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Customer Ratings & Reviews

$849.99
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Comp. Value: $1,199.99

Customer reviews

Rating 4.8 out of 5 stars with 1842 reviews

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Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

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Cons mentioned filter

95%would recommend to a friend

Customers are saying

Customers regard the 65" Class BRAVIA XR X90L LED 4K UHD Smart Google TV (2023) highly for its excellent picture quality, realistic color, and ease of use. Many find the setup process straightforward and appreciate the overall TV quality, especially considering the reasonable price. Some customers have noted minor drawbacks such as the remote control lacking a number pad, minimal glare, and occasional slight blooming. A few have also mentioned concerns about contrast and occasional lag when opening apps.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 48 Showing 941-960 of 1,842 reviews
  • Rated 5 out of 5 stars

    SONY TV…….best in the business!!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    An outstanding TV for anyone to own! Chrystal clear picture, excellent sound, and the Geek Sqyad as usual do a really outstanding job installing it and setting up your WI-FI etc.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JamesF,

      Perfect! We're thrilled that you are enjoying the sound and picture quality of the TV. It's also great that you were assisted professionally. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    I’m happy!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Bright, clear picture, and everything one needs to enjoy viewing on this TV. Quite heavy for a flat screen model, takes two people to wall mount it. All good!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi CLKW,

      Thanks for sharing your review and experience with the X90L. We're glad that you are enjoying the picture quality of the TV. Your feedback about its weight is greatly appreciated. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Outstanding Television

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The 65” Full Array LED Sony Television has a great picture. The upscale processor provides excellent color definition, contrast, and brilliant video.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello WilliamT, We are happy that you like the picture quality and the processor of your new Sony BRAVIA X90L smart Google TV. Thank you for trusting Sony! Vincent Sony_US

  • Rated 5 out of 5 stars

    Great clarity and color

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture clarity with excellent color! Smart TV feature offers many options for viewing favorite channels.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MikeR, Amazing! We're glad you like the great picture clarity, excellent color, and smart TV features of your Sony X90L. Thanks for choosing Sony! -Sam Sony_US

  • Rated 5 out of 5 stars

    Sony Bravia X90L Review - Erik

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I am very happy with this TV. The anti-glare feature is great in our large living room with lots of windows. The picture quality is amazing.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ErikS, Thank you for sharing your positive experience with your Sony X90L! We're so glad to hear that you appreciate the amazing picture quality and the semi-matte screen that greatly reduces glare. Thanks for choosing Sony! -Sam Sony_US

  • Rated 5 out of 5 stars

    Love it

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv for the money. Probably the best in this price range.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Clee123,

      You made the right choice! We're thrilled that you are enjoying the performance of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    sony

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    It was very easy to setup and the picture quality out of the box is very good i did very little adjustment to it.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Raybr,
      Awesome! We're happy to hear that you are having a great time with the exceptional picture quality and easy setup with your X90L TV. Your satisfaction means a lot to us. Thanks for choosing Sony! - Kris Sony_US

  • Rated 5 out of 5 stars

    Excellent!

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    Posted . Owned for 7 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is a great TV! Couldn't be more pleased. Purchased to replace a Bravia I bought 15 years ago. Hope it lasts as long as that one!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MattK, Thank you for upgrading to your new Sony X90L! We're so glad to hear that you're satisfied with your purchase. Thank you for your continued trust in Sony products! -Sam Sony_US

  • Rated 5 out of 5 stars

    Good tv

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    Posted . Owned for 5 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv we enjoy it very much good price and value

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AngelaK, we're glad you are enjoying your new TV! Thanks for choosing Sony. ~Earl Sony_US

  • Rated 5 out of 5 stars

    A one and only Sony

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Really can't go wrong with a Sony product. I run my pc through it as well. Nothing like a 65 inch monitor to work with.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DavidC, Thank you for the positive feedback! We're so happy to hear that it also works well with your PC. Thanks for choosing Sony! -Sam Sony_US

  • Rated 5 out of 5 stars

    TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The TV is a great product and has a very good picture quality.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AngieE, Fantastic! We're delighted to hear you appreciate the great picture quality of your Sony X90L. Thanks for choosing Sony! -Sam Sony_US

  • Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great, clean and crisp picture. Very satisfied with purchase. Minor negative is the remote, which has limited functionality compared to others I've had.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hey MartinS,

      Thanks for commenting! We are extremely pleased to know that you're very satisfied with the amazing picture quality and superb performance of the XR65X90L. Your feedback with its supplied remote control is truly appreciated.

      Thank you so much for your purchase and for choosing the best brand, Sony!

      - Romeo Sony_US

  • Rated 5 out of 5 stars

    Solid TV

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    Posted . Owned for 8 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great screen resolution and colors. Speakers aren't great, but I have it connected to a stereo system.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Awesome, OurTowne! We're glad you like the picture quality of the TV. Enjoy and thanks for choosing Sony. -Craig Sony_US

  • Rated 5 out of 5 stars

    Sony TV And Best Buy Review

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture sound clarity The Best Buy rep went over all the options of all the different brands to find which one suits me the best I left knowing I had the wright TV

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MichaelA,

      You made the right choice with the Sony X90L! We're thrilled that you are enjoying the sound and picture quality of the TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Very Good quality TV

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love this TV. I always love Sony TV. I had my preview Sony TV for 10 years. Just need something new and this TV is a good choice

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello JillianneP, Thanks for sharing your feedback. We are thrilled to hear that you love your Sony BRAVIA 4K smart Google TV. With our BRAVIA X90L, you will see a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. It has Sound positioning tweeters, in additional to the TV speakers, which elevates the sound so what you hear matches the picture you see. It also supports Google TV, which brings your favorite content from across your apps and subscriptions and organizes them just for you. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Rated 5 out of 5 stars

    Sony bravia

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv like sitting in a movie theater. Purchased with Bravia sound bar and sub to complete package

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MichaelL,

      Amazing! We're thrilled that you are enjoying the performance of the TV. You also made the right choice with the Sony soundbar and subwoofer. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    TV input

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very good tv. I am satisfied with the picture quality

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BlancaB,
      Thank you for your review! We're happy to hear that you're satisfied with the picture quality of your Sony BRAVIA XR X90L. Enjoy your viewing experience!
      Thank you for choosing Sony! -Maria Sony_US

  • Rated 5 out of 5 stars

    Awesome TV,

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Awesome TV, great colors, sounds, size and the price is right for a full array LED

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Vazperen,

      You made the right choice! We're thrilled that you like the sound, picture quality, and size of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Using Playstation with this TV is great. Thanks for the assistance in buying this TV. I'm looking forward to buy more electronics in the future.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Torjoxz, We are happy that you now have an amazing smart TV for your PS5. It's great to hear that you were assisted well by our local dealer. Thank you for choosing Sony! Enjoy! Vincent Sony_US

  • Rated 5 out of 5 stars

    Great Sony TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I would buy again!! I recommend this TV it's on the expensive side but worth every dollar!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Romaine,

      You made the right choice! We're thrilled that you are enjoying this amazing TV. Thank you for choosing Sony!

      -Ralph Sony_US

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