned for 4 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love the tv, the sound and clarity are awesome, excellent product

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RaulC, we're glad you love the picture and sound quality of our product. Thanks for choosing Sony. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Sony TV Selection

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love my new Sony Bravia TV. The Best Buy live chat assistant helped me finalize the decision. I would have paid the same for a lesser TV without the Best Buy assistants help.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RichardM, That's awesome! We are thrilled to hear that you love your mew Sony BRAVIA 4K smart Google TV. It's great to know that you were assisted well by our local dealer. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Sony TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very nice product with excellent quality and good color.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Me

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very pleased ,salesman was very knowledgeable helped me better understand the product

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi TAF2025,
      Thank you for the 5 stars! It’s great to hear that you're pleased with your Sony BRAVIA XR X90L. Enjoy the excellent picture quality and features it brings to your home!
      Thank you for choosing Sony! -Maria Sony_US

  • Pros mentioned:
    Picture quality

    Great TV!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great product with awesome picture quality of streaming, gaming and all. Would highly recommend

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi EugeneS, Thank you so much for the 5-star review! We're thrilled to hear that the awesome picture quality of your Sony BRAVIA XR X90L TV fits elevates your streaming and gaming experience. We appreciate you for the recommendation and for choosing Sony! Enjoy! -Maria Sony_US

Page 45, Showing 881-900 of 1,881 reviews
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