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Customer Ratings & Reviews

Your price for this item is $849.99
The comparable value price is $1,199.99

Customer reviews

Rating 4.8 out of 5 stars with 1761 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

Pros mentioned filter

Cons mentioned filter

95%would recommend to a friend

Customers are saying

Customers have good things to say about the 65" Class BRAVIA XR X90L LED 4K UHD Smart Google TV's picture quality, color accuracy, and ease of setup. Many appreciate the excellent value for the price and the impressive refresh rate, resulting in a positive overall experience. However, some users have noted issues with the remote control's design and occasional reliability concerns. A few also mentioned minor drawbacks such as glare and blooming in certain viewing conditions.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 45 Showing 881-900 of 1,761 reviews
  • Pros mentioned:
    Price

    Rated 5 out of 5 stars

    Awesome TV,

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Awesome TV, great colors, sounds, size and the price is right for a full array LED

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Vazperen,

      You made the right choice! We're thrilled that you like the sound, picture quality, and size of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Color

    Rated 5 out of 5 stars

    Great clarity and color

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture clarity with excellent color! Smart TV feature offers many options for viewing favorite channels.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MikeR, Amazing! We're glad you like the great picture clarity, excellent color, and smart TV features of your Sony X90L. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV, Great value

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent television in every way. Couldn’t ask for a better picture, with more features and quality for the price! Only complaint I would have, if any, would be the remote not having number buttons.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello JesseL, We are glad that you like the quality and features of your Sony BRAVIA TV. We always strive to deliver the best picture and sound quality with our TVs. With our BRAVIA X90L, you will see a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. It has Sound positioning tweeters, in additional to the TV speakers, which elevates the sound so what you hear matches the picture you see. It also supports Google TV, which brings your favorite content from across your apps and subscriptions and organizes them just for you. If you hit the MENU button on the new remote it will call up a quick menu where you will be able to select a menu feature called "Numbers". This will call up a menu where you can type in numbers 0-9. We take all user input seriously and will make sure your comments reach the appropriate person. Thank you for choosing Sony! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Great Picture

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    Posted . Owned for 11 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV door the price. Everything works great and the interface with Google TV is easy better than what I had in my Samsungs

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Awesome, JRER! We're glad you like your new TV. Enjoy and thanks for choosing Sony. -Craig Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    sony

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    It was very easy to setup and the picture quality out of the box is very good i did very little adjustment to it.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Raybr,
      Awesome! We're happy to hear that you are having a great time with the exceptional picture quality and easy setup with your X90L TV. Your satisfaction means a lot to us. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony upgrade

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great upgrade from a 55” Sony I bought in 2011. Great

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JosephF, Perfect! We're thrilled to hear that you're enjoying your new X90L. It's fantastic to know that it has been a great upgrade from your 55” Sony TV from 2011. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Very Nice Sony TV

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very nice tv. We used to have a glare with our Samsung from our kitchen windows. The Sony’s darker visualization fixed this. I also love the Atmos audio. It works perfectly with our Sony receiver.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi EdwardR, Thank you for sharing your awesome experience. We are glad that you now have a perfect smart TV for your needs. With our BRAVIA X90L, you will see a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. It has Sound positioning tweeters, in additional to the TV speakers, which elevates the sound so what you hear matches the picture you see. It also supports Google TV, which brings your favorite content from across your apps and subscriptions and organizes them just for you. Thank you for choosing Sony! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Love Sony bravia

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love the Sony bravia TV. I have owned 3 different Sony bravia Tv's over the last 12 years. This is the best one by far.. I would definitely purchase again!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Dmroller, Thank you so much for sharing your experience. We are thrilled to hear that you love Sony BRAVIA TVs. Your continued support means so much to us. Thank you for choosing Sony! Vincent Sony_US

  • Pros mentioned:
    Price

    Rated 5 out of 5 stars

    Great Sony TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I would buy again!! I recommend this TV it's on the expensive side but worth every dollar!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Romaine,

      You made the right choice! We're thrilled that you are enjoying this amazing TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Color

