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Customer Ratings & Reviews

$849.99
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Comp. Value: $1,199.99

Customer reviews

Rating 4.8 out of 5 stars with 1842 reviews

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Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

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Cons mentioned filter

95%would recommend to a friend

Customers are saying

Customers regard the 65" Class BRAVIA XR X90L LED 4K UHD Smart Google TV (2023) highly for its excellent picture quality, realistic color, and ease of use. Many find the setup process straightforward and appreciate the overall TV quality, especially considering the reasonable price. Some customers have noted minor drawbacks such as the remote control lacking a number pad, minimal glare, and occasional slight blooming. A few have also mentioned concerns about contrast and occasional lag when opening apps.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 68 Showing 1,341-1,360 of 1,842 reviews
  • Rated 5 out of 5 stars

    Great picture

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We are very happy with our purchase and would recommend it for sure!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi KathleenP,
      Thank you for your positive feedback and recommendation! We're thrilled to hear that you are happy with your newly purchased TV. Your satisfaction is our top priority. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! - Kris Sony_US

  • Rated 5 out of 5 stars

    Nice tv

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We like it! Its set up was easy and its worked as advertised,

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Jdmbestbuy,

      Thank you for the 5-star rating! We're glad to hear that you like the easy setup feature of the TV. We appreciate the positive feedback and thank you for choosing Sony!

      -David Sony_US

  • Rated 5 out of 5 stars

    Jerry R.

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The tv is the Best, picture quality is awesome. well worth the money.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JerryR,

      Amazing! We're glad that you are enjoying the picture quality of the TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Loved

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Loved it it!! Perfect size for my room, and the quality is great for my Ps5

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BrendaM,

      Great! We're thrilled that you are enjoying the size and picture quality of the TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Sony TV and soundbar bundle

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Absolutely hands down the best TV ive owned in year's

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Chris,

      You made the right choice! We're thrilled that you are enjoying this amazing TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Sony 65" 4K tv. Great purchase!

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    Posted . Owned for 3 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is a wonderful 4k tv. Best looking picture ever!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi LarryG,

      Perfect! We're thrilled that you are enjoying the picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Amazing TV

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV is amazing. Would highly recommend! Thankful for recommendation by BB associate!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi CarolC, we're glad you like our newest product! See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA™, gives the TV an extremely slim, sophisticated look. Thanks for choosing SONY. ~Earl Sony_US

  • Rated 5 out of 5 stars

    Excellent

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent picture and sound. Loved my last Sony tv so I bought another.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi EricM,

      You made the right choice! We're thrilled that you are enjoying the sound and picture quality of the TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Clear and bright

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very clear and bright picture. Sounds good as well.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Fantastic, JaredM! You've certainly made a great choice! We are very happy to know about your satisfaction with the amazing picture and sound quality of your XR65X90L. Thank you so much for the perfect star review and for choosing Sony! - Romeo Sony_US

  • Rated 5 out of 5 stars

    Awesome TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Nice TV overall..Can't complain...sounds and qauilty are on point.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi TeinC1,

      Perfect! We're glad that you like the sound and picture quality of the TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Why is google tv on this Sony tv?

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is an excellent tv. Unfortunately, it comes with google tv imbedded in its software and it’s not easily removed. Had the geek squad install it and all was ok. Could operate it with one remote. Power was lost and now need two remotes to operate. Trying to contact geek squad now.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BillS42,
      Thank you for the 5-star rating! We're glad you like your new X90L TV. However, we're sorry to hear if the Google TV OS did not live up to your expectations. The X90L Google TV includes Basic TV mode. You can choose the "set up BASIC TV" option at the start of the initial setup if you want to skip the Google TV set up. However, this setup does remove some functionality like installing apps, services and features that require signing into your Google Account, and Google Assistant. You may refer to this link about the featured functions for BRAVIA with Google TV: https://www.sony.com/electronics/support/televisions-projectors-lcd-tvs-android-/xr-65x90l/articles/00256290

      With regard on using one remote and connected device, please refer to these article links:
      Troubleshooting if BRAVIA sync feature or control for HDMI is not working:
      https://www.sony.com/electronics/support/articles/00161073?utm_source=glean

      Unable to control my cable or satellite set-top box using my TV remote
      https://www.sony.com/electronics/support/articles/00231346?utm_source=glean

      May we contact you to help? If so, please email the below information to [email protected]:
      Name:
      Best Buy Username:
      Telephone Number:
      Model Number:
      Issue:

      We are sorry for the inconvenience and hope to speak to you to resolve this matter.

