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Customer Ratings & Reviews

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Customer reviews

Rating 4.8 out of 5 stars with 1884 reviews

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Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

Pros mentioned filter

Cons mentioned filter

95%would recommend to a friend

Customers are saying

Customers regard the 65" Class BRAVIA XR X90L LED 4K UHD Smart Google TV (2023) highly for its excellent picture quality, realistic color, and ease of use. Many find the setup process straightforward and appreciate the overall TV quality, especially considering the reasonable price. Some customers have noted minor drawbacks such as the remote control lacking a number pad, minimal glare, and occasional slight blooming. A few have also mentioned concerns about contrast and occasional lag when opening apps.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 67 Showing 1,321-1,340 of 1,884 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Love this TV!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    TV is perfect for the space and the picture is outstanding!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Awesomefridge, We are thrilled to hear that you love your new Sony BRAVIA X90L smart Google TV. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    It's No OLED

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great looking TV frame wise. I'm using it with an Apple TV 4K and the picture is good but not great. Compared to my LG OLED, it's not nearly as crisp but I wouldn't expect it to be for the price.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DrLH, Thanks for the feedback! We're glad that you are enjoying the picture quality of the TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony! -Craig Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Satisfied.

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Loved the size and picture. It was what I wanted. Great buy.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi OscarP, We are thrilled to hear that you love the picture quality and size of your new Sony BRAVIA X90L smart Google TV. Thank you for trusting Sony! Vincent Sony_US

  • Pros mentioned:
    Color

    Rated 5 out of 5 stars

    Tv

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great product! Color is wonderful! Beautiful contrast!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Mario,

      Perfect! We're thrilled that you are enjoying the picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony 65" TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    So far this tv is great. Sceen is non reflective and the picture is great.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi CSFs,

      Great! We're glad that you are enjoying the picture quality of the TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Excellent TV so far

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This tv meets at the intersection of quality and affordability

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi StefanM,

      Perfect! We're thrilled that you are enjoying this amazing TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony delivers again!

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    As good as most OLEDs I have seen. Sony is awesome and never has let me down!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Puskas10,

      You made the right choice with the Sony X90L! See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    sony

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    very good picture had a 52" older sony this is a large step up-.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello RichardL, We are happy that you like the picture quality of your Sony BRAVIA smart Google TV. Thank you for trusting Sony! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Bravia tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv great picture great sound. Tv is definitely worth price paid

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AjitP,

      You made the right choice! We're glad that you like the sound and picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Best TV EVERY

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sony 65”TV was the perfect pick. It’s everything we expected and more.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JayH,

      You made the right choice with the Sony X90L! We're glad that you are enjoying this amazing TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Always the best

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I buy a tv every couple of years and this one jumps way ahead of the others.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RichardM,

      You made the right choice with the Sony X90L! See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Great tv for before Oled.

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    If you’re not picky about Oled this is a great tv for the price and size and don’t get me wrong i own two oleds already one for my personal bedroom and one for gaming, this bad boy is for my main living room and it delivers great lighting, volume, colors and responsiveness on the app store so far no complaints and it does the work as intended.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JoelS, Thanks for sharing your experience. We are thrilled to hear that you now have an a great smart Google TV for your living room. We always strive to deliver the best picture and sound quality with our TVs. Thank you for choosing Sony! Enjoy! Vincent Sony_US

  • Pros mentioned:
    Color

    Rated 5 out of 5 stars

    Amazing picture

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I compared this TV to other ones the same size. The color was better and at a good price.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Bill, nice! We're glad you like our newest product! See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA™, gives the TV an extremely slim, sophisticated look. Thanks for choosing Sony. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Mi sony bravia es bravo

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Tremendo sonido e imagen, lo recomiendo cayo perfecto en mi cuarto

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hola RicardoS, Gracias por compartir tus comentarios. ¡Gracias por elegir Sony! ¡Disfruta! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    I love Sony

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Really fantastic, best TV i have ever had and really enjoyed with best picture quality.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Darams, We are thrilled to hear that your new Sony BRAVIA is the best TV you have ever had. With our BRAVIA X90L, you will see a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. It has Sound positioning tweeters, in additional to the TV speakers, which elevates the sound so what you hear matches the picture you see. It also supports Google TV, which brings your favorite content from across your apps and subscriptions and organizes them just for you. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    tv

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    TV is everything I hoped it would be. Great service

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Jennair, Awesome! We're very pleased to hear that you're satisfied with your purchase. Thank you so much for choosing the Sony X90L and for taking the time to share your positive feedback! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    sony bravia

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    love this new 65 inch tv. great picture and sound. highly recommend it.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JoeP,

      Great! We're glad that you like the size, sound, and picture quality of the TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great tv

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    great TV and a super price, love the picture and the sound is exceptional

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RonaldH, Thank you so much for giving the product a perfect rating! It's really amazing to hear you are pleased with the overall performance, incredible picture and sound quality of your X90L Sony Full Array LED TV! You’re now able to enjoy immersive, engaging cinematic experience in your home. Our amazing 4K Full Array LED TV powered by Cognitive Processor XR™ delivers realistic depth and intense contrast. A newly designed local dimming structure brings scenes vividly to life. What you hear matches what you see. Thank you for choosing Sony! -Jess Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Worth the money!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture is excellent. The TV has a lot of nice built-in functions & options. The remote would be better with a little bigger fonts & buttons.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JJMi,

      Thanks for sharing your review and experience with the X90L. We're glad that you like the picture quality and smart functions of the TV. Your feedback about the remote design is greatly appreciated. The remote is designed with simplified buttons for ease of use and advanced voice control. If you press the "MENU" button on the remote, it will make a number pad appear on your screen when needed. Some features can be accessed quickly by pressing the Quick Settings (wrench icon) button of the remote control. Please refer to this link for more information:

      https://helpguide.sony.net/tv/kusltn1/v1/en-003/01-07-05_01.html

      Hope this helps. In case you need further assistance, please email us at socialsupport@am.sony.com with the following details:

      Name:
      Username:
      Model Number:
      Issue:
      Telephone Number:

      Or contact our product support team via phone call or chat through this link:
      https://us.esupport.sony.com/support/s/support-contact?language=en_US&category=tv

      Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Totally satisfied

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV, looks good, sounds good, love it. The price is about right too.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AndrewB,

      Perfect! We're thrilled that you are enjoying the sound and picture quality of the X90L TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US