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Customer Ratings & Reviews

Your price for this item is $849.99
The comparable value price is $1,199.99

Customer reviews

Rating 4.8 out of 5 stars with 1761 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

Pros mentioned filter

Cons mentioned filter

95%would recommend to a friend

Customers are saying

Customers have good things to say about the 65" Class BRAVIA XR X90L LED 4K UHD Smart Google TV's picture quality, color accuracy, and ease of setup. Many appreciate the excellent value for the price and the impressive refresh rate, resulting in a positive overall experience. However, some users have noted issues with the remote control's design and occasional reliability concerns. A few also mentioned minor drawbacks such as glare and blooming in certain viewing conditions.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 46 Showing 901-920 of 1,761 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV Great Proce and Service.

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV SONY picture is terrific. Best Buy Geek Squad Delivery and Set up was superb. Being total tech member is worth every penny. Great combo. Sonny and Best Buy.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Returned, Great! We're glad that you like the sound, picture quality, and supported apps of the TV. The Sony 65" Class BRAVIA XR X90L LED 4K UHD Smart Google TV delivers a truly immersive and feature-rich entertainment experience. With its stunning visuals, powerful audio, and smart features, this television sets a high standard for what modern TVs can achieve. Whether you're a cinephile, a gamer, or simply someone who appreciates a top-tier viewing experience, the BRAVIA XR X90L is sure to impress. Thank you for choosing Sony! -Craig Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Love our new TV.

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The picture is perfect. The sound is amazing. We are so pleased.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JeanetteD, Thank you so much for the 5-star review! We're delighted to hear that you're loving the perfect pictures and amazing sound of your new Sony BRAVIA XR X90L TV. It's also wonderful to know that you’re pleased with your purchase. Thank you for trusting Sony, and here's to many more years of perfect and amazing viewing experiences with your new Sony TV! -Maria Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Worth the money!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Needed help trying to find the perfect first tv purchase! Went through all my options and found this to check off all my needs! Love tbe picture quality the most!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Samantha,

      You made the right choice with the Sony X90L! We're glad that you are enjoying the picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Outstanding Television

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The 65” Full Array LED Sony Television has a great picture. The upscale processor provides excellent color definition, contrast, and brilliant video.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello WilliamT, We are happy that you like the picture quality and the processor of your new Sony BRAVIA X90L smart Google TV. Thank you for trusting Sony! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    I’m happy!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Bright, clear picture, and everything one needs to enjoy viewing on this TV. Quite heavy for a flat screen model, takes two people to wall mount it. All good!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi CLKW,

      Thanks for sharing your review and experience with the X90L. We're glad that you are enjoying the picture quality of the TV. Your feedback about its weight is greatly appreciated. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Happy with purchase

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very happy with this purchase,Good quality and affordability.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi UsmanA, That's wonderful! We're thrilled to hear that you are happy with your new Sony BRAVIA XR X90L TV and its good quality. It is indeed a worthy purchase! Thank you for choosing Sony! Enjoy! -Maria Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Good

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Good I like that so much Will make my world goodno

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi WamikB,
      Thank you for your review! We're glad to hear you're enjoying your Sony BRAVIA XR X90L. Thank you for choosing Sony, and here's to making your world even better with your new TV! -Maria Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    SONY TV…….best in the business!!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    An outstanding TV for anyone to own! Chrystal clear picture, excellent sound, and the Geek Sqyad as usual do a really outstanding job installing it and setting up your WI-FI etc.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JamesF,

      Perfect! We're thrilled that you are enjoying the sound and picture quality of the TV. It's also great that you were assisted professionally. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Great all around

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    Posted . Owned for 4 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Awesome TV in every sense, though speakers are okay. Customer service was great to exchange the tv when the previous one had a dead pixel. Tried samsung TV before this Sony, and it isn’t comparable , this Bravia is superior in every sense.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi NikoBellic, Amazing! We're delighted to hear that you are enjoying your BRAVIA XR X90L LED 4K UHD Smart Google TV. Thank you for choosing Sony. Carl Sony_US

  • Pros mentioned:
    Color

    Rated 5 out of 5 stars

    Color Pop!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Best TV on the Market!! Full Array LED makes the colors pop on the TV.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MMarquez,

      You made the right choice! We're thrilled that you are enjoying the picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Stephen

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent TV Picture is clear and crisp, Daughter has 2 masters degrees in film studies and is impressed with the TV as well.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi StephenM, That's great! We're so happy to hear that your daughter is impressed with the crisp and clear picture quality of the Sony X90L. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great, clean and crisp picture. Very satisfied with purchase. Minor negative is the remote, which has limited functionality compared to others I've had.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hey MartinS,

      Thanks for commenting! We are extremely pleased to know that you're very satisfied with the amazing picture quality and superb performance of the XR65X90L. Your feedback with its supplied remote control is truly appreciated.

      Thank you so much for your purchase and for choosing the best brand, Sony!

      - Romeo Sony_US

  • Pros mentioned:
    Ease of use

    Rated 5 out of 5 stars

    Tv

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Clear, bright, easy to use tv, the different types of settings are a plus, it's a Google tv, from podcast to music very nice.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JorgeR,

      Awesome! We're glad that you like the picture quality, built-in settings, Google software, and user-friendly functions of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Color

    Rated 5 out of 5 stars

    Sony Tv

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The Tv has great color and fits so nice in our living room. Slim bezels. Works great with our apple tv. Couldn’t be happier

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi HunterR,

      Perfect! We're thrilled that you are enjoying the picture quality and design of the TV. It's also great that the TV works well with your Apple TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great Tv

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great Tv with great picture. The only negative is only 2 HDMI ports being 4K capable. If you use a soundbar that usually uses one of them

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi TrevionH,

      Thanks for sharing your review and experience with the X90L. We're glad that you like the picture quality of the TV. Your feedback about the HDMI ports is greatly appreciated. All 4 HDMI ports support 4K. However, only HDMI 3 and 4 support features specified in HDMI 2.1 (4K120, eARC, VRR, and ALLM). Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Amazing

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    Posted . Owned for 8 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Best tv I have ever owned. Display and sound are unmatched and I’ve owned lots of other brands.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AmandaB, Great! We're very pleased to hear you like the exceptional picture and sound quality of your new Sony X90L. Thanks for choosing Sony! -Sam Sony_US

  • Rated 5 out of 5 stars

    Smart oven

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    So far so good. Love that this is a smart oven and it updates you if the stove is on or when the oven is preheated.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Looking for a GREAT TV?

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Beautiful, clear picture. Easy remote to use. Sound is good, but a sound bar really makes it.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JacquelineS, Thank you for the amazing review! We're glad you like the beautiful picture quality, image clarity, intuitive remote functions, and good sound of your Sony X90L. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Using Playstation with this TV is great. Thanks for the assistance in buying this TV. I'm looking forward to buy more electronics in the future.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Torjoxz, We are happy that you now have an amazing smart TV for your PS5. It's great to hear that you were assisted well by our local dealer. Thank you for choosing Sony! Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Another quality Sony TV

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    Posted . Owned for 11 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Long time Sony owner for a reason. This TV did not disappoint.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DougS, Congratulations with your new Sony TV! We're thrilled to hear that your new Sony BRAVIA XR X90L TV lives up to your expectations and continues to deliver the quality you've come to rely on. Thank you for the 5-star rating and for choosing Sony, we're honored to be part of your perfect entertainment experience once again! -Maria Sony_US