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Customer reviews

Rating 4.8 out of 5 stars with 1884 reviews

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Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

Pros mentioned filter

Cons mentioned filter

95%would recommend to a friend

Customers are saying

Customers regard the 65" Class BRAVIA XR X90L LED 4K UHD Smart Google TV (2023) highly for its excellent picture quality, realistic color, and ease of use. Many find the setup process straightforward and appreciate the overall TV quality, especially considering the reasonable price. Some customers have noted minor drawbacks such as the remote control lacking a number pad, minimal glare, and occasional slight blooming. A few have also mentioned concerns about contrast and occasional lag when opening apps.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 60 Showing 1,181-1,200 of 1,884 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Buy it now

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Wow what a differnece had a old vizio lcd that fianlly died then got this its like im actually in 2023 now

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ColtonB,

      We regret to hear about what happened to your previous TV. You made the right choice upgrading to the Sony X90L! See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    As long as you have a google account.

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    It’s a good tv it just that I don’t have a google email and had to use my wife one. It also for some reason starts up with YouTube and just straight to cable. It’s a good tv

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi J777luck, Thank you for the positive review! We're glad you're satisfied with your purchase. We have noted your input about the lack of Google mail access and will be sure to forward this feedback to the appropriate department.
      If you have any specific suggestions or features you'd like to see, feel free to share them with us. Your insights are important to us as we work to meet and exceed your expectations.

      Please note: In the power up options you can specify to look for the last input used instead of going straight to your cable. Example home page for Google tv or HDMI 1-4 depending on the customer’s needs, so in future power ups it will access the last input used (cable box etc.). Hope this helps!

      With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Absolutely incredible

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Best TV I've owned since 4k tvs came out. Super fast and the colors are incredible on my ps5. A stunning TV!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Josh,

      Perfect! We're thrilled that you are enjoying the picture quality and responsiveness of the TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Happy

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We are thrilled with the service from Best Buy and our new Sony TV!!? Fantastic color and clarity!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AllisonB,

      Awesome! We're glad that you are enjoying the picture quality of the TV. It's also great that you were assisted professionally. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Try it out

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great graphics for a gaming consoles and Netflix with the 4K amazing

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Yinmi,

      Amazing! We're thrilled that you are enjoying the picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Ease of use

    Rated 5 out of 5 stars

    Sony TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture clarity is wonderful. Easy to use. Great for watching hockey.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Cricket,

      Amazing! We're glad that you like the picture quality and user-friendly functions of the TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Snippy nose

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture and sound has so many useful features Looks great attached to our living room wall

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi themanwhocan, Thank you for your honest review! We are glad to hear that you are happy with the features along with the picture and sound quality of your new TV! Thank you for the 5-star rating and for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Worth it !!!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Incredible picture..sound is very good altho I added a soundbar....good value for black friday $999.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi LPSS, Thank you for the excellent review! We're thrilled to hear you like the incredible picture quality, good sound, and overall value of your Sony X90L. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Miss

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Wonderful product. Good future. I joy every minute of it

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ZenashH, Great! We're pleased to hear that you're enjoying your new TV. We appreciate your feedback and thank you for choosing Sony. Erin Sony_US

  • Pros mentioned:
    Color

    Rated 5 out of 5 stars

    A great experience

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The TV color is amazing and the geek squad was wonderful installing everything for us.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi TerrieS,

      Awesome! We're glad that you are enjoying the picture quality of the TV. It's also great that you were assisted professionally. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Great TV with some issues

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The picture is great and I really like Google TV. The only issue I have had is the screen freezes every so often. I have to unplug the TV. I can't even power it off. If it weren't for that, I would give 5 stars.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi esimpson87, Awesome! We are so glad to hear that you are happy with the picture quality of your new TV. Instead of unplugging the TV, please try holding down the power button of the TV remote for 10 seconds and the TV should do a power cycle and check if the issue still occurs.

      I hope this helps!

      Regards,
      Carl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Retire

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This Sony tv is very good picture and sound, good quality.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ManuelR, We're delighted to hear that you like the picture and sound quality. Thank you for choosing Sony. Erin Sony_US

  • Pros mentioned:
    Color

    Rated 5 out of 5 stars

    Amazing price

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    Posted . Owned for 3 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love this tv, its stunning, brigh, and 120hz which is way better than my previous tv

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Wade,

      Perfect! We're glad that you are enjoying the picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    the eye pleaser

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    Posted . Owned for 7 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    my TV, it is awesome to watch in a clear and almost real play on your eyes. SONY is truly the BEST!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Nodnod,

      Thank you for your positive review of the XR65X90L! We're thrilled to hear that you're enjoying the clear and almost lifelike display of your new TV. At Sony, we strive to provide the best viewing experience, and it's wonderful to know that our efforts have made a difference for you. Enjoy your viewing experience, and thank you for choosing Sony!

      Best regards,

      Romeo Sony_US

  • Pros mentioned:
    Ease of use

    Rated 5 out of 5 stars

    Open

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    Posted . Owned for 4 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    One of the best one I treated myself. Easy to operate

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      You made the right choice, Kevinwebb! Enjoy and thanks for choosing Sony. -Craig Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Beautiful Television

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Beautiful Television, picture is crystal clear and so bright. Plenty of features with Google.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AlanHH,

      Perfect! We're glad that you are enjoying the picture quality and Google software of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    My 65 In Sony Bravia

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    As good as the 55 inch same model, maybe a little better. Probably about as good as you can get in LCD

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi jjl345, Thanks for the feedback. We're glad you like your new TV. Enjoy and thanks for choosing Sony. -Craig Sony_US

  • Pros mentioned:
    Tv quality

    Rated 5 out of 5 stars

    Great tv

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love this tv it is the best tv i ever brought major upgrade from older models

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Shawn213,

      You made the right choice upgrading to the Sony X90L! We're thrilled that you are enjoying this amazing TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Nice TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture, easy to mount. Good quality. I expect this one to go well past the warranty period.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi LincolnM, we're glad you like the picture quality of our product! With our BRAVIA X90L, you will see a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. It has Sound positioning tweeters, in additional to the TV speakers, which elevates the sound so what you hear matches the picture you see. It also supports Google TV, which brings your favorite content from across your apps and subscriptions and organizes them just for you. Thanks for choosing Sony. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great for the price

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    A great 4K for the pricing. The colors just pop. The only issue is some backlight blooming.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JosephT,

      Thanks for sharing your review and experience with the X90L. We're glad that you like the picture quality of the TV. Your feedback about the TV screen is greatly appreciated. The LCD screen is made with high-precision technology to achieve a high level of performance and picture quality. To achieve this level of performance, the backlight setting of the TV is set to maximize the screen brightness. However, you may notice uneven brightness on the TV when watching in a dark environment or when the screen is blank. This condition is normal and not a malfunction of the TV.

      If you should find this affects your enjoyment, here are few adjustments that you can do to minimize this condition:

      -Reduce the Backlight Level in the Picture Settings menu.
      -Turn the Light Sensor setting to On in the Setup menu.
      -Change the Power Saving setting to Low or High in the Setup menu.
      -Set the Picture Mode to Standard in the Settings menu.

      Hope this helps. In case you need further assistance, please email us at socialsupport@am.sony.com with the following details:

      Name:
      Username:
      Model Number:
      Issue:
      Telephone Number:

      Or contact our product support team via phone call or chat through this link:
      https://us.esupport.sony.com/support/s/support-contact?language=en_US&category=tv

      Thank you for choosing Sony!
      -Ralph Sony_US