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Customer Ratings & Reviews

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Customer reviews

Rating 4.8 out of 5 stars with 1881 reviews

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Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

Pros mentioned filter

Cons mentioned filter

95%would recommend to a friend

Customers are saying

Customers regard the 65" Class BRAVIA XR X90L LED 4K UHD Smart Google TV (2023) highly for its excellent picture quality, realistic color, and ease of use. Many find the setup process straightforward and appreciate the overall TV quality, especially considering the reasonable price. Some customers have noted minor drawbacks such as the remote control lacking a number pad, minimal glare, and occasional slight blooming. A few have also mentioned concerns about contrast and occasional lag when opening apps.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 48 Showing 941-960 of 1,881 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV Great Proce and Service.

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV SONY picture is terrific. Best Buy Geek Squad Delivery and Set up was superb. Being total tech member is worth every penny. Great combo. Sonny and Best Buy.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Returned, Great! We're glad that you like the sound, picture quality, and supported apps of the TV. The Sony 65" Class BRAVIA XR X90L LED 4K UHD Smart Google TV delivers a truly immersive and feature-rich entertainment experience. With its stunning visuals, powerful audio, and smart features, this television sets a high standard for what modern TVs can achieve. Whether you're a cinephile, a gamer, or simply someone who appreciates a top-tier viewing experience, the BRAVIA XR X90L is sure to impress. Thank you for choosing Sony! -Craig Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    SONY TV…….best in the business!!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    An outstanding TV for anyone to own! Chrystal clear picture, excellent sound, and the Geek Sqyad as usual do a really outstanding job installing it and setting up your WI-FI etc.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JamesF,

      Perfect! We're thrilled that you are enjoying the sound and picture quality of the TV. It's also great that you were assisted professionally. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Look No Further

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Incredible TV. Look no further if you’re in the market for a 65” tv with great color and quality.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BryceD, Thank you for sharing your experience and for the 5 stars! We're very much delighted that you find your Sony BRAVIA XR TV incredible! Thank you for choosing Sony, and here's to more enjoyable experience with your Sony TV! - Maria Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    great

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    this tv is perfect for everything.. the only thing is its pricey

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DevonC!
      We appreciate your feedback about our X90L TV. It's a pleasure to hear that you're enjoying it.

      With our television you can experience real-life depth and detail with the deep black and impressive brightness.

      Thanks for choosing Sony!
      Best regards,
      Estefany Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Worth the money!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Needed help trying to find the perfect first tv purchase! Went through all my options and found this to check off all my needs! Love tbe picture quality the most!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Samantha,

      You made the right choice with the Sony X90L! We're glad that you are enjoying the picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    It works!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    It has worked well from the beginning. Setup was professionally done.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RonH, Thank you for your positive review of the Sony X90L! We're thrilled to hear that it has worked well from the beginning and that the setup was professionally done. Thank you for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Bomb.com

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV and super vivid. Super happy with purchase

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ClarkeW, we're glad you are happy with your purchase! Enjoy your new TV! Thanks for choosing Sony. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Good TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Best TV I’ve used. Great in bright or dark rooms. Great for gaming.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Noah, Thank you for sharing your wonderful 5-star experience! We're thrilled to hear that you consider the Sony BRAVIA XR X90L TV to be the best for its exceptional picture quality. We appreciate your choice of Sony and hope you enjoy your BRAVIA experience to the fullest! -Maria Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    I’m happy!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Bright, clear picture, and everything one needs to enjoy viewing on this TV. Quite heavy for a flat screen model, takes two people to wall mount it. All good!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi CLKW,

      Thanks for sharing your review and experience with the X90L. We're glad that you are enjoying the picture quality of the TV. Your feedback about its weight is greatly appreciated. Thank you for choosing Sony!

      -Ralph Sony_US

  • Cons mentioned:
    Remote control

    Rated 4 out of 5 stars

    wonderful TV disappointing remote

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love this TV. Just one problem. The remote is not lighted and far too complicated. For me it is almost unworkable. I tried to get a replacement buy downloading an app. there are a few out there that claim to be Sony. How can I trust them.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RobertP, Thank you for the feedback on your experience with your Sony X90L. We're glad you love your new Sony TV. At Sony, we are always looking to improve our product quality and features. We have noted your input about the remote control and will be sure to forward this feedback to the appropriate department. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Price

    Rated 5 out of 5 stars

    Amazing tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv with a great price,Best Buy customer service was great also

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Kaya, we're happy to hear that you had a great experience with your purchase. Hope you are enjoying your new TV! Thanks for choosing Sony. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 3 out of 5 stars

    Perfect tv for movies, gaming not so much.