      With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks again for purchasing Sony! - Kris Sony_US

  • Rated 4 out of 5 stars

    New TV Love

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    Posted . Owned for 3 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    For the money we paid, this is a great TV. The TV we had in our bedroom died and we didn’t want to spend a million bucks. It has a good picture and good sound.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JoeyAckaDara, Awesome! We are extremely pleased to hear it matches your expectations and you like the incredible picture and sound quality of your new X90L 4K TV. It's good to know this is a great bedroom TV. Thank you so much for purchasing our 65" X90L and for choosing Sony! -Jess Sony_US

  • Rated 5 out of 5 stars

    Talk about an Upgrade

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Got this TV for a bright room. It did NOT disappoint.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RobertB, We are glad that you like your new Sony BRAVIA X90L smart Google TV. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Rated 5 out of 5 stars

    Patio tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent picture and colors We love it so much we bought 2 of them

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello SusanF,

      Thank you for choosing Sony!

      We couldn't be more pleased to learn that you’re enjoying the outstanding picture and vibrant colors of your XR65X90L TV. It's fantastic to know that you loved it so much that you chose to purchase a second one. Thank you for your wonderful review and for being a loyal customer!

      Best regards,
      -Fred Sony_US

  • Rated 5 out of 5 stars

    Sony tv number 1

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    Posted . Owned for 5 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Best purchase, love my new Sony tv, great picture, sound.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AidaC,

      You made the right choice! We're thrilled that you are enjoying the sound and picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    So you

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sony quality. Don’t like the cost but love the TV. The

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi GordonS,

      You made the right choice with the Sony X90L! We're glad that you are enjoying this amazing TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Love the TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV . Very help full store staff as well . Happy I made this purchase .

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RichardW, Excellent! We're very pleased to hear you're satisfied with purchase. And good to know you had an amazing shopping experience. With our BRAVIA X90L, you will see a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. It has Sound positioning tweeters, in additional to the TV speakers, which elevates the sound so what you hear matches the picture you see. It also supports Google TV, which brings your favorite content from across your apps and subscriptions and organizes them just for you. Thank you for choosing Sony! -Sam Sony_US

  • Rated 5 out of 5 stars

    Second Sony Bravia- very happy

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Fantastic picture, love this tv. Crisp clarity. Great for movies or sports

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Steve, We are glad that you love your second Sony BRAVIA TV. We always strive to deliver the best picture and sound quality with our TVs. With our BRAVIA X90L, you will see a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. It has Sound positioning tweeters, in additional to the TV speakers, which elevates the sound so what you hear matches the picture you see. It also supports Google TV, which brings your favorite content from across your apps and subscriptions and organizes them just for you. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Rated 5 out of 5 stars

    Sony’s Are Outstanding!!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I Now Own 7 Sony TV’s They All Are Top Notch especially this model 2023 is Amazing

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Mdogg, That's awesome! We really appreciate you being a loyal Sony customer and helping to share the word about us. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA™, gives the TV an extremely slim, sophisticated look. Thanks for choosing SONY! -Sam Sony_US

  • Rated 5 out of 5 stars

    Mom new tv.

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    My mother loves her new tv. So far it amazing. She trying to get used to the remote.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JamesC, we're glad your mother loves our product! See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA™, gives the TV an extremely slim, sophisticated look. Thanks for choosing SONY. ~Earl Sony_US

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