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Customer Ratings & Reviews

$849.99
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Comp. Value: $1,199.99

Customer reviews

Rating 4.8 out of 5 stars with 1841 reviews

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Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

Pros mentioned filter

Cons mentioned filter

95%would recommend to a friend

Customers are saying

Customers regard the 65" Class BRAVIA XR X90L LED 4K UHD Smart Google TV (2023) highly for its excellent picture quality, realistic color, and ease of use. Many find the setup process straightforward and appreciate the overall TV quality, especially considering the reasonable price. Some customers have noted minor drawbacks such as the remote control lacking a number pad, minimal glare, and occasional slight blooming. A few have also mentioned concerns about contrast and occasional lag when opening apps.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 61 Showing 1,201-1,220 of 1,841 reviews
  • Rated 5 out of 5 stars

    great tv

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    Posted . Owned for 3 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    excelent for just watching TV ,playing PS5 have features especially made for the video game

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JoseF, Fantastic! We're very pleased to hear you're enjoying your new Sony X90L especially when watching TV and playing PS5. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! -Sam Sony_US

  • Rated 4 out of 5 stars

    Google-App need some work....

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    With one exception the X90L also as my X90J..is picture perfect except the Google-App menu/Driver "freezes"...(remedy is to unplug/plugin a/c-cord or hold down Remote's power-button)..When will Google fix their App?

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Blueskies,

      We're sorry to hear about the TV randomly freezes, lags, or responding slow to input from remote. Your feedback is extremely important to us and is very much appreciated. To make sure your TV runs as smooth as possible, we highly recommend downloading and installing the latest software for the TV. If you experience slow, unresponsive or freezes with the TV, please follow the steps from this link to resolve this issue.
      https://www.sony.com/electronics/support/televisions-projectors-lcd-tvs-android-/xr-65x90l/articles/00202120

      We also recommend performing a factory data reset on the TV to resolve the issue. For steps on how to perform factory data reset, please visit the link below.
      https://www.sony.com/electronics/support/televisions-projectors-lcd-tvs-android-/xr-65x90l/articles/00159487

      If you need further assistance, please email us at [email protected] with the following details:

      Full Name:
      Best Buy Username:
      Telephone Number:
      Sony TV Model Number:
      Additional Information regarding your experience with the X90L.

      Despite your concerns, we're truly glad that you like most of the features, especially its incredible picture quality. Our amazing 4K Full Array LED TV powered by Cognitive Processor XR™ delivers realistic depth and intense contrast. A newly designed local dimming structure brings scenes vividly to life. What you hear matches what you see. Thank you for sharing this feedback and for choosing Sony! -Jess Sony_US

  • Rated 4 out of 5 stars

    Great purchase

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very happy with this tv so far. The setup was easy and quick. The picture is bright and super clear. The sound quality is ok but added a sound bar for better bass.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JarrodN, Thank you for sharing such an amazing experience so far on using your new Sony X90L Full Array LED 4K HDR TV. We are delighted to hear that you are overall pleased with your purchase and you like the features and overall performance of the TV. We always strive to deliver the best picture quality with our TVs. Thank you so much for choosing Sony! -Jess Sony_US

  • Rated 5 out of 5 stars

    Mrs

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The salesman was super helpful and knowledgeable. The TV was easy to install. We love it

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SandySchmitz,

      Great! We're glad that you were assisted professionally. We hope you also enjoy this amazing TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Sony Bravia 65 inch tv

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love this tv. The picture is amazing and I appreciate the staff that helped me choose this model

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Blaze,

      You made the right choice! We're glad that you are enjoying the picture quality of the TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Best price for picture at the time in my op.

