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Customer Ratings & Reviews

$849.99
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Customer reviews

Rating 4.8 out of 5 stars with 1881 reviews

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Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

Pros mentioned filter

Cons mentioned filter

95%would recommend to a friend

Customers are saying

Customers regard the 65" Class BRAVIA XR X90L LED 4K UHD Smart Google TV (2023) highly for its excellent picture quality, realistic color, and ease of use. Many find the setup process straightforward and appreciate the overall TV quality, especially considering the reasonable price. Some customers have noted minor drawbacks such as the remote control lacking a number pad, minimal glare, and occasional slight blooming. A few have also mentioned concerns about contrast and occasional lag when opening apps.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 54 Showing 1,061-1,080 of 1,881 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great purchase

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Absolutely love this tv. Picture and sound is perfect.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SeanN, Thank you so much for sharing your experience! We're glad that you find your Sony BRAVIA XR X90L's picture and sound perfect. Thank you so much for choosing Sony! Enjoy! -Maria Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    SONY TV Review

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The Geek Squad was great in every way -- technically knowledgeable and very pleasant!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi OrlandoM, Fantastic! We're delighted to hear that you had an excellent customer service experience. You've made an excellent choice and thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Ease of use

    Rated 5 out of 5 stars

    Great product

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We are extremely satisfied with this tv. It is easy to maneuver and access the various sources of content from the internet.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JonT,

      You made the right choice! We're thrilled that you are having an easy time using the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Amazing tv

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing picture super crisp and bright. Quick and user friendly interface. Would definitely recommend

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Pokemon2020, Perfect! We're glad you like the amazing picture, crisp and bright display, and snappy and intuitive Google TV UI of your Sony X90L. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony Fan

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Outstanding value for the money. Great picture decent sound and very happy with the right out of the box settings!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BigE,

      Perfect! We're thrilled that you are enjoying the sound and picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    owner

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Old 65" Sony only lasted 8 years. New one same size was 2/3 price. Picture is much clearer

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ThomasM, Thank you so much for the 5-star rating! We are glad to hear that you are happy with your purchase! Thank you for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    So clear!

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The picture quality is so clear! No more glare or back light in dark scenes of movies and shows. Best purchase ever.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Ela99, Thanks for sharing your experience. We are thrilled to hear that you like the picture quality of your Sony BRAVIA 4K smart Google TV. Thank you for trusting Sony! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony Bravia XR

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great upgrade from our previous Sony TV. Due to limited size we could only get a 65" unit, but still bigger than the 55" we had.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RobertR,
      Thank you for being our Sony valued customer! This is definitely a great choice for a TV upgrade. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for trusting Sony and enjoy your new X90L TV! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Besutiful , but…….

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    Posted . Owned for 5 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Beautiful picture and motion clarity , sound is VERY impressive but have to have it fixed already screen keeps going black still have sound though .

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi tendo64,

      Thank you for sharing your feedback! We're glad to hear you're impressed with the picture, motion clarity, and sound quality of your Sony BRAVIA XR X90L. However, we're sorry to learn about the issue with the screen. This is not the experience we want for our customers.

      We would like to know more about your setup and any connected device that may affect the issue.

      In the meantime, you may visit this link for more information and troubleshooting steps that may resolve the issue: https://www.sony.com/electronics/support/articles/00153674?utm_source

      For your setup information, please email the below information to socialsupport@am.sony.com.
      Apologies if you disclosed some of this information in your review and to customer service, we just want to ensure that we have your accurate details at the time of communication.

      Full Name:
      Best Buy Username:
      Telephone Number:
      Sony TV Model Number:
      Additional Information regarding your experience with your BRAVIA TV:

      Thank you for your patience, and we look forward to improving your experience!

      Sincerely,
      Maria Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great Sony TV!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv at its market price. One of the things that surprised me was the sound without any external speakers.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Paul, We are glad that you like the sound quality of your Sony BRAVIA X90L 4K smart Google TV. Thank you for trusting Sony! Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Best tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing picture and clarity. Highly recommended to anyone looking for a new TV. Feels like you are sitting in a movie theater.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thanks for commenting, StaceyB!

      We are very happy to hear that you're satisfied with the amazing picture quality of your XR65X90L. We truly appreciate your recommendation, and thank you so much for choosing Sony!

      - Romeo Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony bravia

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Top quality tv with very cool light tones especially in low light conditions

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi TumainiR, Thank you for the positive review! We're glad you appreciate the quality and cool light tones of your Sony X90L. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Another quality Sony TV

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    Posted . Owned for 11 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Long time Sony owner for a reason. This TV did not disappoint.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DougS, Congratulations with your new Sony TV! We're thrilled to hear that your new Sony BRAVIA XR X90L TV lives up to your expectations and continues to deliver the quality you've come to rely on. Thank you for the 5-star rating and for choosing Sony, we're honored to be part of your perfect entertainment experience once again! -Maria Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Father's day gift

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Bought for my dad as a father's day gift. He loves it. The picture quality is great.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Dante, That's a great father's day gift idea! We're glad to hear that he loves it and you appreciate the great picture quality of the Sony X90L. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Bring sports to life

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Phenomenal picture quality for sports viewing including motor sports. Fantastic for viewing photos, and setting up, from smartphone.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ChadH,

      Great! We're glad that you like the picture quality and smartphone compatibility of the TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Good

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Good I like that so much Will make my world goodno

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi WamikB,
      Thank you for your review! We're glad to hear you're enjoying your Sony BRAVIA XR X90L. Thank you for choosing Sony, and here's to making your world even better with your new TV! -Maria Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Awesome TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Wow just wow what a picture. Very good picture sound is also awesome there is nothing bad to say about this TV

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Chris, We are thrilled to hear that you like the picture and sound quality of your new Sony BRAVIA X90L smart Google TV. Thank you for trusting Sony! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Cheryll

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The tv has very great color. The installer did a great job installing it.i always buy fro Best Buy.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi cheryll,

      Perfect! We're glad that you are enjoying the picture quality of the TV. It's also great that you were assisted professionally. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Awesome product

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    Posted . Owned for 10 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv, always get it with 5 year additional warranty just in case

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Nubie007,

      You made the right choice with the X90L! We're thrilled that you are enjoying this amazing TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony 65 inch tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great quality and the sound is amazing! The set up was super easy I did it all on my phone took and it probably took like 10 minutes!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Zachary,

      Awesome! We're glad that you like the sound, picture quality, and user-friendly functions of the TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US