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Customer Ratings & Reviews

$849.99
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Comp. Value: $1,199.99

Customer reviews

Rating 4.8 out of 5 stars with 1842 reviews

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Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

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Cons mentioned filter

95%would recommend to a friend

Customers are saying

Customers regard the 65" Class BRAVIA XR X90L LED 4K UHD Smart Google TV (2023) highly for its excellent picture quality, realistic color, and ease of use. Many find the setup process straightforward and appreciate the overall TV quality, especially considering the reasonable price. Some customers have noted minor drawbacks such as the remote control lacking a number pad, minimal glare, and occasional slight blooming. A few have also mentioned concerns about contrast and occasional lag when opening apps.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 50 Showing 981-1,000 of 1,842 reviews
  • Rated 5 out of 5 stars

    Sony 65"

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This tv is awesome was easy to set up Has a beautiful picture Makes you feel like you are there watching live theater The picture is so.clear

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi NormaH,

      Great! We're glad that you like the picture quality and user-friendly functions of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 4 out of 5 stars

    Great looks, beautiful display.

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great display, great price, highly recommend to get a soundbar to really enjoy it. Paired it up with a Sony HT-A5000. Love this combination. The only drawback is that the soundbar is exactly the same length as the feet separation. Will have to get a pedestal for it in order to have the soundbar positioned under.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BraviaXR65X90L,

      Thanks for sharing your review and experience with the X90L. We're glad that you like the picture quality of the TV and how it works well with the HTA5000 soundbar. Your feedback about the width of the TV stand is greatly appreciated.

      See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    65" inch sony

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    Posted . Owned for 10 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    great quality in picture and sound, I would purchase again.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JazminV, Thank you so much for sharing your incredible experience. We're delighted that you find the Sony BRAVIA XR X90L TV's picture and sound in great quality. Thank you for choosing Sony! Enjoy! -Maria Sony_US

  • Rated 5 out of 5 stars

    Amazing

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    Posted . Owned for 8 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Best tv I have ever owned. Display and sound are unmatched and I’ve owned lots of other brands.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AmandaB, Great! We're very pleased to hear you like the exceptional picture and sound quality of your new Sony X90L. Thanks for choosing Sony! -Sam Sony_US

  • Rated 5 out of 5 stars

    Glad this is the tv I purchased

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Tv has great picture and clarity and sound is great even without a sound bar and has many great features.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MelissaP,

      Great! We're thrilled that you are enjoying the sound, picture quality, and amazing features of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Looking for a GREAT TV?

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Beautiful, clear picture. Easy remote to use. Sound is good, but a sound bar really makes it.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JacquelineS, Thank you for the amazing review! We're glad you like the beautiful picture quality, image clarity, intuitive remote functions, and good sound of your Sony X90L. Thanks for choosing Sony! -Sam Sony_US

  • Rated 5 out of 5 stars

    Sony upgrade

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great upgrade from a 55” Sony I bought in 2011. Great

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JosephF, Perfect! We're thrilled to hear that you're enjoying your new X90L. It's fantastic to know that it has been a great upgrade from your 55” Sony TV from 2011. Thanks for choosing Sony! -Sam Sony_US

  • Rated 5 out of 5 stars

    Great Sony TV

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing picture quality as Sony never disappoints. Hoping this tv is as reliable as the other models. Sound quality could be a bit better but I’ll be getting a sound bar soon.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi LJ21, we're glad you like the picture quality of our newest product! See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA™, gives the TV an extremely slim, sophisticated look. Thanks for choosing SONY. ~Earl Sony_US

  • Rated 5 out of 5 stars

    Love our new TV.

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The picture is perfect. The sound is amazing. We are so pleased.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JeanetteD, Thank you so much for the 5-star review! We're delighted to hear that you're loving the perfect pictures and amazing sound of your new Sony BRAVIA XR X90L TV. It's also wonderful to know that you’re pleased with your purchase. Thank you for trusting Sony, and here's to many more years of perfect and amazing viewing experiences with your new Sony TV! -Maria Sony_US

  • Rated 5 out of 5 stars

    Love it

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Husband loves it. Great installers picture and sound set up remarkable couldn’t be more pleased and working with this particular group individuals.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi KGSA,

      Awesome! We're thrilled that you and your husband are enjoying the sound and picture quality of the TV. It's also great that you were assisted professionally. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Bigger picture

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Nice bright picture with great sound. (Works great with a sound bar attached.) Don't have to squint to watch movies and sports.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RichardwO,

      Awesome! We're thrilled that you like the sound and picture quality of the TV. It's also great that the TV works well with your home entertainment setup. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Sony knows how to make a tv :)

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is a great tv so far! The image is clear and crisp. And I absolutely love the "hey google" function. Sony makes a pretty solid tv!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Kristina,

      Great! We're thrilled that you like the picture quality and Google voice function of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Sony 65 inch Bravia

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very good TV - superior picture quality. They matched sale price within two weeks with no hassle at all. The salesperson was very courteous and knowledgeable.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SGPhilly1, That's awesome! We are glad that you like the picture quality of your new Sony BRAVIA 4K smart Google TV. It's also great to hear that you were assisted well by our local dealer. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Rated 5 out of 5 stars

    Great product!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great product!!! We are happy to finally get our brand new Sony Bravia Google smart TV delivered! It has the most amazing picture and great sound!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi StellaK,

      Perfect! We're glad that you like the sound, picture quality, and Google software of the TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Great purchase

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Absolutely love this tv. Picture and sound is perfect.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SeanN, Thank you so much for sharing your experience! We're glad that you find your Sony BRAVIA XR X90L's picture and sound perfect. Thank you so much for choosing Sony! Enjoy! -Maria Sony_US

  • Rated 5 out of 5 stars

    Color Pop!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Best TV on the Market!! Full Array LED makes the colors pop on the TV.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MMarquez,

      You made the right choice! We're thrilled that you are enjoying the picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Fantastic picture. Can't go wrong with Sony!

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Fantastic value. would recommend! Always great service w/ Best Buy

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MaRx,

      Thank you for the wonderful 5-star review! We're beyond pleased to hear that you are experiencing the fantastic picture quality we strive for with the BRAVIA X90L. Knowing that you also feel it's a great value makes us incredibly proud. We hope you continue to enjoy the vibrant colors and sharp detail for years to come!

      Thanks for trusting Sony!

      Regards,
      Dominick Sony_US

  • Rated 5 out of 5 stars

    Happy with purchase

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very happy with this purchase,Good quality and affordability.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi UsmanA, That's wonderful! We're thrilled to hear that you are happy with your new Sony BRAVIA XR X90L TV and its good quality. It is indeed a worthy purchase! Thank you for choosing Sony! Enjoy! -Maria Sony_US

  • Rated 5 out of 5 stars

    Love Sony Televisions

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Price was right and the picture is great. Sound is fine. Hoping it outlasts our prior purchase which didn't even make it a year.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Shmoothunicorn, We are thrilled to hear that you love Sony televisions. You chose the best brand. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Rated 5 out of 5 stars

    Excellent Choice!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is a great TV with clarity and excellent Color! This was a great buy! Cant beat Best Buy prices!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Benn, Thank you for the 5-star rating! You've definitely made an excellent choice. Good to hear you like the picture clarity and exceptional colors of your Sony X90L. Thanks for choosing Sony! -Sam Sony_US

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