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    An amazing looking panel especially if your into the fine picture details and gaming

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DejaunteT,

      Great! We're glad that you like the design and picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Sony makes great tv's

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great color and excellent for watching sports. All around top quality

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MinnyD,

      Amazing! We're thrilled that you are enjoying the picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Best 4k TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Nice product with best picture quality. I have been using this product from last 30 days.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi VenkataramanaM,

      Amazing! We're glad that you are enjoying the picture quality of the TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 4 out of 5 stars

    Open Box

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Be sure to check out that the open box "excellent" actually is. Got TV home and screen was cracked. Luckily local store had another. Got second TV home and picture is very nice. Sound is ok at best.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi EricB, Sorry to hear that. We highly suggest contacting the seller directly for any concerns with open-box units. It's good to hear that you had another BRAVIA and that you like its picture and sound quality. Thank you for choosing Sony! Vincent Sony_US

  • Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Absolutely the best picture we have had in years. We are very pleased with this TV and with Geek Squad

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DianaM, We are thrilled to hear that you are very pleased with your Sony BRAVIA 4K smart Google TV. We always strive to deliver the best picture and sound quality with our TVs. With our BRAVIA X90L, you will see a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. It has Sound positioning tweeters, in additional to the TV speakers, which elevates the sound so what you hear matches the picture you see. It also supports Google TV, which brings your favorite content from across your apps and subscriptions and organizes them just for you. It's great to hear that you were assisted well by our local dealer. Thank you for choosing Sony! Enjoy! Vincent Sony_US

  • Rated 5 out of 5 stars

    New Television

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I'm totally happy with this purchase! So glad i went with this television.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JanisN,

      You made the right choice with the Sony X90L! We're glad that you are enjoying this amazing TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    SATISFIED

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Need not say more as its so clear and for me SONY is still the BEST

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MariaPIZ,

      Perfect! We're glad that you are enjoying the picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Worth it

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    It's great for the money. The picture is great, games look excellent. The menu is fast.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Loke,

      You made the right choice! We're glad that you like the picture quality and menu of the TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Sonys are amazing

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv Sonys are awesome! Purchased x90l and it looks really good in our family room

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Thule,

      You made the right choice with the Sony X90L! We're thrilled that you are enjoying the picture quality of the TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Mr

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Good tv great image and color looks good in my living room.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi HubertR, Thank you for the 5-star rating! Good to hear you like the great picture quality and vibrant colors of your Sony X90L. Thanks for choosing Sony! -Sam Sony_US

  • Rated 5 out of 5 stars

    Sony Bravia

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Bright picture, good sound. Only negative is that soundbar block on/off button on bottom.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello MarciaL,
      Thank you for your purchase. We're glad that you are pleased with the picture and sound quality of your new Sony TV. See a vivid, crisp picture while you watch and game, all powered by the intelligent Cognitive Processor XR™. Full Array LED and XR Contrast Booster precisely controls zones of LEDs expanding the contrast range for deep, detailed blacks and increased peak brightness. HDMI 2.1 VRR, 4K120, and ALLM support lets you unlock the full potential of your favorite games for smooth and clear gameplay. Thank you for choosing Sony! - Marco Sony_US

  • Rated 5 out of 5 stars

    Sony

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love the large picture quality and the sound quality.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi PhilipS,

      Great! We're thrilled that you like the size, sound, and picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    TV Happiness

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Best Buy - Great purchase, extremely happy with the install and the installer. Absolutely completely satisfied!!

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Clear picture, sad Super Bowl outcome

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture, superb sound. I purchased a sound bar, but didn’t need it

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi PeterR, Awesome! Choosing this TV will definitely be worth it! Thank you for taking the time to write such a fantastic review of your experience with your X90L Full Array LED 4K Ultra HD Smart Google TV! We are extremely pleased to hear you are appreciate the features, especially the incredible picture, amazing sound quality, and overall performance of this TV. It's good to know you're having an enjoyable watching experience with this great TV. Thank you for choosing Sony! -Jess Sony_US

  • Rated 4 out of 5 stars

    Crossing fingers on second one

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The TV looks amazing. The Google system used is super quick and works well. The first TV died on me within the first week. I have now had the second for more than a week. It still amazes me every time I use it!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DannyH, Thanks for the wonderful feedback! We're sorry to hear about your first TV, but we're happy to hear that you are enjoying your new set. See a vivid, crisp picture while you watch and game, all powered by the intelligent Cognitive Processor XR™. Full Array LED and XR Contrast Booster precisely controls zones of LEDs expanding the contrast range for deep, detailed blacks and increased peak brightness. HDMI 2.1 VRR, 4K120, and ALLM support lets you unlock the full potential of your favorite games for smooth and clear gameplay. Thank you for choosing Sony! -Craig Sony_US

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