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Customer Ratings & Reviews

  • SONY Full Array LED
  • Angle. Sony - 65" Class BRAVIA XR X90L LED 4K UHD Smart Google TV - Black.
  • Left. Sony - 65" Class BRAVIA XR X90L LED 4K UHD Smart Google TV - Black.
  • Back. Sony - 65" Class BRAVIA XR X90L LED 4K UHD Smart Google TV - Black.
  • Alt View 1. Sony - 65" Class BRAVIA XR X90L LED 4K UHD Smart Google TV - Black.
  • Alt View 2. Sony - 65" Class BRAVIA XR X90L LED 4K UHD Smart Google TV - Black.
  • Remote Control. Sony - 65" Class BRAVIA XR X90L LED 4K UHD Smart Google TV - Black.
  • Alt View 3. Sony - 65" Class BRAVIA XR X90L LED 4K UHD Smart Google TV - Black.
  • Alt View 11. Sony - 65" Class BRAVIA XR X90L LED 4K UHD Smart Google TV - Black.
  • Alt View 13. Sony - 65" Class BRAVIA XR X90L LED 4K UHD Smart Google TV - Black.
  • Alt View 14. Sony - 65" Class BRAVIA XR X90L LED 4K UHD Smart Google TV - Black.
  • Alt View 15. Sony - 65" Class BRAVIA XR X90L LED 4K UHD Smart Google TV - Black.
  • Alt View 16. Sony - 65" Class BRAVIA XR X90L LED 4K UHD Smart Google TV - Black.
  • Alt View 17. Sony - 65" Class BRAVIA XR X90L LED 4K UHD Smart Google TV - Black.
  • Alt View 18. Sony - 65" Class BRAVIA XR X90L LED 4K UHD Smart Google TV - Black.
  • Alt View 19. Sony - 65" Class BRAVIA XR X90L LED 4K UHD Smart Google TV - Black.
  • Alt View 26. Sony - 65" Class BRAVIA XR X90L LED 4K UHD Smart Google TV - Black.
  • X90L 65" Class Full Array LED TV SONY 57" 2.75" TV Menu 34" 64.5" 32.75" + a I A + CH BRAVIA NETFLIX SORS Toufabee prome-video 47.625" 13.625" Music crenchymoe 2.8" SONY 47.625" Voice remote control
  • Picture and sound in harmony Side tweeters elevate the sound and improve dialogue Acoustic Multi-Audio 3D Surround Upscaling Dolby ATMOS
  • Billions of accurate colors Natural and precise picture quality Conventional TV XRR Triluminos Pro
  • Intelligent motion processing See blur-free picture quality in fast-moving action, sports and games Conventional TV XRR Motion Clarity
  • Alt View 31. Sony - 65" Class BRAVIA XR X90L LED 4K UHD Smart Google TV (2023) - Black.
  • Our most powerful TV processor ever Hundreds of thousands of details are enhanced every second for lifelike picture quality SONY XR Cognitive Processor XR
  • Enhanced contrast and brightness TV backlight is precisely controlled creating deep, detailed blacks with high peak brightness Full Array LED XCR Contrast Booster 10
  • Hands-free entertainment Use Google Assistant to find movies, stream apps, play music, and control your TV and smart home Hey Google
  • Movies on us with the BRAVIA CORE app - 5 credits to redeem on latest release movies - 12 months subscription on hundreds of classics BRAVIA CORE SPIDER-MAN: No Way Home GHOSTBUSTERS: Afterlife VENOM: Let There Be Carnage JUMANJI: The Next Level
  • Discover new ways to enjoy your TV With the optional BRAVIA CAM, video chat on the big screen, automatically adjust picture and sound to your room, and more BRAVIA CAM zoom
  • Google TV For you Live Apps Library Google TV prime video The Lord of the Rings: The Rings of Power Set in Middle Earth's Second Age, a great evil returns to the land and the Rings of Power are forged. Top picks for you MEMARVEL Severance Disney+ - vtriamina BUY EVERY THING EVERYO VHERE ALL A ONCE LOVE. VICTOR Disney'+ - unsamina Your apps - YouTube prime video Disney+ tv ax YouTube Music Spotify
  • The image features a large flat screen TV with a PlayStation 5 logo on it, indicating that it is perfect for the PS5 gaming console. The TV is displayed in a blue background, and the image is described as having a "blood and gore" rating, suggesting that it may show violent or intense content.
  • Sony - XR Triluminos Pro Product Overview Video video 2 minutes 52 seconds
  • Sony - Cognitive Processor XR Product Overview Video video 1 minutes 22 seconds
  • Sony - X90L Product Overview Video video 0 minutes 52 seconds
  • Sony TV Google Video video 3 minutes 21 seconds
  • Keep Your New TV Damage-Free video 0 minutes 47 seconds
  • Google Assistant Video video 2 minutes 26 seconds
  • Safely Unbox Your Sony TV video 2 minutes 29 seconds
  • Safely Unbox Your Sony TV video 2 minutes 25 seconds