    Rated 5 out of 5 stars

    Solid TV

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    Posted . Owned for 8 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great screen resolution and colors. Speakers aren't great, but I have it connected to a stereo system.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Awesome, OurTowne! We're glad you like the picture quality of the TV. Enjoy and thanks for choosing Sony. -Craig Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Tv

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    Posted . Owned for 6 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love the tv!!! Beautiful picture,and sound!!!Sounds like your there!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RichardR, Fantastic! We're very pleased to hear you love the beautiful picture quality and immersive sound experience of your new Sony X90L. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    65" inch sony

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    Posted . Owned for 10 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    great quality in picture and sound, I would purchase again.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JazminV, Thank you so much for sharing your incredible experience. We're delighted that you find the Sony BRAVIA XR X90L TV's picture and sound in great quality. Thank you for choosing Sony! Enjoy! -Maria Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony bravia

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv like sitting in a movie theater. Purchased with Bravia sound bar and sub to complete package

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MichaelL,

      Amazing! We're thrilled that you are enjoying the performance of the TV. You also made the right choice with the Sony soundbar and subwoofer. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Tv is perfect the picture is very clear and fluid colors are vivid and vibrate

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi HectorO, Great! We're glad that you're enjoying the picture quality of your TV. Your feedback is greatly appreciated! Thank you for choosing Sony. Erin Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Besutiful , but…….

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    Posted . Owned for 5 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Beautiful picture and motion clarity , sound is VERY impressive but have to have it fixed already screen keeps going black still have sound though .

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi tendo64,

      Thank you for sharing your feedback! We're glad to hear you're impressed with the picture, motion clarity, and sound quality of your Sony BRAVIA XR X90L. However, we're sorry to learn about the issue with the screen. This is not the experience we want for our customers.

      We would like to know more about your setup and any connected device that may affect the issue.

      In the meantime, you may visit this link for more information and troubleshooting steps that may resolve the issue: https://www.sony.com/electronics/support/articles/00153674?utm_source

      For your setup information, please email the below information to socialsupport@am.sony.com.
      Apologies if you disclosed some of this information in your review and to customer service, we just want to ensure that we have your accurate details at the time of communication.

      Full Name:
      Best Buy Username:
      Telephone Number:
      Sony TV Model Number:
      Additional Information regarding your experience with your BRAVIA TV:

      Thank you for your patience, and we look forward to improving your experience!

      Sincerely,
      Maria Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    A one and only Sony

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Really can't go wrong with a Sony product. I run my pc through it as well. Nothing like a 65 inch monitor to work with.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DavidC, Thank you for the positive feedback! We're so happy to hear that it also works well with your PC. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Amazing

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Absolutely amazing a perfect size and the 120 herts makes it amazing to game on as well and 4k makes it amazing for movies and shows the best tv I’ve ever owned for sure

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Awesome, Abizzle! We're thrilled to hear you are overall pleased with the performance of your Sony X90L and you are enjoying the features, especially the support for 4K at 120Hz signal format to allow for PlayStation®5 compatibility and incredible picture quality of this TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony! -Jess Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony Bravia X90L Review - Erik

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I am very happy with this TV. The anti-glare feature is great in our large living room with lots of windows. The picture quality is amazing.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ErikS, Thank you for sharing your positive experience with your Sony X90L! We're so glad to hear that you appreciate the amazing picture quality and the semi-matte screen that greatly reduces glare. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great purchase

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Absolutely love this tv. Picture and sound is perfect.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SeanN, Thank you so much for sharing your experience! We're glad that you find your Sony BRAVIA XR X90L's picture and sound perfect. Thank you so much for choosing Sony! Enjoy! -Maria Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Excellent!

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    Posted . Owned for 7 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is a great TV! Couldn't be more pleased. Purchased to replace a Bravia I bought 15 years ago. Hope it lasts as long as that one!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MattK, Thank you for upgrading to your new Sony X90L! We're so glad to hear that you're satisfied with your purchase. Thank you for your continued trust in Sony products! -Sam Sony_US