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Customer Ratings & Reviews

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Customer reviews

Rating 4.8 out of 5 stars with 1884 reviews

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Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

Pros mentioned filter

Cons mentioned filter

95%would recommend to a friend

Customers are saying

Customers regard the 65" Class BRAVIA XR X90L LED 4K UHD Smart Google TV (2023) highly for its excellent picture quality, realistic color, and ease of use. Many find the setup process straightforward and appreciate the overall TV quality, especially considering the reasonable price. Some customers have noted minor drawbacks such as the remote control lacking a number pad, minimal glare, and occasional slight blooming. A few have also mentioned concerns about contrast and occasional lag when opening apps.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 66 Showing 1,301-1,320 of 1,884 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Just right

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great size, picture definition, and brightness. Is perfect for my living room.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JamesL,

      Amazing! We're thrilled that you are enjoying the picture quality of the TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony Bravia

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV. Picture quality is fine. Always my first choice.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DamanjitS,

      Thank you for the purchase! We're happy to hear that you like the picture quality of the TV. Thank you for choosing Sony and enjoy your TV!

      -David Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony the best.

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love this TV shows a good quality picture.Go out and get you one.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RoderickD, fantastic! We are truly happy to learn about your satisfaction with the amazing picture quality of your XR65X90L. Thank you so much for the love and for choosing the best brand, Sony! - Romeo Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Bravia tv

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love the tv. The picture is great. The installers did a great job.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Mitch, Thank you for sharing such an excellent shopping experience. We are delighted to hear the installation of this TV turns out extremely well and you are enjoying the features and capabilities of your new X90L Full Array LED 4K Ultra HD Smart Google TV. Thank you for leaving us such a wonderful review of your 65" X90L and for choosing Sony! -Jess Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Love the tv

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    Posted . Owned for 4 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is my second Sony and love them. Great picture and quality

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AlexA,

      Great! We're glad that you are enjoying the picture quality of your Sony TVs. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great Picture View………………………………………………………………………………..love it

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Raff, Thank you for the 5-star rating! We're so pleased to hear that you love the great picture quality of your Sony X90L. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Happy customer

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    Posted . Owned for 7 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture and works well with my Apple TV and sound bar!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MichaelN, Perfect! We're glad to hear that you like the great picture quality and it works well with your Apple TV and soundbar. Thanks for choosing Sony! -Sam Sony_US

  • Rated 5 out of 5 stars

    OMG Sony!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sony.... You killed it! This TV is a great upgrade from my older Samsung. I loved my Samsung (which is now in my bedroom), but this Sony X90L made my soundbar better and movie viewing experience better. My subwoofer shakes my living room now. Awesome. I bought the TV for $1099 and then it went on sale a week later for $999 and Best Buy credited me the $100. Great TV. Buy it already!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BarryA, Awesome! We're extremely pleased to hear you're happy and satisfied with the exceptional picture quality and features of your new X90L 4K HDR TV. You’re now able to enjoy immersive, engaging cinematic experience in your home. Our amazing 4K Full Array LED TV powered by Cognitive Processor XR™ delivers realistic depth and intense contrast. A newly designed local dimming structure brings scenes vividly to life. What you hear matches what you see. Thank you so much for purchasing our 65" X90L and for choosing Sony! -Jess Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    MOVIE THEATRE SOUND AT HOME

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    EXCELLENT PRODUCT...ADD A SOUND BAR AND YOU HAVE MOVIE THEATER QUALITY SOUND.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SalG, we're glad you like our product! See a vivid, crisp picture while you watch and game, all powered by the intelligent Cognitive Processor XR™. Full Array LED and XR Contrast Booster precisely controls zones of LEDs expanding the contrast range for deep, detailed blacks and increased peak brightness. HDMI 2.1 VRR, 4K120, and ALLM support lets you unlock the full potential of your favorite games for smooth and clear gameplay. Thank you for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony 65"

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture! This TV is a big size and isnt too heavy to mount on the wall.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SusannahM,

      That's great! We're glad to hear that you like the picture quality and size of the TV. See a vivid, crisp picture while you watch and game, all powered by the intelligent Cognitive Processor XR™. Full Array LED and XR Contrast Booster precisely controls zones of LEDs expanding the contrast range for deep, detailed blacks and increased peak brightness. HDMI 2.1 VRR, 4K120, and ALLM support lets you unlock the full potential of your favorite games for smooth and clear gameplay. Thank you for choosing Sony!

      -David Sony_US

  • Pros mentioned:
    Ease of use

    Rated 5 out of 5 stars

    Bravo Bravia

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Easy to set up. Great menu display. Easy to navigate.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi GaryH, Awesome! We're very happy to hear you appreciate the ease of setup, great Google TV menu display, and ease of navigation on your new Sony X90L. Thanks for choosing Sony! -Sam Sony_US

  • Rated 5 out of 5 stars

    Outstanding Performance and Unparalleled Quality

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I recently purchased the Sony Bravia XR X90L 65” TV, and I couldn’t be happier with my decision. This TV delivers an exceptional viewing experience that combines cutting-edge technology, sleek design, and incredible performance.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Sherry, That's great! We're delighted to learn that your Sony BRAVIA XR X90L TV delivers an exceptional viewing experiences. Thang you for choosing Sony, and enjoy! -Maria Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Love Sony!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture quality. Perfect size. Terrific sound.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RebeccaK,

      Perfect! We're glad that you like the sound, picture quality, and size of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Excellent tv

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Awesome tv, definitely recommend this one! Best buy is the place to go!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Steve,

      You made the right choice! We're thrilled that you are enjoying this amazing TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Perfect tv

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I am so glad bought this tv and pictures sounds so perfect that’s the best tv I ever got it

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AmarrtuvshinT, we're glad you like your new TV! See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA™, gives the TV an extremely slim, sophisticated look. Thanks for choosing Sony! ~Earl Sony_US

  • Rated 5 out of 5 stars

    Customer service representative/salesman

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This was a great choice for us. We were also happy with the options that help us purchase with zero interest. We hope some time in the future to also purchase a sound bar to help us with the sound experience as well. The customer service was top notch. The salesman that wrote us up was very specific answering our questions as well as letting us know our options, He was superb. Thank you

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi GeorgeM,

      That's very nice to hear! We're happy that you had a great experience with our customer service. See a vivid, crisp picture while you watch and game, all powered by the intelligent Cognitive Processor XR™. Full Array LED and XR Contrast Booster precisely controls zones of LEDs expanding the contrast range for deep, detailed blacks and increased peak brightness. HDMI 2.1 VRR, 4K120, and ALLM support lets you unlock the full potential of your favorite games for smooth and clear gameplay. Thank you for choosing Sony!

      -David Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Would definitely recommend

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Works great I love it I love the picture quality second to none

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello DerrickH, Thanks for your feedback. We are glad that you love the picture quality of your Sony BRAVIA X90L smart TV. Thank you for trusting Sony! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Amazing tv quality

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    very good quality and speed is crazy. and all the apps you need

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AbedalnaserE,

      Perfect! We're glad that you like the picture quality, responsiveness, and supported apps of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Tv review

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Best tv I’ve ever purchased hands down and I know the oled version is even better

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Rondelle,

      You made the right choice with the Sony X90L! See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love the TV color on screen is bright and sharp! It looks real!!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello YvonneS, We are happy that you love your Sony BRAVIA X90L smart Google TV. Thank you for your purchase. Enjoy! Vincent Sony_US