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Customer Ratings & Reviews

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Customer reviews

Rating 4.8 out of 5 stars with 1881 reviews

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Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

Pros mentioned filter

Cons mentioned filter

95%would recommend to a friend

Customers are saying

Customers regard the 65" Class BRAVIA XR X90L LED 4K UHD Smart Google TV (2023) highly for its excellent picture quality, realistic color, and ease of use. Many find the setup process straightforward and appreciate the overall TV quality, especially considering the reasonable price. Some customers have noted minor drawbacks such as the remote control lacking a number pad, minimal glare, and occasional slight blooming. A few have also mentioned concerns about contrast and occasional lag when opening apps.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 50 Showing 981-1,000 of 1,881 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Amazing Picture on our first Sony flatscreen TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This Sony is the main family room TV for all televised and streaming services The picture is absolutely amazing Deep blacks and amazing colors Works great with sports programs

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Mapnmacomb, we're glad you like the picture quality of our newest product! See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA™, gives the TV an extremely slim, sophisticated look. Thanks for choosing SONY. ~Earl Sony_US

  • Pros mentioned:
    Ease of use

    Rated 5 out of 5 stars

    Nice when sunshine is an issuse

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv when sunlight is an issue, as you can still see screen. Easy to use. Sales person did a great job steering us in the right direction. Thanks!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JillC,

      Awesome! We're glad that you like the picture quality and user-friendly functions of the TV. It's also great that you were assisted professionally. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great Tv

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great Tv with great picture. The only negative is only 2 HDMI ports being 4K capable. If you use a soundbar that usually uses one of them

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi TrevionH,

      Thanks for sharing your review and experience with the X90L. We're glad that you like the picture quality of the TV. Your feedback about the HDMI ports is greatly appreciated. All 4 HDMI ports support 4K. However, only HDMI 3 and 4 support features specified in HDMI 2.1 (4K120, eARC, VRR, and ALLM). Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Price

    Rated 4 out of 5 stars

    Great looks, beautiful display.

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great display, great price, highly recommend to get a soundbar to really enjoy it. Paired it up with a Sony HT-A5000. Love this combination. The only drawback is that the soundbar is exactly the same length as the feet separation. Will have to get a pedestal for it in order to have the soundbar positioned under.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BraviaXR65X90L,

      Thanks for sharing your review and experience with the X90L. We're glad that you like the picture quality of the TV and how it works well with the HTA5000 soundbar. Your feedback about the width of the TV stand is greatly appreciated.

      See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great size for our room

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great screen size for our room, wonderful sound and picture!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RegC, nice! We're glad you like the picture and sound quality of our product! Thanks for choosing Sony. ~Earl Sony_US

  • Pros mentioned:
    Color

    Rated 5 out of 5 stars

    Value

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Best tv at this price color and claity are excellent

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RobertB, it is so good to know that you like our product! Thanks for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great picture and sound quality

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The picture and sound quality of this tv is excellent. We watch a lot of travel videos on Youtube, and it is almost like being there. Great price for this quality.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Awesome MyrtleBeachMike! We are so glad to hear that you are happy with your new TV! Have a great time watching! Thank you for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We are very happy with this TV. The picture is very good snd the sound is awesome. We dont even need a dound bar with this one and the processor is lighting fast.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Radio, Thanks for the 5-star rating! We're glad that you like the design, sound, and picture quality of the TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony! -Craig Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Excellent!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Beautiful picture and a good sound. Able to get many channels

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ClaudiaS,
      Thank you for the wonderful review! We're thrilled to hear that you're enjoying the beautiful picture and sound on your Sony BRAVIA XR X90L. It's great to know you're getting great channel access too!
      Thank you for choosing Sony! Enjoy your new TV! -Maria Sony_US

  • Pros mentioned:
    Color

    Rated 5 out of 5 stars

    Solid TV

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    Posted . Owned for 8 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great screen resolution and colors. Speakers aren't great, but I have it connected to a stereo system.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Awesome, OurTowne! We're glad you like the picture quality of the TV. Enjoy and thanks for choosing Sony. -Craig Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Stephen

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent TV Picture is clear and crisp, Daughter has 2 masters degrees in film studies and is impressed with the TV as well.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi StephenM, That's great! We're so happy to hear that your daughter is impressed with the crisp and clear picture quality of the Sony X90L. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Ease of use

    Rated 5 out of 5 stars

    Tv

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Clear, bright, easy to use tv, the different types of settings are a plus, it's a Google tv, from podcast to music very nice.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JorgeR,

      Awesome! We're glad that you like the picture quality, built-in settings, Google software, and user-friendly functions of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony bravia

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv like sitting in a movie theater. Purchased with Bravia sound bar and sub to complete package

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MichaelL,

      Amazing! We're thrilled that you are enjoying the performance of the TV. You also made the right choice with the Sony soundbar and subwoofer. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great Sony TV

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing picture quality as Sony never disappoints. Hoping this tv is as reliable as the other models. Sound quality could be a bit better but I’ll be getting a sound bar soon.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi LJ21, we're glad you like the picture quality of our newest product! See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA™, gives the TV an extremely slim, sophisticated look. Thanks for choosing SONY. ~Earl Sony_US

  • Pros mentioned:
    Color

    Rated 5 out of 5 stars

    Sony Tv

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The Tv has great color and fits so nice in our living room. Slim bezels. Works great with our apple tv. Couldn’t be happier

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi HunterR,

      Perfect! We're thrilled that you are enjoying the picture quality and design of the TV. It's also great that the TV works well with your Apple TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    LOVE IT

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing TV. Was worried because I’ve not bought a SONY TV, but I’m now a die hard SONY TV fan.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BrandonA,

      We feel privileged to know that the X90L has turned you into a die-hard Sony TV fan! It is amazing to hear such high praise, and we are thrilled that you love your new TV. Welcome to the Sony family!

      Regards,
      Dominick Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    SonyTV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV for the cost. Good picture and connectivity.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Avidwatcher,

      We're so glad to hear you're happy with your BRAVIA X90L TV. It's wonderful to know you're enjoying the good picture quality and connectivity, and that you appreciate it's great value!

      Thanks for choosing Sony!

      Sincerely,
      Jenn | Sony Social Media Team. Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV Very clear picture mmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmm

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi winelover,

      Thank you for your feedback on the Sony BRAVIA XR X90L! It's great to know you're enjoying the crystal-clear picture quality. Thank you for choosing Sony! Enjoy! -Maria Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony 65"

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This tv is awesome was easy to set up Has a beautiful picture Makes you feel like you are there watching live theater The picture is so.clear

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi NormaH,

      Great! We're glad that you like the picture quality and user-friendly functions of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Love it

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv for the money. Probably the best in this price range.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Clee123,

      You made the right choice! We're thrilled that you are enjoying the performance of the TV. Thank you for choosing Sony!

      -Ralph Sony_US