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Customer Ratings & Reviews

$849.99
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Comp. Value: $1,199.99

Customer reviews

Rating 4.8 out of 5 stars with 1842 reviews

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Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

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Cons mentioned filter

95%would recommend to a friend

Customers are saying

Customers regard the 65" Class BRAVIA XR X90L LED 4K UHD Smart Google TV (2023) highly for its excellent picture quality, realistic color, and ease of use. Many find the setup process straightforward and appreciate the overall TV quality, especially considering the reasonable price. Some customers have noted minor drawbacks such as the remote control lacking a number pad, minimal glare, and occasional slight blooming. A few have also mentioned concerns about contrast and occasional lag when opening apps.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 67 Showing 1,321-1,340 of 1,842 reviews
  • Rated 5 out of 5 stars

    Best tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Is way better than expected great picture. Doesnt need a sound bar

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BennyHannna,

      You made the right choice! We're thrilled that you are enjoying the sound and picture quality of the TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    could not be happier

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The two guys that delivered and set up my electronics were top shelf in every department. Delivery and installation is the way to go !

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Great TV Purchase

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sales person was very knowledgeable and helped us pick out the right TVs for our apt

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JeremyS, thanks for the 5-star rating! It's a true pleasure to hear that the Sony - BRAVIA X90L has been an excellent option for you. This TV combines stunning 4K picture quality with the powerful Cognitive Processor XR for incredibly lifelike visuals. With features like Full Array LED for deep contrast and smooth motion handling, it's perfect for movies, sports, and gaming alike. We're also glad to know you had an excellent sales representative that helped you made the right choice. Thanks for choosing Sony! Best regards, -Dominick Sony_US

  • Rated 5 out of 5 stars

    Happy Customer

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    Posted . Owned for 3 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very great picture quality very happy I made this purchase.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AntwanM,

      That's great! We're glad to hear that you like the quality of the TV. Thank you for choosing Sony and we hope you enjoy your TV from here on out.

      -David Sony_US

  • Rated 5 out of 5 stars

    Arturo

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sony tv is the best for sound,clear picture and smart

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello ArturoEscobar,
      Thank you for your review and we are thrilled to hear that you are pleased with the overall quality and performance of our XR65X90L TV. Thank you for choosing Sony! - Marco Sony_US

  • Rated 5 out of 5 stars

    Excellent TV

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent TV. Great quality and picture. Sounds are pretty impressive.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Evan,

      Thank you for the 5-star rating and we're glad to hear that you like the picture and sound quality of the TV. See a vivid, crisp picture while you watch and game, all powered by the intelligent Cognitive Processor XR™. Full Array LED and XR Contrast Booster precisely controls zones of LEDs expanding the contrast range for deep, detailed blacks and increased peak brightness. HDMI 2.1 VRR, 4K120, and ALLM support lets you unlock the full potential of your favorite games for smooth and clear gameplay. Thank you for choosing Sony!

      -David Sony_US

  • Rated 5 out of 5 stars

    Excellent Choice

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    the picture was really great and the size really fits in our living room

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi realmisterclint,

      Great! We're glad that you like the picture quality and size of the TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Awesome TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing picture and quality. I will only buy Sony!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi TinaP, We are glad that you now have an awesome TV with amazing picture quality. Thank you for choosing Sony! Enjoy! Vincent Sony_US

  • Rated 5 out of 5 stars

    No Regrets

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    No regrets in purchasing my Sony Bravia , works fantastic. I was a little worried about it being a google tv but it gives you the option to watch as a standard or google tv. Always a fan of Sony tvs and they never disappoint in my experience:)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi HelenK, You've made an excellent choice! It's great to know that the Google TV option has been a positive experience for you, providing flexibility in how you watch your favorite content. We appreciate your loyalty to Sony TVs and are delighted that we continue to meet your expectations. Thanks for choosing Sony! -Sam Sony_US

  • Rated 5 out of 5 stars

    Picture perfect

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The picture and sound are phenomenal. The sleek design is impeccable.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi TracyH,