Sony - 65" Class BRAVIA XR X90L LED 4K UHD Smart Google TV (2023)

Model:
XR65X90L
SKU:
6544733
$849.99
Save $350
Comp. Value: $1,199.99

Customer reviews

Rating 4.8 out of 5 stars with 1841 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

Pros mentioned filter

Cons mentioned filter

95%would recommend to a friend

Customers are saying

Customers regard the 65" Class BRAVIA XR X90L LED 4K UHD Smart Google TV (2023) highly for its excellent picture quality, realistic color, and ease of use. Many find the setup process straightforward and appreciate the overall TV quality, especially considering the reasonable price. Some customers have noted minor drawbacks such as the remote control lacking a number pad, minimal glare, and occasional slight blooming. A few have also mentioned concerns about contrast and occasional lag when opening apps.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 49 Showing 961-980 of 1,841 reviews

  • Purchase now

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Good picture worth the buy I have no complaints at all

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi TajhS,

      Thank you for the 5 stars! We’re delighted to hear that you’re enjoying the great picture quality of your Sony BRAVIA XR X90L and that it’s met your expectations. Thank you for choosing Sony! -Maria Sony_US

  • 65 Sony

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Perfect tv great view awesome color Sony is one of the best

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi HomePod, Thank you for your amazing review! We're thrilled to hear that you are enjoying your Sony X90L. It's fantastic to know that you appreciate the great view and awesome color quality. Thanks for choosing Sony! -Sam Sony_US

  • Highly Recommended

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV, Highly Recommended, very satisfied with this Purchase.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Jake, Thank you for the fantastic 5-star review! We're thrilled to hear that you're enjoying your new Sony BRAVIA XR X90L. Your satisfaction means the world to us. Thank you for recommending and choosing Sony, and happy viewing! -Maria Sony_US

  • Stephen

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent TV Picture is clear and crisp, Daughter has 2 masters degrees in film studies and is impressed with the TV as well.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi StephenM, That's great! We're so happy to hear that your daughter is impressed with the crisp and clear picture quality of the Sony X90L. Thanks for choosing Sony! -Sam Sony_US

  • Nice when sunshine is an issuse

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv when sunlight is an issue, as you can still see screen. Easy to use. Sales person did a great job steering us in the right direction. Thanks!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JillC,

      Awesome! We're glad that you like the picture quality and user-friendly functions of the TV. It's also great that you were assisted professionally. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Tv

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Clear, bright, easy to use tv, the different types of settings are a plus, it's a Google tv, from podcast to music very nice.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JorgeR,

      Awesome! We're glad that you like the picture quality, built-in settings, Google software, and user-friendly functions of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Excellent value

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I picked this Sony over the high sense which was similarly priced, but I knew the processor was much better and Sony has been around a long time and built to last. So far the TV has not disappointed one bit and for the price point especially on Black Friday it is an excellent value. I had spent months reviewing reading reviews, going to the store, and all the people at Best Buy were very helpful. Would definitely recommend getting your TV from there. Very knowledgeable, staff, friendly, and patient. This TV is not the latest technology or OLED again for the price point. It is an excellent value.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AaronH, You've made an excellent choice! Thank you for upgrading to your new BRAVIA XR X90L TV. We're glad you're enjoying all the improvements we made on this great TV. You chose the best TV brand! Our amazing 4K Full Array LED TV powered by Cognitive Processor XR™ delivers realistic depth and intense contrast. A newly designed local dimming structure brings scenes vividly to life. What you hear matches what you see. HDMI 2.1 VRR, 4K120, and ALLM support lets you unlock the full potential of your favorite games for smooth and clear gameplay. Thank for sharing such a wonderful shopping experience! Thanks for choosing Sony! -Jess Sony_US

  • We love our Sony Bravia television.

