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Customer Ratings & Reviews

Your price for this item is $899.99
The comparable value price is $1,199.99

Customer reviews

Rating 4.8 out of 5 stars with 1716 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

Pros mentioned filter

Cons mentioned filter

95%would recommend to a friend

Customers are saying

Customers have good things to say about the 65" Class BRAVIA XR X90L LED 4K UHD Smart Google TV's picture quality, color accuracy, and ease of setup. Many appreciate the excellent value for the price and the impressive refresh rate, resulting in a positive overall experience. However, some users have noted issues with the remote control's design and occasional reliability concerns. A few also mentioned minor drawbacks such as glare and blooming in certain viewing conditions.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 6 Showing 101-120 of 1,716 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Unparalleled service

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great product. I was planning to purchase another OLED for the identical price. I was guided to this one instead. I couldn’t be happier.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello PerryW, Thanks for sharing your experience. We are glad that you are happy with your Sony BRAVIA X90L 4K smart Google TV. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Rated 5 out of 5 stars

    Sony 65 in

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent television and price. Sales person was super helpful.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello DonnaW,

      Thank you for this excellent review! We're really happy to hear you're enjoying your X90L—not just in terms of quality but price too! It makes our day to hear that the sales team provided such super helpful service.

      Thanks for choosing Sony!

      Sincerely,
      Jenn. Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    sony tv

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    So far I can say that it's very good television The audio is not bad, the Google TV system is a bit slow but I recommend this TV

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      i WilmerT, We're thrilled to hear that you are enjoying your TV. Thank you for choosing Sony. Erin Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great family room upgrade

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv upgrade for my bright family room. We added soundbar and everything looks and sounds wonderful in our open family room/kitchen space.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AdrienneK,

      You made the right choice upgrading to the Sony X90L! We're glad that you like the picture quality of the TV and how it works well with your soundbar. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Crisp dynamic picture.

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    For the money this is a really nice TV. Sound is clear, picture is crisp. Didn’t intend to use for gaming so happy with it so far

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Holmerun,

      Thank you for the purchase! We're glad to hear that you like the picture and sound quality of the TV. We appreciate the 5-star rating and thank you for choosing Sony!

      -David Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Awesome TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing quality, beautiful picture. I recommend this TV to anybody who wants to upgrade their T V.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AwesomeTV, That's amazing! We're really delighted you are very happy and satisfied with the superb picture quality and overall performance of your Sony X90L Full Array 4K HDR TV. It sounds like we hit the mark with the X90L. We also appreciate the recommendation. Thank you so much for giving the product a perfect rating! -Jess Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Amazing TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Was skeptical at first due to price but honestly do not regret at all!!! Amazing quality, fast interface!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi dre402,

      You made the right choice! We're glad that you like the picture quality and responsiveness of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV. Build quality is amazing. Modern look. Sound without sound bar is great.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Mitar,

      Awesome! We're thrilled that you like the design and sound quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Color

    Rated 5 out of 5 stars

    Worth it.

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Really good color and resolution. All the apps are relevant and easily customisable. Especially great if you use Google apps often.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AnotherBuyer,

      Awesome! We're glad that you are enjoying the picture quality, supported apps, and Google software of the TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony 65

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great quality crisp clean picture, smart tv features. Sony awesome bravia worth the money.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RichD, Amazing! We're very pleased to hear you like the crisp and clean picture quality and smart TV features of your Sony X90L. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    GREAT BUY!!!!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    BEAUTIFUL PICTURE! VERY COMPLIMENTARY TO MY HOME! SONY IS NEVER EVER A DISAPPOINTMENT

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi TERRIBLE, That's awesome! Glad you're enjoying the beautiful picture quality and it fits perfectly in your home. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Not bad

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Overall the tv is pretty good. The quality of picture and color is nice. Sometimes the sound just don't come out strong but not bad.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MKII21, We are happy that you like the overall quality of your Sony BRAVIA 4K smart Google TV. With our BRAVIA X90L, you will see a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. It has Sound positioning tweeters, in additional to the TV speakers, which elevates the sound so what you hear matches the picture you see. It also supports Google TV, which brings your favorite content from across your apps and subscriptions and organizes them just for you. Please make sure to update the firmware of your TV to improve its performance and resolve any possible software-related issues. You can also adjust the sound quality according to your preference: https://helpguide.sony.net/tv/kusltn1/v1/en-003/01-03-09_02.html. Thank you for choosing Sony! Vincent Sony_US

  • Rated 4 out of 5 stars

    TV great- Install ?

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The TV works great. The installation by members of the Geek Squad was troubling to say the least. I had two teams of the Geek Squad who participated in the installation. Both teams tried to install the Power Strip with a gummy tape to the back of the TV. In both cases the gummy tape released from the TV. I reinstalled the Power Strip to the wall mounting bracket using Zip ties The team that installed the Apple TV to the TV did not attach the Apple TV mounting bracket to the TV. I used Zip-ties again to attach the mounting bracket to the TV. I am disappointed with Best Buy that I had to follow behind the Geek Squad installers to secure the Power Strip and the Apple TV to the wall mounting bracket and the TV.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ThomasM, We truly appreciate you taking the time to share this feedback. While we're glad that your new Sony X90L worked as advertised, providing you with performance and quality you expected, we regret to hear that you had some issues with the installation. Thank you so much for choosing the Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Sony 65 inch Bravia TV

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    Posted . Owned for 3 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Good size. Good picture (both color and sharpness). Recommend using a sound bar to enhance the audio.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RonaldH, Excellent choice! We are so glad to hear that you are enjoying your new XR65X90L! Thank you for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Amazing TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great pic, very happy with purchase. Replacement for another Sony. Will buy but Sony.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello PattiB, We are thrilled to hear that you are very happy with your new Sony BRAVIA 4K smart Google TV. Thank you for trusting Sony! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    65 inch

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture quality ! I purchased this from Best Buy and I am highly pleased.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello ShaneT, We are glad that you like the picture quality of your new BRAVIA TV and that you are pleased with it. Thank you for choosing Sony! Vincent Sony_US

  • Pros mentioned:
    Color

    Rated 5 out of 5 stars

    Television review.

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Easy set up. Magnificent color and brightness. Fantastic clarity.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi 1227, Amazing! We're delighted to hear you like the ease of setup, magnificent colors, brightness, and clarity of your Sony X90L. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    a little bigger than we expected but amazing quality and picture!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MorganP, We're glad you're happy with your purchase. Make sure to keep your device's firmware up to date to enjoy all its features. Thanks for choosing Sony! -Craig Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    65 in Sony TV

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The 65 in Sony is perfect for our family room. It is wall mounted and connected to a Samsung sound bar. Love it!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Rono,

      Thank you for the 5-star rating and we're happy to hear that you love the Sony TV for your family room. See a vivid, crisp picture while you watch and game, all powered by the intelligent Cognitive Processor XR™. Full Array LED and XR Contrast Booster precisely controls zones of LEDs expanding the contrast range for deep, detailed blacks and increased peak brightness. HDMI 2.1 VRR, 4K120, and ALLM support lets you unlock the full potential of your favorite games for smooth and clear gameplay. Thank you for choosing Sony!

      -David Sony_US

  • Pros mentioned:
    Color

    Rated 5 out of 5 stars

    Sony is wonderful!

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The Sony has performed quite well! We are especially happy with the color. This will bring many years of viewing pleasure!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RobertKlein, we're glad you like your new purchase! See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA™, gives the TV an extremely slim, sophisticated look. Thanks for choosing Sony! ~Earl Sony_US

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