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Customer Ratings & Reviews

$849.99
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Comp. Value: $1,199.99

Customer reviews

Rating 4.8 out of 5 stars with 1842 reviews

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Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

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Cons mentioned filter

95%would recommend to a friend

Customers are saying

Customers regard the 65" Class BRAVIA XR X90L LED 4K UHD Smart Google TV (2023) highly for its excellent picture quality, realistic color, and ease of use. Many find the setup process straightforward and appreciate the overall TV quality, especially considering the reasonable price. Some customers have noted minor drawbacks such as the remote control lacking a number pad, minimal glare, and occasional slight blooming. A few have also mentioned concerns about contrast and occasional lag when opening apps.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 57 Showing 1,121-1,140 of 1,842 reviews
  • Rated 5 out of 5 stars

    so far so good

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Only a few weeks old but so far so good. The blacks are truly black. Sound is so much better then the older models

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi topher,

      Great! We're glad that you like the sound and picture quality of the TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Best ever

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Awesome TV , the picture, the sound, the added program availability make one of the best tv’s I have owned

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi WarrenS,

      Great! We're glad that you like the sound, picture quality, and supported apps of the TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Great tv

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sony makes a great tv, picture quality is amazing. Love the built in channels got to have my vevo

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Crichmo, We are glad that you like the picture quality and built-in channels of your new Sony BRAVIA 4K smart Google TV. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Rated 5 out of 5 stars

    Best TV

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The best picture quality and assembly. In general the Sony product is the best and the most reliable product.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AbeselomA,

      Amazing! We're glad that you like the picture quality and design of the TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Sony x90l

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV with excellent picture quality for gaming or watching movies.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AdamG,

      Amazing! We're thrilled that you are enjoying the picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Best price for the best TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Beautiful picture and best TV I’ve ever bought, goes well in my house!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SteveO,

      Perfect! We're thrilled that you are enjoying the picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    The Rice Family

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Absolutely love this tv. The colors the clarity of the image I would recommend this tv to anyone who wants a great experience.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SandraR, incredible! We're glad you love the picture quality of our product! See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA™, gives the TV an extremely slim, sophisticated look. Thanks for choosing Sony! ~Earl Sony_US

  • Rated 5 out of 5 stars

    Sony 65" tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    very nice picture, 720p tv service looks great, PS5 connected to it, looks super, great size for larger room

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Frank,
      Awesome! We're truly delighted to hear that you are pleased with the picture quality and enjoying your PS5 with your new Sony TV. See a vivid, crisp picture while you watch and game, all powered by the intelligent Cognitive Processor XR™. Full Array LED and XR Contrast Booster precisely controls zones of LEDs expanding the contrast range for deep, detailed blacks and increased peak brightness. HDMI 2.1 VRR, 4K120, and ALLM support lets you unlock the full potential of your favorite games for smooth and clear gameplay. Thank you for choosing Sony! - Marco Sony_US

  • Rated 5 out of 5 stars

    Great Purchase

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I am very pleased with my purchase. This is a very nice television with a very nice picture. I would buy one again.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi KennethM, Choosing this TV will definitely be worth it! It's wonderful to hear you're having an enjoyable watching experience with your new BRAVIA XR X90L. We're also delighted it meets your needs and expectations. We always strive to deliver the best picture quality with our TVs. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony! -Jess Sony_US

  • Rated 5 out of 5 stars

    SONY TV 65”

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent purchase and if you have the Best Buy credit card you get time to pay it off without fees or any other charges.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Kathy, We are glad to hear that. We always strive to deliver the best picture and sound quality with our TVs. With our BRAVIA X90L, you will see a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. It has Sound positioning tweeters, in additional to the TV speakers, which elevates the sound so what you hear matches the picture you see. It also supports Google TV, which brings your favorite content from across your apps and subscriptions and organizes them just for you. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Rated 5 out of 5 stars

    Miss

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Wonderful product. Good future. I joy every minute of it

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ZenashH, Great! We're pleased to hear that you're enjoying your new TV. We appreciate your feedback and thank you for choosing Sony. Erin Sony_US

  • Rated 5 out of 5 stars

    Very Pleased

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Best picture quality you can get out of a TV unless you take the step up to OLED. Very good bang for the buck.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello FerranE, Thanks for sharing your feedback. We are thrilled to hear that you are very pleased with your new Sony BRAVIA 4K smart Google TV. With our BRAVIA X90L, you will see a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. It has Sound positioning tweeters, in additional to the TV speakers, which elevates the sound so what you hear matches the picture you see. It also supports Google TV, which brings your favorite content from across your apps and subscriptions and organizes them just for you. Thank you for choosing Sony! Vincent Sony_US

  • Rated 5 out of 5 stars

    Best tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very nice picture and best tv I’ve ever owned. Service representative was very knowledgeable and friendly

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SandeeM,

      You made the right choice! We're thrilled that you are enjoying the picture quality of the X90L TV. It's also great that you were assisted professionally. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Awesome Sony TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    It was our best decision to make to get the Sony flat screen tv. The tv screen is nice and crystal clear!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Atouchine,

      You made the right choice with the Sony X90L! We're thrilled that you are enjoying the picture quality of the TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Open

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    Posted . Owned for 4 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    One of the best one I treated myself. Easy to operate

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      You made the right choice, Kevinwebb! Enjoy and thanks for choosing Sony. -Craig Sony_US

  • Rated 5 out of 5 stars

    Try it out

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great graphics for a gaming consoles and Netflix with the 4K amazing

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Yinmi,

      Amazing! We're thrilled that you are enjoying the picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Retire

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This Sony tv is very good picture and sound, good quality.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ManuelR, We're delighted to hear that you like the picture and sound quality. Thank you for choosing Sony. Erin Sony_US

  • Rated 5 out of 5 stars

    Superb

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Exceptional TV! Great for sports and gaming with zero lag whatsoever when streaming either.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi CallumH,

      Awesome! We're glad that you are enjoying the picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Stevew

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We really like our sony tv. We have had great experience with sony tvs and would recomend sony tv.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi StevenW,

      You made the right choice! We're thrilled that you are enjoying this amazing TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Good purchase.

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love this tv, its brite and the menus are fast with alot of options for gamers.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Jizzle37,

      Perfect! We're glad that you like the picture quality and user-interface of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

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