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture quality on streaming movies was crystal clear, however gaming on a PS5 lag was very evident, had to switch to the gaming mode to reduce almost all lag but the picture quality was extremely dull and washed out. Even with adjusting the brightness and color levels, had a bad look. Eventually returned.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Jason, thank you for your honest feedback on the XR-65X90L, and for providing a detailed account of your experience. We are really happy to hear that you found the picture quality for streaming movies to be "crystal clear." We designed this TV with our Cognitive Processor XR to deliver an immersive viewing experience, and it's rewarding to know that you appreciated this aspect.

      We're very sorry to hear that you experienced significant lag while gaming on your PS5, and that the picture quality in Gaming Mode was not up to your standards. This is certainly not the experience we aim to deliver. We understand how frustrating it can be to have to compromise between performance and picture quality, and we apologize that the TV didn't meet your expectations in this regard, even after adjusting the settings.

      Your feedback is incredibly valuable, and we have shared it directly with our product development team. We are constantly working to improve our products and user experience, and insights like yours are crucial for that process. We are sorry that you ultimately decided to return the TV, but we truly appreciate you taking the time to share your thoughts with us.

      Best regards,

      Gus
      Sony Social Media Team Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Outstanding Television

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The 65” Full Array LED Sony Television has a great picture. The upscale processor provides excellent color definition, contrast, and brilliant video.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello WilliamT, We are happy that you like the picture quality and the processor of your new Sony BRAVIA X90L smart Google TV. Thank you for trusting Sony! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Enjoy tv

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent tv I recommend clarity image good sound and confiabilidad in Sony products

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JaimeL,

      Thank you so much for sharing your experience! It's great to hear that you find your new Sony BRAVIA XR X90L TV excellent, along with its clear image, good sound quality, and reliability. Thank you for choosing and recommending Sony! Enjoy!

      -Maria Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony Bravia X90L Review - Erik

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I am very happy with this TV. The anti-glare feature is great in our large living room with lots of windows. The picture quality is amazing.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ErikS, Thank you for sharing your positive experience with your Sony X90L! We're so glad to hear that you appreciate the amazing picture quality and the semi-matte screen that greatly reduces glare. Thanks for choosing Sony! -Sam Sony_US

  • Rated 5 out of 5 stars

    A+A+A+

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    A+A+A+ EXCELLENT PERFECT!!!! DEFINITELY WOULD BUY AGAIN!!! HIGHLY RECOMMENDED!!! THANK YOU!!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Scarface41,

      Thank you for choosing Sony!

      We couldn't be happier to hear that your experience with the XR65X90L TV was excellent and perfect! Your enthusiasm and recommendation mean a lot to us. Thank you for sharing your positive feedback—it truly motivates us to continue delivering outstanding products and service. We look forward to serving you again!

      Best regards,
      -Fred Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Very Good quality TV

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love this TV. I always love Sony TV. I had my preview Sony TV for 10 years. Just need something new and this TV is a good choice

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello JillianneP, Thanks for sharing your feedback. We are thrilled to hear that you love your Sony BRAVIA 4K smart Google TV. With our BRAVIA X90L, you will see a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. It has Sound positioning tweeters, in additional to the TV speakers, which elevates the sound so what you hear matches the picture you see. It also supports Google TV, which brings your favorite content from across your apps and subscriptions and organizes them just for you. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony TV And Best Buy Review

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture sound clarity The Best Buy rep went over all the options of all the different brands to find which one suits me the best I left knowing I had the wright TV

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MichaelA,

      You made the right choice with the Sony X90L! We're thrilled that you are enjoying the sound and picture quality of the TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Beautiful picture and excellent sound.

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    It's crisp, clear, bright and shows people and objects perfectly. With great sound qualities.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Kate, Thanks for the 5-star rating! We're glad you like your new TV. Enjoy and thanks for choosing Sony. -Craig Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 4 out of 5 stars

    Great

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture, blacks, and colors. Sound is mediocre.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Jaylaggy, We're glad that you like the picture quality. For the sound, you can customize the sound settings to suit your preferences.
      Press the (Quick Settings) button on the remote control, then select [Settings] — [Display & Sound] — the desired option.


      Our amazing 4K Full Array LED TV powered by Cognitive Processor XR™ delivers realistic depth and intense contrast. A newly designed local dimming structure brings scenes vividly to life. What you hear matches what you see. With Acoustic Multi Audio, it feels as though the sound is coming from the right place in the scene, precisely matching the visuals.

      Thank you for choosing Sony.
      Erin Sony_US