Appliances Memorial Day SaleFree delivery. Ends 6/3. Terms apply.Shop now

Skip to contentGo to Product Search
Main Content

Customer Ratings & Reviews

$849.99
Save $350
The comparable value is $1,199.99

Customer reviews

Rating 4.8 out of 5 stars with 1881 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

Pros mentioned filter

Cons mentioned filter

95%would recommend to a friend

Customers are saying

Customers regard the 65" Class BRAVIA XR X90L LED 4K UHD Smart Google TV (2023) highly for its excellent picture quality, realistic color, and ease of use. Many find the setup process straightforward and appreciate the overall TV quality, especially considering the reasonable price. Some customers have noted minor drawbacks such as the remote control lacking a number pad, minimal glare, and occasional slight blooming. A few have also mentioned concerns about contrast and occasional lag when opening apps.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 52 Showing 1,021-1,040 of 1,881 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Amazing

    |
    |
    Posted . Owned for 8 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Best tv I have ever owned. Display and sound are unmatched and I’ve owned lots of other brands.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AmandaB, Great! We're very pleased to hear you like the exceptional picture and sound quality of your new Sony X90L. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great for movies and ps5

    |
    |
    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Perfect for cinema and games and goes great with the sony reciever i bought with it. The transfer from games to cinema is seamless.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi CaseyC,

      Amazing! We're glad that you like the picture quality of the TV and how it works well with your home entertainment setup. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    TV input

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very good tv. I am satisfied with the picture quality

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BlancaB,
      Thank you for your review! We're happy to hear that you're satisfied with the picture quality of your Sony BRAVIA XR X90L. Enjoy your viewing experience!
      Thank you for choosing Sony! -Maria Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Woooooooo

    |
    |
    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Best picture and sound quality I ever had in a television automatic calibration for Netflix and Bravia core is spectacular very immersive and enjoyable

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi lglover,
      Great! Thank you for sharing your feedback with our Sony XR65X90L BRAVIA TV. We're delighted to hear that you are pleased with the picture and sound quality of your new Sony TV as well as the Bravia Core feature and auto calibration for Netflix. With our BRAVIA X90L, you will see a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. It has Sound positioning tweeters, in additional to the TV speakers, which elevates the sound so what you hear matches the picture you see. It also supports Google TV, which brings your favorite content from across your apps and subscriptions and organizes them just for you. Thank you for choosing Sony and enjoy your movie nights! - Marco Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Looking for a GREAT TV?

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Beautiful, clear picture. Easy remote to use. Sound is good, but a sound bar really makes it.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JacquelineS, Thank you for the amazing review! We're glad you like the beautiful picture quality, image clarity, intuitive remote functions, and good sound of your Sony X90L. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony 65”

    |
    |
    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The best bang for your buck. The quality is the best you can get.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Iamtheone, Congratulations on your purchase! We're glad that the overall quality of your new Sony BRAVIA XR X90L TV is to your liking. Thank you so much for the 5 stars and for choosing Sony! Enjoy! -Maria Sony_US

  • Pros mentioned:
    Color

    Rated 5 out of 5 stars

    65 Sony

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Perfect tv great view awesome color Sony is one of the best

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi HomePod, Thank you for your amazing review! We're thrilled to hear that you are enjoying your Sony X90L. It's fantastic to know that you appreciate the great view and awesome color quality. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    great

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Best 65' I've ever had. AND I've had three to compare with.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Bob091, Amazing! We're thrilled to hear that the X90L is the best 65" TV you've ever had, especially considering you have three others to compare it with. Your satisfaction is our top priority, and we're glad that our product has met your expectations. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Happy customer

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We are very happy with this TV. It’s been about 2 weeks since the Geek squad came out and installed it and we love it!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JohnR,

      Awesome! We're thrilled that you are enjoying this amazing TV. It's also great that you were assisted professionally. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Purchase now

    |
    |
    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Good picture worth the buy I have no complaints at all

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi TajhS,

      Thank you for the 5 stars! We’re delighted to hear that you’re enjoying the great picture quality of your Sony BRAVIA XR X90L and that it’s met your expectations. Thank you for choosing Sony! -Maria Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Good TV for ps5 and much more

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV its a great purchase i truly recommend this tv its perfect for the ps5 i don't have a 4K ps5 game but the picture quality its perfect

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JoseR, We are happy that you now have a perfect TV for your PS5. With our BRAVIA X90L, you will see a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. It has Sound positioning tweeters, in additional to the TV speakers, which elevates the sound so what you hear matches the picture you see. It also supports Google TV, which brings your favorite content from across your apps and subscriptions and organizes them just for you. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony TV

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent TV. Great picture. This is my second Sony Bravia TV and I’m pleased! Google interface works really well. Will continue to buy Sony!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Tanner,

      You made the right choice! We're glad that you like the picture quality and Google software of the X90L TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Tv

    |
    |
    Posted . Owned for 6 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love the tv!!! Beautiful picture,and sound!!!Sounds like your there!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RichardR, Fantastic! We're very pleased to hear you love the beautiful picture quality and immersive sound experience of your new Sony X90L. Thanks for choosing Sony! -Sam Sony_US

  • Rated 5 out of 5 stars

    Perfect TV

    |
    |
    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sony TVs are the best and the Best Buy customer service is excellent

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Great,

      It is most rewarding to hear that you consider the BRAVIA X90L the perfect TV. We strive to lead the industry in picture quality and performance, so receiving such high praise from you truly means a lot to our team.

      Thank you for choosing Sony!

      Regards,
      Dominick Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Must have

    |
    |
    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Fantastic, quality and picture even the sound is perfect and when I connected my gaming consoles, it was so good with performance

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      That's awesome, MarcioM! We're glad that you are enjoying your new Sony TV. Make sure to keep your device's firmware up to date to enjoy all its features. Thanks for choosing Sony! -Craig Sony_US

  • Pros mentioned:
    Color

    Rated 5 out of 5 stars

    Excellent Choice!

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is a great TV with clarity and excellent Color! This was a great buy! Cant beat Best Buy prices!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Benn, Thank you for the 5-star rating! You've definitely made an excellent choice. Good to hear you like the picture clarity and exceptional colors of your Sony X90L. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Ease of use

    Rated 5 out of 5 stars

    easy easy

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Easy to use and easy to set up. Nice upgrade from the LG we had previously. Service was kind and helpful when purchasing as well.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi CodyD,

      You made the right choice upgrading to the Sony X90L! We're glad that you are enjoying the user-friendly functions of the TV. It's also great that you were assisted professionally. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    SOny 65 Inch Class

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love this TV great picture and I like the remote contril that has direct links to NETFLIC, Prime Video, Disney, Bravo Core etc

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi EricW,

      Great! We're glad that you like the picture quality and remote functions of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Jane doe

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Clear picture,easy to turn on,not to complicate ,offer payment plans,nice presentation,friendly sales person,

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi NiyomM, Thank you for the excellent review! We're so glad to hear you like the picture clarity and ease of use of your new Sony X90L. And good to know you had an amazing shopping experience. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV and Install

    |
    |
    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Fabulous TV, crystal clear and great sound. the installers were exceptional. would definately recommend getting this tv.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AJZM,

      Amazing! We're thrilled that you are enjoying the sound and picture quality of the TV. It's also great that you were assisted professionally. Thank you for choosing Sony!

      -Ralph Sony_US