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Customer Ratings & Reviews

$849.99
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Comp. Value: $1,199.99

Customer reviews

Rating 4.8 out of 5 stars with 1841 reviews

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Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

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Cons mentioned filter

95%would recommend to a friend

Customers are saying

Customers regard the 65" Class BRAVIA XR X90L LED 4K UHD Smart Google TV (2023) highly for its excellent picture quality, realistic color, and ease of use. Many find the setup process straightforward and appreciate the overall TV quality, especially considering the reasonable price. Some customers have noted minor drawbacks such as the remote control lacking a number pad, minimal glare, and occasional slight blooming. A few have also mentioned concerns about contrast and occasional lag when opening apps.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 55 Showing 1,081-1,100 of 1,841 reviews
  • Rated 5 out of 5 stars

    Sony Bravia

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is a very nice tv and we are enjoying it a lot.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Paula, Perfect! We're thrilled to hear that you're enjoying your new Sony X90L. Thanks for choosing Sony! -Sam Sony_US

  • Rated 4 out of 5 stars

    Sony Bravia 65 inch TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The TV and its functions are nice. But setting it up was a hastle. The pictorial instructions for installing the support legs were confusing so we had to consult Youtube. Also setting up Google TV with Phone did not work TV picture is very nice though.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DeepakM,

      We're sorry you've been running into difficulty. The Initial setup starts when you first turn on an Android TV after purchasing it. During the Initial setup, you can connect to the internet, add Google accounts to use Android apps, and perform tuning to receive TV broadcasts. Instructions for the Initial setup procedure are displayed on the TV screen. Setup can usually be completed by following the on-screen instructions. For more information, please refer to the link below.

      https://www.sony.com/electronics/support/televisions-projectors/articles/00122502

      For future reference, we can offer assistance on how to set up or operate the features and functions of your Sony TV by visiting our Sony Support website to download the help guide and look for additional information about your product. Also, you can chat with one of our agents who would be glad to help. Despite your concerns, we're happy that you like the picture quality and smart Google TV features of the unit. Our amazing 4K Full Array LED TV powered by Cognitive Processor XR™ delivers realistic depth and intense contrast. A newly designed local dimming structure brings scenes vividly to life. What you hear matches what you see. Thank you for choosing Sony! -Jess Sony_US

  • Rated 5 out of 5 stars

    Unbelievable picture Quality

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Feel like i have been watching TV through a haze. This TV is so crystal clear. Absolutely incredible.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RenieZ,

      You made the right choice! We're thrilled that you are enjoying the picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Typical Sony quality !

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    Posted . Owned for 8 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Beautiful picture and good sound ! This is my second Sony main TV .

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi GeorgeK,

      Amazing! We're glad that you are enjoying the sound and picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Great picture

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    So far a wonderful purchase, a TV with the pitcure quality I have been looking for.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Purified, You've made a great choice! We're thrilled to hear you like the picture quality of our Sony X90L. Thanks for choosing Sony! -Sam Sony_US

  • Rated 5 out of 5 stars

    Great picture

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sharp, crisp, bold colors, bright for my well lit room. Controls easy to learn, replaced a 13 year old plasma that finally died on me.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Sawyer, Thanks for your 5-star review. We are glad that you like the picture quality of your Sony BRAVIA smart TV. We always strive to deliver the best picture and sound quality with our TVs. With our BRAVIA X90L, you will see a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. It has Sound positioning tweeters, in additional to the TV speakers, which elevates the sound so what you hear matches the picture you see. It also supports Google TV, which brings your favorite content from across your apps and subscriptions and organizes them just for you. Thank you for trusting Sony! Vincent Sony_US

  • Rated 5 out of 5 stars

    Best TV ever!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Fantastic TV - only beat by the Geek Install Team! The picture is crisp, bright and vibrant!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ChristineO, Thank you so much for the 5-star rating! We are glad to hear that you are happy with your purchase! Thank you for choosing Sony! -Carl Sony_US

