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Customer Ratings & Reviews

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Customer reviews

Rating 4.8 out of 5 stars with 1881 reviews

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Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

Pros mentioned filter

Cons mentioned filter

95%would recommend to a friend

Customers are saying

Customers regard the 65" Class BRAVIA XR X90L LED 4K UHD Smart Google TV (2023) highly for its excellent picture quality, realistic color, and ease of use. Many find the setup process straightforward and appreciate the overall TV quality, especially considering the reasonable price. Some customers have noted minor drawbacks such as the remote control lacking a number pad, minimal glare, and occasional slight blooming. A few have also mentioned concerns about contrast and occasional lag when opening apps.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 58 Showing 1,141-1,160 of 1,881 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony TV Review.

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excelent tv. Great picture quality. Would purchase again.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AbelGM,

      Amazing! We're glad that you are enjoying the picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Great all around

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    Posted . Owned for 4 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Awesome TV in every sense, though speakers are okay. Customer service was great to exchange the tv when the previous one had a dead pixel. Tried samsung TV before this Sony, and it isn’t comparable , this Bravia is superior in every sense.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi NikoBellic, Amazing! We're delighted to hear that you are enjoying your BRAVIA XR X90L LED 4K UHD Smart Google TV. Thank you for choosing Sony. Carl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    SONY TV 65”

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent purchase and if you have the Best Buy credit card you get time to pay it off without fees or any other charges.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Kathy, We are glad to hear that. We always strive to deliver the best picture and sound quality with our TVs. With our BRAVIA X90L, you will see a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. It has Sound positioning tweeters, in additional to the TV speakers, which elevates the sound so what you hear matches the picture you see. It also supports Google TV, which brings your favorite content from across your apps and subscriptions and organizes them just for you. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    so far so good

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Only a few weeks old but so far so good. The blacks are truly black. Sound is so much better then the older models

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi topher,

      Great! We're glad that you like the sound and picture quality of the TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great Purchase

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I am very pleased with my purchase. This is a very nice television with a very nice picture. I would buy one again.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi KennethM, Choosing this TV will definitely be worth it! It's wonderful to hear you're having an enjoyable watching experience with your new BRAVIA XR X90L. We're also delighted it meets your needs and expectations. We always strive to deliver the best picture quality with our TVs. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony! -Jess Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony Bravia

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is a very nice tv and we are enjoying it a lot.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Paula, Perfect! We're thrilled to hear that you're enjoying your new Sony X90L. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Best TV

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The best picture quality and assembly. In general the Sony product is the best and the most reliable product.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AbeselomA,

      Amazing! We're glad that you like the picture quality and design of the TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Tv quality

    Rated 5 out of 5 stars

    Sony , My Favorite Brand in Tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is my 2nd Tv Sony , I like so much , That is why a Bought it Again , I Recommend it 100 %

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi TereC,

      You made the right choice! We're glad that you are enjoying this amazing TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Best ever

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Awesome TV , the picture, the sound, the added program availability make one of the best tv’s I have owned

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi WarrenS,

      Great! We're glad that you like the sound, picture quality, and supported apps of the TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony 65" tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    very nice picture, 720p tv service looks great, PS5 connected to it, looks super, great size for larger room

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Frank,
      Awesome! We're truly delighted to hear that you are pleased with the picture quality and enjoying your PS5 with your new Sony TV. See a vivid, crisp picture while you watch and game, all powered by the intelligent Cognitive Processor XR™. Full Array LED and XR Contrast Booster precisely controls zones of LEDs expanding the contrast range for deep, detailed blacks and increased peak brightness. HDMI 2.1 VRR, 4K120, and ALLM support lets you unlock the full potential of your favorite games for smooth and clear gameplay. Thank you for choosing Sony! - Marco Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is a great TV. My husband and I are glad that we purchased the Sony TV and not a cheaper product.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JosW,

      You made the right choice! We're glad that you and your husband are enjoying this amazing TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Very Pleased

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Best picture quality you can get out of a TV unless you take the step up to OLED. Very good bang for the buck.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello FerranE, Thanks for sharing your feedback. We are thrilled to hear that you are very pleased with your new Sony BRAVIA 4K smart Google TV. With our BRAVIA X90L, you will see a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. It has Sound positioning tweeters, in additional to the TV speakers, which elevates the sound so what you hear matches the picture you see. It also supports Google TV, which brings your favorite content from across your apps and subscriptions and organizes them just for you. Thank you for choosing Sony! Vincent Sony_US

  • Pros mentioned:
    Price

    Rated 5 out of 5 stars

    With the extra money

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV at a fantastic price. Worth the extra money over the mass market, low priced brands.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ScottR,

      You made the right choice with the Sony X90L! We're glad that you are enjoying this amazing TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Tv purchase

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great customer service when we purchased the tv. The tv works great in our home.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi GailY,
      Perfect! We're happy to hear your enjoyable shopping experience. Your satisfaction with your new X90L TV is greatly appreciated. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Best tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very nice picture and best tv I’ve ever owned. Service representative was very knowledgeable and friendly

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SandeeM,

      You made the right choice! We're thrilled that you are enjoying the picture quality of the X90L TV. It's also great that you were assisted professionally. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Awesome Sony TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    It was our best decision to make to get the Sony flat screen tv. The tv screen is nice and crystal clear!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Atouchine,

      You made the right choice with the Sony X90L! We're thrilled that you are enjoying the picture quality of the TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    new TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    much better than my old TCL. We like the size for our room. With their sound bar the sound is great. Picture is beautiful

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi StephenpK, We are glad that you now have a great smart TV for your room. We always strive to deliver the best picture and sound quality with our TVs. With our BRAVIA X90L, you will see a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. It has Sound positioning tweeters, in additional to the TV speakers, which elevates the sound so what you hear matches the picture you see. It also supports Google TV, which brings your favorite content from across your apps and subscriptions and organizes them just for you. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great tv

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sony makes a great tv, picture quality is amazing. Love the built in channels got to have my vevo

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Crichmo, We are glad that you like the picture quality and built-in channels of your new Sony BRAVIA 4K smart Google TV. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Worth every penny

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Best decision ever made while feeling overwhelmed in the showroom at all the great tvs.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Zack,

      You made the right choice with the Sony X90L! We're thrilled that you are enjoying this amazing TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great!!

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    Posted . Owned for 9 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Best picture and sound from a TV I have seen in, forever.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Scarsella, Awesome! We are so glad to hear that you are enjoying your new TV! Thank you for choosing Sony! -Carl Sony_US