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Customer Ratings & Reviews

$849.99
Save $350
Comp. Value: $1,199.99

Customer reviews

Rating 4.8 out of 5 stars with 1841 reviews

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Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

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Cons mentioned filter

95%would recommend to a friend

Customers are saying

Customers regard the 65" Class BRAVIA XR X90L LED 4K UHD Smart Google TV (2023) highly for its excellent picture quality, realistic color, and ease of use. Many find the setup process straightforward and appreciate the overall TV quality, especially considering the reasonable price. Some customers have noted minor drawbacks such as the remote control lacking a number pad, minimal glare, and occasional slight blooming. A few have also mentioned concerns about contrast and occasional lag when opening apps.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 58 Showing 1,141-1,160 of 1,841 reviews
  • Rated 4 out of 5 stars

    Great tv for price

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Black is vibrant. Picture is excellent. Great tv for a good price

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Duece49,

      Thank you for your feedback on the XR65X90L! We're thrilled to hear that you find the black levels vibrant and the picture quality excellent. We're glad you are enjoying your viewing experience. Thank you for choosing Sony!

      Best regards,
      -Fred Sony_US

  • Rated 5 out of 5 stars

    excellent buy

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    excellent tv for an affordable price. the XR technology really is nice to have. very clear and the sound is pretty good.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JoylerB, That's great to hear! We are glad that you now have an excellent smart Google TV. We always strive to deliver the best picture and sound quality with our TVs. With our BRAVIA X90L, you will see a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. It has Sound positioning tweeters, in additional to the TV speakers, which elevates the sound so what you hear matches the picture you see. It also supports Google TV, which brings your favorite content from across your apps and subscriptions and organizes them just for you. Thank you for choosing Sony! Vincent Sony_US

  • Rated 5 out of 5 stars

    Great TV!

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    Posted . Owned for 3 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sony TV’s never disappoint, and this one is no different! Great picture and sound quality.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Anthony,

      Very nice! We're glad to hear that you like the picture and sound quality of the TV. Thank you for choosing Sony and enjoy your TV!

      -David Sony_US

  • Rated 5 out of 5 stars

    Sony 65" X90L review

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent overall value and quality picture! Did lots of research before narrowing it down to this one.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MarkR,

      You made the right choice! We're glad that you are enjoying the picture quality of the X90L TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Quick loading and clear, beautiful picture. Love it!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Chris,

      Great! We're thrilled that you like the picture quality and responsiveness of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    wonderful

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Top- notch picture, excellent value for the dollar

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi mom1, Thank you so much for the 5-star rating! We are so glad to hear that you are happy with the picture quality of your new TV! Thank you so much for choosing Sony! -Carl Sony_US

  • Rated 5 out of 5 stars

    A great experience

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The TV color is amazing and the geek squad was wonderful installing everything for us.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi TerrieS,

      Awesome! We're glad that you are enjoying the picture quality of the TV. It's also great that you were assisted professionally. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Smart oven

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    So far so good. Love that this is a smart oven and it updates you if the stove is on or when the oven is preheated.

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Buy it now

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Wow what a differnece had a old vizio lcd that fianlly died then got this its like im actually in 2023 now

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ColtonB,

      We regret to hear about what happened to your previous TV. You made the right choice upgrading to the Sony X90L! See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Great tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love this tv. Looks exactly like it did in the store!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DebraC,
      Nothing really makes us happier than hearing about satisfied customers! We're really glad you love your new X90L TV. We always strive to deliver the best quality with our products. Thanks for choosing Sony! - Kris Sony_US

  • Rated 5 out of 5 stars

    Great purchase

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent tv. Awesome picture quality. I watch a lot of the old B&W shows and the upscaling is amazing. Great purchase!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MarionB, we're glad you like the picture quality of our newest product! See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA™, gives the TV an extremely slim, sophisticated look. Thanks for choosing Sony. ~Earl Sony_US

  • Rated 5 out of 5 stars

    Great tv!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Super awesome great for gaming and was a hassle free pickup experience

