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Customer Ratings & Reviews

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Customer reviews

Rating 4.8 out of 5 stars with 1881 reviews

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Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

Pros mentioned filter

Cons mentioned filter

95%would recommend to a friend

Customers are saying

Customers regard the 65" Class BRAVIA XR X90L LED 4K UHD Smart Google TV (2023) highly for its excellent picture quality, realistic color, and ease of use. Many find the setup process straightforward and appreciate the overall TV quality, especially considering the reasonable price. Some customers have noted minor drawbacks such as the remote control lacking a number pad, minimal glare, and occasional slight blooming. A few have also mentioned concerns about contrast and occasional lag when opening apps.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 55 Showing 1,081-1,100 of 1,881 reviews
  • Rated 5 out of 5 stars

    Color galore

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sleek, with an impressive display of color the Bravia provides a visual smorgasbord of stunning beauty.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MarkO,

      It brings us great satisfaction to hear your thoughts on the BRAVIA X90L! We are delighted that you find the picture quality magnificent and the design elegant. Our team works hard to deliver outstanding vibrancy and exquisite image presentation, and we thank you for acknowledging the visual splendor this model offers. Enjoy your television!

      Thank you for choosing Sony.

      Regards,
      Dominick Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great tv

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    Posted . Owned for 10 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Truly the best tv for the ps5 and it’s like having your own movie theater

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MiguelA, Great! We're delighted to hear that you're enjoying your new TV. Thank you for choosing Sony. Erin Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Awesome. Awesome to the max.

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv, picture and brightness are great, motion is 1000x better than cheaper alternatives like TCL or Hisense

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Jimmy, We are happy that you now have an awesome smart Google TV. We always strive to deliver the best picture and sound quality with our TVs. Thank you for choosing Sony! Enjoy Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    10/10 recommend

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is an amazing TV! My husband and I recently wanted a new television that had beautiful pictures and decent sound quality and this was it!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BJohnson, We are glad that you now have an amazing smart TV. We always strive to deliver the best picture and sound quality with our TVs. With our BRAVIA X90L, you will see a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. It has Sound positioning tweeters, in additional to the TV speakers, which elevates the sound so what you hear matches the picture you see. It also supports Google TV, which brings your favorite content from across your apps and subscriptions and organizes them just for you. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Amazing

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV. Picture quality is amazing, as expected. Been Sony TV fan for 30yrs.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi KeithE, we're glad you like the picture quality of our product. Thanks for choosing Sony. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excelente quality and perfect size for a family room .. the sound !! It’s incredible it feels like u have a surround system

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi PatriciaM,

      Amazing! We're thrilled that you like the sound, picture quality, and size of the TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Great Picture

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    Posted . Owned for 11 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV door the price. Everything works great and the interface with Google TV is easy better than what I had in my Samsungs

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Awesome, JRER! We're glad you like your new TV. Enjoy and thanks for choosing Sony. -Craig Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Beautiful Tv

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I went from a base model 5 year old 4k to this and the difference was pretty amazing. Well worth it.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Georgio, Thank you for upgrading to your new Sony X90L! Good to know that you're enjoying your new TV. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Best TV purchase

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Impecable image, love it and even the quality of the internal speaker are amazing, I highly recommend this TV

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Daniel,

      Great! We're thrilled that you are enjoying the sound and picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture and sound quality. Fits perfectly. 75 inch was too big.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Spark,

      You made the right choice with the Sony X90L! We're glad that you like the sound, picture quality, and size of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Excellent

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent features. Wide view angle. Good picture quality

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi PratikP, Thank you for the 5 stars! We're delighted to hear that you find your Sony BRAVIA XR X90L TV features excellent, especially its picture quality and wide viewing angle. Thank you for choosing Sony!- Maria Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Bedroom television

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing video and sound. I’ve had it in the master bedroom for 3 weeks now and it’s perfect.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MitchellM, We are thrilled to know that you like the picture and sound quality of your new Sony BRAVIA smart Google TV. With our BRAVIA X90L, you will see a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. It has Sound positioning tweeters, in additional to the TV speakers, which elevates the sound so what you hear matches the picture you see. It also supports Google TV, which brings your favorite content from across your apps and subscriptions and organizes them just for you. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Goid experience

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV. Everything we expected. Thanks to our sale person Jason in the Columbia store. Very helpful very patienf

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RobertC,

      Perfect! We're thrilled that you are enjoying this amazing TV. It's also great that you were assisted professionally. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture and easy to use remote control. Haven't used the internal speakers because I have a sound bar.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JohnT, we're glad you are enjoying the ease of setup and picture quality of our product. Thanks for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Perfect for all the features I was looking for. Full array and quality made. Rich color, dark blacks.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Sincere, That's awesome! We're very pleased to hear that you're impressed with the rich colors and deep black levels of your Sony X90L. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Sony Bravia 65 inch TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The TV and its functions are nice. But setting it up was a hastle. The pictorial instructions for installing the support legs were confusing so we had to consult Youtube. Also setting up Google TV with Phone did not work TV picture is very nice though.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DeepakM,

      We're sorry you've been running into difficulty. The Initial setup starts when you first turn on an Android TV after purchasing it. During the Initial setup, you can connect to the internet, add Google accounts to use Android apps, and perform tuning to receive TV broadcasts. Instructions for the Initial setup procedure are displayed on the TV screen. Setup can usually be completed by following the on-screen instructions. For more information, please refer to the link below.

      https://www.sony.com/electronics/support/televisions-projectors/articles/00122502

      For future reference, we can offer assistance on how to set up or operate the features and functions of your Sony TV by visiting our Sony Support website to download the help guide and look for additional information about your product. Also, you can chat with one of our agents who would be glad to help. Despite your concerns, we're happy that you like the picture quality and smart Google TV features of the unit. Our amazing 4K Full Array LED TV powered by Cognitive Processor XR™ delivers realistic depth and intense contrast. A newly designed local dimming structure brings scenes vividly to life. What you hear matches what you see. Thank you for choosing Sony! -Jess Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture for the money. We had geek squad set it up. What a blessing.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi EllenaM, Perfect! We're glad that your purchase went well and you are enjoying everything about this amazing TV. You’re now able to enjoy immersive, engaging cinematic experience in your home. It's also great that you were assisted professionally. Thank you for choosing Sony! -Jess Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Teaching the old folks

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Installation went real smooth and the Sony was perfect. Just the right size for the room. Also set us up to stream.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi EdwardH,

      You made the right choice! We're glad that you like the size and streaming capabilities of the TV. It's also great that you were assisted professionally. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Unbelievable full array SONY 65

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very good clarity picture than UHD…awesome sound effect with Dolby mode….hands free with Alexa an additional advantage….

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Govind, We are happy that you like the quality of your Sony BRAVIA 4K smart Google TV. We always strive to deliver the best picture and sound quality with our TVs. With our BRAVIA X90L, you will see a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. It has Sound positioning tweeters, in additional to the TV speakers, which elevates the sound so what you hear matches the picture you see. It also supports Google TV, which brings your favorite content from across your apps and subscriptions and organizes them just for you. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Color

    Rated 5 out of 5 stars

    Excellent value in 2024

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Chose this over a more expensive OLED for brightness and burn-in concerns. Does not disappoint!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Anthony,

      Great! We're thrilled that you are enjoying this amazing TV. Thank you for choosing Sony!

      -Ralph Sony_US