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Customer Ratings & Reviews

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Customer reviews

Rating 4.8 out of 5 stars with 1884 reviews

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Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

Pros mentioned filter

Cons mentioned filter

95%would recommend to a friend

Customers are saying

Customers regard the 65" Class BRAVIA XR X90L LED 4K UHD Smart Google TV (2023) highly for its excellent picture quality, realistic color, and ease of use. Many find the setup process straightforward and appreciate the overall TV quality, especially considering the reasonable price. Some customers have noted minor drawbacks such as the remote control lacking a number pad, minimal glare, and occasional slight blooming. A few have also mentioned concerns about contrast and occasional lag when opening apps.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 61 Showing 1,201-1,220 of 1,884 reviews
  • Pros mentioned:
    Color

    Rated 5 out of 5 stars

    Sony Changing the game

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The full array LED allowing the color to shine through even against window. by far best in game

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi EricK,

      Perfect! We're thrilled that you are enjoying the picture quality of the TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Tv quality

    Rated 5 out of 5 stars

    Very helpful salesperson & very good quality TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Salesperson was very helpful and knowledgeable. We are very pleased with the quality of the TV.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi KimB,

      Amazing! We're glad that you are enjoying the picture quality of the TV. It's also great that you were assisted professionally. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony TV

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    Posted . Owned for 7 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is absolutely a good television and Best Buy have great deal for payments.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi PeterI, We are glad that you like your new Sony BRAVIA 4K smart Google TV. We always strive to deliver the best picture and sound quality with our TVs. Thank you for choosing Sony! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV.

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture quality is great. Sound is a little off. Other than that great tv.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MarilynR,

      Thanks for sharing your review and experience with the X90L. We're glad that you like the picture quality of the TV. Your feedback about the TV sound is greatly appreciated. If you are referring to delay between the sound and picture, please refer to these troubleshooting steps to help resolve the issue:

      -If a Bluetooth audio device is connected
      The picture and sound do not match because the sound is delayed due to the properties of Bluetooth. You can adjust the output timing of the picture and sound with the A/V sync setting.

      Set [A/V sync] to [Auto] or [On]. Press the (Quick Settings) button on the remote control, then select [Settings] — [Display & Sound] — [Audio output] — [A/V sync].

      -If a specific audio system is connected with an HDMI cable
      If the audio device is connected with an HDMI cable, the sound may be delayed due to the properties of the audio device. In that case, you can adjust the video and audio output timing with the A/V sync setting.

      Press the (Quick Settings) button on the remote control, and then select the following in order.
      [Settings] — [Display & Sound] — [Audio output] — [A/V sync] — [Auto] or [On]

      Hope this helps. In case you need further assistance, please email us at socialsupport@am.sony.com with the following details:

      Name:
      Username:
      Model Number:
      Issue:
      Telephone Number:

      Or contact our product support team via phone call or chat through this link:
      https://us.esupport.sony.com/support/s/support-contact?language=en_US&category=tv

      Thank you for choosing Sony!
      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great tv!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Super awesome great for gaming and was a hassle free pickup experience

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AshtonM, Thank you for the awesome review! We're glad you're enjoying the great gaming experience with your Sony X90L. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    sony choice the right choice

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    we purchased this Sony for our new home and are glad we made this choice. Great quality for the price.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello CliffE, We are glad that you like the quality of your new Sony BRAVIA X90L smart Google TV. You chose the best brand. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV with amazing picture. Middle of the road price, but worth extra money for a step up! We are loving it.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MaureenE, nice! We're glad you love our newest product! See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA™, gives the TV an extremely slim, sophisticated look. Thanks for choosing Sony. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    I don’t understand what you want

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    It is what we ordered it is what we decided we wanted it sit on our wall the way we wanted it to.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi PatriciaC,

      You made the right choice with the Sony X90L! See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Quick loading and clear, beautiful picture. Love it!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Chris,

      Great! We're thrilled that you like the picture quality and responsiveness of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Price

    Rated 5 out of 5 stars

    Excellent TV!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very happy with this TV, we liked it the most for our budget at the store and we’ve loved it at home!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Rich,

      You made the right choice with the Sony X90L! See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    65 in Sony Bravia TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture quality, and easy operations remote. Good selection of loaded apps. Thin and sleek.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Dksokc,

      Amazing! We're glad that you like the picture quality, remote functions, and supported apps of the TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Google-App need some work....