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AshtonM, Thank you for the awesome review! We're glad you're enjoying the great gaming experience with your Sony X90L. Thanks for choosing Sony! -Sam Sony_US

  • Rated 5 out of 5 stars

    Great tv

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love this tv it is the best tv i ever brought major upgrade from older models

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Shawn213,

      You made the right choice upgrading to the Sony X90L! We're thrilled that you are enjoying this amazing TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Snippy nose

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture and sound has so many useful features Looks great attached to our living room wall

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi themanwhocan, Thank you for your honest review! We are glad to hear that you are happy with the features along with the picture and sound quality of your new TV! Thank you for the 5-star rating and for choosing Sony! -Carl Sony_US

  • Rated 5 out of 5 stars

    Absolutely incredible

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Best TV I've owned since 4k tvs came out. Super fast and the colors are incredible on my ps5. A stunning TV!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Josh,

      Perfect! We're thrilled that you are enjoying the picture quality and responsiveness of the TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Amazing price

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    Posted . Owned for 3 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love this tv, its stunning, brigh, and 120hz which is way better than my previous tv

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Wade,

      Perfect! We're glad that you are enjoying the picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Sony TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv that is as good as advertised! The picture quality is incredible and I’m extremely happy with this purchase!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MatthewS, We are thrilled to hear that you are extremely happy with your new Sony BRAVIA 4K smart Google TV. With our BRAVIA X90L, you will see a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. It has Sound positioning tweeters, in additional to the TV speakers, which elevates the sound so what you hear matches the picture you see. It also supports Google TV, which brings your favorite content from across your apps and subscriptions and organizes them just for you. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Rated 5 out of 5 stars

    Stunning Tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love this tv!! The graphics are very stunning and the refresh time is great I would recommend this tv to anyone!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello JustinM8883, We are glad that you like the picture quality and refresh rate of your Sony BRAVIA 4K smart Google TV. With our BRAVIA X90L, you will see a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. It has Sound positioning tweeters, in additional to the TV speakers, which elevates the sound so what you hear matches the picture you see. It also supports Google TV, which brings your favorite content from across your apps and subscriptions and organizes them just for you. Thank you for choosing Sony! Enjoy! Vincent Sony_US

  • Rated 5 out of 5 stars

    Bought Used Still Awesome

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Awesome TV, no complaints at all. exactly what h wanted

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Salva, That's great! We're delighted to hear you're satisfied with your new Sony X90L. Thanks for choosing Sony! -Sam Sony_US

  • Rated 5 out of 5 stars

    Great TV.

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture quality is great. Sound is a little off. Other than that great tv.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MarilynR,

      Thanks for sharing your review and experience with the X90L. We're glad that you like the picture quality of the TV. Your feedback about the TV sound is greatly appreciated. If you are referring to delay between the sound and picture, please refer to these troubleshooting steps to help resolve the issue:

      -If a Bluetooth audio device is connected
      The picture and sound do not match because the sound is delayed due to the properties of Bluetooth. You can adjust the output timing of the picture and sound with the A/V sync setting.

      Set [A/V sync] to [Auto] or [On]. Press the (Quick Settings) button on the remote control, then select [Settings] — [Display & Sound] — [Audio output] — [A/V sync].

      -If a specific audio system is connected with an HDMI cable
      If the audio device is connected with an HDMI cable, the sound may be delayed due to the properties of the audio device. In that case, you can adjust the video and audio output timing with the A/V sync setting.

      Press the (Quick Settings) button on the remote control, and then select the following in order.
      [Settings] — [Display & Sound] — [Audio output] — [A/V sync] — [Auto] or [On]

      Hope this helps. In case you need further assistance, please email us at [email protected] with the following details:

      Name:
      Username:
      Model Number:
      Issue:
      Telephone Number:

      Or contact our product support team via phone call or chat through this link:
      https://us.esupport.sony.com/support/s/support-contact?language=en_US&category=tv

      Thank you for choosing Sony!
      -Ralph Sony_US

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