      Perfect! We're thrilled that you like the sound, picture quality, and design of the TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Tv review

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very budget friendly and great color and contrast.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BeauW, We are glad that you like your new Sony BRAVIA 4K smart Google TV. Thank you for choosing Sony! Vincent Sony_US

  • Rated 5 out of 5 stars

    H

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv. H

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi LadreeM, We are glad that you now have a great smart Google TV. Thank you for choosing Sony! Enjoy! Vincent Sony_US

  • Rated 5 out of 5 stars

    Brava Tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture, sound was very easy to set up very happy with is purchase.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RosaMaldonado, Awesome! We're glad you like the great picture quality, sound, and ease of setup of your new Sony X90L. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! -Sam Sony_US

  • Rated 5 out of 5 stars

    Sony #1 once again!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV is everything that I wanted and more...Easy set up and GREAT picture.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Terpmama,

      That's great! We're glad to hear that you like the easy setup function and picture quality of the TV. See a vivid, crisp picture while you watch and game, all powered by the intelligent Cognitive Processor XR™. Full Array LED and XR Contrast Booster precisely controls zones of LEDs expanding the contrast range for deep, detailed blacks and increased peak brightness. HDMI 2.1 VRR, 4K120, and ALLM support lets you unlock the full potential of your favorite games for smooth and clear gameplay. Thank you for choosing Sony and we hope you enjoy your TV from here on out. Have a great day!

      -David Sony_US

  • Rated 5 out of 5 stars

    Mr

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Perfect second tv option. Great picture, great sound. Sales person was excellent.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello SteveC, We are glad that you now have a perfect TV. We always strive to deliver the best picture and sound quality with our TVs. With our BRAVIA X90L, you will see a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. It has Sound positioning tweeters, in additional to the TV speakers, which elevates the sound so what you hear matches the picture you see. It also supports Google TV, which brings your favorite content from across your apps and subscriptions and organizes them just for you. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Rated 5 out of 5 stars

    Sony TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    So far, it's been a great TV. Fairly user friendly.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi KimberlyB, You've made an excellent choice! We're so happy to hear that you like the ease of use and overall performance of your Sony X90L. Thanks for choosing Sony! -Sam Sony_US

  • Rated 5 out of 5 stars

    Great choice

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We love the new Sony TV, colors are great, and it's the perfect size

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DonM, Awesome! We are glad to hear that you are happy with your new TV! The X90L has an amazing contrast and vivid colors! Our amazing 4K Full Array LED TV powered by Cognitive Processor XR delivers realistic depth and intense contrast. A newly designed local dimming structure brings scenes vividly to life. What you hear matches what you see. Thank you for choosing Sony! -Carl Sony_US

  • Rated 5 out of 5 stars

    Excellent

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent quality…picture 10/10 It is amazing with the and a must buy with the ps5!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi IsaacG, We are happy that you like the quality of your Sony BRAVIA 4K smart Google TV. We always strive to deliver the best picture and sound quality with our TVs. With our BRAVIA X90L, you will see a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. It has Sound positioning tweeters, in additional to the TV speakers, which elevates the sound so what you hear matches the picture you see. It also supports Google TV, which brings your favorite content from across your apps and subscriptions and organizes them just for you. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Rated 5 out of 5 stars

    Sony 65"

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture is perfect for watching sports! Sound so good we do not need soundbar.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi KarlF, amazing! We're glad you like the picture and sound quality of our product! With our BRAVIA X90L, you will see a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. It has Sound positioning tweeters, in additional to the TV speakers, which elevates the sound so what you hear matches the picture you see. It also supports Google TV, which brings your favorite content from across your apps and subscriptions and organizes them just for you. It's great to hear that you were assisted well by our local dealer. Thank you for your purchase. ~Earl Sony_US

  • Rated 5 out of 5 stars

    Good

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very good and sound is very good .i like it very much

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JannatulF, We are thrilled to hear that you like your Sony BRAVIA TV very much. We always strive to deliver the best picture and sound quality with our TVs. Thank you for choosing Sony! Vincent Sony_US

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