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    With one exception the X90L also as my X90J..is picture perfect except the Google-App menu/Driver "freezes"...(remedy is to unplug/plugin a/c-cord or hold down Remote's power-button)..When will Google fix their App?

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Blueskies,

      We're sorry to hear about the TV randomly freezes, lags, or responding slow to input from remote. Your feedback is extremely important to us and is very much appreciated. To make sure your TV runs as smooth as possible, we highly recommend downloading and installing the latest software for the TV. If you experience slow, unresponsive or freezes with the TV, please follow the steps from this link to resolve this issue.
      https://www.sony.com/electronics/support/televisions-projectors-lcd-tvs-android-/xr-65x90l/articles/00202120

      We also recommend performing a factory data reset on the TV to resolve the issue. For steps on how to perform factory data reset, please visit the link below.
      https://www.sony.com/electronics/support/televisions-projectors-lcd-tvs-android-/xr-65x90l/articles/00159487

      If you need further assistance, please email us at socialsupport@am.sony.com with the following details:

      Full Name:
      Best Buy Username:
      Telephone Number:
      Sony TV Model Number:
      Additional Information regarding your experience with the X90L.

      Despite your concerns, we're truly glad that you like most of the features, especially its incredible picture quality. Our amazing 4K Full Array LED TV powered by Cognitive Processor XR™ delivers realistic depth and intense contrast. A newly designed local dimming structure brings scenes vividly to life. What you hear matches what you see. Thank you for sharing this feedback and for choosing Sony! -Jess Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    wonderful

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Top- notch picture, excellent value for the dollar

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi mom1, Thank you so much for the 5-star rating! We are so glad to hear that you are happy with the picture quality of your new TV! Thank you so much for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Ease of use

    Rated 5 out of 5 stars

    Good quality

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Works as described and easy to install and would definitely recommend to everyone

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Zackari, perfect! You've certainly made a great choice! We are extremely pleased that it suits your expectations. Thank you very much for recommending our XR65X90L and for choosing Sony! - Romeo Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Looking good!

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Beautiful picture quality and sleek design is perfect for our wall mount.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SonyaH,
      Thank you for your valuable feedback! We're thrilled to hear you like the amazing picture quality and sleek design of your X90L TV. Your satisfaction with our product is our top priority. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love this tv. Looks exactly like it did in the store!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DebraC,
      Nothing really makes us happier than hearing about satisfied customers! We're really glad you love your new X90L TV. We always strive to deliver the best quality with our products. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony T.V

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The Sony T.V is better than expected. I truly enjoy watching TV and listening to music videos.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Excellent choice DAba! The X90L has an amazing contrast and vivid colors! Our amazing 4K Full Array LED TV powered by Cognitive Processor XR delivers realistic depth and intense contrast. A newly designed local dimming structure brings scenes vividly to life. What you hear matches what you see. Thank you for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    TV for guess room.

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing TV for one of the guess rooms. My third Sony TV never a disappointment with this brand.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Sammy, Awesome! We are so glad to hear that you are happy with your new TV! The X90L has an amazing contrast and vivid colors! Our amazing 4K Full Array LED TV powered by Cognitive Processor XR delivers realistic depth and intense contrast. A newly designed local dimming structure brings scenes vividly to life. What you hear matches what you see. Thank you for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Bought Used Still Awesome

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Awesome TV, no complaints at all. exactly what h wanted

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Salva, That's great! We're delighted to hear you're satisfied with your new Sony X90L. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Love our New Sony

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Beautiful picture, clear, colors are spectacular everything just pops out. We aded sound at. WOW

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Monitors,

      Perfect! We're glad that you are enjoying the sound and picture quality of the TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US