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    So far we love our Sony Bravia television. It has a crisp and clear picture and the built in sound system is perfectly fine to enjoy your movie watching experience.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi TammyH,

      Great! We're glad that you are enjoying the sound and picture quality of the TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • great

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Best 65' I've ever had. AND I've had three to compare with.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Bob091, Amazing! We're thrilled to hear that the X90L is the best 65" TV you've ever had, especially considering you have three others to compare it with. Your satisfaction is our top priority, and we're glad that our product has met your expectations. Thanks for choosing Sony! -Sam Sony_US

  • Sony Tv

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The Tv has great color and fits so nice in our living room. Slim bezels. Works great with our apple tv. Couldn’t be happier

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi HunterR,

      Perfect! We're thrilled that you are enjoying the picture quality and design of the TV. It's also great that the TV works well with your Apple TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Sony 65”

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The best bang for your buck. The quality is the best you can get.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Iamtheone, Congratulations on your purchase! We're glad that the overall quality of your new Sony BRAVIA XR X90L TV is to your liking. Thank you so much for the 5 stars and for choosing Sony! Enjoy! -Maria Sony_US

  • Great

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture, blacks, and colors. Sound is mediocre.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Jaylaggy, We're glad that you like the picture quality. For the sound, you can customize the sound settings to suit your preferences.
      Press the (Quick Settings) button on the remote control, then select [Settings] — [Display & Sound] — the desired option.


      Our amazing 4K Full Array LED TV powered by Cognitive Processor XR™ delivers realistic depth and intense contrast. A newly designed local dimming structure brings scenes vividly to life. What you hear matches what you see. With Acoustic Multi Audio, it feels as though the sound is coming from the right place in the scene, precisely matching the visuals.

      Thank you for choosing Sony.
      Erin Sony_US

  • Tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Tv is perfect the picture is very clear and fluid colors are vivid and vibrate

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi HectorO, Great! We're glad that you're enjoying the picture quality of your TV. Your feedback is greatly appreciated! Thank you for choosing Sony. Erin Sony_US

  • Amazing Picture on our first Sony flatscreen TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This Sony is the main family room TV for all televised and streaming services The picture is absolutely amazing Deep blacks and amazing colors Works great with sports programs

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Mapnmacomb, we're glad you like the picture quality of our newest product! See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA™, gives the TV an extremely slim, sophisticated look. Thanks for choosing SONY. ~Earl Sony_US

  • Great picture and sound quality

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The picture and sound quality of this tv is excellent. We watch a lot of travel videos on Youtube, and it is almost like being there. Great price for this quality.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Awesome MyrtleBeachMike! We are so glad to hear that you are happy with your new TV! Have a great time watching! Thank you for choosing Sony! -Carl Sony_US

  • Tv

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    Posted . Owned for 6 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love the tv!!! Beautiful picture,and sound!!!Sounds like your there!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RichardR, Fantastic! We're very pleased to hear you love the beautiful picture quality and immersive sound experience of your new Sony X90L. Thanks for choosing Sony! -Sam Sony_US

  • Great TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We are very happy with this TV. The picture is very good snd the sound is awesome. We dont even need a dound bar with this one and the processor is lighting fast.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Radio, Thanks for the 5-star rating! We're glad that you like the design, sound, and picture quality of the TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony! -Craig Sony_US

  • Satisfied

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    Posted . Owned for 5 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The picture quality is great, the colors are bright and the sound is really good even without a sound bar. I recommend

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi HellenM,

      Great! We're thrilled that you are enjoying the sound and picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Fantastic TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    My wife and I are thoroughly enjoying this TV. Great picture and ties right in with our Sony home theatre system.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MBTV,

      You made the right choice! We're glad that you and your wife are enjoying the picture quality of the TV and how it works well with your home entertainment setup. Thank you for choosing Sony!

      -Ralph Sony_US

  • Sony 65"

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This tv is awesome was easy to set up Has a beautiful picture Makes you feel like you are there watching live theater The picture is so.clear

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi NormaH,

      Great! We're glad that you like the picture quality and user-friendly functions of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

Page 49, Showing 961-980 of 1,841 reviews
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