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Customer Ratings & Reviews

$849.99
Save $350
Comp. Value: $1,199.99

Customer reviews

Rating 4.8 out of 5 stars with 1842 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

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Cons mentioned filter

95%would recommend to a friend

Customers are saying

Customers regard the 65" Class BRAVIA XR X90L LED 4K UHD Smart Google TV (2023) highly for its excellent picture quality, realistic color, and ease of use. Many find the setup process straightforward and appreciate the overall TV quality, especially considering the reasonable price. Some customers have noted minor drawbacks such as the remote control lacking a number pad, minimal glare, and occasional slight blooming. A few have also mentioned concerns about contrast and occasional lag when opening apps.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 54 Showing 1,061-1,080 of 1,842 reviews
  • Rated 5 out of 5 stars

    Best TV purchase

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Impecable image, love it and even the quality of the internal speaker are amazing, I highly recommend this TV

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Daniel,

      Great! We're thrilled that you are enjoying the sound and picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    10/10 recommend

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is an amazing TV! My husband and I recently wanted a new television that had beautiful pictures and decent sound quality and this was it!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BJohnson, We are glad that you now have an amazing smart TV. We always strive to deliver the best picture and sound quality with our TVs. With our BRAVIA X90L, you will see a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. It has Sound positioning tweeters, in additional to the TV speakers, which elevates the sound so what you hear matches the picture you see. It also supports Google TV, which brings your favorite content from across your apps and subscriptions and organizes them just for you. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Rated 5 out of 5 stars

    Great tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Perfect for all the features I was looking for. Full array and quality made. Rich color, dark blacks.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Sincere, That's awesome! We're very pleased to hear that you're impressed with the rich colors and deep black levels of your Sony X90L. Thanks for choosing Sony! -Sam Sony_US

  • Rated 5 out of 5 stars

    Excellent value in 2024

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Chose this over a more expensive OLED for brightness and burn-in concerns. Does not disappoint!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Anthony,

      Great! We're thrilled that you are enjoying this amazing TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture and easy to use remote control. Haven't used the internal speakers because I have a sound bar.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JohnT, we're glad you are enjoying the ease of setup and picture quality of our product. Thanks for choosing Sony! ~Earl Sony_US

  • Rated 5 out of 5 stars

    Goid experience

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV. Everything we expected. Thanks to our sale person Jason in the Columbia store. Very helpful very patienf

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RobertC,

      Perfect! We're thrilled that you are enjoying this amazing TV. It's also great that you were assisted professionally. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Awesome picture quality

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    Posted . Owned for 7 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Awesome picture quality that come right out of the box. No tuning necessary.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi WCChn, Thank you for your awesome review! We are glad to hear that you are enjoying the picture quality of your new TV! Thank you for your positive feedback and thank you for choosing Sony! -Carl Sony_US

  • Rated 4 out of 5 stars

    Great price

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We got an open box in excellent condition so for the price we got it up you can’t beat it

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Teaching the old folks

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Installation went real smooth and the Sony was perfect. Just the right size for the room. Also set us up to stream.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi EdwardH,

      You made the right choice! We're glad that you like the size and streaming capabilities of the TV. It's also great that you were assisted professionally. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture very nice tv easily mounted to wall - colors are very bright and sharp. we love it.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi LoJanke,

      Perfect! We're glad that you like the picture quality and design of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Bedroom television

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing video and sound. I’ve had it in the master bedroom for 3 weeks now and it’s perfect.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MitchellM, We are thrilled to know that you like the picture and sound quality of your new Sony BRAVIA smart Google TV. With our BRAVIA X90L, you will see a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. It has Sound positioning tweeters, in additional to the TV speakers, which elevates the sound so what you hear matches the picture you see. It also supports Google TV, which brings your favorite content from across your apps and subscriptions and organizes them just for you. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Rated 5 out of 5 stars

    Unbelievable full array SONY 65

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very good clarity picture than UHD…awesome sound effect with Dolby mode….hands free with Alexa an additional advantage….

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Govind, We are happy that you like the quality of your Sony BRAVIA 4K smart Google TV. We always strive to deliver the best picture and sound quality with our TVs. With our BRAVIA X90L, you will see a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. It has Sound positioning tweeters, in additional to the TV speakers, which elevates the sound so what you hear matches the picture you see. It also supports Google TV, which brings your favorite content from across your apps and subscriptions and organizes them just for you. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Rated 5 out of 5 stars

    Colors pop

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love this Sony tv, colors really are great. Never knew what I was missing till i got this new tv.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JohnN,

      You made the right choice! We're thrilled that you are enjoying the picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Better than Samsung

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    Posted . Owned for 3 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent picture. Google tv UI is smooth. Definitely the best tv under $1000. Buy this, you’ll be glad you did!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Drew,

      Perfect! We're glad that you like the picture quality and Google software of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Sony TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The TV is beautiful on the wall and works great. The picture is clear and vibrant.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Drive, Fantastic! We're thrilled to hear you appreciate the vibrant and clear picture quality, works great, and it looks beautiful on your wall. Thanks for choosing Sony! -Sam Sony_US

  • Rated 5 out of 5 stars

    Great tv!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love this t.v.! A great deal for a wonderful product!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SonjaK,

      You made the right choice! We're glad that you are enjoying the performance of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    New Television

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I am loving my new television! The picture and sound quality are excellent.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SonyaT, Fantastic! We're very happy to hear you like the excellent picture and sound quality of your Sony X90L. Thanks for choosing Sony! -Sam Sony_US

  • Rated 5 out of 5 stars

    BDTV Sony Bravia

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Best purchase! Makes streaming a theatre experience. Crisp, clear and pulls you into the viewing experience! 10 out of 10, but it again!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi StefStef, We are glad to hear that your new Sony BRAVIA is your best TV purchase. We always strive to deliver the best picture and sound quality with our TVs. With our BRAVIA X90L, you will see a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. It has Sound positioning tweeters, in additional to the TV speakers, which elevates the sound so what you hear matches the picture you see. It also supports Google TV, which brings your favorite content from across your apps and subscriptions and organizes them just for you. Thank you for trusting Sony! Vincent Sony_US

  • Rated 5 out of 5 stars

    TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great Tv. Great price. Really clear and vibrant colors. We love it.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BobG, we're glad you love our product. Thanks for choosing Sony. ~Earl Sony_US

  • Rated 5 out of 5 stars

    Excellent TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent quality for the money. Great for watching shows and movies and gaming.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Greyson,

      You made the right choice! We're glad that you are enjoying the picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

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