  • Rated 5 out of 5 stars

    Amazing Picture!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I splurged a little on this one, and glad i did. By far, the best TV I've ever owned. Definitely worth the money!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ChristopherE,

      You made the right choice! See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 4 out of 5 stars

    Fantastic picture, great for streaming

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The picture is great, but you do have to keep the light down. It's not as good with handling natural light as I'd hoped. But it has one of the best pictures I've ever seen and it's really great with streaming and older content. I'm still keeping it

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Bosskoss,

      Thanks for sharing your review and experience with the X90L. Your feedback about the screen is greatly appreciated. For optimum performance, make sure to install the latest software version of the TV. Picture quality may vary depending on the source content. You do have the option to adjust the picture settings of the TV depending on your needs. For more information, please refer to these links:

      https://www.sony.com/electronics/support/articles/00028577
      https://www.sony.com/electronics/support/articles/00190409

      See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Great!!

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    Posted . Owned for 9 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Best picture and sound from a TV I have seen in, forever.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Scarsella, Awesome! We are so glad to hear that you are enjoying your new TV! Thank you for choosing Sony! -Carl Sony_US

  • Rated 5 out of 5 stars

    TV

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Outstanding television for shows, movies, sports, etc.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JacobK, Great! We're very happy to hear that you're enjoying your Sony X90L. Thanks for choosing Sony! -Sam Sony_US

  • Rated 5 out of 5 stars

    Love it!

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    Posted . Owned for 3 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Tv is beautiful. Bright, Clear, and I love the extra framerate. Truly a great purchase

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Nujukamma,

      Perfect! We're thrilled that you are enjoying the picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 4 out of 5 stars

    the eye pleaser

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    Posted . Owned for 7 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    my TV, it is awesome to watch in a clear and almost real play on your eyes. SONY is truly the BEST!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Nodnod,

      Thank you for your positive review of the XR65X90L! We're thrilled to hear that you're enjoying the clear and almost lifelike display of your new TV. At Sony, we strive to provide the best viewing experience, and it's wonderful to know that our efforts have made a difference for you. Enjoy your viewing experience, and thank you for choosing Sony!

      Best regards,

      Romeo Sony_US

  • Rated 5 out of 5 stars

    Review

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV. Good quality and the installation was perfect.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JohnH, Amazing! We're delighted to hear you like great quality of your Sony X90L. Thanks for choosing Sony! -Sam Sony_US

  • Rated 5 out of 5 stars

    Sony tv’s rule

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is the second one that we bought the picture is just as good in our house as it was on the showroom floor.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Steveyj,

      You made the right choice! We're glad that you like the picture quality of the X90L TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Great & powerful TV

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    Posted . Owned for 6 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love this TV so far, I am glad to have purchased it

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi KatelynL,

      You made the right choice! We're thrilled that you are enjoying this amazing TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    AWSOME TV

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    Posted . Owned for 10 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love this tv one of best i have ever had.Awsome picture.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BrianR, Fantastic! You've made an excellent choice! We're thrilled to hear you're pleased with the amazing picture quality and superb performance of your XR65X90L. Thank you very much for the love and for choosing Sony! - Romeo Sony_US

  • Rated 5 out of 5 stars

    quality product

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    very nice picture quality and tv has smart app for view netflex and youtube and much more

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi KetanB, Great! We're delighted to hear that you like the exceptional picture quality and the included apps like Netflix and Youtube. Thanks for choosing Sony! -Sam Sony_US

  • Rated 5 out of 5 stars

    Sony Bravia

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Beautiful TV I'm really happy with the view. I have another Sony Bravia, can't go wrong with this TV

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello VirginiaA, We are glad to hear that you are really happy with your new BRAVIA 4K smart Google TV. Your continued support means so much to us. Thank you for trusting Sony! Vincent Sony_US

  • Rated 5 out of 5 stars

    Lounge worthy

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    Posted . Owned for 3 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture quality is excellent! We love the size and it is perfect for our loft which is our lounging space.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JamelB,

      Amazing! We're thrilled that you like the picture quality and size of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

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